VSP Australia Brand Migration

Page 1

Brand Migration

From Non-preferred Suppliers

MARCHON BRAND

• • •

High visibility custom windows In-store training, staff incentives & Brand Events Direct to consumer advertising Dedicated Account Manager Complimentary seasonal artwork twice yearly Multimedia hub with social media images, screen art and brand videos High resolution frame images - 2 angles Limited distribution on Luxury Brands - all doors subject to brand approval for CHLOE, CALVIN KLEIN205, SALVATORE FERRAGAMO and MARNI Available on ProSupply

TRADING TERM IMPROVEMENT • Improved margin compared to Luxotica, Maximise your revenue per sale • Generous rotation policies • Second pair offer with any luxury brand fitted in VSP Optical Lab (second pair is a Coast frame with 1.5 SV HC lenses)

Lens technology, brand trust / reliability, focus on comfort, greater frame selection – affordable price points across the boards.

LACOSTE

High quality make, well known French brand of high caliber, has a higher level of exclusivity, not as mass distributed in retail.

CALVIN KLEIN

Globally recognized brand. Equivalent value. Not mass market. Raf Simons. Access to 4 different tiers of product from entry to luxury.

CHLOE

One of the most sought after brands at the moment. Offering the most unique and beautiful designs conceived so thoughtfully true to Chloé’s identity. Super selective distribution. Made in Italy.

SALVATORE FERRAGAMO

Even though fast breaking trends and winning design awards at SILMO, Ferragamo still offers a classic approach to a large portion of their collection. Embelish-ments and iconic designs stay true to the fashion houses heritage. Made in Italy.

from AUD $189 RRP from AUD $189 RRP

from AUD $465 RRP

Chanel

MARCHON IN DEPTH BRAND SUPPORT • • • • • •

NIKE

from AUD $209 RRP

Ray Ban

from AUD $390 RRP

CALVIN KLEIN 205

Bvlgari

from AUD $659 RRP

Runway showcased frames, works of the world renowned Raf Simmons, atten-tion to detail

SALVATORE FERRAGAMO

Even though fast breaking trends and winning design awards at SILMO, Ferrag-amo still offers a classic approach to a large portion of their collection. Embelish-ments and iconic designs stay true to the fashion houses heritage. Made in Italy.

LACOSTE

High quality make, well known French brand of high caliber, has a higher level of exclusivity, not as mass distributed in retail.

CALVIN KLEIN

Globally recognised brand. Equivalent value. Not mass market. Raf Simons. Access to 4 different tiers of product from entry to luxury.

LONGCHAMP

Detailed design concepts that closely mirror Longchamp accessories. Appeals / easy sell to the brand’s loyalists. New to eyewear category and maintained hype. Internationally known brand ambassador, Kendall Jenner.

SALVATORE FERRAGAMO

Even though fast breaking trends and winning design awards at SILMO, Ferragamo still offers a classic approach to a large portion of their collection. Embelish-ments and iconic designs stay true to the fashion houses heritage. Made in Italy.

CHLOE

One of the most sought after brands at the moment. Offering the most unique and beautiful designs conceived so thoughtfully true to Chloé’s identity. Super selective distribution. Made in Italy.

DVF

Internationally recognized and celebrated designer who is heavily involved in fashion industry. Unique design concepts for a newly established brand in eye-wear category.

CALVIN KLEIN

Globally recognised brand. Equivalent value. Not mass market. Raf Simons. Access to 4 different tiers of product from entry to luxury.

LONGCHAMP

Detailed design concepts that closely mirror Longchamp accessories. Appeals / easy sell to the brand’s loyalists. New to eyewear category and maintained hype. Internationally known brand ambassador, Kendall Jenner.

SALVATORE FERRAGAMO

Even though fast breaking trends and winning design awards at SILMO, Ferrag-amo still offers a classic approach to a large portion of their collection. Embelish-ments and iconic designs stay true to the fashion houses heritage. Made in Italy.

from AUD $390 RRP

Armani

from AUD $189 RRP from AUD $189 RRP from AUD $190 RRP

Prada

from AUD $390 RRP from AUD $465 RRP

D&G

from AUD $175 RRP from AUD $189 RRP

from AUD $190 RRP

Tiffany

from AUD $390 RRP

Marchon_Brand Migration edit TJ.indd 1

Why Recommended?

4/23/2019 4:43:34 PM


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