Testimonial - The Focal Point Optometrist

MEMBER TESTIMONIAL Behavioural / Paediatric TESTIMONIAL Bernie Eastwood – The Focal Point Optometrist “I have always taken in interest in children’s development and recall very clearly, one of my University lecturers saying to my graduating class; ‘find the area of Optometry that interests you and follow it!’. The challenge of working with children is that it is almost like having 3 patients in 1. Not only are you working with the child, but you also have concerned parent or parents who also need support. It means that additional time needs to be allocated within consultations, to allow for more questions than you would typically get with an adult consultation. The benefits to the practice over time when supporting a family, are the word-of-mouth referrals which see other families come through the practice. It is a very inexpensive way to market the practice! ProVision preferred suppliers have supported us on our journey, particularly with warranties on frames and lenses. This has enabled us to give peace of mind to parents, as children are not at all gentle on their glasses. I cannot claim to go this job for the financial outcome, it is more about a genuine interest and desire to make a difference in a child’s life, through vision. But it certainly has provided me with a consistently full appointment book. Working with the adults and family members of these children that I have built trust and a rapport with, will assist me with future growth of my business”.