HOME SELLER’S GUIDE
JENNIFER LEE, PhD REALTOR® / Broker CLHMS, CHS, SRES, CELA, ABR, MRP e-Pro, HFR, SFR, PSA, SPS, AHWD, WHS
980-825-2582 Jennifer.Lee@mackeyrealty.com
ABOUT JENNIFER After 20 fulfilling years in education and non-profit service, Jennifer Lee transitioned to serving others through her love of real estate. Jennifer holds a PhD in Curriculum and Instruction and is a former Teacher of the Year. "I live by my motto, ‘Your Realtor with the heart of a teacher'. I care deeply about teaching and guiding others in real estate because it is one of the best paths to creating security and stability for families." A multiple award-winning real estate professional she uses her experienced consulting style to support people's financial and homeownership goals. As an extrovert with a heart for service, Jennifer specializes in working with veterans, first time homebuyers, simultaneous buying and selling, investing, land sales and acquisition, and life changes such as estates and downsizing. An expert in relocation, she has welcomed clients from 39 states and 25 countries to the Charlotte region. The youngest of three children, she was born and raised in the suburbs of Washington, D.C. She and her husband, Zach, live in Fort Mill with 6 cats, and too many books and plants. In her free time, Jennifer loves to travel, read in her sunroom, and spend time in nature. Jennifer has traveled to 34 states and 11 countries. Her life goals include visiting 50 UNESCO World Heritage sites, and all 50 states.
MILESTONES #1 Overall Firm Top Producer at Mackey Realty, 2023 & 2025 #1 Top Producer, Fort Mill, SC, Mackey Realty, 2025 #1 Top Producer by Volume, 2024 #2 Top Producer at Mackey Realty, 2024 Top 2% of agents in Charlotte, Charlotte Real Producers, 2023 Top 3% of agents in Charlotte, CRP, 2025 Top 6% of agents in Charlotte, CRP, 2024 #46 Agent in Charlotte by Sides, Real Trends Verified NC, 2025 Real Trends Verified, 2026 Top 500 Agent in Charlotte, CRP, 2023 & 2025 Top 1000 Agent in Charlotte, CRP, 2024 Executive Circle Award, 2020, Dickens Mitchener President’s Circle Award, 2021, 2022, Dickens Mitchener Top Agent Advisory Council, 2022, Dickens Mitchener 3-Time Recipient of the Five Star Professional Rising Star Award 7 Star Agent, Broker Agent Advisor
JENNIFER LEE, PhD REALTOR® / Broker CLHMS, CHS, SRES, CELA, ABR, MRP e-Pro, HFR, SFR, PSA, SPS, AHWD, WHS
C. 980-825-2582 O. 704-919-0073 E. jennifer.lee@mackeyrealty.com www.MackeyRealty.com
PUBLICATIONS VIRTUALLY STAGED
SELLER TESTIMONIALS
“My family and I had the pleasure of working with Jennifer Lee to purchase our dream home and sell our current home. Jennifer made the entire process easy by taking the time to thoroughly explain things and answer our questions. No matter what the issue was, Jennifer had a solution! Jennifer Lee is “your realtor with the heart of a teacher”...we are forever blessed and grateful for the opportunity to work with her. Best realtor EVER!!!!!!!!!!!!!!”
“We used Jennifer for the purchase and sale of our 6th home. Her level of service and communication is unsurpassed. If we had a question or concern, it was addressed within an hour or less, which was a sharp contrast to the realtors that we had dealt with in the past. Jennifer went above and beyond to make sure that not only everything was attended to contract and negotiation wise, but even came to our home an hour before the photography for the sale of our home to help stage, and make sure everything was perfect! Jennifer’s level of professionalism, kindness, and care is unlike anything that we had ever experienced before. We trust Jennifer implicitly to handle everything that is involved with selling/buying a home. She is not only a fierce negotiator, but is kind, sweet, and accommodating. We highly recommend her to anyone considering purchasing or selling their home. We have never experienced the level of service that we encountered with having Jennifer as a realtor. She is THE best, and an absolute joy to work with. I forgot to mention that our home was sold, for the asking price, the day after Jennifer listed it.”
"To put it simply, Jennifer is amazing! I had the task of selling my mother’s house after her passing. When we met Jennifer the first time, she had already researched the property and neighborhood. Her suggestions and input on what we needed to do to get the house ready to sell were spot on. In addition to her drive, research, attention to detail and thoroughness, she is always upbeat and really wants the best for her clients. Her compassion for people is inspiring. I never lived in this house of Moms that I was selling and was a bit surprised at how emotional it was for me. Jennifer also checked in with me on a personal level to see how I was doing with all this. We’ve bought and sold a few houses over the years, and even with the additional emotions on this one, Jennifer was the best agent, and this was the best closing I’ve experienced.”
“Jennifer Lee is the consummate professional. She keeps up with every detail, explains everything, and helps you make the best decision. And she genuinely cares about her clients and their desires and needs.”
Your Goals & My Value Working Together
experience
220+ properties closed 83+ zip codes, 43 cities in NC & SC Relocation pro: 39 states & 25 countries Range of Properties: single family, condos, townhomes, vacation, multi-family, land Variety of Situations: right-sizing, buy & sell transitions, estates, life changes, land, investing
services
Complimentary Staging On-trend selection of furniture & accessories Drone Photography & 3-D Tours Custom, Global, Multi-format Marketing See Benefits & Safeguards List
education
CHS - Certified Home Stager CLHMS - Certified Luxury Home Marketing Specialist CELA - Certified Expert Listing Agent ABR - Accredited Buyer’s Representative MRP - Military Relocation Professional SRES - Senior Real Estate Specialist PSA - Pricing Strategy Advisor SFR - Short Sale & Foreclosure Resource SPS - Strategic Pricing Specialist HFR - Housing Finance Resource WHS - Workforce Housing Specialist AHWD - At Home With Diversity Designation
personal
Extended hours for communication "Next Steps" method Education & Social Work background Goal: "Seamless & Peaceful"
Pre-Listing Expertise & Hands On Work
CUSTOM STAGING | STRATEGIC PRICING
Custom Marketing & Property Mgmt
ATTRACTING BUYERS | CONSISTENT COMMUNICATION
Transition Guidance & Administration
NEGOTIATION | "NEXT STEPS" PROCESS
Home Selling Process Start DECIDED TO SELL?
AGENT & CLIENT MEETING
HOME PREP
NEGOTIATIONS
SHOWINGS BEGIN
Feedback is collected and discussed
MLS PORTAL
Accept offer from qualified buyers & begin DD period
HOME INSPECTIONS
DUE DILIGENCE ENDS
FINAL WALK-THRU
Contact MR Agent to assist you
Negotiate & complete repairs within the DD period
Finalize listing paperwork and discuss plan of action
Begin the moving out process
Prep home for marketing photography & video
Home is activated on MLS and marketing events are implemented
Scheduled the day before your closing
Finish CLOSING AT ATTORNEY'S OFFICE Congratulations, you've sold your home!
sellers 1 0G 1 : Pfor TLHI SETLI INSG TIN RO CESS phase 1
phase 2
phase 3
BEFORE LISTING
ON MARKET
CONTRACT TO CLOSE
Prepare House Generate Marketing Pricing Strategy "Next Steps" Guidance
Community Connections Consistent Communication Feedback informs decisions
Negotiation Transaction Management Timely Updates & Guidance
IN YOUR CONTROL
BUYERS IN SEARCH OF
price condition features amenities location size
CONDITION ATTRACTS BUYERS START PACKING DECLUTTER: Sell, Donate, Pack it up DE-PERSONALIZE: Buyers need to see themselves there
REPAIRS & UPDATES Take care of handyman items now Neutral paint, finished spaces
CLEAN & BRIGHT DEEP CLEAN: Think white glove LIGHT & BRIGHT: Natural light & bright bulbs
MINI INSPECTION Take a walk and look closely at the house. The goal is to notice what the buyers will see and take steps to make your property stand out! See Mini Inspection Checklist.
STRATEGIC PRICING Your Needs, Your Timing, Your Motivation, Location, Features, Amenities/Upgrades
YOU & THE HOUSE
MARKET CONDITIONS
COMPETITION & CLOSED
Buyer Pool, Interest Rates, Location, Time of Year
Active, Under Contract, Closed Comparable Properties (for appraisal)
P R I C I N G R I G H T : from the start TOO HIGH:
JUST RIGHT:
Risks of "Testing" the Market
Benefits of Sweet Spot Pricing
Fewer showings = Fewer offers High days on market Stigmatized & Stagnant: Buyers wonder what is wrong with the house Perception that sellers are unrealistic & inflexible Frustration for you Multiple price reductions Decreased leverage for price & repair negotiations
Maximize the number of showings Maximize the number of offers Buyer perception of value Increased buyer motivation Meeting your needs & motivations Quicker process start to close Increased seller leverage Increased happiness & peace
FINANCE OPTIONS FINANCING TYPES
BENEFITS
POTENTIAL DRAWBACKS
CONSIDERATIONS
CASH
Fast, no appraisal
May want to close fast
Potential to change to loan
CONVENTIONAL
Higher credit scores; better debt-to-income ratio
Like all others, buyer may cancel and forfeit some funds: DD: NC; Termination Fee: SC
Pre-approval or pre-qualification? Fully underwritten?
VA
Helping a veteran buy a home with a benefit they earned
Appraisers may request repairs, EMD refundable if appraisal issue
Condition of the house
FHA
Helping a buyer who might otherwise not be able to purchase a home
Appraisers may request repairs; lower credit and high debt-to-income risk; EMD refundable if appraisal low
Condition of the house, Sales scenario, (not appropriate for all types of sales)
USDA
Helping a buyer who might otherwise not be able to purchase a home
45-60 days to close; limited locations USDA may request repairs; buyer qualifications easier
Location based, condition of the house, Sales scenario
**NOTE: Credit unions can take up to 45 days to close
Costs & Fees Incurred HOME WARRANTY | $500-$700 Policy to cover mechanical and some structural issues that may occur during the listing period for the Seller and for the first year of ownership.
ATTORNEY DOCUMENT PREPARATION | $275+ Fee for attorney to prepare the title. (Wire Fee of $25+)
EXCISE TAX FEES | $1 PER $500 OF SALES PRICE Fee for Tax/Revenue stamps paid to county.
HOA DUES Prorated share of your portion of yearly taxes.
NEGOTIATED BUYER CLOSING / REPAIR COSTS After inspections the Buyer will request for repairs to be performed for any and all defects discovered. Negotiated Buyer Closing Costs will only be applied if negotiated at the time of the contract. Costs vary for each transaction.
COMMISSION 6% of sales price is divided between listing firm and selling firm at closing to cover all marketing fees and real estate related activities performed.
PAYOFF OF EXISTING LOAN(S) ON PROPERTY Payoff varies according to Seller outstanding loan amount. Attorney will send the payoff to your lender immediately after closing. There will be a charge to Overnight the payoff to your lender.
Statistics on Selling Your Home Using Upgraded Marketing Strategies I provide the following services: Professional HD Photography, Drone (Aerial) photography, Video tours, & Home Staging. Below are statistics on all these benefits: Professional HDR Photography & Drone/Aerial Photography Homes with professional photography sell 32% FASTER & get 61% more views than those without them. Listings with pro-quality listing images close between $934 & $116,076 higher than comparable listings with low-quality photography. Property listings with HDR photos sell 50% faster & increase online views by 118%. Homes with aerial photos sell 68% faster.
Virtual Tours & Video 63% of people who bought a home in 2020 made an offer for a property based on a virtual tour. 47% of people who bought a home in 2021 & 2022 bought a home sight unseen. Property listings with videos get 403% more inquiries than those without them. 90% of buyers are more compelled when a listing includes a virtual tour. 95% of home buyers are more likely to call about these properties. On average, homes with virtual tours spend up to 31% less time on market.
Staging Staged homes on the market sold for 25% more than homes without staging. 50% of staged properties sold for 6% or more over list 586% ROI for staging vacant homes. In a 2021 survey, staged homes sold approximately 9 days faster than the average Days on Market Staged homes are on the market 33-50% less time on the market. 82% of buyers’ agents said home staging helped their clients visualize the property as their future home.
Staging Costs VACANT LUXURY PROPERTY STAGING
$6,800
VACANT NON-LUXURY HOMES
$3,350
OCCUPIED WITH FURNITURE RENTAL & DECOR
$1,845
OCCUPIED WITHOUT FURNITURE OR DECOR RENTAL
$1,242
*Sources: National Association of Realtors, Realtors Magazine, Wall Street Journal, IMoto, Lending Tree, Bank Rate, Home Advisor, Real Estate Staging Association, International Association of Home Staging Professionals
CUSTOM HOME STAGING VIRTUALLY STAGED
CUSTOM HOME STAGING VIRTUALLY STAGED
VIRTUAL HOME STAGING VIRTUALLY STAGED
CUSTOM DRONE MARKETING VIRTUALLY STAGED
S E L L E R ' S C H E C K L I S T : items for Buyers
Information Needed
□ Electric Company: ___________________________________________________________ □ Gas company: _______________________________________________________________ □ Water Company: _____________________________________________________________ □ Sewer Service: _______________________________________________________________ □ Recycling Service: ____________________________________________________________ □ Internet: _____________________________________________________________________ □ Cable: _______________________________________________________________________ □ Trash Collection Day(s): ______________________________________________________ □ Recycling Collection Day(s): __________________________________________________ □ Garage Door Opener Code: (provided at closing) ______________________________ □ Gated Community Entry Code: _______________________________________________ □ Mailbox Number: _____________________________________________________________ □ Alarm Code: (provided at closing) _____________________________________________ Please Collect The Following Items:
□ House keys □ Keys for other locks, including mailbox, fence, crawl space, electric panel, etc □ Fobs for community amenities □ Garage door openers □ Instruction manuals □ Warranty manuals □ Records of home maintenance and your preferred vendors □ HOA contact(s) Created by Jennifer M. Lee, PhD, ABR, SPS, MRP, e-Pro, WHS, AHWD
WORKING WITH US Your Needs Are Our Top Priority As a boutique agency, we seek to provide each of our clients with a more elevated and tailor-made approach to their home buying and selling experience. It is our pledge and responsibility to advocate for your best interests, negotiate and delegate, and to promptly respond in a timely manner to any questions or concerns that may arise throughout the process. In a fast, competitive market it’s vital to partner with an agency that: Understands their city, state and evolving neighborhoods; Listens to the unique, individual needs of their clients; Serves as your personal guide and knowledgeable resource to the housing market; Anticipates market changes and is up-to-date on the latest topics in real estate; Practices transparency when discussing potential opportunities and contracts.
Relocation & Rental Services If you are planning your move to our area, we know this entails much more than the purchase of a new home. We will not only find a home that meets your needs, but will offer recommendations on service providers, and resources that will make your transition to your new home an exciting and efficient process.
OUR FRIENDS
We are proud to partner with organizations making an impact on the life, spirit, and community of Charlotte.