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SALES INNOVATION E X P O 2 0 1 7

The ultimate event for sales technology, innovation and strategy 28 & 29

MARCH HEADLINE SUPPORTERS

ExCeL LONDON

TUESDAY 10AM - 5PM WEDNESDAY 10AM - 5PM

SHOW SPONSORS

RUNNING ALONGSIDE

EVENT GUIDE & PLANNER


WELCOME Welcome to the Sales Innovation Expo 2017! Packed with the cutting edge advice and innovation essential for the world’s highest performers in the sales industry, this event is dedicated to providing everything you need to turbocharge your sales team! Europe’s leading sales event provides you with the perfect platform to find the techniques, tools, and strategies from across the globe to fire up your sales force, secure new levels of revenue, and achieve unprecedented levels of business growth.

Expo, meaning the event is packed from top to bottom with information, expert knowledge, and industry-leading advice. You can be part of this unmissable show by registering for your free tickets at www.businessboxoffice.co.uk.

Once again, the show has a speaker line-up that is packed with the most innovative and influential figures working in sales, the most interactive educational masterclasses, and the industry’s most progressive and influential suppliers.

Use this guide to closely study what’s on and when during the show to ensure you don’t miss out on what’s vital to you. Places for masterclasses and many of the other features are limited due to their huge popularity and always fill up fast, so make sure you get there early to avoid missing out.

With so much packed into its two day duration, this show guide is designed to give you all the information you need in order to get the most out of your visit. The Sales Innovation Expo will run alongside the B2B Marketing

For more information on everything taking place at the show, please visit www.salesinnovationexpo.co.uk. We look forward to seeing you at the show.

Europe’s leading sales event provides you with the perfect platform to find the techniques, tools, and strategies from across the globe to fire up your sales force, secure new levels of revenue, and achieve unprecedented levels of business growth.

HEADLINE SUPPORTERS

SHOW SPONSORS


@SalesInnovExpo

What ’s On

E

TO SALES INNOVATION EXPO 2017

EXPERIENCE AN EXHIBITION LIKE NO OTHER…

SALES INNOVATION E X P O 2 0 1 7

Across two days, ExCeL London will be the centre stage to the world’s most exciting and dynamic sales minds.

#SIE2017

| SPEAKERS Listen to the industry’s most innovative and influential figures as they pass on their peerless knowledge and advice.

| MASTERCLASSES Focussing on the areas crucial for every sales team to thrive, these sessions give your business the best chance of success.

| SEMINARS Benefit from an unparalleled schedule of seminars presented by the very best speakers and come away with everything you need.

| NETWORKING Meet and connect with more like-minded sales professionals and create long-term and successful working relationships.

| SUPPLIERS Interact with 200 of the industry’s most influential innovative companies and learn more about their products, services, and transformative business ideas.

| ESSENTIAL INFO Navigate your way around the show easily with the B2B Marketing Expo floor plan and exhibitor A-Z at the back of the show guide!


Speakers

TUESDAY | 11.00 SIE KEYNOTE THEATRE 8

BRIAN GALLAGHER

SALES ENGINEER AT HUBSPOT

2017 HEADLINE SPEAKERS

Brian is currently a senior sales He works closely with HubSpot’s engineer at HubSpotTHURSDAY EMEA, joining sales teams as a product | 11.00 | B2B KEYNOTE THEATRE 1 expert, the world’s leading inbound helping to demonstrate and marketing and sales platform in 2015. position the value of HubSpot’s products for their customers.

HOW TO BUILD YOUR SALES AND MARKETING GROWTH ENGINE Salespeople have traditionally had to play a volume game in order to hit their monthly targets, but more and more often the tactics that used to be effective have become obsolete. In this session, Brian will show you how you can leverage modern technology to automate administrative tasks enabling you to spend your time creating value for high quality leads. He’ll show you how to align your sales and marketing tactics for an improved customer experience and accelerated business growth.

The Sales Innovation Expo provides you with the finest line-up of speakers the world of sales can offer. Our exclusive schedule will present you with an unsurpassable depth of knowledge and insight to help optimise your business’ sales performance. When it comes to sales advice, it pays to listen to the industry’s best-known names, thought leaders, and experts; people who have demonstrated again and again a natural talent for rising to the top, whatever the circumstances, and who continue to break new ground in sales performance. These are the people we’ve hand-picked to present this exclusive series of seminars for you throughout both days of the Sales Innovation Expo. We’re proud to bring you an unrivalled selection of the very finest sales innovators to deliver an

essential mix of advice, ideas, and inspiration that will benefit any sales department. The next few pages detail every headline speaker and their seminars so that you can make sure you don’t miss the session that’s imperative to you. And if your hot topic isn’t covered, don’t forget to check out the full seminar schedule later in this guide for more chances to hear first-hand from the experts that can transform your sales performance and revolutionise your business. Don’t miss out! Get there early.

We’re proud to bring you an unrivalled selection of the very finest sales innovators to deliver an essential mix of advice, ideas, and inspiration that will benefit any sales department.

JACK MIZEL

WEDNESDAY | 15.30 SIE KEYNOTE THEATRE 8

CEO OF THE INSTITUTE OF SALES MANAGEMENT Jack Mizel is the CEO of the Institute of Sales Management (ISM). He joined the organisation in early 2016, and is widely acknowledged by the industry as an exponent of sales excellence and thought leadership. Prior to joining the ISM, Jack worked in sales for over 30 years, including advertising sales, events, and sponsorship, including the building of Profile Pursuit Ltd, which he took from a small private company and built into a transatlantic plc contract publishing business, which was sold for £30 million. Jack believes the right attitude and sales

skills, if nurtured and developed in the right way, can genuinely be transformative and enable people from all walks of life to thrive and excel. He is now working tirelessly to raise the value of sales by helping change its perception to one that is desirable, one that is sought after, and one where sales people are given the recognition they and the profession deserves.

RAISING THE VALUE OF SALES: A FORCE FOR GOOD A career in sales is like no other. Not only is it financially rewarding, but it gives people resilience, determination, and drive - attributes which are useful in all aspects of life. But if people don’t view it as an attractive career - and firms cannot fill vacant roles - that’s not just bad for business, it’s bad for all of us. Jack intends to change that and show that sales is a “force for good”.

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GAVIN INGHAM

EUROPE’S LEADING SALES MOTIVATIONAL SPEAKER TUESDAY | 12.30 SIE KEYNOTE THEATRE 8 How do companies become more motivated, more effective, and make more sales? Gavin Ingham is a man who has created irresistible sales forces all over the globe, and now he’s here to talk to you… As a sales and mental toughness expert from a background in high pressure sales, Gavin’s passion is to understand what makes high performance teams and individuals tick. He provokes audiences to think about business and life in a whole new way. His mantra is ‘Be More, Do More, Have More,’ and his practical strategies for taking positive action ensure delegates do just that. He asks the difficult, game-changing questions that other people don’t. Gavin has given over 1,200 paid talks to over 150,000 delegates and spoken all over Europe, the US, and Africa. This includes three times speaking at the Institute of Sales and Marketing Management’s conference and being a judge for the BESMA Awards. He has also appeared on the Brian Tracy TV Show on ABC, CBS, NBC, and Fox.

WEDNESDAY | 12.30 SIE KEYNOTE THEATRE 8

NICOLA HODSON

VICE PRESIDENT FOR GLOBAL SALES, MARKETING AND OPERATIONS MICROSOFT UK Nicola is the Vice President for Global Sales, Marketing and Operations. Her remit is to work across Microsoft’s 125 subsidiaries and 13 Areas around the world and lead the cultural transformation of Microsoft’s sales organisation to better support its customers success. Prior to joining Microsoft, Nicola was executive director at Siemens IT Solutions and Services, where she managed a range of IT and business process outsourcing contracts for customers in the public sector, financial services, and manufacturing industries in Great Britain and Ireland. Nicola joined Siemens in 2003 as executive director in charge of sales, marketing, partner

management, and bid management with responsibility across the portfolio. Prior to Siemens, Nicola led tBPO sales in the UK at CSC and sold a number of systems integration and consulting projects in the energy, FMCG, retail, and manufacturing sectors.

HOW TO CULTIVATE FAST SALES TEAMS IN THE DIGITAL AGE Nicola will discuss how, in a fast paced digital world, leaders need to cultivate fast sales teams that are adaptive and incentivised. Empowering teams to be productive and achieve more requires a culture that allows them to take risks, build on ideas, fail, learn from failure, and move on quickly. Leaders need to motivate their people and ensure they feel the impact and contribution they are making. Nicola will draw on her own experience of working at Microsoft and cultivating fast sales teams.

TUESDAY | 14.45 SIE KEYNOTE THEATRE 8

BEN MIDDLETON

SALES DIRECTOR, KPMG UK

CREATING IRRESISTIBLE SALES FORCES Business today is more challenging. Tough times require mental toughness and many salespeople are struggling to make the sales they have in the past. Join Gavin to learn how to motivate and inspire your sales teams to make the quantum leap to sales super-stardom. He’ll share proven motivational and sales strategies that you can implement yourself or with your people, straight away, to better engage clients, build long-term relationships, create more value, and close more deals.

Ben is currently UK sales director for KPMG and works mainly with FTSE 100, private equity backed businesses, and private capital companies of all sizes.

the majority of his time in boardrooms talking with chairs, CEOs, and CFOs about the complex nature of businesses, their growth strategies, and the ever changing UK economic and regulatory environment.

Ben has worked for KPMG for six years where he has helped drive the growth of the national markets business (50% of KPMG’s revenue in the UK). Ben leads the relationships with a number of key clients on behalf of KPMG across a variety of sectors including housebuilding, TMT, retail, and FMCG. He spends

Prior to joining KPMG, Ben led the growth of a smaller firm of regional accountants, where he cut his teeth in the world of accounting and complex financial transactions for three years. He has a business degree from Manchester University, a master’s degree in Economics and speaks fluent French.

SELLING IN THE BOARDROOM! Over the last decade or so, the world of professional services has changed significantly. Where once the majority of work that came through the door was either referred or by word of mouth, the world of winning work for professional service firms now requires a fundamentally different approach. This seminar will look at how to sell services at boardroom level and explore different strategies to build commercial relationships with C-suite.

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DANIEL DISNEY

LIZ JACKSON MBE

FOUNDER OF THE INDUSTRY’S FASTEST GROWING SOCIAL PLATFORM WEDNESDAY | 11.00 | SIE KEYNOTE THEATRE 8

AN INSPIRATIONAL FIGURE WITH AN EXTRAORDINARY STORY TUESDAY | 13.15 SIE KEYNOTE THEATRE 8

Daniel Disney is the founder and owner of The Daily Sales, one of the fastest growing social platforms for sales professionals across the globe.

As many would have discovered when she was featured in Channel 4’s ‘Secret Millionaire’, Liz Jackson is a true inspiration.

From selling sweets and chocolates out of his backpack at school to now running one of the most popular online social platforms for sales professionals, Daniel truly has a powerful passion for sales. Daniel has over 15 years’ experience in sales working with some of the world’s largest companies and is focused on helping businesses modernise their sales strategy and processes utilising social media. Recognised as an expert social influencer and thought leader, Daniel has built a brand for both himself and The Daily Sales. The Daily Sales was created to help bring a little fun to the often stressful and challenging world of selling. Sharing humorous sales memes, inspiring quotes, regular tips, and thought leading blogs, The Daily Sales really is the number one social platform for sales people.

Honoured by Her Majesty the Queen, Liz was awarded an MBE in the 2007 for services to business, and in 2012 she was bestowed with an honorary doctorate by Staffordshire University for her business achievements and for inspiring others. Liz is also an accomplished author, having published her book StartUp!, which provides invaluable help and advice to entrepreneurs everywhere. After running her own award winning company, Great Guns Marketing, for 17 years – a business which she launched the year she lost her eyesight – Liz is now the marketing director for leading business sale advisor BCMS.

BUILDING A SUCCESSFUL BUSINESS FROM SCRATCH HOW A LITTLE HUMOUR CAN HELP YOU SELL MORE In a world where your prospects and customers are bombarded by salespeople and marketing, a little humour can go a long way. Whether it’s sharing funny content or adding some humour to your sales pitch, Daniel will explore how you can lighten up the sales process to help deliver more results.

Having founded and led a highly successful company, building it from the ground up, Liz understands the honour of running a business, but also the pressures and challenges business owners face. Whilst telling her own inspirational story, Liz will discuss how to build value in a business and cover how data and related software are essential in growing a successful company.

DAVID BEARD

TIPS FOR MAXIMISING SALES EFFECTIVENESS

CRM PRINCIPAL AT SAGE TUESDAY | 14.00 | SIE KEYNOTE THEATRE 8

David operates globally to develop and assist commercial activity to build Sage CRM sales. Working across functional teams of sales, marketing, and partner management, he influences and delivers positioning, benefits, and customer messaging for Sage-operating companies across the globe.

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In addition to this, David acts as the primary internal and external evangelist for the product, conveying the business value of CRM, and articulating the Sage CRM proposition through various online and in-person activities. Based in London, but quite often on the road, you can keep up with David via Twitter @talkcrm and on the Sage CRM community.

The more information a salesperson knows about his customer or prospect, the more effective he can be. Attend this session to learn how access to customer and prospect information can maximise the effectiveness of sales calls and improve the impression you make on your customers or your prospects. No business wants obstacles to its sales cycles. Learn how to identify and remove bottlenecks in your sales process using CRM across your business.


GARY DELBRIDGE

WORLD-RENOWNED, AWARD WINNING SALES SPEAKER WEDNESDAY | 14.00 | SIE KEYNOTE THEATRE 8

Gary Delbridge is the principal of Objective Assessment, a leading international sales assessment and consulting firm. Gary is internationally recognised as a leading speaker on the science behind sales performance, winning the TEC/ Vistage Speaker of the Year for 2011/12 for Australia and NZ. Gary uncovers the facts and dispels the myths behind sales performance with precision and humour.

WHO TO TRAIN? THE SCIENCE BEHIND SALES TRAINING EFFECTIVENESS! Why does so little of the training you provide your sales team have a major impact on performance? Based on the evaluation of over 900,000 salespeople, Gary will share with you his insights into what he has learned about getting the best possible return on your sales training investment.

CHRIS MURRAY

BAL BANSAL

WORLD’S NO.1 SALES COACH

LEADER OF COCA-COLA EUROPEAN PARTNERS IT INNOVATION

WEDNESDAY | 11.45 | SIE KEYNOTE THEATRE 8 WEDNESDAY | 13.15 | SIE KEYNOTE THEATRE 8 Chris Murray is founder and managing director of the Varda Kreuz Training Group and has become prominent as an inspirational speaker and business coach, delivering workshops and keynote speeches that challenge teams to re-examine what it means to be ‘in sales’ - requiring them to stand back and view the whole experience from a refreshingly different angle. His books include Selling with EASE, described by Jeb Blount as “A handbook that will help you close more deals, advance your career, and build your income,” and The Extremely Successful Salesman’s Club, an Amazon Number 1 Best Seller which was given five stars by Jeffrey Gitomer and heralded as the “Da Vinci Code for salespeople.” Chris has also contributed to articles for a number of institutions and magazines including the Institute of Sales and Marketing Management, Training Magazine, The Sales Pro, CNBC.com, Entrepreneur, The Huffington Post, and USA Today.

THE FOUR STEPS FOUND IN EVERY SUCCESSFUL BUSINESS TRANSACTION There are four simple steps within every successful business transaction that top salespeople regularly employ – and which separate them from the other 90% in their industry. If you are looking for advice that leads to genuine sales and business success – broken down, simplified, and explained in a way that it can be implemented immediately by all those at the front-line – then you really need to attend this seminar.

Bal Bansal is a senior lean, innovation, and digital leader who has experience in ensuring ideas are generated and shared, have an opportunity to develop, and deliver business results using lean start-up principles. Bal believes the key ingredients for success include having the right people, well defined processes, and a clear purpose. As a certified Lean Sigma Black Belt, he holds extensive knowledge and experience in delivering projects and programmes of work using Lean and Six Sigma principles in Europe, Asia, and North America. Bal has also been a keynote speaker at many high-profile events, where he is always keen to share with others his knowledge, experiences and extracts from his written work including ‘How Not to Innovate’ and his monthly LinkedIn posts.

SALES INNOVATION – CUSTOMER IS ALWAYS RIGHT In this modern world where we hear digital is everything, are we still listening to the customer, and are we taking into account what they want and how they want it? That’s the only way we can drive sales. Join Bal as he shares examples of what he’s done to really drive sales by listening to the customers.

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CHRIS MARR

FOUNDER OF THE CONTENT MARKETING ACADEMY WEDNESDAY | 16.15 | SIE KEYNOTE THEATRE 8

Chris Marr is the founder and driving force behind the Content Marketing Academy, the UK’s largest membership organisation of its type, and is the leading voice of the nation’s growing content marketing movement.

His pioneering work has helped countless organisations grow through content marketing. His drive comes from a desire to help people break free from the world of interruption marketing. Through workshops, events, coaching, and, of course, a ton of freely available content, Chris has become a respected content marketing educator. A dedicated student, he’s interviewed and facilitated events with many of content marketing’s most notable thought leaders. The knowledge he’s learned from the likes of Jay Baer, Ann Handley, Marcus Sheridan, and Mark Schaefer has been shared freely with the members of his growing community. Chris has also connected with many content marketing practitioners who have achieved remarkable success. By shining a light on these businesses and sharing the stories of their success, Chris perfectly blends the theory and practice of content marketing.

RIKKI HUNT

THE MOST INFLUENTIAL THOUGHT LEADER IN SALES TUESDAY | 12.30 | SEMINAR THEATRE 11

Rikki Hunt is a coach/mentor, nonexecutive, business adviser, keynote speaker, author, and adventurer. In his corporate life, he was the youngest MD of a UK oil company. Throughout his career he has created successful companies including Fuelforce Ltd, which raised £100m to purchase the entire JET company-owned retail business. Rikki has climbed four of the seven

summits and has a personal best of 8,350 meters, and in 1999 he led an expedition to get the first disabled man to the North Magnetic Pole. In 2009, alongside four members of his family, he was marooned on a desert island (Ainu, Cook Islands) where they had to survive for 20 nights. The programme, The Real Swiss Family Robinson, was filmed by the BBC.

BEHAVIOURAL CENTRED SALES GROWTH Whether you work alone, as part of a team, or you’re a sales team manager, this seminar is for you. Selling is about people so the more you know about how your behaviour affects others the easier it will be to hit those sales targets. Rikki will share with you how he used behaviour as the centre piece to greater sales, company turnarounds, and even climbing mountains.

TUESDAY | 15.30 SIE KEYNOTE THEATRE 8

TODD O BRIEN

EMEA MD FOR DELL STATISTICA Todd is the EMEA managing director for Dell Statistica, an investor, entrepreneur, and corporate sales executive.

BECOMING A CONNECTOR: WHY BUSINESS NETWORKING IS WASTING YOUR TIME You probably spend a lot of time attending networking events. Everyone else is doing it, so it makes sense that you should do it too, right? But what if you never had to attend another business networking event? In this session, Chris will share with you the strategies he has used to grow a thriving global network and strengthen his connections with people that he likes and trusts the most.

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He spent most of his career in new business sales. Todd has started companies,

worked in start-ups and large corporates driving new business sales teams across Europe and the USA. He is currently launching SellUp, the customer traction boot camp designed to help scale ups and small businesses ignite their new business sales.

REDEFINING COLD PROSPECTING We’ve all received and/or generated those infamous “let’s have a quick call this week” emails or voicemails. In this session, Todd will explore the art of turning the cold open to a warm opportunity.


KAREN DUNNE-SQUIRE

JIM REES

THE EMOTIONAL INTELLIGENCE GURU WEDNESDAY | 14.45 | SIE KEYNOTE THEATRE 8 An executive coach, ultra cyclist, and author, Jim Rees has a passionate belief that everyone on the planet is ‘Built for greatness.’

Jim is best known for finishing the famous cycle race, ‘The Race Across America’ four times, once as a part of a four man team and more recently three times as a solo cyclist where he managed to go faster each year. It’s considered to be one of the toughest races on the planet, covering just over 3,000 miles of non-stop cycling. His best finish time was 10 days and 20 hours, finishing sixth overall having only slept a total of 13.5 hours for the whole race!

For the past 16 years, Jim has worked globally with leaders and their teams, particularly focusing on developing emotional intelligence/mindset. Previously, he worked in the pharmaceutical industry for 14 years in sales and sales management, so he knows what it’s like to carry the bag.

EMOTIONAL INTELLIGENCE (A GAME CHANGER FOR SALES LEADERS) We all know that selling is all about building a deep relationship with our clients; people buy people, right?! In this punchy 30 minute interactive talk, Jim will share some of the compelling data along with some practical takeaways that you’ll be able to apply immediately for yourself and your teams. Increases in emotional intelligence, or to use the old school description, ‘mindset,’ will give you and your teams a competitive edge.

RAYMOND WRIGHT

HEAD OF PARTNERSHIP AT LEAD FORENSICS

THE INDUSTRY’S NO.1 BUSINESS GROWTH EXPERT TUESDAY | 11.45 SIE KEYNOTE THEATRE 8

Karen Dunne-Squire is the MD and creator of Elation Sales, and is a leading sales expert who specialises in getting the most out of your salespeople. As well as setting up and running two of the South West’s leading sales businesses, she is also the creator of the unique ‘Three Pillars of Successful Selling’ methodology which is fast becoming the UK’s most effective business growth tool. Karen works specifically with companies who have ambitious sales and growth plans to embed high performing cultures and tailored Three Pillars methodologies in their businesses.

BE AN UNSTOPPABLE LEADER – CREATE A CULTURE OF SUCCESS Developing a truly high performing team is the challenge of any sales operation and so often the most important element is ignored. In the absence of a strong culture, no team can reach their full potential. The environment in which your team performs is fundamental to creating their success. In this seminar, you will learn what defines a powerful sales success culture and how you can create and embed one in your business.

TUESDAY | 16.15 | SIE KEYNOTE THEATRE 8

Raymond Wright is the director of Lead Forensics’ Channel Partner Programme, where he focuses on delivering the very best value to their global partners to ensure they deliver greater value to their clients and members. Since joining the Lead Forensics team in 2012, Raymond has helped take the Partnership department from zero to over 800 partners. His team now work closely with

sales and marketing professionals from all over the world, helping to deliver world class business development and solutions to thousands of businesses.

HOW TO GET PAST THE GATEKEEPER AND INCREASE SALES Join Raymond and come away from his seminar having mastered the skills needed to get past the dreaded gatekeeper and accelerate your B2B sales!

ALSO SPEAKING ON: WEDNESDAY AT 10.15 SIE KEYNOTE THEATRE 8

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JOHN HAZELL

INCREASING FOCUS AND RESOURCE ON COLD OUTREACH TUESDAY | 15.30 SEMINAR THEATRE 12 With flatter business structures and endless new and sexy opportunities to choose from when spending the sales and marketing budget, should companies focus on seemingly old fashioned prospecting and cold outreach? Is it relevant to today’s market and modern businesses? What does it really cost, and can it improve efficiencies? John will dispel some myths and give guidance on how to exploit this key area of new customer development.

DERRY HOLT

STEVE HUNT

GAMIFICATION OF SALES: THE WHAT, WHY, AND HOW

HOW TO BE THE FIRST TO MAKE A GREAT FIRST IMPRESSION

TUESDAY | 14.00 SEMINAR THEATRE 11 Seen by some as a buzzword, by others the second coming of Christ – gamification is a concept that is growing in popularity. But what does it actually mean? Why should you care? And perhaps more importantly, how can you make use of it? In this whirlwind tour of the subject, Derry shares all the key information you’ll need to effectively utilise gamification in your sales team as well as what to look out for.

MORTEN JUNGE

TUESDAY | 14.45 SEMINAR THEATRE 11

DIGITALISING B2B SALES COMMUNICATION - COMMON MISTAKES AND KEYS TO SUCCESS The way companies market themselves to customers is drastically different today compared to just 15 years ago. Yet most B2B sales people are still ill equipped with boring power points and static product catalogues when meeting with clients. Listen in and learn more about how companies successfully transition into digital B2B sales communication, and the common pitfalls to avoid.

If you want to make a great first impression and also be the first, print is still a viable option. Something printed is still perceived as more credible to many people than anything on the web. Steve Hunt will explain where you can find the infrastructure to update, manage, organise and distribute your marketing collateral to sales teams fast, and protect your brand. TUESDAY | 11.00 | SEMINAR THEATRE 9 WEDNESDAY | 11.00 | SEMINAR THEATRE 9

MANDY EVILL

LEARN WHAT REALLY STOPS SALES TEAMS FROM REACHING OUTSTANDING RESULTS TUESDAY | 14.00 SEMINAR THEATRE 9

DAVID HOLLAND

GET A BETTER RETURN ON INVESTMENT FROM YOUR MARKETING Would you like to avoid the three mistakes small business make that impact their return on investment from marketing? This fast paced and entertaining session gets straight to the point and delivers actionable, practical solutions to increase your ROI overnight.

WEDNESDAY | 13.15 | SEMINAR THEATRE 11

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Learn what stops most businesses from reaching their true potential and why sales teams are not flying high month on month. There is no mystery in gaining massive growth that defies logic. Learn the secret that is generally not known in the wider circles of business growth or sales training, the one thing that will hold you back or take your business to the top.


RICHARD WEST

TO IMPROVE EFFICIENCY, SELL TO THE KNOWN – NOT THE UNKNOWN TUESDAY | 11.45 SEMINAR THEATRE 12

Sales teams waste valuable time courting prospects that aren’t really worth the effort. Behind the scenes these businesses may be showing signs of distress, meaning they could cause you cash flow issues in the future. This seminar will show you how embracing business intelligence will enable you to identify the good prospects from the bad and make your sales team more efficient.

TIM PENISTON-BIRD

THE INCENTIVE CODE – SUPERCHARGE SALES THROUGH PROMOTIONS AND INCENTIVES WEDNESDAY | 11.45 SEMINAR THEATRE 11

Discover how promotions and incentives have been used by many of the leading companies of the world to increase their sales – and how you can implement a strategy to increase sales for your business.

WEDNESDAY | 15.30 SEMINAR THEATRE 11

JAKE HUGHES

RECENT ADVANCES IN TECHNOLOGY MEANS THE WORLD OF RECRUITMENT IS CONSTANTLY EVOLVING Recent advances in technology means the world of recruitment is constantly evolving. Millennials are starting to dominate the workforce and online brand is now a crucial factor in the recruitment process. Jake will cover general issues faced by businesses/clients and the candidates, including the importance of writing a job ad with structure and correlation when selling an opportunity to high calibre candidates.

MARIA SUNDSTRÖM

WEDNESDAY | 14.45 SEMINAR THEATRE 12

DATA DRIVEN SALES MANAGEMENT CRM systems are critically underutilised due to salespeople logging only around 20% of all their sales activities into their CRMs, leaving companies with poor visibility into their client accounts and daily sales operations. This seminar explains how improving the coverage closer to 100% enables companies to incorporate high level analytics in their sales operations by better client interaction and improved information flow within their organisation.

DAVID SALES

USING BRAIN SCIENCE TO IMPROVE SALES PERFORMANCE

FRANCES KELLY

CAN’T SELL, WON’T SELL?

TUESDAY | 11.45 SEMINAR THEATRE 9 By using contemporary brain science, we can dramatically improve the performance of sales people, sales teams, and whole sales forces. This seminar will present some of the exciting developments that can result in very practical approaches to driving sales performance to new heights. Only attend this session if you are prepared to throw away some myths on how to drive sales performance!

Sales can be one of the hardest things for any business to get right. And yet, it’s too important not to. Good salespeople are hard to find and when you do, how can you make sure they’re effective? Frances will be exploring sales talent, training, effective processes, and offering some simple tips to help you move your sales team in the right direction. WEDNESDAY | 14.00 SEMINAR THEATRE 11

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TIM HAMPSON

HOW TO ALIGN YOUR SALES & MARKETING TUESDAY | 11.45 SEMINAR THEATRE 11 Learn how your business can benefit from aligning your sales and marketing. Traditionally, sales and marketing have been two separate entities within a business. Today that’s rarely the case. Discover how alignment can increase your business’ revenue and learn actionable tips and methods to bring your sales and marketing together.

DALE CREE

HITTING THE NUMBERS

MICHAEL COCHRANE

HOW TO CREATE AWESOME RESULTS INSTANTLY Do you think everything you’ve heard about generating optimum results is true? Are you happy with the results of your current marketing? Do you know how to generate quality leads, more sales, more transactions, better margins and more profit? If you answered NO to any of the above, can you afford to miss this mindset-changing seminar?

TUESDAY | 12.30 | SEMINAR THEATRE 12 & WEDNESDAY | 14.00 | SEMINAR THEATRE 12

TUESDAY | 12.30 SEMINAR THEATRE 10

IAN HIRST

THE EXECUTIVE VALUE MAP – ARTICULATING YOUR TANGIBLE BUSINESS VALUE You undoubtedly have real differentiating business value to offer your clients. But do your sales teams consistently articulate this, especially at senior level? If they don’t, then do deals stall in the pipeline or get lost to lower-cost competitors? This engaging, highly interactive seminar will introduce a proven tool to both revolutionise your sales team’s approach to proposals and executive conversations and make a measurable difference to your sales success.

DAVE SMITH

TUESDAY | 11.00 SEMINAR THEATRE 12

GAMIFICATION: THE FUTURE OF SALES MOTIVATION Gamification is the new buzzword in sales and customer service, but what exactly is gamification? Is it all just hype or is it backed by research? How does it work? What results can it deliver? Attend this presentation to learn why 70% of Forbes Global 2000 companies are already implementing gamification. Most importantly, learn how it can drive incredible increases in motivation, performance, and productivity for your sales teams.

It is important that sales people today, at all levels, have the opportunity to manage the numbers, whether they’re the financial targets or the numbers that come through your sales funnel. Some of us are great at opening doors, some at closing, others at managing relationships. How do we play to our strengths and share best practice? TUESDAY | 11.00 SEMINAR THEATRE 11

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SHAHAD AHMED

AUTOMATION HUNTING: HOW TO MAKE YOUR TEAM INFINITELY MORE EFFECTIVE ‘Automation’ is a big idea that often looms in the distance. This seminar focuses on using real-life examples and easy-to-follow advice to bring automation into force in ways uniquely useful to ambitious sales teams. Shahad will walk you through useful, practical steps to identify and conquer the productivitykilling processes that are holding your team back. With this power, you’ll generate real, achievable automation that will skyrocket your sales.

TUESDAY | 14.00 SEMINAR THEATRE 10


MARK ERSKINE

HARNESS THE POWER OF NEUROSCIENCE TO GAIN A COMPETITIVE EDGE TUESDAY | 14.45 SEMINAR THEATRE 9 Today’s buyers hold all the cards. The delivery of a professional sales pitch just isn’t enough any more. Sales organisations and their people need competitive edge. Recent advances in neuroscience show how we are naturally wired to connect with each other. Learn how you can leverage these techniques to persuade and influence even the most professional buyers to provide the differentiation you need to win more business.

ALSO SPEAKING ON: WEDNESDAY AT 12.30 SEMINAR THEATRE 9

BOB HAYWARD

JO KEELER

KIRSTY DAWE

HARNESSING THE POWER OF SALES TEAMS TO INCREASE SALES EFFECTIVENESS WEDNESDAY | 13.15 SEMINAR THEATRE 12

BUILDING EMOTIONAL CONNECTIONS WITH CORPORATE DECISION MAKERS TO DRIVE ROI IN B2B TUESDAY | 11.00 SEMINAR THEATRE 10

An increase in customer demands, along with an increasingly complex environment, is fuelling the need for selling organisations to look further than the typical transactional sales model. Successful organisations are moving away from a focus on the single individual to a focus on team-based selling. Learn about Sales TEAMs – what they look like and how to utilise them - and start implementing a team strategy to drive sales.

When targeting high-level decision makers in enterprise businesses, it’s difficult to get them to sit up and pay attention to you when there’s so much noise from competitors. Kirsty shares her insight from her award winning campaign for Citroën Contract Motoring targeting fleet directors, and how she managed to cut through the noise.

WEDNESDAY | 11.45 SEMINAR THEATRE 9

ANTONY YOUNG

HOW TO PUNCH ABOVE YOUR WEIGHT

DATA RICH BUT DATA POOR We have access to more data than ever before and yet very few organisations can prove to truly know their clients. This session will explore common issues Antony comes across in his work in management consultancy with some of the biggest IT companies and he will explore ways of avoiding them.

ROYSTON GUEST If you would like to win more business from larger organisations then this is a must attend seminar. Leading business development expert Bob will show you how to win against stiff competition from the ‘big boys.’ Bob will draw on his own remarkable experience of winning global projects with blue chip companies from under the noses of powerful consulting firms.

WEDNESDAY | 14.00 SEMINAR THEATRE 9

TUESDAY | 13.15 SEMINAR THEATRE 9

WHY MOST SALES PLANNING & FORECASTING IS FUNDAMENTALLY FLAWED! Sales is the lifeblood of any business, yet the sales planning and forecasting strategy in most businesses is fundamentally flawed resulting in missed targets and frustration. Royston will explain the precise steps you’ll instantly be able to apply to your business to ensure a performance culture of ‘no surprises,’ and how you can develop a robust planning and forecasting framework which delivers consistency, certainty and accelerated, sustained and profitable growth every time.

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IAN GUIVER

YOUR BUYER IS ONLINE: SAVVY SALES FOR THE INTERNET AGE WEDNESDAY | 15.30 SEMINAR THEATRE 10

With as much as 70% of the B2B buyer journey now taking place online, buyers are more informed and more in control. This session explores how the buyer journey has changed, the implications for sales, the opportunity to drive leads prior to tender, and provides practical takeaways for approaches and tactics to increase conversion rates and close more business.

LEE MCQUEEN

ATTRACTING, RETAINING, & DEVELOPING SALES TALENT TO GROW YOUR SALES TUESDAY | 16.15 SEMINAR THEATRE 11

PIP THOMAS

TUESDAY | 14.45 SEMINAR THEATRE 12

GROW YOUR BUSINESS SUCCESS THROUGH HARNESSING YOUR MIND & TRUE CAPABILITY Have you considered how capable you are and how business success is within your reach, especially when you harness the greatest resource of all: YOU? Pip will explore the power of internal dialogue and how the way we speak to ourselves influences our outcome. Looking at how editing and rerunning the dialogue to achieve greater success across all interactions, and how changing the language used will generate better results.

DARREN SPENCE

ALSO SPEAKING ON: WEDNESDAY AT 12.30 SEMINAR THEATRE 11

TUESDAY | 11.45 SEMINAR THEATRE 10

THE INDUSTRY’S LEADING INNOVATOR Darren will expose and counter the much quoted myth that buyers are in control of the purchase cycle – they’re not. Information is everywhere. Sellers have access to it just as much as buyers but need to learn to harness it better. Attend this session to hear about a multitude of different subjects from the managing director of Sales Gym 360.

ROBERT DAGGE

HOW SALES PROFESSIONALS CAN ENSURE TRANSPARENT REPORTING AND PIPELINE MANAGEMENT

ALEX LOVE

DIGITISING THE SALES PROCESS WIN MORE, QUICKER

TUESDAY | 13.15 SEMINAR THEATRE 11 Attendees will be able to understand and articulate the challenges facing them during this turbulent period of change; the digital transformation period. Understanding this environment will empower them to face this era with newfound confidence. Your sales team is a critical part of your organisation and you need to maximise every pound you invest. Lee will share insights and advice on how to identify the right people, how to motivate and breed loyalty, and how to develop them into your future sales and business leaders. Do not miss this 30 minute masterclass!

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They will have in their armoury, knowledge of exactly what tools are available to them to help them succeed with sales reporting and better predict and convert their pipeline.

The digital world drives every industry. This session looks at the way digital has changed to enable our sales people to have the ability to win quicker. Alex will look at a broad range of topics from increasing win ratios, intelligently connecting internal teams through collaboration, and using data to drive decision making through CRM. TUESDAY | 14.00 SEMINAR THEATRE 12


STEPHEN PRICE

SIMPLIFYING COMPLEX SALES – YES YOU CAN! WEDNESDAY | 16.15 SEMINAR THEATRE 11 Consistently winning complex sales is hard but there are a few business capture professionals across the world winning such opportunities time and again. What underpins their achievements? Are their repeated successes due to nature or nurture? Can it be taught and can this skill be captured in a process? Yes, it can. Learn the key essentials of securing high value sales in a competitive tendering environment.

JAMES BARNES

TRADITIONAL MARKETING IN A DIGITAL WORLD

WHAT SALESPEOPLE CAN LEARN FROM VIDEOGAMES

TUESDAY | 13.15 SEMINAR THEATRE 10 In the digital age, much emphasis is placed on routes to market cultivated by digital marketing approaches. This is something that has been evidenced by the rise of a breed of new, purely digital marketing agencies. However, often now overlooked is the importance of traditional marketing. Whilst many of the practices seem to some to be dated and with diminishing relevance to the digital world, marketing theory stands fast in the face of evolution.

RORY CHRISTIAN

TUESDAY | 12.30 SEMINAR THEATRE 9

SONGS FOR SOLUTION SELLERS If we think of traditional sales skills as the ability to ‘sing,’ then knowledge of customer industries is the ‘song’ that creates the context for intelligent client business discussions, and the effective positioning of products and services. Here, Rory will talk about how to ensure your salespeople acquire industry knowledge quickly and effectively.

SUE FARMER

ADAPT, ENGAGE, CONVERT: THE NEW ERA OF THINK-CENTRIC SELLING With more competition, new stakeholders, and changing buyer expectations, you have to stay on top of everything. What if you had a simple approach at your fingertips to shift your mindset, quickly build rapport, and focus on what your buyer really cares about? In this session, you’ll learn a proven, easy-to-use model and tools for getting inside your customer’s head and adapting in the moment to accelerate engagement and results.

TUESDAY | 15.30 | SEMINAR THEATRE 11

RHYS JENKINS

A unique insight into how videogames can instruct and educate a sales team. Inspire all ages of sales person with a look through the eyes of today’s gamers, the future sales stars of tomorrow.

TUESDAY | 13.15 | SEMINAR THEATRE 12 WEDNESDAY | 15.30 | SEMINAR THEATRE 9

LYNDON NICHOLSON

CRUSH YOUR COMPETITION AT THE FIRST SALES MEETING WEDNESDAY | 14.45 SEMINAR THEATRE 11

Lyndon Nicholson, CEO of successful presentation design agency Buffalo7, looks at how businesses often miss opportunities to crush their competition in the first sales meeting. Marketing budgets are blown on website redesigns, adverts no one will ever see and even fancy business cards – yet little attention is given to the first face to face interaction with a new prospect. Lyndon will demonstrate best practice alongside real life examples.

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TREVOR GERAGHTY

7 STEPS, 7 DAYS TO DOUBLING YOUR PHONE SALES RESULTS WEDNESDAY | 13.15 SEMINAR THEATRE 10 During this session, Trevor will show you how you can double productive agent talk time, optimise your lead generation, and make the most of your resources. Clients are becoming more demanding and sophisticated in how they interact so multiple touch points i.e. email, SMS, calls, and social touch points are required to build trust. Trevor will share his experiences of real scenarios and how your business can benefit from using these practical steps.

MARY MCGUFFOG

BRUCE HAYES

BRIDGING THE SALES AND MARKETING GAP Although sales and marketing go hand in hand, there is constant misalignment on expectations, definitions, messaging, and targeting between both disciplines. CTO will share insights on the best way to structure new business development activity that brings marketing and sales teams together and generates new business in a repeatable way.

WEDNESDAY | 11.00 SEMINAR THEATRE 10

Marketing and business development professionals can often be found ‘at odds’ with one another in most organisations. Part of these tensions stems from their mutual desire to achieve the results that drive business success, but can the turbulent relations between the two be transformed into a heavenly match? Join Mary as she explores the ways in which marketing and business development teams can work alongside one another to have a powerful impact on a business’ performance!

WIEGER MENSONIDES

SALES MEETING DIGITALISATION How to digitalise your sales meetings, how this will help your salespeople to close more deals and improve margins, how this will boost your sales training retention from 20% to 100% and your average CRM filling-in rate from 26% to 100%.

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BOOST PRODUCTIVITY IN FOUR EASY STEPS

WEDNESDAY | 14.45 SEMINAR THEATRE 10

MARKETING AND BUSINESS DEVELOPMENT: A MATCH MADE IN HEAVEN?

WEDNESDAY | 14.00 | SEMINAR THEATRE 10

DARREN HILTON

You know the story. Your staff are busy, too busy. They’re running around trying to fulfil orders and create quotations, so you might be tempted to reach out to the recruitment agency. Join Darren to hear how you can get the best out of your employees and boost business productivity in four easy steps. WEDNESDAY | 11.45 SEMINAR THEATRE 12

ANDREAS LALANGAS

SMART, COLLABORATIVE TECH MAKES YOU BEAT THE COMPETITORS WEDNESDAY | 11.45 SEMINAR THEATRE 10

Get insights in what unifies the most successful sales teams globally and how can you utilise modern technology to replicate their success. With an increased competition about the customers it becomes even more important to be one step ahead of the competitors to be able to grow your business. Listen to how a intelligent and mobile sales CRM can make your organisation more agile and be one step ahead.


NADEEM SHAIKH

TUESDAY | 15.30 SEMINAR THEATRE 9

RICHARD HIGHAM & MARTIN ALLISON

SALES PERFORMANCE FOR A CHANGING WORLD – POSITION, PROBLEMS, POSSIBILITIES, PAYBACK

INVEST IN YOUR PEOPLE TODAY, WATCH YOUR BUSINESS GROW TOMORROW

What will sales look like over the coming years? What’s driving the changes in buyer behaviours? What does it mean to sell in a volatile, uncertain, complex, and ambiguous world? How will you achieve growth in a stable/stagnant economy? What does it take to ensure Sales contribute positively to driving company value? Richard and Martin look at answers to help you diagnose, formulate, build, tune, and re-calibrate.

PETER SCHLECHT

TUESDAY | 14.45 SEMINAR THEATRE 10 This seminar highlights why it is so important that businesses regularly evaluate the knowledge, skills, and experience within their internal/ external sales and customer service teams. Induction training gives an overview of your business and their role when they first start - but incorporating role specific on-going training with KPIs helps them focus, develop, and grow. A well trained sales team always generates more revenue and consistently smash targets!

RECOGNISING YOUR LEADERSHIP STYLE AND ADAPTING IT TO YOUR TEAM WEDNESDAY | 12.30 SEMINAR THEATRE 10 This seminar will give you a brief insight into understanding the difference between being an effective leader and being an efficient manager. It will also highlight how your behaviour can be perceived by your colleagues, sales team / customer service team, and show you how you can communicate better by understanding their individual learning styles and personality types.

WEDNESDAY | 13.15 SEMINAR THEATRE 9

HOW ARTIFICIAL INTELLIGENCE WILL IMPACT SALES Companies have been doing sales in the same way for too long. Join this session to find out about the SaaS Co.’s journey to make this change through its artificial intelligence assistant for sales and customer care, LISA.

MIKE MCINTYRE MBE

JOINING THE DOTS - LINKING SALES TO THE BUSINESS

SIMON COMFORD

HOW TO DOUBLE THE PRODUCTIVITY OF YOUR SALES TEAM

WEDNESDAY | 11.00 SEMINAR THEATRE 12 In today’s fully connected world it is amazing how many businesses still operate in functional silos. Marketing, sales, operations, finance, and customer service all ‘do their own thing’ with little connection to each other, causing all sorts of frustration for all concerned. We need to streamline our processes and systems to let our people perform in a rapidly changing world. We need to change rapidly, but the question is how?

Outdoor tips for the indoor salesperson. In the increasingly competitive, cost-cutting world of sales, inside sales reps are being forced out into the field, into unfamiliar territory. Simon will give you tips on how they can start being revenue earners from day one. He’ll let you into the secrets of how he doubled the productivity of his sales team in the field by changing the way they work.

TUESDAY | 16.15 SEMINAR THEATRE 12

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TIM MUSSON

CAN YOU SPELL GDPR? FIND OUT WHY IT MATTERS IN MARKETING

PREVENTING LOST SALES, AND HOW TO GET ALL OF YOUR REPS ON TARGET

TUESDAY | 15.30 SEMINAR THEATRE 10

WEDNESDAY | 16.15 SEMINAR THEATRE 10

The Information Commissioner has recently taken action against a number of companies making illegal use of personal data for direct marketing. The General Data Protection Regulation will introduce even stricter requirements and potentially huge penalties. Learn about the latest guidance from the ICO and what the GDPR will require as of May 2018. Whatever and whenever Brexit is, the GDPR will apply - it’s important to be ready for it!

ANDY GWYNN

HOW TO GAIN MORE BUSINESS THROUGH YOUR USE OF LINKEDIN WEDNESDAY | 16.15 SEMINAR THEATRE 9 No more cold calls or trying to get around the gatekeeper. With over 20 million UK profiles you need to learn how to create a powerful LinkedIn personal profile that gets found, gives value, and builds your credibility. Learn how to find, connect, and engage in the right way with your ideal prospect and business contact anywhere in the world. All this while massively leveraging your time.

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ANDREW ASHLEY

Nobody wants lost sales – the impact on your business and career can be catastrophic. OnTarget is a start-up and Andrew will be presenting their Sales Performance Improvement platform – predictive analytics and alerts which will help you prevent lost sales. As part of the launch, they are offering six months free trials so register your interest at stand S771. Help their launch and they will help your sales.

TREVOR BETHELL

TRAINING FOR SALES PERFORMANCE – MAKING YOUR SALES TRAINING WORK TUESDAY | 16.15 SEMINAR THEATRE 9 Companies are keen to improve the performance of their sales teams and one of the most popular ways to do this is by developing the skills of the sales team. Deriving from Trevor’s own research and experience, this seminar presents proven, effective ways to ensure that sales training programmes are implemented and executed with the maximum impact on sales performance.

DON’T

MISS OUT! Every seminar at the B2B Marketing Expo/Sales Innovation Expo is jam-packed with education, advice, and outstanding industry insight. Study your show guide closely to ensure you don’t miss any of the incredible and totally free - sessions that could completely revolutionise your business’ marketing approach!


Listen to the world’s most influential sales and marketing figures discuss the hottest industry issues in Sales Innovation Expo’s first ever Salesman Podcast Lounge.

Hosted by Will Barron, the man behind the planet’s most downloaded B2B sales show, you will have the incredible opportunity to see him in action and listen to the live interviews, taking with you the invaluable advice and expert insight on offer.

The Lounge is an exciting and unique new addition to Europe’s leading sales event, and we know that the Salesman’s interviews with the most trailblazing figures from the world of professional sales means he’s the perfect match for the Sales Innovation Expo 2017.

With over three million downloads in the last 12 months, the iTunes award winning podcast has featured Olympic athletes, astronauts, and every single one of the world’s leading sales experts, and this incredible platform means Will can do what he loves best - helping sales professionals prosper in the Internet age of B2B selling.

that takes place will be available to download after the show, meaning you can catch up with your favourite guest whenever you want to.

If you miss any of the interviews then fear not as every discussion

For more information on the Salesman Podcast Lounge, simply visit www.salesinnovationexpo.co.uk.

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MASTERCLASS

SESSIONS

VIE THE FUW MASTE LL TIMET RCLASS A PAGEBLE ON 24

Delivered by industry leading sales experts and influencers, the Sales Innovation Expo’s interactive sessions will focus on a wide range of critical areas for the success of your business’ sales.

HOW TO BOOK YOUR MASTERCLASS PLACE

The schedule has been carefully assembled to ensure your business is provided with the very best advice and information it needs, whether you are looking to turn around performance or experiencing rapid growth. This exclusive suite of masterclass sessions provide you with the chance to explore in-depth about every area of sales.

Masterclass places are always high in demand, so book now to ensure you don’t miss out. Here’s how:

The following pages detail every masterclass, the huge range of topics on offer, and how you will benefit from attending. Sessions run throughout both days of the show; for the latest information, please check the online schedule. The masterclasses are absolutely free to attend, but due to their popularity you need to book your place to avoid missing out.

• • • • •

Visit www.salesinnovationexpo.co.uk Select ‘Masterclasses’ and pick the masterclass you’d like to attend Select the time and day you’d like, fill out a few details, and click ‘Book my seat’ You’ll receive email confirmation of your booking As the show dates approach you’ll receive a reminder to confirm your attendance and to secure your seat

BOOK YOUR PLACE ONLINE AT SALESINNOVATIONEXPO.CO.UK

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SPONSORED BY

SPONSORED BY

SALES MAGIC SELLING THAT WORKS MASTERCLASS Sometimes it feels like there must be some ‘magic trick’ to achieving business growth and sustained sales results. There isn’t. By simply employing the techniques contained within the Three Pillars of Successful Selling, you can realise your most ambitious growth targets and achieve real sales success. Becoming an expert in the Three Pillars of Successful Selling methodology and learning how to apply the system in your business will be the best decision you ever make. And that’s exactly what’s on offer in Elation’s groundbreaking new programme “Selling that Works”. This year at SIE, they are offering you the exclusive opportunity to sample the unique content in this brand new programme designed to make you an expert in the Three Pillars of Successful Selling. During their three different masterclasses, Karen will share her ideas, lessons and ‘must knows’ in each of the Three Pillars (Process, Activities, Management), allowing you to develop your own Three Pillars growth plan for your business.

ULTIMATE SALES LEAD GENERATION MASTERCLASS Maximise every sales opportunity with Lead Forensics’ series of ULTIMATE SALES LEAD GENERATION masterclasses. Learn how to engage and successfully close leads at every stage of the sales cycle. Lead Forensics is the industry expert in lead generation and sales conversion. Learn from senior industry professionals, who will provide you with their top tips to maximise every opportunity within your sales cycle, generate valuable sales ready leads and close sales quickly. Lead Forensics will provide you with actionable insight and easy to implement strategies to ensure that your business can realise quick successes and optimal sales lead generation. 94% of B2B prospects will visit your website to find out about your products and services.... but only 2% of those will enquire or make any contact with you! Lead Forensics can tell you who they are. Discover which anonymous businesses have visited your website and access their full contact details so you can generate more leads, maximise your online ROI and reach sales ready leads before your competitors. www.leadforensics.com

“Selling that Works” is for business owners, managing directors, sales directors/managers, aspiring sales leaders..

Why attend?

What will you learn? • • • • • • •

How to create and embed sales process How to maximise your customers’ experience of your business How to analyse sales performance How to influence sales performance in the team How to identify the correct sales activities to build your client base How to ensure that your sales activities convert leads And much, much more…

BOOK E ONLINW NO

• • • • • •

Learn how to effectively generate sales ready leads Obtain actionable tips to implement into your business Gain insight to maximise and close sales leads quickly Discover how to optimise every channel for conversion Hear from industry leaders with proven success Benefit from case studies and best practice insight

BO ONLIOK NOWNE

21


BY VINCIS

FUNNEE BIZ COMEDY THEATRE WHAT’S THE DIFFERENCE BETWEEN A SALE AND A JOKE? Selling is no joke, but winning’s a laugh. Vincis, the world leaders in sales coaching, brings you a 15 min standup comedy routine to make you think about how you could use humour to win. Sales is a competition, with no prizes for second. You need an edge, and that edge might be your sense of humour. Come and see The Corporate Drag Queen and a professional standup (who’s a bit of a drag) give you a winning smile. What’s the difference between a sale and a joke? Nothing- they both make you smile.

SHOWS RUN EVERY 15 MINS ALL DAY, GRAB A SEAT AND HAVE A LAUGH 22

NICCI TAKE By day Nicci Take is CEO of m62|vincis, a pitch presentation consultancy, with over 20 years’ experience helping clients globally WIN large complex sales bids. By night Nicci is a stand-up comedienne, performing her sets all over the world including sell out shows at the Edinburgh Fringe Festival in 2015/16.

DAVE WILLIAMS Dave Williams has been a full-time comedian since 1998, performing globally as both compere and stand-up. Highlights include headlining the Sydney Comedy Store, performing to soldiers returning from Afghanistan and solo shows at the Edinburgh Fringe Festival. Dave runs a very successful stand-up comedy course, focusing on performance and script writing.


S IN

2017

SEMINAR SCHEDULE Across both days of the show, Sales Innovation Expo provides you with an amazing schedule of seminars delivered to you by an array of world class speakers. Sessions cover a wide variety of subjects, so turn the page and pick out what’s essential to you. Every session is delivered by an expert recognised for their outstanding achievements in their field, bringing you an unparalleled amount of information and vision into myriad aspects of sales. There’s a wealth of information on offer, so take your time to study the

schedule, see which sessions you can’t afford to miss, and start planning your diary now to get the most out of your time at the show. Every seminar is listed in the following pages, so simply turn over to begin your search for the seminar which is essential to you. There’s no need to book for any of our seminars, but due to their popularity and the demand to see them, places go quickly, so make sure you get there early in order to avoid disappointment.

E

EVERY SESSION IS DELIVERED BY AN EXPERT RECOGNISED FOR THEIR OUTSTANDING ACHIEVEMENTS IN THEIR FIELD, BRINGING YOU AN UNPARALLELED AMOUNT OF INFORMATION AND VISION INTO MYRIAD ASPECTS OF SALES.

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SALES INNOVATION E X P O 2 0 1 7

DAY ONE SIE KEYNOTE THEATRE 8

SEMINAR THEATRE 9

SEMINAR THEATRE 10 Sponsored By

SEMINAR THEATRE 11 Sponsored By

SEMINAR THEATRE 12

SALES INNOVATION E X P O 2 0 1 7

DAY ONE SALES MAGIC - SELLING THAT WORKS MASTERCLASS

SEMINAR TIMETABLE | TUESDAY 28TH MARCH 11.00 - 11.30

11.45 - 12.15

12.30 - 13.00

13.15 - 13.45

How to Build Your Sales and Marketing Growth Engine

Be an Unstoppable Leader – Create a Culture of Success

Be More, Do More, Sell More: How to Build High Performance Teams

Building a Successful Business From Scratch

Brian Gallagher HubSpot

Karen Dunne-Squire Elation Experts

Gavin Ingham Gavin Ingham Ltd

Liz Jackson MBE

How to Be the First to Make a First Impression

Using Brain Science to Improve Sales Performance

Songs for Solution Sellers

Why Most Sales Planning & Forecasting is Fundamentally Flawed!

Steve Hunt Libris Systems

David Sales Emergenetics International

Rory Christian Cambashi Ltd

Royston Guest Pti Worldwide

Building Emotional Connections With Corporate Decision Makers to Drive ROI in B2B

Why Buyers Aren’t in Control of the Purchase Cycle

The Executive Value Map – Articulating Your Tangible Business Value

Traditional Marketing in a Digital World

Kirsty Dawe Really B2B

Darren Spence Sales Gym 360 Limited

Ian Hirst Greenbank

James Barnes Umbrella Marketing Team

Hitting the Numbers

How to Align Your Sales & Marketing

Behavioural Centred Sales Growth

How Sales Professionals Can Ensure Transparent Reporting and Pipeline Management

Dale Cree Product Earth Solutions

Tim Hampson SalesSeek

Rikki Hunt Rikki Hunt Associates

Robert Dagge Dynistics

Gamification: The Future of Sales Motivation

To Improve Efficiency, Sell to the Known – Not the Unknown

How to Create Awesome Results Instantly

What Salespeople Can Learn From Videogames

Dave Smith SalesScreen

Richard West Red Flag Alert

Michael Cochrane Focus Management Business Solutions

Rhys Jenkins Creditsafe

MASTERCLASS TIMETABLE | TUESDAY 28TH MARCH 10.45 - 11.15 Sales Process - Putting Sales Process at the Heart of Your Business

12.30 - 13.00 Sales Activities - Develop Diamond Standard Communications

13.15 - 13.45 Sales Management - Join the High Performing Management Club

Sponsored By

11.00 - 11.45 ULTIMATE SALES LEAD GENERATION MASTERCLASS Sponsored By

Immediately Turbo-Charge Your Sales Lead Generation

12.00 - 12.45 The Secrets of Engaging With Modern B2B Buyers

13.00 - 13.45 Building Trust: The Key to Account Based Marketing and Sales


Content and speakers are subject to change. The digital show guide and seminar timetable will be updated online prior to the show, so please check www.salesinnovationexpo.co.uk for the latest information.

@SalesInnovExpo #SIE2017

14.00 - 14.30

14.45 - 15.15

15.30 - 16.00

16.15 - 16.45

Tips for Maximising Sales Effectiveness

Selling in the Boardroom!

Is Cold Outreach Dead?

How to Get Past the Gatekeeper and Increase Sales

David Beard Sage (UK) Limited

Ben Middleton KPMG

Todd OBrien Dell Advanced Anatlytics, GreenhouseROI & SellUp

Raymond Wright Lead Forensics

Learn What Really Stops Sales Teams From Reaching Outstanding Results

Harness the Power of Neuroscience to Gain a Competitive Edge

Sales Performance for a Changing World – Position, Problems, Possibilities, Payback

Training for Sales Performance – Making Your Sales Training Work

Mandy Evill Quantum Leap

Mark Erskine Seller Performance

Richard Higham & Martin Allison Saleslevers.com

Trevor Bethell Forcefield Training

Invest in Your People Today, Watch Your Business Grow Tomorrow

Can You Spell GDPR? Why It Matters in Marketing

Nadeem Shaikh SMART Way Forward

Tim Musson Computer Law Training

Leadfeeder

Gamification of Sales: The What, Why and How

Digitalising B2B Sales Communication - Common Mistakes and Keys to Success

Adapt, Engage, Convert: The New Era of Think-Centric Selling

Attracting, Retaining & Developing Sales Talent to Grow Your Sales

Derry Holt Stormburst Studios

Morten Junge Prezentor

Sue Farmer Herrmann International

Lee McQueen Raw Talent Academy

Digitising the Sales Process Win More, Quicker

Grow Your Business Success Through Harnessing Your Mind & True Capability

Increasing Focus and Resource on Cold Outreach

How to Double the Productivity of Your Sales Team

Alex Love Enigen UK Ltd

Pip Thomas Edge NLP Ltd

John Hazell Rocketism

Simon Cornford Trip Builder

BOOK YOUR PLACE ONLINE AT

SALESINNOVATIONEXPO.CO.UK

14.15 - 14.45 Sales Process - Putting the Sales Process at the Heart of Your Business

14.00 - 14.45 Identifying HOT Sales-Ready Leads With Lead Forensics

15.15 - 15.45 Sales Activities - Develop Diamond Standard Communications

15.00 - 15.45 Increase Traffic to Your Website Now!

16.15 - 16.45 Sales Management - Join the High Performing Management Club

16.00 - 16.45 Sales: Getting Past the Gatekeeper

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SALES INNOVATION E X P O 2 0 1 7

DAY TWO SIE KEYNOTE THEATRE 8

SEMINAR THEATRE 9

SEMINAR THEATRE 10

SEMINAR TIMETABLE | WEDNESDAY 29TH MARCH 10.15 - 10.45

SALES INNOVATION E X P O 2 0 1 7

DAY TWO SALES MAGIC - SELLING THAT WORKS MASTERCLASS

12.30 - 13.00

How a Little Humour Can Help You Sell More!

The Four Steps Found in Every Successful Business Transaction

Cultivating Fast Teams in the Age of Digital Transformation

Karen Dunne-Squire Elation Experts

Daniel Disney The Daily Sales

Chris Murray Varda Kreuz Training

Nicola Hodson Microsoft UK

PLEASE NOTE:

How to Be the First to Make a First Impression

Data Rich but Data Poor

Harness the Power of Neuroscience to Gain a Competitive Edge

Steve Hunt Libris Systems

Antony Young Demuto

Mark Erskine Seller Performance

Marketing and Business Development: a Match Made in Heaven?

Smart, Collaborative Tech Makes You Beat the Competitors

Recognising Your Leadership Style and Adapting It to Your Team

Mary McGuffog Umbrella Marketing Team

Andreas Lalangas Salesbox CRM

Nadeem Shaikh SMART Way Forward

How to Align Your Sales & Marketing

The Incentive Code – Supercharge Sales Through Promotions and Incentives

Grow Your Business Success Through Harnessing Your Mind & True Capability

Tim Hampson SalesSeek

Tim Peniston-Bird Orangutan

Pip Thomas Edge NLP Ltd

Joining the Dots Linking Sales to the Business

Boost Productivity in Four Easy Steps

What Salespeople Can Learn From Videogames

Mike McIntyre Xenogenix Ltd

Darren Hilton Floqo

Rhys Jenkins Creditsafe

Seminars in this theatre will begin at 11.00

PLEASE NOTE: Seminars in this theatre will begin at 11.00

PLEASE NOTE: Seminars in this theatre will begin at 11.00

Sponsored By

SEMINAR THEATRE 12

11.45 - 12.15

Be an Unstoppable Leader – Create a Culture of Success

Sponsored By

SEMINAR THEATRE 11

11.00 - 11.30

PLEASE NOTE: Seminars in this theatre will begin at 11.00

MASTERCLASS TIMETABLE | WEDNESDAY 29TH MARCH 10.45 - 11.15 Sales Process - Putting Sales Process at the Heart of Your Business

11.45 - 12.15 Sales Activities - Develop Diamond Standard Communications

12.30 - 13.00 Sales Management - Join the High Performing Management Club

Sponsored By

11.00 - 11.45 ULTIMATE SALES LEAD GENERATION MASTERCLASS Sponsored By

Immediately Turbo-Charge Your Sales Lead Generation

12.00 - 12.45 The Secrets of Engaging With Modern B2B Buyers

13.00 - 13.45 Building Trust: The Key to Account Based Marketing and Sales


Content and speakers are subject to change. The digital show guide and seminar timetable will be updated online prior to the show, so please check www.salesinnovationexpo.co.uk for the latest information.

@SalesInnovExpo #SIE2017

13.15 - 13.45

14.00 - 14.30

14.45 - 15.15

15.30 - 16.00

16.15 - 16.45 Becoming a Connector: Why Business Networking is Wasting Your Time

Sales Innovation: The Customer IS Always Right

Who to Train? The Science Behind Sales Training Effectiveness!

Emotional Intelligence (a Game Changer for Sales Leaders)

Raising the Value of Sales: a Force for Good

Bal Bansal Coca-Cola European Partners

Gary Delbridge Objective Assessment Limited

Jim Rees The Long and the Short of It

Jack Mizel Institute of Sales Management

How Artificial Intelligence Will Impact Sales

How to Punch Above Your Weight

Mastering Face to Face Engagement at Trade Show Exhibitions

What Salespeople Can Learn From Videogames

How to Gain More Business Through Your Use of Linkedin

Peter Schlecht The SaaS Co.

Bob Hayward Rikki Hunt Associates

Lee Ali Expo Stars Interactive Limited

Rhys Jenkins Creditsafe

Andy Gwynn 3 Degrees Social

Seven Steps, Seven Days to Doubling Your Phone Sales Results

Sales Meeting Digitalisation

Bridging the Sales and Marketing Gap

Your Buyer is Online: Savvy Sales for the Internet Age

Preventing Lost Sales – And How to Get All of Your Reps on Target

Trevor Geraghty Difference Corporation

Wieger Mensonides Closing Steps

Bruce Hayes CTO Marketing Ltd

Ian Guiver Axon Garside

Andrew Ashley OnTarget Systems Ltd

Get a Better Return on Investment From Your Marketing

Can’t Sell, Won’t Sell?

Blow Away Your Competition at the First Sales Meeting

Recent Advances in Technology Means the World of Recruitment is Constantly Evolving

Simplifying Complex Sales – Yes You Can

David Holland EXELA Limited

Frances Kelly Blueprint

Lyndon Nicholson Buffalo7

Jake Hughes LG Recruitment LTD

Stephen Price Launchpad CRM (S3P Software Ltd.)

Harnessing the Power of Sales TEAMS to Increase Sales Effectiveness

How to Create Awesome Results Instantly

Data Driven Sales Management

Michael Cochrane Focus Management Business Solutions

Maria Sundström Liid Oy

Elite Commando Survival

Candii

Jo Keeler Belbin

Chris Marr Content Marketing Academy Ltd (CMA Ltd)

BOOK YOUR PLACE ONLINE AT

SALESINNOVATIONEXPO.CO.UK

14.15 - 14.45 Sales Process - Putting the Sales Process at the Heart of Your Business

14.00 - 14.45 Identifying HOT Sales-Ready Leads With Lead Forensics

15.15 - 15.45 Sales Activities - Develop Diamond Standard Communications

15.00 - 15.45 Increase Traffic to Your Website Now!

16.15 - 16.45 Sales Management - Join the High Performing Management Club

16.00 - 16.45 Sales: Getting Past the Gatekeeper

27


Find the next gear for your marketing and win more business than ever before with the B2B Marketing Expo, the event designed for the country’s top marketing professionals to take leading edge marketing back to your business.

à SEMINARS Running side by side with SIE, the show provides a schedule of seminars delivered by the most influential and distinguished names to have worked in marketing, and your ticket enables you to gain free access to absolutely everything at the show. The heart of your business success lies in its marketing; and with your marketing umbrella covering a rich diversity of areas critical to the success of your business, the B2B Marketing Expo has been crafted to provide every last piece of advice and information you need to reach the optimum level of your marketing. Just like with everything at Sales Innovation, attendance is absolutely free of charge, but ensure you arrive to your chosen talk in plenty of time; spaces will fill up quickly so don’t miss out on what you need to see.

à MASTERCLASSES You’ll have a variety of masterclasses (although you’ll need to sign up for these at www.B2BMarketingExpo.co.uk) and 200 of the industry’s top suppliers speaking to you on the innovations, cutting edge concepts, and unprecedented marketing strategies.

à IDM TRAINING ACADEMY The IDM is a modern, forward-looking institute, alert to new and emerging applications of technology in marketing. It is dedicated to keeping the profession abreast and skilled in new techniques, new media and new practices. Over the last 25 years they’ve trained 70,000 professionals across 28 countries and have a rapidly growing alumni of IDM-accredited marketers.

THE TIMETABLES TURN THE PAGE FOR NG EXPO FOR B2B MARKETI

…THE B2B MARKETING EXPO HAS BEEN CRAFTED TO PROVIDE EVERY LAST PIECE OF ADVICE AND INFORMATION YOU NEED TO REACH THE OPTIMUM LEVEL OF YOUR MARKETING

29


DAY ONE B2B KEYNOTE THEATRE 1 Sponsored By

SEMINAR TIMETABLE | TUESDAY 28TH MARCH 10.15 - 10.45 Online Tools for Customer Social Media and Competitor Analysis Marialena Zinopoulou The Digital Marketing Association

SEMINAR THEATRE 2

SEMINAR THEATRE 3

PLEASE NOTE:

11.00 - 11.30

Top 10 Tips for B2B Marketing Automation Success

Taking Your Marketing Automation to the Next Level

Jason Miller Linkedln

Merinda Peppard Salesforce

Dave Chaffey Smart Insights Ltd

Are You Really Doing Digital Marketing?

10 Effective Strategies to Grow Your Business Through Marketing Automation

Advanced B2B Ecommerce & ERP/ CRM Integration

Luke Quilter Sleeping Giant Media

Philip Storey Enchant Agency

Simon Dodd Sutton Silver

The Content Revolution: Three Steps to Creating Your Content Strategy

How to Leverage Marketing Automation to Grow Recurring Revenue Fast

Romanoff Consulting

Jodie Williams & Jennifer Hughes The Marketing Pod

Rob Thomas SharpSpring

Can Companies Keep up With the Constant Evolution of Communications?

The 10 Things That World Class Companies Do to Deliver the Perfect Customer Experience

Building Emotional Connections With Corporate Decision Makers to Drive ROI

Paul Walsh Infinity

Greg Roche TLF Research

Kirsty Dawe Really B2B

How to Win Customers and Keep Them

Social Media Advocacy Programs – for Employees and Partners

Building a Successful Digital Strategy

Julie Clare Clear B2B

Olivier Choron purechannelapps

Jamie Bourn Purpose Media

The Importance of Creating an Accessibility Program for Your Website

How Marketers Can Ensure Transparent ROI Through Attribution and Data Visualisation

How to Solve your B2B Marketing Pains

Bryn Anderson Siteimprove

Robert Dagge Dynistics

20 Things to Stop, Start or Do Better With Your Email

Pro Working - the Future of Work

Mastering Face to Face Engagement at Trade Show Exhibitions

Skip Fidura dotmailer

David Collyer Fora

Lee Ali Expo Stars Interactive Limited

Seminars in this theatre will begin at 11.00

PLEASE NOTE: Seminars in this theatre will begin at 11.00

PLEASE NOTE: Seminars in this theatre will begin at 11.00

Sponsored By

SEMINAR THEATRE 5

PLEASE NOTE: Seminars in this theatre will begin at 11.00

Sponsored By

SEMINAR THEATRE 6

PLEASE NOTE: Seminars in this theatre will begin at 11.00

Sponsored By

SEMINAR THEATRE 7

PLEASE NOTE: Seminars in this theatre will begin at 11.00

Sponsored By

10.30 - 11.15

IDM ACADEMY Sponsored By

12.30 - 13.00

Your Content Marketing Strategy Needs a Reality Check

Sponsored By

SEMINAR THEATRE 4

11.45 - 12.15

Paul Gibson & Leanne Moir Demandbase

11.30 - 12.15

Will You Be Ready for the New Data Protection Regulation?

The Who? Why? and How? of Retaining Customers

Simon Blanchard

Martin Chillcott F IDM


Content and speakers are subject to change. The digital show guide and seminar timetable will be updated online prior to the show, so please check www.b2bmarketingexpo.co.uk for the latest information.

@B2BMarketingUK #B2BUK

13.15 - 13.45 The Future of B2B Marketing Will Build Itself

14.00 - 14.30

14.45 - 15.15

Whose Life Is It Anyway?

How to Target and Engage the C-Suite

15.30 - 16.00

16.15 - 16.45

Becoming a Connector: Why Business Networking is Wasting Your Time

The Future of B2B Content Marketing Kevin Gibbons, Sam Gallagher, David Goodall, Russ Lidstone Content Marketing Association

Jeremy Waite IBM

Sherilyn Shackell The Marketing Academy

Simon Hall NextGen Marketing Solutions

Chris Marr Content Marketing Academy Ltd (CMA Ltd)

Seven Attributes of a Great Value Proposition

Use B2B Research & Never Compete on Price Again

Maintaining Visibility in a Crowded Market

Happy Ever . . . Crafter | The Art & Craft of Storytelling in Video Marketing

Multi-Channel Marketing in the Digital World

Maulik Sailor Innovify UK Ltd

Matthew Harrison B2B International

Kate Duffield Pink Lizard Promotions

Dan Weaver Fudge Animation Studios

Michael Carlin Zymplify Limited

Maximise the Power of Your Brand

Employee Advocacy, Social Selling: Discover the Companies Leading the Way

The Data Powered Future – Exploring the Data Revolution!

Defining Digital Strategy

Bridging Marketing and Modern Technology

Geoff Hocking Breathe Creative

Marylin Montoya Sociabble

Ben Buckton Experian

Ana de Lemos Web Behaviour Specialist

Daniel Ran Avidmode

You’ve Been Doing Buyer’s Journeys All Wrong (Dammit)

Starting a B2B Social Media Software Business & Raising £680K of Investment

Marketing Automation Hacks: Build Brand, Drive Demand, Expand Customer Relationships

What If Your Lead Generation Was Predictable?

The Seven Reasons Why Most Promotional Products Fail Miserably and How to Fix That

Justin Hall Protocol Global Ltd

Alex Packham ContentCal.io

Katie Jameson Act-On Software

Richard Woods Yomp Marketing

Mo Yusuff Club Row Creations

How to Get the Best out of Your PPC Campaigns in a World of Micro Moments

How to Get More Customers Online With Video

How to Generate More Leads From Your B2B Database

Everyone’s a Consumer: B2B Marketing and Customer Reviews

No Nonsense Integrated Marketing for B2B Marketers and Brands

Thibaut Poudou Clickoo

Nathan Haines Element 26 Ltd

Simon Deakin Marketscan Ltd

James Perrin Feefo

René Power Chartered Institute of Marketing

Digital Influence: Four Steps Towards Getting It, Guiding It and Growing It

What is Influencer Marketing (and How to Rock at It)?

How to Generate More and Better Quality Website Leads

How Digital Marketing Really Works…

Personalisation: Are You Ready?

Heidi Myers Meltwater

Eliott Maidenberg JIN

Ian Guiver Axon Garside

Kobi Omenaka Kobestarr Digital

Mark Currass Green River Media

What’s the Winning Formula for Web Development?

Video Marketing: Disrupt, Entertain and Explain

Marketing Automation: Using a CustomerFirst Not Channel-First Approach

Why Now is the Perfect Time to Embrace E-Commerce

Stuart Alldis Creative Digital Agency

Jamien Middleton The Animation Guys

Kath Pay Holistic Email Marketing

Nicholas Orosz EverydayChampion.com

14.30 - 15.15

15.30 - 16.15

Wing Lee Creative Ltd

16.30 - 17.15

How to Devise a Winning Acquisition Plan

B2B Digital Optimisation Opportunities Not to Be Missed in 2017

Understanding Programmatic

David Hearn F IDM

Matt Banks

Andy Letting M IDM

31


DAY TWO B2B KEYNOTE THEATRE 1 Sponsored By

SEMINAR THEATRE 2

SEMINAR THEATRE 3 Sponsored By

SEMINAR THEATRE 4 Sponsored By

SEMINAR THEATRE 5 Sponsored By

SEMINAR THEATRE 6 Sponsored By

SEMINAR TIMETABLE | WEDNESDAY 29TH MARCH 11.00 - 11.30

Sponsored By

Sponsored By

13.15 - 13.45

Digital Best Practises for B2B Marketers

How Does Thought Leadership Drive Profitable Business Relationships?

The Evolution of Marketing

Nicky Kriel Nicky Kriel Social Media

Raja Saggi Google

Nick Watt Digital Doughnut

Karl Walsh HubSpot

How to Create a Winning Video Marketing Strategy

B2B Live Chat – Five Essential Steps for Success

Why You Need to Breed Creativity or Die Trying

Happy Ever... Crafter: the Art & Craft of Storytelling in Video Marketing

Jon Mowat Hurricane

Jill Stephens Click4Assistance

Dean Lynn Datify

Dan Weaver Fudge Animation Studios

Strategic Digital Marketing for B2B Businesses: SEO & PPC

Developing a B2B Brand That Differentiates You From the Pack

Virtual Reality: an Adventure in Wonderland

Let’s Chat, Bot

Laura Hampton & Aaron Dicks Impression

Jenny Hughes & Jodie Williams The Marketing Pod

Michael Ford Explore360 VR

Chris Pitt Vertical Leap (VL Digital Ltd)

The 10 Things That World Class Companies Do to Deliver the Perfect Customer Experience

Keeping Print Relevant

Google Analytics: What’s Really Happening to Your Website

You Spend How Much? Making Digital Business Intelligence Work for Your Customer Acquisition Cost

Greg Roche TLF Research

Matt Emmott ProCo

Jason Sammon FL1 Digital

Luke Goodwin Sonician

Can Companies Keep up With the Constant Evolution of Communications?

Building Brand Loyalty – How B2B Can Learn From B2C

The Rise of Mobile Marketing & the Resulting Impact on Your Business

Are Your Presentations Missing the Point and Losing You Business?

Paul Walsh Infinity Tracking Ltd

Mark Maclure Stream Comms

Sheila Mitham InTrigger

Damjan Haylor POPcomms

How ByPath Generates Relevant Call-To-Action Leads and Intelligence From Big Data

Using Comedy to Get Closer to Customers

Next Generation Social Media: Unleashing the Power of Your Employees

What’s the Winning Formula for Web Development?

Graham Campbell Moose Media Management Ltd

Stuart Alldis Creative Digital Agency

B2B Websites – the Good, the Bad, the Ugly

Putting Earned Media in Its Rightful Place - How Technology Will Power the Future of PR and Comms for Marketers

Light the Touch Paper and Stand Back

Peter Collins WebUsability

Jeremy Thompson Cision

Stephen Clark Digital Web World Ltd.

Jim Shields Twist and Shout Communications

10.30 - 11.15

IDM ACADEMY

12.30 - 13.00

How to Use Twitter for Social Selling

Stuart Pocock Kompass UK Limited

SEMINAR THEATRE 7

11.45 - 12.15

11.30 - 12.15

Can Content Marketing Live up to the Hype?

Using Google Analytics to Improve Performance of SEO & PPC

Mike O’Brien F IDM

Mike Rogers F IDM


Content and speakers are subject to change. The digital show guide and seminar timetable will be updated online prior to the show, so please check www.b2bmarketingexpo.co.uk for the latest information.

@B2BMarketingUK #B2BUK

14.00 - 14.30

14.45 - 15.15

15.30 - 16.00

16.15 - 16.45

Engaging the Global Affluent Tribe Through Luxury Brand Partnerships

Beyond the Click: Executing and Measuring Successful ABM Campaigns

What Does the Future Hold? Find out the Top Predictions for Marketing Automation From B2B Leaders

The Most Insane Piece Of Direct Marketing Ever

Tamara Gillan & Andrea Newman Cherry London & HSBC

Paul Briggs Madison Logic

Shane Redding Hon F IDM IDM

Simon Baker TCO

12 Visual Communication Trends for Building Your Brand in the Digital Era

Surviving the Content Explosion in B2B Marketing

How to Supercharge Your Inbound Marketing Success With Video

Can You Spell GDPR? Why It Matters in Marketing

Claire Sullivan-Barasch Depositphotos

Ross Howard Inbox Insight

Lewis Webster Little Orchard

Tim Musson Computer Law Training

How to Optimise Your Brand Through AI-Powered Social Listening

Driving Amazing ROI From Technical SEO!

Marketing Your Business on the Internet

Christophe Folschette Talkwalker

Jon Myers DeepCrawl

Nicholas Orosz EverydayChampion.com

ON24

Most B2B Brands Are Not Fit for Purpose. Find out If Yours Is One of Them

Cementing the Relationship Between Your CRM and Data

Sneak Peak – Soto : Leveraging Artificial Intelligence in B2B Marketing

Collaborating With Sales to Develop a Richer Selling Experience

Robert Pepper Pslondon ltd

Richard West Red Flag Alert

Justin Hall Protocol Global Ltd

Owen Ashby Klarifi Ltd

How Artificial Intelligence is Revolutionising B2B Marketing

Integrating Marketing & Sales Around the Customer

How Did These Three Companies Achieve Global Dominance in International Markets?

Glen Westlake BrightTarget Ltd

Mark Taylor Blackdot

Paul Mangell Alpha

Activating and Aligning Content to Revenue

Conversions for Business: the CRO and Personalisation Landscape for B2B

Your Personal Brand: Is It Really You?

Stefan Bartsch Showpad

Joe Doveton Fresh Egg Ltd

Diane Ellis Clockwise Marketing Ltd

Rocktime Ltd

What’s Next for PPC?

Look Before You Leap: Account Based Marketing Best Practices

Big Brother Is Watching You: Tracking Your Website Visitors

21 Great Ideas to Rev up Your Next Marketing Campaign

Alona Kemmett Aquamarine Media

Ryan Vong Digital Pi

Alice Turton DS Creative

Gordon Glenister The bpma

14.30 - 15.15

Media Five

15.30 - 16.15

Agile Marketing: The What, Why and Who?

The 7 Key Principles of B2B Copywriting

Shane Redding Hon F IDM

Tim Tucker

33


DAY ONE B2B DIGITAL MARKETING MASTERCLASS Sponsored By

NINJA TRAFFIC AND CONVERSION MASTERCLASS Sponsored By

PRACTICAL DIGITAL MARKETING MASTERCLASS

MASTERCLASS TIMETABLE | TUESDAY 28TH MARCH 11.00 - 11.45

12.00 - 12.45

13.00 - 13.45

Align Your Content Strategy With Your Customer Personas and Your Sales Pipeline

How Search Marketing Has Evolved and How Your Strategy Needs to Adapt

How to Create Content for B2B Marketing That Actually Works

Five ways to Increase the Leads and Sales Your Website Generates Without Spending a Penny on Advertising

How to Increase Revenue by 850%, Traffic by 6,500%, and Dominate Your Market Using Ninja SEO

How to Spy on Your Competitors’ Digital Marketing and Identify How Well It’s Working

User Research and Brand Within Search Marketing

Digital Marketing at Speed

B2B Paid Search Marketing Case Study

Twenty Questions: Am I ready for Inbound Marketing?

A 12 Step Guide - How to Successfully Launch and Deploy an Inbound Marketing Programme

Goldilocks and the Marketing Automation Platforms: HubSpot, Marketo or Pardot; What Should I Choose?

Sponsored By

THE B2B INBOUND MARKETING MASTERCLASS Sponsored By

DAY TWO B2B DIGITAL MARKETING MASTERCLASS Sponsored By

NINJA TRAFFIC AND CONVERSION MASTERCLASS Sponsored By

PRACTICAL DIGITAL MARKETING MASTERCLASS

MASTERCLASS TIMETABLE | WEDNESDAY 29TH MARCH 11.00 - 11.45

12.00 - 12.45

13.00 - 13.45

How to Align Your Content Strategy With Your Customer Personas and Your Sales Pipeline

How Search Marketing Has Evolved and How Your Strategy Needs to Adapt

How to Create Content for B2B Marketing That Actually Works

Five ways to Increase the Leads and Sales Your Website Generates Without Spending a Penny on Advertising

How to Increase Revenue by 850%, Traffic by 6,500%, and Dominate Your Market Using Ninja SEO

How to Spy on Your Competitors’ Digital Marketing and Identify How Well It’s Working

Are You Really Doing Digital Marketing?

Social and SEO: The Best Friends of the Digital World

Leveraging Content Across Digital Channels

Twenty Questions: Am I ready for Inbound Marketing?

A 12 Step Guide - How to Successfully Launch and Deploy an Inbound Marketing Programme

Goldilocks and the Marketing Automation Platforms: HubSpot, Marketo or Pardot; What Should I Choose?

Sponsored By

THE B2B INBOUND MARKETING MASTERCLASS Sponsored By


BOOK YOUR PLACE ONLINE AT

@B2BMarketingUK #B2BUK

14.00 - 14.45

B2BMARKETINGEXPO.CO.UK

15.00 - 15.45

16.00 - 16.45

17.00 - 17.45

How to Align Your Content Strategy With Your Customer Personas and Your Sales Pipeline

How Search Marketing Has Evolved and How Your Strategy Needs to Adapt

How to Create Content for B2B Marketing That Actually Works

How to Get Your Business Featured in National and International Publications

Digital Marketing Clinic. Need to Improve the Sales and Leads Your Website is Generating for You?

How to Increase Revenue by 850%, Traffic by 6,500%, and Dominate Your Market Using Ninja SEO

Five ways to Increase the Leads and Sales Your Website Generates Without Spending a Penny on Advertising

Organisational Cultures Towards Doing Digital

Leveraging Content Across Digital Channels

Social and SEO: The Best Friends of the Digital World

Are You Really Doing Digital Marketing?

Twenty Questions: Am I Ready for Inbound Marketing?

A 12 Step Guide - How to Successfully Launch and Deploy an Inbound Marketing Programme

Goldilocks and the Marketing Automation Platforms: HubSpot, Marketo or Pardot; What Should I Choose?

HubSpot Onboarding – A Very Practical Session to Show How And What You Need to Do to Deploy the Hubspot Software Into Your Business

BOOK YOUR PLACE ONLINE AT

@B2BMarketingUK #B2BUK

14.00 - 14.45

B2BMARKETINGEXPO.CO.UK

15.00 - 15.45

16.00 - 16.45

How to Align Your Content Strategy With Your Customer Personas and Your Sales Pipeline

How Search Marketing Has Evolved and How Your Strategy Needs to Adapt

How to Create Content for B2B Marketing That Actually Works

How to Get Your Business Featured in National and International Publications

Digital Marketing Clinic. Need to Improve the Sales and Leads Your Website is Generating for You?

How to Increase Revenue by 850%, Traffic by 6,500%, and Dominate Your Market Using Ninja SEO

Digital Marketing at Speed

B2B Paid Search Case Study

User Research and Brand Within Search Marketing

Twenty Questions: Am I Ready for Inbound Marketing?

A 12 Step Guide - How to Successfully Launch and Deploy an Inbound Marketing Programme

Goldilocks and the Marketing Automation Platforms: HubSpot, Marketo or Pardot; What Should I Choose?

35


SALES INNOVATION E X P O 2 0 1 7

OUR PARTNERS We would like to thank our partners, sponsors, supporters and all those that have helped make the Sales Innovation Expo a hugely successful exhibition.

®

EXHIBITOR LISTINGS SALES INNOVATION E X P O 2 0 1 7

1 Stop Data Ltd Stand Number B744 1 Stop Data provides lead generation, data, digital and telemarketing services worldwide. www.1stopdata.com 02087869111 247Email Stand Number B444 An Enterprise class email marketing platform, providing industry leading delivery rates. Simple and easy to use, with nothing to download or install. You can benefit from our extensive email personalisation, email automation, exporting and reporting capabilities and our comprehensive JSON API. www.247emaildata.com 0800 043 2460 3degrees Social Stand Number S694 Doing away with the need for cold calling, bypassing “The GateKeeper” and leveraging your time to find and connect with your ideal client anywhere in the world using the world’s most powerful business platform - LinkedIn!! www.franchise. 3degreessocial.co.uk 0845 004 1822 3EN Stand Number S274 Providing quality services & solutions that go beyond expectation. 3EN is a cloud business consultancy, focused on enhancing every touch point of the organisations we work with. www.en.cloud/ 0289 042 7291 Access UK Stand Number S381 Access aCloud is a set of cloud applications that work individually, or together as a complete business suite. Whatever your industry, aCloud drives agility into specific departments, helping Finance, HR, Sales and Marketing work smarter and faster. www.theaccessgroup.com/ solutions/business-suite/ 0845 075 6000

36

Acorn Press Stand Number B828 We’ve been creating beautifully printed items for businesses across the UK since 1979. Litho Print & Digital Print & Large Format. Our comprehensive in-house capabilities allow us to quickly and carefully manage the production of your printed literature. www.acornpress.co.uk 01793 608900 Act-On Software Stand Number B724 Act-On is a marketing automation platform that delivers innovation to empower marketers to do the best work of their careers. Act-On is the only integrated workspace to address the needs of the customer experience, from awareness and acquisition, through retention and loyalty. www.act-on.co.uk 0118 948 5610 Akkroo Stand Number B413 Akkroo is a powerful, integrated solution that transforms the way leads are captured and processed at events. Put an end to paper lead forms, stacks of business cards & antiquated badge scanners. Empower your teams to capture, qualify & take action with leads straight from the event floor. www.akkroo.com/b2b-events 02030567720 allpack Packaging Stand Number B827 allpack Packaging is a European single source provider of dispatch packaging solutions.It`s not all brown cardboard boxes and tapes! In addition to this we provide unique packaging solutions and printed bespoke packaging which is perfect for getting your businesses brand out there! www.allpackpackaging.co.uk 01922 472 400


Allwag Promotions Stand Number B411 Award winning supplier of ethically sourced printed promotional merchandise branded business gifts and corporate clothing. Our Account Management team specialise in providing creative merchandise solutions for Exhibitions, conferences and venues. Fast turnaround and great quality products! www.allwag.co.uk 01245 382600 Alpha CRC Stand Number B910 Alpha CRC operates, as a Business Service Provider to the world`s largest companies. In particular, through our provision of world class Globalisation and Localisation, together with Translation, we have enabled hundreds of British companies to access, and be profitable in global markets. www.thisisalpha.com 01223 431000 App Design Co Stand Number S766 ADC specialize in designing brand loyalty apps for small businesses. ADC serves thousands of major brands worldwide using our proprietary #tagboard platform as a gateway to broadcast live social media feed at events & live broadcasts and also as embeds for websites & apps www.theappdesignco.com 07412 633496 Aquamarine Media Stand Number B115 Aquamarine Media are a specialist search and social agency. They offer paid search marketing (PPC), social media management and copywriting services to clients all over the country. The agency has been involved with PPC since it first arrived in the UK and has over 13 years` industry experience. www.aquamarine-media. co.uk 0333 335 0425 Autom8 Connect Stand Number TBC The SaaS contact centre platform that enables you to connect to more customers than ever before. Clean user dashboards, powerful reporting, awardwinning support and an open API help your team to get the best possible results - with zero licence fees. Visit the stand for a free demo and trial! 0203 883 9623

Avidmode Stand Number B542 We offer clients an end-toend managed solution on the technical side; from website to web server. Our work comes with an extended support guarantee: What we build, we will maintain. Small or crucial work is free for as long as you use our product. www.avidmode.com 01628 638 697 Axon Garside Stand Number S350 We drive a predictable source of high-quality sales opportunities by using your website & unmatched knowledge of the market. 90% of B2B buyers say they`ll find you when they`re ready to buy. We don’t only help you get found online - we convert & nurture prospects until they are sales-ready. 01617 110 110 B2B International Stand Number B440 We are an international research firm, specialising in b2b markets. Clients value our depth of knowledge and decades of experience in making sense of complex, often technical industry verticals. We support this `b2b focus` with global in-house fieldwork, technology and consultancy resources. www.b2binternational.com 0161 440 6000 BasilGlobal Stand Number B598 Basil is a comprehensive marketing communication agency, working for clients in the UK, USA, Europe and Asia. We help brands get more agile. We believe in being timely and costeffective. And more importantly our communication solutions are omni-channel. We have created our own DAM - Br@ndcentre www.basilglobal.com 020 3137 8098 BBX UK Stand Number S296 Are you interested in more customers, improved cash flow and enhanced profits? BBX represent a diverse group of businesses who trade with each other on a preferred supplier basis using a complementary currency. Visit our stand or visit our website for immediate customers. www.bbxuk.com 0334 002 014

Belbin Stand Number S778 We believe that simply putting together a number of people and expecting them to work as a team is not enough. By using Belbin, the gold-standard team language, we have enabled individuals, managers and organisations to build effective teams by harnessing and understanding individual strengths. www.belbin.com 01223 264975

Brandz Ltd Stand Number B544 Brandz are leading suppliers of branded promotional merchandise. Offering more than just a sourcing service, Brandz has a team of consultants who can help at every stage of your campaign, from initial ideas right through to campaign execution. Whether it be giveaways, gifts or corporate collateral www.brandzltd.com 0870 890 2847

Bishops Printers Stand Number B412 Everything you need to produce a successful direct marketing campaign, all under one roof. From single copies to tens of thousands, fabulous designs, vibrant print and stunning print finishes, to money-saving direct mail solutions, we make it easy to achieve more with your print. www.bishops.co.uk 023 9233 4900

Breathe Creative Stand Number B526 Breathe creates and transforms brands. Brand Design to make you stand out and connect emotionally with your customers. Web Design that perfectly reflects your brand and clearly communicates your point of difference. Inspiring business driven Brand Communicatications across all media www.breathe4u.com 01491 699 845

Blackdot Stand Number B116 Blackdot provides evidencebased marketing and sales solutions that transform businesses and quantifiably accelerate growth. We help enterprise-level clients across a range of industries and global locations, to effectively drive change across strategy, people, process and technology. www.theblackdot.com.au 07802 342701 Blow Media Stand Number B632 www.blowmedia.co.uk 01628 509 630 Blueprint Stand Number S764 We love helping companies to grow and fulfil their potential. Blueprint is a business development agency for the creative and tech sectors. As a business development partner, we provide training, consultancy and the resources you need to be more successful in sales. Come and see us on stand S764 www.blueprint-nbs.com 0203 006 9500 Brand Recruitment Stand Number B1022 Established experts in marketing recruitment in the Central and Eastern Regions, Brand Recruitment have connected businesses with the best marketing talent for over ten years, Working on marketing, brand, category, digital, social, PR, comms and product roles, Brand should be your agency of choice. www.brandrecruitment.co.uk 01223 242423

BrightTarget Stand Number B914 Our industry-leading SaaS predictive B2B marketing analytics platform, BrightTarget, empowers you to give your customers what they want, before they or even you know they want it - accelerating the process of winning valuable new customers, reducing churn and growing the value of customers. www.brighttarget.com 0121 663 1990 British Promotional Merchandise Association Stand Number B420 The BPMA is the leading trade body representing the promotional gift industry. If you are looking for ideas for your next marketing campaign, come and see director general. www.bpma.co.uk 0203 875 7942 Buffalo7 Stand Number B952 Buffalo7 is the UK’s leading PowerPoint presentation design agency. We create bespoke presentations that fit around you, your brand and your audience. No ‘off-the-shelf’ solutions here! Come and see how we can build something tailored perfectly to your business at stand B952. www.buffalo7.co.uk 0161 731 0169 Business Marketing Club Stand Number B416 www.businessmarketingclub. org.uk

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Buzzbox Telecom Stand Number S384 Buzzbox is a fully featured phone system (PBX) for business and enterprise users. Developed with ease of use in mind, Buzzbox replaces your existing phone system and allows you to do much more. Record calls and gain insights into your staff behaviour with in-depth call statistics. www.buzzbox.cc 0330 122 2230 Cambashi Ltd Stand Number S181 Companies are always looking for ways to increase sales productivity, but providing the industry knowledge that helps sales teams to understand client business problems is often overlooked. Cambashi addresses this issue with unique solutions for companies selling into manufacturing sectors. www.cambashi.com 01223 460439 CANDDi Stand Number S382 CANDDi is the UK’s leading Prospect Analytics Platform. We help sales teams to close move business by identifying and understanding their website visitor’s. Typically clients reports 2-3x more qualified sales leads within the first 3-6 months. www.canddi.com 0161 414 1080 ChatMarshal Stand Number S475 ChatMarshal provides a hybrid solution for live chat in the form of a Chatbot and human solution. Chatmarshalis able to assist your visitors navigate your website or just simply capture leads. www.chatmarshal.com 010 593 0180 Chat Ninjas Stand Number B829 Real-time web chat. Instant messaging to take care of all your visitors` needs, powered by skilled ninjas from our Leicester academy, 9am-8pm, Monday to Friday. Turn visitors into potential customers without stretching business capacity. www.chat-ninjas.co.uk 0116 207 8946 Cherry London Stand Number B820 Cherry London is one of Europe`s fastest growing marketing agencies specialising in strategic brand partnerships. We are an independent agency reinventing marketing in the 21st century, helping brand marketers change their business and brand fortunes through strategic alliances. www.cherrylondon.com 020731115000

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CISION Stand Number B212 Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact. www.cision.co.uk 020 7074 2560 Clear B2B Stand Number B800 A leading B2B Marketing Communications Agency specialising in Customer Acquisition and Retention. Clear B2B has UK and international industry-specific experience and a particular expertise in working with companies that sell or fulfil through third parties. www.clearb2b.com 01285 626000

Closing Tools Stand Number S484 CLOSING STEPS: - is a revolutionary and ultra powerful Closing Sales software - coupled with the 1st userfriendly interface for CRM... which automatically fills in the CRM Results: - More professional and pleasant appointments - Close more - Negotiate better - CRM data entry rate100% www.closingsteps.com/en 00 33 6 09 60 37 66 Club Row Creations Stand Number B732 Helping You Keep Your Name in Front of the People You Want to do Business With www.clubrowcreations.co.uk 020 3221 1990

Click4Assistance Ltd Stand Number B936 Established in the UK at the inception of the live chat concept, Click4Assistance was one of the first, ground-breaking providers to introduce live chat software. For more than 12 years we have been successfully providing a complete live chat software solution for SME and corporate organisations. www.click4assistance.co.uk 0845 123 5871

Computer Law Training Stand Number B1060 Data protection & information security. Keep your direct marketing compliant with UK laws and upcoming EU legislation which will introduce massive potential fines. Apart from general DP compliance you will need to obtain and record consent correctly. We offer training (including online) & support www.computerlaw.org.uk 077309 37357

Clickoo Stand Number B456 Clickoo was set up 7 years ago as a specialist PPC agency. We are an award winning and google certified search marketing agency based in Manchester. We manage a variety of local, national and multinational clients with foreign language campaigns across Europe all under one roof with native speakers. www.clickoo.co.uk 0161 414 1000

Companeo Stand Number B712 Companeo is a specialised Sales Lead Generation Company - we believe in a direct approach, engaging with customers and prospects on a one-to-one level. Companeo has been generating qualified leads since 2000 and has successfully helped thousands of SMEs to grow their business across UK and Europe. www.companeogroupe.com 0808 168 8945

Clockwise Complete Marketing Stand Number B112 Clockwise is a specialist B2B Marketing Agency offering strategic and creative marketing services for integrated campaign management. We can take your marketing full circle, from consumer insights, through marketing strategy and planning, creative campaign management, to analytics and evaluation. www.clockwise.co.uk 01737 221 221

Concept Incentives Limited Stand Number S476 Corporate Merchandise specialist supplying printed promotional products. For 25 years Concept Incentives has provided high quality promotional merchandise and branded products: desk accessories, usbs, bags, pens, mugs, confectionery, umbrellas, golf & sports related products, clothing & textiles. www.concept-incentives. co.uk 01625 430077

Content Marketing Academy Stand Number B934 The UK`s leading Content Marketing Membership Community. At CMA we focus specifically on teaching the principles of content marketing to change the way businesses communicate forever. We believe that the best way for organisations to succeed with marketing is to embed it into their culture. www.cmauk.co.uk 01592 321122 ContentCal Stand Number B842 ContentCal is a familiar and intuitive way to manage social media. Helping businesses save time, plan more effectively and create better quality content. Come chat to us at stand B842 to learn how ContentCal can help you get the most out of your social media marketing www.contentcal.io Corpdata Stand Number B754 B2B list provider - data advice, data solutions. Corpdata business lists give the best opportunity to connect you to the people most likely to buy; because our lists are accurate, up to date and detailed so you`ll get more of the right people. www.corpdata.co.uk 01626 777400 Coservit Stand Number S770 LeadSeed is a sales & marketing platform, which delivers better qualified B2B opportunities and strengthens customer relationships. This innovative solution adds value at all stages of the sales cycle from identifying new prospects through to account development activities. www.coservit.com 01925 394130 Creative Digital Agency Stand Number B354 At Creative Digital Agency, we work hard at really understanding what you need for your business. Once we are clear on your objectives, our team will help you to explore the digital marketing solutions that will deliver you results. www.creativedigitalagency. co.uk 0203 780 0808 Creditsafe Stand Number S354 Creditsafe the Global Business Intelligence Experts offer company credit information on over 240 million companies worldwide. With our extensive database and executive product suite, we offer over 200,000 subscription users worldwide allround business solutions to avoid bad debt and insolvency. www2.creditsafeuk.com 029290 886500


CTO Marketing Stand Number S264 www.ctomarketing.com 01291 627516 Cygneto Apps Stand Number S276 Cygneto Apps provide tailored ordering applications for manufacturers, distributors, wholesalers, retailers & field sales teams. It is a suite of Application solutions which enables business with end to end ordering facilities covering Field Sales Management, Mobile - Print Commerce and Web Ordering www.cygneto-apps.com 00917 9671 24000 Datify Stand Number B240 We are a digital marketing agency with both the technical and creative skills needed to support your business and generate leads from digital channels. www.datify.co.uk 0173 366 7110 DeepCrawl Stand Number B630 DeepCrawl provides its clients with a complete overview of their websites` technical health. Empowering their SEO, content and search marketing teams with the actionable data needed to drive visits, regular crawling: Disney, Ebay & Linkedin as well as 54% of the Fortune 500 retail companies. www.deepcrawl.com 0207 822 8670 Demandbase Stand Number B515 Demandbase is the leader in Account-Based Marketing (ABM) providing the only end-toend ABM platform - account identification, account-based advertising, B2B website personalisation, account-based marketing automation, accountbased sales development and integrations into CRM. www.demandbase.com 0415 683 2660 Depositphotos Stand Number B511 Depositphotos is your one-stop royalty-free solution bringing the right creative content for you selected from 55+ millions of high-quality photographs, vector images, videos and editorial files. We serve customers from over 192 countries, giving them support in 20 languages www.depositphotos.com 0195 4990 0075 Difference Corporation Stand Number S352 We are experts in contact centre technology and performance. We are the UK`s leading business source for cloud contact centre technology, training and consulting. www.differencecorp.com 0344 493 1100

Digital Marketing Implementation Services Stand Number B310 Experienced UK-based provider of top quality Digital Marketing Services for both SME`s and large organisations. Proven, successful and no-nonsense approach to digital marketing. www. emarketing-strategy. co.uk 01296 326646 Digital Pi Stand Number B356 Digital Pi is a digital marketing agency composed of technology experts focused on helping companies get rapid, meaningful value from marketing automation and related digital marketing technologies. www.digitalpi.com +1 408-805-3044 Digital Web World Ltd. Stand Number B332 Digital Web World Ltd - We Are Smarter Digital Marketing Award Winning SEO Apps and Web Design Social Media Content Specialists.We have been helping brands gain valuable insight about their competition online, deploying award winning SEO, Websites & Apps helping businesses get noticed. www.dwworld.co.uk 01273 855995 DigiTechMark Ltd Stand Number B824 Animation Production House. We create videos in 3d, 2d,motion graphics and whiteboard for TVC’s and use on Social Media channels too. DTM also provides Mascot designing to help increase brand awareness and give you a brand ambassador. All of our work is done in our in-house studio. www.digitechmark.co.uk 0754 4431 094 DIRECT SOLUTIONS Stand Number B346 Direct Solutions our expertise is Direct Marketing, Print and Design - giving you the proven tools and flexible solutions you need to make your marketing strategy pay dividends. We take the time to listen to your needs, and work within your budget to identify and implement the right solutions. www.directsolutionsuk.com 01255 221322 dotmailer Stand Number B140 Smarter. Faster. Better. The email marketing automation platform that empowers online marketers and merchants. www.dotmailer.com 0845 3379170

DS Creative Stand Number B210 DS Creative have been helping businesses to attract more customers for over 14 years. Specialising in Website Development, Graphic Design and Printing, they offer a wide variety of services to help companies promote themselves. www.dscreative.co.uk 0114 266 9000 Dynistics Stand Number B756 Dynistics produces graphical dashboard reporting tools that allow organisations to monitor, analyse and improve operational performance. Our innovative predictive reporting software, Active Dashboards, transforms your business intelligence into stunning graphical charts. www.dynistics.com 0800 612 0892 Eat My Logo Stand Number B830 Eat My Logo manufacture fantastic high quality logo branded, cakes, cupcakes, biscuits and flapjacks. We specialise in UK wide multi-site delivery projects. With fantastic client feedback Eat My Logo should be your supplier of choice for edible branded cakes, cupcakes, biscuits, flapjacks www.eatmylogo.co.uk 0177 24 72580 Edge NLP Limited Stand Number S388 Edge NLP is in the `changing your world` business. We help people take charge of their thoughts, emotions & step into their super powers in all areas of their lives. Our courses are held at stunning venues in Buckinghamshire & we`re noted for our fun, inspiring, upbeat & game changing approach. www.edgenlp.co.uk 020 3145 0698 edrone Stand Number B315 edrone eCRM - first CRM for eCommerce. We help to increase sales with ready-to-go marketing engagements armed with AI. Our unique selling is the Plug’n’Play Customer intelligence & marketing automation suite. Our goal is to deliver mechanisms used by eCommerce giants to the companies of any size! www.edrone.me +48 510 043 827

Elation Experts Stand Number S780 Elation Experts is the creation of growth specialist Karen DunneSquire & is aimed at giving SMEs access to the same sales practices & advantages enjoyed by larger corporate businesses. Elation has helped numerous companies achieve ambitious growth targets using Karen`s unique Three Pillars method. www.elation-experts.co.uk 0117 965 2189 Element 26 Stand Number B611 Element 26 is a highly versatile, fully integrated video agency. We help your businesses to succeed online by harnessing the power of video and aligning it with your sales funnel. If you want to grow your business in 2017 you can’t ignore video. #videomovesbusiness www.elementtwentysix.com 0207 628 7857 Elite Commando Survival Stand Number S570 At ECS we believe that true adventure can bring the best out of your team. Taking everybody out of their comfort zone really brings out the true character of the individual, and it is only once you have seen these traits that you can truly judge a person. www.elitecommandosurvival. com 078 5253 2122 Emergenetics UK Stand Number S690 Emergenetics uses the latest brain and behavioural science to create higher sales performance. Utilising robust scientific research, it provides training and immediate powerful personal insights to help sales teams perform to their very best. www.emergenetics.co.uk 01223 424541 Enchant Agency Stand Number B825 Enchant are a customer lifecycle marketing agency based in London. We enable B2B companies of all sizes, to create and implement marketing strategies that drive a high return on investment. Book a free consult with us at www. thisisenchant.com/contact www.thisisenchant.com 0207 164 6984 Enigen UK Stand Number S584 Enigen are a Digital Oracle CX Consulting Partner. We help our customers define, plan and implement their Customer Experience Strategy. This is underpinned by the deployment of best-of-breed Oracle CX technology in the Cloud. www.enigen.co.uk 0203 3280 710

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Everyday Champion Stand Number B622 Everyday Champion is a London based SEO, digital marketing and e-commerce agency. We help businesses grow their revenues by making you visible in Google, YouTube & Amazon. We help you be compelling & authentic so that your potential customers can connect with you, & optimise your conversion process. www.everydaychampion.com 020 7846 0067 EXELA Stand Number S684 EXELA is transforming the way small businesses use technology to grow. Expert trainers, coaches and implementors of Infusionsoft. EXELA is the largest and most experienced Infusionsoft reseller in EMEA. For a FREE Guide on how to use technology to grow text GUIDE to 88444. www.exela.co.uk 01242 375000 Experian Stand Number B446 Experian B2B Prospector helps you find new customers fast, with up-to-date email, phone and postal data lists. Knowing that your data is segmented and targeted to your most profitable business prospects means you can lower your marketing costs and conduct your sales campaigns with confidence. www.experian.co.uk 0870 0121111 Explore360 VR Stand Number B822 Explore360 are an award winning team of storytellers from the world of TV and film, delivering VR experiences for brands and venues. Cutting-edge tech combines with a decade of experience in digital promos for a wealth of clients including Sony Pictures, Jaguar, Oxfam and The Ministry of Justice. www.explore360.space 020 3289 6360 Expo Stars Interactive Ltd Stand Number B350 Expo Stars is a global tradeshow performance agency, that works with Exhibitors to optimize their trade show visitor engagement and improve their return on investment, through the provision of strategy, training, and pro-active promotion staffing. www.expostars.com 0161 834 9478

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Exposure Ninja Stand Number B722 Digital marketing agency specialising in ROI-focussed B2B SEO, website design, Digital PR and PPC. Led by the UK’s bestselling Digital Marketing author, Tim Cameron-Kitchen, Exposure Ninja is one of the UK’s best-reviewed agencies. www.exposureninja.com 0115 896 2348 Feefo Stand Number B711 Feefo puts the power of genuine feedback firmly in your hands. With an award winning closedloop platform, only verified customers have the opportunity to rate and review your service and products: Feedback you can trust and use to enhance your online visibility and provide valuable business insight www.feefo.com 0203 36 24209 FieldSmartr Limited Stand Number S588 FieldSmartr is an easy to use App for iPhone, iPad and Android for field sales teams to record what they do without getting in the way of them selling. FieldSmartr removes the CRM headache and allows a field sales team to be more productive and more effective. www.fieldsmartr.com First Exhibition Services Ltd Stand Number B216 First Exhibition Services Ltd is a fully in house, International exhibition and event production company. We specialise in the design, manufacture, installation, and crucially, project management of bespoke exhibition stands. Visit us over by the Google Garage, advice is free and we love to talk www.firstexhibitionservices. com 023 92486565 FIVE CRM Stand Number B250 FIVE CRM provide fully customizable sales & marketing solutions. FIVE CRM provides market-leading software solutions dedicated to helping customers thrive and grow. At FIVE CRM, making things simpler is our passion. We believe software should be simple, hassle-free and easy to use. www.fivecrm.com 0203 598 9106 FL1 Digital Stand Number B930 FL1 Digital is a St Albans based Web Design, Digital Marketing and Training company established in 2004. www.fl1digital.com 01727 739812

FlexeStand Stand Number S760 Need to source a new display? Check out the multi awardwinning FlexeStand - the ultimate portable display. So easy-to-use, it bends, flexes, extends or reduces to always fit your space. With integrated screens running off USB sticks, play your presentations whilst still keeping life simple. WOW! www.flexestand.co.uk 01732 864194 FLOQO Stand Number S272 FLOQO can make your business processes simpler, winning you business faster. Our intuitive sales management portal will nurture your leads from opportunity stage through to service delivery. So don’t waste more of your time... join us on stand S272 for a live demo of this revolutionary sales tool! www.floqo.co 01179 927 630 Flowbird Ltd Stand Number B410 We are a CRM & marketing automation agency. We help our clients automate their sales and marketing processes so that they can acquire, engage and retain customers. We help companies in the selection and usage of CRM software. We are active resellers of ActiveCampaign and SharpSpring. www.flowbird.co.uk 01233 280557 Focus Management Business Solutions Stand Number S474 Focus gives you the necessary tools and help required to build and fix your business, creating perfect results for all. ‘Our Success is seeing you Succeed’ We have developed a range of modern and effective strategies to ensure you generate more leads, more sales and more profit! See us today! www. focusbusinessonlineacademy. co.uk 07859007944 FORA Space Stand Number S266 The design needs of the workspace have changed dramatically in the past few years and with the advent of Fora, the evolution continues. Fora aims to set the standard for a new way of working. This isn’t co-working; this isn’t serviced offices. This is ‘pro-working’ and it’s the future. www.foraspace.com 020 7866 4040

Forcefield Training Ltd Stand Number S692 Forcefield Training helps companies to grow their people and their business by providing a range of leadership and sales training programmes. These include Sales Management, Coaching Skills, Consultative Selling, Account Management, Negotiation Skills and Presentation Skills. Contact Trevor. www.forcefieldtraining.com 01869255790 Fourleaf Stand Number B734 We are a results driven Marketing Agency delivering campaigns with thoughtful creative and technical excellence, fuelled with strategic thinking. From the initial creative vision to the finished product, we join digital, print and brand expertise to create exceptional outcomes for our clients. www.fourleaf.co.uk 01737 242 434 Fresh Egg Ltd Stand Number B940 Fresh Egg is a Digital Inbound Marketing Agency. Fresh Egg helps businesses earn the attention of their customers by making them easily found and discoverable online, drawing them to their website by producing interesting content, converting visitors into customers and then reporting on the success. www.freshegg.co.uk 01903 285900 FS1 Recruitment UK Ltd Stand Number B826 FS1 Recruitment UK Ltd is a niche recruitment consultancy specialising in the Marketing, Communications, Creative & Digital sectors. Our experience includes working with a range of B2C and B2B companies, both Client and Agency side throughout the UK. www.fs1recruitment.com 01908 787560 Fudge Animation Studios Stand Number B646 We are a full service animation studio based in the UK. Our highly respected team is noted for our imaginative visual narrative, humour and wit. www.fudgeanimation.com 0343 88 66 331 Funnee Biz by Vincis Stand Number S1070 Selling is no joke, but winning`s a laugh. Vincis, the world leaders in sales coaching, brings, you a 15 min standup comedy routine to make you think about how you could use humour to win. Sales is a competition, with no prizes for second. You need an edge, and that edge might be your sense of humour. www.studio62liverpool.com/ funneebiz 0151 259 6262


Gabriella Karney Photography Gabriella Karney Photography: Corporate portrait and event photography with extensive experience in covering events such as conferences, exhibitions, workshops, seminars, press events, product showcases and evening corporate functions. I also supply business portraits, LinkedIn profiles, corporate headshots, team photos and company photography. I take commission for stock images that can be used as marketing material for websites and other publications. I undertake work in London, Birmingham and the West Midlands. www. gkcorporatephotography.com +44 (0)79176 127154 Green River Media Stand Number B620 Green River Media is an independent, full service, web design and development agency. We specialise in website and intranet design and implementation with a focus on Content Management System (CMS) driven websites and collaborative intranet and extranet solutions. www.green-river-media.com 0203 397 4155 Greenbank Stand Number S194 Greenbank are a global, yet highly personalised, consultancy, dedicated to driving our clients` revenue and margins through improved sales and leadership performance, with a real focus on business value. We achieve this by coaching, consultancy and highly engaging, motivational training programme. www.greenbankltd.com 0208 299 4060 Herrmann International Stand Number S472 Grounded in 35-plus years of progressive research on the link between thinking preferences and business results, Herrmann International`s assessments, tools and learning programs build the transformative thinking salespeople, leaders, teams and all professionals need to compete, succeed and thrive www.herrmannsolutions. co.uk 0208 123 7155 Holistic Email Marketing Stand Number B1018 We are a results-oriented email marketing consultancy. We believe to get the best out of email marketing, you need to base it on the customer journey. We created the Holistic approach, which is about creating conversion-focused, customer-centric marketing strategies with email at its heart. www.holisticemailmarketing. com 02038 71 2747

Hoopla Software Stand Number S486 Hoopla TV amplifies performance for businesses of all sizes through its live data fed broadcasts of company news, key milestones and accomplishments. Companies including LinkedIn, Marketo and New Relic use Hoopla to celebrate achievements and keep employees connected, engaged and motivated. www.hoopla.net 0888-748-1960 Hospitality Worldwide Stand Number S1024 Hospitality Worldwide is an independent sports & entertainment tour agency. We are proud to be celebrating over 15 years in the industry. The company’s core business is to promote and sell; Corporate Hospitality, Sports Hospitality Tours & Tailor Made Playing & Adventure Tours. #LIVESPORT! www.hwsportstravel.com 0330 113 8887 07739337673 HubSpot Stand Number B113 www.hubspot.com 020 3514 0663 Hurricane Stand Number B816 Hurricane is an award-winning video marketing & content strategy agency. We build stronger brands with powerful content backed by an effective marketing strategy with clients including, Barclays, Canon, BMW & Airbus. Visit our stand to discover how your business can achieve its goals with video too. www.hurricanemedia.co.uk 01179 240 773 0203 475 3184 Hype Branding Stand Number B613 HYPE is the home of brilliant branded merchandise. We specialise in the design, development and delivery of fresh, original and fully compliant promotional solutions to make you stand out from your competition! Visit us at Stand 613 to see the latest and greatest ideas in branded merchandise. www.hypebranding.co.uk 0845 430 1122 Imagine Stand Number B600 The imagine group are specialists at getting companies found on the internet, from the design of a new website to the full digital marketing. We work for a number of small companies, international companies, actors and film, Imagine has a 97% retention rate of clients, we always get results. www.imaginecreation.net 01452 899770

Impression Stand Number B314 Impression is an award winning digital agency that works for some of the country’s best known B2B brands alongside growing SMEs. We’re recognised for our data-driven approach to marketing & web strategies that help our clients achieve their goals and deliver exceptional ROIs. Find us at stand B31 www.impression.co.uk 0115 82 42212

Institute of Recruiters Stand Number S1000 Professional Accredited Recruitment & HR Courses Suitable for seasoned HR & recruitment professionals. StudyCourse.org courses are taught by recruitment and HR professionals, with years of experience behind them. Cert in Recruitment (Cert PRP) HR Certificates (Cert HR) www.theior.org.uk 0871 288 2108

Inbox Insight Stand Number B442 Inbox Insight specialise in B2B lead generation and content syndication campaigns. We help our clients target their most relevant prospects with the best content to accelerate sales pipelines, drive targeted web traffic and increase brand awareness across EMEA and North America. B2B is in our bones. www.inboxinsight.co.uk 01962 835950

Institute of Sales Management Stand Number S290 In existence for over 100 years, The Institute of Sales Management exists to promote the prestige and integrity of selling by inspiring those employed in the industry to reach greater heights of achievement by providing education, guidance, information and encouragement. www.ismprofessional.com 0203 8704949

Infinity Stand Number S462 Infinity is an advanced call tracking & call management solution delivered from the Infinity Cloud. It allows you to measure which marketing channels generate calls & gives insight into every touch point of your customer`s journey, providing actionable data about your customer & marketing spend. www.infinity.co 03300 299 145

Intrigger Stand Number B110 An award winning UK based digital marketing agency. We specialise in both inbound and outbound services. We are a premier badged partner on PPC and all outbound services and a Hubspot certified partner on Inbound services. We offer performance based results and hold specialist badges in six areas. www.intrigger.com 0203 3688909

Initial Incentives Ltd Stand Number B513 Creators of innovative branded merchandise and promotional products. We create products that reflect your company ethos and brand guidelines. Ensuring not only the best return on investment but also a return on exposure. We source ethically from both the UK and Asia. ISO 9001 & 14001 www.initialincentives.com 020 8381 3300

Invoco Telecom Stand Number B616 Invoco’s advanced call tracking platform helps our clients improve their marketing effectiveness by providing detailed call analytics, call recording and seamless integrations into many popular sales & marketing applications helps improve the customer experience. www.invoco.net/ b2bmarketing 01527 306 205

Innovify Stand Number B642 Innovify is a product management & software development company that boosts the entire process, whether you’re a start-up or an established business. We develop innovative digital products using Agile and Lean methods. www.innovify.com 020 3514 5388

IPIA (Independent Print Industries Association) Stand Number B117 The IPIA educates marketing and print procurement professionals about the remarkable technological innovations in print. Learn how to use print in successful integrated campaigns to support your marketing objectives and budget requirements. Source from our membership for your next print project. www.ipia.org.uk 01785 253 796

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Jin Stand Number B217 Jin is a Public Relations and Digital Influence agency. We build relationships of trust with influencers and online communities. Our DNA: 360 degree digital research, strategy & technology. We have offices in London, Paris and Hamburg. www.jin.sc 020 36 374273 Klarifi Stand Number B846 Klarifi brings your story and your proposition to life thanks to a robust and proven consultancy process, and a powerful, interactive, delivery platform. Equip your people to tell a consistent story and leave no opportunity `on the table`. www.klarifi.co.uk 01327 828 443 Knuckle.tv Stand Number B313 We specialise in producing videos for businesses that make you stand out from the crowd and get your messages remembered. These days high quality, creative videos aren`t difficult and don`t have to be expensive. Our message is `You don`t need a Rolls Royce to deliver your shopping`. www.knuckle.tv 07710 38 5010 Kobestarr Digital Stand Number B342 We’re a Google Certified boutique digital marketing agency that means we’re impactful and cost effective. We help you grow while you enjoy running your business! Visit stand near Google Garage to win a bespoke website and SEO audit worth £2000 www.kobestarr.io 07989 746146 Kompass UK Ltd. Stand Number S864 Kompass’s provides its customers with business data and marketing lists to help improve the results of their sales and marketing activity. We work with small and large business to help increase lead generation and online visibility. www.kompassinfo.co.uk 01342 778 560 Kwame Badu Stand Number S585 An introduction to the man behind the successful ‘Starting a Business’ eBook and many more books that will be released March 28th at the Expo. This will also be a great opportunity to sign up for the Men in Business workshop running throughout 2017. Visit www.kwamebadu.uk or email info@kwamebadu.uk. www.kwamebadu.uk 0333 222 0854

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Launchpad CRM (S3P Software Ltd) Stand Number S286 Launchpad CRM efficiently and effectively records and manages all interactions and communications across your organisation`s leads, customers and opportunities through a single, fully integrated application covering inbound and outbound sales and marketing in challenging environments. www.launchpadcrm.com 0207 117 2443 Lead Forensics Stand Number S670 98% of B2B website visitors don`t enquire; we tell you who they are. Discover which anonymous businesses have visited your website and access their full contact details so you can generate more leads, maximise your online ROI and reach sales leads before your competitors. www.leadforensics.com 020 3131 3253 Leadalizer Stand Number B134 Bored of blogs? Engulfed by email? Crazed by content? Aren`t we all. We help marketers escape the clutches of boring content by creating truly engaging experiences that generate awesome leads. Are you ready to say no to boring content? Visit us at Leadalizer and we`ll show you how! www.leadalizer.com Leadfeeder Stand Number S460 There are many potential leads browsing your website but the vast majority (98%) leave without giving their info. Leadfeeder is an online lead generation tool for B2B companies: it connects to your Google Analytics and shows you visiting organisations. Integrations for Pipedrive, Zoho & MailChimp. www.leadfeeder.com 0358102792949 LG Recruitment Stand Number S482 LG Recruitment - Believe in your future. A fresh new approach to recruitment across the UK. www.lgrecruitment.co.uk 0191 229 9530 Libris Systems Stand Number S260 Libris Systems gives marketing departments the infrastructure to update, manage, organise and distribute marketing collateral to sales teams fast, while protecting their brand. This allows sales teams to create bespoke and personalised documents on the fly with up-to-date marketing information. www.librissystems.com 0845 206 8007

LiiD Stand Number S168 Log Sales Activities to CRM Automatically Updating your CRM is a chore, it takes a lot of time and it is not efficient. Liid can do all that for you. Our app is designed to log all your mobile calls, emails and meetings instantaneously and directly to your Salesforce or Microsoft Dynamics CRM. www.liid.com 00 3584 07683 813

MarketMakers Stand Number S680 The UK’s No.1 B2B telemarketing agency specialising in lead generation, appointment setting and database enhancement for SMEs and Enterprise businesses. We are experts in delivering ROI focused campaigns for clients including Virgin Atlantic, SSE, Atos and Travelodge. Come & see us to find out more. www.marketmakers.co.uk 0845 468 0880

Limelight Publicity Stand Number B242 Limelight is a leading designer and provider of innovative branded promotional products, servicing major global brands through a worldwide distribution network. We help all our clients produce outstanding promotional campaigns which achieve clear marketing objectives. www.limelightpublicity.co.uk 020 8447 4690

Marketscan Ltd Stand Number B352 Marketscan is a multi awardwinning supplier of B2B data lists, data cleansing, and data analysis. Our powerful database of UK Business - Megabaseâ„¢ - provides extensive coverage, impressive deliverability guarantees and high quality, cost-effective solutions to clients. www.marketscan.co.uk 01243 786711

Little Orchard Media Stand Number B746 Little Orchard - renowned for their high production values and quality - is launching a new service that will put the power of video in to your hands. Ask us how we could deliver your videos for £150+vat. Get across the benefits and features of your products & services. www.littleorchardmedia.com 0845 838 7396 Loud Monkey Stand Number B150 Creative video production - from Kent to Kilimanjaro and beyond! www.loudmonkey.co.uk 020 8045 0380 Madison Logic Stand Number B322 Madison Logic is the global leader in Account Based Marketing. Our B2B marketing technology platform, Activate ABM, unifies display advertising and lead generation with comprehensive attribution metrics to show real return on investment. www.madisonlogic.com 0759 0685 879 Mailing Guy Ltd Stand Number B742 The Home of Direct Mail. www.mailingguy.co.uk 01708 86 55 44 Major Digital Ltd Stand Number B832 Whether it’s cutting-edge digital strategies, delightful user experiences, high-performance web development or powerful digital communications you are after, Major Digital collaborates with brands to transform their businesses and move them forward...in a Major way. www.majordigital.com 01273 613600

Marstan Press Stand Number B617 Marstan Press is a unique litho/ digital print and finishing supplier with on-site foiling blocking facilities. We offer the best `one-stop` solution to a variety of clients. Family run for 63 years we are committed and have our clients best interest at heart by working together in partnership. www.themarstanpress.co.uk 020 8301 5900 Media Five Limited Stand Number B524 Media Five`s Maestro automated marketing solutions create innovative integrated campaigns that personalise customer engagement, nurture hot sales leads and increase Return on Investment. Maestro`s analytics providing measurable results, validating success and fast tracking strategic development. www.mediafive.co.uk 01923 255369 Meltwater Stand Number B344 Meltwater helps companies make better, more informed decisions based on insights from the outside. More than 24,000 companies use the Meltwater media intelligence platform to stay on top of billions of online conversations, extract relevant insights, and use them to strategically manage their brand. www.meltwater.com 029 2168 0470


mGage Stand Number B211 mGage, a Vivial Company, provides mobile messaging technologies and services for brands to create better customer experiences. Serving over 1,000 brands across 6 continents, mGage powers billions of monthly mobile interactions through SMS, MMS, and push. We’re a Tier 1 aggregator in the US and UK. www.mgage.com 0207 6335 064

No Magnolia Productions Ltd Stand Number B615 We’re a full-service video and animation production agency, emphasising a creative-led approach. We work with clients big and small, including Anschutz Entertainment, ARRI GmbH, Assurant, Brand View, Huntswood, Intu, Oxford University Press, Pearson Education and Sky. www.nomagnolia.tv 0118 324 3500

MOO Print Stand Number B522 www.moo.com 401-400-0023

Objective Assessment Stand Number S862 Objective Assessment are a global leader in salesforce evaluation, training and development. Springboard Academy, launched this year, is OA’s game-changing new sales graduate programme designed to minimise the risk in hiring junior sales people for high growth businesses and to deliver faster ROI. www.objectiveassessment. com.au www.springboardsales.co.uk 07710 980 064

Moose Media Management Ltd Stand Number B414 Moose are a social media agency based in NW England with clients around the globe. We are specialists and offer management, training and consultancy for businesses of any size. If you’re unsure of what returns you currently get from social media or don’t know where to start, drop by our stand today. www. moosemediamanagement. com 012 0040 0121 Muntham House School Stand Number B920 Muntham is one of the leading special schools in the country, supporting the education and care of boys 8-18 and their families and carers.The Muntham community works to support the lifelong happiness and stability of young people by building strong trusting relationships. www.muntham.org.uk 014 03 730302 N’Damus London Stand Number B950 N’Damus LONDON offers handcrafted luxury leather bags and accessories. We design and manufacture branded leather promotional merchandise, corporate branded leather items and customised leather goods with your logo, etc. in order to meet your marketing and branding requirements. Handmade in London. www.ndamus.com 020 363 75178 NewBook CRM Stand Number S190 The most important goal a business can have is to satisfy its customers. NewBook CRM is a cutting-edge cloud-based system leading the way in technology by incorporating unique and industry enhancing features. www.newbook.cloud 01732 409999

OBRIEN DIARIES LTD Stand Number B844 OBRIEN’S of Dublin, Specialist Manufacturers for 30 years+ of Desk & Pocket Diaries, Notebooks, Journals & Calendars - All Customised inhouse, for large & small Companies - Special Corporate Pages & Colours, Special Covers etc. DESIGNED TO ENHANCE YOUR UNIQUE IDENTITY - Yes! Paper Images last longer. www.obrienprinting.com + 353 [0] 1 6266722 ON24 Stand Number B430 The ON24 Webinar Marketing Platform helps companies generate & qualify salesready leads with live and on demand webinars that provide detailed analytics on customer engagement, accelerating the buying cycle and driving sales. www.on24.com 0203 178 2660 OneMonthApp.com Stand Number B214 www.onemonthapp.com 0208 050 7867 OneUp Sales Stand Number S160 OneUp Sales is a gamified performance management platform for the modern sales team. Run engaging sportsinspired competitions, share public digital wallboards and give your team real-time insight into their performance. www.oneupsales.io 07411 740 073

OnTarget Systems Stand Number S771 PREVENT LOST SALES. OnTarget has one simple goal - to help sales teams prevent lost sales. Nobody likes a loss, so come & see how our predictive analytics will alert you to sales you are about to lose so you can take action & prevent disaster. It’s new, it’s weird, it’s different. Come & see! www.ontarget.systems 0345 055 8967 Open Space Advertising Ltd Stand Number B141 We can show you how to use the power of Tesco, to generate a constant flow of highly targeted leads to your business. We are also Facebook advertising/retargeting specialists, who can help you turn your Facebook business pages and wasted website traffic into targeted leads, which convert to sales. www.openspaceadvertising. co.uk 012 0682 3780 Orangutan Stand Number B156 We can help your business increase sales through: -Sales incentives -Customer promotions -Dealer support -Loyalty programmes -Sales channel consultancy and recruitment Highly effective techniques that typically generate 30-400% sales increases. www.orangutan.co.uk 08456 441122 Oxford College of Marketing Stand Number B111 Oxford College of Marketing is one of the UK`s leading marketing colleges with 18 training centres in the UK and worldwide. The college has over 20 years experience in delivering outstanding practical marketing and sales courses, qualifications and bespoke training to industry professionals. www. oxfordcollegeofmarketing. com 01865 515 255 Panoramix VR Stand Number B715 PANORAMIX VR is a range of European-produced cardboard custom branded Virtual Reality headsets (VR viewers) which allow you to enjoy VR and 3D experience just from our headsets and your iOS or Android smartphone. We offer different styles including Google Cardboard v2 shape. www.brandedvr.com 07563481357

Parkes Display & Expo Stand Number S172 Exhibition services, design, stand hardware to purchase/hire/Loan, graphics, portable displays and accessories. www.parkesprintanddesign. com 01767 603930 Pink Lizard Promotions Stand Number B713 Promotional Merchandise Specialists. We can provide you with the advice and ideas on how to get the best ROI on your merchandise so come and have a no obligation chat with us and claim your money saving vouchers aswell. www.pinklizardpromotions. co.uk 01362 693 710 POPcomms Stand Number B740 We help companies win business. We do this by bringing your ideas, messages and brand to life through engaging, persuasive, and visually compelling interactive presentations for desktop, mobile and touchscreen that support your strategic goals, resonate with your customers and win business. www.popcomms.com 0117 329 1712 PPC Stars Ltd Stand Number B317 It’s our mission to help you get more customers. We provide the services you need to get the results you want, so you can focus on what you do best running your business. We take the time to get to know you, your business and your goals. Best of all we have no contracts. www.ppcstars.co.uk 07949 594565 Prezentor Stand Number S470 The interactive sales tool for value-based selling. Prezentor digitalises sales communication through interactive presentations, smart workflows and rich data. Bridging the gap between marketing and sales while providing sales management with valuable insights to how sales work. All in One. www.prezentor.com 0452 8957 550 Prime Prospects (Sample Answers) Stand Number B1030 If you are looking for: International Business and Consumer Marketing lists for postal, telephone and/or email campaigns. Database cleansing health check reports for deceased, home movers, address fixing. Meeting and handholding advice to understand your marketing needs, and much more... www.primeprospects.co.uk 020 8274 5000

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Print And Packaging Solutions Ltd Stand Number B330 We create stunning, branded carrier bags and packaging for agencies and work directly with multi-nationals, SMEs and boutiques. Print & Packaging offer promotional bags, packaging and merchandise for many large companies including Coca Cola, Virgin & IKEA. Come and speak to us at Stand B330 today! www.printandpackaging. co.uk 02380 671685 Pro-Active Business Information Ltd Stand Number B736 Pro-Active are an established B2B marketing services provider, working with IT /Technology and Publishing/Media industries. Specialist areas include: - Data management, hosting and cleaning - Data planning/broking - Direct mail production & Digital print - Online and email marketing - PURLs www.pro-activeuk.com 0845 121 2280 ProCo Stand Number B1020 We keep print relevant. In today`s digital world, print can give the creative cut through to really make an impact. Using the latest print technology, digital wizardry and marketing mastery we help customers work wonders with their communications. Visit our website to see why it is better, printed www.proco.com 0114 272 8888 Professional Sales Awards Stand Number S292 www.salesawards.co.uk Protocol Global Ltd Stand Number B932 Protocol empowers professional marketers to deliver successful B2B marketing programmes by providing pioneering research, data, tools and advice enabling them to make confident, wellinformed and evidence based decisions. www.protocol.global 0203 755 3511 pslondon Stand Number B246 We’re an independent creative agency delivering better marketing solutions by starting with the future and working backwards. Our services span the different integrated digital and offline disciplines. We solve marketing, proposition and branding challenges for clients in many sectors. www.pslondon.co.uk 0207 375 6450

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Pti Worldwide Stand Number S892 The lifeblood of an organisation starts with sales! Our laser beam focus on sales transformation and unlocking sales potential delivers tangible results and outcomes that transform businesses.It`s essential Sales Leaders are armed with the tools, confidence and skills to be the best they can be. www.pti-worldwide.com 0870 850 8931 Purechannelapps Stand Number B244 We understand how critical it is for any organization to keep employees, partners, customers and other influencers close to their brand. Our software solutions have been engineered to let our customers better communicate to and through their audiences to drive stronger brand engagement and adoption. www.purechannelapps.com 020 3540 6585 Purpose Media Stand Number B452 We see the world through your customers` eyes. We blend creativity and technical expertise with business acumen to connect companies with their ideal customers. We`re passionate about helping you to showcase your business, attract more enquiries, secure more sales and deliver a memorable experie. www.purposemedia.co.uk 01773 64500 Quantum Leap with Mandy & Co Stand Number S696 Thinking into Results is a oneof-a-kind system understanding what really makes successful people successful. Learn how to set and achieve goals that promote quantum leaps to change your behaviour and thinking. This 24-week programme is the most powerful process ever for creating permanent results. www.mandyevill. thinkingintoresults.com 0779 979 1388 Quota Sales Limited Stand Number S282 5 levers for sales performance innovation in a changing world. Diagnose - new tools for a clear picture. Formulate - get the build right. Develop - people and processes. Tune - sales are `race ready` for new challenges. Re-calibrate - review and adapt in a radically changing buying environment. www.quota-sales.co.uk

Raw Talent Academy Stand Number S192 Raw Talent Academy is an award-winning Sales Recruitment and Training business with a proven track record of unearthing hidden sales talent, showcasing their ability and nurturing their success. www.rawtalentacademy.com 01491 615 264 RD Content Stand Number B854 Video Content / Animation / Virtual Reality www.rdcontent.com 0207 0969 159 Red Flag Alert Stand Number B534 Red Flag Alert (RFA) offers a complete B2B database including a unique health rating for every UK business. This allows you to check customers, prospects and suppliers for credit worthiness and our monitoring function makes you aware of any potential issues before they impact your business. www.redflagalert.com 0344 412 6699 ResponseSource Stand Number B730 ResponseSource provides easyto-use tools that connect PR professionals and businesses to journalists, enabling them to give stories relevant coverage - quickly and easily. Media relations tools include: media database, journalist enquiry service and press release distribution. www.responsesource.com 0345 370 7777 ResponseTap Ltd Stand Number B540 ResponseTap offers one of the most comprehensive call intelligence solutions worldwide, used by more than 2,000 clients to enhance customer experience and improve marketing ROI. www.responsetap.com 0808 273 2296 Rikki Hunt Associates Stand Number S1006 Rikki Hunt Associates introducing the UK Sales Leadership Academy. The UKSLA is for Sales Directors and Sales Managers who want to be part of a strategic tight-knit group who work together to unlock sustainable sales growth, share experiences, offer solutions and avoid costly mistakes. www.rikkihuntassociates. com 01285 821692

Ringhello Ltd Stand Number S776 Ringhello is a network of reliable freelance telemarketers with packages covering B2B cold calling and appointment setting. We’re effective, not pushy and we help our SME clients get in front of their ideal customers. We’ve also created an easy to use and time-saving call management solution for SMEs with limited resources, to easily manage their sales pipeline. www.ringhello.co.uk 0800 009 625 Rocketism Stand Number S466 Lead generation done for you. We deliver self-qualified warm leads directly to your sales team in real time, so you can focus on closing more business and doing less prospecting. Our goal is to double the efficiency of your sales team. www.rocketism.com 0203 519 1066 Rocktime Stand Number B114 Rocktime has given clients the confidence to shape their digital presence for both domestic and global markets for over 17 years. Working in partnership with our clients we provide a trusted, insightful and consultative approach, no matter where we join them on their digital journey. www.rocktime.co.uk 01202 678 777 Romanoff Consultants Stand Number B717 Headquartered in New York City, Romanoff Consultants is a global consulting services firm specializing in Marketo, Pardot, Dotmailer, and Salesforce, as well as business performance consulting. We provide the brainpower, technology, and techniques to help organizations achieve their goals. www.romanoffconsultants. com +1 (212) 390-0400 RSVP Call Centres Stand Number B752 RSVP, a sales and service agency based in London and Manchester, specialise in campaign creation and consultancy, providing proactive strategies and solutions that generate real business growth. www.rsvp.co.uk 0207 536 3500


Sales Expand LTD Stand Number S583 We are focusing on innovative ways to make your sales blooming: 1. Sales Messaging - using VisionBoard to explain your products and services to executive buyers and get the doors open 2. On-demand on-boarding programmes to expand you sales team efficiently 3. Sales Performance improvement. www.sales-expand.co.uk 0208 286 0971 Sales Gym 360 Stand Number S480 Sales Gym 360 is passionate about helping to professionalise the sales industry by improving the competency and performance of sales teams everywhere. We continually develop original tools and deliver competency-based assessments, 3-hour classroombased Masterclasses, oneto-one mentoring, Team Accelerator Packages, Apps and resources delivering longer lasting behaviour change and improved results. Our tools, services and assets are all centred around helping salespeople and sales teams improve in the following four competencyareas: Prospecting; SellingValue; Communicating; and Forecasting. Our programme is designed around proven learning and development best-practices, minimising the time-to-value period and maximising lasting sales performance. www.salesgym360.com 0800 689 3936 Salesbox CRM Stand Number S774 If you work with sales outside your office, collaborate with colleagues and need to talk or meet your customer several times to close a deal, boy do we have the CRM solution for you! Salesbox CRM is the #1 predictive & mobile Sales CRM that makes you more focused and successful in sales. www.salesbox.com SalesScreen Stand Number S582 SalesScreen is a sales activity management system that boosts ROI by driving performance on the metrics that matter most. Engage your salespeople and create a high-performance culture with real-time sales contests, 1-on-1 battles, rank levels, badges, leaderboards, milestone events and more! www.salesscreen.com +47 983 63 754

SalesSeek Stand Number B450 SalesSeek - Bringing together essential sales and marketing tools for growth-focused businesses. www.salesseek.co.uk 020 3514 2513 SalesSift Stand Number S580 SalesSift uses artificial intelligence to recommend the companies that are most likely to purchase from you. By crawling millions of business websites on a regular basis, our proprietary algorithm is able to find unique leads that have a similar profile to your existing customers. www.salessift.com 0203 389 8872 Seller Performance Ltd Stand Number B454 With the rise of professional procurement in selling, traditional rules of engagement no longer apply. Visit Seller Performance`s stand and seminars to learn how to adapt your selling style to today`s buying process and the changed profile of the buyer using Neuroscience techniques and processes. www.sellerperformance.co.uk 07720 948 201 SharpSpring Stand Number B850 SharpSpring is disrupting the world of Marketing Automation (MA) allowing Agencies prove their value to their clients. (Compare with other MA providers via www.marketingautomation-uk.com/MAComparison-Tool-for-Agencies) or visit our stand to book your FREE demo. We’re also speaking - 28th Theatre 3. www.marketing-automationuk.com 01454 261111 Showpad Ltd Stand Number B840 Showpad delivers the world`s most intuitive sales enablement platform - one that makes your content incredibly easy to find, present, share and measure. With Showpad, sales & marketing teams work better together to advance conversations, inspire loyalty and accelerate your business. www. showpad.com. www.showpad.com 0203 808 4049

Simply Marketing Jobs Stand Number B302 Simply Marketing Jobs is an industry leading niche job board, dedicated to the marketing profession. With over 185,000 registered candidates in the UK, we can help you find your perfect candidate. Come and say hello, enjoy a cupcake and discuss your recruitment needs! www.simplymarketingjobs. co.uk 01772 639042

Sonician Stand Number B520 Sonician is a leading marketing automation organisation in the Nordics. Sonician has been around for quite some time in Scandinavia and has given B2B Marketing Expo the exclusive to welcome them to Britain for this expo. If boosting your online sales & marketing is a priority make sure you see us! www.sonician.com 031-31 34 370

Siteimprove Stand Number B640 Siteimprove is a global software company offering a strong suite of SaaS-based products that allow customers to effectively manage, maintain, and optimize their websites. www.siteimprove.com 0845 226 8050

Spearhead Interactive Stand Number B546 Spearhead Interactive is a multi-award winning emerging technology agency and digital production studio. We are specialists in immersive and interactive content, virtual and augmented reality experiences and the development of innovative, high-tech solutions to solve complex business challenges. www.spearheadinteractive. com 01642 384 118

Sleeping Giant Media Stand Number B530 A multi-award winning, specialist search and social marketing agency. Offering our clients a superior service in every way. Providing integrated search marketing solutions to a broad range of sectors. Above all else, we strive to maintain an outstanding level of service to our clients. www.sleepinggiantmedia. co.uk 01303 240 715 SMART Way Forward Stand Number S496 SMART Way Forward is a specialist sales management and training consultancy which works predominantly within the sport, leisure, health and fitness industry around the UK. Our services include bespoke management training, sales training, customer service training, coach development & CPD workshop. www.smartwayforward. co.uk 01438 227 563 Sociabble Stand Number B750 Sociabble is an employee advocacy, engagement and social selling platform that aggregates company and thirdparty content onto themed channels, from which users can share on their own social media accounts. Solutions are available for marketing, social selling, social recruitment and internal comms. www.sociabble.com 02032 895 427

Speciality Promotions Stand Number B316 Speciality Promotions offer the complete fixed fee marketing solution. From money-off vouchers, buy one get one free, taste challenges, to `instant win` scratch cards, a tactical sales promotion can play a significant part in meeting your business objectives. Call now our service are cheaper think. www.specialitypromotions. com 0845 121 4344 Splento Stand Number B213 www.splento.com 020 3318 6969 Stampwood Stand Number B200 Stampwood are marketing automation specialists. We understand best practices and can avoid common pitfalls - helping you achieve the highest ROI from your marketing automation solution. www.stampwood.co.uk 01202 805 655 Stickyeyes Stand Number B812 Stickyeyes is one of the largest full-service digital marketing agencies in the country. As an IPG Mediabrands company, we provide integrated content marketing, social media, online PR, search marketing, digital insight and consultancy for some of the world’s biggest brands. www.stickyeyes.com 0113 391 2929

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Stream Comms Ltd Stand Number B536 Stream focus on building loyalty, whether that be to improve brand loyalty, enhance employee engagement, retain customers, drive brand stretch, boost productivity, increase sales or attract new customers. Stream work in partnership to deliver innovative bespoke solutions that deliver tangible value. www.streamcomms.com 01844 208180 Sutton Silver Stand Number B946 Sutton Silver are a multi-award wining Magento agency who specialise in ERP integration with Navision, SAP and other bespoke systems. We have a UK team of creative UI/UX designers and a team of Magento Certified Developers. We’re experts in B2B trade only ordering in the distribution sector. www.suttonsilver.co.uk 0203 036 0502 Sync Interactive Stand Number B852 The App specialists. An award winning, full service mobile marketing agency who help Global Brands, SMEs, Startups and businesses reach new audiences, increase footfall, maximise user engagement and ultimately increase sales through the use of mobile apps, technology, design and digital marketing. www.syncinteractive.co.uk 0121 2505 789 Talkwalker Stand Number B720 Talkwalker is one of the world`s leading social data intelligence companies. Its cutting edge technology provides actionable social media insights through real-time social listening and advanced social media analytics. www.talkwalker.com 020 3318 1492 The Animation Guys Stand Number B614 The Animation Guys are a Shoreditch based collective of animators and video extraordinaire’s who have come together to create a reliable solution for all types of companies looking for high quality videos. They work within the Advertising and Entertainment sector. www.theanimationguys.com 0751 571 8654

The B2B Marketing Lab Stand Number B130 The B2B Marketing Lab is the largest and most accredited HubSpot Platinum Partner in London. A digital Inbound Marketing consultancy, dedicated to helping B2B organisations succeed with Inbound Marketing - advising on how to generate sales leads, nurture prospects and create clear marketing ROI. www.b2bmarketinglab.co.uk 020 7183 0288

The Marketing Job Board Stand Number B1022 A great tool for companies seeking the smoothest and most cost-effective way to recruit key marketers. Whether an entry level marketing job or a Marketing Director role, the multi-faceted approach taken by The Marketing Job Board gives hiring an extra dimension - it is more than a job board alone www.themarketingjobboard. co.uk 01223 926922

The Business Show Stand Number B1062 The Business Show is Europe`s biggest B2B event for anyone looking to start or grow their business. Bringing together 25,000 business owners & entrepreneurs and 350 exhibitors on the 17th & 18th May at ExCeL London. Visit www. greatbritishbusinessshow.co.uk to register for your free ticket today. www. greatbritishbusinessshow. co.uk 0117 929 6083

The Marketing Pod Stand Number B532 The Marketing Pod are a multi award winning, B2B marketing agency offering a range of marketing solutions, from planning and strategy to PR and social media. We believe in a down-to-earth, integrated approach to marketing that delivers businesses tangible results. www.themarketingpod.co.uk 01564 742 848

The Daily Sales Stand Number S164 The Daily Sales is one of the world’s leading network of sales professionals. With over 100,000 followers we share the best sales content each and every day. Whether it’s a hilarious sales meme, a motivated sales quote or an inspiring sales blog by a thought leader we have it all. www.thedailysales.net The Digital Marketing Association Stand Number B111 The age of the Digital Marketer is here! The Digital Marketing Association is here to represent and support professionals in this industry. We provide useful information on qualifications and courses in Digital Marketing and its related fields. www.dmaglobal.com 0800 612 4992 The Institute of Direct and Digital Marketing Stand Number B714 The IDM is part of the DMA Group and is Europe’s leading training and qualifications organisation for the digital, direct and data-driven marketing profession. It sets the standards of best practice and is the trusted training advisor to leading companies such as Microsoft, John Lewis and Lego. www.theidm.com 020 8977 5705

The MarketingSPA Limited Stand Number B856 THE LITTLE AGENCY WITH BIG IDEAS THAT DELIVERS. We are unashamedly relenting in our cause to deliver marketing happiness to our clients, inspired by insights, imagination and the drive to make a BIG difference to your competitive advantage. Everything is possible with The MarketingSPA. www.themarketingspa.com 01483 776991 The Prospect Factory Stand Number S380 We`re a unique B2B telemarketing consultancy leading the way in `pay on results` direct marketing. At The Prospect Factory we don`t charge expensive retainer fees just for making phone calls. If we do not deliver results, you pay nothing. Come and have a chat at our stand S380 to find out more! www.prospectfactory.co.uk 0845 643 4277 The Saas Company Stand Number S280 The SaaS Co. started in 2014 as a sales agency that helped companies like Microsoft, Twilio and Deutsche Borse to scale revenues. Born out of their mission to make sales easy, they have created LISA - Learning Intelligent Sales Agent - an email bot based on Artificial Intelligence. www.thesaas.co +49 30 346 496 764

The Sales Rainmaker Stand Number S870 Jeremy Jacobs started his started his B2B sales career over two decades ago. His expertise includes strong presentation skills which has enabled him to move seamlessly into the world of live events. Now one of the UK’s “go to” corporate presenters, Jeremy talks on the thorny subject. www.jeremyjacobs.com 020 3303 3172 The Salesman Podcast Stand Number S1034 The Salesman Podcast is the worlds biggest B2B sales show. Will Barron interviews Olympic athletes, astronauts and of course the worlds leading sales experts to share the information you need to THRIVE in sales. www.SalesmanPodcast.com TLF Research Stand Number B152 TLF are a UK based customer experience agency specialising in customer insight. Through our extensive research and industry knowledge we can help your business understand and improve your customer experience. www.tlfresearch.co.uk 01484 517575 Transmatico GmbH Stand Number B610 On basis of an award-winning technology Transmatico digitises magazines, annual reports, specials, advertising papers, and other regular published print products of newspaper publishers, corporations, and agencies. We turn ‘Print’ into ‘Digital-First’-products - automized and in premiumquality! www.transmatico.com +49 (0)30-3464 9439-0 Trifle Solutions Ltd Stand Number B944 We are experts in intelligent telemarketing. Established in 2001, Trifle Solutions has grown year on year providing flexible telemarketing services specifically for the B2B market place. We also offer the following related services: Telesales Training, Database cleaning Data Provision www.triflesolutions.co.uk 0845 055 9625 Trip Builder Stand Number S284 TripBuilder is the award-winning sales-productivity app for increasing your sales force`s efficiency and productivity. Do you want to stay ahead of the competition? Then use TripBuilder. www.tripbuilderpro.com/ home 0208 123 6147 Twist & Shout

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Communications Stand Number B154 We`ve spent the last 25 years working to engage B2B prospects with entertainmentbased campaigns. Now they call it content marketing. Deep down, we care about how companiescommunicate. We know that business to business is actually person to person. www.twistandshout.co.uk 0844 800 0662 Umbrella Marketing Stand Number S356 A well-balanced mix of experience and fresh talent from a range of marketing disciplines has been combined to form the Umbrella Marketing Team. We are your outsourced marketing team, supporting your business goals through professional, creative and scalable marketing resource. www. umbrellamarketingteam.com 01244 515 569 Vertical Leap Stand Number B312 A top 10 UK independent agency with offices in London, Portsmouth and Bournemouth. We help companies achieve maximum visibility online by combining intelligent algorithms and smart people. We are a RAR top 100 agency and a Premier Google Partner. www.vertical-leap.uk 0845 123 2753 Virgem Blud Stand Number S180 Virgem Blud is a fresh new Urban Vintage clothing line...COMING SOON... www.virgemblud.com 07496510049 Vuelio Stand Number B415 With a customer base of over 2,000 clients, Vuelio is Europe`s leading provider of software for communications, public affairs and stakeholder engagement. Vuelio offers an unrivalled portfolio of products and services to serve the modern public relations and public affairs professional. www.vuelio.com/uk 0203 426 4125 Web Behaviour Specialists Stand Number B417 WBS is a London-based digital marketing agency, providing services including PPC, Display, Social Media advertising, SEO and Web Analytics. Our multilingual team helps B2B and B2C brands around the world to achieve their business objectives, whether driving conversions or brand awareness. www.web-behaviour.com 0203 766 0852

WebUsability Stand Number B612 We are a specialist B2B User eXperience agency. We undertake user research to provide insights to inform B2B website development both strategically (who are the users? What are their goals?) and tactically (how usable is the site?). Clients include RS Components, Sony Pro, Spirax Sarco, Kerry, Watco www.webusability.co.uk 01249 444757

Xenogenix Ltd Stand Number S294 Xenogenix is an experienced and trusted Salesforce Consultancy Partner that uses a business process-focused approach to implement & develop cloud based sales, marketing and customer service solutions. We transform the way our clients do business and enable them to find, win and keep more customer. www.xenogenix.co.uk 08456 525 625

Whisk Hampers Stand Number S464 Whisk combines the most delicious artisan products with striking packaging to create eyecatching, delicious Hampers & Gifts to enhance your marketing campaign or delight your clients and employees. Add your logo to our stock range or why not let us create a bespoke gift to your brief or budget. www.whiskhampers.co.uk 01483 211926

Your Business Community Stand Number S874 The small business support community for the 21st Century. For all businesses that realise that they can’t be good at everything. Premium YBC membership gives you unlimited business support & advice, protection, offers, discounted networking and more. Join today for a special show discount. www. yourbusinesscommunity.co.uk 0333 358 3399

Wikitowns Ltd Stand Number S870 Wikitowns are launching a curated, crowd-sourced knowledge centre for e-marketeers. It takes the form of a town with links to all the best websites that provide information, resources and tutorials relating to e-commerce. View the town for free or join to take an active part. www.wikitowns.info 01628 316722

Zymplify Stand Number B912 Zymplify is a cloud based, easy to use and affordable digital marketing software that empowers marketers to grow revenues, increase margins, add value and gain insights. Zymplify your marketing by taking the complexity and fragmentation out of running integrated multichannel campaigns. www.digishare360.com 0845 207 0040

Zoho Corporation Stand Number B954 Zoho is THE operating system for business - a single cloud platform with all the necessary applications to run a business entirely from the cloud. Zoho offers applications for marketing, sales, customer support, finance, human resources, employee productivity and collaboration. www.zoho.eu 0235 6478 90

Wing Lee Creative Ltd Stand Number B340 Worldwide Product Sourcing and Promotional Gifts for some of the world’s largest brands. Whether you require an advertising gift to mail out to your prospects, corporate gifts for staff retention or an annual give-away for your customers, we can provide a promotional product to suit your needs. www.winglee.co.uk 01438 750333 WOW Video Production Stand Number B942 MARKETING VIDEO & CROWDFUNDING VIDEO EXPERTS. Professional marketeers and sales professionals scripting and producing your video. A complete service including actively promoting it to your target audience through social media to get the results you want. www.wowvideoproduction. co.uk 0800 862 0515

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EXHIBITOR LISTINGS SALES INNOVATION E X P O 2 0 1 7 3degrees Social 3EN Access UK Autom8 Connect Axon Garside BBX UK Belbin Blueprint Buffalo7 Buzzbox Telecom Cambashi Ltd CANDDi ChatMarshal Closing Tools Computer Law Training Concept Incentives Limited Coservit Creditsafe CTO Marketing Cygneto Apps Difference Corporation Edge NLP Limited Elation Experts Elite Commando Survival Emergenetics UK Enigen UK EXELA FieldSmartr Limited FIVE CRM FLOQO Focus Management Business Solutions FORA Forcefield Training Ltd Funnee Biz by vincis Greenbank Herrmann International Hoopla Software Hospitality Worldwide Institute of Sales Management IOR Business School Kwame Badu Launchpad CRM (S3P Software Ltd) Lead Forensics Leadfeeder LG Recruitment Libris Systems LiiD MarketMakers NewBook CRM

48

S694 S274 S381 TBC S350 S296 S778 S764 B952 S384 S181 S382 S475 S484 B1060 S476 S770 S354 S264 S276 S352 S388 S780 S570 S690 S584 S684 S588 B250 S272 S474 S266 S692 S1070 S194 S472 S486 S1024 S290 S1000 S585 S286 S670 S460 S482 S260 S168 S680 S190

Objective Assessment OneUp Sales OnTarget Systems Orangutan Parkes Display & Expo Prezentor Professional Sales Awards Pti Worldwide Quantum Leap with Mandy & Co Quota Sales Limited Raw Talent Academy Rikki Hunt Associates Ringhello Ltd Rocketism Sales Expand LTD Sales Gym 360 Salesbox CRM SalesScreen SalesSeek SalesSift Seller Performance Ltd SMART Way Forward The Daily Sales The Prospect Factory The Saas Company The Sales Rainmaker The Salesman Podcast Trip Builder Umbrella Marketing Virgem Blud Wikitowns Ltd Xenogenix Ltd Your Business Community

S862 S160 S771 B156 S172 S470 S292 S892 S696 S282 S192 S1006 S776 S466 S583 S480 S774 S582 B450 S580 B454 S496 S164 S380 S280 S870 S1034 S284 S356 S180 S870 S294 S874

1 Stop Data Ltd 247Email Acorn Press Act-On Software Akkroo allpack Packaging Allwag Promotions Alpha CRC App Design Co Aquamarine Media Avidmode B2B International BasilGlobal Bishops Printers Blackdot Blow Media Brand Recruitment Brandz Ltd Breathe Creative BrightTarget British Promotional Merchandise Association Buffalo7 Business Marketing Club Chat Ninjas Cherry London CISION Clear B2B

B744 B444 B828 B724 B413 B827 B411 B910 S766 B115 B542 B440 B598 B412 B116 B632 B1022 B544 B526 B914 B420 B952 B416 B829 B820 B212 B800


Click4Assistance Ltd Clickoo Clockwise Complete Marketing Club Row Creations Companeo Content Marketing Academy ContentCal Corpdata Creative Digital Agency Datify DeepCrawl Demandbase Depositphotos Digital Marketing Implementation Services Digital Pi Digital Web World Ltd. DigiTechMark Ltd DIRECT SOLUTIONS dotmailer DS Creative Dynistics Eat My Logo edrone Element 26 Enchant Agency Everyday Champion Experian Explore360 VR Expo Stars Interactive Ltd Exposure Ninja Feefo First Exhibition Services Ltd Five CRM FL1 Digital FlexeStand Flowbird Ltd Fourleaf Fresh Egg Ltd FS1 Recruitment UK Ltd Fudge Animation Studios Green River Media Holistic Email Marketing HubSpot Hurricane Hype Branding Imagine Impression Inbox Insight Infinity Initial Incentives Ltd Innovify Intrigger Invoco Telecom IPIA (Independent Print Industries Association) Jin Klarifi Knuckle.tv Kobestarr Digital Kompass UK Ltd. Leadalizer Limelight Publicity Little Orchard Media Loud Monkey Madison Logic Mailing Guy Ltd Major Digital Ltd Marketscan Ltd Marstan Press Media Five Limited Meltwater

B936 B456 B112 B732 B712 B934 B842 B754 B354 B240 B630 B515 B511 B310 B356 B332 B824 B346 B140 B210 B756 B830 B315 B611 B825 B622 B446 B822 B350 B722 B711 B216 B250 B930 S760 B410 B734 B940 B826 B646 B620 B1018 B113 B816 B613 B600 B314 B442 S462 B513 B642 B110 B616 B117 B217 B846 B313 B342 S864 B134 B242 B746 B150 B322 B742 B832 B352 B617 B524 B344

mGage MOO Print Moose Media Management Ltd Muntham House School N’Damus London No Magnolia Productions Ltd OBRIEN DIARIES LTD. ON24 OneMonthApp.com Open Space Advertising Ltd Orangutan Oxford College of Marketing Panoramix VR Pink Lizard Promotions POPcomms PPC Stars Ltd Prime Prospects (Sample Answers) Print And Packaging Solutions Ltd Pro-Active Business Information Ltd ProCo Protocol Global Ltd pslondon Purechannelapps Purpose Media Red Flag Alert ResponseSource ResponseTap Ltd RD Content Rocktime Romanoff Consultants RSVP Call Centres Saleseek Seller Performance SharpSpring Showpad Ltd Simply Marketing Jobs Siteimprove Sleeping Giant Media Sociabble Sonician Spearhead Interactive Speciality Promotions Splento Stampwood Stickyeyes Stream Comms Ltd Sutton Silver Sync Interactive Talkwalker The Animation Guys The B2B Marketing Lab The Business Show The Digital Marketing Association The Institute of Direct and Digital Marketing The Marketing Job Board The Marketing Pod The MarketingSPA Limited TLF Research Transmatico GmbH Trifle Solutions Ltd Twist & Shout Communications Vertical Leap Vuelio Web Behaviour Specialists WebUsability Whisk Hampers Wing Lee Creative Ltd WOW Video Production Zoho Corporation Zymplify

B211 B522 B414 B920 B950 B615 B844 B430 B214 B141 B156 B111 B715 B713 B740 B317 B1030 B330 B736 B1020 B932 B246 B244 B452 B534 B730 B540 B854 B114 B717 B752 B450 B454 B850 B840 B302 B640 B530 B750 B520 B546 B316 B213 B200 B812 B536 B946 B852 B720 B614 B130 B1062 B111 B714 B1022 B532 B856 B152 B610 B944 B154 B312 B415 B417 B612 S464 B340 B942 B954 B912

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B2B Keynote Theatre 1 Sponsored By

Seminar Theatre 6

B1018 B1020 B1022 B1030

Seminar Theatre 5

B914 B916

B915 B917

B924 B926

B934 B936

B910

B911 B913

B920

B930

Sponsored By

B802

B912

B814 B816

B2B Digital Marketing Masterclass

B810 B812

B944 B946 B942

B932

B822 B824 B828 B826

B830

B820 B825 B829 B827

B832

B940

B844 B846 B840 B842

B800

B714 B716 The IDM Academy

B712

B614 B616

B2B MARKETING EXPO

B610 B612

B713

B734 B736

B744 B746

B720 B722

B730 B732

B740 B742

B646

B611 B613

B622 B620

B630

Ninja Traffic and Conversion Masterclass

B632

B640 B642

Seminar Theatre 4 Sponsored By

B500

Seminar Theatre 3 Sponsored By

B302 B300

SALES INNOVATION EXPO

B711

B724

B615 B617

B600 B598

B715 B717

B514 B516

B515

B510 B512

B511 B513

B414 B416

B410

B310

B415 B417

B413

B411

B314 B317 B313

B524 B526

B420

B412

B315 B316 B311

B520

B312

B534

B522

B530 B532

B430

Practical Digital Marketing Masterclass

B322

B536

B544 B540

B546

B542

B444 B446 B440 B442

B332

B340

B342 B346 B344

B330

B202 B200

B214 B216

B215 B217

B224 B226

B213

B211 B212

B220 B222

B210

Seminar Theatre 2

B112 B117

B115 B110

B116 B113

B111 B114

The B2B Inbound Marketing Masterclass

B244

B230

B246

B240 B242

B132 B134 B130

B140

B141

N6 Organisers Office

50

VISITORS ENTRANCE


Funnee Biz Comedy Theatre By Vincis

Seminar Theatre 7

S1082

B1060 B1062

B954

B950 B952

B854 B856

SIE Keynote Theatre 8

S964 S966

S974 S976

S984 S986

S994 S996

S960

S970 S972

S980 S982

S990 S992

S874 S876

S884 S886

S894 S896

S962

S864 S866

Seminar Theatre 9

S1034

B850 B852

B754 B756 B750 B752

S860

S764

S862

S766

S760

S870

S880 S882

S872

S774 S772

S771

S776 S778

S770

S890

S780

S892

Press & Filming Area

Sales Magic Masterclass

Seminar Theatre 10

S670

S684 S686

S694 S696

S680

S690 S692

Sponsored By

S1024 S1021

Networking Area

S1022 Ultimate Sales Lead Generation Masterclass

B454 B456

S464 S466

B450 B452

S460 S462

B354 B356

S354 S356

B350 B352

S350 S352

S582 S586

S570

S474 S475 S476

S470 S472

S588

S580 S583 S585 S584

S484 S486 S480

S372 Sales Office

S1020

S496 S490 S492

S482

Seminar Theatre 11 Sponsored By

S380 S386

S388

S381 S382

S384

S1006

S1004

S1002

B250

S264 S266

S260

S274 S276 S270 S272

B150 B156

S160 S166

S168

B152 B154

S162

S164

S284 S286 S281

S294 S296

S283

S290 S292

S280 S282

S170 S172

S1000

S181

S192 S196

S180

S190 S194

Seminar Theatre 12

N7 VISITORS ENTRANCE SALES INNOVATION

E X P O 2 0 1 7

51


Sales Magic – Selling that works!

Stand S780

Let Karen Dunne-Squire show you how to see beyond the illusion and achieve great sales results Karen Dunne-Squire of Elation Experts has spent the last five years working with small businesses and honing her unique business growth methodology – The Three Pillars of Successful Selling. The Three Pillars is the culmination of over 15 years’ experience in sales and during SIE 2017 Karen wants to share this methodology with you and help you to experience the enormous success she achieves with her one to one consultancy clients. Karen will be delivering a seminar relevant to anyone who has a stake in their business’ success; and three interactive workshops based on “The Three Pillars of Successful Selling” where you can get a taste for the method and Karen’s style of delivery. You will leave with really valuable insights and next steps to create growth in your business.

Seminar “Be an Unstoppable Leader – create a culture of success” In this presentation Karen will share her unique insight into how businesses with a healthy culture regularly outperform their competition and how you can be part of that success.

Workshops • Sales Process - Putting Sales Process at the HEART of your Business • Sales Activities – Develop DIAMOND Standard Communications • Sales Management – Join the High Performing Management CLUB

0117 965 2189 www.elation-experts.co.uk

“I particularly like the process and structure of the Three Pillars system – it produces real evidence on which to base your improvements” Guy Tullberg, MD – Tracklements

Wondering what the ‘playing card’ references are all about? Visit us on our stand (S780) to find out!

28th & 29th March 2017


Developing your brands together

Creative Design Agency

Branded Merchandise Distributor

Together, under one roof, we offer your business a coherent joined-up marketing resource. We’ll help you attract new customers, retain existing ones and add long-lasting value to your brands. Use either of us, or both and let’s see what we can create together.

Contact Jo Smith +44 (0) 1625 430077 +44 (0) 7973 670974 jo@concept-incemtives.co.uk

Concept Incentives/Run Creative Barons Court, Manchester Road, Wilmslow Cheshire SK9 1BQ concept-incentives.co.uk


Celebrate your individuality ...

. . . e l y t s r you . . . h t u o y r u o y

coming soon...


“

49% of businesses never actually follow up sales leads, with a further 25% * never making a second call. Why? SMART Way Forward is a specialist sales, management and training consultancy working predominantly within the sport, leisure, health and fitness industry.

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We offer companies a unique proposition of commercially focused services, including bespoke sales training, customer service training, Continuing Professional Development (CPD), management training, coaching and mentoring workshops, skills development, strategic consultation and sales support.

We are professional, expert, consultants, experienced in the areas listed below.

People are the most important asset within any company. Making sure you have the right people, with the right skills, in the right positions, sharing the same vision, is an essential part of business success.

Advertising & Marketing

Let us help you and your company be the best that you can be.

Sales Management Motivation Resource Management Training Management Training

Contact us on the details below to see how we can help you and your business stand out from the crowd. Be the organisation that customers want to work with first and aspire to consistently exceed all their expectations.

Sales Training Customer Service Training Continuing Professional Development (CPD) Coach Development

SMARTWAYFO WARD Your specialist sales, management, customer service & training consultancy Registered address: 69 Knowl Piece, Wilbury Way, Hitchin, Hertfordshire SG4 0TY web: smartwayforward.co.uk email: info@smartwayforward.co.uk tel: +44 (0) 1438 227563 / +44 (0) 7980 300169 * Research from the Federation of Small Businesses


Pay per appointment telemarketing, lead generation and database cleansing.

The Prospect Factory is a Northampton based telemarketing company that specialises in helping businesses find and win more new customers. During the last 12 months, we have provided our customers with over 20,000 new business opportunities and they have generated more than £40 million of sales as a direct result. Aside from our excellent team of 45 experienced telemarketers, what really sets us apart from our competition is that we only charge for each new business appointment or lead that we set for our clients. If no appointments are set, or they do not meet the agreed criteria for the campaign – there is no charge! Some example campaigns that we conduct:        

Motor manufacturer & dealer groups Car & van Hire I.T hardware & software Telecoms Charity sector Event booking and management Contract cleaning And many other B2B campaigns as current and previous clients include:

If you are looking to grow your sales pipeline and win more customers, contact us now to find out more!

0845 64 34 277 Email:

sales@prospectfactory.co.uk

The Prospect Factory Limited, KG Business Centre, Kingsfield Way, Northampton, NN5 7QS. Registration number: 6697494


#1 SALES TOOL For collaborative & mobile teams

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TRANSFORM YOUR CUSTOMER EXPERIENCE WITH ENIGEN... TUESDAY @ 14:00

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SEMINAR THEATRE 12

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STAND S584

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SALES RECRUITMENT We believe hiring people based on a CV is wrong. Want to find out how we recruit sales talent based on ability for the likes of Red Bull, Tullett Prebon & Capita? Visit our stand.

Stand S192

SALES TRAINING We create highly tailored coaching and development programmes for your people. Designed to achieve your objectives and support their continued development. Visit our stand to book a free consultation with our coaching team.

Catch our MD Lee McQueen’s Seminar on: Attracting, Retaining & Developing Sales Talent: 16:15 Tuesday 28th March Theatre Hall 11


Sales Innovation Expo 2017 Show Guide