Published since 1986
AUGUST, 2021
www.farmernews.com.au
Wednesday 8th & Thursday 9th 4FQUFNCFS t BN QN
PAGES 11-18
Korumburra Showgrounds
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Put Murrindindi on your table
YOUNG GUNS WITH a skill level matched by her enthusiasm, Erin Douglas from the Mornington Peninsula is just one of Victoria’s finalists in the national finals for young judges competitions. A Corriedale breeder, Erin is also a strong advocate for encouraging youth to embrace agriculture as a career option. Read about Erin (page 4) along with Ben Hartwich from Ballyrogan (page 2) and Sarah Sutton from Sulky (page 20), who have all been awarded the state title in their fields of expertise. PHOTO: Heather Runting from Seawind Studios
WITH the launch of a new online campaign, Murrindindi Food and Wine Group is encouraging all local and regional residents, chefs and cooks to put Murrindindi on their table. President of the group, local blueberry grower and co-owner of Sassy Sister Liqueur, Rob Mitchell, said “the campaign in the lead up to Christmas is to encourage everyone to support local producers”. “To achieve this objective, we have secured a Community Projects and Events Grant via Murrindindi Shire Council enabling us to produce an online campaign,” Rob said. “The Murrindindi Food and Wine Group’s objectives for this campaign are to raise awareness of who we are, our trademark and our producers. “And in the spirit of reciprocal promotional activities, it will be a collaboration
with Murrindindi Shire Council, our producers and the Murrindindi Winemakers, with who we have a Memorandum of Understanding.” The project, co-ordinated by secretary Sam Hicks, will see the Murrindindi Suppliers Guide updated and available on the website: murrindindifoodandwine. org.au. The guide will be in a flipbook style and downloadable format. There are a series of online videos created to highlight regional champions and photos used to create ongoing producer highlights. “We’re recognising our 20 year history with snippets and flashbacks, our amazing Murrindindi Food and Wine story and highlighting our members, producers and our comprehensive Suppliers Guide,” Sam said. “As our producers are
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boutique, many have been affected by slowing or complete stopping of trade due to COVID and this will provide a boost and turn our attention to supporting local, reinforcing every purchase with even a share on social media helping.” The project planning came together earlier in the year and once funding was secured allowed the group to obtain the services of James “Turbo” Anderson from Turbo 360. James’s role is to create a group of videos and images that can be utilised both on the website and within the group’s up-and-coming social media campaign. This will be underpinned with a local community radio campaign in the immediate lead up to Christmas. “We chose James for this project as we had seen his video work before,” Sam said. ■ Continued page 10
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