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27 & 28 MARCH

SHOW TIMES: 10AM - 5PM

MAXIMISE YOUR UTILISATION

200

OF BRAND & CONTENT DISCOVER ENDLESS B2B INSIGHTS

INTERACTIVE MASTERCLASSES

FOR 2019

1000 EXHIBITORS

STEP INTO THE ENGAGE IN

LIVE PANEL DEBATES

500

MARKETING TECHNOLOGY REVOLUTION

UNMISSABLE SEMINARS

2019 / LONDON

THE ULTIMATE SHOWCASE OF

EXCEPTIONAL MARKETING MINDS SPONSORED BY


welcome It’s 2019, and we could not be more excited to bring you yet another incredible edition of the B2B Marketing Expo, Europe’s leading marketing event. Over the last 12 months, the world of marketing has gifted us some incredible advancements, and we’re all set to showcase them for your viewing, listening and learning pleasure, on the 27th & 28th March at London’s ExCeL! As ever, we will combine a plethora of the industry’s brightest and most innovative exhibitors, with an unparalleled lineup of masterclasses and expert speakers which, if we do say so ourselves, gets more and more unbelievable every year! In 2019, you can expect to hear from some of the world’s biggest brands including SAP, John Lewis, LinkedIn, Shutterstock, Hubspot, Sage & Fujitsu, and this is just at the B2B Keynote stage! Your free ticket to the show will also provide you with unprecedented access to the Marketing Technology Expo, the Sales Innovation Expo, the Call & Contact Centre Expo and the Customer & User Experience Expo, boasting a collective lineup of 1,000 exhibitors, 500 seminars, 200 masterclasses and unlimited, invaluable networking opportunities. The ultimate destination to optimise your marketing strategy for years to come, all under one roof, over two unmissable days; this is the most exciting instalment of the show to date, and we cannot wait to welcome you to the show!

RUNNING ALONGSIDE: 2019 / LONDON

SALES INNOVATION E X P O 2 0 1 9

@B2BMarketingEx #B2BMarketing19

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04. 10. 12. 18. 20. 39. 40. 42.

keynotes

Discover when and where you can catch your marketing heroes at this year’s show.

highlights Spoilt for choice with so much going on? We’ve got you covered with a comprehensive list of show highlights.

masterclasses These run on a first come, first served basis, so take a look and get booked in via the website.

awards

We’ll be celebrating the innovators making waves at the very forefront of the industry, so be sure to join us.

schedule

Plan your day with our full seminar schedule, to make sure you don’t miss that speaker you’ve been waiting all year to see.

partners Take a look at a full list of our amazing 2019 partners and supporters.

exhibitors With so many incredible suppliers to choose from, we’re here to help you work out which ones will benefit you most.

floorplan

Save yourself some time by locating and planning your route to the exhibitors you want to meet, prior to arriving at the show.

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keynote speakers. If you’ve attended the B2B Marketing Expo before, you know we pride ourselves on providing the greatest and most influential roster of keynote speakers on the marketing calendar; if you haven’t attended before, then you’re in for a treat! This year, you can once again expect to hear from some of the world’s biggest and most influential brands, including Hubspot, SAP, LinkedIn,

Sage, Fujitsu, Smart Insights and the BCMA… their purpose? To provide you with all of the advice that you could possibly need, as you optimise your marketing strategy and take your business to new heights! Nowhere else will you have free access to industry insights of this incredible quality, so grab yourself a seat nice and early to avoid disappointment, and enjoy!

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Scott Brinker VP Platform Ecosystem

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Grant Munro

Jack Dyson

HUBSPOT

SVPr

Global Head of Content Strategy

SHUTTERSTOCK

SAP CUSTOMER EXPERIENCE

The new rules of marketing technology & operations

Targeting the world: Scaling visual content marketing

Marketing technology and operations has been accepted as a critical function for executing successful marketing programs and delivering a remarkable customer experience. In this keynote, Scott will distill “The New Rules of Marketing Technology & Operations” embraced by best-in-class marketing teams for (1) centralisation, (2) automation, (3) decentralisation, (4) humanisation, and (5) continuous change. These might sound paradoxical, but that’’s where the magic of modern marketing operations happens.

Microtargeting with singular messaging has become the new norm for marketing campaigns, however today one-size-fits-all messaging is not effective when speaking to a global audience. Yet targeting customers on a customised and local level is a resource heavy task. The challenge is creating branded visual content at scale that is cost-effective and engaging. In this session, discover tools and strategies adopted by major brands to create successful, brand marketing campaigns.

Content that works; How journalistic hacks can save B2B marketers In this session, you will learn how to squeeze the full value from your content and save your campaigns. Don’t tell stories, sell what you know by creating B2B content that’s bold and brilliant, not bland and boring! Jack will address B2B as a premium purchase, explaining how to make couture content that works, and puts your customers first.

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Danny Denhard Rachel Aldighieri

David Beard

Director of Growth

Managing Director

SAGE

JUSTGIVING

THE DMA

CRM: Technology alone is not the answer. So, what is?

20 lessons from 20 years in marketing

Privacy is a core brand value of a customercentric business

CRM Principal

The more information a company knows about his customer or prospect, the more effective it can be. Yet investing in technology does not deliver the effectiveness in isolation. Attend this session to learn how insight into your own business can maximize the effectiveness of CRM initiatives.

There are so many lessons that we fail to learn from; learn from Danny’s twenty years in marketing, especially from the mistakes so you can avoid making them yourself. Danny Denhard is Director of Growth at JustGiving, the world’s most trusted giving platform, and is part of the leadership team helping to drive growth and shape the company’s future. Danny is particularly passionate about crowdfunding and its potential to grow the world of giving and connecting more people together.

Highlighting the opportunity the UK marketing industry has to use GDPR to build trust with consumers through accountability and transparency, ultimately leading brands to have stronger relationships with their customers. GDPR should not be seen as just new rules to adhere to, but as an opportunity for transformation to become a more customer centric organisation. Getting the balance right is critical to building trust as we move forward.

WEDS | KEYNOTE THEATRE 2 | 11.45

WEDS | KEYNOTE THEATRE 2 | 15.30

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Dr Dave Chaffey Co-founder and Content Director

SMART INSIGHTS

Practical B2B digital marketing trends and techniques

Fujitsu has been using ABM as a key part of its marketing strategy for several years, with demonstrable results. In this session, learn how they do it, how they integrate with sales, and the pitfalls to avoid.

THURS | KEYNOTE THEATRE 2 | 11.45

Learn about the latest digital marketing techniques to give you and your business an edge in 2019 and beyond. Digital marketing strategist and author of Digital Marketing Excellence, Dr Dave Chaffey will share examples from B2B businesses who are successfully integrating these cuttingedge inbound marketing techniques, including Smart Insights.

WEDS | KEYNOTE THEATRE 2 | 12.30

Andrea Clatworthy Head of ABM

FUJITSU

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Gordon Glenister

Jon Birrell

Linus Gregoriadis

GORDONGLENISTER.COM

BPMA

LONDON RESEARCH

Membership – How a membership model will generate more engagement, more income and more clients for you

How brands grow when they use premiums

Trends in B2B marketing and online lead generation

As CEO of the British Promotional Merchandise Association, Jon is leading the industry into a new chapter with a mission to inspire, connect and educate the membership and wider marketing community, communicating the value of Promotional Merchandise as an essential part of the Marketing Mix.

This presentation will focus on the topic of B2B Online Lead Generation, based on a survey of marketers carried out in early 2019. The research, carried out in partnership with ON24, will look at what B2B marketing leaders are doing differently from their peers, covering everything from content strategy through to the most effective channels and formats for generating high-quality leads at scale.

Managing Director

This lively session will explore a number of different membership formats which will help you consider why membership could work for you. There will be loads of great tips and case studies for those already running membership schemes to help engage your audience more.

CEO

Jon’s session will explore examples of where premiums have grown or changed brand perception, demonstrating how brands improved through merchandise and premiums.

Director and Co-Founder

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WEDS | KEYNOTE THEATRE 2 | 13.15

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Preethi Sundaram GORDON Technology Marketing Lead Technology Marketing Lead LINKEDIN

Technology buying today – How are your customers thinking about purchasing tech? This is your opportunity to join the world’s largest professional networking platform at Keynote Theatre 2 for a very exclusive session, as LinkedIn send one of their top technology experts to London, to enlighten you on the sales and marketing solutions that you can utilise to transform your business. LinkedIn conducts the largest research in the world into Technology purchasing every year. This session will look at what factors determine whether your technology will make the short-list or not.

THURS | KEYNOTE THEATRE 2 | 13.15

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panel debates. Benjamin Cooley INFOGR8

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Emily Clayfield

John Cooper

Martin MacConnol

BUILTVISIBLE

EDITIONS FINANCIAL

WARDOUR

Using content marketing to build trust

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Our panel of experts will discuss how using content marketing effectively can build trust with your B2B audience. Hear how using content can create lasting, meaningful engagement whilst successfully guiding leads down the funnel, from awareness to purchase. Our speakers will touch on the many facets of content ranging from video, print, case studies and telling visually led data-driven stories.

THURS | KEYNOTE THEATRE 2 | 14.45

Gordon Glenister BCMA

Chelsea Carter WHALAR

Adanna David

Scott Bass

WHALAR

WHALAR

Branded Content Marketing Association – the influencer debate This engaging panel debate will discuss the merits of why brands work well with influencers, and will share some of great case studies from top influencer agency Whalar and two of their stars.

WEDS | KEYNOTE THEATRE 2 | 14.45

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marketing technology

keynotes. Yoann Pavy

Sabrina Wright

Tim Bond

DEPOP

JOHN LEWIS

THE DMA

Head of Digital Marketing

Why content is so important in 2019?

Lead UX Designer

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Yoann is a data-driven marketing leader passionate about innovative and creative marketing strategies to deliver growth. Striving to blend the frontier between online and offline marketing, keeping a customer first approach! After switching career 6 years ago, from being an automotive engineer, Marketing has become a passion which he is grateful to be able to share with people.

Augmented reality in the retail space

Sabrina is a lead UX designer at John Lewis. She has worked on nearly every aspect of the John Lewis website and app from homepage to checkout, and has over 10 years of design experience including product design, service and proposition design and user research. Her seminar will be a case study on designing for AR in the retail space using HCD methodologies and user research.

In his seminar he will explain why most brands do not generate enough content to reach their audience and how you can start making strategic decisions to change that.

WEDS | KEYNOTE 1 | 11.45

THURS | KEYNOTE 1 | 11.45

Winnie Palmer Co-Founder

INNOVATION NATION

Digital transformation is human transformation 8

Head of Insight

The ‘quantum marketing’ skills challenge

Marketing is evolving faster than ever, due to rapid technological advancement, proliferation of data and increasingly savvy consumers. Tim will discuss how to keep up with the changing environment, attract and retain talented staff, organisations need to cultivate a culture of continuous upskilling and professional development. Relevant skills are essential for remaining competitive and delivering innovation.

WEDS | KEYNOTE 1 | 13.15

Three years since the World Economic Forum launched the Digital Transformation Initiative. Statistics are showing that investments are not necessarily yielding desirable outcomes. This session will stress the importance of putting humanity at the centre of digital strategies and explore how a “Wheel of Human Transformation” framework may be what needed to underpin successful digital transformation.

THURS | KEYNOTE THEATRE 1 | 12.30


That’s what they want to hear! lnbox Insight are B2B Content Amplification specialists, delivering content fuelled campaigns that surround your target audiences with the information they actively seek.

Email Marketing

Content Hub

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Programmatic

Trends

Content Marketing

MQL Generation

Audience

Content Repurposing

Pipeline Opportunities

In sig ht Campaign Learning

Intent Signals Audience Profile

Through the right blend of data-driven tactics community insight and multi-channel expertise, we help brands across the globe find, reach and engage with the right in market buyers - using just their content Stand 1800

W: www.inboxinsight.com

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UK: 0800 161 5511


highlights. masterclasses Our masterclasses allow you to apply the latest marketing solutions to real-world scenarios. Don’t just settle for the theory, discover the outcome!

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influencer marketing

We pride ourselves on bringing together the greatest and most influential speakers in the industry. Whatever your desired topic or piece of advice, you’re sure to find it at the show!

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Reap the power of social media by tapping into specialist influencers, and begin to build your presence, one post at a time.

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EXCLUSIVE show offers

Who doesn’t enjoy a discount? At this year’s event you’ll receive exclusive offers from a multitude of exhibitors. Don’t miss out, these are only available at the show!

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data & analytics Measure, manage and analyse your marketing performance to maximise its effectiveness and generate ROI.

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ABM

(account based marketing)

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Address the needs of your client organisations by connecting with all stakeholders. Build strategies based on account awareness, and align your marketing with your sales.

AR

(augmented reality) Immerse your customers in the heart of your marketing campaigns, with the very best in AR products and services.

AI

(artificial intelligence) Experts in Artificial Intelligence will be on hand to reveal how you can use the latest AI advancements to transform your strategy, for years to come.

RED SPONSO

BY

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networking

digital In the midst of the digital age, learn how you can utilise martech strategies as a cost effective means of driving your revenue.

Join a network of over 20,000 proactive marketing and sales professionals; heed their advice and learn from their mistakes, as you strategise for your business’ future, one connection at a time.

produc

content

Learn how to stimulate maximum interest from your audience for your product or service, by using digital content marketing to your advantage.

t la unches

Discover the latest products that will make your strategy pop! The show will see the exclusive launch of several pioneering products, set to alter the marketing industry.

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masterclasses. The DNA of the companies of tomorrow There are many challenges facing today’s businesses, with an evolving technological space giving more choice and buying power to consumers. We’ve even started to see big high street brands become affected. This masterclass provides an insightful look into how business owners, entrepreneurs and marketeers can begin to combat common challenges to survive in tomorrow’s world. It discusses the importance of brand and marketing strategies that bring together online communications with offline activity.

AT

A GLANCE:

• Find out how to succeed in tomorrow’s world • Grasp how to create brand loyalty • Determine how to combat common digital challenges

ABOUT THE SPONSOR Specialising in web design & development, eCommerce systems, digital marketing including PPC, SEO, email & social media, CDA is your digital marketing partner. They work with their clients to create solutions that are manageable and jargon-free. Their solutions deliver real results and value for money.

Automating your marketing actions is the next big thing and SendinBlue will show you how to do it in the most effective way. Keep it customer centric and learn how to send the right message to the right person at the right time. By adapting Marketing Automation, you will structure and pre-define your customer’s path. For example, they will be sent a pre-designed welcome email as soon as they agree to be a part of your world and they will be reminded of their abandoned carts from time to time. Sounds too robotic? Hold on! There is more to it. The above actions are based on a lot of personalization and considers many aspects to deliver a customized experience for your customers. We enable you to send the right message, to the right person at the right time!

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• How to grow your business by building a strong relationship and engagement with your customers • Learn how to save your time and micro-segment through Marketing Automation

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Join LinkedIn’s team of technology experts for an unparallelled programme of sales & marketing solutions masterclass sessions, and discover how to best optimise both for the benefit of your business!

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• Future Innovation of Sales • LinkedIn Ads 101: Getting your first campaign live • Humanise your Brand using LinkedIn • LinkedIn’s Secret Sauce: Learn how LinkedIn’s own marketing team use LinkedIn for marketing • What is Customer Success? • Lead Generation with LinkedIn Ads

ABOUT THE SPONSOR Reach the world’s largest professional audience with more than 580 million users in more than 200 countries. Generate leads, build brand awareness and drive website traffic with LinkedIn ads. Find leads and close deals with LinkedIn Sales Navigator.

• Understanding the customer: neuromarketing applied to email marketing • Lead nurturing: your customers expect you to provide them with relevant content • How to reduce your investments and training with a multi-channel marketing platform ABOUT THE SPONSOR

SEE PAGES 20 - 26 FOR FOR SCHEDULE

LinkedIn sales and marketing solutions

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• Learn from the mistakes of the likes of Blockbuster and Friends Reunited, to maintain a viable business for the future

• Understand how to engage with customers online and offline

Sendinblue’s marketing masterclass: empowering your ecommerce

SendinBlue is a versatile digital marketing platform for businesses. Scaling from email to advanced, multi-channel marketing, our tools were built with your needs and budget in mind.

LIMI T SPAC ED ES AVAI LAB BOO LE! ONL K INE!


Growing your inbound business

Innovation in digital marketing

Knowing how to grow your business using a robust digital marketing strategy is the best way to ensure brand loyalty and longevity in the current marketplace. If you’re after real ROI and sustainable results, you’ll want to sign up for our masterclasses.

This masterclass showcases the ways in which brands can innovate to keep themselves ahead of the competition.

The Klood team, along with HubSpot’s Channel Account Manager, Keith Cosgrave, will take you through a series of engaging talks, showing you the fundamental principles you need to establish across your core business operations. They will discuss tactics and quick-win strategies that you can use in company campaigns and also demonstrate how to put together a full-funnel advertising campaign.

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• Eliminate friction between your marketing, sales and support teams – inbound means teamwork • Learn how to convert strangers into leads and customers

The Innovation in Digital Marketing Masterclass is run by Distract, one of the fastest-growing marketing agencies in the Midlands, who specialise in growing brands through innovative techniques. The team at Distract have multiple departments all lead by innovators of their craft. The techniques shown in their masterclasses will help anyone attending to understand what some of the brightest minds in marketing are doing in 2019, and how they can also set up both quick wins and the more long-term, successful strategies to keep their brand ahead of the competition. This masterclass should be essential attendance for marketing professionals looking to make a name for themselves.

CRM is at the heart of a successful business This masterclass will guide you through a range of topics to help your business succeed by putting CRM at its heart. Gold-Vision provides businesses with a simple-to-use, five star rated CRM solution that makes a real difference and delivers great value-for-money. Our team of industry experts have a wealth of knowledge and experience that they have drawn on to create these sessions - discover tips and tactics that will enable you to put your CRM at the heart of everything you do.

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• Horror stories from the GDPR trenches – and three lessons to take home

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• Create a unified team that is 100% centred around the questions that your buyer personas are asking, as well as their common objections • Want videos but have a limited budget? We’ll show you how to get in on the action • Not all paid media channels were created equal – find out what works for your business at each stage of the marketing funnel • If you’re not looking at your website with Growth-driven Design (GDD) in mind, we’ll help you to find the hidden potential

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• How to utilise people as your greatest asset for your marketing • Focusing on high-intent audiences to quickly convert your audience • How you can break through and be remembered in a noisy social media world • What platforms are over-indexing without adverts, and how to make this work for you • Discover the best platforms to utilise and which marketing methods will work for your business & budget • Become the number one brand in your sector

ABOUT THE SPONSOR ABOUT THE SPONSOR Klood helps businesses to grow using HubSpot, inbound marketing, and Growth-driven Design website development.

Distract is an award-winning digital marketing agency & one of the fastest growing in the Midlands, with the firm being known for high-performing & innovative campaigns.

Klood’s proven client journey roadmap will help you to devise and implement the strategies necessary to fuel your company’s growth.

Campaigns primarily focus on Paid Social strategies; bolstered by the agency’s other areas of expertise, including Search Engine Marketing, Web Design/Development, and Digital PR.

• How to achieve simple CRM and marketing • How to wreck a CRM project in 6 easy steps (and how to succeed instead) • Use CRM to accelerate your ABM journey • Why CRM is the key to more effective marketing and greater ROI

ABOUT THE SPONSOR Gold-Vision is an intuitive CRM solution that can be set up as simply as you require. Acquiring a new product is the first step towards your success. Their team is your partner for services and support, and they will help you get the most out of Gold-Vision. Services start from day one to ensure you have Gold-Vision up and running, and making an impact, as fast as you need.

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Customer acquisition masterclass Enjoy Marketing will present a trio of customer acquisition masterclasses, to enable you to better understand the ins and outs of winning new business in the modern day! Whether it’s consumer behaviour, social selling or maximising your marketing ROI, the Enjoy team have got you covered, so come along, and send your customer acquisition strategy into the future.

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• Engage more emotionally with your customers • Align your marketing with human behaviour • Generate more sales from your social media activity • Improve your marketing ROI instantly • Get more people, spending more money, more often

Listen to an expert, ask an expert

Building a high growth company

The Digital Marketing experts from Sleeping Giant Media deliver workshops and 1-2-1 consultations on all your digital marketing needs.

This masterclass will cover how to enact sales and marketing processes.

Returning for another series of digital masterclasses at this years Marketing Expo 2019 is Sleeping Giant Media. CiM Agency of the year in 2017, the Giants have made it their life’s work to inform and support business to grow GIANT online. As a focussed search and social media agency, SGM has grown to over 50 highly skilled technical giants in their 10 years of business, growing hundreds of business along the way. This years see the GIANTS return with some dedicated fun workshops (done Giant styli) and the opportunity to book some time with a GIANT for your very own bespoke 1-2-1 consultation.

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Building a high growth company is the aim of every entrepreneur and salesperson. In this masterclass, Cognism’s team of sales and marketing growth experts will explain how to grow a company quickly using an ethical, customer-focused process. Cognism has used its own proprietary technology to source opportunities and scale up at a rapid pace. Our growth masterclass will aid any salesperson or marketer aiming to build a business, to implement winning strategies and increase revenue.

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• Understand the importance of a uniform sales process, and how to develop your own • Identify and apply key lessons learned, on a journey from 10 to 200+ customers • Learn what constitutes a positive, productive company culture • Optimise your sales & marketing in the age of automation

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ABOUT THE SPONSOR enjoy! is a results focused, digitally driven Customer Acquisition Agency – a hybrid marketing agency / sales consultancy for this new social-digital world! They blend behavioural psychology, marketing strategy and proprietary marketing software to generate Clients more leads, more customers and ultimately more sales.

• Discover the value of PPC advertising and how you can save money in your marketing budget • Maximise the impact of your search campaigns by speaking to professional digital marketers • Get creative with visual content marketing (Live on stage demo!) • Discover the ‘MUST DOs’ when migrating to a brand new website • Come and speak to a friendly Giant 121 in our bookable consultation slots • Grow your business’s impact online

ABOUT THE SPONSOR

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Sleeping Giant Media is always busy building a team of talented individuals who are constantly questioning, testing and discovering new ways to deliver digital marketing to our clients – big and small. It isn’t just technical for technical sake, it is tried and tested approaches that have helped our clients grow their businesses online.

ABOUT THE SPONSOR Cognism is an end-to-end sales acceleration solution that provides sales organisations with a more efficient way to prospect. Delivered as a software service (SaaS), with its unique data asset and compliance engine, Cognism is helping to enrich CRM records, stream leads into the funnel and is using artificial intelligence to surface opportunities and identify customer trends.

BOOK YOUR PLACE THROUGH OUR WEBSITE: B2BMARKETINGEXPO.CO.UK


Data protection and privacy

Making digital count: Effective, measurable lead generation

Come to the Data Protection Masterclass which will address the key data protection, marketing and upcoming legal challenges faced by data-driven marketers and businesses in 2019 and beyond.

We believe that digital is a powerful, cost effective form of lead generation. We also believe that it’s under-utilised and ineffectively executed by many B2B brands.

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• Data Protection Officers. To have? Or not to have? • Brexit: what does the future hold for data-driven marketing? • Identifying, looking after and managing vulnerable customers • Direct Mail – Compliance, creative and third-party lists • Digital Marketing and e-Privacy • Data Ethics and Trust

ABOUT THE SPONSOR ​​ Data Compliant provides data protection expertise. Our specialists cover the Data Protection Act (DPA), the EU General Data Protection Regulation (GDPR), Privacy and Electronic Communications Regulation (PECR), OFCOM and FCA compliance. We also help clients achieve ISO 27001 certification. ​ Data Compliant helps organisations become - and remain - compliant in their use of personal data while protecting their valuable data assets, and working closely with clients to ensure that overarching strategic objectives are met.

Using real examples, these masterclasses will show you how to generate the right leads through the right channels, explaining exactly what you need to focus on to make digital work harder for you.

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• How you can use digital channels more effectively to reach the right audiences, and generate the right leads • What you should be focusing on for your digital strategy in 2019 – as well as what you shouldn’t • How the right social media strategy can generate leads, build brand recognition and generate measurable ROI

Business growth and customer retention A series of masterclasses that help you connect the science of acquisition with the art of retention.

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• Instruction on how our agency plans and executes campaigns, covering our C.R.E.A.T.I.O.N method • How to run email campaigns in a GDPR permission-based world • Paid media planning, including how to kill it with Facebook (even for B2B) • What could you be missing in your social media campaigns? • How to unlock your best marketing channel • What is Buyer Intent Data, and how to use it to generate more leads

MARBLE TEXTURE • How to effectively nurture your leads through marketing automation and eCRM to create more meaningful sales conversations

ABOUT THE SPONSOR Stickyeyes has been around for over two decades. That’s a long time in digital, and it means that we’ve seen just how much digital has changed, whether that’s search, social media, content or consumers. With extensive experience and unrivalled technology and insight, as well as the strength of more than 2,500 people across 46 countries, we’ve created a very different approach to B2B marketing, lead generation and marketing automation.

• How we cut our lead generation costs to $1.98

ABOUT THE SPONSOR Creation Agency are a global sales and marketing agency that works with a number of blue chip brands in the tech and finance space. Focussing on intelligent demand and sales generation through paid media, inbound and content marketing, marketing automation, buyer intent data and so much more! We can help you cut through the complexity and take your business development prospecting to a new level. We deliver a broad range of services that are focused on getting you results. The result is a dedicated agency team that’s passionate about achieving revenue growth for your brand.

For us it comes down to one question – do you want more for less?

SPACES ARE LIMITED, SO DON’T MISS OUT, BOOK TODAY!

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Marketing automation made efficient, effective and simple

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Growing your business, attracting leads, converting prospects and keeping customers doesn’t have to be hard – it can be profitable and simple. In this masterclass discover exactly how you can do that through marketing automation. You’ll learn the strategies you can use to double your business, increase profits, get better marketing ROI and happier customers. With free workbooks and personal strategic advice, you’ll have the opportunity to build your own strategy, create a plan, and optimise your customer journey, whether you’re a beginner or an advanced power user. We’ll deconstruct the successful campaigns and strategies that we have used as the UK’s leading behavioural marketing automation experts. Join our free masterclasses and we’ll help you craft the plans to your success in 2019.

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• Learn how double your business with marketing automation • Increase your profits through strategic plans and case study deconstructions • Get hands on personal guidance • Beginner and Power User friendly • Come and speak to a friendly Giant 121 in our bookable consultation slots • Platform agnostic – bring your questions!

ABOUT THE SPONSOR Automation Ninjas are award winning experts in behavioural marketing automation and are the UK’s leading implementation and strategy agency. By combining behaviour and marketing automation they create engaging customer journeys that are optimised for customer lifetime value. CEO Kenda Macdonald is an international speaker and author of the influential book Hack the Buyer Brain..

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sern il or u

Be the first to know when and where the latest product launches will be taking place on the show floor

Afraid you’ ll miss out w ith so many things happ incredible ening at th e show this Worry! We’ year? Don’t ve made it easier than for you to ke ever before ep track of all of your fa vourite features. Simply follo w #B2BMar ke media to re ceive live up ting19 on social dates on ev happening erything from one en d of the ev ent, to the othe r!

Our awards finalists are primed and ready, so stay tuned for the when and where


Join the IDM and their industry-leading tutors for 7 bitesize digital marketing training sessions and an interactive panel debate. From the essentials of B2B marketing, to copywriting best practice, to action planning for the GDPR, get the latest insights from the experts. Each session is worth 1 CPD point.

wednesday

thursday

11.00 - 11.30

11.00 - 11.30

Tim Tucker

Nick Crawford

6 Ways to Make your B2B Copy Persuasive and Memorable

8 Steps to Value Led Customer Retention and How Marketing Automation can Support This

Join Tim Tucker and take your B2B copywriting to the next level. Using six principles of good communication to engage readers and persuade them to take action, he will share the secrets of creating the rhythm and pace that make copy memorable. You’ll see how strong metaphors boost the impact of your message and consider ways to arouse your readers’ interest through sensual imagery.

B2B buyers are more informed than ever, but this only increases opportunities for business to meaningfully engage. Join Nick Crawford to learn how you can plan and implement successful customer retention strategies supported by marketing technology that will you nurture and improve customer loyalty.

12.00 - 12.30 David Hearn How Experiential Will Get You Closer to Your B2B Customers B2B brands are increasingly looking to merge live and online experiences to build relationships and make their message stand out. David will share how the latest creative technology provides greater opportunities to get your customers through the buying process.

11.30 - 12.00 Ruth Connor How to Benchmark your B2B Budget and Campaign Performance When your Finance Director tells you your marketing budget is discretionary and the sales team get all the credit for the revenue generated, proving the value of your efforts can be a struggle for many B2B marketers. In this session Ruth will explain 9 simple steps you can take to build the case for your marketing budget, effectively benchmark your campaign performance and forecast the ROI on your activity.

14.30 - 15.00 Zach Thornton

12.00 - 13.15

The Impact of GDPR on Marketing Channels

Chris Wilson, Ruth Connor, Richard Robinson

Join Zach Thornton to understand how new data laws have changed the way marketers engage with their customers and how they utilise data and marketing channels. Hear the latest insights from the DMA’s industry benchmarking reports, customer engagement series and data privacy tracker.

15.30 - 16.00 Tim Bond

panel debate

The B2B Marketing Landscape – Now & Future and What this Means for You In this panel discussion you’ll hear from leading experts on the challenges and opportunities facing B2B marketers. From getting to grips with data, machine learning and AI, to the increased importance of customer experience and why it pays to try something new, plus much more. The panel will share their experiences to help you make the most of the opportunities and rise to the challenges ahead.

Acquisition to Loyalty – a B2B View of Customer Engagement The latest insight from the DMA’s Customer Engagement research, now in its third year, sheds light on how the most successful brands put their customers at the heart of what they do. This presentation will give an overview of the key findings of the research campaign, with a focus on giving B2B marketers an understanding of how best to engage customers – from their first interaction through to longterm loyalty. Insights from the latest ‘Marketers View’ report will look specifically into what B2B organisations said and can take away from the research.

14.00 - 14.30 Ruth Connor Why B2B Marketers Need to Care About the Customer Experience 96%* of B2B buyers say the customer experience directly affects whether they’ll buy again – that’s pretty much all of them. In this session Ruth Connor will explore why the B2B brands that fail to focus on the customer experience are missing out on a lot of potential revenue and she’ll share a handy checklist of the 12 things you can do to deliver a winning customer experience. (*Thanks to Demand Gen for that stat.)

17


innovation awards.

stand 1166

The unprecedented growth of the marketing industry has seen the launch of an amazing range of solutions, which have made an outstanding impact on the world of marketing over the past 12 months. At our live awards ceremonies, you’ll be able to check out the innovators who are paving the way when it comes to delivering the finest solutions the sector has to offer, as we reward and celebrate the very best of the best.

Our awards provide an incredible opportunity for our visitors to take their industry knowledge beyond the present and into future, as you gain exclusive access to the cutting-edge products and services at the forefront of innovation. Plus, with each finalist showcasing their product or service to a panel of industry giants in front of a live audience, the awards make for an entertaining and educational break from the hustle and bustle of the show floor.

best marketing best tech MARBLE TEXTURE management innovation. tool. This award is open to businesses delivering a marketing product or service to the B2B or B2C sector which has groundbreaking potential for change - from artificial intelligence, augmented and virtual reality, apps, animations and video to e-commerce solutions and webdesign services. Finalists will offer a product or service that is technology-based and either a leader in its field or new & innovative; supporting and creating digital transformation across any sector.

WEDNESDAY | 12.30

the nominees. Leadfeeder.........................................2230 Amaryllo International Inc................2560 Nominet..............................................2272 Appetite Creative Solutions..............2280 Kuro Dragon ......................................1724

18

This award recognises the power that managing and unlocking data has in increasing collaboration and driving business growth. The award is open to businesses which provide products or services that support the implementation of GDPR, or overall relationship, asset and data management. Finalists will be providers that are either leaders in their field or providing new, fresh approaches - of CRM, data management, content management software, analytics and email/marketing automation platforms.

WEDNESDAY | 14.00

the nominees. Introhive..........................................1650 Zymplify...........................................2416 Automation Ninjas..........................1452 Digital Marketing Implementation Services....................1172 Kulea.ma..........................................2734


agency of the future.

SPONSORED BY:

This award recognises the fundamental role that agencies play in the way digital technology is changing the marketing landscape. It is open to agencies delivering services in B2B or B2C sectors - from full service and direct, digital and internet agencies to advertising, media and PR agencies. Finalists will be agencies demonstrating a futureproof strategy for their clients; delivering proven creativity and innovation to generate success for their clients.

WEDNESDAY | 15.30

the nominees. PMYB..................................................1830 Semetrical Ltd....................................1682 Edit.................................................... 1818 Eden Agency......................................2062 Angle Studios....................................1652 Empower Marketing Ltd...................2102 Digital Parade....................................1819

MARBLE TEXTURE

sales innovation expo awards.

call & contact centre awards.

best sales enablement platform.............WEDS | 11.00

security solution of the year.......THURS | 12.30

sales technology of the year.........THURS | 11.00

best engagement solution...........THURS | 14.00

best communications provider......... THURS | 15.30

19


WEDNESDAY TIMETABLE

The DNA of the Companies of Tomorrow

10.30

WEDNESDAY TIMETABLE What is a Marketing Automation Workflow and the Most Effective Examples to Start With

11.00

The Growing Popularity of Marketing Automation and Breaking the 5 Big myths About MA in Today’s World!

14.00

11.30 12.30

Effective Lead Management Using Lead Scoring and Grading

15.00

13.30 14.30 15.30

THURSDAY TIMETABLE The DNA of the Companies of Tomorrow

10.30

THURSDAY TIMETABLE How Can You Effectively Design Your Transactional Emails?

How to Boost Your Sales Using Lead Nurturing and Remarketing

11.00

12.00

11.30 12.30 13.30 14.30 15.30

20

The Importance of Email Content and How Neuromarketing Can Help You Upgrade It!

13.00


WEDNESDAY TIMETABLE Future Innovation of Sales

LinkedIn Ads 101: Getting your First Campaign Live

How to Humanise your Brand using LinkedIn

LinkedIn’s Secret Sauce: Learn How LinkedIn’s Own Marketing Team Use LinkedIn for Marketing

What is Customer Success?

Lead Generation with LinkedIn Ads

WEDNESDAY TIMETABLE 11.00

12.00

13.00

14.00

15.00

16.00

THURSDAY TIMETABLE 11.00

Create Great Video Content that Engages, Converts & Sells

Why No Digital Marketing Strategy is Complete Without Full Funnel Advertising

Why You’re Losing Money if You Think Your Website is Complete

25 Actionable Quick Wins to Boost Your Marketing Efforts

The 6 Keys to Planning a Digital Marketing Strategy

12.00

Create Great Video Content that Engages, Converts & Sells

13.00

Why No Digital Marketing Strategy is Complete Without Full Funnel Advertising

Lead Generation with LinkedIn Ads

14.00 What is Customer Success?

15.00 Future Innovation of Sales

The 6 Keys to Planning a Digital Marketing Strategy

11.00

12.00

13.00

14.00

15.00

16.00

THURSDAY TIMETABLE

How to humanise your Brand using LinkedIn

LinkedIn’s Secret Sauce: Learn How LinkedIn’s Own Marketing Team Use LinkedIn for Marketing

Marketing Beyond the Sale: How to Achieve Growth Through Customer Experiences

Why You’re Losing Money if You Think Your Website is Complete

25 Actionable Quick Wins to Boost Your Marketing Efforts

11.00

12.00

13.00

14.00

15.00

21


WEDNESDAY TIMETABLE

WEDNESDAY TIMETABLE 11.00

Utilising Innovation In B2B Marketing

12.00 Digital Marketing Masterclass

Why CRM Is The Key To More Effective Marketing And Greater ROI

Horror Stories From The GDPR Trenches – And Three Lessons To Take Home

13.00 Utilising People To Build a Brand

Utilising Innovation In B2B Marketing

12.30

14.00

13.30 How To Achieve Simple CRM and Marketing

15.00

How To Wreck A CRM Project In 6 Easy Steps (And How To Succeed Instead)

16.00 Utilising People To Build a Brand

15.30

THURSDAY TIMETABLE 11.00

Utilising Innovation In B2B Marketing

12.00 Digital Marketing Masterclass

13.00 Utilising People To Build a Brand

14.00 Utilising Innovation In B2B Marketing

15.00

16.00

22

14.30

Use CRM To Accelerate Your ABM Journey

THURSDAY TIMETABLE

Utilising People To Build a Brand

11.30

Use CRM To Accelerate Your ABM Journey

Digital Marketing Masterclass

Digital Marketing Masterclass

10.30

Why CRM Is The Key To More Effective Marketing And Greater ROI

Horror Stories From The GDPR Trenches – And Three Lessons To Take Home

10.30

11.30

12.30 Use CRM To Accelerate Your ABM Journey

13.30 How To Achieve Simple CRM and Marketing

How To Wreck A CRM Project In 6 Easy Steps (And How To Succeed Instead)

14.30

15.30 Use CRM To Accelerate Your ABM Journey


WEDNESDAY TIMETABLE

WEDNESDAY TIMETABLE 11.00

‘Buy’ology: How & Why People Now Buy

12.00

What do you Wanna Know, About SEO?

10.00

GIANT Expert Consultations

10.45

Discover and See, About PPC

11.15

GIANT Expert Consultations

12.00

Cut The Crap - Getting Creative on Social Media

13.00

GIANT Expert Consultations

13.45

Migration Headaches - Don’t Get Lost in Search

14.30

Social Selling With Facebook

Performance Enhancement – Put Your Marketing Roi On Steroids

13.00

14.00 ‘Buy’ology: How & Why People Now Buy

15.00 Social Selling With Facebook

Performance Enhancement – Put Your Marketing Roi On Steroids

16.00

GIANT Expert Consultations

THURSDAY TIMETABLE

15.15

THURSDAY TIMETABLE 11.00

‘Buy’ology: How & Why People Now Buy

12.00

What do you Wanna Know, About SEO?

GIANT Expert Consultations

10.00

10.45

Social Selling With Facebook Discover and See, About PPC Performance Enhancement – Put Your Marketing Roi On Steroids

13.00

14.00 ‘Buy’ology: How & Why People Now Buy

15.00 Social Selling With Facebook

11.15

GIANT Expert Consultations

12.00

Cut The Crap - Getting Creative on Social Media

13.00

GIANT Expert Consultations

13.45

Migration Headaches - Don’t Get Lost in Search

14.30

GIANT Expert Consultations

15.15

23


WEDNESDAY TIMETABLE The Importance of a Uniform Sales Process

The Journey from 10 TO 200+ Customers: Key Takeaways

WEDNESDAY TIMETABLE 13.00

14.00

15.00 What do you Know about Company Culture?

16.00 Sales and Marketing Automation

Data Protection by Design for Marketers Victoria Tuffill

Direct Mail – The Difference Creative Can Make John Watson

Direct Mail – The Exciting New Channel Suzanne Lewis

Vulnerable Customers Elaine Lee

Data Privacy & Ethics Jonathan Carter

GDPR & Social Media Tim Roe

THURSDAY TIMETABLE

14.00

15.00

16.00

After GDPR, Digital Marketing will Never be the Same Again Tim Roe

11.00

14.00

The Impact of Brexit on Marketing and Data Protection Zack Thornton

12.00

15.00

Privacy & Marketing Panel Session - Experts Here to Answer Your Questions on Current Issues Such as Social Media, Brexit, Ethics and Digital

13.00

16.00

Data Protection by Design for Marketers Victoria Tuffill

The Future of Privacy Technology Gilbert Hill & Tom Holder

24

12.45

13.00

What do you know about Culture?

Sales and Marketing Automation

12.00

THURSDAY TIMETABLE

The Importance of a Uniform Sales Process

The Journey from 10 TO 200+ Customers: Key Takeaways

11.00

14.00

15.00


WEDNESDAY TIMETABLE What Your Digital Agency Should Be Telling You in 2019

How to Generate High Quality Leads That Your Sales Team will Love!

How to Turn Your Social Media Channels into an Effective Lead Generation Channel

How Do You Nurture Your Sales Leads into More Meaningful Conversations?

WEDNESDAY TIMETABLE 11.00

Our C.R.E.A.T.I.O.N Method to Planning and Executing Campaigns

12.00

12.00 Best Practise Email Marketing in a GDPR World

13.00

14.00

What is Buyer Intent Data and How to Use it in Your Pipeline

Best Practise Paid, Including How to Kill It With Facebook (even for B2B)

Next Generation Social Media Marketing Howdoo

How We Cut Our Lead Generation Costs To $1.98

THURSDAY TIMETABLE What Your Digital Agency Should Be Telling You in 2019

How To Generate High Quality Leads That Your Sales Team Will Love!

How To Turn Your Social Media Channels Into An Effective Lead Generation Channel

How Do You Nurture Your Sales Leads into More Meaningful Conversations?

11.00

13.00

14.00

15.00

16.00

THURSDAY TIMETABLE 11.00

12.00

Our C.R.E.A.T.I.O.N Method to Planning and Executing Campaigns

Prospect Smarter Find Prospect Data in Real Time

13.00

How to Unlock Your Best Marketing Channel for the Lowest CPC and Best Conversion

14.00

Top Instagram Strategies to Generate More Engagement, Traffic and Sales

Our Top 5 Tools (Not The Obvious Ones) to Make Campaigns More Effective

11.00

12.00

13.00

14.00

15.00

16.00 Use CRM to Accelerate Your ABM Journey

25


We are Edit.

WEDNESDAY TIMETABLE 11.00 How to Double your Business with Marketing Automation

Hack the Buyer Brain: How to Behaviourally Automate for Happier Customers

Basic Track: A Beginner’s Guide to Marketing Automation – Create your Plan in Session

Advanced Track: Profiling and Behavioural Triggers for Enhanced Conversion

12.00

CU S TO ME R E X P E R I E N CE AG ENCY.

13.00

We know who your customers are, where to find them and what interests them.

14.00

WE USE 15.00

Automating your Customer Journey Workshop

A Practical Guide to Increasing your Profits – Case Study Deconstructions

A

16.00

ME D I A & CRM TO ACQ U I R E & R E TA I N CUSTO MER S. Finders, keepers.

THURSDAY TIMETABLE How to Double Your Business with Marketing Automation

Hack the Buyer Brain: How to Behaviourally Automate for Happier Customers

Basic Track: A Beginner’s Guide to Marketing Automation – Create your Plan in Session

Advanced Track: Profiling and Behavioural Triggers for Enhanced Conversion

Automating your Customer Journey Workshop

11.00

12.00

13.00

WE B UILD A

MA R K E TI N G S TR ATE G Y A R OUND YOUR B R AND. We take your business challenge, and fix it.

14.00

FIND OUT MOR E 15.00

www.edit.co.uk

Technology

26

CRM

Data Science

Media


Snapchat Stay tuned via our website to keep up to date with who we have in store for this seminar session!

10.15 - 10.45

Grant Munro, Shutterstock Targeting the World: Scaling Visual Content Marketing

11.00 - 11.30

Danny Denhard, Just Giving 20 Lessons from 20 Years in Marketing

11.45 - 12.15

Dr Dave Chaffey, Smart Insights Practical B2B Digital Marketing Trends and Techniques

12.30 - 13.00

Linus Gregoriadis, London Research Trends in B2B Marketing and Online Lead Generation

13.15 - 13.45

Scott Brinker, Hubspot/Chiefmartec.com The New Rules of Marketing Technology & Operations

14.00 - 14.30

Chair - Gordon Glenister, Chelsea Carter, Adanna David, Scott Bass, BCMA | Whalar Branded Content Marketing Association – The Influencer Debate

14.45 - 15.15

Rachel Aldighieri, The DMA Privacy is a Core Brand Value of a Customer-Centric Business

15.30 - 16.00

KEYNOTE THEATRE 2 | THURSDAY

SPONSORED BY

Jack Dyson, SAP Customer Experience Content That Works; How Journslistic Hacks can Save B2B Marketers

11.00 - 11.30

Waheed Warden, Fujitsu ABM – What It Is & How to Do It in B2B Services

11.45 - 12.15

12.30 - 13.00 Gordon Glenister, gordonglenister.com Membership – How a Membership Model Will Generate More Engagement, More Income and More Clients for You

PANEL SESSION

KEYNOTE THEATRE 2 WEDNESDAY

PANEL SESSION

SPONSORED BY

Preethi Sundaram, Linkedin Technology Buying Today – How are Your Customers Thinking About Purchasing Tech?

13.15 - 13.45

David Beard, Sage CRM: Technology Alone Is Not the Answer. So, What Is?

14.00 - 14.30

Benjamin Cooley | Emily Clayfield | John Cooper | Martin MacConnol Infogr8 | Builtvisible | Editions Financial | Wardour CMA Panel Session - Using Content Marketing to Build Trust

14.45 - 15.15

Jon Birrell, BPMA How Brands Grow When They Use Premiums

15.30 - 16.00

* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated online prior to the show, so please check www.b2bmarketingexpo.co.uk for the latest information.

KEYNOTE THEATRE 2 THURSDAY

KEYNOTE THEATRE 2 | WEDNESDAY

27


THEATRE 9 THURSDAY

THEATRE 9 WEDNESDAY

THEATRE 9 | WEDNESDAY

28

SPONSORED BY

Alex Thurgood, Canon Stay tuned via our website to keep up to date with what we have in store for this seminar session!

11.00 - 11.30

Xabier Izaguirre & ChloĂŤ McKenna, Oban International Generating High-quality B2B Leads with Digital Marketing in International Markets

11.45 - 12.15

Fabio Torlini, WP Engine UK Ltd Generation Entertain Me: How Gen Z is Changing Everything

12.30 - 13.00

Zoe Cuthbertson, Wired Plus Maximising Growth by Aligning Your Marketing and Sales Teams

13.15 - 13.45

Kelly Brown, Sidetrade Harness the Power of AI in Your Demand Funnel

14.00 - 14.30

Michael Carlin, Zymplify Zymplify your Digital Marketing in 2019

14.45 - 15.15

Alistair Wheate, Onalytica How to Turn Influencers into Advocates and Employees into Influencers

15.30 - 16.00

THEATRE 9 | THURSDAY

SPONSORED BY

Martin Powton, Wizu Surveys Evolved: AI, Chatbots and The Power of Conversations

11.00 - 11.30

Jamien Middleton, The Animation Guys Our Videos Suck!

12.30 - 13.00

Kenda Macdonald, Automation Ninjas Smarter Marketing - Creating Meaningful Engagement for Customer Lifetime Value

13.15 - 13.45

Sal Mohammed, Adzooma Automating to Outperform: Ready to use AI and Automation Tools

14.00 - 14.30

Ben Young, Digital Media Team Limited Digital Growth Solutions with Paid Social and PPC Services

14.45 - 15.15

Stay tuned via our website to keep up to date with who we have in store for this seminar session!

15.30 - 16.00

* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated online prior to the show, so please check www.b2bmarketingexpo.co.uk for the latest information.


Ciaran Bollard, Kooomo How to Build a Successful Global Ecommerce B2B Business

11.00 - 11.30

Charles Vine, Spafax Spafax and Brewdog: Captivating the Airline Passenger, One Beer at a Time

11.45 - 12.15

Kevin Kiley, OneTrust GDPR: How Marketers Can Tackle Consent and Preference Management

12.30 - 13.00

Tom Carter, Space & Time Media The Dash for Dashboards

13.15 - 13.45

Corinna Keefe, Easypromos How to Organise an Effective Instagram Giveaway

14.00 - 14.30

Marko Plovanic, Infosit Ltd Direct Bookings - 10 Tips How to Boost it

14.45 - 15.15

Jamie McCoy, Fierce Digital Driving Breakthrough Growth with Technology and Account-Based Marketing

15.30 - 16.00

THEATRE 10 | THURSDAY

SPONSORED BY

Charles Vine, Spafax Spafax and Brewdog: Captivating the Airline Passenger, One Beer at a Time

11.00 - 11.30

Sharanya Ramachandran, Zoho Corporation Personalised Marketing in the Age of Data Privacy

11.45 - 12.15

Nathan Haines, Element 26 Ltd How to Use Video to Grow Your Business

12.30 - 13.00

Kylie Fletcher, Sooqr Search Site Search: The Hidden Gem of Conversion Optimisation

13.15 - 13.45

Andrew Bieda, Landing Leverage Your Marketing and Sales Funnels Using Landing Pages

14.00 - 14.30

Eldar Khayretdinov & Vadim Kostomarov, Verisium IoT for Building Higher Levels of Customer Engagement

14.45 - 15.15

Stay tuned via our website to keep up to date with who we have in store for this seminar session!

15.30 - 16.00

* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated online prior to the show, so please check www.b2bmarketingexpo.co.uk for the latest information.

THEATRE 10 WEDNESDAY

SPONSORED BY

THEATRE 10 THURSDAY

THEATRE 10 | WEDNESDAY

29


THEATRE 11 WEDNESDAY

THEATRE 11 | WEDNESDAY

SPONSORED BY

William Hearn, SendinBlue Automate to Create Super-engaged Consumers & Increase Revenue

11.00 - 11.30

Craig Gilchrist, Eden Agency Embracing Innovation: Sprint Weeks and Emerging Technologies

11.45 - 12.15

Kiran Kapur, Cambridge Marketing College Train to Retain: Develop Your Winning Marketing Team

12.30 - 13.00

Dave Nyss, RiseTen.com Fed up with Discounting Price, Learn to Sell Disruptive Value

13.15 - 13.45

Gavin Laugenie, Dotdigital See…B2B Creative Can Win Awards Too!

14.00 - 14.30

Seb Van Schalkwyk, Real Learning Stay tuned via our website to keep up to date with what we have in store for this seminar session!

14.45 - 15.15

Emily Woosey and Jodie Ingle, Bigfoot Digital Organic Vs Paid: Is One More Important than the Other?

15.30 - 16.00

THEATRE 11 THURSDAY

THEATRE 11 | THURSDAY

30

SPONSORED BY

Paul Squires, Finsbury Media It’s Not Just about Impressions! Cutting the Agency Fluff

11.00 - 11.30

Emma Humphrey, Genius marketing Mid-Sized Marketing: Turn £37K into £1M in a Month

11.45 - 12.15

Anthony Doncaster, Secura A Practical Guide to Protecting Business Data in the Cloud

12.30 - 13.00

Craig Gilchrist, Eden Agency Embracing Innovation: Sprint Weeks and Emerging Technologies

13.15 - 13.45

Rob McGowan, Edit How to Optimise Your Marketing Mix to Find and Keep Your Best Customers

14.00 - 14.30

Dipak Vadera, Leadfeeder Make B2B Prospecting Great Again!

14.45 - 15.15

* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated online prior to the show, so please check www.b2bmarketingexpo.co.uk for the latest information.


Simon Harmer, Marmalade on Toast Brand Or Bland? Effective Marketing Begins With an Engaging Brand

11.00 - 11.30

Jen Hughes & Jodie Williams, The Marketing Pod Practical Examples of How ABM Can Improve Your Marketing Performance

11.45 - 12.15

Becky Reardon, Embrace Marketing Branding: The Forgotten Powerhouse. How Brand Power Drives Organisations.

12.30 - 13.00

David McGuire, Radix Communications Five Terrifying Risks You Should Definitely Take with Your Content

13.15 - 13.45

Mark Mills, Kingpin Communications LTD How to Use Intent Data to Find Your Next Customers

14.00 - 14.30

Adam Selwyn, The Creative Clinic Brands, Browsers & Brexit

14.45 - 15.15

Cari Kirby, Peek & Poke Creating Connections and Engaging B2B Audiences with Games

15.30 - 16.00

THEATRE 12 | THURSDAY

SPONSORED BY

Ellie Smith & Amy Eckersley, The Marketing Pod Integrating PR into a Successful B2B Marketing Strategy

11.00 - 11.30

Nic Eatch, Ekomi Ltd Power of Reviews and its Impact on SEO, SEA and Marketing Online

11.45 - 12.15

Rory Hope, Semetrical Improving Lead Generation with Effective SEO

12.30 - 13.00

Gary Peeling, WhereTheTradeBuys.co.uk #Ownoffline Simply and Reduce Your Cost of Acquisition or Activation By Up to 90%

13.15 - 13.45

Graphite Digital Ltd Stay tuned via our website to keep up to date with what we have in store for this seminar session!

14.00 - 14.30

Elena Volozova, Zadarma Keeping Connection Offline: 4 Ways to Increase Sales with Communications

14.45 - 15.15

Stay tuned via our website to keep up to date with who we have in store for this seminar session!

15.30 - 16.00

* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated online prior to the show, so please check www.b2bmarketingexpo.co.uk for the latest information.

THEATRE 12 WEDNESDAY

SPONSORED BY

THEATRE 12 THURSDAY

THEATRE 12 | WEDNESDAY

31


THEATRE 13 WEDNESDAY

THEATRE 13 | WEDNESDAY

SPONSORED BY

Ali Newton, Exposure Ninja How to Swipe and Deploy the Psychological Triggers that Amazon Uses to Force Us to Buy

10.30 - 11.05

Tim Cameron-Kitchen, Exposure Ninja From Monthly Sales of $562 to $2.56 Million: Behind the Scenes of 3 Life-Changing SEO Campaigns

11.10 - 11.45

Tim Cameron-Kitchen, Exposure Ninja How to Get your Business on Forbes, The Guardian, The Telegraph and the World’s Most Well-Respected Websites Without Paying Them a Penny

11.50 - 12.25

Tim Cameron-Kitchen, Exposure Ninja Website Not Working as Well as it Should? 4 Ways to Triple the Leads and Sales Your Website Generates in the Next 10 Days

12.30 - 13.05

13.10 - 13.45 Wayne Dharana, Exposure Ninja How to Spy on Your Competitors’ Digital Marketing Weaknesses and Ruthlessly Exploit Them for Profit Ali Newton, Exposure Ninja How to Swipe and Deploy the Psychological Triggers that Amazon Uses to Force Us to Buy

13.50 - 14.25

Tim Cameron-Kitchen, Exposure Ninja From Monthly Sales Of $562 to $2.56 Million: Behind the Scenes of 3 Life-Changing SEO Campaigns

14.30 - 15.05

Tim Cameron-Kitchen, Exposure Ninja Website Not Working as Well as it Should? 4 Ways to Triple the Leads and Sales Your Website Generates in the Next 10 Days

15.10 - 15.45

15:50 - 16:25 Wayne Dharana, Exposure Ninja How to Spy on your Competitors’ Digital Marketing Weaknesses and Ruthlessly Exploit them for Profit Tim Cameron-Kitchen, Exposure Ninja How to Get Your Business on Forbes, The Guardian, The Telegraph and the World’s Most Well-Respected Websites Without Paying Them a Penny

THEATRE 13 THURSDAY

THEATRE 13 | THURSDAY

16:30 - 17:00

SPONSORED BY

Ali Newton, Exposure Ninja How To Swipe and Deploy the Psychological Triggers that Amazon Uses to Force Us to Buy

10.30 - 11.05

Tim Cameron-Kitchen, Exposure Ninja From Monthly Sales Of $562 to $2.56 Million: Behind the Scenes of 3 Life-Changing SEO Campaigns

11.10 - 11.45

Tim Cameron-Kitchen, Exposure Ninja How to Get Your Business on Forbes, The Guardian, The Telegraph and the World’s Most Well-Respected Websites Without Paying Them a Penny

11.50 - 12.25

Tim Cameron-Kitchen, Exposure Ninja Website Not Working as Well as it Should? 4 Ways to Triple the Leads and Sales your Website Generates in the Next 10 Days

12.30 - 13.05

13.10 - 13.45 Wayne Dharana, Exposure Ninja How to Spy on your Competitors’ Digital Marketing Weaknesses and Ruthlessly Exploit Them for Profit Ali Newton, Exposure Ninja How to Swipe and Deploy the Psychological Triggers that Amazon Uses to Force Us to Buy

13.50 - 14.25

Tim Cameron-Kitchen, Exposure Ninja From Monthly Sales Of $562 to $2.56 Million: Behind the Scenes of 3 Life-Changing SEO Campaigns

14.30 - 15.05

Tim Cameron-Kitchen, Exposure Ninja Website Not Working as Well as it Should? 4 Ways to Triple the Leads and Sales your Website Generates in the Next 10 Days

15.10 - 15.45

15:50 - 16:25 Wayne Dharana, Exposure Ninja How to Spy on your Competitors’ Digital Marketing Weaknesses and Ruthlessly Exploit Them for Profit Tim Cameron-Kitchen, Exposure Ninja How to Get Your Business on Forbes, The Guardian, The Telegraph and the World’s Most Well-Respected Websites Without Paying Them a Penny

32

16:30 - 17:00

* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated online prior to the show, so please check www.b2bmarketingexpo.co.uk for the latest information.


SPONSORED BY

Stay tuned via our website to keep up to date with who we have in store for this seminar session!

11.00 - 11.30

Susan Hallam MBE, Hallam Internet LinkedIn Account-Based Selling: 25 Tips for Integrating ABM with ABS

11.45 - 12.15

Michael Brown, Reach Printing Services The Power of Print in the Marketing Mix

12.30 - 13.00

Clemmie McFall, Introhive Driving Business Outcomes through Relationship Intelligence

13.15 - 13.45

Oliver Hope, Nominet The Evolution of Domain Name Endings

14.00 - 14.30

Stéphane Girardin, Tilkee Useful Data for Sales and Marketing Efficiency… and No Bullshit!

14.45 - 15.15

Teresa Hadfield, The ICG (Expert Independent Researchers) B2B Market Research – 10 Key Pointers

15.30 - 16.00

Jason Sibley, Creation Agency The Creation Marketing Method for Business Growth

16.15 - 16. 45

THEATRE 14 | THURSDAY

THEATRE 14 WEDNESDAY

THEATRE 14 | WEDNESDAY

Kate Pringle, Tilkee Know Your Prospects and Customers Inside out, Without Asking Anything!

11.00 - 11.30

Ciaran Bollard, Kooomo How to Build a Successful Global Ecommerce B2B Business

11.45 - 12.15

Simon Harmer, Marmalade on Toast Brand Or Bland? Effective Marketing Begins with an Engaging Brand

12.30 - 13.00

Karen Campbell, Introhive Driving Business Outcomes through Relationship Intelligence

13.15 - 13.45

14.00 - 14.30 Chris Pitt, Vertical Leap The Cynefin Framework: Understanding How AI Can Make Marketers More Effective, More of the Time.

Pete Fergusson, Nemorin Creative Film & Video Ltd The World’s Best Branded Video Content. Do’s and Don’ts

14.45 - 15.15

Enjoymarketing

15.30 - 16.00

* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated online prior to the show, so please check www.b2bmarketingexpo.co.uk for the latest information.

THEATRE 14 THURSDAY

SPONSORED BY

33


THEATRE 24 WEDNESDAY

THEATRE 24 | WEDNESDAY

SPONSORED BY

Simon Wharton, PushON Using B2C eCommerce Strategy to Drive Revenue in B2B Business

11.00 - 11.30

Jamie Jackson, Two Jay Migrating to Magento 2.0: Advice for Retailers

11.45 - 12.15

Rachel Cornish, ExtraDigital Proven B2B Lead Generation Techniques

12.30 - 13.00

Gary Banks, Reputation.com Why Online Reputation Should be Your Marketing Priority for 2019

13.15 - 13.45

Christian Burton, Pipeline Upgrade Opening Doors with the World’s Biggest Brands

14.00 - 14.30

Rob McGowan, Edit Agency Ltd How to Optimise Your Marketing Mix to Find and Keep Your Best Customers

14.45 - 15.15

Dipak Vadera, Leadfeeder Make B2B Prospecting Great Again!

15.30 - 16.00

THEATRE 24 THURSDAY

THEATRE 24 | THURSDAY

34

SPONSORED BY

Lesley Hickmott, Space & Time Media Finding the People Behind the Click

11.00 - 11.30

Jamie Jackson, Two Jay Migrating to Magento 2.0: Advice for Retailers

11.45 - 12.15

Kevin Kiley, OneTrust ePrivacy Marketer’s Guide & Tackling New Challenges

12.30 - 13.00

Bill Scobie, Lingo The Hidden Buyer: LeadGen in the Age of Information Abundance

13.15 - 13.45

Mike Hughes, Latcham Direct The Return of Direct Marketing: Make Sure You Stand Out!

14.00 - 14.30

Antony Bonney, inSurge Bridge The Gap Between Your Business And LinkedIn

14.45 - 15.15

Stay tuned via our website to keep up to date with who we have in store for this seminar session!

15.30 - 16.00

* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated online prior to the show, so please check www.b2bmarketingexpo.co.uk for the latest information.


SPONSORED BY

Courtney Roe & Frankie Buckle, Widen Decoding Connectivity for Today’s Marketers and Creatives

11.00 - 11.30

James Isilay, Cognism Revenue AI: The Science of B2B Sales

11.45 - 12.15

Peter Watson, Distract Innovative Digital Marketing for B2B Businesses

12.30 - 13.00

Kenda Macdonald, Automation Ninjas Be the Hero Consumers Need

13.15 - 13.45

Craig Evans, Graydon UK Tailored Analytics for Insightful Business Growth

14.00 - 14.30

Allistair Hunter, Direct Solutions Getting the Most from Direct Mail

14.45 - 15.15

Elizabeth Michelle Feigin, Elizabeth Michelle Consultancy Getting Millennials & Gen Z to Work - A Dummies Guide for Older 30+ Managers.

15.30 - 16.00

THEATRE 25 | THURSDAY

THEATRE 25 WEDNESDAY

THEATRE 25 | WEDNESDAY

Vanja Bunjevac, Inchoo Data-Driven Decision Making: Embracing Technology for Triple-Digit Growth

10.15 - 10.45

Tim Hampson, SalesSeek How to Align your Sales, Marketing and Beyond

11.00 - 11.30

James Isilay, Cognism Revenue AI: The Science of B2B Sales

11.45 - 12.15

Peter Watson, Distract Innovative Digital Marketing for B2B Businesses

12.30 - 13.00

Justin Hall, Protocol Global The Only Marketing Automation Template Kit You’ll Need (For Free)

13.15 - 13.45

Martin Ray-Jones, Eden Videos 7 Steps to Creating the Perfect Explainer Video

14.00 - 14.30

Taz Bhachoo, Onalytica Building the B2B Influencer Marketing Business Case

14.45 - 15.15

* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated online prior to the show, so please check www.b2bmarketingexpo.co.uk for the latest information.

THEATRE 25 THURSDAY

SPONSORED BY

35


THEATRE 26 THURSDAY

THEATRE 26 WEDNESDAY

THEATRE 26 | WEDNESDAY

36

SPONSORED BY

Daniel Cook, Infinity Applying the Right Saas Metrics to Your B2B Strategy

11.00 - 11.30

Ian Guiver, Axon Garside How to Plan an Inbound Marketing Campaign in 20 Minutes

11.45 - 12.15

David Simpson, DigitalParade Do Nothing… Unless You Can Measure it!

12.30 - 13.00

Chris Elson, Diverse Interactive This is Everything You Need to Know About Augmented Reality

13.15 - 13.45

Stephen Hill, Vaimo The Evolution of Persuasion in Commerce

14.00 - 14.30

Adam Oldfield, Force24 How to 12x Your Marketing ROI

14.45 - 15.15

Giovanni Giusti, 101 Translations How to Choose and Work with Your Translation Services Provider

15.30 - 16.00

THEATRE 26 | THURSDAY

SPONSORED BY

Daniel Cook, Infinity Applying the Right Saas Metrics to Your B2B Strategy

11.00 - 11.30

William Villalobos, The Futures Millennials Don’t Care About Your Campaigns, Enter the Authority Economy

11.45 - 12.15

Gareth Owens, Linkfluence 5 Benefits of Social Media Listening for B2B

12.30 - 13.00

Andrew Grenville, Maru/Matchbox The Voice of the People: Exploring the Respondent Experience

13.15 - 13.45

Anna Sopova, APIFONICA Marketing Automation Mix 2019: Hidden Potential of Automated Calls and Messages

14.00 - 14.30

Chris Elson, Diverse Interactive This is Everything You Need to Know About Augmented Reality

14.45 - 15.15

Stay tuned via our website to keep up to date with who we have in store for this seminar session!

15.30 - 16.00

* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated online prior to the show, so please check www.b2bmarketingexpo.co.uk for the latest information.


Ross Howard, Inbox Insight Content Amplification: You’re Looking at the Funnel the Wrong Way…

11.00 - 11.30

Andy Soloman, Yomdel Thinking Like Your Customer and Seven Ways to Grow Market Share

11.45 - 12.15

Richard West, Red Flag Alert Using Data Api to Maximise Marketing ROI and Supercharge Sales

12.30 - 13.00

Suvish Viswanathan, Zoho Corporation Conversational Marketing to Increase Engagement

13.15 - 13.45

Rohan Midha, PMYB Influencer Marketing: The Heroes and Zeros

14.00 - 14.30

Darran Hunt, SET For Business CRM Customer Relationship Management: Software, Salespeople and Success

14.45 - 15.15

Adam Stafford, Bakergoodchild Direct Mail: Get Physical in a Virtual World

15.30 - 16.00

Stay tuned via our website to keep up to date with who we have in store for this seminar session!

16.15 - 16. 45

THEATRE 27 | THURSDAY

SPONSORED BY

Elizabeth Michelle Feigin, Elizabeth Michelle Consultancy Getting Millennials & Gen Z to Work - a Dummies Guide for Older 30+ Managers.

11.00 - 11.30

Simon Kinsey, Sparkstone Technology Limited How to Select a Brilliant CRM System – Avoid Common Pitfalls!

11.45 - 12.15

Ross Howard, Inbox Insight Content Amplification: You’re Looking at the Funnel the Wrong Way…

12.30 - 13.00

Amy Birch, Wired Plus I’m Not Data I’m a Person! The Value of Personalisation on Experience and Revenue

13.15 - 13.45

Sam Griffiths, JSM Brand Exposure

14.00 - 14.30

Hella Fobes, Incentives Solutions

14.45 - 15.15

* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated online prior to the show, so please check www.b2bmarketingexpo.co.uk for the latest information.

THEATRE 27 WEDNESDAY

SPONSORED BY

THEATRE 27 THURSDAY

THEATRE 27 | WEDNESDAY

37


THEATRE 28 WEDNESDAY

THEATRE 28 | WEDNESDAY

SPONSORED BY

Niall Habba, The Telemarketing Company The Value of Telemarketing in a Digital World

11.00 - 11.30

Jenny Stanley, Appetite Creative Solutions Creativity and its Challenges in a B2B World

11.45 - 12.15

Neil Button, MPS Marketing Services Limited Cutting Through The Digital Noise

12.30 - 13.00

Richard Simpson, BulkSMS Text Messages in a Digital World

13.15 - 13.45

Paul Hamblin, The Video Club Cut the cr@p! Transparency is the Future of Video

14.00 - 14.30

Creative Digital Agency Stay tuned via our website to keep up to date with who we have in store for this seminar session!

14.45 - 15.15

Christelle Fraysse, Workbooks Online Ltd The 5 Most Important Marketing KPI’s and How to Track Them

15.30 - 16.00

Stay tuned via our website to keep up to date with who we have in store for this seminar session!

16.15 - 16. 45

THEATRE 28 THURSDAY

THEATRE 28 | THURSDAY

38

SPONSORED BY

Sandra Iakovleva, DepositPhotos DepositPhotos Present Visual Trends for 2019

11.00 - 11.30

Daniel Leigh Smith, Fireworx How to Create Competitive Advantage for Your Business

11.45 - 12.15

James Pybus, DMIS (Digital Marketing Implementation Services) The Logic Digital Marketing Methodology

12.30 - 13.00

Jason Sammon, FL1 Digital Testing New Markets Using Google AdWords and Analytics

13.15 - 13.45

Stay tuned via our website to keep up to date with who we have in store for this seminar session!

14.00 - 14.30

* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated online prior to the show, so please check www.b2bmarketingexpo.co.uk for the latest information.


partners & supporters.

Year after year, we ensure that we continue to work with the organisations, associations, and publications that are behind the phenomenal growth of the industry. Our partnerships are invaluable, and we would like to say a huge thank you to the partners that have been by our side, every step of the way.

39


1 Stop Data Ltd

112/2510

Brand Recruitment

1992

Branded Content Marketing Association (BCMA)

1580

Bright Pattern

756

Dickson Training & Development Ltd

872

Difference Corporation

760

Differentia Consulting

720

Fuze

910

G-SMATT Europe

2542

G3 Comms

230

Gala Technology Limited SOTpay

686

Gem Worldwide Ltd

2084

Genesis Design Ltd

2652 840

101translations

1732

1UC

921

24x7 Multi-Lingual Call Centre LiveSalesman

442

Britannic Technologies

462

Digital Marketing Association

2530

360 Resourcing Solutions

172

British Middle East Corporation

2254

Digital Marketing Implementation Services

1172

BPMA

1734

Digital Media Team Ltd

1934

Genesys

Broadley Speaking

2162

DigitalParade

1819

Genii Ai

476

170

Direct Solutions

1660

Genius Marketing

1454

Distract

1530

George Amua

2190

Diverse Interactive

2050

Giant Leap Video

2442

Dixa

732

GiftPay

1782

DMA

1676

giosg

752

DMLK Video

2550

Gold-Vision CRM

1820

dotcentric

2624

GoSquared

2784

dotdigital

2360

Gradwell Communications

934

DRAYTON

2460

Graydon UK Ltd

1176

2160

Grazitti Interactive

1722

GrowthStream

2786

Grypp Corp Ltd.

484

Halifax Consulting

2552

Hallam

1464

Hastee Pay

1070

Heyware

412

Highspot

2570

4icg

1941

4net Technologies Ltd

432

8x8

610

AboutMatch Ltd

132

Bulk SMS Limited Trading as VoodooSMS

Aculab PLC

450

BulkSMS.com

1772

AdEx Network

2736

Business Junction

1696

Business Systems (UK) Ltd

360

Adoppo Limited

1672

Adzooma

1930

BusinessesForSale.com

2188

Aeriandi Ltd

1072

CallMiner

472

Callwise Solutions Limited

684

Calverley Group

2180

Aircall Airview Productions Ltd.

530 2484

Akeneo

2534

Cambridge Marketing College

1352

Akkroo

2535

CC Expertise

980

Dynomite Video Production Agency

CCA Global Ltd

162

Easypromos

CDA

2060

Eat My Logo Limited

1784

Cirrus

500

Eckoh

456

CITYCREATIVE

1560

Econoprint (UK) Ltd

CLCA Call Direct

582

Eden Agency

ClickSend.com

1748

Eden Videos

1584

Climb

1806

Edit Agency

1818

Clip Ltd

2314

eGain

Cloudlead

2862

eKomi Ltd.

1954

Cognism

2010

Element 26

2124

CommuniGator

1680

1882

CommVersion UK Ltd

2451

Elizabeth Michelle Consultancy

Compas

1723

Embrace Branding & Marketing

1970

Conduit Global

600

EMC Advertising Gifts

2182

Confident Approach

2574

Inbenta

320

Emphasis

856

Inbox Insight

1800

Connect2Staff Marketing, Media & Digital

1332

Empower Marketing Ltd

2102

Inchoo

1670

Engaging Heroes

586

Infinity

2022

enjoy!

2214

Infosit

2444

eSales Hub

1330

InGenius

750

EscalateAI Ltd

942

Excell Group

220

innogy Consulting & Ventures UK Ltd

1110

Exposure Ninja

1480

inSurge

1922

Extensis

2110

Intellectual Property Office

2860

ExtraDigital Ltd

2440

ExtraMile Communications

2104

Intershop Commerce Cloud: everything you need to sell online

2170

Fieldsmartr.Com

2576

Interventus Group Ltd

2452

Find Us On Web

2750

Finsbury Media

2286

Fireworx

1786

FIVE CRM

2240

FIVE CRM / CallPro CRM

700

Allwag Promotional Merchandise

2024

Algebra Digital AloTech

144

Alpha Card Compact Media

1972

AlphaBlues

830

Amaryllo International B.V.

2560

Amaryllo International Inc

1250

Amore Bakery LTD

2100

Angle Studios

1652

Animmersion

2600

Anywhere365

300

Apifonica

2192

Appetite Creative Solutions

2280

Appian

944

Apteco Ltd

2619

Arca Industries

1501

Ardent Fieldwork Ltd

2382

Artudata Ltd.

384

AspectWorks, s.r.o.

2684

Asset Bank

1740

Atlas Mapping

2864

Augmentic

2714

Automation Ninjas

1452

Connexus

440

Contact Careers

782

Contact Centre Partners

284

ContactCenterWorld.com - Global Contact Centre Association

122

Content Guru

650

Cool Tabs

2321

Cordant People LTD

354

Corpdata

2462

Crazy Dave Promo Ltd

1924

Creation Agency

1254

1630

Creative Clinic

1974

Axon Garside

1548

Creative Navy UX/UI

1122

bakergoodchild

1730

Cubiquity Limited

1460

Beaconsoft

2636

988

BIAB London Ltd

1334

Customer Experience Magazine Limited

Bigfoot Digital

1465

Bishops Printers

1832

Bivalvia Pack Ltd

1641

Bloc Digital

2512

Blue DME

2554

Auxesis Infotech Pvt. Ltd.

2617

Avaya

332

Avizent Ltd

914

Awaken Intelligence Awesome Merchandise

Blue Sky- Experts in People Change BMS Performance Bold360 by LogMeIn

40

976

1260 2580 900

Cylo dacadoo

1976 2810

Data Compliant Ltd

1442

DataSine

2614

Datum

1731

DDC Outsourcing Solutions UK

452

Demand Exchange

1440

Depositphotos Diabolocom

2122 660

1952

1640 2062

262

Five9

200

FL1 Digital

1752

FLETCHERWILSON

1582

FlexeStand

1840

FLG (The B2C CRM)

731

Flume Training

2790

Foehn

710

Foleon

2370

Force24

1860

FotoWare

2630

Freshworks Inc.

622

HoduSoft Private Limited

120

Hydra Creative

2344

i2x

724

identeco

772

IFS

560

Igloo Vision

1512

imapt

2262

Intraining

280

Introhive

1650

Intuitive Learning

784

IP Integration

340

IPIA

1410

iPresent

2584

IUnetworks LLC

152

Jabra

970

JPL Telecom Limited

870

JT Global Enterprise

234

Just Digital Limited

1750

Kingpin Communications

2270

KJS We Are Direct Mail

1586

Klood Digital

1570

KMS lighthouse

474


Kogan Page

2320

Odigo

444

SBT Research Pvt Ltd

1776

Think Ambient Ltd

2002

Komposer Limited

2732

Olive Communications

950

Secura

1746

Thinqi

854

Kooomo

1710

Omilia

862

Seller Performance Ltd

2650

984

Kulea.ma

2734

Onalytica

2634

Sell2World International Ltd

1950

Thrive the employee engagement system

Kuro Dragon

1724

Oneflow

2743

Semafone

730

ThriveMap

342

Kustomer

981

OneTrust

1770

Semetrical Ltd

1682

Tilkee

1360

Timely

2420

Truviv

1182

TTEC

960

TVR MEDIA LTD

473

Twilio Inc.

222

Two Jay

1510

UC Today

130

Landingi - Landing Page Platform

1982

Latcham Direct

1430

Lead Liaison

2782

Lead-Results

2680

Leadfeeder

2230

LeadSpotting

1844

Learning Pool Ltd

850

Letterbox Distribution.com

2480

Liberty Williams Limited

2380

Lightico

580

Lingo LeadGen

1921

LinkedIn Corporation

2350

Linkfluence

2372

LiveCX

286

London Cakes

1644

London Chamber of Commerce

1492

Love2shop Business Services

1807

Loxysoft

370

Loyalty Magazine

982

Luminoso Technologies, Inc.

1040

Luware UK Limited

630

M12 Solutions

372

Machbizz Marketers Pvt Ltd

2000

Mailing Guy Ltd

2340

Maintel

324

Marke Creative Merchandise Limited

1942

MarketMakers

1620

Marmalade on Toast Maru/Blue

OneUp Sales

2686 482

Sennheiser

352

Outsource Global

2551

Senuto

1450

Parkes Display & Expo

1700

Sesui - Cloud Communications

520

PCI Pal

480

SET For Business CRM

2252

PCI Telecom Peek & Poke

876 2429

Shout Promotional Merchandise

1872 2780

356

Showell Ltd

2764

Perivan Technology

1762

Showpad

2572

PFS

832

ShowWorx

2632

Phase Print Ltd

1541

Sidetrade

2086

Pink Lizard Promotions

2020

SIFAR LTD

1698

Pipeline Upgrade

2120

Skynamo

2762

Pisano Ltd

941

Sleeping Giant Media

2322

PMYB

1830

SmartAgent

322

PPC Protect

2004

SmartCloud Connect

2548

Premier CX

780

Social Blue

852

Professional Sales Association

2682

Solvemate

831

Prospect Research

1870

Sooqr Search

2422

Prosper

1654

Space & Time Media

1642

ProtoFast

1060

Spafax

2392

ProxMax Ltd

1532

SparkPost

2538

Purple Motion

2376

Sparkstone Technology Limited

1912

PushON

2310

Spinoco

913

Puzzel

820

Spitch

974

Quobis

233

Staffino

754

Radix Communications

2184

Staxoweb

1482

1572

Random Dynamic Resources LTD

2386

Stickyeyes

1950

1932

Rank no.1

2432

SupaPass

1502

Supersonic Playground

2282

Surround Vision Ltd

2622

Swift Prepaid Solutions

1816

Syntec CardEasy

522

Sytel

858

Talk With Lead

2384

Talkdesk

250

Team Telemarketing Ltd

1451

Telsa Media Ltd

2276

Telsis

350

2342

422

142

Mazaru

786

Melissa Global Intelligence

1336

Membit

946

Merchants

912

MERJE

948

Mitel

950

Moneypenny

2082

MPS Marketing Services Ltd

2424

MVinci Trade

2752

Natterbox

272

ResponseTap

Nemorin Creative Film & Video Ltd

1005

2274

Retap ApS

1812

NFON

740

RingCentral

310

Nimble Elearning

584

RMG

1986

Roantree Promotional Marketing

1662

Roivenue

2482

Russell Printers Limited

1540

Noetica

524

Nominet

2272

Northern Print Solutions

2250

NTT Advanced Technology Corporation

486

OBRIEN DIARIES LTD.

shopware AG

Pennine

REACH Telecom Services

Oban International

382

774

Reach Printing Services

Oak Innovation Limited

Serenova

PAteam

2852

No Magnolia Productions

2210

OptiOp Quality Management

Maximum Network Solutions Limited

Mason & Wake

Sendinblue

380 2332 1848

ReadSpeaker

282

Real Learning

2421

Receptional Limited

1810

Red Flag Alert

2450

Red Rabbit Productions Limited

2448

redk

2770

Refract.ai

2557

Regional Recruitment Services

776

Reputation.com

2620

Resourcebase

2536

722

Sabio

430

Sales Coaching Solutions

2590

Salesapps SalesMatch Ltd SalesSeek

2582 2586 2130

Textlocal

376

Textlocal

1842

The Animation Guys

2374

The DMA

1676

The Forum

134

The Futures

1354

The ICG Ltd

2284

The Institute of Direct and Digital Marketing

1576

The Marketing Pod

1886

The Next Big Thing

2080

The School of Marketing

1490

The Telemarketing Company

2446

The Video Club

1712

The Videonauts

2348

UK Contact Centre Forum

110

Ultimate Incentive Limited

1760

Ultracomms

460

Unify

860

Ur Promotions LTD

2330

Vaimo UK Ltd

2540

VanillaSoft

2700

Vee24

972

VeriCall Ltd

682

Verint

424

Verisium

2336

Veritone Inc.

680

Vertical Leap

1862

Visualytes

2760

VoIPstudio

620

Voiso

770

Vooba

2186

Vuelio

2212

Webeo

1264

Webio

410

Where The Trade Buys

1876

Widen

2346

Willow Group Exhibition Solutions

1940

Wing Lee Creative Ltd

1980

Wired Plus

1514

Wizu

1546

Workbooks Ltd

2412

Worldline

860

Woven

454

WowBooks

1956

WP Engine

1713

X2O Media

374

Xuper

1007

Yomdel

1720

Your Vision TV Network

2215

Z-CARD Ltd

2260

Zadarma

2312

Zendesk

550

Zoho Corporation

2150

Zymplify

2416

41


2019 floorplan SALES INNOVATION EXPO

Seminar Theatre 9

Keynote Theatre 8

Sponsored By

Sponsored By

2792

Seminar Theatre 7

Seminar Theatre 10

Seminar Theatre 12

Seminar Theatre 11

Sponsored By

2292

2192

2188

2190

Sponsored By

1698

1992

IDM Academy Theatre

Seminar Theatre 13

Sponsored By

Sponsored By

2392

2590

2790

B2B MARKETING EXPO

MARKETING TECHNOLOGY EXPO

2786 2784

2684

2686

2586

2584

2486

2484

2386

2384

2286

2284

2186

2184

2086

2084

1986

1882

2780 2782

2680

2682

2582

2580

2482

2480

2382

2380

2282

2280

2182

2180

2082

2080

1982

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1550 Grow Your Business Through Inbound Marketing Masterclass

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1960 The DNA of the Companies of Tomorrow Masterclass

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Digital Marketing Masterclass

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Innovation In Marketing Masterclass

2814 2732 2736

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2111 Customer Acquisition Masterclass

2212

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1910 Building a High Growth Company Masterclass

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VISITORS ENTRANCE

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SALES INNOVATION 42

2200 Empowering Your Ecommerce Masterclass

E X P O 2 0 1 9

2019 / LONDON

Seminar Theatre 27 Seminar Theatre 26 Sponsored By

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2019 / LONDON

1501

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CALL & CONTACT CENTRE EXPO

CUSTOMER & USER EXPERIENCE

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AVAYA VILLAGE

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VISITORS ENTRANCE

VISITORS ENTRANCE

43


Stand 2240

Stand 700

Telesales Telemarketing Lead Generation Lead Management Account Management 

Auto-dialing

Built-in Email campaigns

Multiple databases

Screen-pop

Landing pages

Hosted system

Telephony integrations

Extensive reporting

Security

Call scripts

Data management

Auto backups

Call management

Open API

UK support

UK company | UK support www.fivecrm.com | 01249 566010 | hello@fivecrm.com

44


W E T E L L YO U R BRAND STORIES! Using 2D & 3D Animation and Motion Graphics See us on stand:

1724

@kuro_dragon

www.kurodragon.com


Visit us at stand

1740 Your brand’s digital assets are like diamonds - let them shine Asset Bank has been helping marketers and brand teams organise, share & maximise the use of their digital assets since 2005. To find out how to unlock the potential of your digital assets and illuminate your brand, visit us at stand 1740. “ The beauty of this software is the ability to customize exactly to your needs. Support is excellent from our friends ‘across the pond’ and just rate this A+++++.”

800 clients inc. 20 FTSE 100

Kathleen Barry, UMC

info@assetbank.co.uk | +44 (0) 1273 923153 | assetbank.co.uk

Spark your imagination E X P E RT SOLUTI ON S TO H E L P LI G HT UP YOUR IDEAS

Fully Integrated Strategic Campaign Management

Market Leading Print Procurement

Through-the-line Marketing Services

Multi-Disciplinary Digital Development

Tactically Smart Global Fulfilment and Distribution Operation

Award-winning Creative Design

Feeling the energy? Come and chat to us at the B2B Marketing Expo 2019, or look us up online at cubiquitymedia.com


DON’T 87% BE ANTI-SOCIAL. Is your business struggling to see the benefits of social media? Do you have any

burning issues or problems you just can’t overcome? Visit stand 1934 for a coffee and a chat – we’ll be troubleshooting accounts and offering free audits to all visitors.

Who We Are

Of business owners say that social media has increased exposure for their company.

@digitalmediateam

Digital Media Team are a young digital agency based in the heart of Manchester. We pride ourselves on being paid advertising experts, with a big focus on generating huge returns for our clients. Our three core services are: PPC PAID SOCIAL CONTENT When combined, these three services can boost any business, no matter what industry. The benefits of social media include lead generation, increased site

traffic, relationship building, increased sales and brand awareness.

Come and visit us and find out how we can help your business succeed on social. Our Commercial Director will also be hosting a seminar on digital growth solutions, so keep an eye out for that.

For enquiries, contact Digital Media Team, 0161 393 2123, digitalmediateam.co.uk, hello@digitalmediateam.co.uk

@digital-media-team

@digitalmediatm


That’s what they want to hear! lnbox Insight are B2B Content Amplification specialists, delivering content fuelled campaigns that surround your target audiences with the information they actively seek.

Email Marketing

Content Hub

E

Business

ent em ag ng

Inte res t

Programmatic

Trends

Content Marketing

MQL Generation

Communitites

Content Repurposing

Pipeline Opportunities

In sig ht Campaign Learning

Intent Signals Audience Profile

Through the right blend of data-driven tactics community insight and multi-channel expertise, we help brands across the globe find, reach and engage with the right in market buyers - using just their content Stand 1800

W: www.inboxinsight.com

UK: 0800 161 5511


Insights for professionals

Join a community of over

3.5M

in Marketing, HR, IT, and

Business Management

Discover the latest trends and accelerate your learning with insights customised for you. Visit www.insightsforprofessionals.com

THOUGHT LEADERSHIP

ANALYST REPORTS

TRENDS & INNOVATION

Same old incentives got you whiteBORED?

Sales motivation software Discover why successful sales teams are ditching whiteboard competitions in favour of OneUp Sales @ Stand 2686 www.oneupsales.co.uk


What are the «Next Best Actions*» for your sales team?

Meet us Thursday 28th of March at 2pm in the Hall 7 to talk about how to become an Augmented Salesman!

Stand 2554 Come and meet Tony, your future digital assistant, to reach your sales objectives! Tony analyzes all customer information for you and translates it into Next Best Actions. It helps prioritize your leads to sell the right product to the right person at the right time and at the right price.

* Suggestion of operational actions based on 4 algorithms.

Extravaganza Promotional Merchandise is one of the UK's most trusted Promotional Merchandise suppliers. We specialise in unique promotional products, custom kits and branded garments. We’ll help your marketing and events teams build campaigns with quality, creativity and flair.

we’re at the b2b marketing expo 2019.

Feel free to Pop over to stand 2292 and discover some of the trending products for 2019. P.S ... We can brand anything so “bring it on” and pick up some samples at the same time.


Stand 1232

“Kulea is adding huge value to our day to day existence.” Gemma S. Marketing Manager, Recruitment

“With the hands-on support you receive from Kulea’s customer success team, plus how easy the tool is to use, I’ve been on-boarded and sent out my first, very complex, campaign within days! ” Catherine H. Marketing Manager, Recruitment

“I would highly recommend Kulea.ma to other organisations looking to implement an easy, highly functional, cost effective solution to their automated marketing needs!” Helen M. Project Manager, Consultancy

Rated 4.6/5 by our awesome customers

Marketing automation so simple, your nan could use it


Specialists in UK and International direct mail For all transactional, business and advertising mail We’ve been trading since 1998, so there isn’t much we haven’t seen (or mailed), but we never rest on our laurels. We strive to provide a cost-effective service without compromising on quality or customer service. Operating with all our services under one roof, gives us full control at each production stage to ensure we meet every deadline, however tight. Our services include: Print:

Full colour litho and digital print Print finishing – including folding, trimming, creasing, tabbing, laminating, UV varnish, foil block effects Envelope supply and print Fulfilment: Machine envelope enclosing - our high-speed machines allow 100% mailing verification and camera match mailing Poly-wrapping Inkjet and laser personalisation Manual enclosing and finishing Postage discounts Data management:

We can run starch based biodegradeable poly. Speak to us to find out more!

Full data audits, de-duplication, data cleansing, and Mailsorting We’re ISO 27001 accredited We work with a wide range of clients, from local authorities, financial institutions, pharmaceuticals and blue-chip companies to charities, theatres, publishers, marketing and design agencies and SMEs. We’d love to meet you at B2B Marketing Expo to talk about how direct mail can work for you. Visit us on Stand no. 1586. Or, for more information call us on 01733 342 321, email hello@kjsmail.co.uk or visit www.wearedirectmail.com

KJS We Are Direct Mail 9-12 Astore Park, Padholme Road East, Peterborough, PE1 5XL KJS We Are Direct Mail is a trading name of KJS Print to Mail Services Ltd. Company No. 358 4991 • ISO27001 GB 21866

ISO 27001 : 2005 REGISTERED


FREE TRIAL ON-STAND

98% of website visitors don’t enquire… …we tell you who they are. Providing you with names, email addresses and phone numbers of key decision makers visiting your website.

Reach leads before your competitors

Close sales leads you never knew you had

Significantly increase your online ROI

Visitor list Business: Website: Telephone: Address:

New Lead www.newlead.com 0134 567 980 Company Road, London, EC1 4FD

Name

Job title

Email address

Joe Bloggs

Chief Executive O�cer

joe@newlead.com

Jane Smith

Finance Manager

jane@newlead.com

Alex Brown

Sales Director

alex@newlead.com

Oliver Queen

Chief Product O�cer

oliver@newlead.com

Meet our product experts on stand 2030 to receive your exclusive free trial. 0203 131 3253 | events@leadforensics.org | www.leadforensics.com


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Sales Enablement for the Modern Seller Sell smarter. Win more. Repeat. With detailed data and analytics in digital channels, marketers have been able to understand what content drives ROI at the top of the funnel. But when it comes to the bottom of the funnel, little to no data is available to show what content is helping sales close deals.

Visit showpad.com

Your brand. Your way. Always. Create consistent, meaningful, and measurable marketing experiences with digital asset management.

Visit us at booth 2346


2019 / LONDON

engage. convert. grow


Visit Us on Stand 2446

2019/LONDON

MARKETING

EXPO

Sales growth and insight to the world’s leading organisations

Since 1990, The Telemarketing Company has delivered high quality, unscripted B2B telemarketing and telesales services to the world’s leading organisations. We’ve grown into one of the top B2B telemarketing agencies by developing the best people, training, systems and processes in the industry – to deliver sales growth and insight to our clients.

With 200-seats and a large team of mature, salaried agents, we provide a full range of voice services, including appointment setting, lead generation, telesales and Inside Sales in English and other languages. Through our dedicated Research Division, we also deliver a comprehensive range of telephone based pre-sales research and post sales "Voice of Customer" research and data services.

To find out more, call today on 01273 765000 email: info@ttmc.co.uk or visit www.ttmc.co.uk

The Telemarketing Company, 26 & 27 Regency Square, Brighton, BN1 2FH


Visit us at stand

1740 Your brand’s digital assets are like diamonds - let them shine Asset Bank has been helping marketers and brand teams organise, share & maximise the use of their digital assets since 2005. To find out how to unlock the potential of your digital assets and illuminate your brand, visit us at stand 1740. “ The beauty of this software is the ability to customize exactly to your needs. Support is excellent from our friends ‘across the pond’ and just rate this A+++++.” Kathleen Barry, UMC

800 clients inc. 20 FTSE 100

info@assetbank.co.uk | +44 (0) 1273 923153 | assetbank.co.uk


Europe Changing

IT Landscape To Enable European Businesses

To leverage full potential of Conventional as well as cutting edge technology solutions CIO Applications Europe magazine stands out with its unique approach of learning from peers approach offering professionals the most comprehensive collection of technology trends. The magazine is the single most successful initiative Pan-Europe to advice and guide decision makers regarding the latest in the fast evolving technology landscape. We are determined to propose a myriad of additional services that can improve businesses and help customers deal with issues related to this industry For Editorial Queries

editor@cioapplicationseurope.com

For Marketing Queries marketing@cioapplicationseurope.com

For More Detail Log on to www.cioapplicationseurope.com


DO YOU WANT MORE FOR LESS? Come and join the team at our Masterclasses or visit stand 1950 to find out more.

Lead generation | Lead nurture | eCRM | Marketing and sales automation Delivering effective, measurable results for over 20 years

The ICG is a network of 400+ small market research businesses within the UK and interna=onally

Come and say hello to us on stand 2284 www.theicg.co.uk •  Buyer of market research? Find the perfect researcher(s) for your needs •  Supplier to the market research industry or small business sector? Adver;se with us or sponsor our events •  Small market research business? Join us for business opportuni;es, prac;cal advice, mutual support, training, member discounts, and much more


enjoy! will be running our masterclass series covering all things Customer Engagement & Acquisition in conjunction with this year’s B2B Marketing Expo. The masterclass series will be running from 10am on the 27th and 28th March and include the following topics; • ‘BUY’OLOGY: HOW & WHY PEOPLE NOW BUY • SOCIAL SELLING WITH FACEBOOK • PERFORMANCE ENHANCEMENT – PUT YOUR MARKETING ROI ON STEROIDS

Register now

www.b2bmarketingexpo.co.uk/masterclass/customer-acquisition


W E T E L L YO U R BRAND STORIES! Using 2D & 3D Animation and Motion Graphics See us on stand:

1724

@kuro_dragon

www.kurodragon.com


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Stand 2734

“Kulea is adding huge value to our day to day existence.” Gemma S. Marketing Manager, Recruitment

“Which the hands-on support you receive from Kulea’s customer success team, plus how easy the tool is to use, I’ve been on-boarded and sent out my first, very complex, campaign within days! ” Catherine H. Marketing Manager, Recruitment

“I would highly recommend Kulea.ma to other organisations looking to implement an easy, highly functional, cost effective solution to their automated marketing needs!” Helen M. Project Manager, Consultancy

Rated 4.6/5 by our awesome customers

Marketing automation so simple, your nan could use it


FREE TRIAL ON-STAND

98% of website visitors don’t enquire… …we tell you who they are. Providing you with names, email addresses and phone numbers of key decision makers visiting your website.

Reach leads before your competitors

Close sales leads you never knew you had

Significantly increase your online ROI

Visitor list Business: Website: Telephone: Address:

New Lead www.newlead.com 0134 567 980 Company Road, London, EC1 4FD

Name

Job title

Email address

Joe Bloggs

Chief Executive O�cer

joe@newlead.com

Jane Smith

Finance Manager

jane@newlead.com

Alex Brown

Sales Director

alex@newlead.com

Oliver Queen

Chief Product O�cer

oliver@newlead.com

Meet our product experts on stand 2030 to receive your exclusive free trial. 0203 131 3253 | events@leadforensics.org | www.leadforensics.com

Your brand. Your way. Always. Create consistent, meaningful, and measurable marketing experiences with digital asset management.

Visit us at booth 2346


Claim back the VAT that’s rightfully yours! Did you know your company can claim back the VAT on costs you incurred on this event? VAT IT assists over 12000 companies worldwide in claiming back foreign and domestic VAT incurred on business travel and supplier costs

Claim VAT On:

Accommodation

Transport

Meals

Conferences & Events

Supplier Invoices

Goods

So what is your business waiting for? Come visit us at stand 1534 and experience VAT refunds at the click of a button!

VAT Cloud: Your VAT World in One Place

Powered by VAT IT www.vatit.com


Your single source for the complete solution We can be the single source for all your print, marketing, promotional, media, display and design requirements.

Get in touch with us if you would like to know more. +44 (0)1376 349955 sales@econoprintgroup.co.uk

www.econoprintgroup.co.uk

visit us at stand 1640


Bespoke POS Video

Innovation In Print

4” / 4.3” HD Video Card

4.75” / 5”HD Soft Back Brochures

2.4” / 3” Video Card

10” HD video brochure

TM

Bringing Your Print to Life with Sound and Vision Slider Module

10” Video in a Box

Bespoke Video Brochures Audio Cards & Promos POS Sound & Vision Audio & Light Modules Audio-Video Boxes Managed Production Creative Innovation

Audio-Video in Boxes

Push Button Module

Light Sensitive Module

7” HD Video Brochure

Audio Greeting Cards

Talking Print Ltd

Building 3, North London Business Park, Oakleigh Road South, New Southgate, London N11 1GN Tel: +44(0)203 617 8875 Email: info@talkingprint.com 9.7 out of 10

www.talkingprint.com

Record Your Own Promo


INTRODUCING XMPie’s NEXT GENERATION (NG) WEB-TO-PRINT TECHNOLOGY:

GIVING YOU THE POWER OF MANY Create any web-to-print store you can imagine, and take advantage of the unparalleled capabilities of the XMPie personalisation platform.

Scan the QR Code or visit www.xmpie.com/uStoreNG to request a demo:

WE DO

WEB, PRINT, SEO & SIGNS


MARKETING AND SALES? WE ARE AS ONE.

EFITM MarketDirect

With EFI MarketDirect you can create, personalise, and customise marketing campaigns, and track activities all the way through to sales and shipping on the same groundbreaking platform. Get on board with the future of automated marketing and selling. For more information, visit efi.com/go/marketdirect

LET US BE THE FUEL Nothing herein should be construed as a warranty in addition to the express warranty statement provided with EFI products and services. EFI, FabriVU, Fiery and VUTEk are trademarks of Electronics For Imaging, Inc. and/or its wholly owned subsidiaries in the U.S. and/or certain other countries. ©2019 Electronics For Imaging, Inc. All rights reserved.


2019 / LONDON


Time kills deals Accelerate the last mile of your sales process with the new generation of e-sign. 2x higher hit rate

8x faster sales cycle

Ask us about these features

Get your free trial at oneflow.com

s for a Join u a #2743 ish fik force) Swed es to Sal t x e n (

50% less time spent

• • • • •

Mobile e-signature Live negotiation Interactive proposals CRM integration Document tracking

Less friction, more speed.

Profile for Prysm Group

B2B Marketing Expo 2019 Showguide  

The Ultimate Showcase of Exceptional Marketing Minds.

B2B Marketing Expo 2019 Showguide  

The Ultimate Showcase of Exceptional Marketing Minds.