Celebrate Land Rover 75th Anniversary at Cooma This Easter

Cooma will play host to the 75th Land Rover Anniversary at Easter with thousands of Land Rover enthusiasts plus visitors expected for the classic event. The 75th Land Rover anniversary will bring together vehicles, the people, and the stories behind the global name to celebrate Land Rover’s amazing history over 75 years.

Land Rover anniversaries in Cooma have become synonymous around the world with the milestone celebrations starting in 1998 for the 50th. Owners Australia wide plus international visitors will attend to be involved in the anniversary, bringing with them their families creating an atmosphere that will bring Cooma alive. With the event headquarters at the Cooma Showground, guests can purchase tickets for all days to view exhibitions, listen to informative talks plus the Easter Sunday afternoon grand display.

One of the highlights of the weekend will be the Grand Street Parade through the main street of Cooma. When Land Rover celebrated their 70th anniversary in 2018, the streets were lined with people, all wanting to get a glimpse of this classic 700 vehicle parade, many of which were vintage and proudly driven by their owners.

It is here in Cooma where the Land Rover journey really started with the Series 1 Land Rover.

The iconic Land Rover vehicle was instrumental in the building of the Snowy Mountains Hydro-electric Scheme where it was relied upon for its toughness under extreme conditions thrown at it by the rugged Snowy Mountains climate and terrain. The Snowy Scheme was constructed over a 25 year period from 1949 to 1974.

Land Rover was launched in Amsterdam in 1948 and introduced to Australia in 1949 as a vehicle for the Snowy Scheme. Over 800 Land Rover vehicles were acquired during the Snowy Scheme and there are numerous iconic images of the vehicle during the construction period. This reputation has continued through the decades and Land Rover collectors, connoisseurs, preservationists, restorers and enthusiasts will be eager to again join in the festivities for the 75th anniversary.

Star of the show in 2023 will be Oxford, the Series 1 from the first Overland Expedition in 1955. Visitors will be able to view the vehicle on the Classic Land Rover stand along with many other unique Land Rovers from around Australia and the world.

Cooma Showground Exhibition

The showground will be home base for the 75th Anniversary with a gathering of Australian Land Rover clubs, various exhibitions and awards plus a very special early evening showing of the First and Last Overland Expeditions from 1955 and 2019. Sunday evening there will be gala dinner with early bookings essential.

There will be food and beverage facilities with Perentie Beer the o cial beer sponsor for the showground event. Many club day trip events will depart from the showground to various destinations within the Snowy Monaro.

To attend all days you must pre-purchase $65 tickets via the website.

Easter Sunday Grand Street Parade

Free - 10am to 1pm

The Grand Street Parade through the main street of Cooma will see over 700 vehicles of all vintages join together to celebrate the 75th anniversary of Land Rover. Visitors can line the street to watch with many vantage points throughout the CBD area on Sharp Street.

Easter Sunday Grand Display

From 1pm Cost $10

After the Street Parade on Easter Sunday, visitors can purchase a $10 day ticket at the Cooma Showground to view the grand display of Land Rovers from 1pm. Here you can walk among and admire all the vehicles up close.