THE SOUTHERN
Part of the Farmer Group Rural Newspapers Covering Victoria Published since 1986
PENINSULA FARM ORGANICS THRIVE
JANUARY, 2017
CLUNES SHOW AND SHEEP RESULTS
PAGES 2-3
486 Whitehorse Road, Surrey Hills, 3127
PAGE 5
FIRE AWARENESS AND PREVENTION
PAGES 20-23
It’s Australia’s genetic showcase for beef cattle
BOUNTIFUL CROP: Despite strange behaviour from Mother Nature and its effect on the fruit, Lanidale Cherry Orchard’s Rachael Harrison said the farm has been busy with many visitors utilising the U-Pick system. See full story and more photos page 6 and 7.
THE outstanding beef cattle seedstock available in south-east Australia will be on display again with 200 plus studs opening their properties for the 26th Stock and Land Beef Week from January 27, to February 4. Beef Week is the biggest event of its type in Australia. It has been said, and it could possibly be true, that Beef Week is the biggest event of its type in the world, as local and interstate visitors tour the studs in search of their next stud sires or herd improving bulls for commercial herds. Increasingly, Beef Week is attracting many international cattle industry people keen to discover what the Australian seedstock industry has to offer, especially in the British and European breeds. Australian seedstock producers have been astute in sourcing the world’s best genetics and now the world is coming to Australia to find superior genetics. Beef Week exhibitors display thousands of cattle for visitors.
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As many as 5000 bulls from 30 breeds will sell during Beef Week or at on-property autumn sales in the following weeks in transactions that will put something like $30 million into the pockets of Beef Week exhibitors. Beef Week serves as a high value low cost marketing opportunity for seedstock producers from those selling a handful of bulls to the big operations which can sell hundreds. Beef Week committee chairman Daryl Pearson urged those seedstock producers considering becoming Beef Week participants to get around to as many Beef Week properties and as many breeds as possible and find out what the successful studs are doing to attract visitors. “While the Beef Week formula is tried and proven, the introduction of the RASV Heifer Challenge has proved to be highly successful,” Mr Pearson said.
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