Takeaway Expo 2013 Brochure

28th & 29th november 2013

olympia, London

What is TAKEAWAY EXPO 2013?

The show has been designed specifically to give takeaway owners the latest knowledge, information and education they need to stay up to date, improve their businesses and develop their knowledge, career and network.

There are seven content rich seminar theatres, each covering the most important developments facing the takeaway industry right now, with speakers ranging from thought leaders in the catering world, to business experts and professionals who have worked with the latest in cooking technology.

Hands-on workshops will provide the visitor with opportunities to get to grips with broadening their skill set, as well as sampling new products and services that they could add to their repertoire.

5000

Takeaway owners will be at Takeaway Expo 2013

Takeaway Expo 2013 will benefit from all the experience, knowledge and organisational skills the Prysm Group has obtained over 12 years running national shows.

It will also enjoy running alongside The Business Show, the UK’s biggest business to business show, which attracts over 25,000 businesses.

You can’t afford to miss this show if takeaway owners are your target market.

THERE’S NO OTHER LIVE EVENT OUT THERE FOR TAKEAWAY OWNERS THAT COVERS THIS RANGE OF PRODUCTS AND SERVICES. THERE’S EVERYTHING TO

GROW AND EXPAND A BUSINESS THROUGH A VARIETY OF SEMINARS THEATRES, WORKSHOPS AND LIVE EVENTS DEDICATED TO THE TOPICS THAT MATTER.

WHO WILL BE THERE?

Visitors will be targeted nationally and will come fro across the UK, however in o experience of running natio exhibitions in London, the loc will attract 47% of visitors fr London and the South East, w an even geographical spread the rest of the country.

TYPICAL ATTENDEE (CUISINE)

ITALIA

N

INDIA

N

TAPAS

CARIBBEA N

CHINESE

AMERICAN

BAKERY & DE L

I

SUSHI TURKISH

AN C I X E M

FISH &

AND

MUC

CHIPS

H MO

RE

om our onal cation rom with d for

Overseas

2%

Scotland

2%

North West

10%

North East

9%

Midlands

16%

London

32% Wales

5%

South & South West

9%

South East

15%

THE PRYSM GROUP The Prysm Group have been organising leading B2B trade exhibitions for 12 years, with a reputation for producing well run, well attended events, which receive significant investment to constantly evolve and improve them.

The success of these events is built on an ethos of delivering outstanding educational content that will attract highly targeted audiences and offer an engaging visitor experience - and Takeaway Expo 2013 will be no different.

The Business Show, run by the Prysm Group, is now the fastest growing business exhibition in Europe and attracts more than 20,000 businesses over two days.

Takeaway Expo 2013 will run next door to The Business Show and therefore benefit from spin-off media exposure, as well as added promotion through the 60-plus partners of the ÂŁ2m turnover event that is The Business Show.

CONTENT RICH The event is designed to give takeaway owners all the tools they need to grow and to develop their takeaway, whether that’s franchising their restaurant, adding an automated online ordering system or re-branding to move to the top of the food chain.

Takeaway Expo 2013 is an interactive exhibition and conference designed specifically to help takeaway owners run their businesses better, meet other like-minded professionals to share ideas and develop professional knowledge.

Bringing together workshops and insightful seminars, the event offers a unique opportunity for takeaway owners to obtain the latest tools, techniques and advice within an ever-changing industry.

From the seven seminar halls to the interactive workshops, there has never been an event like this in the UK. Thousands of takeaway owners will be at this show.

Can you afford to miss it?

FROM THE LATEST CULINARY REVOLUTIONS TO SEARCH ENGINE OPTIMISATION SPECIFICALLY FOR THE FOOD INDUSTRY AND EVERYTHING IN BETWEEN, THIS EVENT WILL BE SO CONTENT RICH THAT IT WILL BE UNMISSABLE FOR ANY PROFESSIONAL IN THE INDUSTRY.

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BUS

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VISITOR MARKETING PLAN

We’ve worked closely with the experts to create an outstanding programme of seminars and workshops that takeaway owners will be compelled to attend - and what’s more we’ve made it completely free. The marketing campaign has been designed to make sure that everybody in this industry in the UK is informed about the event.

The key components of our marketing activity will include:

NATIONAL

NEWSPAPERS

SOCIAL

MEDIA

Our social media experts will use LinkedIn to give the event maximum exposure to those with relevant job titles and members of groups, as well as respected names endorsing the show through twitter.

E

EMAILS

Emails will hit takeaway owners through all of our partner databases. This will be accompanied by regular email blasts to thousands of others in the industry to data that we have sourced ourselves.

Tactical PR will be employed to give the event maximum exposure across the media. It will also enjoy the benefits of being located next door to The Business Show which attracts widespread national media coverage.

PR

The event will be advertised in London and national newspapers every day in the six weeks leading up to the exhibition. Identified newspapers are The Evening Standard, The Metro, The Independent, The Mail, The Times, The Telegraph, The Guardian, and The i.

Event partners will send out a number of emails and letters to their databases endorsing the show and inviting them along to the event. They will also advertise the event in their newsletters and publications and promote it on their websites.

DIRECT

MAIL

The above is a guide to the marketing plan and the marketing team reserve the right to alter any of the activities in conjunction with what proves will work best.

WHO SHOULD EXHIBIT? If you sell to takeaway owners, then you should exhibit at this event, where you will be provided with an unrivalled opportunity to engage this audience face-to-face.

All attendees share an ambition to grow and improve their takeaway.

They’ll be looking for products and services that will enable them to develop and grow their business.

By exhibiting at Takeaway Expo 2013 you will: • • • • • •

Meet hundreds of potential customers face-to-face over the two days Raise your profile in a competitive market Collect high quality leads and generate sales Launch new products or services direct to the market and gain feedback from prospective purchasers Present successful case-studies alongside satisfied customers Network with the media, your customers and other exhibitors

IF YOU PROVIDE ANY OF THE FOLLOWING PRODUCTS OR SERVICES, THEN YOU SHOULD BE EXHIBITING AT TAKEAWAY EXPO 2013: • Food Wholesale • Food Industry Health & Safety Training • Shop Refit Designers • Interior Designers • Restaurant Furniture • Catering Equipment • Technology in Restauranting • Technology in Cooking • Automatic Ordering Services • Shop Fascias • Vehicle Wrapping • Commercial Printers • PR Specialists • Company Management System • Accounting • Catering Qualifications • Food Packaging • Food Branding Specialist • Food Marketing Experts • Food Website Designers • Food Social Media Experts • Mobile/Event Catering • Loyalty Cards Systems • Franchising Expertise • Building Rentals • Uniform • Labelling • Buisness/Catering Insurance • Catering Business Consultants • Catering Regulatory Organisations • Delivery Vehicles • Any other business within the catering sector

PACKAGE & COST

Included in this cost is a shell scheme stand, a dedicated page on our website (with social media amplification) and an entry into our show guide.

For just £435* plus VAT a square metre, you can put your company in front of a pre-qualified audience that have made the commitment to their business to attend this event to search for new products and services. *space only is available from £415 per m²

There are countless marketing benefits directly related to having a stand at the event, over and above the obvious powerful benefits of face-to-face marketing to over 3,000 visitors at the event itself.

Included in the package for every stand is:

Stand

Website

Show Guide

Your stand at the show will give you access to meet visitors face-to-face.

This is your space to personalise with your branding to stand out from the crowd and demonstrate the powers of your product or service to the visitors.

You will be given a dedicated page to promote your products and services on our website. Your dedicated page can include up to 500 words, a product image, your company logo, a link to your website and also links to your Twitter feed.

You will receive a 75 word listing including your contact and website details in the official event show guide. This is sent electronically to all pre registered visitors, and printed copies will be given to all attendees.

Social Media Campaign We have a dedicated member of staff for our social media channels, who will work with you to promote your product or service to our followers through Facebook and Twitter.

Shell Scheme Stands Shell scheme stands are fully carpeted and walled. Stand inclusive of fascia name board and stand number. ÂŁ435 plus VAT per square metre for shell scheme stands

Space Only Stands Space only stands are just that and give you a blank canvas to create something special within that area. ÂŁ415 plus VAT per square metre for space only

Alternative opportunities There are numerous sponsorship opportunities all designed to offer you maximum brand exposure, for instance branding the official show carrier bags or being the title sponsor.

Anything and everything is open to discussion and we would welcome the opportunity to work with you to find a solution to your brand exposure aims.

Takeaway Expo 2013 is brought to you by Prysm BSU Limited, a company registered in the United Kingdom, with registered number 07447489 and with its registered office at 3rd Floor, Colston Tower, Colston Street, Bristol, UK, BS1 4UB.

For further information please contact Alex Brown on 0117 930 4927 or email alex.brown@prysmgroup.co.uk