B2B Marketing Expo Show Guide 2016

EVENT GUIDE & PLANNER

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IDM TRAINING ACADEMY

ROI

EXPERT

NETWORKING

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LEAD GENERATION

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11 & 12

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LONDON

WEDNESDAY 10AM - 6PM INSPI RIN IDEAS G

LATEST

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150

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CPD POINTS

THURSDAY 10AM - 5PM

MASTERCLASSES G EADIN UK’S LKETERS MAR THEIR S HARE RETS S EC

TECHNOLOGY

TW TH ITT E B ER 2B GU RU

SPONSORED BY:

NEW IDEAS TO INCREASE YOUR:

HEADLINE SUPPORTER:

LEADS OPEN RATES

RANKING IMPACTS

RUNNING ALONGSIDE:

HITS ROI

FOLLOWERS RETENTION

FOLLOW THE SHOW:

WELCOME TO B2B MARKETING EXPO

@ B2BMarketingUK # B2BUK

WHAT TO LOOK FOR AT THIS YEAR’S EVENT: UNMISSABLE HEADLINE SPEAKERS MORE UNMISSABLE SEMINARS IDM TRAINING ACADEMY MASTERCLASSES & WORKSHOPS BUSINESSWORX COMMUNITY VILLAGE B2B MARKETING EXPO AWARDS PARTNERS AND SUPPORTERS SEMINAR AGENDA SALES INNOVATION EXPO FEATURE EXHIBITOR LISTINGS FLOOR PLAN & A TO Z

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Welcome to the B2B Marketing Expo!

Brimming with critical advice, cutting edge ideas and the latest marketing technology, this is where you will find everything you need to elevate your marketing to the highest level.

Designed for the country’s top B2B marketing professionals, the event provides you with the perfect platform to hear from the most influential leaders in marketing, participate in free training and masterclasses, network with some of the most senior marketing professionals in the country, boost your marketing knowledge, and take cutting edge approaches back to your business.

With so much packed into its two day duration, this show guide is designed to provide you with all the information you need in order to get the most out of your visit. All seminars are on a first come first served basis so make sure you get there early to ensure you don’t miss any that you really want to participate in. Masterclasses however do need pre-booking on the show website (www. b2bmarketingexpo.co.uk).

The B2B Marketing Expo takes place alongside Sales Innovation Expo and with such blurred lines between sales and marketing functions these days, you may well find many of the seminars, suppliers and

masterclasses equally relevant to you. That’s why we have co-located the shows, and your ticket gives you access to both, We also have The Business Show, the UK’s biggest business exhibition and conference, running next door and you can find a further 250 seminars on growing a business in there too (your ticket will also give you access).

Use this guide to closely study what’s on and when during the show to ensure you don’t miss out on what’s vital to you.

network with professionals from around the world, boost your marketing knowledge and take cutting edge approaches back to your business.

Enjoy the show!

For more information on everything taking place at the show, please visit www.b2bmarketingexpo.co.uk.

OUT! MISS ST T ’ N IR DO ARE F SEATSME, FIRST T CO , SO GE D SERVERE EARLY! E H T

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SPEAKERS

World Class Keynote Speakers

25

MASTERCLASSES

25 Interactive Masterclasses

HEADLINE SPEAKERS B2B Marketing Expo provides you with the finest line-up of speakers the marketing sector can offer.

Our keynote schedule will provide you with an unsurpassable depth of knowledge and insight to help optimise your business’ marketing.

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38

SEMINARS

75 Thought Leading Seminars

SUPPLIERS

150 Innovative Suppliers

28

NETWORKING

Dedicated Bussinessworx Community Village

DOWNLOAD THE APP! B2B Marketing Expo App

When it comes to marketing advice, it pays to listen to people who have a track record of unique success and experience.

People who have demonstrated again and again a natural talent for rising to the top, whatever the circumstances.

People who continue to push the limits of achievement, or are the driving force behind the biggest brands.

These are the people we’ve hand-picked to present this exclusive series of keynote seminars for you throughout both days of the B2B Marketing Expo. We’re proud to bring you an unrivalled selection of the very finest business leaders in Britain today delivering an essential mix of advice, ideas, and inspiration that will benefit any business, whether you’re just starting out or moving into the big leagues.

When it comes to marketing advice, it pays to listen to people who have a track record or unique success and experience. People who have demonstrated again and again a natural talent for rising to the top, whatever the circumstances.

The next few pages detail every keynote speaker and their seminars so that you can make sure you don’t miss the session that’s imperative to you. And if your hot topic isn’t covered, don’t forget to check out the full seminar schedule later in this guide for more chances to hear firsthand from the experts that can transform your marketing and revolutionise your business.

O NF R I AF E K E EA RL SP OVE

NICKY KRIEL NICKY KRIEL SOCIAL MEDIA

THE B2B TWITTER GURU THURSDAY | 11.45 KEYNOTE THEATRE 1

Nicky Kriel is a social media author, trainer, and consultant. She is passionate about inspiring, educating, and empowering business owners to use social media to grow their businesses.

Nicky uses her background in corporate marketing to help companies integrate social media into their own marketing and business strategies. As a Master NLP Practitioner, communicating is her strength, and she teaches people to engage with the ‘social’ aspect of social networking; it’s not all about tools and technology but about people and relationships.

RAJA SAGGI

LEADS CUSTOMER ACQUISITIONS AND B2B MARKETING FOR GOOGLE UK

HEAD OF B2B MARKETING AT GOOGLE UK Raja Saggi leads customer acquisitions and B2B marketing for the UK and Ireland, the world’s largest market outside of the USA and the most advanced in terms of e-commerce and online advertising expenditure.

Raja and his team are responsible for securing new customers for products such as AdWords through a variation of offline, online, and partner channels; they also manage programs such as Google Partners, Think Digital, and the Google Juice Bars.

WEDNESDAY | 11.45 KEYNOTE THEATRE 1

ALSO SPEAKING ON: WEDNESDAY, KEYNOTE THEATRE 1 AT 14.00

SEMINAR SNAPSHOT

Join Raja as he provides practical tips on how you can use digital advertising to solve B2B customer acquisition, growth, and retention challenges.

SEMINAR SNAPSHOT

John is the founder of Digital Doughnut, a global marketplace for marketers and digital marketing, and LinkedIn’s fifth largest group. He has over 16 years’ digital marketing experience and has seen the industry grow up from the days of the early Internet pioneers to today’s bustling marketplace. John is highly influential in the world of marketing and regularly judges both marketing and technology awards.

Social Selling: How LinkedIn and Twitter Can Increase Sales

JOHN HORSLEY DIRECTOR, DIGITAL DOUGHNUT

CREATOR OF MARKETING’S BIGGEST DIGITAL COMMUNITY THURSDAY | 14.00 KEYNOTE THEATRE 1

Creator of one of the digital marketing industry’s most influential platforms, John Horsley has developed Digital Doughnut to become the international marketing community’s foremost environment to inform, inspire, and lead digital marketing conversations throughout the globe.

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A frequent speaker at conferences, Raja also represents Google for SME related events and advises a number of venture funded start-ups and non-profit organisations.

Digital Best Practises for B2B Marketers

Nicky has published a book, ‘How to Twitter for Business Success’, and has a series of further titles planned. She runs online courses and webinars on social media, and also offers bespoke in-house training.

This seminar will cover the five key elements you need for successful social selling. Nicky will give practical tips for how to use social media, especially LinkedIn and Twitter, to find customers and grow your business for B2Bs - even if you don’t have a sales department or a big budget.

Raja’s career has been exclusively in the technology sector; he was previously the head of business development for Yell (now Hibu), the world’s largest directory company; and as solution strategist for Ariba, where he created sales strategies to target blue chip clients.

In addition to this, the British Interactive Media Association and The Drum have both ranked John as one of the top 100 people in the UK’s digital industry, and Fast Company magazine listed John in the top 50 most influential people on the web.

SEMINAR SNAPSHOT

A Million Marketers Can’t Be Wrong!

John will talk you through his personal journey of building a global community of over one million digital and marketing professionals.

He will draw upon his extensive experiences and demonstrate how harnessing the community in your sector can lead to you owning the marketplace for your industry and gaining the competitive advantage.

WEDNESDAY | 13.15 KEYNOTE THEATRE 1

THE FUTURE OF ENGAGING BUSINESS SAATCHI MASIUS Both Derick Walker and Rosie Duncan work for Saatchi Masius, the dynamic agency which has a creative and strategic excellence synonymous with the Saatchi & Saatchi network.

DERICK WALKER & ROSIE DUNCAN

CEO, SMARTINSIGHTS.COM SEMINAR SNAPSHOT

Derick worked for BMP (now DDB), Leagas Delaney, and Ted Bates, before becoming a founder partner at Laing Henry. Following their acquisition by Saatchi & Saatchi, he became an international strategic consultant for the group. He is currently strategic planning director for Saatchi Masius, the group’s specialist communications agency.

A New Way to Engage Businesses: Treat Them Like People Rational thinking leads to conclusions. Emotional thinking leads to action. So why do so many B2B marketing campaigns take the rational approach to engaging their audiences? As the lines between consumer and B2B marketing continue to blur, Rosie and Derick look at how to engage business audiences using more emotional brand attributes.

Rosie’s studies were focused around what makes humans tick, and how best to communicate with them. This filtered through to her career. With experience in both media and creative she can not only create beautiful ideas, but seed them into the world.

Rosie’s client background includes Everything Everywhere, Vodafone, Compare the Market, Lloyds, Paramount, Netflix, and FMCG.

AFONSO DE SOUSA

LINKEDIN

WEDNESDAY | 11.00 KEYNOTE THEATRE 1

LINKEDIN’S CONTENT MARKETING EVANGELIST LinkedIn is now a comprehensive personal branding resource, offering millions of potential consumers to you, and Afonso Rebelo de Sousa knows exactly how marketers can build and maximise their brand strategies on the platform.

Afonso is a content marketing evangelist for LinkedIn’s Marketing Solutions team in EMEA, helping marketers master content and engage the professional audience only LinkedIn can nurture.

Prior to LinkedIn, Afonso held several senior roles at agencies and brands, perhaps most notably at Adidas where he served as the creative lead at World Cup 2014 for brand and design, before completing his MBA at Insead.

Passionate about communication, Afonso brings a very worldly perspective to his work having lived and worked in eight different countries and regions, including Sao Paulo, New York, Lisbon, and London.

DR DAVE CHAFFEY RATED NUMBER 1 UK INFLUENCER FOR MARKETING BY BRANDREPUBLIC.COM WEDNESDAY | 15.30 KEYNOTE THEATRE 1

2016 will bring with it an evolution of existing marketing trends and an influx of new concepts. Dr Dave Chaffey will provide his insight into the trends business leaders can expect to see as the year progresses.

Dave is author of five bestselling books on ecommerce, including ‘Digital Marketing: Strategy, Implementation and Practice’ and ‘Emarketing Excellence’. He is author, with Rene Power, of the ‘Smart Insights guide to Brilliant B2B Marketing’.

He has been recognised as one of 50 marketing ‘gurus’ worldwide who have shaped the future of marketing by the Chartered Institute of Marketing.

Dave is CEO and co-founder of Smart Insights (www.smartinsights.com), a digital marketing learning community that help over 100,000 member businesses manage their online marketing activities to compete more effectively through practical guidance in templates, eBooks, video training, free blog posts, and the weekly Digital Marketing Essentials newsletter.

SEMINAR SNAPSHOT

B2B Marketing Trends 2016 SEMINAR SNAPSHOT

Connect to Opportunity: Market to a Professional Audience at Scale Afonso will be analysing the B2B context and mind-set, understanding the value exchange on LinkedIn, and what content can help you win.

Which marketing techniques will give the biggest boost to improve business-to-business marketing in 2016? Many of the techniques will involve digital marketing, so in this keynote, Dr Dave Chaffey will review the latest trends and techniques across six key digital marketing techniques. Dave will use examples and tips to show how leading B2B organisations are already succeeding with the latest techniques.

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THURSDAY | 10.20 KEYNOTE THEATRE 1

KELVIN LEE THOMSON REUTERS

SOCIAL MEDIA DIRECTOR SAM PROSSER CAPTIVATING CONTENT THROUGH THE POWER OF BREAKING WORLD RECORDS When a business or brand breaks a record, the subsequent benefits extend far beyond securing a place in the history books. Justine Tommey and Sam Prosser of Guinness World Records explain why.

WEDNESDAY | 12.30 KEYNOTE THEATRE 1

Sam Prosser is Guinness World Records’ head of commercial EMEA APAC and is responsible for growing the company’s commercial business across the region, creating opportunities for brands and agencies to use record breaking to amplify product launches, foster better employee engagement, and to deliver unforgettable brand experiences.

JANE CAVE F IDM MD, THE INSTITUTE OF DIRECT AND DIGITAL MARKETING (THE IDM)

MANAGING DIRECTOR OF THE IDM THURSDAY | 12.30 | KEYNOTE THEATRE 1 A significant influence within Europe’s foremost training and qualifications organisation for the digital, direct, and data-driven marketing profession, Jane Cave is helping both the marketer of today and those in the future become the best they can possibly be.

JUSTINE TOMMEY 6

Where is Your #B2BSocialShip Headed?

Tap into the journey Kelvin undertook as he led Thomson Reuters’ Financial & Risk Division from a London-based social campaign to a global social program. The key question you might ask is “Why and how is social media relevant for my business?” Kelvin will discuss how to lead a diverse, geographically-spread team to execute and achieve your B2B social media goals and how to harness your organisation’s secret social weapon.

marketing experience on both agency and client-side sectors. She has board-level experience in business strategy review and development and has a reputation for her meticulous evaluation skills in market research, highlighting marketing opportunities and defining accountable objectives.

SEMINAR SNAPSHOT

Sam and Justine explain why record breaking is such a powerfully emotive tool, share case studies of some of the most successful campaigns, and provide insight on how to make your campaign Officially Amazing.

Certified in business management, strategic innovation management, digital media, web development, programming, event marketing – and art history, Kelvin has been based in London and Singapore for the last 12 years, creating and project-managing a trail of B2B and B2C online and offline customer experiences for the financial technology, telecommunications, FMCG, and entertainment sectors throughout Europe, Asia, and North America.

SEMINAR SNAPSHOT Kelvin Lee is director of Social Media, Financial & Risk Division at Thomson Reuters. He leads the center of social media, which focuses on digital innovation and excellence for B2B social content, campaigns, and selling for its

Justine Tommey heads up the Marketing Department at Guinness World Records, overseeing the company’s B2C and B2B marketing strategy across the EMEA APAC region.

How to Create Emotionally Engaging, Shareable Content Through Record Breaking

leads’ nurturing and community building goals.

Jane, managing director of the IDM, has extensive commercial and not-for-profit

Under Jane’s leadership, the IDM is dedicated to delivering inspirational learning experiences designed to raise professional standards and competencies across the marketing industry in the UK and internationally.

SEMINAR SNAPSHOT

Is Talent Holding Back Growth?

The UK is the world’s largest digital economy. Continued growth is predicated on a wide range of factors but demand for intelligent, adaptable, and motivated talent will be the deciding factor. The workforce of the future will be motivated by constant personal development and will actively seek out organisations prepared to invest in training.

SEMINAR SNAPSHOT

THURSDAY | 11.00 | THEATRE 6

So What’s Your Go-ToMarket, Anyway?

You may have a well thought out marketing plan but do you really know what this should consist of and where the focal point should be?

Many think this primarily involves email marketing, events, and Internet campaigns, but you could be focusing your efforts incorrectly. Who are you targeting and what is your proposition to them? Christine gives guidance on mastering your go-to marketing plan.

ANDREW GRILL

Christine is head of marketing for Experian SME. She is an international business heavyweight with experience gained globally from start-ups to SMEs and corporates.

Christine has a proven track record in delivering successful technical consumer and B2B products to global markets, specialising in product marketing, communications, and business development. She makes things happen by rapidly understanding customers’ needs and turning insight and requirements into value propositions, go-to-market strategies, and operational plans. A strategist, planner, and “roll up sleeves” implementer, she leads by example and motivates marketing as well as sales teams to become a credible resource.

IBM SOCIAL CONSULTING

INTERNATIONALLY RENOWNED THOUGHT LEADER

CHRISTINE DURKIN EXPERIAN

HEAD OF MARKETING AT EXPERIAN

SIMON BAKER

ITN PRODUCTIONS

B2B VIDEO STRATEGY GENIUS THURSDAY | 14.45 | KEYNOTE THEATRE 1

WEDNESDAY | 14.45 | KEYNOTE THEATRE 1

Global managing partner with IBM Social Consulting, Andrew Grill is recognised across the world for his work in the fields of social business, digital transformation and social media networks.​

Helping to rapidly take ITN Productions from its birth to an industry leading production studio, Simon Baker and his team oversee a portfolio with a rich variety of industry-leading clients across a diverse stream of campaigns.

Simon launched ITN’s branded content offering in 2010, working with major brands on strategy, ideation, and development.

In his current role, Andrew and his team are responsible for developing and delivering a truly consultative approach across the whole of IBM, bringing together the best of IBM’s Smarter Workforce and Social offerings, with world-class consulting services.

His mix of creative, tech, production, and media skills, plus a focus on spotting future trends, has led to ITN being at the forefront of creative production in the UK.

Previously, Andrew was CEO of leading social influence platform Kred, and presents at international conferences on a regular basis, while maintaining a well-read blog at LondonCalling.co about digital transformation and social business trends.

He is also the production lead behind last year’s Lego ad break, the UK’s most awarded ad break.

He firmly believes that in order to “get digital you need to be digital”.

Part strategy, part business, part technology, Andrew is 100% digital.

Additionally, Simon was behind the creation of the UK’s first ‘always on’​ branded content studio, and helped to establish ITV’s branded content offering ‘ITV AdVentures’.

SEMINAR SNAPSHOT

Leverage the Power Within - Harnessing Your #BrandAdvocates on Social Andrew will examine the power of brand advocates – your own employees who can become the best influencers for your company on social. Andrew will provide examples from within IBM about how to best leverage a new source of quality content.

SEMINAR SNAPSHOT

Forming a B2B Video Strategy - How to Be Topical, Timely, and Authentic Audiences demand regular topical content that they can share; brands that achieve this create meaningful conversations and become truly relevant and authentic.

Using the results on ITN commissioned research into B2B marketers’ use of video

by B2B marketing magazine, along with insight case studies from Natwest, Thomas Cook, and BNY Mellon, Simon will explore how to successfully implement an approach to effective video content that truly adds value.

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MARK HUNTER

THURSDAY | 11.00 | KEYNOTE THEATRE 1

DIRECTOR, THE SALES HUNTER

MARK MASTERS MD, THE ID GROUP WEDNESDAY | 10.20 KEYNOTE THEATRE 1

THE WORLD’S MOST INFLUENTIAL SALES LEADER

Mark is recognised as one of the Top 50 Influencers

by Top Sales World and recently named a Top 25 Sales Guru with Bill Gates and Richard Branson.

Mark Hunter, “The Sales Hunter,” is the foremost thought leader in sales profitability and sales leadership. Mark speaks globally to thousands of sales leaders and sales forces each year, sharing strategies from his book ‘HighProfit Selling: Win the Sale Without Compromising on Price’.

Since 1998, Mark has worked with the largest companies in the world, including Samsung, CocaCola, American Express, and Sony, presenting thousands of keynotes and customised training programmes.

AUTHOR OF THE CONTENT REVOLUTION

SEMINAR SNAPSHOT

Mark Masters is the owner of content marketing consultancy, The ID Group, and author of ‘The Content Revolution’.

Lead generation success only happens when you are very deliberate about “HOW” you target prospects. The “HOW” is where most companies struggle because there is so much competitive noise and difficulty in getting to get the prospects attention. Join Mark Hunter, as he provides you the specific “How Tos” in getting prospect’s attention and getting them to engage with you. You’ll leave with very actionable steps you can implement immediately!

Mark firmly believes in the importance of businesses building an audience they control through compelling content that educates, informs, and entertains. This is not about creating more, but being relevant to an audience who matter.

Mark curates the ‘Once Upon A Time’ storytelling event, presents ‘The Content Revolution’ workshops and co-presents the ‘Marketing Homebrew’ podcast every Friday morning. His online series, ‘Talking Content Marketing’ brings together influencers, authors, and speakers from the world of marketing to share their knowledge.

SEMINAR SNAPSHOT

Refugee or Revolutionary – the Content Revolution is Here Companies still adopt a 20th century mind-set to market their products. It is time to control the spaces you own and be more compelling to an audience to make profitable action. How are businesses embracing a content mind-set? Let’s see the proof from UK businesses who are making a difference with an owned media approach. It’s time to make a stand and acknowledge that the media landscape is changing. You are now the media.

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Lead Generation Strategies for Today’s Complex, Noisy Environment

SIMON MORTON EYEFUL PRESENTATIONS LTD

B2B PRESENTATIONS INNOVATOR SEMINAR SNAPSHOT

B2B Presentations – Why It’s Time to Think, Act, & Deliver Differently This session highlights the need to approach presentations differently from inception to delivery – it’s not a soft skills or technical PowerPoint session!

Instead it’s about fundamentally changing people’s ingrained behaviours and approaches in order to produce presentations that increase audience engagement and maximise ROI.

In creating effective business presentations, Eyeful Presentations are enjoying worldwide acclaim for their work in getting their customers the best possible results from their presentation opportunities.

Eyeful Presentations are enjoying worldwide acclaim for their work in getting their customers the best possible results from their business presentation opportunities. Back in 2004, Simon Morton packed in the ‘day job’ and started a mission in mind to rid the world of bullet points and poor presentations. Eyeful Presentations was subsequently born with the simple goal of creating better, more effective business presentations that will engage audiences and deliver results and success for presenters. ‘Presentation Optimisation’ is the formula behind this success and is the methodology used by Eyeful across six global offices to create the very best business presentations. Simon’s acclaimed first book ‘The Presentation Lab’, published by Wiley in 2014, is in the process of being translated into six languages.

THURSDAY | 15.30 KEYNOTE THEATRE 1

SPENCER WALDRON REGIONAL MANAGER , PREZI.COM

VISUALLY CAPTIVATING YOUR AUDIENCE

LOUIS ARCHER

TABLEAU SOFTWARE UK LTD

BUILDING YOUR MARKETING MACHINE WEDNESDAY | 17.00 | KEYNOTE THEATRE 1

THURSDAY | 16.15 | KEYNOTE THEATRE 1 Spencer Waldron is European regional manager for Prezi.com, the dynamic presentation tool used by more than 60m people around the world.

Apart from helping to grow the Prezi business in Europe, Spencer regularly writes for European business publications about presentation skills and has a wealth of experience in helping people create better presentations and be better visual communicators.

SEMINAR SNAPSHOT

Craft the Ultimate Sales Pitch Presentation Come and find out how you can craft a stellar sales pitch presentation. Discover how marketing and sales teams can effectively work together to create content and messaging that persuades, design rules and tips that will ensure a clean professional presentation design, and how you can improve your presentation delivery skills including conversational presenting.

Louis Archer is senior marketing specialist at Tableau, the leading provider of fast analytics and data visualisation software. Louis shares Tableau’s passion in helping people see and understand their data, so join him as he takes a look at the nuts and bolts of the modern, analytical marketing machine.

SEMINAR SNAPSHOT

Measure Your Marketing – The Analytical Modern Marketing Machine Louis will show you how you can see the complete picture of how your marketing efforts are truly performing, and implement tactics that can increase your performance as a result of becoming more data driven.

PHILIP CALVERT THURSDAY | 14.00 | THEATRE 6

PHILIPCALVERT.COM

EXPERT ON SOCIAL MEDIA SELLING THURSDAY | 16.15 | KEYNOTE THEATRE 1

DIRECTOR GENERAL, BPMA

21 GREAT IDEAS TO REV UP YOUR NEXT MARKETING CAMPAIGN

Louis has a strong focus on driving new leads and brand awareness across the UK, Europe, Middle East, and Africa for Tableau’s growing international business. He makes datadriven decisions daily using Tableau with data from inbound and outbound campaigns.

GORDON GLENISTER

This inspiring session will make you look at branded merchandise in a whole new way. It’s the perfect reward, brand awareness tool, incentive, apology, and so much more.

ABOUT THE SPEAKER Gordon Glenister shares some really creative but simple ways you can promote your brand using tactile product media.

The bpma represents over 555 promotional gift suppliers, all of which are credit checked and referenced giving you peace of mind when you buy promotional products. In an industry now worth £1bn, the array of products and branding techniques has never been more varied. It’s the only media that makes its audience feel appreciated.

An expert in helping businesses who struggle to see ROI from their social media activity, Philip Calvert is in great demand across the globe as a speaker and consultant …and he’s SEMINAR SNAPSHOT here to speak to you about perfecting your social media strategy.

How to Fix Your Failing Social Media Sales Strategy – Today Social media is no quick fix to sales success – something that businesses everywhere are learning to their cost. Because what started out as the ‘brave new world’ of sales has for many not yielded the results they were promised. So join social network entrepreneur Philip at this startling workshop, where he’ll reveal the secrets of creating a truly successful social media sales strategy – even in the toughest of industries.

Philip is a leader on social media selling, an author, and the founder of an awardwinning social networking site.

His expertise lie in working with businesses who believe that social media can’t, won’t, or doesn’t work for them – particularly regulated industries and those with heavy compliance.

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NICHOLAS OROSZ EVERYDAY CHAMPION

WHY BUSINESSES MUST EMBRACE SEARCH ENGINE MARKETING WEDNESDAY | 14.00 | THEATRE 7

ALSO SPEAKING ON: THURSDAY, THEATRE 6 AT 15.30

SEO is the art and science of ranking highly in search engines (whether Google, YouTube, or Amazon) for particular keywords. It is a skill that can transform your revenue within months.

We will discuss technical matters (such as website architecture, the semantic web, and ensuring that sites are mobile friendly) and conversion tactics to ensure that your brand is compelling and that your online brand is irresistible and compelling.

WHY NOW IS THE PERFECT TIME TO EMBRACE E-COMMERCE The retail sector shows every sign of being slap bang in the middle of its Uber moment. Money is pouring away from the high street and going online.

If you can creatively put yourself in front of the tsunami of Amazon traffic using FBA (Fulfilment By Amazon)….. if you can create your own store and build a dynamic sales marketing funnel…… then you can join today’s online retail gold rush.

ABOUT THE SPEAKER Nicholas is a London based SEO expert. He helps businesses make more money by being found on the search engines, whether it be Google, YouTube, or Amazon. But the creativity is also in ensuring that potential customers connect with those businesses because their message is compelling and authentic, and because they care about the same things that their customers care about. Nicholas has a voracious appetite for staying on the cutting edge of the latest algorithmic changes as part of a small mastermind group of the top SEO experts in the world.

MATT GIBBS NO MAGNOLIA PRODUCTIONS LTD

LUKE QUILTER

VIDEO – PREPARE TO SUCCEED – 10 KEY TIPS TO PLANNING YOUR VIDEO

SLEEPING GIANT MEDIA

SEARCH MARKETING AND THE IMPORTANCE OF SOCIAL MEDIA WEDNESDAY | 14.45 THEATRE 6 With search marketing always evolving, it is hard to keep up with the latest trends.

Social media has become a large factor in search marketing and to be effective online you have to embrace a return to good old fashioned marketing, which involves talking to and engaging with your customers on a personal level.

ABOUT THE SPEAKER With over a decade in marketing, Luke has a wealth of experience.

He runs the multi-award winning agency, Sleeping Giant Media, and grew the company in just five years, with no external funding, to over 30 full-time staff.

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GEOFF HOCKING BREATHE CREATIVE

THURSDAY | 11.00 | THEATRE 7 From a basement start-up in East London to creating bespoke video and animation content for a range of high-end household names.

Matt looks at 10 key ways to ensure you get the best out of your video supplier. Includes budgeting, planning, briefing, safety, and reinforcing your brand.

ABOUT THE SPEAKER Matt co-directs No Magnolia, a creative video and animation production agency based in Berkshire. He oversees all video shoots, acting as project manager, producer, director, lighting cameraman, editor, and teamaker. Ask him about video, photography, sausages, Nirvana, and Newcastle United.

BRAND OR BLAND? THE BRAND CHALLENGE FOR SMES WEDNESDAY | 13.15 | THEATRE 7 Branding often takes a back seat for SMEs who plead lack of resources or time and see it as something only for the Apples and Nikes of this world and not for them.

Yet branding is a vital element in propelling a company into the consciousness of its potential customer. Learn how you can effectively use the power of branding in your business to give you the competitive edge.

ABOUT THE SPEAKER Geoff is a trained designer and marketer. He has over 40 years’ experience managing and developing brands and brand communications for both large and small organisations in the private and public sectors.

MARIANNE WIIL WEB BEHAVIOUR SPECIALISTS ABOUT THE SPEAKER Marianne is Swedish, and she held several digital marketing positions in the travel industry in her home country before moving to London in 2015. Her experience includes search engine optimisation and designing web content for the largest hotel chain in the Nordics and for two global car rental companies. She joined Web Behaviour Specialists, a digital marketing agency, as a digital marketing manager in 2015.

CONTENT STRATEGY FOR THE WEB Does your website offer relevant and engaging content?

Join Marianne as she draws on all her industry expertise and delivers a fascinating and highly beneficial look into what you should be considering when creating a content strategy for the web.

THURSDAY | 12.30 THEATRE 7

OISIN LUNNY OPENMARKET

21ST CENTURY MOBILE ENGAGEMENT THURSDAY | 13.15 KEYNOTE THEATRE 1

Oisin Lunny is part of the Market Development team at OpenMarket, looking at new verticals and strategic business and technology opportunities for the company.

RYAN SEDGWICK IMPACT DIGITAL MARKETING

MARKETING AUTOMATION AND EMAIL MARKETING WEDNESDAY | 14.00 THEATRE 6

In this marketing automation and email marketing workshop, Ryan will provide an overview of what they are, how they work, and the things you should consider before implementing them.

He’ll also give you an overview of the benefits, and how they can add value to your business.

ABOUT THE SPEAKER Ryan Sedgwick is a Chartered Marketer, Freeman of the Worshipful Company of Marketors, and managing director of Impact Digital Marketing. Ryan has gained extensive B2B and B2C marketing experience working across a broad spectrum of industries. Ryan successfully utilises his skills and knowledge to effectively support businesses in getting the most from their marketing investments.

UTAM BHUDIA DIRECTOR, ADTUBE

HOW TO USE VIDEO CONTENT EFFECTIVELY FOR SOCIAL MEDIA WEDNESDAY | 15.30 | THEATRE 7 To increase online presence and engage with new/existing customers, one video on the homepage of a website isn’t enough You wouldn’t post one blog or Facebook update and expect results, would you?

It’s the same with video. In this seminar, you’ll learn how to use video content effectively for social media as well as take away a few ideas on what you could do to engage with your customers.

ABOUT THE SPEAKER Founder and director of AdTube, a London based video production company specialising in video content for social media. Utam has years of experience producing his own YouTube videos and producing videos for companies of all sizes.

OpenMarket provide mobile engagement solutions for global Fortune 1000 companies. Oisin’s background of over 21 years in technology and media includes roles as UK managing director for the world’s largest social space for teens, and global product manager for media services at Europe’s largest network operator.

Oisin speaks and moderates at conferences globally, maintaining a parallel profile as film composer, producer, and DJ. Oisin sits on advisory boards for The Economist, Big Think, and Finnay, and chairs the Fundraising Online Advisory Panel. Oisin has spoken at over 100 conferences, contributes to The Guardian, B2B Marketing, and Tech City News and is in LinkedIn’s Top 5 Most Engaged Marketers of 2015.

SEMINAR SNAPSHOT

Ad-blockers, App Fatigue, and Engaging With Mobile First Consumers Ad-blockers have been in use for some time, but 2016 is when the proverbial hit the fan. The advertising model of ‘spray and pray’ doesn’t work on mobile devices, and mobile first consumers are interacting with brands how they want to, rather than viceversa. This presentation examines mobile engagement trends and shares techniques to reach today’s tech-savvy consumers, despite adblockers and app fatigue.

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CONNOR KINNEAR

PASSLE

CREATE COMPELLING CONTENT FOR LINKEDIN THAT DRIVES TRAFFIC BACK TO YOUR WEBSITE

LEVERAGE SMS TO MAKE YOU A SMARTER MARKETER Targeted, flexible, cost effective, and traceable, SMS text messaging is far from an archaic means of communication.

WEDNESDAY | 11.00 | THEATRE 7

ABOUT THE SPEAKER Connor Kinnear is a marketer with over 15 years of experience, from blue chip companies to tech start-ups.

Connor has worked and consulted with some of the biggest brands in the world, helping them to drive deeper engagement with their customers through social media. He is now CMO at Passle, a digital marketing platform that turns busy experts into recognised thought leaders.

STEPHEN HAMPSHIRE

Find out how to differentiate yourself on social media and extend your reach through content without having to pay to play.

You’ll discover actionable strategies for long-term content success, and tips to get your senior leaders and busy experts creating thought-leadership content.

GILLIAN HUGHES

WEDNESDAY | 11.45 | THEATRE 6

VEOO LTD

ABOUT THE SPEAKER Gillian joined Veoo as VP in September 2015 to launch their Corporate Sales division, focusing on bringing new innovative products to the European market, namely the Veoo mobile wallet solution. Gillian’s previous experience has been varied; most recently she was head of the EMEA RMG, Social Casino and Lottery business from Facebook’s HQ in Dublin. Gillian was also the international director of digital media distribution for World Wrestling Entertainment (WWE), an integrated media organisation.

TLF RESEARCH

TREASURE IN THE ABYSS: MAPPING THE B2B CUSTOMER JOURNEY

CANNIBALIZATION AND ITS IMPACT ON THE VISIBILITY OF YOUR SITE CONTENT Duplicate content, in all its forms and varieties, is one of the biggest issues in SEO at the moment. Internally, duplicate content can cause no end of problems in terms of search engine positioning.

THURSDAY | 13.15 | THEATRE 6 Journey mapping unites customer insight, service design, management, and communications to reveal the specific decisions and events that reduce churn and increase share of wallet.

It brings customers’ views into sharp focus for your business, putting you in a position to transform their experiences. This seminar outlines key steps in mapping the customer ABOUT THE SPEAKER journey, highlighting the pitfalls and opportunities along the way and Like you, customer insight showcases some real specialist Stephen Hampshire world examples. has learned to be wary of the hype. Should you be changing your measure? Investing in text analytics? Using customer ‘big data’ instead of insight?

Or perhaps the emperor has no clothes?After 16 years in customer insight, Stephen’s view is different to most. He believes that creating great customer experiences is simple (though rarely easy).

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In fact, with research firm Inonetics estimating that SMS marketing spend will reach $8 billion dollars globally in 2016, how can you afford not to be utilising it as an intrinsic part of your marketing programme?

JON EARNSHAW PI DATAMETRICS

Jon has defined three types of cannibalisation: internal cannibalisation, sub-domain conflict, and semantic flux.

Jon will discuss the three different aspects of cannibalisation and how to identify these issues on your site.

WEDNESDAY | 11.00 | THEATRE 6

ABOUT THE SPEAKER As CTO of Pi Datametrics, Jon Earnshaw is passionate about the future of search technology and in particular personalisation and semantic search, which is changing both the way we search, the way we interact with search engines, and the subsequent outcome of a search. Jon is an accomplished speaker and well known within the digital marketing industry.

USING GOOGLE ANALYTICS TO GENERATE B2B CONTENT IDEAS

EMILY HILL WRITE MY SITE

Learn how to use Google Analytics (GA) to evaluate the performance of your B2B content, and generate new ideas.

In this practical session, we’ll explore which of GA’s many tools are best deployed to examine how your audience really feels about your content.

We’ll then discuss how to use these insights to revamp your strategy so you are supplying every website visitor with the right content at the right time.

WEDNESDAY | 12.30 THEATRE 6

HOW TO MAXIMISE YOUR TEAM’S PRODUCTIVITY

ABOUT THE SPEAKER

Employees who describe themselves as ‘happy’ are up to 50% more productive than their ‘unhappy’ counterparts.

Join James to learn more about the benefits of improving your company culture and pick up tips you can implement tomorrow for free.

JAMES CULLEN

THURSDAY | 13.15 THEATRE 7

James Cullen is the co-founder and CEO of Givvit, the mobile app and web transaction platform that lets you send spontaneous treats and little gifts with a personalised message to employees, clients & customers.

ABOUT THE SPEAKER Emily has been at the helm of copywriting agency Write My Site since its launch in 2006. The revolutions in search, social media and digital marketing that have occurred in the last decade have not altered the fundamental premise of the agency: to provide high quality thought leadership content to clients across a range of sectors.

ABOUT THE SPEAKER Coming from a background of technology and digital advertising followed by working agency-side in content creation and demand generation, Ross now manages Inbox Insight’s entire product suite.

This includes lifecycle management of multiple digital channels targeting a global audience of over 2 million senior professionals.

THURSDAY | 13.15 THEATRE 8

GIVVIT FOR BUSINESS

ROSS HOWARD GEOF GIBBONS STAMPWOOD

6 STEP STRATEGY FOR SUCCESSFUL MARKETING AUTOMATION

ABOUT THE SPEAKER Geof Gibbons is an independent marketing automation specialist with a track record of helping clients get great results from their technology.

Certified on a range of major platforms, Geof not only helps with technical usage, but also ensures the approach to the project is properly planned and aligned with business strategy. In addition, as one of the pioneers in customer relationship management (CRM) technology and email marketing, Geof has helped over 120 organisations target prospects and customers more effectively - enabling them to achieve significant growth. Geof even helped a leading law firm win their industry’s ‘Best Use of Technology for Marketing’ award.

WEDNESDAY | 13.15 THEATRE 6 Modern marketing automation is designed to streamline your processes. However, correct implementation and usage is critical.

Without the right strategy, technology becomes nothing more than a tool to help your existing processes, meaning it makes it easier for your teams to continue doing the wrong things, getting the same or worse results. Geof will show you how to map out a modern strategy and automate it in the best way possible.

INBOX INSIGHT

THE 3 BIG QUESTIONS FOR B2B LEAD GENERATION B2B lead generation is more complex than ever. The rise of content marketing and new digital technologies has changed the face of traditional B2B marketing.

Diminishing returns from cold calling means that you need to apply new intelligence to your data, content, and channels to get the best results.

Attend this seminar to get the answers to the big questions you should ask before embarking on any lead generation campaign.

ALSO SPEAKING ON: THURSDAY, THEATRE 6 AT 12.30

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IAIN LOVATT

HEATHER BAKER

THE BLUE GROUP

CEO, TOPLINE COMMS

CLOSED LOOP MARKETING: WHAT EVERY MARKETER WANTS THURSDAY | 11.45 | THEATRE 8

Iain’s main focus will be to discuss a ‘closed-loop’ marketing methodology that enables perfectly targeted marketing – what every marketer wants.

ABOUT THE SPEAKER Iain has over 30 years of experience at the forefront of database marketing, insight and Big Data analytics. Having founded marketing solutions provider Blue Sheep in 1986, Iain has spent time consulting for hundreds of Marketing Directors across all sectors. As well as his day-to-day duties Iain has also held roles as IDM Chair of the Data Council, DMA board member, Visiting Professor to the faculty of Business and Law at the University of the West of England and was included as one of 2015’s Big Data 100.

ABOUT THE SPEAKER As well as being CEO of TopLine Comms, a video and integrated communications consultancy agency, Heather is also editor of two award-winning blogs; B2B PR Blog and Small Business Heroes.

Heather holds an MBA from London Business School and an MA in Psychology from the University of Cape Town. She is the proud owner of a black labrador and a feisty cat, who is best observed from a distance of at least three feet.

In Iain’s own words, “this is what every marketer is striving to achieve!” This methodology has been implemented for hundreds of organisations across the globe in retail, leisure, insurance, online gaming and B2B sectors, and in this session Iain will be explaining the key elements of this ‘closedloop’ marketing process and giving advice for implementing your own CRM strategy aggressively.

When you, your boss, his/ her boss, the director, the producer, the lawyers, the scriptwriter, HR, and the camera operator all have different ideas about what the video should be, how can you create something with a singular purpose and message?

WEDNESDAY | 15.30 THEATRE 8

ROBERT NORUM

CMO, MAILJET

AGENT3

MOMENT MARKETING: DEMYSTIFYING EMAIL MARKETING AUTOMATION FOR SMES

Email marketing automation has had the appearance of a dark art form and is predominantly used by large enterprises.

Mailjet’s CMO, Judy Boniface, demystifies email marketing automation and talks about tools, techniques, and hacks that can be utilised by companies of all sizes to increase their email ROI to above average of £38 for every £1 spent.

ACCOUNT BASED MARKETING BOOSTS SALES, BUT IS YOUR ORGANISATION READY? WEDNESDAY | 11.45 | THEATRE 8 ABM is a hot topic for modern B2B marketers, but why?

The idea of delivering bespoke campaigns, targeted at specific sets of stakeholders within key accounts around messages which are relevant to their individual pain points seems like common sense, so why isn’t everyone doing it? What stops organisations from doing ABM well? Which skills, processes, and tools are needed to take advantage of and prove the value of ABM?

ABOUT THE SPEAKER

ABOUT THE SPEAKER For more than a decade, Judy has successfully toggled between the role of a marketing strategist, technology enthusiast, management consultant, and social entrepreneur.

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In a time when everyone is making a video, why will yours matter? How do you avoid those rookie production errors?

JUDY BONIFACE

WEDNESDAY | 17.00 | THEATRE 6

Drawing on the requirements of hundreds of Marketing Directors and CMOs, Iain has created a ‘closed-loop’ marketing methodology that combines data blending, Single Customer View, customer insight and marketing automation.

PUSHING THE BOUNDARIES WITH VIDEO

Robert has over 20 years’ experience in B2B marketing, and he has spent the last 3 years at the cutting edge of ABM - helping to develop ABM strategy and programmes for some of the world’s largest organisations including Oracle, SAP, VMware, EMC, Citrix, Quintiles and Tata Communications.

WEDNESDAY | 12.30 THEATRE 7

INTEGRATING SEARCH, CONTENT, AND SOCIAL MEDIA MARKETING FOR B2B BUSINESSES Developments in digital marketing are arriving at an astounding rate, increasing the difficulty for brands to focus on the tactics and channels that best work for them.

ANN STANLEY MD, ANICCA DIGITAL

Ann will provide practical advice on adopting an integrated approach when it comes to arguably the most important element of digital customer acquisition and brand building - content marketing. She will also discuss the importance of search marketing and social media to support your content marketing strategy. Join Ann for this hugely informative and enlightening session and see for yourself why Anicca Digital are so highly regarded in the science of search.

STEVE EVANS

ABOUT THE SPEAKER Ann Stanley is the co-founder and MD of data-driven digital marketing agency Anicca Digital, and has been working in online marketing since 2001. Ann, who is Google AdWords accredited and a Chartered Marketer regularly speaks at local, national, and international events on a range of digital marketing topics. She specialises in providing practical tips on using AdWords, search engine optimisation, ecommerce marketing, and marketing automation.

ALSO SPEAKING ON: THURSDAY, THEATRE 8 AT 15.30

CEO, AKERO LABS

IAN DODSON DIGITAL MARKETING INSTITUTE

IT’S TIME FOR DIGITAL TO GROW UP: FROM THE NEW KID TO THE NEW PROFESSION THURSDAY | 11.45 | THEATRE 6 Now is the time for the digital industry to formalise itself as a ‘profession’ by establishing education and qualification standards that clarify what it means to work in the digital landscape.

DMI’s Qualifications Framework ensures that consistent and accredited programmes are taught in universities in 70+ countries and adopted by organisations such as IBM and Vodafone.

10 DIGITAL AGENCY SECRETS TO CAPTURE AND CONVERT QUALITY LEADS WEDNESDAY | 12.30 THEATRE 8

Growing your business nowadays is largely based around digital marketing trends. The field can be overwhelming.

We’ll cover 10 practical digital agency tips to manage leads effectively, from initial contact through conversion, without spending thousands more on marketing, including: personalisation, automation, tracking, landing page optimisation, and more. Steve is a frequent speaker at digital and social media marketing conferences and sits on the judging panels for a range of marketing awards.

ABOUT THE SPEAKER ABOUT THE SPEAKER As co-founder and director of the Digital Marketing Institute, Ian is responsible for the creation and promotion of a roadmap of industry driven courses and qualifications in digital marketing.

He has led teams in the creation of a wide range of education programmes and qualifications from short courses through to master’s level in digital marketing.

Steve has over 10 years of industry experience including the successful building of a leading digital marketing agency. With a combination of both knowledge and enthusiasm for all things marketing, Steve pioneers digital marketing and social and online media strategy.

ROBERT FISHER PRESIDENT, DRUMBEAT MARKETING

MARKETING MISTAKES – FIND THE CURE, DON’T TREAT THE SYMPTOMS WEDNESDAY | 16.15 | THEATRE 6 Most marketing mistakes are the result of treating marketing like it is a series of events.

This presentation provides simple steps you can take to improve your company’s marketing and improve the business results that come from that marketing. The session also provides you with questions to ask for any marketing action, ways to avoid bad decisions, and methods to ensure marketing stays focused on improving business results.

ABOUT THE SPEAKER Robert has a diverse background in all types of marketing, including online, direct mail, television, radio, and more. Before beginning a full time career in marketing 20 years ago, he was a marine and registered nurse. Robert enjoys contributing to the online community and finding new ways to bring real business success to every drumBEAT client.

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HANNAH MASSAM

DREAMTEK

ABOUT THE SPEAKER

USING MEDIA APPRENTICES TO BRING NEW LIFE TO CONTENT MARKETING

Hannah Massam has been with Dreamtek for 10 years and has been central to the creation of The Dreamtek Academy. As centre manager, Hannah oversees the whole apprenticeship scheme.

She works with the company’s team of trainers, assessors, and the apprentices themselves to bring a creative and diverse course to our students.

Learn about Dreamtek’s successful apprenticeship scheme, from both Hannah and directly from their apprentices.

THURSDAY | 14.45 THEATRE 6

The apprenticeship is about learning in a real world environment, and Hannah will discuss how learning in the workplace gives a greater advantage to their apprentices. Dreamtek has provided creative apprentices to some of the country’s leading companies in their media, learning, marketing, and broadcasting departments. Find out how you can become part of it.

LANDING PAGE OPTIMISATION IN THE MOBILE ERA The rise of mobile is changing the landscape for everyone in digital marketing.

DR. PETER HUGHES

Estil is co-founder and director of customer success at UnDelay.io.

In this talk we’ll explore the problem of low mobile conversion rates and discuss actionable solutions.

COGNITION

SEX AND THE PSYCHOLOGY OF FERTILE BRANDS WEDNESDAY | 14.45 THEATRE 8

What can seduction strategies tell us about how brands are built and why we consume them?

Why is ‘authenticity’ the key to building a powerful brand and why do so many brands try to ‘fake’ it? What can the psychology of the mating game tell us about how outbound and inbound marketing can work together? This provocative look at the psychology of brands will change the way you think about marketing.

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WEDNESDAY | 16.15 THEATRE 7

ABOUT THE SPEAKER

ESTIL WALLACE

As a consultant, he has helped numerous companies with marketing, sales, networking, customer service, and quality control.

UNDELAY

JODIE WILLIAMS & JENNY HUGHES

REACHING YOUR TARGET AUDIENCE THROUGH CONTENT THEY’LL CARE ABOUT WEDNESDAY | 11.45 | THEATRE 7

THE MARKETING POD

Content marketing can deliver big results, but too often businesses dedicate hours to churning out blogs, e-shots, and social media activity targeted at nobody and generating no interest.

B2B audiences are people too: if content is outside their sphere of interest or the topic doesn’t impact them or their customers, engagement will never be high. This seminar offers tips and actionable plans to ensure you deliver engaging content that resonates.

ABOUT THE SPEAKER

ABOUT THE SPEAKER

Dr. Peter Hughes is a psychologist, writer, and co-founder of Cognition. He has appeared in many programmes on business psychology, marketing, and branding including ‘Secrets of the Superbrands’ and ‘Addicted to Pleasure’ with Brian Cox.

Jodie Williams and Jenny Hughes left senior marketing roles in corporate organisations in 2013 to set up The Marketing Pod (We Grow Ideas) - an award-winning agency that delivers fully integrated marketing services, from PR campaigns to proposition development. With over 25 years’ combined B2B marketing experience, Jenny and Jodie have worked across energy, financial services, technology, and travel and specialise in engaging campaigns that deliver tangible results!

PETER HOLLAND

MD, ARKEVISTA

EXPLOITING BIG DATA TO DRIVE B2B MARKETING AND SALES

INCREASE SALES, IMPROVE EFFICIENCY & RETAIN MORE BUSINESS USING SMS COMMUNICATIONS An in-depth look into engagement with customers via SMS text; how the simple SMS text can be used as a marketing tool to increase sales and integrate with third party applications to improve customer service.

WEDNESDAY | 15.30 | THEATRE 6

This practical ‘how-to’ seminar explores ways to exploit big data to increase the effectiveness of B2B marketing and sales.

ABOUT THE SPEAKER Peter has 20 years’ experience focused upon the exploitation of information and technology to improve business performance. His knowledge spans several business sectors, but he has particular expertise in telecommunications, financial services, automotive, media, FMCG, maritime, transport, and energy, as well as local and central government.

MIKE NCUBE

The continued dramatic rise in the volume and complexity of available data presents a challenge for businesses to source all relevant and timely information. Peter outlines how to gain competitive advantage through finding and using new data to drive marketing strategies, manage distribution channels, and improve sales conversion.

ANDREW COOK TEXT GLOBAL LTD

As the number of smart phone users and the amount of time consumers spend on a mobile device increases, SMS is a communication channel that can’t be ignored.

THURSDAY | 16.15 | THEATRE 8

ABOUT THE SPEAKER Andrew Cook, expert in mobile marketing & SMS communications, has over five years’ experience in this business sector, now serving as senior business development manager for one of the UK’s leading SMS providers.

PERIDIGITAL

PAID SEARCH MARKETING INSIGHTS FOR B2B MARKETERS WEDNESDAY | 14.45 | THEATRE 7 Mike will delve into the paid advertising tactics that business marketers can use to reach their target markets and increase retention rates.

He will also provide tips on how to use paid search as part of a multichannel strategy to boost conversions. Mike is co-founder of Search Optimise, a leading Google partner agency that helps businesses plan and manage their online market segmentation, targeting, and ABOUT THE SPEAKER positioning strategies.

PROMOTIONAL MERCHANDISE: IT’S A NO BRAINER! PINK LIZARD PROMOTIONS In this session, Kate will explain why using promotional merchandise as one of your marketing pillars is one of the biggest ROIs you can get.

KATE DUFFIELD

She’ll also show you the best ways to use your branded products, and tell you why the biggest digital company in the world invests in lumpy mail!!

WEDNESDAY | 14.00 | THEATRE 8 Mike is a digital marketing expert with over 12 years’ experience helping businesses target and reach their markets through online channels, tools, and tactics. He is a Google AdWords certified expert and Microsoft Bing professional and manages over £3million of paid search budgets per year through his agency.

ABOUT THE SPEAKER Having worked with and for some of the biggest retailers in the world, Kate decided the time was right to branch out and build something for herself. In that time, Kate has started two companies under the Pink Lizard banner.

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DRIVE MARKETING AND SALES THROUGH THE VOICE OF YOUR EMPLOYEES

ABOUT THE SPEAKER

WEDNESDAY | 11.00 | THEATRE 8 Social media has changed the ways companies generate business, particularly in the B2B space, prompting a transition from company to client contact to direct employee to decision maker contact.

With 50% of employees characterised as millennials by 2020, these shifts will become the norm. In this session, learn how companies can embrace these business shifts by spearheading social media across the enterprise to boost sales.

MARYLIN MONTOYA SOCIABBLE

Join Bill as he provides a highly insightful look into why you need to take care when straying into the spreadsheet minefield.

JASON SAMMON FL1 DIGITAL

INSIDE GOOGLE ANALYTICS: WHAT’S REALLY HAPPENING TO YOUR WEBSITE WEDNESDAY | 16.15 THEATRE 8 We’ve all heard that time is money, but we also know knowledge is power! It’s easy to spend too much time getting bogged down in often unnecessary detail, just trying to gain a little more knowledge.

We look at what’s really useful and through leveraging some of the very latest features of Google Analytics, we look at how you can gain useful knowledge with only a little time.

Through her work in social media business as a social media consultant, where she managed a range of LinkedIn-related projects, Marylin has dealt with a wide range of topics in social media business and enterprise communications.

He explains why spreadsheets are dangerous; he discusses their limitations, their strengths, their lack of connection to the source data, and other reasons to treat them with care; and most importantly – how to make them safe! Optimise your spreadsheets and make them as safe an environment as possible with Bill’s advice!

BILL CAWLEY AZQUO

SPREADSHEET MINEFIELDS THURSDAY | 16.15 THEATRE 6

RICHARD HOLDER WINAPPS FACTORY LTD

MOBILE APPLICATIONS AS AIDS TO BUSINESS PRACTICES

ALSO SPEAKING ON: THURSDAY, THEATRE 8 AT 11.00

ABOUT THE SPEAKER Bill Cawley designed and launched Feefo.com, the feedback system. He has wide experience in many industries – including at one time being the largest importer of garden trampolines in the UK. Of greater relevance is the fact that for over 30 years, he has developed many software applications focusing on management information and data processing.

This seminar takes you through the manner in which mobile solutions need to be scoped and integrated to leverage optimum success and achieve those all-important KPIs. It will also introduce technologies such as beacon tech that work in tandem with mobile applications to enhance experiences and offer valuable logistic, time, and usage metrics.

ABOUT THE SPEAKER

ABOUT THE SPEAKER Having worked with over 540 businesses including start-ups, retailers, local councils, universities, and blue-chips, Jason has acquired a diverse knowledge on how the web works for different businesses and how to identify what’s really important to leverage the best the web has to offer.

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WEDNESDAY | 17.00 THEATRE 7

Richard is a mobile application strategic consultant who has been fortunate to work on successful solution development in both the B2B & B2C space for organisations such as HSBC, Coca Cola Enterprises & General Motors amongst many others.

Winapps’ strategic input into the alignment of the B2B Expo mobile applications and the accompanying beacon technology is testimony to their mobile solution expertise and the finger on the pulse attitude to mobile.

PADDY O’SULLIVAN MALT

Paddy is the head of production and client services at Malt. creative content agency. With a professional background in both marketing and video production, Paddy knows that effective video content is built from great insight and that great insight leads to relevant storytelling.

THURSDAY | 16.15 THEATRE 7

HOW TO CREATE VIDEO CONTENT THAT WORKS

ABOUT THE SPEAKER

Video content that works can be defined as content with the right ingredients in place to elicit a response from a target audience. Cisco suggests that by 2017 video will account for 69% of Internet traffic, making it even harder for you to reach your audience.

In this session, Paddy will uncover a process that leads to the creation of video content that works. His focus is always on the clients’ end game – that is, not simply just to reach a target audience but to also engage them with a video that has been thoughtfully and creatively crafted to make the audience react in a specific way.

PAUL SULLIVAN MODEDAWEB LTD

MARTIN RAY-JONES EDEN VIDEOS

SUPERCHARGE YOUR MARKETING WITH THE POWER OF VIDEO WEDNESDAY | 13.15 THEATRE 8 Video content is one of the most effective ways of engaging your audience and driving conversions.

WHY BUYER PERSONAS AREN’T JUST FOR SALES WITH INBOUND MARKETING THURSDAY | 14.45 THEATRE 8

This seminar will highlight why buyer personas are important in not only marketing and sales but for everything in the marketing process, including web design.

Far more than segmentation by background, buyer personas enable organisations to really drive value back from their inbound marketing activities by building the whole marketing chain around them.

Despite this fact, there are still many marketers that are either not using video at all or making costly mistakes with their video strategy and implementation.

In this seminar, you’ll learn exactly why video content in your marketing is such a powerful tool, as well as how it can be used throughout your sales and marketing process.

MARK YOUNG RETRIEVER NEW BUSINESS LTD

SECRETS TO MAXIMISE YOUR B2B RELATIONSHIPS THURSDAY | 14.45 THEATRE 7

B2B has become human to human, so you need your sales and marketing teams to deal in the currency of relationships that mean something.

Be it phone, face to face, or written word, if it doesn’t correctly balance emotional and rationale you’d might as well go home.

Mark will talk through the psychology of Wise Mind and how it creates much more natural and engaging communications across sales and marketing.

ABOUT THE SPEAKER With a background in website design and strategy, and over three years’ experience in the whiteboard animation industry, Martin works closely with sales and marketing professionals to increase website traffic, conversions, and sales through implementing strategic video content.

ABOUT THE SPEAKER

ABOUT THE SPEAKER

Paul Sullivan is the CEO and head of marketing at Modedaweb, an inbound marketing agency and Hubspot agency partner. He is a marketing automation specialist, inbound speaker, and marketing growth coach.

As well as running Retriever, Mark trains sales people and coaches business leaders in small and blue chip businesses as well as being a regular contributor to the Huffington Post, Management Today, and Marketing Donut.

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ABOUT THE SPEAKER Alison is passionate about sales. 2015 saw her voted one of the UK’s top ten business advisers, winner of the Special Merit Award GB Entrepreneur of the Year, and she was shortlisted for the Lifetime Sales Achievement Award by BISM. In the past year she’s been invited to Downing Street twice and The Queens’ garden party to celebrate the results she’s achieved teaching businesses to sell their fantastic products and services. Alison is often asked to keynote speak at various events across the country and works with some of the UK’s most successful entrepreneurs, such as Ben Towers, the teenage tech prodigy as featured in Richard Branson’s Blog, and Jordan Daykin, CEO of Gripit Fixings, the youngest Dragons’ Den contestant to gain investment from Deborah Meaden.

FROM ZERO TO SALES HERO: YOU CAN DO IT TOO!

This fascinating seminar will look at how you can achieve what Alison has. By drawing on her years of being a top sales performer for some of the world’s largest blue chip companies that led to her creating a unique Sales Hero System, hear how by combining understanding behaviours, sales process, strategy and confidence, you too can master the art of sales.

You’ll learn how sales people can influence the buyers of products and services, build sustainable and profitable business relationships, and have a smile when selling.

JUSTIN HALL

THURSDAY | 11.45 THEATRE 7 In this talk, Justin shares insights around how B2B buyers really behave, how and when they engage with messages and content, and what it means for the ubiquitous buyer’s journey. And it’s not what we’ve been led to believe...

ABOUT THE SPEAKER Marketing anarchist and CEO of consulting firm Protocol, Justin is a prolific blogger and speaker with over 20 years’ ‘marketing mistake making’ in the bag. In an industry obsessed with buzzwords, marketing fads, and frameworks, Justin looks to debunk myths, tell the truth, and focus on the facts.

SALES COACHING SOLUTIONS

FRESHMAIL LTD

EMAIL MARKETING AUTOMATION SIMPLIFIED: INCREASE YOUR ROI

RICHARD YOUNG

THURSDAY | 14.00 | THEATRE 7

BULLHORN INTERNATIONAL

IN THE AGE OF TRANSPARENCY & CONVENIENCE, RELATIONSHIPS TRULY MATTER WEDNESDAY | 10.20 | THEATRE 8 How has easy access to both personal and professional data changed the expectations placed upon our relationships, and how can technology help?

Join Richard for this enlightening and fascinating session from an informed leader in customer relationship management.

ABOUT THE SPEAKER Richard is an expert in the CRM industry, focusing on the relationship management side.

He’s worked across multiple industries with the likes of KPMG, Wolters Kluwer, HP, American Express, WPP, WSJ, and others.

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ALISON EDGAR

PAUL JARCZYNSKI

PROTOCOL GLOBAL LTD

YOU’VE BEEN DOING BUYER’S JOURNEYS ALL WRONG (DAMNIT)

THURSDAY | 14.00 THEATRE 8

Join Alison as she draws on her distinguished experience and explains how YOU can rise from the bottom to the top in the world of sales.

The days of the one size fits all email have gone.

Learn how to combine Google Analytics with email marketing automation in order to personalise emails and increase your open rates, ultimately boosting ROI. Personalisation through email marketing automation is the key and it doesn’t need to be a daunting task.

ABOUT THE SPEAKER With a technical background and an entrepreneurial flair, Paul has worked and run businesses across three continents. During that time he has gained a wealth of working knowledge across a number of disciplines, giving him key insight into the workings of tech start-ups and what is needed to take them to the next level.

JAMES WESTLAKE

WEDNESDAY | 17.00 THEATRE 8

UNDERSTAND HOW TO UNLOCK YOUR CALL DATA AND MEASURE YOUR MARKETING SPEND INFINITY TRACKING How are you measuring your B2B marketing effectiveness?

Are you wasting your marketing budget because you can’t track phone calls, or measure how these calls turn into leads, opportunities and closed sales?

Understand how brands have unlocked their call data to measure their entire customer journey and why you should be doing this too.

TRUSTPILOT UK

DAVID CORNELIUS & BEN GOWARD ABOUT THE SPEAKER David has over 10 years of sales leadership experience within the tech industry. Since heading up sales at Infinity 2 years ago the team have achieved rapid new business growth. David has led the team in helping Infinity to provide call tracking technology both directly to clients and through hundreds of channel partners since joining the business.

Ben has been at Infinity for almost 4 years, using his wealth of knowledge to advise clients on how best to implement dynamic call tracking, helping their marketing teams maximise on their marketing campaigns and budgets, and by using Infinity enabling them to fully understand their entire customer’s journey. Ben has developed partnerships with around 40 agencies and works directly with clients. He’s an instrumental part of the Infinity team.

In this age of information overload it’s becoming increasingly hard to grab the attention of and engage your audience. Helping to transform the way prospects think and behave whilst showcasing your brand’s culture or personality is a real challenge.

DAN WEAVER

Dan explains how you can use animation to deconstruct the creative brief and find the ‘big magic,’ creating something that engages, inspires, and influences the behaviours of your target audience. Don’t miss Dan’s fantastic insight into the benefits animation has in establishing connections between your business and new customers.

WHY ONLINE REPUTATION MATTERS TO YOUR BRAND THURSDAY | 15.30 THEATRE 7 Looking for new partners and suppliers starts online, so it’s crucial that you’re best representing and showcasing your excellence online.

92% of people read reviews, 70% read an online review before making a purchase - being a reputable brand is key for consumers to buy from you.

Reviews help you build a solid reputation, improve market exposure, gain insight on strengths and weaknesses, and increase sales in B2B and B2C channels.

ABOUT THE SPEAKER James Westlake leads Trustpilot’s UK office, establishing the London office in 2014. The UK now boasts 60 of their global team of 500 ‘trustees.’ An expert in consumer marketing, James has worked in the industry for 20 years with companies such as Ogilvy & Mather, Grey Advertising, and Cap Gemini Ernst & Young’s CRM consulting.

For the last 10 years, James has specialised in helping companies to increase success through feedback and review programmes. James has an extensive customer experience track record of combining powerful strategy with innovative voice of customer techniques, tools, and technologies.

FUDGE ANIMATION STUDIOS

ENGAGE PROSPECTS AND TRANSFORM BEHAVIOUR THROUGH THE POWER OF ANIMATION THURSDAY | 12.30 THEATRE 8

ABOUT THE SPEAKER Dan is an expert in the creative landscape of animation, marketing, and digital media and has worked with some of the world’s largest companies throughout a career spanning over 15 years. Dan studied film production and began his career with the BBC, working on some of CBeebies’ biggest landmark series (such as the Teletubbies, Tweenies, Postman Pat, and Bob the Builder). As Co-Founder and Creative Director at Fudge Animation Studios, Dan is responsible for production and creative direction of client projects but is more generally involved in the artistic growth of the studio.

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TIMETABLE | WEDNESDAY 10:30 - 11:15 Shane Redding

Agile Marketing: the What, Why and Who?

11:30 - 12:15 Aiden Carroll

The Myth of B2B Social Media

14:30 - 15:15 Mike Rogers

Using Google Analytics to Improve Performance of SEO & PPC

15:30 - 16:15 Kelvin Newman

5 Things You Can Do Tomorrow to Improve Your PPC Campaign

16:30 - 17:15 Rob Thurner

Mobile and Tablet Marketing - Generate, Nurture and Convert Clients

TIMETABLE | THURSDAY 10:30 - 11:15 Mike O’Brien

Can Content Marketing Live up to the Hype?

11:30 - 12:15

THE IDM TRAINING ACADEMY

PLA FIRS CES A FIRS T-CO RE M SO G T-SERV E, ET T ED EAR HERE LY!

DEVELOP YOUR CAPABILITIES WITH THE TOP DIGITAL PROFESSIONALS AT THE IDM The IDM and their expert trainers will be sharing marketing knowledge, expert opinions, advice and insights into the industry across 9 bite size training sessions.

Delivered by the marketing doers of the industry, each training session will give you unrivalled insight into current topics, such as agile marketing plus tips to use in Google Analytics to improve website performance. Each training session is CPD accredited and worth 1 CPD point.

Steve Kemish

Lifecycle Marketing in B2B – How Email Can Make the Difference

ABOUT THE SPONSOR

14:30 - 15:15 Joe Edwards

Online Engagement. Make it Happen

Over 25 years The IDM have trained over 70,000 professionals across 28 countries including those from some of the most innovative companies such as Microsoft, the BBC, John Lewis and Lego.

15:30 - 16:15

The IDM continue to thrive and have grown an alumni of IDMaccredited marketers. The IDM is committed to connecting and training in digital, direct and data marketing. They are dedicated to keeping the profession abreast and skilled in new techniques, new media and new practices.

Tim Tucker

The 7 Key Principles of B2B Copywriting

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MIKE ROGERS USING GOOGLE ANALYTICS TO IMPROVE PERFORMANCE OF SEO & PPC This enlightening session will cover SEO and PPC metrics, correct configuration, and an overview of the most useful reports available in Google Analytics.

ABOUT THE SPEAKER

You’ll be able to identify opportunities and prioritise efforts to increase visitors to your site.

During the session, we’ll also show you how to monitor your PPC campaigns so that you can quickly and intuitively develop hypotheses about your advertising campaigns and make changes to optimise results.

Mike’s company, Optimize, provides many services including SEO, PPC, web analytics, and a range of other paid SEM services. Clients include companies as diverse as the BBC, Monster.co.uk, and Parcelforce.

Mike founded Optimize as a specialist search engine marketing agency in 1999 which provides independent Internet marketing services, consultancy, and training to clients in the UK and overseas.

JOE EDWARDS ONLINE ENGAGEMENT. MAKE IT HAPPEN In an age where content is king, there’s quite a passive exchange between brand and audience, not to mention the fact that it’s killing our attention spans... Coffee? Yeah, love one... thanks. Sorry where was I? Oh yeah ... content.

In this presentation learn how brand experiences, that when done well, can short-cut the buyer journey by driving preferences and ultimately sales, through positive brand interactions.

ABOUT THE SPEAKER Joe Edwards is digital and social director at Marketing Options International (MOI).

ROB THURNER

KELVIN NEWMAN

MOBILE AND TABLET MARKETING GENERATE, NURTURE, AND CONVERT CLIENTS

5 THINGS YOU CAN DO TOMORROW TO IMPROVE YOUR PPC CAMPAIGN

On the road, in the office - more and more of your customers and prospects are using their mobiles and tablets.

Paid search is deceptively easy to get set up, but there’s no campaign o ut there which couldn’t be improved with the right tweaks and improvements.

But does your website deliver a decent user experience on mobile? Drawing on case studies from Adobe, O2, and Salesfroce, we will look at the 10 key success factors for high performance B2B sites; content which increases repeat visits and shares, and how to boost your on-site conversion.

This practical session will cover some practical and specific things you can do to improve your pay per click advertising efforts.

ABOUT THE SPEAKER ABOUT THE SPEAKER Rob is a recognised expert in mobile marketing, M-commerce, and mobile CRM, working across markets throughout EMEA, North & Central America, and Asia Pacific.

Kelvin devises search marketing strategies for a range of clients and has been voted UK Search Awards’ ‘UK Search Personality of the Year‘, and more recently ‘The Most Influential Individual in the UK Digital Industry’, by Econsultancy.

SHANE REDDING AGILE MARKETING: THE WHAT, WHY AND WHO? Agile marketing is one of the hot trends of 2016, but what exactly is it, why should you care, and who is doing it?

In this session, Shane will explain the core concepts in agile marketing of test, learn, redo FAST to maximise results and reduce your risk, as well as help you understand how to adopt and adapt an agile approach for your business.

ABOUT THE SPEAKER Shane is an independent consultant and runs her own business called ‘Think Direct’.

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LIFECYCLE MARKETING IN B2B – HOW EMAIL CAN MAKE THE DIFFERENCE

TIM TUCKER THE 7 KEY PRINCIPLES OF B2B COPYWRITING

Online, offline, traditional, automated, social, or whatever your approach to B2B marketing is, see how email can help at every stage.

The average adult consumes 100,500 digital words and is confronted with 5,000 marketing messages daily. To make your story stand out you need to ensure that your copy is easy to read, creates impact, drives engagement, and motivates action.

Good copywriting principles are simple to adopt but easy to overlook. This session will cover the seven fundamentals, with

ABOUT THE SPEAKER

examples of good and bad practice to inform and inspire your copywriting.

Tim Tucker is a digital copywriter, content marketing specialist, trainer, and consultant. He has worked in media and marketing for 24 years and in digital media since 1999, in which time he worked on major web launches for Future Publishing, including GamesRadar.com, TechRadar.com, and BikeRadar. com. Since going independent in 2009, Tim has worked with a wide range of brands in the B2B, B2C, charity and public sectors, including the Guardian and Telegraph Media.

MIKE O’BRIEN CAN CONTENT MARKETING LIVE UP TO THE HYPE? Much has been said about content marketing becoming a discipline in its own right.

Specialist agencies have mushroomed into existence and selfauthoring clients have struggled to feed the ever-hungry demands of social channels and campaign optimisation. What sits behind the hype often seems objectiveless and self-indulgent. This session will help anyone thinking about content marketing to reduce costs, increase ROI, streamline processes, and engage customers in ABOUT THE SPEAKER real time. Mike has worked in the brand, direct, and digital Mike O’Brien is one of the sectors for close to busiest practitioners in 40 years. marketing. He is the CEO of Jam Partnership, a digital strategy, innovation, and training consultancy; CIO of OSKAV, the leading brand of designer 3D eyewear; and he’s also CVO of CYBORGg, a group of digital companies dedicated to digital transformation and the development of marketing automation across all communications channels.

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STEVE KEMISH

A case-study led session that is packed with top tips to help you turbo charge your email marketing and overall B2B marketing success.

Join Steve in this unmissable seminar and learn why email marketing is still the most universally effective way of reaching your potential customers.

ABOUT THE SPEAKER Steve is managing partner of marketing agency Junction and a multi-award winning marketer. He has worked client-side, helped grow a leading email service provider, consulted to numerous clients on digital strategy, and helped build one of the most respected and awarded B2B marketing agencies in the UK. He has worked with the likes of Oracle, Lego, and British Airways, and sits on both the IDM digital marketing and Superbrands councils.

AIDEN CARROLL

THE MYTH OF B2B SOCIAL MEDIA

We tend to harbour an amount of jealousy for B2C social – how can our B2B products ever hope to stand out?

established human relationships. This talk explores why B2B & B2C are far from divergent.

Sure, there are differences, but creating, calibrating, and delivering on a great strategy follows alike paths regardless of the brand in question. In truth, social media traction pays off a lot more with high value products, with

Join Aiden as he uses his experience of working with numerous brands, both global and notable, to deliver to you this insightful and hugely beneficial seminar.

ABOUT THE SPEAKER Aiden started out his career intending to be called to the Bar, but fell in love with media along the way. From early forays into public relations and television, Aiden became an award-winning brand strategist. He believes that brands live and die on their presence; and has convinced some very recognisable clients and agencies that this is the case – including the likes of Google, Barclays, WPP, and Hilary Clinton.

MASTERCLASSES

INTERACTIVE FEATURES

INTERACTIVE SESSIONS TO IMPROVE YOUR BUSINESS TO BUSINESS RELATIONSHIPS These interactive small group sessions are delivered by experts who will focus on a wide range of critical areas for the success of your business’ marketing.

The masterclass schedule at the B2B Marketing Expo has been carefully assembled to ensure your business is provided with the very best advice and information it needs, whether you are just starting out or targeting rapid growth. This exclusive suite of masterclass sessions give you the chance to explore in-depth about every area of business; subjects cover everything from generating leads from Facebook and understanding your customers’ behaviour, to search engine optimisation and creating compelling content for your website.

Each of our masterclasses is led by an expert in their field, so you can be confident that you will receive

the best possible advice with the very latest information about each topic – crucial in achieving success for your business. The interactive format and small group size means that you have the opportunity to drill down further into the specifics that are relevant to your business.

The following pages detail every masterclass at the B2B Marketing Expo this May, the huge range of topics on offer, and how you will benefit from attending. The masterclasses run throughout both days of the show; for the latest information, please check the online schedule. The masterclasses are absolutely free to attend, but due to their popularity you need to book your place to avoid missing out.

HOW TO BOOK The masterclasses are free to attend, but due to their popularity you’ll need to book your place to avoid missing out.

•

Visit www.b2bmarketingexpo.co.uk

•

Select ‘masterclasses’ and pick the masterclass you’d like to attend.

•

Select the time and day you’d like, fill out a few details and click ‘register’.

•

You’ll receive an email confirmation of your booking.

•

As the show dates approach, you’ll receive a reminder for you to confirm you’re still attending and secure your seat.

ED LIMIT ES! SPAC LINE TO ON BOOK URE YOUR ENS EAT S

O NF E I LEAF R MO VER O

THE HIVE A space to relax, work, learn, and enjoy the buzz – our hive has everything a delegate looking for some productive downtime could dream of.

CONVERSION BOOST MASTERCLASS Take a slight action and make a huge impact: that is the essence of optimisation.

Join the Conversion Boost Masterclass to discover invaluable insights for your business. You will encounter a variety of actionable techniques presented by experienced eCommerce professionals; these will help you streamline your online presence and understand your customers’ behaviour. Simply put: analytics explain the past.

Optimisation improves the future.

TIMETABLE | WEDNESDAY With charge points, dedicated Wi-Fi, and no shortage of places to take the weight off your feet, the InsightBee Hive is designed to be the place to go when you’ve got nowhere to be. Network, enjoy refreshments, or simply catch up on your emails away from the hustle and bustle of the speakers and demos.

ASK AND YOU SHALL RECEIVE Given that we’ve revolutionised the way business source bespoke intelligence, it’s not surprising that we have a penchant for questions. Our team will be on hand throughout the day, so drop by if you’d like to pick their brains.

And if you want to test us out with something meatier, then you can submit us a question that your business needs answering. We’ll be picking five of these queries at random, and the winners will get a report shedding light on their issue – completely free of charge.

Go beyond analytics: Ignore the averages to boost conversion rates

12.00

Customer Behaviour Insights: Find out what people think of your site!

14.00

Stop your visitors from leaving! Understand where and why they drop out

15.00

Pave content pathways to drive conversions

16.00

How to gain revenue through A/B testing?

Don’t stop experimenting!

17:00

Speed = Sales: A fraction of a second is all it can take to make your visitors happy

TIMETABLE | THURSDAY 11:00

Go beyond analytics: Ignore the averages to boost conversion rates

12.00

Customer Behaviour Insights: Find out what people think of your site!

14.00 Visit InsightBee’s stand #182 to find out what we can do for you. From tailor-made industry reports to specific sales opportunities, we’re delivering vital insights twice as quickly and at half the price.

Speed = Sales: A fraction of a second is all it can take to make your visitors happy

15.00

How to gain revenue through A/B testing?

Don’t stop experimenting!

Can’t wait?

16.00

Stop your visitors from leaving! Understand where and why they drop out

Use discount code LONDONEXCEL and try InsightBee with 25% OFF before May 31st. www.insightbee.com/b2b-expo

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11:00

BOOK YOUR SEAT! AT WWW.B2BMARKETINGEXPO.CO.UK

Anicca is an established digital marketing agency that specialises in data-driven search marketing for competitive B2B and ecommerce brands with ambitious growth plans and/or strict cost per lead or ROAS targets. Our ethical and fully transparent paid, owned, and earned media campaigns have proven successful for small brands and household names alike.

B2B FACEBOOK STRATEGY MASTERCLASS

WHAT’S NEW IN SEARCH? MASTERCLASS

With the rapid evolution of search engines and social media comes the need to adapt your marketing tactics. Learn how to stay ahead in 2016.

Increasing your reach through search marketing has never been more crucial. Learn the developments in search that you need to have your finger on.

CONTACT US

LIMI SPACTED ES! BOOK O ENSUR NLINE TO E YO SEAT UR

anicca.co.uk enquiries@anicca.co.uk

MASTERCLASS WHAT’S ON

MASTERCLASS AT A GLANCE

Why you shouldn’t dismiss Facebook for B2B

What’s new in search?

Think Facebook is only for B2C businesses? Think again. In this masterclass, Samantha Hearn, head of social media at Anicca, talks through practical tactics you can implement to generate leads from your Facebook page. Sam discusses ways in which to segment your target audience for maximum effectiveness and how to engage with them for better conversion rates.

Co-founder and managing director of Anicca Digital, Ann Stanley, presents the latest developments in all things search marketing. Ann delves into the depths of Google and provides practical advice on how to increase the visibility of your website in the paid and the organic listings. This masterclass is ideal for those that have been hit by Google’s recent updates and those looking to avoid upcoming penalties.

TIMETABLE WEDNESDAY & THURSDAY 12.00 14.00 16.00

These masterclass sessions will last for up to 60 minutes. Book your space for this masterclass online at www.b2bmarktingexpo. co.uk to ensure your seat!

WEDNESDAY

THURSDAY

11.00

15.00

11.00

13.00

17.00

13.00

15.00

BOTH MASTERCLASSES WILL BE RUNNING FROM THE SAME AREA 27

INTERACTIVE FEATURES

ABOUT THE SPONSOR Businessworx provides business support for individuals, startups and established companies on a per-hour basis. We offer a complete suite of professional business services from industry experts.

Running a business is really hard work without worrying about the everyday business administration tasks like accounting, sales, web development, social media, research, graphic design and event management. We call this the ‘businessworx,’ and these are the tasks we’re really good at.

• Branding and Marketing • Virtual PA Services • Calendar Management • Professional Event Planning • Design and Illustration • Print and Web Design • Blogging • PR and Media We’re an established network of industry professionals and we’re dedicated to helping your business thrive by giving you more time to focus on the things that really matter to you.

Whether you’re launching a product or just trying to find a few more hours in your day, let the Businessworx Team take you forward. We provide all of the “behind the scenes” work that needs to happen to give you more time and help your business to grow.

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THE COMMUNITY VILLAGE PROFESSIONAL BUSINESS SERVICES FROM INDUSTRY EXPERTS. Businessworx owner and founder Stephanie Bryan is delighted to invite you to the Businessworx Community Village. A community made up of decision makers, and astute business people who are holding an event not to be missed. Set in a comfort zone of a vintage café environment you will be welcomed to come and mingle, sit back and relax in the perfect ambience for creativity and productivity – in the buzz of a busy cafe for two days where you will make new business by meeting our professional business people.

Stella Fehmi, Regional Director of the Athena Network City & West Essex Regions and Partner at Businessworx, draws on her strengths as networking royalty to help make connections that count. This year, Businessworx and Stella Fehmi are joining forces to deliver an exceptional opportunity for small businesses within their Businessworx

Community Village; showcasing the best of local talent in a comfortable environment within the B2B Marketing Expo. Businesses from the Athena Network, the Businessworx community, and further afield will come together to provide live networking sessions across two days, and will showcase their services, products and other opportunities to like-minded PROFESSIONAL BUSINESS SERVICES FROM INDUSTRY EXPERTS. Entrepreneurs. This will be an unparalleled opportunity to directly network with business professionals, the decision makers, who can provide your business with expert services and products. As part of the B2B Marketing Expo promotion, Businessworx will also be hosting live Q&A sessions with industry experts, will be running on- site workshops (with limited spaces), and will have a number of excellent opportunities to help drive your business forward. We’re here to make your 2016 B2B Marketing Expo a huge success, so come and talk to us about finding more time in the day, about growing your business idea, and getting added value on per-hour professional services that make all the difference.

Want to know more? Visit Businessworx online at www.businessworx.co.uk or call 020 8504 1317 and visit the Businessworx Community Village at the B2B Marketing Expo!

The B2B Innovation Awards consists of four accolades rewarding the very best in marketing technology and innovation.

The award categories are:

B2B MARKETING EXPO PRESENTS

AWARDS 2016

BEST BRANDING PRODUCT OR SERVICE AWARD 2016

Honouring the most outstanding innovation in optimising a business’ branding strategy by enhancing communication and improving the delivery of their brand messages.

B2B MARKETING EXPO PRESENTS

AWARDS 2016

BEST PRODUCT OR SERVICE FOR CONTENT CREATION AWARD 2016

This award recognises the product or service which has provided the very best in content creation for businesses, offering a tool that enhances their content and both draws in and captivates audiences.

B2B MARKETING EXPO PRESENTS

AWARDS 2016

BEST LEAD GENERATION TOOL AWARD 2016

Recognition for the innovation that provides the most effective service for marketing teams, enhancing their marketing automation ROI and providing the most user-friendly experience possible.

B2B MARKETING EXPO PRESENTS

AWARDS 2016

OVERALL INNOVATION FOR MARKETING AWARD 2016

This award honours the most innovative product or service which has played the most significant role in successfully introducing and promoting a product or service to potential customers, covering advertising, public relations, promotions, and sales.

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INNOVATION AWARDS

RECOGNISING THE VERY BEST IN MARKETING THE B2B MARKETING EXPO AWARDS 2016 For the very first time, the B2B Marketing Expo will host The B2B Innovation Awards, a collection of accolades recognising the innovation and cutting edge design currently available in the sector that’s helping to optimise marketing performance.

.

AND THE NOMINEES ARE...

BEST LEAD GENERATION TOOL Akero Labs

320

Arkevista

266

Experian

230

Flowbird

208

Freshmail

150

Imapt

200

Inbox Insight

318

InsightBee

182

Mailjet

178

Retriever

1584

Stampwood

300

Tableau

388

Text Global

278

BEST BRANDING PRODUCT OR SERVICE

BEST PRODUCT OR SERVICE FOR CONTENT CREATION agent3

198

Sociabble

210

Dreamtek Ltd

336

Eden Videos

180

Fudge Animation Studios

328

malt.

124

Modedaweb

310

Narrative Glue Productions

241

No Magnolia Productions Ltd

238

On24

279

Passle

330

Prezi Inc

360

Radioville

105

Rock

1490

Win Apps Factory

115

Write My Site

302

INBOUNDLEAD GENERATION Anicca Digital Ltd

140

Clickoo UK

280

DrumBEAT Marketing

218

Digital Web World Ltd

298

Brandz Ltd

308

Everyday Champion

326

Breathe Creative

222

Evosite

350

Club Row Creations

384

FL1 Digital

268

Cognition

188

Impact Digital Marketing Ltd

276

Fireworx

291

Local Exposure

144

Golding Products Ltd

152

Media Orb

126

Indigoriver

294

Pi Datametrics

240

Pink Lizard Promotions

120

Salamandra Design & Digital

374

Premier Sports UK Ltd

128

SalesOptimize

1480

Protocol Global Limted

368

Sleeping Giant Media

190

The Marketing Pod

234

TopLine Comms

316

The MarketingSPA Limited

142

UnDelay.io

290

Wing Lee Creative Ltd

358

Web Behaviour Specialists

133

MEET THE JUDGES...

HOLLY STEPHENS GOOGLE

Holly leads the partnerships and marketing for Google’s Digital Garage, the digital skills programme in the UK that aims to provide small businesses, students and individuals with training from Google.

DAVE CHAFFEY SMART INSIGHTS

Dr Dave Chaffey is CEO and co-founder of Smart Insights, a digital marketing learning community that help over 100,000 businesses manage their online marketing activities.

MARCO CARRUBBA VODAFONE GROUP

Over the last 20 years Marco has held a variety of roles in the fields of sales and account management, customer service and marketing and communications.

LAUREL WOLFE VERIFONE

B2B marketing leader with 15+ years international experience. Extensive brand, communications and creative background - specialising in payments & technology.

LIZ WOODBRIDGE

THE ABERDEEN GROUP With 25 years’ experience in direct marketing, Liz has focussed on the B2B sector for much of her career, with a particular emphasis on technology clients.

NEVILLE HOBSON

IBM SOCIAL CONSULTING Neville is a Senior Business Consultant at IBM Social Consulting. He has over 25 years’ experience in public relations, marketing communication and investor relations.

EWAN ROSS

HEWLETT PACKARD ENTERPRISES Ewan Ross is an experienced, knowledgeable and revenue driven marketing leader with over a decade of experience in B2B technology environments.

MARIA LOPEZ DIAZ

MARK ROWE

Maria Lopez Diaz is an accomplished MBA and MCIM professional, with over 15 years B2B experience.

Mark has been in B2B marketing for the last 20 years, all within the travel and tourism sector.

MD, AMERICAN EXPRESS

EASYJET

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KEYNOTE THEATRE 1

KEYNOTE THEATRE 1 WEDNESDAY 10.20 - 10.50

10.20 - 10.50

11.00 - 11.30

11.00 - 11.30

11.45 - 12.15

11.45 - 12.15

12.30 - 13.00

12.30 - 13.00

13.15 - 13.45

13.15 - 13.45

14.00 - 14.30

14.00 - 14.30

Raja Saggi Google Digital Best Practises for B2B Marketers

Graham Ruddick Digital Doughnut A Million Marketers Can’t Be Wrong!

14.45 - 15.15

14.45 - 15.15

15.30 - 16.00

15.30 - 16.00

16.15 - 16.45

16.15 - 16.45

Mark Masters The ID Group Refugee or Revolutionary: the Content Revolution is Here

Afonso De Sousa LinkedIn Connect to Opportunity: Market to a Professional Audience at Scale

Raja Saggi Google Digital Best Practises for B2B Marketers

Kelvin Lee Thomson Reuters Where is Your #B2BSocialShip Headed?

Derick Walker & Rosie Duncan Saatchi Masius A New Way to Engage Businesses: Treat Them Like People

* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated online prior to the show, so please check www.b2bmarketingexpo.co.uk for the latest information.

Andrew Grill IBM Social Consulting Leverage the Power Within - Harnessing Your #BrandAdvocates on Social

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KEYNOTE THEATRE 1 THURSDAY

Dr Dave Chaffey SmartInsights.com B2B Marketing Trends 2016

Philip Calvert PhilipCalvert.com How to Fix Your Failing Social Media Sales Strategy – Today

17.00 - 17.30

Louis Archer Tableau Software UK Ltd Measure Your Marketing: the Analytical Modern Marketing Machine

Sam Prosser and Justine Tommey Guinness World Records How to Create Emotionally Engaging, Shareable Content Through Record Breaking

Mark Hunter The Sales Hunter Lead Generation Strategies for Today’s Complex, Noisy Environment

Nicky Kriel Nicky Kriel Social Media Social Selling: How LinkedIn and Twitter Can Increase Sales

Jane Cave F IDM’ The Institute of Direct and Digital Marketing Is Talent Holding Back Growth?

Oisin Lunny OpenMarket Ad-blockers, App Fatigue, and Engaging With Mobile First Consumers

Simon Baker ITN Productions Forming a B2B Video Strategy: How to Be Topical, Timely, and Authentic

Simon Morton Eyeful Presentations Limited B2B Presentations – Why It’s Time to Think, Act, & Deliver Differently

Spencer Waldron Prezi Inc Craft the Ultimate Sales Pitch Presentation

SPONSORED BY

Seminars in this theatre will begin at 11.00am

11.00 - 11.30

11.00 - 11.30

11.45 - 12.15

11.45 - 12.15

12.30 - 13.00

12.30 - 13.00

13.15 - 13.45

13.15 - 13.45

14.00 - 14.30

14.00 - 14.30

14.45 - 15.15

14.45 - 15.15

15.30 - 16.00

15.30 - 16.00

16.15 - 16.45

16.15 - 16.45

Jon Earnshaw PI Datametrics Cannibalisation and Its Impact on the Visibility of Your Site Content

Gillian Hughes Veoo Limited Leverage SMS to Make You a Smarter Marketer

Emily Hill Write My Site Using Google Analytics to Generate B2B Content Ideas

Geof Gibbons Stampwood 6 Step Strategy for Successful Marketing Automation

Ryan Sedgwick Impact Digital Marketing Marketing Automation and Email Marketing

Luke Quilter Sleeping Giant Media Search Marketing and the Importance of Social Media

Peter Holland Arkevista Ltd Exploiting Big Data to Drive B2B Marketing and Sales

Robert Fisher drumBEAT Marketing Marketing Mistakes: Find the Cure, Don’t Treat the Symptoms

17.00 - 17.30

Judy Boniface Mailjet Moment Marketing: Demystifying Email Marketing Automation for SMEs

Christine Durkin Experian So What’s Your Go-To-Market, Anyway?

Ian Dodson Digital Marketing Institute It’s Time for Digital to Grow up: From the New Kid to the New Profession

THEATRE 6

Seminars in this theatre will begin at 11.00am

THEATRE 6 THURSDAY

Geof Gibbons Stampwood 6 Step Strategy for Successful Marketing Automation

Stephen Hampshire TLF Research Treasure in the Abyss: Mapping the B2B Customer Journey

Gordon Glenister The bpma 21 Great Ideas to Rev up Your Next Marketing Campaign

Hannah Massam Dreamtek Using Media Apprentices to Bring New Life to Content Marketing

Nicholas Orosz Everyday Champion Why Now is the Perfect Time to Embrace E-Commerce

Bill Cawley Azquo Spreadsheet Minefields

* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated online prior to the show, so please check www.b2bmarketingexpo.co.uk for the latest information.

THEATRE 6 WEDNESDAY

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THEATRE 7

THEATRE 7 WEDNESDAY

10:20 - 10:50 Seminars in this theatre will begin at 11.00am

11.00 - 11.30

11.45 - 12.15

11.45 - 12.15

12.30 - 13.00

12.30 - 13.00

13.15 - 13.45

13.15 - 13.45

14.00 - 14.30

14.00 - 14.30

14.45 - 15.15

14.45 - 15.15

15.30 - 16.00

15.30 - 16.00

16.15 - 16.45

16.15 - 16.45

Connor Kinnear Passle Create Compelling Content for LinkedIn That Drives Traffic Back to Your Website

Jodie Williams & Jenny Hughes The Marketing Pod Reaching Your Target Audience Through Content They’ll Care About

Geoff Hocking Breathe Creative Brand or Bland? The Brand Challenge for SMEs

Nicholas Orosz Everyday Champion Why Businesses Must Embrace Search Engine Marketing

Mike Ncube Peridigital Paid Search Marketing Insights for B2B Marketers

* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated online prior to the show, so please check www.b2bmarketingexpo.co.uk for the latest information.

Richard Holder Winapps Factory Ltd Mobile Applications as Aids to Business Practices

11.00 - 11.30

Ann Stanley Anicca Digital Ltd Integrating Search, Content, and Social Media Marketing for B2B Businesses

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THEATRE 7 THURSDAY

Utam Bhudia AdTube How to Use Video Content Effectively for Social Media

Estil Wallace Undelay Landing Page Optimisation in the Mobile Era

17.00 - 17.30

Richard Holder Winapps Factory Ltd Mobile Applications as Aids to Business Practices

Matt Gibbs No Magnolia Productions Ltd Video, Prepare to Succeed: 10 Key Tips to Planning Your Video

Justin Hall Protocol Global Ltd You’ve Been Doing Buyer’s Journeys All Wrong (Damnit)

Marianne Wiil Web Behaviour Specialists Content Strategy for the Web

James Cullen Givvit for Business How to Maximise Your Team’s Productivity

Paul Jarczynski FreshMail Ltd Email Marketing Automation Simplified: Increase Your ROI

Mark Young Retriever New Business Ltd Secrets to Maximise Your B2B Relationships

James Westlake Trustpilot UK Why Online Reputation Matters to Your Brand

Paddy O’Sullivan Malt. Creative Content Agency How to Create Video Content THAT WORKS

10.20 - 10.50

Richard Young Bullhorn International In The Age of Transparency & Convenience, Relationships Truly Matter

Seminars in this theatre will begin at 11.00am

11.00 - 11.30

11.00 - 11.30

11.45 - 12.15

11.45 - 12.15

12.30 - 13.00

12.30 - 13.00

13.15 - 13.45

13.15 - 13.45

14.00 - 14.30

14.00 - 14.30

14.45 - 15.15

14.45 - 15.15

15.30 - 16.00

15.30 - 16.00

16.15 - 16.45

16.15 - 16.45

Marylin Montoya Sociabble Drive Marketing and Sales Through the Voice of Your Employees

Robert Norum agent3 Account Based Marketing (ABM) Boosts Sales, But Is Your Organisation Ready?

Steve Evans Akero Labs 10 Digital Agency Secrets to Capture and Convert Quality Leads

Martin Ray-Jones Eden Videos Ltd Supercharge Your Marketing With the Power of Video

Kate Duffield Pink Lizard Promotions Promotional Merchandise: It’s a No Brainer!

Dr. Peter Hughes Cognition Sex and the Psychology of Fertile Brands

Heather Baker TopLine Comms Pushing the Boundaries With Video

Jason Sammon FL1 Digital Inside Google Analytics: What’s Really Happening to Your Website

17.00 - 17.30

David Cornelius and Ben Goward Infinity Tracking Ltd Understand How to Unlock Your Call Data and Measure Your Marketing Spend

Jason Sammon FL1 Digital Inside Google Analytics: What’s Really Happening to Your Website

Iain Lovatt The Blue Group Closed Loop Marketing: What Every Marketer Wants

THEATRE 8

THEATRE 8 THURSDAY

Dan Weaver Fudge Animation Studios Engage Prospects and Transform Behaviour Through the Power of Animation

Ross Howard Inbox Insight The 3 Big Questions for B2B Lead Generation

Alison Edgar The Entrepreneur’s Godmother From Zero to Sales Hero, You Can Do It Too!

Jan Willis Wow Consulting Why Buyer Personas Aren’t Just for Sales With Inbound Marketing

Robert Fisher drumBEAT Marketing Marketing Mistakes – Find the Cure, Don’t Treat the Symptoms

Andrew Cook Text Global Limited Increase Sales, Improve Efficiency & Retain More Business Using SMS Communications

* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated online prior to the show, so please check www.b2bmarketingexpo.co.uk for the latest information.

THEATRE 8 WEDNESDAY

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CO-LOCATED EVENT

BRING YOUR SALES DIRECTOR! Europe’s leading sales event is back, and this year’s Sales Innovation Expo, the biggest event around designed to equipping sales leaders with everything they need to know to achieve great sales results, is bigger than ever before.

SEMINARS This year’s show provides a schedule of seminars delivered by the most influential and distinguished names to have worked in the world of sales, and your ticket enables you to gain free access to absolutely everything at the show.

With sales being the heartbeat of every business, there is a great deal sales managers and directors need to know in order to get the very best results. Sales Innovation Expo provides everything that’s essential in getting the very best out of your sales team.

Just like with everything at B2B Markeitng Expo, attendance is absolutely free of charge, but ensure you arrive to your chosen talk in plenty of time; spaces will fill up quickly so don’t miss out on what you need to see.

TOP SALES WORLD AUDITORIUM The Top Sales World Auditorium contains a 250 seat auditorium which will host an exclusive schedule of seminars throughout both days of the show.

They will also create a large VIP Lounge for the exclusive use of their sponsors, speakers, and their guests. It will be an ideal venue for exhibition visitors to meet with the TSW keynote speaking team.

TSW are bringing together arguably the most significant group of sales experts ever assembled outside of Dreamforce.

Their team is truly international and will arrive from Australia, Canada, Germany, Switzerland, the US and, of course, the UK.

MASTERCLASSES The Sales Innovation Expo 2016 delivers a series of interactive masterclasses across two days. These sessions provide a comprehensive look at a range of subjects currently prevalent in sales, from becoming a social selling pro to leading your sales team to the success it deserves.

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Sales Innovation Expo provides everything that’s essential in getting the very best out of your sales team.

RUNNING ALONGSIDE B2B MARKETING EXPO Your ticket to B2B Marketing Expo grants you free access to the Sales Innovation Expo. Take advantage of the additional expert led seminars, interactive masterclasses, innovative suppliers and unrivalled networking opportunities.

The Sales Innovation Expo provides you with a host of relevant content and opportunities you might not have previously considered or come across before. Visit the Sales Innovation Expo website to ensure you don’t miss out!

salesinnovationexpo.co.uk

SNAPSHOT OF SPEAKERS...

Sales Innovation Expo 2016 has assembled the finest lineup of speakers possible, containing the most innovative and inspirational figures from the world of sales.

KEN KROGUE, INSIDE SALES

GLOBAL NAME IN SOCIAL SELLING: SALES IN THE CLOUD Recognised as #2 in the world for social selling and as one of the ‘Top 25 Most Influential Inside Sales Professionals of 2015,’ Ken Krogue, president of InsideSales.com, has been behind the inside sales industry’s leading sales acceleration platform since 2004.

Ken will discuss how advancements in technology and analytics have forever changed the business landscape. Gone is the image of the traditional field salesperson knocking doors with a hat in one hand and a briefcase in the other. We now live in an era of inside sales-professional sales done remotely.

COLLEEN FRANCIS, ENGAGE SELLING SOLUTIONS INC.

PUTTING AN END TO BOOMAND-BUST SALES CYCLES How many times have you or someone on your team come off a great month or quarter, only to find that the pipeline is woefully empty?

In this session, Colleen will introduce a new way of looking at your client relationships so you can learn how to systematically attract a regular flow of prospects and move them smoothly through the pipeline – and beyond – to create your own nonstop sales boom!

WEDNESDAY | 16.45 | TSW AUDITORIUM

THURSDAY | 11.45 | KEYNOTE THEATRE 2

TIFFANI BOVA, SALESFORCE JAS HAWKER, MISSION EXCELLENCE

LEADERSHIP TIPS FOR HIGH PERFORMANCE TEAMS

BEING A HIGH PERFORMING SALES ORGANIZATION REQUIRES A HARD RESET ON CONVENTIONAL THINKING

What do high performance teams all have in common?

Regardless of what’s worked previously, the unintended consequences of both technology advancement and buyer behaviour is wreaking havoc on sales organisations.

The answer is people with the right values and behaviours, clear simple priorities when undertaking any activity, and the ability to apply honest and objective learning. Jas will bring lessons from the Red Arrows that can be applied to any sales team to improve performance with take-away messages that can be applied the very next day.

Whether you have a small sales force or a highly complex go-to market strategy, there’s no avoiding the reality that how we sell has forever changed. Tiffani will challenge conventional thinking, pushing sales to a more customer driven mind-set away from an internal productivity and performance based management style, and outline what she thinks the modern sales force will look like in the future.

WEDNESDAY | 13.15 | KEYNOTE THEATRE 2

THURSDAY | 11.45 | TSW AUDITORIUM

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EXHIBITOR LISTINGS 3degrees Social Stand Number 1412 Doing away with the need for cold calling, bypassing “The GateKeeper” and leveraging your time to find and connect with your ideal client anywhere in the world using the world’s most powerful business platform - Linkedin!

0845 004 1822 www.3degreessocial.co.uk Actimizer Stand Number 1408 Actimizer Dialer solutions increase efficiency and profitability of outbound calls for sales, appointment booking, campaigns, etc. Our customers make 100.000.000+ outbound calls per year. They trust us for stability and quality of service and report an increase in sales productivity of 25 - 400%.

020 3630 1571 www.actimizer.com AdTube Stand Number 162 AdTube produce corporate videos and event films for websites and social media. Our videos are the perfect vehicle for you to tell your story and build trust with your audience in an engaging way.

0203 5831 870 www.adtube.uk.com agent3 Stand Number 198 agent3 works with customers to maximise the effectiveness of ABM programmes, generating high-quality engagements with a prioritised group of target accounts. The team combines customer, industry & competitor insight, to deliver campaigns that engage key stakeholders within target accounts.

020 7127 0706 www.agent3.com Akero Labs Stand Number 320 Akero Labs is a cloud based marketing and lead capture provider for leading brands and agencies. Akero Labs’ marketing platform enables clients to generate qualified leads and build, publish, measure, automate, manage and track marketing campaigns across mobile, digital and physical channels.

023 9295 0008 akerolabs.com

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Alison Edgar MD Sales Coaching Solutions & The Entrepreneur’s Godmother Stand Number 1488 One of the UK’s top 10 business advisors will share how by implementing her tried and tested methods, sales teams have transformed their results. She will also be launching her new brand, The Entrepreneur’s Godmother, aimed at teaching owner managed and micro businesses how to sell their products.

01249 443 023 salescoachingsolutions.co.uk Anicca Digital Ltd Stand Number 140 Anicca is an established search marketing agency that specialises in data-driven search marketing for competitive B2B and ecommerce brands.

0116 254 7224 www.anicca.co.uk ARiiS-AR Stand Number 109 Augmented Reality (AR) - making the physical into a digital interactive engagement platform that is available on mobile, tablet or laptop. AR is an immediate interactive customer opportunity taking them direct to your website, image presentation, product, services and point of sale.

07759 942506 www.ariis-ar.com Arkevista Stand Number 266 Arkevista provide market and sales intelligence from Big Data, desk and primary research focused on helping clients to increase conversion rates and market share.

01249 700 104 www.arkevista.com Azquo Stand Number 364 Azquo is the first application designed specifically to be able to store and retrieve data to/ from spreadsheets, while also creating true data accountability. We connect an online spreadsheet to the data source and tag every item such that anyone can query where any data came from and when added.

020 3424 5023 www.azquo.com

B2B Leadforce Stand Number 146 B2B Leadforce provides instant access to real time businesses and decision makers to help you generate highly targeted business leads at the touch of a button. You will be in total control of your data selections with 4 easy steps and can have unlimited sales advisor’s calling your prospects data.

020 7169 5410 www.b2bleadforce.com

Brandz Ltd Stand Number 308 Brandz are leading suppliers of branded promotional merchandise.

Offering more than just a sourcing service, Brandz has a team of consultants who can help at every stage of your campaign, from initial ideas right through to campaign execution.

Whether it be giveaways, gifts or corporate collateral.

0870 890 2847 www.brandzltd.com

BiD Masters Stand Number 1642 BiD Masters` end-to-end bid support services. Trusted by global corporations & SMEs to support winning tenders with flexible and cost-effective Bid management & coordination; Bid writing, editing & formatting; Reviews; Graphic Design & specialist media; Executive Summaries; Bid Training & mentoring.

01243 535 063 bid-masters.com

Breathe Creative Stand Number 222 Breathe creates and transforms brands. Brand Design to make you stand out and connect emotionally with your customers. Web Design that perfectly reflects your brand and clearly communicates your point of difference.

01491 699 845 www.breathe4u.com

Bid Perfect Ltd Stand Number 1498 Bid Perfect supports companies across the globe, helping them to create consistently winning bids.

The `rules` of a great bid don`t change, regardless of the business sector. Our job as consultants and trainers is to instil an approach that results in your bid being selected over your competition.

0845 6000 281 www.bidperfect.co.uk Bilendi Stand Number 172 Bilendi offers a range of engagement and loyalty services focused on the relationship between companies and their customers. Bilendi currently manages customer engagement programmes for more than 75 companies across a range of industries including manufacturing, retail, banking and travel.

020 7819 2820 www.bilendi.com Bisc Technologies Ltd Stand Number 1528 Bisc is designed to manage your business contacts and cards on the go. It acts as your business card holder, giving you quick access to all your contacts information.

07901 655 480 www.biscapp.com/exhibitor bpma Stand Number 160 Established in 1965, the British Promotional Merchandise Association (bpma) is one of the UK’s leading industry bodies dedicated to promoting best practice around the sourcing, manufacturing and distribution of promotional products.

01223 598 488 www.bpma.co.uk

Bullhorn Stand Number 312 Bullhorn`s industry-leading CRM for Marketers and Advertisers is the first system that helps you manage client relationships, figure out what content and creative will resonate with your account contacts, and configure your new business processes for maximum effectiveness.

020 3617 6262 www.bullhorn.com/uk Businessworx Ltd Stand Number 139 Providing business support for individuals, start-ups and established companies on a per-hour basis. Offering a complete suite of professional business services from industry experts.

020 8504 1317 www.businessworx.co.uk CallPro CRM Stand Number 1598 Gain a better understanding of your customer base, transform prospects into customers, simplify business processes and ultimately grow sales. A complete marketing automation solution comprising CRM, email marketing, social media, web tracking and cloud telephony.

01249 566 010 www.callprocrm.com Clickoo UK Stand Number 280 Club Row Creations Stand Number 384 Helping You Keep Your Name in Front of the People You Want to do Business With.

020 3221 1990 www.clubrowcreations.co.uk

Club Wembley Stand Number 1400 Club Wembley member you will enjoy a guaranteed seat with outstanding views, for some of the world’s greatest events.

You will have access to a range of exclusive hospitality choices, from fine dining and lounge-style restaurants to bars on our member only concourse.

0800 783 1440 clubwembleybrochure.co.uk Cognition Stand Number 188 For 17 years, Cognition has enabled businesses to generate positive, quantifiable change in sales volumes and profit margins across multiple sectors.

Our insight-driven marketing is integrated across all areas including Digital, Social, PR, Content and Creative.

020 3597 7300 www.cognitionagency.co.uk CommissionCrowd Stand Number 1410 CommissionCrowd is the global online B2B Marketplace app that enables companies and freelance (commission-based) sales professionals achieve their mission of finding each other, connecting, easily managing profitable remote working partnerships and amplifying sales success while protecting autonomy 0131 618 2300 www.commissioncrowd.com Companyapp Stand Number 1527 Companyapp’s core product is Presenter - a powerful, flexible & secure sales presentation app & software suite for both tablets & laptops. Use it to create, manage & distribute fabulous looking, interactive sales presentations that truly engage your clients. It’s your company in your pocket.

0207 378 1446 companyapp.co.uk Companybook Stand Number 1640 Companybook is an on-demand B2B sales intelligence platform that uses artificial intelligence and machine learning to empower sales and marketing professionals to find sales-ready prospects and opportunities.

0203 637 5140 www.companybook.co.uk Corpdata Stand Number 380 Corporate Candy Stand Number 1650 EXPERIENCE. EMPOWERING CHANGE Providing Sales Advisory and dedicated Change Management Services for Sales, Marketing and Business Development teams. www.corporatecandy.com

Data Driven ERA Stand Number 1442 Our mission is to ensure that Executive Managers have got a direct and immediate access to the information they need, when they need it and in their preferred format. This way they can maximise their impact and the value they create.

020 3143 4327 www.datadrivenera.com Digital Doughnut Stand Number 220 Digital Doughnut is a portal jam packed with useful information for marketers and business leaders. The community is brought together through content, networking and events. Marketers of all levels will find insight, inspiration and intelligence - but we also aim to have some fun!

0207 193 4600 www.digitaldoughnut.com Digital Marketing Institute Stand Number 356 The Digital Marketing Institute (DMI) is the global certification standard in digital education. To date, over 13,000 people in 70 countries have graduated with a DMI qualification, making ours the most widely taught digital certification standard in the world. +353 1 5311200 digitalmarketinginstitute.com Digital Web World Ltd. Stand Number 298 Digital Web World are B2B paid and organic search marketing, social media and content specialists. We have been helping brands gain valuable insight about their competition online, implementing SEO and PPC strategies that drive excellent ROI. We are Google and Bing certified.

Come and talk to us.

01273 855 995 www.dwworld.co.uk Dreamtek LTD Stand Number 336 At Dreamtek our passion is video.

We help our customers create and deliver digital experiences through creative video production, building TV Studios, event production and webcasting, managing video assets and developing mobile and social applications.

08456 006 122 www.dreamtek.tv drumBEAT Marketing Stand Number 218 drumBEAT Marketing is a full service digital marketing firm with UK and US offices. We have specialists in all disciplines: search engine optimisation (SEO), local SEO, pay per click advertising (PPC), website design & development, content marketing, social media, branding, marketing and advertising 01427 808 870 drumbeatmarketing.co.uk

DueDil Stand Number 1576 DueDil’s sales intelligence platform takes the pain out of B2B lead generation. Identify, segment, and connect with the right kind of prospects in the right way, at the right time.

020 3131 4394 www.duedil.com Eden Videos Stand Number 180 Eden Videos is an established whiteboard animation studio that specialises in producing B2B marketing explainer videos.

08000 434 005 www.edenvideos.co.uk EdgeVerve Stand Number 228 EdgeVerve defines, develops, and operates innovative cloud-hosted business platforms and software products, and offers them as pay-as-you-use services. We focus on realizing business outcomes for our clients by driving their revenue growth, cost effectiveness and improved profitability. +91 80 3952 2222 www.edgeverve.com Ennovate Consulting Stand Number 1582 Ennovate implement sales change programmes based on strong scientific principles. We believe that people learn most from careful observation of their own work; we provide the tools to observe, the techniques to learn, and the motivational frameworks to sustain change. www.ennovateconsulting.ie Elation Experts Stand Number 1548 Elation Experts is a group of sales experts which provides sales, business growth, strategic planning and training expertise to businesses who are looking to drive turnover and profit!

0117 965 2189 www.elation-experts.co.uk Everyday Champion Stand Number 326 Everyday Champion is a London based SEO, digital marketing and e-commerce agency. We help businesses grow their revenues by making you visible in Google, YouTube & Amazon. We help you be compelling & authentic so that your potential customers can connect with you, & optimise your conversion process.

020 7846 0067 www.everydaychampion.com Evosite Stand Number 350 Evosite specialises in B2B and B2C eCommerce, conversion rate optimisation, business systems integration, web design & branding. Last year alone, Evosite launched over 100 new websites, attracting over 12 million visitors, and their bespoke e-commerce platform processed £10.5M worth of transactions 01823 230 854 www.evosite.co.uk

Experian Stand Number 230 Backed by Experian’s marketleading data and know how, Experian B2B Prospector is uniquely placed to help small businesses like yours to grow their operations. Knowing your data is targeted means you can lower costs and conduct campaigns with confidence. Come say hello to us at stand 230.

0870 012 1111 www.experian.co.uk Fireworx Limited Stand Number 291 Fireworx is a marketing agency which helps clients grow quicker.

01202 559 559 www.fwx.co.uk First Base Communications Ltd Stand Number 102 First Base is one of London`s leading content marketing agencies for B2B brands. We exist to help clients be more effective and get better results from their marketing by creating great content, lovely design, the best digital technologies, analytics, inbound acquisition and more.

020 3542 6644 www.hitfirstbase.com FL1 Digital Stand Number 268 FL1 Digital is a St Albans based Web Design, Digital Marketing and Training company established in 2004.

01727 739 812 www.fl1digital.com Flowbird Ltd Stand Number 208 CRM & Marketing Automation Agency - we help clients in the selection and usage of CRM systems. Our marketing automation helps our client to generate more enquiries and retain customers. We use ActiveCampaign Software for our own CRM & marketing automation platform and are Certified Consultants 01233 280 557 www.flowbird.co.uk ForceManager Stand Number 1500 ForceManager is a fully-integrated mobile sales management software that instantly measures and analyses all your sales activity.

Improving both your sales team’s productivity and performance, it is the smart solution for sales reps who work out of the office. +34 931 173 886 www.forcemanager.net FreshMail Stand Number 150 Freshmail’s award winning email marketing platform empowers users with the tools for success.

With features such as marketing automation, auto-responders & campaign analytics we work with our clients to deliver their campaigns time and again. Come & speak to us to see how we can increase your ROI. 020 3598 5098 www.freshmail.com

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FRONTLINE Selling

by Nisbet Associates Stand Number 1510 Nisbet Associates provide B2B professionals in all sales roles with common tools, skills and processes to improve productivity and results… Proudly representing ValueSelling Associates and FRONTLINE Selling. +44 (0)1440 820384 www.nisbetassociates.com Fudge Animation Studios Stand Number 328 We are a full service animation studio based in the UK. Our highly respected team is noted for our imaginative visual narrative, humour and wit.

020 3322 4447 www.fudgeanimation.com GatorLeads Stand Number 1570 GatorLeads is a lead generation software tool, identifying your anonymous website and traffic with real time traffic statistics. This service provides live data feed, page scoring, lead assignment, company watch, daily reporting, accurate company Matching reports and much more.

01483 411 911 www.gatorleads.co.uk Givvit For Business Stand Number 130 Givvit for Business is the UK`s first self-serve Treat platform.

Companies of any size can instantly send a message along with a Treat such as a coffee, chocolates or even a takeaway.

For employees,clients or customers, sending a ‘Givvit’ goes beyond an email and ensures your message is heard.

03332 020 984 www.givvitforbusiness.com Global Educ8tions Stand Number 1530 Global Educ8tions Online Learning College provides vocational and professional courses for Sales, Management and Enterprise.

Our courses are accredited vocational and non accredited professional, we also support employers to source, train and develop new and existing staffs.

0800 009 6994 www.globaleduc8tions.org Golding Products Ltd Stand Number 152 Golding Products Ltd is primarily a supplier of professional grade recording media and packaging.

We hold stock of a wide range of high quality CDR, DVDR, USB’s and more! All items can be branded and packaged to our customers specifications here in the UK. Talk to us today about your requirements.

01952 606 667 www.goldingproducts.com

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GrowthMatters Stand Number 1578 Delivering frameworks, insights and consulting - GrowthMatters works with Sales Managers worldwide to drive and sustain the changes in behaviour they expect from their sales resources.

GrowthMatters - the Authority in Sales Management - because if you don`t change the soil, seeds will continue to produce the same results.

01189 001 968 www.growthmatters.co.za imapt Stand Number 200 Absorbing, analytics & prospect tracking, simple to use, easy to understand. See visitors on your website in REAL TIME, how they interact with your website and where you’re losing them. Hourly, weekly, monthly with ‘insight’ you’re getting clear, simple and meaningful insights at your fingertips.

020 8123 4334 imapt.co.uk Impact Digital Marketing Ltd Stand Number 276 At Impact Digital Marketing we`re taking a fresh approach and delivering impressive results.

The key to our success is service integration: when we tailor a digital marketing strategy for you, it will balance services in a way that maximises your investment and reduces unnecessary expenditure.

020 7319 5007 www.impactdigital.marketing Inbox Income Stand Number 1596 If you’ve got a contact list, email marketing should bring you regular sales. Yet many people get less business from emailing their existing contacts than they could.

If you’d like to know why, come and see us to find out how to transform your email marketing and get more sales with less effort.

023 8000 1105 www.inboxincome.co.uk Inbox Insight Stand Number 318 Inbox Insight specialise in EMEA lead generation and content marketing campaigns. With more than 2 million subscribers across key European regions, we help marketing and sales teams generate new leads, whilst driving brand awareness.

01962 835 950 www.inboxinsight.co.uk indigoRiver Stand Number 294 We’re an award winning creative communications agency, specialising in everything from branding to animation. But that’s enough about us, it’s you we want to listen to. Come and see us to have a chat, we don’t use business-isms, but just promise to keep it real.

01527 757010 indigo-river.com

Infinity Tracking Stand Number 270 Infinity is an advanced call tracking & call management solution delivered from the Infinity Cloud.

It allows you to measure which marketing channels generate calls & gives insight into every touch point of your customer`s journey, providing actionable data about your customer & marketing spend.

0808 278 4723 infinitycloud.com

LeadFinch Stand Number 1630 LeadFinch automates lead generation. It saves sales teams hours every day by uncovering new leads. The software uses machine learning techniques to identify companies that are mathematically similar to existing customers.

Increase efficiency, save time, and find perfect leads. +44 (0)20 3389 8872 leadfinch.com

InsideSales.com Stand Number 1600 InsideSales.com offers the industry’s leading sales acceleration platform built on Neuralytics, a predictive and prescriptive selflearning engine that drives revenue growth by delivering an optimized experience for both salesperson and buyer.

0118 990 1340 uk.insidesales.com

Libris Stand Number 1590

InsightBee Stand Number 182 InsightBee helps marketing professionals eliminate the clutter on business insights. Visit our stand and we will show you how: Our technology delivers qualified leads targeted to your firms sales objectives and our analysts provide high-quality, actionable insights.

020 3695 5555 www.insightbee.com Konstructive Stand Number 134 Konstructive is a leading digital design and build agency with clients including Rolls-Royce plc, Berwin Leighton Paisner, Bird&Bird, DCA Design International and Lambert Smith Hampton. We have proven expertise in delivery engaging and business orientated websites on Drupal, LavaSuite & Magnolia.

02072922700 www.konstructive.com Lead Forensics Stand Number 1436 98% of B2B website visitors don`t enquire; we tell you who they are. Discover which anonymous businesses have visited your website and access their full contact details so you can generate more leads, maximise your online ROI and reach sales leads before your competitors.

020 3131 3253 www.leadforensics.com Leadfeeder Stand Number 1486 Leadfeeder turns Google Analytics into a sales tool and automates your B2B lead generation process uncovering your unknown website visitors. Understand your prospects’ online behaviour with Leadfeeder for better sales. +358102792949 www.leadfeeder.com

Local Exposure Stand Number 144 Local Exposure is a Google Street View Trusted Agency certified to undertake Street View business photography within the UK. We have an established national network of technicians servicing from the smallest local independents to the largest groups at cost effective prices.

01157 180 365 trustedphotography.co.uk Mailjet Stand Number 178 Mailjet offers an all-in-one platform for sending marketing and transactional emails, including a responsive email editor, an easily integrated API which is available in several programming languages and SMTP relay software. The solution offered by Mailjet caters to both large and small businesses. www.mailjet.com MAINFRAME Stand Number 110 Mainframe is a team communication tool that extends across multiple companies. Quick instant chat with colleagues.

Unlimited file sharing. Clear assignments distributed through messages sent. Decrease the amount of meetings and the amount of emails to your inbox.

Enjoy work life. www.mainframe.co malt.

Stand Number 124 Video content that works 020 7033 2812 www.maltfilms.com MarketMakers Stand Number 1426 MarketMakers is a business built on brilliant people. Our clients come to us because they know that B2B telemarketing isn`t a numbers game. It`s about engaging, intelligent phone dialogue that takes unqualified business prospects and converts them into high quality sales opportunities.

0845 485 1164 www.marketmakers.co.uk

MJ Exhibitions Ltd Stand Number 126 MJ Exhibitions is a family run exhibition stand specialist committed to quality and customer service. We understand that our clients and their needs are unique and so we put our all into providing our business partners with a personalised and approachable service. Get the image your company deserves.

01892732157 www.mjexhibitions.com Media Orb Stand Number 126 Here at Media Orb we have many years of experience in building innovative websites that meet the customers needs, whether that`s building a static, content managed, or a full e-commerce solution website.

01278 450 312 mediaorb.co.uk Modeaweb Limited Stand Number 310 Modedaweb are an inbound marketing agency specialising in delivering marketing automation via the Hubspot platform to businesses in financial, technology and construction and property related industries. With over 14 years experience, we are the only inbound agency focused on finance in the UK. 020 3637 4425 www.modedaweb.co.uk Momentum Sales Solutions Limited Stand Number 1550 A sales transformation organisation, Momentum helps organisations create a culture of sales excellence from recruitment, training & coaching to social selling. Momentum`s unique framework is based on adding value & is the UK`s Objective Management Group partner & `Go-Giver` Licence holder.

01484 907084 www.momentumss.com Narrative Glue Productions Stand Number 241 VISUAL STORYTELLING - Narrative Glue is an exciting production company with the sole aim of creating high quality, innovative videos and films for your brand and business. We work with clients across all industry sectors producing content for online digital and broadcast distribution 01494 675 951 www.narrativeglue.com Native Web Limited Stand Number 220 NewVoiceMedia Stand Number 1420 NewVoiceMedia powers customer connections that transform businesses globally.

The leading vendor’s customer contact centre and inside sales platform revolutionises the way organisations connect with their customers worldwide.

0207 785 8888 www.newvoicemedia.com

No Magnolia Productions Ltd Stand Number 238 We create video, animation and motion graphics for large and small organisations, ranging from large entertainment and media groups (Sky, The O2, The Guardian) to charities (Christian Aid, Elifar Foundation, Ocumel UK) and education & technology companies (Pearson, OUP, Sire, TrustID, Rackspace).

01183 243 500 www.nomagnolia.tv On24 Stand Number 279 The ON24 Webinar Marketing Platform helps companies generate & qualify sales-ready leads with live and on demand webinars that provide detailed analytics on customer engagement, accelerating the buying cycle and driving sales.

020 3178 2660 www.on24.com Oxford College of Marketing Stand Number 132 Oxford College of Marketing is a leading marketing college with over 20 years experience in delivering outstanding practical sales and marketing qualifications.

We also provide industry-leading one-day and online short courses to enable individuals to enhance or refresh their knowledge.

01865 515 255 oxfordcollegeofmarketing.com Parker Software Ltd. Stand Number 1430 We’re Parker Software, and we offer an entirely new approach to digital engagement, service and operation. We’ve built a hybrid, fully integrated software suite that eliminates the need to invest in multiple solutions - covering all your digital transformation needs within a single platform.

01782 822 577 www.parkersoftware.com Parkes Print & Design Stand Number 1402 Exhibition services, design, stand hardware to purchase/hire/Loan, graphics, portable displays and accessories. +44 (0)1767 603930 parkesprintanddesign.com Passle Ltd Stand Number 330 Passle is a digital marketing platform designed around the needs of the busy experts at the heart of knowledge businesses.

We enable time-pressured specialists to create online content that demonstrates their expertise.

We make it easy for them to publish and share this content with clients and prospects.

01865 366 051 home.passle.net

Peridigital Stand Number 212 Peridigital provides digital marketing solutions to B2B and service businesses to capture more leads, connect with prospects and retain existing customers. Using inbound and outbound digital marketing strategies and tactics, we help your business achieve its online objectives.

01908 533 252 www.peridigital.co.uk Phil Olley Unlimited Stand Number 1560 Phil Olley is the author of `RESULT!’ and the UK`s leading speaker on professional focus and peak performance. He works with business people and sales teams throughout the world to help them get out of the quagmire, generate fresh results and stepchange profitability.

0800 043 5403 www.PhilOlley.com Pi Datametrics Stand Number 240 More data, more depth, more analysis from anywhere in the world. Pi Datametrics is a content optimisation and performance platform like no other, Pi enables corporations to significantly increase traffic, make PPC cost savings and drive sales globally.

020 3371 3930 www.pi-datametrics.com Pink Lizard Promotions Stand Number 120 Promotional Merchandise Specialists. We can provide you with the advice and ideas on how to get the best ROI on your merchandise so come and have a no obligation chat with us and claim your money saving vouchers aswell.

01362 693 710 pinklizardpromotions.co.uk premier sports uk ltd Stand Number 128 we are specialise in custom made footballs/rugby/tennis/cricket balls and sports wear. We are serving sports and promotional advertising gift industry since 1991.we manufacture/print/ design as per our client choice, our service, price and quality is unbeatable, guaranteed.

020 8553 4648 www.premiersports.org Prezi Inc Stand Number 360 Prezi is an online presentation software used by more than 60M people around the world.

Designed for Marketing and Sales people to pitch stronger and close more business. For help with being a better presenter visit www.plancreatedeliver.com 0031 625 434 934 www.prezi.com

Protocol Global Limited Stand Number 368 Protocol empowers professional marketers to optimise their demand centres, design bestin-class demand generation programmes, deliver operational excellence and leverage the latest marketing technologies. Through our mix of hands-on consulting, training, workshops, coaching and advisory services 020 3755 3511 www.protocol.global PRYSM Group Stand Number 112 PRYSM Group is the UK’s fastest growing independent B2B trade exhibition organiser. With an ever expanding portfolio, PRYSM has earned a reputation for creating industry-leading exhibitions that provide exhibitors with ROI and visitors with the foremost in information, advice, and opportunity.

0117 930 4927 www.prysmgroup.co.uk Radioville Stand Number 105 Radioville is the UK`s leading radio creative agency and has worked with many brands such as Autoglass, PizzaExpress, Screwfix, Coca-Cola, Nationwide and Lexus.

If you`d like to know how radio can boost the effectiveness of your marketing strategy, visit us at stand 105.

020 7534 5999 radioville.co.uk Redspire Ltd Stand Number 1478 Redspire are a Microsoft Gold Certified Partner for CRM Online services. Established in 2003 Redspire has helped a wide range of clients develop CRM strategies to achieve key business objectives by understanding their core business processes.

0845 226 8170 www.redspire.co.uk Refract Stand Number 1450 Refract helps managers and coaches improve performance on calls, online meetings and demos, without needing to be present.

Key moments can be tagged, simply skipping between `coachable moments` to collaborate and deliver praise, ideas and corrective feedback.

0800 689 1096 www.refract.tv ResponseSource Stand Number 192 ResponseSource provides easyto-use tools that connect PR professionals and businesses to journalists, enabling them to give stories relevant coverage - quickly and easily. Media relations tools include: media database, journalist enquiry service and press release distribution.

0345 370 7777 www.responsesource.com

41

Red Flag Alert Stand Number 122 Red Flag Alert is the UK freshest business database. Our Database hold over 6 million live business records from PLC through to non ltd. So no matter what size of business you target we have you covered. Red Flag Alert gives sales and marketing professionals the ability to do better business.

0844 412 6699 www.redflagalert.com

Sales Coaching Solution Ltd Stand Number 1488 Sales Coaching Solutions provides bespoke sales and customer service training and coaching for SMEs. They equip business owners and sales personnel with the vital skills needed to sell their products or services successfully and confidently, ultimately enabling them to maximise sales.

01249 443 023 salescoachingsolutions.co.uk

Retriever New Business Stand Number 1584 Retriever helps B2B companies grow through sales. We consult, solve problems and generate leads.

For over a decade Retriever New Business has been helping clients open new doors, build stronger relationships and generate more income.

01285 771 111 retrievernewbusiness.co.uk

Salesbox CRM Stand Number 1526 Salesbox CRM is the predictive CRM and mobile CRM for those that want to be successful in sales.

With Salesbox CRM you can also trust the CRM data and CRM forecasts since they build on facts and not guesswork. www.salesbox.com

Rock Stand Number 1490 We’re Rock, a B2B content agency that helps businesses find, influence and retain clients online.

Specialising in corporate sector communications, we’ve helped businesses such as Aon, Investec, Vodafone and Direct Line market some of their most complex products and services. www.xponodigital.com

SalesOptimize Stand Number 1480 SalesOptimize is a market sizing & lead generation platform powered by deep web analytics.

You can identify your future customers in seconds. We`re bringing lead generation to a whole new level with our revolutionary B2B eCommerce search engine that takes the hard work out of finding new customers. + 353 1 6599292 www.salesoptimize.com

RSVP Call Centres Stand Number 170 RSVP are a London based sales and service agency specialising in campaign creation and consultancy, providing proactive strategies and solutions that generate real business growth.

0207 536 3500 www.rsvp.co.uk

SalesSeek Stand Number 1538 SalesSeek - Bringing together essential sales and marketing tools for growth-focused businesses.

020 3514 2513 www.salesseek.co.uk

S-Academy International Stand Number 1476 At S-Academy we do sales differently. Out are boring, stuffy sales training courses. In is a fresh, energetic and fun way of motivating your team, improving performance and building a better sales capability, that produces outstanding results every time.

Discover our proven approach at stand 1476.

0203 826 8093 www.welovesales.co.uk Salamandra Design & Digital LTD Stand Number 374 Conveying complex messages through Animation, Brand and Web, Salamandra is a creative marketing agency with an award winning team that has worked with leading brands both locally and internationally.

01753 449 665 www.salamandra.uk

Seller Performance Ltd Stand Number 1632 Seller Performance are sales professionals with great credentials in training, coaching recruiting and the expert use of psychomteric and behavioural profiling - passionate about selling, and passionate about people. Visit our seminar and stand to see how to unlock the power of Adaptive selling.

07720 948 201 sellerperformance.co.uk Showpad Ltd Stand Number 1678 Showpad`s sales enablement platform guides every sales interaction by pushing the best-fit content in the right context to sales reps and partners on any device, so they can sell anytime, from anywhere. Powerful reporting around content usage and productivity aligns efforts toward revenue goals.

020 3808 4049 www.showpad.com Signals Stand Number 1452 Flexible, experienced, skilled, smart, and creative team 25th anniversary, established business with a superb reputation and references from long term clients 200+ years of team experience in developing and marketing digital technology, ensures we create smart solutions.

01491 571812 www.signals.co.uk

42

Simply Sales Jobs Stand Number 1562 Simply Sales Jobs specialises in advertising 1000s of the latest sales jobs including telesales jobs, sales jobs in London, sales manager jobs and sales assistant jobs. All levels of sales are covered throughout the UK with sales jobs from leading sales recruitment companies, sales firms and direct employers.

01772 639 042 www.simplysalesjobs.co.uk Sleeping Giant Media Stand Number 190 A multi-award winning, specialist search and social marketing agency. Offering our clients a superior service in every way.

Providing integrated search marketing solutions to a broad range of sectors. Above all else, we strive to maintain an outstanding level of service to our clients.

01303 240 715 www.sleepinggiantmedia.co.uk Smart Insights Stand Number 114 Do you need a customised B2B digital marketing strategy?

You can create it yourself with SmartInsights.com, a great-value learning resource that helps businesses Plan, Manage and Optimise their digital marketing with templates, guides and online learning. Visit our stand to grab a free template.

0113 819 8820 www.smartinsights.com SMART Way Forward Stand Number 1520 SMART Way Forward is a specialist sales management and training consultancy which works predominantly within the sport, leisure, health and fitness industry around the UK. Our services include bespoke management training, sales training, customer service training, coach development & CPD workshop 01438 227 563 www.smartwayforward.co.uk Sociabble Stand Number 210 Sociabble is an employee advocacy platform that aggregates company and third party content, and empowers employees as ambassadors by allowing them to share on their own social networks. This sharing activity amplifies the visibility of content on social networks, and among your target audiences. +1 (917) 725 4101 www.sociabble.com Stampwood Stand Number 300 Stampwood are marketing automation specialists.

We understand best practices and can avoid common pitfalls - helping you achieve the highest ROI from your marketing automation solution.

01202 805 655 www.stampwood.co.uk

Step Forward Stand Number 109 Step Forward is a high quality 12-month Level 3 apprenticeship programme for 18 year old school leavers in London. We provide great candidates and flexible pathways to match your hiring needs, while also diversifying your workforce. Step Forward is run by a national charity called The Challenge.

0203 793 7333 stepforward.uk.com Stormburst Studios Stand Number 1580 Stormburst Studios’ sales performance & contest management platform is the tool you need to inspire and engage your sales team to new heights. Run effective real-time contests with actionable analytics for your team to help them smash their targets.

07411 740 073 www.stormburststudios.co.uk Stormpress Stand Number 236 Stormpress is a full service printing company made for busy marketers.

We’ll be showcasing: Our web to print software. How special print finishes like foiling and embossing add value. And how we cover the direct mail channel.

01392 660099 stormpress.co.uk Strategy to Revenue Stand Number 1594 STR provides cutting edge solutions designed to accelerate sales productivity and revenue - including a SaaS-based sales effectiveness platform, sales competency modelling, sales management development, and e-learning solutions.

01753 245 543 www.strategytorevenue.com StudyCourse Stand Number 1462 StudyCourse.org is an educational platform specialising in agency recruiter courses, HR courses, and in-house recruiter courses. Courses vary from completely online to blended online along with face to face learning. Short courses include various aspects of HR, Sales and Management Courses, Recruitment Process Outsource Courses, and starting a new recruitment business.

0871 288 2108 studycourse.org SuccessFlow Limited Stand Number 114 SuccessFlow help organisations develop and implement a robust digital strategy using the Smart Insights RACE Planning framework. We build and optimise platforms to align your sales and marketing teams.

0845 680 5409 www.successflow.co.uk

Surface 2 Air Media Stand Number 282 Surface 2 Air Media Ltd is a unique blend of skilled/licensed professionals whose sole purpose is to create dynamic and breathtaking cinematography for a whole range of clients. We offer many services ranging from full video productions to 360 degree Virtual Tours from both the ground and air.

0343 455 1066 surface2airmedia.co.uk SVM Global Stand Number 1536 SVM are a leading global reseller and distributor of corporate gift cards providing eCodes and gift vouchers for the B2B and corporate gifting market. eGifts and Gift Cards have a positive effect when used as sales or marketing incentives, to reward employees, to motivate 3rd parties / resellers.

01709 303102 www.svmglobal.com

Textlocal Stand Number 338 Textlocal is the UK’s leading provider of mobile messaging for businesses. Our award winning platform enables every business to instantly reach their customers, contacts or clients in seconds. We work with 165,000+ clients large & small delivering a staggering 40,000,000 texts per month.

01244 752 299 www.textlocal.com The Institute of Direct and Digital Marketing Stand Number 376 The IDM is a modern, forwardlooking institute, alert to new and emerging applications of technology in marketing. It is dedicated to keeping the profession abreast and skilled in new techniques, new media and new practices.

020 8977 5705 www.theidm.com

Tableau Stand Number 388 Data is everywhere. But most of us struggle to make sense of it.

Tableau Software lets anyone visualise data and then share it on the web, no programming needed.

It`s wicked-fast, easy analytics.

020 3310 4600 tableau.com

The Marketing Pod Stand Number 234 The Marketing Pod are a multi award winning, B2B marketing agency offering a range of marketing solutions, from planning and strategy to PR and social media. We believe in a down-to-earth, integrated approach to marketing that delivers businesses tangible results.

01564 742 848 www.themarketingpod.co.uk

Tail Wind Media Stand Number 232 Tailwind Media is a creative visual production agency, with offices based both in London and St Neots near Cambridgeshire.

Our work ranges from internal communications and engagement, to promotional films, and visual social media campaigns.

02070121774 www.tailwindmedia.co.uk

The SAVO Group Stand Number 1652 SAVO is the leader in the sales enablement market having pioneered the sales enablement category since its founding in 1999. +44 (0) 7575 310130 www.savogroup.uk

Team Tactics Stand Number 382 For over two decades Team Tactics have been a leading provider of unique corporate team building events and client events in and around London and the UK. We love creating innovative corporate team building solutions as well as Corporate Hospitality at the UK`s major sporting and cultural events.

01227738280 www.teamtactics.co.uk Text Global Stand Number 278 Text Global is one of the UK’s leading mobile messaging service providers. Our customers have sent millions of bulk messages using our easy to use self-serve platform.

We are continuously developing our product offering to remain at the cutting edge of the mobile messaging industry.

01793 420 424 www.textglobal.co.uk

TopLine Comms Stand Number 316 Generating quality leads, increasing website traffic, achieving thought leadership - many agencies will tell you these things are easier said than done. But TopLine is not like most agencies. We get results.

020 7580 6502 www.toplinecomms.com Trashalamode Stand Number 316 Trustpilot Stand Number 109 Trustpilot is an open review community that builds trust and transparency between consumers and businesses.

020 3630 0750 uk.trustpilot.com Umbrella Marketing Stand Number 1444 A well-balanced mix of experience and fresh talent from a range of marketing disciplines has been combined to form the Umbrella Marketing Team: we draw the best in experienced marketing professionals, blending them with the freshest graduates and apprentices so you benefit from the enthusiasm of new talent.

01244 515 569 umbrellamarketingteam.com UnDelay.io Stand Number 290 Create device specific landing pages quickly, easily and without a developer. Test multiple variations by device. Use powerful features like click to call, click to scroll navigation and sticky headers/footers to decrease bounce rates and dramatically increase mobile conversions.

04804091080

The MarketingSPA Limited Stand Number 142 The little marketing agency with big ideas that delivers! Call us old fashioned but we listen to our clients and understand their needs first so we can live and breathe your business. Our refreshing approach takes you on a pampered journey of SPA treatments that leave you feeling inspired.

01483 776 991 www.themarketingspa.com

Veoo Stand Number 378 Veoo was created by mobile industry experts to deliver business value to companies via the medium of mobile. Created by a team that draws on 70+ years of experience; one that understands the needs and business challenges in a world of multi-faceted communications.

020 7580 3860 www.veoo.com

TLF Research Stand Number 284 TLF are a UK based customer experience consultancy specialising in customer insight. Through our extensive research and industry knowledge we can help your business understand and improve your customers experience with your brand.

01484 517 575 www.tlfresearch.co.uk

Web Behaviour Specialists Stand Number 133 WBS is a London-based digital marketing agency, providing services including PPC, SEO, Social Media advertising and Web Analytics. Our multilingual team helps brands around the world run their SEM campaigns efficiently and consistently.

020 3766 0852 www.web-behaviour.com

Win Apps Factory Stand Number 115 Winapps Factory helps businesses plan define & manage their mobile ecosystem, providing insight, inspiration and the physical development of intelligent business focused solutions. Working at a strategic & operational level, we deliver IOS, Android & Windows applications.

020 3239 1780 winappsfactory.com Wing Lee Creative Ltd Stand Number 358 Worldwide Product Sourcing and Promotional Gifts for some of the world’s largest brands. Whether you require an advertising gift to mail out to your prospects, corporate gifts for staff retention or an annual give-away for your customers, we can provide a promotional product to suit your needs.

01438 750 333 www.winglee.co.uk Wise me up Ltd Stand Number 1472 Tailored sales skills training solutions that will improve the bottom line. We work with sales managers & sales people in all arenas including customer service and retail. We design, deliver and then make sure there is a follow up process. Our focus is on sustaining greater results for longer.

07976 737 735 www.wisemeup.co.uk Write My Site Stand Number 302 Write My Site is a 10-year-old copywriting agency that has built its reputation as a specialist provider of B2B content. Formats range from web copy and blog articles through to technical guides and white papers, but the goal is always to write content that appeals both to people and search engines.

020 8819 9535 www.writemysite.co.uk Xcel Sales Ltd Stand Number 1506 We are a new breed of agency; we live and breathe professional selling to accelerate your business growth.

01184 021 440 www.xcelsales.co.uk

Top Sales World Stand Number 1614 Top Sales World is a unique location dedicated exclusively to the profession of sales and our primary objective from day one, has been to redefine the parameters governing sales team performance. topsalesworld.com

43

Tableau helps people see and understand their data.

FAST ANALYTICS Connect and visualize data in minutes SHARE IN SECONDS Publish dashboards live on the web and mobile devices with just a few clicks BIG DATA, ANY DATA From spreadsheets to databases to Hadoop to cloud services, explore any data TRY TABLEAU FREE tableau.com/products/dektop

EXHIBITOR A - Z 3degrees Social

1412

Actimizer

1408

AdTube agent3 Akero Labs Alison Edgar MD Sales Coaching Solutions

198 320 1488

1510

Fudge Animation Studios

328

Givvit For Business

130

Global Educ8tions

1530

Golding Products Ltd GrowthMatters

152 1578

Anicca Digital Ltd

140

imapt

200

Arkevista

266

Impact Digital Marketing Ltd

276

Azquo

364

Inbox Income

1596

Bid Perfect Ltd

1498

Inbox Insight

318

Bisc Technologies Ltd

1528

indigoRiver

294

bpma

160

Infinity Tracking

270

Brandz Ltd

308

InsideSales.com

1600

Breathe Creative

222

InsightBee

Bullhorn

312

Lead Forensics

1436

Businessworx Ltd

139

Libris

1590

CallPro CRM

1598

182

Local Exposure

144

Clickoo

280

Mailjet

178

Club Row Creations

384

malt.

124

Club Wembley Cognition

1400 188

MarketMakers

1426

Media Orb

126 310

CommissionCrowd

1410

Modeaweb Limited

Data Driven ERA

1442

1550

Digital Doughnut

220

Momentum Sales Solutions Limited

Digital Marketing Institute

356

Narrative Glue Productions

241

Digital Web World Ltd.

298

Dreamtek LTD drumBEAT Marketing DueDil Eden Videos EdgeVerve Elation Experts Ennovate Consulting Everyday Champion Evosite Experian Fireworx Limited FL1 Digital Flowbird Ltd ForceManager FreshMail

46

162

FRONTLINE Selling by Nisbet Associates

336 218 1576 180 228 1548 1582 326 350 230 291 268 208 1500 150

NewVoiceMedia

1420

No Magnolia Productions Ltd

238

On24

279

Parker Software Ltd.

1430

Passle Ltd

330

Peridigital

212

Phil Olley Unlimited

1560

Pi Datametrics

240

Pink Lizard Promotions

120

premier sports uk ltd

128

Prezi Inc

360

Protocol Global Limited

368

PRYSM Group

112

Radioville

105

Redspire Ltd

1478

Refract

1450

ResponseSource

192

Retriever New Business

1584

Rock

1490

S-Academy International

1476

Salamandra Design & Digital LTD

374

Sales Coaching Solution Ltd

1488

Salesbox CRM

1526

SalesOptimize

1480

SalesSeek

1538

Seller Performance Ltd

1632

Showpad Ltd

1678

Simply Sales Jobs

1562

Sleeping Giant Media

190

Smart Insights

114

SMART Way Forward

1520

Sociabble

210

Stampwood

300

Stormburst Studios

1580

Strategy to Revenue

1594

StudyCourse

1462

SuccessFlow Limited

114

Surface 2 Air Media

282

SVM Global

1536

Tableau

388

Text Global

278

The Institute of Direct and Digital Marketing

376

The Marketing Pod

234

The MarketingSPA Limited

142

TLF Research

284

Top Sales World

1614

TopLine Comms

316

Trustpilot

206

Umbrella Marketing

1444

UnDelay.io

290

Veoo

378

Web Behaviour Specialists

133

Win Apps Factory

115

Wing Lee Creative Ltd

358

wise me up Ltd

1472

WOW Analytics

1570

Write My Site

302

Xcel Sales Ltd

1506

FLOOR PLAN The IDM Training Academy

Keynote Theatre 1

Top Sales World Auditorium

388

384

378

382

380

374

Conversion Boost Masterclass

350

338

336

300 302

358

364

356

368

376 1614 360

1640 330

306 308

328

326

310 312

320

1678

1642

Mapping Critical Sales Competencies Masterclass

316 318

1650

1630

1622

1632

1652

Using Data Science To Power Business Growth Masterclass

Top Sales World VIP Lounge

1562

Theatre 8

Networking Area

294

290

284

298

291

282

260

266 268

270

Press Area

280

1594

1596 1598

279

1590

1592

276 278

1584 1583

1600 Keynote Theatre 2

1582 1580

1570

1576 1578

Sales Office

Networking Area

241

238

236

240

234

232

230

Secret Formula For Sales Success Masterclass

1548

1550

Mastering B2B Social Selling Masterclass

Theatre 3

Theatre 7

212 210

218

208 206

202 200

170 172

178

222 220

198

180 182

1538 1536

1530

1527 1526

1508 1520

192 190

1490 1492

1498

1500 1510

1560 1506

188

1488 1486

1478 1476

1472 1462

228

1480

Theatre 4 B2B Facebook Strategy Masterclass

162 160

140

105 109

144

152

142

150

139 130

104 Theatre 6

Lead Forensics Masterclass

The Hive

128 146

126

124

120

122

102

132

100

135 133

112

114

134

110

115

1436

1444

1452

1442

1450

1430

1426

Using The Cloud To Close Faster Masterclass

1420

Theatre 5

1400 1402

1408

1412 1410

How To Build A Freelance Sales Team Masterclass

SALES INNOVATION

VISITORS ENTRANCE

E X P O 2 0 1 6

47

INFINITY THE LEADING CALL TRACKING PROVIDER

COME & SEE US AT STAND 270

Are phone calls playing a key part in converting your online marketing activity?

Infinity can unlock your call data so you can measure your true ROI SALES DATA

YOUR CUSTOMER

VISIT WEBSITE

MAKE A CALL

INFINITY PLATFORM

CALL OPERATOR

CRM SYSTEM

CONFIRMED SALE

MARKETING

Infinity is a cloud based analytics solution with advanced call tracking capabilities integrated into the heart of the system.

Advanced Call Tracking Full integration with Google Analytics and AdWords Advanced attribution modelling Full CRM Integration Integrated into Saleforce Tracking of all online and offline channels Comprehensive reporting suite with API Third party bid management integration

#1

Rated Call Tracking service on the Google Apps Gallery

To find out more call 0808 223 0533 infinitycloud.com

What do you want to do next in your career?

We have the digital, direct and data courses to help you do it

Learn the skills that will set you apart as a B2B marketing doer Achieve your business goals and broaden your knowledge

theidm.com/b2b

For more information, visit us on our stand 376

Training and qualifications

CONTACT US anicca.co.uk enquiries@anicca.co.uk 0116 2989720

ANICCA DIGITAL

STAND 140

THE SEARCH ENGINE MARKETING & SOCIAL MEDIA TRENDS OF 2016 With over 100 billion monthly searches and a staggering 88.9% share of the UK market, it’s easy to see why some B2B companies rely on Google to drive their brand awareness efforts and fill their conversion funnels with new leads.

Mobile Marketing 2015 was the year in which mobile searches overtook searches on desktops.

This remarkable milestone not only signifies a fundamental change in the way in which we consume media, but cements further the importance of integrating mobile into marketing campaigns. To aid this change, Google, Facebook, and Apple are all developing ways in which to display mobile web pages at superfast speeds. If it was unclear thus far, now is the time to adopt a mobile strategy.

Technical SEO Technical SEO has always been a crucial factor in improving organic rankings, but with Google rolling out a raft of changes already this year it is more important now than ever before. A recent announcement from Google came in the form of real-time updates, which will require webmasters to keep a closer eye on traffic and become more reactive to penalties. This, together with speculation of yet another Quality Update in November and the recent shake-up in local organic listings means that sites are even more vulnerable. 2016 will demand a deep understanding of technical SEO and the agility to act at a moment’s notice.

“Our experience in combining technical SEO and content marketing with PR and social media is what sets us apart from other digital marketing agencies”

Social Intelligence

Marketing Automation

As more and more brands (rightfully) clamber on to the social media bandwagon, many forget that the digital marketing principle of ‘track everything’ still applies. Social media monitoring, listening, and analytics tools are plentiful and are only getting more sophisticated with the insight they provide.

With paid-for advertising on social media on the up, social intelligence will, in 2016, help to form new, ROI-driven KPIs.

Less search engine and more email / content marketing, marketing automation has taken the world by storm. Those ‘we miss you’ and mysterious discount emails from your favourite service providers are meticulously planned, automated email campaigns strategically designed to land in your inbox at just the right time in the buying cycle.

Video A recent report estimated video Internet traffic to be 80% of all consumer Internet traffic in 2019. Whether it’s with Periscope, Facebook Live, Blab, Instagram, or YouTube, it’s safe to say 2016 will be the year that video comes into its own. Platforms such as Periscope have paved the way for live, usergenerated video content and have made low quality video forgivable. This year, we’ll see social media platforms promoting the use of video as a way of engaging users and cutting through the news feed noise.

According to an industry report, there are nearly 11 times more B2B organisations using marketing automation than there were in 2011 and with the number of providers offering cost-effective solutions ever increasing, we believe 2016 to be the year that the masses begin to leverage this powerful customer acquisition and retention tool. Our experience in combining technical SEO and content marketing with PR and social media is what sets us apart from other digital marketing agencies. We provide holistic campaigns for small, independent firms and multinational B2B brands, so if you’re looking to build brand awareness or drive leads, get in touch with our specialists.

STAND 130

GIVVIT FOR BUSNESS

EMPLOYEE HAPPINESS IS JUST A CLICK AWAY There’s a growing body of evidence to show that happy employees are more productive, take less time off sick and are more energised, motivated and engaged.

With budgets tighter than ever and time at a premium for many businesses, nurturing a happy team can often come second to running a tight ship. “Increased employee happiness results in increased productivity,” comments James Cullen, CEO of corporate treating service Givvit Rewards. “Making your staff happy doesn’t have to be about grand, costly gestures. It’s about taking the time to make them feel valued and recognising their contribution to the company.” Jessica Pryce-Jones, author of ‘Happiness at Work’ and CEO of iOpener, conducted research with 3,000 respondents in 79 countries. She comments, “What’s the evidence that people who are happy at work have it all? The happiest employees are 180% more energized than their less content colleagues, 155% happier with their jobs, 150% happier with life, 108% more engaged and 50% more motivated. Most staggeringly, they are 50% more productive, too”. Pryce-Jones’ research also discovered that the happiest employees take 66% less sick leave than the unhappiest ones.

New York Times bestselling author Gretchen Rubin, who wrote ‘The Happiness Project’, also observes that happy employees are able to better inspire and motivate their colleagues, with emotional contagion boosting team morale. Quite simply, “Happy people are good for teams”. Treating employees is an effective way to increase happiness in the workplace and a popular option to boost team morale, but employers often struggle with where to start. Bonuses are great but can seem impersonal and not always affordable. Team drinks are lovely, but what about those who don’t drink or can’t make the date?

Thankfully, Givvit Rewards provides the perfect solution. Companies can treat their employees en masse to a selection of items via the Givvit Rewards website. All they need is a list of names and email addresses or phone numbers. Givvit Treats can be redeemed at much-loved retailers such as M&S, Caffè Nero, and PizzaExpress amongst others, and include bottles of wine, chocolates, coffees, pub drinks, flowers, charitable donations, and more, all digitally sent with a personalised message.

SIMPLE INSTANT GIVING Happy employees are 50% more productive. (iOpener) Happy employees are better team players, they inspire and motivate their colleagues (Gretchen Rubin, The Happiness Project) 28% of employees have considered switching to a competitor because they’re unhappy (Universum)

The element of surprise is one of the most interesting features of the Givvit approach; a business can choose to treat its staff on a whim and make it happen in minutes. So if everyone’s looking a little tired and jaded after payday, the managers can treat them all to an unexpected latte. Or if a team has had to work late all week on a project, the company can treat them to a pizza as a thank you. It’s this fun, flexible approach that is already proving so popular with SMEs. According to more Universum research – taking in 250,000 professionals across 55 markets – 28% of employees in the US and Canada have considered leaving their current employer for a competitor in the last year.Making sure employees feel valued with rewards beyond their pay packets can do CONTACT US much more than providing a shot givvitrewards.com in the arm every now and then – it info@givvitrewards.com can help keep 03332 020984 a good team together. Well worth the price of a cup of coffee.

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Visit us on stand 316 or www.toplinecomms.com.

Do you know what Passle is?

(You should)

Stand 330

THE #1 DIGITAL MARKETING PLATFORM FOR BUSY EXPERTS Maintain an up-to-date blog Create regular newsletters Get found with strong SEO Engage your audience on social media

PASSLE IS YOUR LINKEDIN PROFILE OPTIMISED FOR SUCCESS? STAND 330

Everyone who owns a LinkedIn account has probably filled out their personal profile as a bare minimum, but it’s surprising how few people make the most of its full potential.

Here’s a quick checklist to make sure yours is performing as well as it could be.

Profile Picture Try to keep it professional: avoid group shots, grainy pictures, or anywhere where you’re nursing a margarita. If you don’t have a decent picture, get one done.

Seriously.

Profile shots can also be the opportunity to plug your work. People pose with their books, or a symbol of their company.

It’s a little cheesy, but if it’s right for your target audience, why not!

As with other networks, you can now add a cover photo to your profile. You can use this as an opportunity to promote a particular aspect of your work, or choose an image that reflects your brand.

Profile Content A common error is to treat your profile like a CV and simply copy and paste sections from your resume. You should instead see it as an opportunity to give a rounded view of your experiences.

LinkedIn supports rich media such as Prezi, Storify, and Slideshare; you could add these to your different work

experiences to give prospective clients a different way of seeing your role, or more information on your company.

Personalize Your URL and Public Page It’s really easy to personalize your LinkedIn URL to something like uk.linkedin.com/in/ clairetrevien and it means you can share a less convoluted address with your contacts.

To do that, go to your profile page. You’ll see below your profile picture a light grey box with your URL. If you hover over it a cog appears. Click on it and it’ll take you to your public profile. On the right hand side you can edit your URL to something a little easier to remember.

This is a really useful page in general. Here’s where you can edit how people see your public profile. You can choose whether everyone sees your profile, or only your contacts, and which sections of your profile you want people to see. So if for instance, your ‘Interests’ section is a hot mess you’d rather not share, then you can untick it, and no one will be any the wiser.

“A common error is to treat your profile like a CV and simply copy and paste sections from your resume. You should instead see it as an opportunity to give a rounded view of your experiences”

CONTACT US passle.net sales@passle.net 01865 366 051

Post Regular Updates With LinkedIn, it’s common wisdom that midweek (Tuesday-Thursday) either first thing in the morning (pre 8.30am), lunchtime, and early evening (5-6pm) are the best times to share updates. This makes sense as the audience will be checking LinkedIn while commuting or in their lunch break.

The best way to work out optimal times is through testing. Buffer for example, shows the optimal posting times (in different time zones!) for each social media account, including LinkedIn profiles. If you don’t have Buffer, there are plenty of other analytics tools, such as Google analytics, which can give you insights on when your audience is predominantly active.

LinkedIn Groups There are a gazillion groups out there, and joining 2-3 groups that are relevant to your sector is recommended. Sharing your insights, and participating in them is a great way to raise your (newly optimized) profile. LinkedIn updated the groups recently in all sorts of positive ways so if you’ve been neglecting them go and take another look at them.

Passle is a digital content marketing platform that turns busy experts into recognised thought leaders. We specialise in professional services firms, helping them to get the knowledge of their experts out into the world and increasing their online visibility.

CONTACT US veoo.com gillian@veoo.com 0207 580 3860

VEOO

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LEVERAGE SMS TO MAKE YOU A SMARTER MARKETER Targeted, flexible, cost effective, and traceable, SMS text messaging is far from an archaic.

In fact, research firm Inonetics estimate SMS marketing spend will reach $8 billion dollars globally in 2016, so how can you afford not to utilise it in your marketing programme?

The exponential growth of mobile in recent years, and the way it is now intrinsically linked to everyday business and consumer life, has seen it take centre stage in many marketing strategies to drive customer engagement.

Various statistics validate this approach, none more so than the recent Ofcom 2015 Communications Marketing Report, which showed that 66% of UK adults own a smartphone; up from 39% in 2012. More impressively, a staggering 90% of 16-24 year olds owned one, and with brands scrambling for ‘real time’ connection with customers, you can see why mobile has become the primary communication tool with which to reach them.

Today, there are upward of 3 million apps across Android and Apple, however marketers are largely pinning their hopes on common forms of outreach like email, display ads and social, and consequently they are forgetting, or neglecting, the benefits of one of the mainstays of mobile communication - the SMS.

The Benefits of SMS Far from being an aging pre-smartphone medium, did you know that 90% of text messages are opened and read within three minutes of delivery? Moreover, were you aware that SMS has a 19%

“Veoo … can help you establish a strong text messaging strategy, so those 160 characters you send to your customers will deepen engagement and drive new revenue”

click-through rate compared to only 2% with email? Or, in a world where there are over 1 billion mobile phones, that SMS is still the most used feature on any mobile phone?

SMS is therefore incredibly widespread, and unlike mobile applications, it’s non-reliant on internet connection. Therefore, when other digital channels of communication like email fail, thus limiting the success of a particular campaign, SMS is still at liberty to reach its intended target.

As well as being widespread, SMS also has incredible flexibility and can be used for a multitude of purposes, from delivery confirmation, appointment reminders, product activation facilitation, or even customer engagement through real-time inquiries about products. Moreover, SMS provides marketers with the freedom and functionality to deploy any number of campaigns inclusive of: welcome, transactional promotional, triggered, loyalty etc.

In fact, with this very expo in mind, SMS would be a fantastic tool for sending notifications to attendees with event

highlights, to advise of amendments to conference schedules or to notify attendees when a particular talk is about to take place.

Conclusion With marketing budgets being squeezed annually, it is essential that every channel used has clear benefits and a tangible return on investment and ROI can be clearly tracked through SMS. By imbedding a URL within your SMS it is relatively easy to track what recipients have clicked through the conversion path and therefore ascertain how effective the communication was.

The key priority for marketers is to create an effective SMS campaign that complements their overall marketing strategy and drives measureable results.

Veoo, the dynamic messaging partner that offers a complete range of enterprise quality SMS services, can help you establish a strong text messaging strategy, so those 160 characters you send to your customers will deepen engagement and drive new revenue.

Contact Veoo at sales@veoo.com

VS introducing

our new mobile wallet

An amazing new service which allows consumers to store loyalty cards, offers, boarding passes, tickets, gift cards and much more, making them accessible via the mobile phone Built for iOS and Android, the Mobile Wallet creates offers, loyalty cards and mobile web pages, in a single integrated interface Delivering the ultimate in convenience, providing consumers with updated offers and timely reminders For brands and marketers, the Mobile Wallet provides an app-like functionality without the need for an app.

Giving you the ability to send push notifications whenever you want to end users To find out more please contact us on sales@veoo.com 00 44 207 5803860

WWW.VEOO.COM

Tableau helps people see and understand their data.

FAST ANALYTICS – Connect and visualize data in minutes SHARE IN SECONDS – Publish dashboards live on the web and mobile devices with just a few clicks BIG DATA, ANY DATA – From spreadsheets to databases to Hadoop to cloud services, explore any data TRY TABLEAU FREE tableau.com/products/dektop

TABLEAU

STAND 338

FIVE BEST PRACTICES FOR TELLING GREAT DATA STORIES Everyone who has data to analyse has stories to tell; however, providing a fact based story can be challenging. You have to be interesting, memorable, detail oriented and data driven, but you also need to be concise, especially in today’s metric-centric world.

Don’t be afraid to tell data stories By finding the real stories in your data, you can get people to focus on your message – and, therefore, what’s important.

Don’t overwhelm colleagues Don’t overwhelm colleagues with data and facts without context. Instead, engage your audience by approaching it as a story. Data stories can bring facts to life, make it easier to remember key points and paint a vivid picture of what the future can look like. Stories also create interactivity - people put themselves into stories and can relate to the situation. Think of the ‘what?’, ‘who?’, ‘how?’, ‘why?’, and the often missed ‘so what?’. It’s these story elements that will make your data relevant and tangible for your audience.

Think of your analysis as a story – use a story structure When crafting a data-rich story, think about: Who are the characters? What challenges have to be overcome? And what do you want your audience to do as a result? It starts with analysing the data and uncovering your findings. Use data visualisation tools to accelerate your analysis time and give you the chance to examine your data more closely and in more relevant ways.

Next, write out the storyboard which represents the structure and form of your story. The storyboard will help you to think about the best analogies or metaphors, to clearly set up challenge or opportunity, and to see the flow and transitions needed. It will help you focus on key visuals that are easier to recall. Keep slides to a minimum.

Be authentic - your story will flow

To capture your audience’s attention, think about how you can take a data fact and make it personal, relatable, and perhaps emotional.

Use a metaphor or anecdote to make the data more memorable. Selectively present core facts and data that prove your point. You can then supplement hard data with qualitative data.

Be visual – think of yourself as a film editor Symbols, graphs, and pictures are effective communication devices. A well-chosen visual easily tells the story in a single glance. On the other hand, tables of data or numbers can be confusing. Create well-formed visual analysis, charts, and graphs.

Think about when you may have to present facts and data that are not great news for your audience. For instance, to communicate information about a fast-encroaching competitor, a graphic image showing a predator on the trail of its prey may be more effective than a table of declining numbers. It also advances the discussion. From this image, you can talk about what to do next.

Make it easy for your audience and you Storytelling makes communication easier. Your audience will recall the key message and can act on it. However, it should be simple and direct.

Multiple stories within one overall presentation are fine, but the human brain typically cannot hold more than three to five major facts. Stick to the key issues and focus on how they relate to your audience.

CONTACT US stampwood.co.uk geof.gibbons@stampwood.co.uk 01202 805 655

STAND 300

STAMPWOOD

INDEPENDENT MARKETING AUTOMATION EXPERTS

We are independent consultants specialising in best practise for planning, installing, and running marketing automation technology. We can help you avoid common marketing automation pitfalls – ensuring you achieve the highest ROI from your solution.

Whether you’re considering ramping up your marketing results by implementing a marketing automation system, or you already have a solution in place, we offer unique value by helping you make the most of the software.

Our clients are:

As part of the program we will run a complete marketing automation campaign for your business – with no long term contract or high service fee. Over the 6-month period you’ll get to see the real impact it will have on your company’s leads, sales, and revenue, so you can make an informed decision on whether marketing automation is for you.

•

Deploy Marketing Automation

• •

•

Overwhelmed by the number of digital marketing options available Unhappy with aspects of the technical implementation of their marketing automation Struggling to document a clear marketing strategy to provide a strong foundation for a successful digital marketing project Swamped by the breadth of skills required for a successful marketing automation initiative

We can help by: • • •

Providing strategic and technical workshops and training Planning, running, and supporting marketing automation initiatives We have hands-on experience working with a wide range of platforms, and offer numerous services to help our clients through their marketing automation journey.

Trial Marketing Automation When you’re new to marketing automation, it can be hard to imagine how it will fit within your own company, and the impact it will really have on your leads and sales.

That’s why we’ve created a way for you to trial marketing automation.

We have been involved in over 50 marketing automation deployments, so we understand how challenging it can be – and getting it wrong will seriously hold you back!

So whether it’s Hubspot, Pardot, Marketo, Eloqua, or even a lesser known platform, we can help improve your business processes and guide you through the projects you’ll need to complete to get real ROI from your solution.

Improve Marketing Automation After a personal meeting and assessment of your current marketing strategy, we will deliver a report identifying areas of your marketing automation software and strategy that require improvement.

Depending on the outcome of the report, we will provide tailored help and training.

Managed Services We understand that marketing automation requires an array of skills and your company may not have the resources or staff required to get the optimum return from your system.

As part of our managed services program, we’ll understand your organisation and then adapt best practice to meet your individual needs.

Choose a Marketing Automation Solution With over 200 marketing automation platforms on the market, it’s easy to get lost in the technology minefield and waste months of your time and thousands of pounds just to discover the system you have chosen won’t work effectively for you.

We’ll fully understand your business requirements, help choose your perfect marketing automation solution, and help develop the road map for your marketing automation journey.

Align Sales and Marketing We help build communication between sales and marketing teams to reduce sales funnel leaks and increase conversions.

“Stampwood offers a personal approach to deploying and improving marketing automation. We’ll help you create a first class marketing automation solution, based on real scientific data that’s unique to your company’”

FLOWBIRD

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CRM & MARKETING AUTOMATION AGENCY CRM & marketing automation agency – we help clients in the selection and usage of CRM systems. Our marketing automation helps our client to generate more enquiries and retain customers. We use ActiveCampaign software for our own CRM & marketing automation platform and are certified consultants.

We help companies get the best out of their customer relationship management (CRM) software and introduce marketing automation to improve their sales cycle and grow and retain their customer base.

Marketing Automation We can help you engage with your customer base, increasing sales and generating more sales enquiries. By automating your marketing efforts, you can reduce costs and increase profits.

• • • • •

CRM Management Accounting Systems Integration Marketing Automation Business Process Management Account Management Programmes

Are you a marketing agency? If so then we recommend Magnetic Project Management software; by combining all of the elements, e.g. CRM, time management, opportunity management, project management, and bookkeeping, all from a single location.

Project Management - CRM Style This service is for companies that have already embarked on a CRM project and need help internally. We’ll liaise with your software supplier and your internal team and ensure that every aspect of the project is delivered.

“Flowbird can implement plans and processes into your business to help you grow and develop your customer base”

Already have an established CRM in place?

Are you making the most of your current CRM? Are your sales teams using your CRM? We can help you get a return on your investment.

CONTACT US flowbird.co.uk inbound@flowbird.co.uk

Do you have a customer retention strategy?

Most of us are aware that obtaining a new customer is far more expensive than retaining existing customers, yet little thought is put into the process of customer retention.

It is estimated that around 67% of customers will switch to a new supplier because of a perceived lack of appreciation.

Flowbird can implement plans and processes into your business to help you grow and develop your customer base.

01233 280557

A summary of our services/solutions • • • • •

CRM Selection Consultancy CRM Management & Deployment Marketing Automation ActiveCampaign Magnetic

WINAPPS

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DEVELOPING & EDUCATING ACROSS THE MOBILE LANDSCAPE Having developed a wide range of stable mobile applications on IOS, Android, & Windows, Winapps pride ourselves on not just delivering in these spaces but also educating our clients on the intricacies of the mobile technology landscape.

It’s official: mobile apps are now integral parts of life. Formerly a millennial phenomenon and currently a multibillion pound industry that is clearly here to stay, the mobile app industry is the way of the future (and the present).

So, how can a business achieve longstanding results in this field? What are the key business drivers? How can you build a successful app?

Through a mobile application, users can accomplish a difficult and timeconsuming business process in just seconds. Still, each kind of app comes with challenges. Businesses require a deep rooted understanding of the technologies surrounding streamlining processes in B2C, B2B, & internal environments. In short, you know what you’d like to achieve but how will you execute it? That’s where an experienced app development company like Winapps steps in.

Agris Belte, COO @ Winapps states “Thanks to mobile applications, smartphones, and tablets we now work and play on the move. These tools bring new capabilities which redefine the workplace. Today’s office is literally wherever you happen to be!”

“Mobility helps unlock the new style of business. It is an opportunity to

ILLUMINATING YOUR B2B MOBILE APPLICATION STRATEGY & DELIVERY

reconfigure your organisation, unleash cost savings, and win huge productivity gains. Your customers are as mobile as your workers. Used well, mobile solutions will improve their experience and deepen their relationship with you” adds Richard Holder – head of strategic alliance.

Winapps’ experience of working with Coca Cola, Vauxhall, Sony, & a host of large, medium sized, & smaller organisations perfectly positions us to equip our clients for their journey from mobile app ideation through to delivery Two areas Winapps believe every business should continually evaluate:

Mobilising workers on their terms.

Attract, keep, and inspire talent by giving your employees power over the way they engage with your systems. Allow them to choose their devices. Put them in control of how they work. They’ll be more efficient and productive.

Keep employees focused on what is most important. This will give them challenges and drive their satisfaction. Meanwhile automate routine, repetitive tasks. Recognise that a better employee experience leads to a better customer experience.

Give employees access to services like your product catalogue and order entry system

CONTACT US winappsfactory.com info@winappsfactory.com 0203 239 1780

from wherever they may be. Your security and compliance needs are important, but strive for a balance so they don’t intrude on the allimportant user experience.

Mobilise the customer experience.

Understand how customers want to engage with your organisation. Start by looking at your business from the outside, examine how people buy and consume your goods and services. Work on building deeper relationships.

Make it easier for customers to deal with you.

Reduce their cost of engagement and possibly consider ideas that might make it fun (if relevant). Airports and airlines used to provide flight arrival and departure information from call centers; now they use mobile apps and alerts. This means customers don’t have to wait. Meanwhile call center staff can focus on higher value work instead.

Leverage mobile technologies to seek out new avenues to increase YOUR operational efficiency & revenues.

Winapps can aid your journey by taking a holistic approach to your mobile app solution, assisting you to consider how all KPIs are delivered upon.

We’d love to take the time to talk through your mobile app objectives with you & hopefully furnish you with a greater understanding.

STAND 326

EVERYDAYCHAMPION WHYYOUNEEDTOTAKE SEO SERIOUSLY We ensure your company is found through the best SEO practices in the world and ensure that your customers connect with you, because you are so compelling and because you care about the same things that they care about.

We specialise in turning your business website into a revenue-producing machine.

We help clients to grow their revenues by developing and implementing custom plans to make them prominent on the first page of Google and elsewhere, thereby giving them a massively unfair advantage.

In some cases, our strategies can even lead to domination of the search engine results pages with several page one listings.

We love getting to know businesses who add real value and act with integrity and then taking them to the next level; it’s a hugely creative and rewarding experience.

Remember: you aren’t doing anyone any favours by not being found and not being able to help them.

We particularly specialise in e-commerce and Amazon, and have cutting edge resources and specialist knowledge to help clients sell their products and services online. We enjoy building advanced sales marketing funnels (based on a thorough analysis of particular market sectors) and writing professional-converting sales copy using advanced sales psychology techniques.

We enjoy writing and crafting words and have a particular talent for finding connections between ideas and helping broadcast clients’ core stories and messages on the Internet to more people in a way

that is compelling, authentic, and improves conversion rates. In this way we help build irresistible brands that impact the world in positive ways.

“SEO done effectively for entrepreneurscanbetrulylifechanging.

It can breathe life into your business and by showing your dedication to serving your customers, you can dominate your passionless, mediocre competition’”

We have a voracious appetite for continually improving our SEO knowledge and are committed to remaining on the cutting edge of the latest algorithmic changes made by Google, so we can continually adjust our techniques to ensure our clients’ rankings are stable for the long term. As part of a small mastermind group of the top SEO experts in the world, we’re able to share unprecedented insights into the workings of Google, You Tube, and Amazon. In this way we can help companies (whether local, national, or international) to increase their revenues very significantly and to dominate their competition.

CONTACT US EverydayChampion.com info@everydaychampion.com 020 7846 0067

It is said that you need to devote 10,000 hours to a subject to achieve true mastery in that field. By that criteria, Nicholas Orosz has not yet achieved true ‘mastery of Internet traffic generation’, but since October 2014 he has spent, and continues to spend, over 60 hours each week learning, understanding, refining, testing, and playing with these skills; continually clarifying and simplifying his understanding of SEO; spending money on his education and travelling to attend workshops and events around the world; building sites to generate conversion and therefore make money; and focusing on original ways to apply these skills creatively.

SEO done effectively for entrepreneurs can be truly life changing. It can breathe life into your business and by showing your dedication to serving your customers, you can dominate your passionless, mediocre competition.

Nicholas feels profoundly blessed to have discovered a true passion that can double up as ‘work’. After he studied Google’s latest patent, the light switch within literally just flipped and the whole SEO picture just became so clear.

What it comes down to is for you to decide if you want to transform your business and be an online champion.

Our goal is to completely transform your business so that you won’t be able to ecognise your business and your life in twelve months’ time.

AGENT3

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BOOSTING SALES WITH ACCOUNT BASED MARKETING 84% of marketers say that ABM delivers more ROI than any other marketing approach, according to ITSMA research. But what underpins the most successful ABM programmes? And is your organisation ready?

ABM works because it focuses your sales and marketing efforts onto your most valuable accounts. Rather than exhaustively searching for stray leads and opportunities, marketers can concentrate on the accounts they know matter most to their business.

With this, ABM allows you to effectively coordinate personalised, strategic campaigns that treat key accounts as markets in their own right. In short, it’s a highly targeted approach, often at a one-to-one level. It’s about quality over quantity. This may seem like common sense, but it’s actually a massive opportunity – a change of thought and approach – that many are still yet to seize.

The time is now to act on ABM. But why?

ABM has previously been hampered by the fact it’s been unable to effectively scale – until now. New capabilities around data, technology, and content mean the traditional benefits of ABM can be achieved quicker, and at a greater scale. The best ABM programmes should be built on a genuine understanding of your customer’s strategic needs – and the conviction and agility to build campaigns, content, and engagement strategies that align with them.

“New capabilities around data, technology, and content mean the traditional benefits of ABM can be achieved quicker, and at a greater scale”

The development of powerful data curation tools, such as agent3’s insight3, now make it much easier to get the sort of relevant, continuous insights needed in order to engage key accounts. By taking advantage of the depth of insights these platforms curate, users can quickly and efficiently gather information about their target accounts, sectors, and executives.

This in turn allows users to underpin their ABM strategies with evidence – giving them confidence that they understand exactly what commercial challenges their

key accounts face, and enabling them to build engagement strategies that tightly match these challenges.

Whether you’re interested in winning new logos through pursuit marketing or looking to expand share of wallet and retain customers through upsell and advocacy marketing, using data to generate tangible insights and inform engaging campaigns maximises the entire customer lifecycle value of your accounts.

The benefit of using this sort of data-based approach is that it provides completely scalable bespoke solutions. Sales teams can be armed with insight on what their customer and prospect stakeholders are talking about, what matters to them, which platforms they’re active, and more.

The insight can be turned into engaging, impactful campaigns; a key concern, issue, or pain-point is identified and used as the basis of a dedicated messaging framework. In this way, by demonstrating a true understanding of your customers’ industries, an insightdriven ABM campaign can get straight to the conversations that really matter.

The scalability doesn’t stop there. ABM approaches can take advantage of the latest in marketing technology, ensuring that personalised engagement plans and tailored content can be created and displayed through digital channels to the right contacts across each key account. This technology, such as industry-leading offerings from Marketo or Salesforce, can allow interactions to be automated at scale without compromising on impact – helping you get the most out of your campaigns.

ABM is proven to support sales, but its success is built on insight. There are now massive opportunities to create true end-toend propositions where you can feel the full value and impact of an ABM approach. The combination of insight and action is what gives ABM the edge.

CONTACT US agent3.com contact@agent3.com +44 (0)207 127 0706

MALT

them tick. This can then be used to establish how to elicit a certain reaction from them.

The Idea

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CREATING VIDEO CONTENT THAT WORKS

This is the concept, the creative answer to your brief. In essence, it’s the creative approach for the video that will allow you to cut through the noise to make sure your message gets through to your audience with the desired effect.

According to Nielsen, 64% of marketers expect video to soon dominate marketing strategies. In addition, Cisco claim that by 2017, video will account for 69% of internet traffic. That’s a lot of noise to cut through when getting your message over in any meaningful way.

This is how the idea is brought to life. It’s the nuts and bolts of what will be done and how it will be executed. It will take into account things such as approach, style, tone, look, and feel. It’s important to note that these creative decisions should always be grounded in both research and insight relative to your target audience.

Video content that works can be defined as content with all the right ingredients in place to help you cut through this noise to achieve, or exceed, your business objectives.

Here are some essential parts of a tried and tested process that, done well, can lead to the creation of successful video content.

The good news for SMEs is that having a huge budget isn’t necessarily the key to success… true, it can help, but partnering with a video content agency that believes in doing its homework and putting in the right amount of groundwork is what helps create video content that achieves results.

This is the graft. Within this part of the process there should be a number of things taken into consideration – what your brand stands for, what your business objectives are, what your key messages are, who your target audience is, where the video will be shown, and what you want your audience to think, feel, and do once they have watched the video.

The right video content partner will have a process in place to ensure the idea for the video, commonly known as the creative approach, can actually work to meet your objectives. It will also be able to demonstrate a robust thinking behind why it will work to both engage your target audience and elicit a reaction.

Research

Insight This is what helps ignite the creative approach. It is where all the research comes together to form a number of key insights that provide a better understanding of who your target audience are and what makes

Execution

Delivery This is where the final video will sit and how it will be promoted. Having this information upfront feeds all parts of the process.

It’s fair to say that today’s audiences are media savvy; they’ve consumed so much content that they know when they’re being sold to.

Unless the content of a video is made relevant to them they are unlikely to engage with it.

Having a holistic process in place allows for a full understanding of your target audience, how best to attract their attention as well as engage them and elicit a response, before anything gets made.

If you’d like to learn more about how malt. can work with you to create content that works then we’d love to speak to you.

CONTACT US

“The right video content partner will have a process in place to ensure the idea for the video, commonly known as the creative approach, can actually work to meet your objectives”

maltfilms.com info@maltfilms.com 02070332812

breathe creative

Attract attention using creativity in brand design, web design & brand communications

Come and see us at stand 222 www.breathe4u.com | e: info@breathe4u.com | t: 01491 575057

The missing link between online marketing and sales... insight seriously enhances your ability to deliver successful email campaigns and turn more clicks into customers.

Visit imapt on stand 200

STAND 212

PERIDIGITAL STAND 374

SALAMANDRADESIGN&DIGITAL

CONVEYING COMPLEX MESSAGES Few marketing tools are as immediate, emotive, multipurpose, and memorable as a short animation.

Your clients are time-poor and need to digest information quickly.

A 1x minute animation is memorable, explains what your business does in a snap, and when it’s clever, beautiful, or funny it gets shared virtually by your audience into their own communities - doing your brand story promotion for you.

An animation can explain the most complex methodology and can take the viewer into any era or even into a tiny component, whilst being gender or culturally neutral.

Whether it’s motion graphics, kinetic typography, a 2D infographic style, using 3D characters, or even stop motion – there is a solution to meet practically any budget.

• • • • •

A 1x minute corporate video = 1.8 Million words (Forrester) Including video on email campaigns increases clickthrough by 96% (Implix) Video is the most downloaded and shared content on the Internet We process images 30,000 x faster than text, and store them in our long term memory Online purchases are 64% more likely when website visitors have just watched a product or brand video

An animation becomes your ‘elevator pitch’ for new business, enables your internal team to easily articulate the brand, incorporates into your marketing campaigns, induction or sales training programmes, can be used on QR codes, and on email signatures as a powerful company advert, broadcast with each missive.

Like those jingles you can still sing from your childhood, animations are highly memorable.

CONTACT US

PERIDIGITAL: WHY WE CHOSE TO REBRAND Search Optimise is proudly changing our name to Peridigital as we expand our services and continue to improve our services.

Staying current in this highly advanced day and age is very important for a business and keeping on top of the digital market is vital to providing you with the most cutting edge technology for your website. While our name, website, and logo are changing, we still strive to provide you with superior customer service, comprehensive SEO tactics, and now, social media marketing.

As your business expands, we too have grown to meet and exceed your expectations of your campaigns. With this change from Search Optimise to Peridigital, you will still have the professional customer service you have come to know and expect, and now also have access to a wider range of tools to allow your website to work for you.

Our services help you bring in more leads, convert viewers

into customers, and make your digital goals become accomplishments.

At this time we are also expanding our inbound and outbound sectors to better serve service businesses and provide superior marketing solutions for B2B. With any change in branding, it’s expected that there will be questions and hesitations. As a trusted Google partner, we are here to assure you that this change to Peridigtial is for the better. Having already served customers with above industry standards in SEM, social media marketing, remarketing, and more, our website facelift will now provide you with cleaner, more refined communication, advanced tools, expansive services, and unique packages for all of your digital needs.

“With this change from Search Optimise to Peridigital, you will still have the professional customer service you have come to know and expect, and now also have access to a wider range of tools to allow your website to work for you”

CONTACT US

salamandra.uk

peridigital.co.uk

Christine@salamandra.uk

info@peridigital.co.uk

07873 314 810

01908 533252

EDENVIDEOS SMARTVIDEOMARKETERS THINKBEYONDYOUTUBE STAND 180

When you think of video marketing, what comes to mind first? Most people immediately think of YouTube. Of course YouTube is huge, but there’s much more to video marketing that you need to know. Let’s talk.

The first thing you need to keep in mind is that YouTube is not just a free video hosting site. First and foremost, it is a powerful advertising platform owned

by Google. To sell more ads, they want to keep their visitors watching more videos on their website for as long as possible. What YouTube wants can often conflict with your

the rest of your content, so don’t just put it all on YouTube and leave it at that.

Instead, make video content a feature of all your marketing activities. Upload video content to Facebook, Twitter, Instagram, and if you’re really brave, try Periscope!

Social video content is great for growing your audience and increasing your brand awareness, but most of the time you’ll be looking to direct your followers to what is most commonly your main online marketing asset – your company website. It makes such a difference to your website visitors to have an explainer video on your homepage to give them the essential information of what you do and how you can help them in just 2 minutes or less.

Transforming your blog from a text-only experience to one that includes short and interesting video content should be high on your list of priorities. The same goes for landing pages, product pages, and all other significant pages on your website.

Make it platform-specific for greater success.

Keep in mind that video content performs differently for each platform, so you need to make them platform-specific rather than just trying to upload the same video everywhere. Also, native video uploads usually generate better results on their respective platforms compared to just embedding or linking to a YouTube video. A study by Search Engine Journal in 2015 showed that native Facebook videos reach 2x more people, get 2x more likes, 3x more shares, and 7x more comments!

Don’t forget the most important videos of all.

Become a smart video marketer.

By integrating video content throughout your online (and offline) marketing activities, you’ll be able to grow your business to the next level and stay ahead of the competition.

Visit Eden Videos on stand 136 to learn more about using smart video content in your marketing.

business goals, so you need to be careful about how you use it in your marketing.

Know the limitations of YouTube.

Don’t expect to generate a huge amount of traffic to your website through YouTube videos.

Although this is possible, for the majority of businesses it won’t be the case. If this is how you choose to measure your results, you might not be very impressed. You need to think of YouTube differently; remember, YouTube is about discovery, not loyalty, so don’t expect your YouTube viewers to be super-engaged with your brand or to buy anything from you on the spot. To be a smart video marketer, you have to think beyond YouTube.

Use video content everywhere.

Don’t think of video content as an island. It isn’t supposed to live in isolation, miles away from

Martin Ray-Jones is a video marketing consultant and creative director of Eden Videos, a whiteboard animation studio based in Bournemouth.

Having worked with over 100 organisations all over the world, such as the NHS,marketingagencies,universities, bigbrands,andinternationalcharities, andoverseeingproductionofover400 videos,heknowswhatworksandwhat doesn’t with online video.

Martin works closely with sales and marketing professionals to increase website traffic, conversions, and sales throughimplementingstrategicvideo content.

Learnmoreaboutsmartvideomarketing from Martin onTwitter, Instagram, and Periscope at @MartinRayJones.

Full Service Digital Marketing Agency We’re an experienced digital marketing agency delivering digital marketing projects for clients of all sizes across B2B and B2C markets.

Impact Digital Marketing specialises in search engine optimisation, pay-per-click advertising, social media marketing, content copywriting and blogging, email marketing, web development and branding.

We think differently to other agencies and look at the whole picture when it comes to presenting your brand online.

We believe in an integrated approach to getting the best out of digital rather than focusing on just one element.

We’ve designed our services to be highly scalable. This enables us to provide both targeted individual services to organisations with existing marketing departments, and also fully managed services incorporating digital marketing strategy design and execution.

Our Key Services Include:

1 million marketers can’t be wrong Digital Doughnut delivers insight, engagement and relationships to and for the global digital and marketing sectors.

Use Digital Doughnut to develop the relationships and knowledge you need to make your business better, and increase your skills, awareness and know-how.

Meet the people you need to meet Access the ideas you need to see Accelerate your career and your business’ success

Talk to us about how we can help you and your business

INBOX INCOME

the buying process is now more complex; and you have to deal with that complexity or you’ll be outpaced by smarter competitors.

HOW TECHNOLOGY CAN TURBO CHARGE YOUR DIGITAL MARKETING In today’s B2B sales, customers are 70% through their decision-making process before they even contact suppliers.This fundamentally changes and elevates the role of B2B marketing. Discover how technology can help you influence your prospects long before they get in touch with you.

The Internet has changed buyer behaviour. Traditional models of customer engagement, where customers relied on salespeople for information about products and services, are woefully outdated.

Amazon uses data on what you’ve bought and when and your reviews to build up a profile of your buying tastes. They compare this with other shoppers with similar tastes to bundle goods they think you will want to buy and provide recommendations.

Buyers used to follow a predictable buying process. Sellers didn’t know who was where in that process, so a blanket marketing message was the only option.

The Internet has changed that. Online shopping is fickle; shoppers can abandon one seller for a better deal at the click of a mouse. Halfway through a purchase, they may think better of it, only to return at a later date.

Other retailers have followed suit, and online shoppers now expect a high level of targeting and personalisation. These expectations translate to their B2B purchasing habits. In

Buyers no longer need salespeople’s services to inform early parts of their decision-making. Studies show that B2B buyers can be 70% of their way through their decision-making before they contact you.

The amount of data available has mushroomed. You can get data about customer purchases, abandoned carts and forms, which web pages customers visited, where they clicked, whether they opened your emails, and whether they clicked on the links.

Online retailing has set buyer expectations for how sellers should react.

“The emphasis has shifted towards influencing buyers long before they make contact with sales departments”

The emphasis has shifted towards influencing buyers long before they make contact with sales departments. Marketing departments must provide sales teams with better data about previous customer interactions.

Automating your email marketing allows you to target your communications more effectively, making use of whatever data you hold about your prospects.

It enables you to save time on low value admin tasks, messing about with spreadsheets, and transferring data from system to system. You can then use that time on more useful activities such as planning your strategy, creating content, analysing responses, and split-testing to optimise your campaigns.

You can also provide your readers with highly targeted, hyper-relevant content based on what you know about them. People will respond more, and you can use the data you thereby obtain to feed the very best sales leads to your teams.

Your salespeople will become laser-focused on your hottest prospects, leading to higher conversion rates, more sales, a lower cost per lead and greater profit.

This can only realistically be achieved through automation. You haven’t got time to do it manually.

So you can continue to use basic, bland, untargeted, unfocused emails, which don’t reflect your customers’ experiences and increasingly lose ground to more advanced competitors.

Or you can embrace automation and enjoy the benefits of more strategic, better targeted, intelligent campaigns.

B2B markets, customers weigh up their buying decisions in a similar, fragmented way.

Sellers must therefore react in realtime, with the same spontaneity as their customers. Your communications must reflect the exact point of the customer’s buying journey, which may be quite specific to each customer. So even in B2B business,

So, now is the time to automate your email marketing.

CONTACT US inboxincome.co.uk service@inboxincome.co.uk 023 8000 1105

STAND 284

TLF RESEARCH

COMPETITIVE ANALYSIS; SEEING WHAT COMES NEXT How much warning do you get of customer defections? Not much, otherwise you would have prevented more of them.

Whilst we all know what our competitors are doing it is often much more difficult to understand the impact of those activities on the attitudes of our customers.

Difficult, but essential.

CONTACT US tlresearch.co.uk uk@leadershipfactor.com 01484 517575

APPRENTICE

AV TECHNICAN

“Since customers’ attitudes precede their behaviours, often by quite some time, changes in customers’ perceptions give a very early warning of impending defections”

Since customers’ attitudes precede their behaviours, often by quite some time, changes in customers’ perceptions give a very early warning of impending defections. You can track changes in some key customer attitudes such as their interest in competitors’ messages and their rating of competitors’ products/ services.

This will identify how many vulnerable customers you have, who they are, and why one or more competitors’ stock has risen in their eyes more than yours. And it can be done early enough to give you a chance to address the issues. Before it’s too late.

As well as defending your own vulnerable customers you can also identify which competitor has the most vulnerable customers. In particular, vulnerable customers that are attracted to you. Plus the sales and marketing messages that will most appeal to them.

To find out how to identify and defend your most vulnerable customers and identify and attract your competitors’ vulnerable customers, talk to the team from TLF Research at stand 284.

EDITING VIDEO

SOCIAL

APPRENTICE

APPRENTICE

APPRENTICE

1 YEARS WORK EXPERIENCE

DIGITAL

16 – 19 YEAR OLDS

PRODUCER MARKETING

LEVEL 3 DIPLOMA IN DIGITAL MEDIA

MEDIA

APPRENTICE APPRENTICE

CAMERAMAN

APPRENTICE

PRODUCTION

ND VIDEO THE AV A H G U O R E TH EOPLE THE DREAMTEK ACADEMY T TO COM YOUNG P IVE TALEN USIASTIC T H A T E N R E C , H UNG GE WIT ALLOW YO TO ENGA RTUNITY LOPED TO E O V P E P FIELD. D O IR N E E E L IN TH HAS BE MERS TH E C O Y T X M S E E U D D C A N R RN A R OU MTEK AC WE OFFE ROW, LEA THE DREA DUSTRY. ANT TO G IN W N O H IO T W C PRODU

EMPLOY FROM THE DREAMTEK ACADEMY We can tailor our Apprenticeship training to your requirement as long as it is within our training guidelines.

Some of our Happy Customers

Watch our apprentices work on Youtube: youtube.com/user/DreamtekTV

“Commerzbank have had a Dreamtek apprentice with us for well over a year and its fair to say this person has become a trusted and valued member of the team. Their drive to learn and the attention to detail was very good from the offset. After only a few months the apprentice was able to deliver 80% of the work required from a core team member”

Mark Blackadder

apprenticeships@dreamtek.tv www.dreamtek.tv | 0845 600 6122

4 INSIDER TIPS FOR B2B LEAD GENERATION

Coming from a background of lead generation, our main aim as a company is to help B2B marketing teams and sales departments generate new leads. We hope our 4 ‘insider tips’ help you on the path to success…

1

BE SMART WHEN CHOOSING YOUR AUDIENCE When setting out on a lead generation campaign, it’s vital to segment your audience to help with your targeting.

Approach this by filtering on the type of lead and company you want to speak to, as well as factoring in the personal and professional interests of your potential prospects. Initially, criteria could be segmented on line of business (job title) or by specific vertical market (industry sector) – then marketers can create basic buyer personas based on questions like: • What is the leads’ authority level?

• What are their main goals and objectives?

• What are their current pain points?

If you can establish this before beginning a campaign, you will have the best chance of generating leads using relevant and interesting content.

3

SELECT YOUR MARKETING CHANNELS WISELY You’ve defined your audience. You have the content. How do you connect the two?

Marketers often weigh up Inbound vs. Outbound – the age old debate.

Organic, inbound tactics can generate the occasional sales qualified lead (SQL) but with a hungry sales team snapping at your heels, spending budget on these methods can run the risk of your pipeline drying up.

In a perfect world, you would have an organically grown audience, receiving fresh branded content each week. You would use many digital distribution channels to send to this prospect list and they would return time and time again to consume your content.

The reality is that B2B marketers don’t always have the time or budget to create and distribute a flow of valuable content, to optimise their own audience as a channel.

Often the flow of inbound leads is hard to predict and launching activity to your own database often means it’s hard to generate net new leads. Once you have the perfect content, it’s incredibly easy to slip into bad habits too – such as simply posting it to a resources section and forgetting about it.

The best lead generators use every distribution channel at their disposal to create a buzz around new collateral and generate new opportunities.

2

CREATE CONTENT THAT PROVIDES ANSWERS Content is a fantastic vehicle to introduce your brand, generate leads and start a meaningful conversation with new prospects.

It’s easy to forget in the context of lead generation, that content should also be used as a tactic to leverage the collection of not just contact details, but personal information too. By aligning content to the particular challenges of your ideal customer defined in tip #1, you can pre-qualify a lead’s interest levels, pain points, requirements and profile.

All of these tactics are possible, providing your message is valuable to the reader and it provides answers. It’s also crucial to remember that there’s a thought process behind someone’s actions too:

If someone has downloaded or consumed a piece of content, there is a reason for it.

Therefore weigh up,“what does this person care about?” as well as, “what do I want to achieve?” – prospects generally consume content to seek reassurance or information. We recommend being forthcoming with advice and knowledge. It’s this non-selfish approach that’s key to not only lead generation, but also boosting customer engagement and brand reputation.

4

GIVE SALES A HEAD START The focus for any marketer responsible for lead generation is likely to remain with generating marketing qualified leads (MQLs).

However, if you generate leads that slightly fall outside of this specification, make sure you have safety nets in place to help sales rescue any potential of those prospects converting into new business opportunites.

Introducing subtle profiling techniques to your lead capture process can be vital for ascertaining essential information – such as someone’s interests, remit, buying position or requirements – giving any sales team a quick ‘hook’ to latch on to during their pitch. This can also give marketers an insight into what type of content should be sent to that lead next time.

Combining these methods with the alignment of your sales strategy, whilst informing stakeholders as to exactly what marketing tactics are being used to generate the leads, should provide your sales department with some strong ammunition to nurture leads effectively.

STAND 318

+44(0)1962 835950 INBOXINSIGHT.CO.UK

FOR MORE ADVICE ON B2B LEAD GENERATION, VISIT US AT STAND 318.

Inbox Insight specialise in EMEA lead generation and content marketing campaigns and publish highly targeted content-driven email bulletins to more than 2 million subscribers.

These publications offer the perfect avenue for marketers to promote ebooks, guides, whitepapers and thought leadership materials to potential buyers of your products and services.

SURFACE 2 AIR MEDIA LTD

STAND 282

SPECIALISTS IN AERIAL PHOTOGRAPHY AND CINEMATOGRAPHY Surface 2 Air Media specialise in aerial and ground filming and photography.

CONTACT US surface2airmedia.co.uk info@surface2airmedia.co.uk +44 (0)343 455 1066

All of our pilots and aircraft are BNUCs certified and have “permissions for aerial work” granted by the CAA (Civil Aviation Authority) and the IAA (Irish Aviation Authority) ensuring the highest standards in safety and operations.

We are also fully insured with £5,000,000 public liability cover.

www.sutface2airmedia.co.uk

Surface 2 Air Media Ltd are fully certified and based in London and the South East of England with world wide coverage. Not only do we have over 25 years’ collective experience with radio controlled planes/helicopters, we also have over 20 years of experience working in the film and TV industry. The extensive knowledge gained in these fields is absolutely fundamental when providing the services we offer.

Whether it’s pre or post production, aerial storyboarding, or shot design, we fully understand the production process. Therefore Surface 2 Air Media offers industry professionals, rather than just pilots with cameras.

Unlike other companies, we specialise in both ground and aerial filming/ photography using state of the art remote controlled cars, UAVs (commonly known as drones), camera stabilising gimbals, telescopic masts, and flylines (cable cam) all of which are equipped to carry professional 4K production video cameras and highresolution photographic cameras.

This multitude of platforms allows us to provide a huge spectrum of dynamic shots i.e. high speed ground tracking, unlimited dolly, crane, and low altitude aerial, producing amazing results that can be used both in the broadcast and commercial industries. The sky really is no longer the limit!

All of our pilots and aircraft are BNUCs certified and have ‘permissions for aerial work’ granted by the CAA (Civil Aviation Authority) and the IAA (Irish Aviation Authority) ensuring the highest standards in safety and operations. We are also fully insured with £5,000,000 public liability cover.

Our ever expanding video and photographic work is used in the promotion of many diverse industries i.e. film, broadcast, news, 360° virtual tours (from both the ground and air), festivals, open-air events, CGI artist impressions, residential and commercial property, building and construction, land and property inspections, sports and action, schools and workplaces, luxury hotels, and golf complexes.

“Not only do we have over 25 years’ collective experience with radio controlled planes/helicopters, we also have over 20 years of experience working in the film and TV industry.”

THOUSANDS OF MARKETERS ARE USING AKERO So why aren’t you?

Akero’s digital marketing suite combines, landing page design, marketing automation, and lead generation & management tools with detailed tracking & analytics; helping companies like you generate more business, and improve your marketing ROI.

Win Akero365 Enter now for your chance to win Akero free for 365 days!

What happens if I don’t win? We’ve got it covered!

All competition entrants will receive 15% off of an Akero subscription.

Visit akerolabs.com/competition or come visit stand 320 to enter.

SEMINAR: 11th May, 12:30pm - Hall 10 - “10 Digital Agency Secrets To Capture And Convert Quality Leads”

akerolabs.com

0800 0125 003

Stan d N umb e r

:190

Squeeze more out of your digital marketing Search Marketing PPC ( Adwords) Social Media Marketing Online content Visit our stand for your chance to discuss the benefits of digital marketing with industry experts.

hello@sleepinggaintmedia.co.uk

01303 240715

www.sleepinggiantmedia.co.uk

Special Offer Added value offers available at the show Come see us at stand 190 to find out more

Voted No. 1 by our clients in the Drum Digital Census

STAND 266

ARKEVISTA EXPLOITING BIG DATA TO DRIVE B2B MARKETING AND SALES Arkevista are specialists in delivering bespoke market intelligence from big data to help clients increase sales and market share in new or existing markets. We can provide sales leads and produce analysis to identify and prioritise opportunities, whatever the sector of interest and whether on a global or local scale.

Arkevista are specialists in delivering bespoke market intelligence from big data to help clients increase sales and market share in new or existing markets. We can provide sales leads and produce analysis to identify and prioritise opportunities, whatever the sector of interest and whether on a global or local scale.

Big data presents opportunities as well as challenges.

The continued dramatic rise in the volume and complexity of available data presents both opportunities and challenges for businesses to source information that is relevant, targeted and timely.

We believe that big data uniquely enables us to see, understand and be aware of the competitive landscape in new and increasingly detailed ways. Leveraging this data can provide actionable insights and strategic information to support the key roles in an organisation at every touch-point with the market, enabling organisations to compete more effectively and close sales.

The ability to harness big data is often seen as only being affordable and relevant for large corporations. However, recent technical developments mean that this is no longer the case. With the right know-how, companies of all sizes can realise the benefits from using data to boost their sales without significant investment in hardware, software or people.

PETER HOLAND WEDNESDAY 11TH MAY THEATRE 6, 15:30 - 16:00

Exploiting Big Data to Drive B2B Marketing and Sales’ This seminar will outline how to gain a competitive advantage by finding and using big data to drive marketing strategies, manage sales channels and improve sales conversion.

The ability to harness big data is often seen as only being affordable and relevant for large corporations.

However, recent technical developments mean that this is no longer the case. With the right know-how, companies of all sizes can realise the benefits from using data to boost their sales without significant investment in hardware, software or people.

Prior to founding Arkevista, Peter was the CRM director at Brann Worldwide, responsible for integrated marketing services operation.

Following this, he became delivery director at Detica, responsible for customer insight practice and operational performance improvement. His focus has been the exploitation of intelligence and technology to improve business performance across most sectors, but he has a special interest in exploiting intelligence from big data and has spoken on this subject at many business forums.

CONTACT US www.arkevista.com enquiries@arkevista.com 01249 700104

You do the business, we’ll do the businessworx.

websites that deliver visual impact with intuitive systems administrative support to give you more time and less stress powerful copy amazing design intelligent business solutions and streamlined processes

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Say hello to your next customer by building a list of ideal prospects Choose exactly the kind of contacts you’re looking for, check them before you buy and start contacting them immediately ✓ Over 5.1 million UK businesses with names, addresses, phone numbers and e-mail addresses ✓ Filter by geography, business type, turnover, number of employees and more ✓ A specific number of contacts to suit your budget.

SHOW OFFER 20% off building your own prospect list

Speaker session Date: Thursday 12th May 2016 Time: 11:00-11:30 Room: Hall 8 FREE Goodybag

Come find us at stand 230

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8 18 8 o. 18 N o. d N an d St tan S

STAND 1488

SALES COACHING SOLUTIONS Sales Coaching Solutions equip business owners and sales personnel with the skills needed to successfully sell their products or service, enabling them to maximise sales, profits and growth.

SCS works in-house, alongside the client’s sales team, training them according to the company’s unique daily challenges. They tackle customer behaviour profiling, sales strategy and leadership, lead generation process, customer service, and questioning techniques, depending on the needs of the customer. SCS increases the sales team’s confidence, which leads to improvements in staff morale, productivity and motivation.

Alison Edgar, managing director and founder of Sales Coaching Solutions, has over 20 years’ experience within the sales and customer service industry internationally.

Earlier this year she was nominated for the Lifetime Sales Achievement Award as well as winning special merit at the Great British Entrepreneur Awards for the Service Industry 2016. She has been voted one of the UK’s top 10 business advisors

by Enterprise Nation and is often invited to Downing Street to pass opinion on small business affairs. Last year, Alison was invited to the Queen’s Garden Party due to her contribution to small businesses.

Marketingintelligence intelligence Marketing thatunlocks unlocksyour your that salespotential potential sales

The course and training that Sales Coaching Solutions provide stems from the experience that Alison has gained throughout her years in sales. They encompass a threefold approach to sales; behaviours, process and strategy. They drive deep into every client’s unique selling points and transform it into a long-term, successful sales plan.

Alison is also referred to as ‘The Entrepreneur’s Godmother’ for all her help and time spent with budding young talent and start-ups. Launching in 2016, Alison is committed to pushing her clients to the limit by achieving the best they can and more!

“SCS increases the sales team’s confidence, which leads to improvements in staff morale, productivity and motivation”

Cognition specialises in helping businesses generate Cognition specialises in helping businesses generate sales and profits across multiple sectors. sales and profits across multiple sectors.

Our clients grew three times faster than their peers last year.

Our clients grew three times faster than their peers last year.

(Source: Grant Thornton) (Source: Grant Thornton)

Our methods are, Powerful, Evidence-based & Effective Our methods are, Powerful, Evidence-based & Effective

CONTACT US

Data & Data & Market Market Insight Insight

Branding Branding

salescoachingsolutions.co.uk info@salescaochingsolutions.co.uk 01249 443023

0800 7810247 0800 7810247 www.cognitionagency.co.uk www.cognitionagency.co.uk

Content & Content & Creative Creative

PR & Social PR & Social

Reliable tools for building relationships with journalists and securing better media coverage

Find PR opportunities Find influencers Grow your business

Media Contacts Database

Journalist Enquiry Service Press Release Wire

Freelance Journalist Profiles

Come see us on stand 192 to sign up for a free trial* *free trial available on Media Contacts Database & Journalist Enquiry Service only.

ResponseSource.com

Storytelling through film VISUAL STORYTELLING is the most effective and creative way to reach your audience.

Narrative Glue is an exciting production company with the sole aim of creating high quality, innovative videos and films for your brand and business.

We work with clients across all industry sectors producing content for online digital and broadcast distribution

Corporate Commercial Brand Campaigns Promotional Product Launch Training Videos

TALK TO US ABOUT HOW WE CAN HELP YOUR BUSINESS. VISIT US ON STAND 240 EMAIL US AT CONTACT@NARRATIVEGLUE.COM OR CALL OUR TEAM ON 01494 675951 WEBSITE AND OUR WORK WWW.NARRATIVEGLUE.COM

WBS is a London-based digital marketing agency, providing services including PPC and SEO, YouTube and Facebook advertising and Web Analytics. Holding the latest Google and Yandex certifications, our multilingual team helps brands around the world increase their online visibility and conversions.

PPC

• Get incremental traffic • Increase conversion rates • Remarket to potential and existing customers

• Increase brand visibility • Improve site usability • Grow ROI

WEB ANALYTICS

SEO • Track and analyse online traffic • Optimise customer journeys • Perform A/B testing

WBS | Tel: +44 203 766 0852| info@web-behaviour.com | www.web-behaviour.com

the world’s largest online review community with over 120,000 reviewed businesses

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020 3630 0570

uk.business.trustpilot.com/signup

visit stand 206

B2B ad.indd 1

04/03/2016 17:04

showcase content and amplify reach through employee advocacy Sociabble is an employee advocacy platform that aggregates company and third party content, and empowers employees as ambassadors by allowing them to share on their own social networks. This sharing activity amplifies the visibility of your content on social networks, and among your target audiences.

Sociabble can be used for prospecting online (social selling), to amplify the reach of your marketing content, and to boost your employer branding and recruitment activity. The platform integrates with enterprise social networks, lead generation and CRM tools, allowing you to fit the solution into your existing workflow.

Our clients include

CONTACT US welcome@sociabble.com All rights reserved. Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Google Play is a trademark of Google Inc. Microsoft, Windows, and Windows Store are trademarks of the Microsoft group of companies.

With Bullhorn CRM for Marketing and PR, every client interaction becomes an opportunity to connect, collaborate, and strengthen your relationships

Mobile, intuitive, and

LONDON | +44 (0) 203 617 6262

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155 Bishopsgate

Bullhorn is a CRM with people skills, supporting

London, EC2M 3TQ @BullhornUK

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sales@bullhorn.com www.bullhorn.com/uk

We think it’s time businesses really got to know their customers.

So we’re taking a stand.

Specifically, stand 182.

Come by and find out how we’ve redefined the way businesses gather intelligence. From tailor-made industry reports to specific sales opportunities, we’re delivering vital insights twice as quickly and at half the price.

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Use discount code LONDONEXCEL and try InsightBee with 25% OFF before May 31st. www.insightbee.com/b2b-expo

Push the right content, in the right context and guide reps to results Visit booth 1678 to see a demo and enter to win an Apple Watch

Align marketing content with sales strategy Prove content ROI and optimise your spend Strengthen brand and messaging

Used by 800+ customers and 100k+ marketing & sales pros to empower every engagement

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RESPOND Meet the creative marketing agency that helps clients smash targets.

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Christmas Events

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Corporate Hospitality

Build Relationships & Entertain Clients In Style

Unique Corporate Events Specialists Team Tactics have been providing unique and innovative corporate team building events and client events in and around London and the UK for two decades.

We love creating team building days, fun business events, staff entertainment, summer parties, corporate outings and incentive days to reward staff and many many more......

Come And Chat With Our Events Experts

Team Building Events

01227 738280 www.teamtactics.co.uk

Stand

280

How would you like an entire team of PPC experts dedicated to your campaigns?

We are specialists!

We will help you maximise returns from $G:RUGV %LQJ DQG VRFLDO PHGLD 33& advertising. :H RQO\ IRFXV RQ 33& WR HQVXUH \RX receive the highest level of expertise.

Native Multilingual PPC Do you operate in multiple languages?

We have native speakers of 7 languages (all EDVHG LQ RXU 0DQFKHVWHU RÉ?FH GHGLFDWHG to creating & managing campaigns without ever translating anything!

English

Italian

French

Polish

German

Dutch

Spanish

Unleash the power of data for precision marketing Did you know that 50,000 new companies are formed every month in the UK? We do. And we know who they are, where they are and how to contact them, all within 48 hours of their formation. Impressive – isn’t it?

Red Flag Alert is an online business information bureau. The system addresses multiple vital business requirements and allows you to develop cost-effective, targeted marketing strategies, as well as reducing financial risks to your business.

The Red Flag Alert database updates with over 2.5 million changes every month. Users are able to manipulate the data via a simple platform to build comprehensive lists relevant to individual industries and sectors. This enables highly-targeted marketing, planning and risk assessment, all at the touch of a button.

Marketing but not as you know it

A budget for success

Red Flag Alert contains the details of over 6 million live trading companies in the UK. Every one is a potential client, which means your list of prospects just got a whole lot bigger. But don’t take a scattergun approach to your marketing activities. Users of the system are able to generate powerful reports to identify prospects by location, industry and size for a truly bespoke, strategic marketing campaign.

Stop wasting your valuable time on deals that fall apart at the last moment when budget constraints or credit worthiness cause prospects to fall at the last fence.

In addition, Red Flag Alert will provide you with details of companies that are: Relocating Rebranding Expanding.

Be first out of the starting blocks and bring time-critical solutions to companies in need of branding, marketing communications and website building services.

For more information contact us on:

0844 412 6699 or email: Helpdesk@redflagalert.com

Unlike other much more simplistic systems, Red Flag Alert is able to identify businesses who are more likely to have sizeable marketing budgets and have a proven track record of being able to pay, and pay on time. By assessing a company’s financial information and any recent positive changes in circumstances, we can pinpoint businesses in a state of high profitability and growth.

Target profitable prospects Dedicate resources more effectively Strategically market to key accounts with confidence Protect and improve in-house cash flow.