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jepras korporatiuli gamocema 2010-2011

dekemberi ianvari

#7

info@gepra.ge

gv.6

kursi dasrulda GOVERNMENT 2.0

jepram sakuTar mediaSi axali blogi CarTo

2-18

dekemberi

2010

gv.10

blogi, romelic qalebisTvis aris gankuTvnili saavtomobilo bazris siaxleebsa da saintereso ambebze iqneba. informacia iqneba, rogorc qarTuli, aseve ucxouri bazrebidan da saavtomobilo warmoebis Sesaxeb. www.carblog.ge “frTxilad, saWesTan qalia�-s sloganiT gadis.

gv.2

jepras socialuri mediis redaqtorad zurab balanCivaZe dainiSna 30

ianvridan,

mimarTulebis

jepras

socialuri

xelmZRvanelad

da

jorjian uoTer end faueri gilocavT Soba-axal wels gv.18

mediis

redaqtorad

zurab balanCivaZe dainiSna. mas 4 blogisa da ramdenime

socialuri

qselis

marTvisa

da

platformis teqnologiuri daxvewis funqciebis Sesruleba

daevala.

batoni

zurabi

sakuTar

koncefcias axali mediis ganviTarebis saqmeSi ganaxorcielebs.

jepra ivenT menejmentis bazridan gadis

gv.8


gamomdis maTi moZraobis prognozireba! vuTmob, vinc arRvevs – radgan vici,vinc Tmobs,mis xelSia gzaze situaciis kontroli. albaT

fiqrobT,

rom

Cemi

manqana,

Zalian

komfortulad jdeba saerTo sagzao viTarebaSi, magram Cemi msjeloba xom Teoriaa, praqtikulad ki vin icis, ramdeni mZRolisTvis damirRvevia simSvide, amiCqarebia guli, ramdens ver gaugia, e.w. cimcimas mainc ra funqcias vaniWeb da roca 50-iT mivdivar, ratom vagrZeleb jiutad moZraobas marcxena zolSi. mokled, vaRiareb, roca qali manqanebze saubrobs, Teoria da praqtika erTmaneTisgan SeiZleba Sors iyos;

magram

msoflioSi

imis

gaTvaliswinebiT ,

avtomobilebis

siyvaruli

rom

Zalian

bevr adamians aerTianebs – imedi maqvs, es grZnoba yvela avtomoyvaruls dagvakavSirebs!

Tamuna elbaqiZe

es

yvelaferi

ise

ubralod ,

mxolod

SesavlisTvis.… “roca saWes miujdebi, sanam marTvas daiwyeb,

me

manqana unda igrZno” – ai, es aris mTavari

“komersantSi” mimyavs gadacemebi “avtornado” da

elbaqiZe

var.

amJamad,

radio

formula, romelic praqtikul mecadineobaze

“frTxilad, saWesTan qalia!”. guli miCqardeba,

metad damexmara, manqanis normaluri (ase Tu ise

roca vxedav lamaz, mZlavr, swraf an Zvelebur

misaRebi yovel SemTxvevaSi) marTva meswavla.

manqanas. Cemze xSirad eWvianoben qalebi, imitom

“unda igrZno” – am midgomas dResac viyeneb

rom roca mamakacTa sazogadoebaSi manqanebze

Tbilisis xandaxan qaosur sagzao pirobebTan

viwyeb laparaks, myisierad da didi xnis manZilze

mimarTebaSi.

veqcevi yuradRebis centrSi.

erTaderTi

Sedegad, vgrZnob

mgoni Tavs

mxolod

me

komfortulad

vusmen

sxva

samagierod, ver

avto-gadacemebs,

imitom

rom

Tbilisis quCebSi, arc taqsistebi maRizianeben,

manqanebTan mimarTebaSi sxva Jurnalistebze ukve

arc e.w. “marSutkebis” mZRolebi, vcdilob da

me “veWvianob“(oRond marTla!)

#7 dekemberi ianvari

2010-2011

2

Tamuna


myavs wiTeli VW Polo da Zalian

vemadlierebi

am namdvilad “antikrizisul” avtomobils. vRiziandebi, roca saxifaTod arRveven sagzao wesebs –

vcdilob,

davuTmo sxva mZRolebs, (adamianuri mosazrebebidan gamomdinarec da imitomac, rom vici, qali mZRolisgan daTmobas

naklebad

elian

me

ki

miyvars, roca

vakvirveb!)

msubuqi

mRelvarebis

TanxlebiT, siamovnebiT

vxdebi carblog.ge - is blogeri. vecdebi, yoveli posti

iyos

imdenad

damaintrigebeli,

rom

sxvadasxva asakis,sqesis,msoflmxedvelobis avto-

imedi maqvs, xSirad mestumrebiT carblog.ge-ze Tu sakuTari mogiyeviT,

gamocdilebidan raRac iseTi rom Cems manqanasTan Sexvedris

survili dagekargaT, da saerTod aRar iciT,

moyvarulebi davaintereso. vecdebi, rac SeiZleba

rogor gaugoT qal mZRolebs, gaixseneT – raRac

bevrma

movlenis asaxsnelad,saWiroa “igi igrZno”! imedia,

miTxras, rom

avtomobilebi

arasdros

ainteresebda,magram Semovida blogze da darCa!

rCeva gamogadgebaT: avtomobilebi ki qalebsac gviyvars.

ase

rom ,

avto-samyaro

yvelas

gvaerTianebs.

P.S. frTxilad

saWesTan

qalia!

-

es

marTalia,

qalbatonebis blogia, Tumca bevri mamakacic ver ityvis uars gaecnos Cven blogs,sadac msoflioSi da saqarTveloSi mimdinare siaxleebis Sesaxeb cxelcxel ambebs mogawvdi.

2010-2011

#7 dekemberi ianvari

3


dialogi ukeTesi momsaxurebisaTvis

25–26 dekembers, samoqalaqo organizaciebis ganviTarebis centris proeqtis farglebSi, CIDA-s organizebiT Catarda treningi "dialogi ukeTesi momsaxurebisaTvis", romelSic qvemo qarTlis munici palitetebis TanamSromlebi, regionis arasamTavrobo organizaciebi, media da biznes–seqtoris warmomadgenlebi monawileobdnen. trenings kaxa maRraZe da soso galumaSvili uZRvebodnen

#7 dekemberi ianvari

2010-2011

4


jepram sonnetis logotipi da korporatiuli stili Seqmna jepram

menjment

kompania

"sonnetis"

brendingi

daasrula. logoti pisa da korporatiuli stilis garda,

SemuSavebul

iqna

brendis

gafarToebis

koncefcia.

stumrad gadacemaSi “centri� ramdenad mniSvnelovani piarproeqtebi iqmneba saqarTveloSi, Tanamedrove piaris teqnologiebi da misi warmatebis xerxebi, romeli politikosebi gamoirCevian piaris swori mimarTulebiT, am da sxva saintereso Temebze 17 ianvars, 17:00 saaTze, radio "palitris" eTerSi, Toq-SouSi "centri" TMG Marketing-is direqtorma niko TevdoraSvilma da "jepras" ufrosma konsultantma ioseb galumaSvima isaubres.

2010-2011

#7 dekemberi ianvari

5


29 dekembers, uniqardisa da jepras erToblivi media–konkursis gamarjvebulebis sazeimo dajildoeba gaimarTa. saRamos kaxa maRraZe da ana koSaZe uZRvebodnen. saRamos dasasruls gaiWra sadResaswaulo tortic.

#7 dekemberi ianvari

2010-2011

6


2010-2011

#7 dekemberi ianvari

7


jepra ivenT menejmentis bazridan gadis

#7 dekemberi ianvari

2010-2011

8


aCuqe Sens sayvarel adamians profesia 2 -dan 28 dekembramde iyide

piar skolis vauCeri

11

miiRe

ap- ri

-

-iani

da

saaxalw

lod

2 234 ianvar

%

i

li

fasdakleba

{

gaaxare:

da // Zma Svili Seyvarebuli meuRle

sxva

piari da integrirebuli marketinguli

komunikaciebi

piar skola saaxalwlo aqcia, kerZod 3-dan 28 dekembramde piarisa da integirebuli marketinguli komunikaciebis kursze SeRavaTiani pirobebiT sargebloba SesTavaza. �aCuqe Sens sayvarel adamians profesia� dekembris TveSi sayvareli adamianisTvis sasertifikato programis 11%-iani fasdaklebiT SeZenas gulisxmobda.

esaubreT piar skolis leqtorebs CatSi piar

skolis

veb-gverdze

siaxlea.

Tqven

SegiZliaT, Zalian

martivad,

daregistrirebis gareSe, CaerToT piar skolis CatSi da esaubroT piar skolis leqtorebs,ganixiloT aqtualuri sakiTxebi da dausvaT TqvenTvis saintereso SekiTxvebi. saitTan dakavSireba facebook-isa da twitter-is saSualebiTac aris SesaZlebeli, am SemTxvevaSi CatSi aRniSnuli socialuri qselebis angariSiT CaerTvebiT.

2010-2011

#7 dekemberi ianvari

9


GOVERNMENT 2.0 -is kursi dasrulda 18 dekembers, piar skolaSi kursis ”Gov 2.0. sazogadoebasTan urTierTobis warmatebuli modeli sajaro uwyebebisTvis” gamosaSvebi saRamo gaimarTa. kursis avtorebma konstantine maRraZem da ioseb galumaSvilma kursdamTavrebulebs gau Tbilisi piar skolis sertifikatebi gadasces.

GOVERNMENT 2.0

2-18

dekemberi

2010

Ria karis dRe piar skolaSi 17

ianvars, piar skolaSi kursis ”piari da integrirebuli marketinguli

komunikaciebis” Ria karis dRe gaimarTa. msmenelebi gaecnen kursis programas da gaesaubrnen leqtorebs. swavlis dawyebis msurvelTa registracia saitze arsebuli

saaplikacio

formis

SevsebiT

http://www.prschool.ge/geo/applicationform.php.

samTviani

mimdinareobda sasertifikato

programa piar skolaSi 24 ianvars daiwyo.

#7 dekemberi ianvari

2010-2011

10


piar skolaSi piarisa da integrirebuli marketinguli komuniaciebis kursze saswavleblad ori jgufi Camoyalibda. pirvelma nawilma swavla 24 ianvridan daiwyo, meorem ki 31 ianvars. meore jgufis Sesavsebad darCenili iyo mxolod 5 adgili, miReba originalurad gamocxadda da registracia ki tradiciulad saitze arsebuli saaplikacio formis SevsebiT mimdinareobda

moxvdi xuTeulSi!!! strategiuli menejmentidan konkretuli amocanebis ganxorcielebamde

piar skolaSi axali kursi - proeqtebis marTva iwyeba Tebervlis bolos piar skola msmenelebs axal kurss - proeqtebis marTvas sTavazobs. �proeqtebis marTva - strategiuli menejmentidan konkretuli amocanebis ganxorcielebamde� gulisxmobs msmenelebis mier proeqtebis efeqturi menejmentisa da Tanamedrove teqnikis srulyofil

aTvisebas,

Teoriuli

codnis

SeZenasTan

erTad

praqtikuli unar-Cvevebis ganviTarebas. kursi 4 kviris ganmavlobaSi gagrZeldeba da 40 saaTs moicavs. leqciebi kviraSi samjer samSabaTs, xuTSabaTsa da SabaTs Catardeba, romelsac proeqtebis marTvaSi

15 wliani

gamocdilebis

mqone

treneri

aleqsandre

margiSvili gauZRveba. kursis gavlis msurvelTa registracia saitze arsebuli saaplikacio formis SevsebiT mimdinareobs.

2010-2011

#7 dekemberi ianvari

11


piari da integrirebuli

marketinguli komunikaciebi

piarisa da integrirebuli marketinguli komunikaciebis saSemodgoma kursi dasrulebulia 24 dekembers, piar skolaSi kursis - piari da integrirebuli marketinguli komunikaciebi gamosaSvebi saRamo gaimarTa. piarskolelebs qarTulamerikuli universitetis damfuZnebelma - maikl qaugilma kursis trenerebTan erTad sertificirebuli di plomebi gadasca. gamovlinda 3 saukeTeso studenti, romelTac damatebiT yvela leqtoris mier xelmowerili sarekomendacio werilebi miiRes. dajildovebis ceremoniali sadResaswaulo tortis gaWriT dasrulda

#7 dekemberi ianvari

2010-2011

12


G.U.R.U. klubma bluzis moyvarulebs umaspinZla 27 ianavars, G.U.R.U. klubma (rusTavelis gamz.12) bluzis moyvarulebs umaspinZla. T.BLUES MOB –ma farTze mosuli stumrebi karg ganwyobaze daayena. Mmosawvevebi da sareklamo stikerebi “kurierebma” gaavrceles.

sadResaswaulo fasebi "teqno luqsi"-Si!

sayofacxovrebo teqnikis supermarketma "teqno luqsi" koreul teqnikaze winasaaxalwlo fasebi SesTavaza momxmarebels. gldanis,muxianisa da Temqis mosaxleobas sacxovrebeli korpusebis binebSi BTL.Ge-s promo agentebis daxmarebiT daurigdaT specialuri sainformacio flaerebi.

2010-2011

#7 dekemberi ianvari

13


gilocavT Soba-axal wels! iuri meCiTovis 101 portreti Tibisi bankSi "iuri meCiTovis 101 portreti" - gamocemulia eqskluziurad "Tibisi bankis" personaluri sabanko momsaxurebis klientebisaTvis. wigni saCuqrad "kurierebis" meSveobiT 1200-ma adresatma miiRo binaze.

specialuri RonisZieba �" Tibisi bankSi"� 2 dekembers Tibisi bankma saqarTvelos saxalxo artistis, Temur qevxiSvilis sanoto krebulis "xma gulisa" da axali ansamblis prezentacia moawyo. RonisZiebaze dasaswrebad mowveul stumrebs daegzavnaT mosawvevi baraTebi. sakuriero servisi "kurierebma" uzrunvelyo.

2010-2011

#7 dekemberi ianvari

15


specialuri saCuqari " saqarTvelos bankisgan"

28-29 dekembers, ss "saqarTvelos bankma" "solo momxmareblebs" weli

specialuri

saCuqrebiT

axali

miuloca.

adresatebs,misaloc baraTebTan erTad, originaluri suvenirebi da korporatiuli Sokoladebi "kurierebis"

daxmarebiT

gadaecaT.

saaxalwlo saCuqari Seraton metexi palasisgan sastumroebis

kompleqsis,

dResaswaulebi

da

axali

di plomatiuri

korpusis

arasamTavrobo

da

"Seratonis" weli

biznes

miuloca

gundma

warmomadgenlebs, kompaniebs.

damdegi

saxelmwifo

da

masmedias,

brendirebuli

yoveldRiurebi da magidis kalendrebi "kurierebis" meSveobiT 700 adresats daegzavna.

#7 dekemberi ianvari

2010-2011

16

Gepra Newsletter January 2011  

Gepra Newsletter January 2011

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