Social Media Naming Convention - File names should be descriptive and provide just enough contextual information. - Try not to make file names too long. A general rule, try to aim for a 40-50 character limit. - Avoid special characters, such as: ~ ! @ # $ % ^ & * ( ) ` ; : < > ? . , [ ] { } ‘ “ | - Do not use spaces - Use versioning to indicate the most current version of a file. Example: filename_v2.xxx - Camel case (first letter of each section of text is capitalized)
SOCIAL MEDIA ASSETS [YYYYMMDD]_[ContentChannel]_[ContentType]_[Misc].[ext] so it would end up looking something like this 20241203_FB_COTY.mp4 or 20241204_IG_BA-Vid-KemperCabinets_Tn.jpg
[ContentChannel]
[ContentType]
[Location]
Instagram: IG
Brand Alliance: BA
Three Card Grid: 3CG
Story: IG-ST Facebook: FB Reel: FB-RL
Video: BA-Vid-[BrandFocus]
BA-[BrandFocus]
ProSource Branded: PSB
Content Carousel: CC Inspirational Resources: IR Generic: Gen
TikTok: TT
PSB-Finance
Small: -Sm
Pinterest: PT
PSB-FindAPro
Large: -Lg
Email: Email
The ProSource Podcast: PS-Pod
Web Graphic: WG
Straight To The Source: STTS
Digital Signage: DS
Trade Secrets: TS
YouTube: YT
Ticks Of The Trade: TOTT
Website: Web
Color Of the year: COTY
Display Ads: DA
LookBook: LB
Text: Text
Ebook: EB
Transistor: TR
Possibilities: POSS
Flyer: Flyer
Kitchen & Bath Promo: K-BPromo
[TargetAudience] Member: Memb Trade Pro Prospec: TP-Pros Homeowner: HO Client: CL New Not Converted: NNC
Savings Promo: SavPromo
[Misc] (additional descriptor)
Trends: Trends
Landing Page: Lpage
Social Ads: SocAd-
Survey: Survey
WebTraffic
Introduction: Intro
Conversion
Launch: Launch
LeadGen
Kitchen: Kitchen
Engagement
Bathroom: Bath
Geofencing: Geofencing
Flooring: Floors
1st Party: 1stParty
Cabinets: Cab
Internal Communication: IC
Trade Pro: TP Thumbnail: Tn
Display Ad Naming Convention - File names should be descriptive and provide just enough contextual information. - Try not to make file names too long. A general rule, try to aim for a 40-50 character limit. - Avoid special characters, such as: ~ ! @ # $ % ^ & * ( ) ` ; : < > ? . , [ ] { } ‘ “ | - Do not use spaces - Use versioning to indicate the most current version of a file. Example: filename_v2.xxx - Camel case (first letter of each section of text is capitalized)
DISPLAY ADS [YYYYMM]_[ContentChannel]_[ContentType]_[Misc]_[Size].[ext] so it would end up looking something like this 202501_DA_Geofencing_Bath_160x600.jpg or 202501_DA_1stParty_160x600.jpg
[ContentChannel]
[ContentType]
[TargetAudience]
Instagram: IG
Brand Alliance: BA
Member: Memb
Story: IG-ST Facebook: FB Reel: FB-RL
Video: BA-Vid-[BrandFocus]
BA-[BrandFocus]
ProSource Branded: PSB
TikTok: TT
PSB-Finance
Pinterest: PT
PSB-FindAPro
Email: Email
The ProSource Podcast: PS-Pod
Web Graphic: WG
Straight To The Source: STTS
Digital Signage: DS
Trade Secrets: TS
YouTube: YT
Ticks Of The Trade: TOTT
Website: Web
Color Of the year: COTY
Display Ads: DA
LookBook: LB
Text: Text
Ebook: EB
Transistor: TR
Possibilities: POSS
Flyer: Flyer
Kitchen & Bath Promo: K-BPromo Savings Promo: SavPromo Trends: Trends Social Ads: SocAdWebTraffic Conversion LeadGen Engagement Geofencing: Geofencing 1st Party: 1stParty Internal Communication: IC
Trade Pro Prospec: TP-Pros Homeowner: HO Client: CL New Not Converted: NNC
[Misc] (additional descriptor) Landing Page: Lpage Survey: Survey Introduction: Intro Launch: Launch Kitchen: Kitchen Bathroom: Bath Flooring: Floors Cabinets: Cab Trade Pro: TP
Web Graphic Naming Convention - File names should be descriptive and provide just enough contextual information. - Try not to make file names too long. A general rule, try to aim for a 40-50 character limit. - Avoid special characters, such as: ~ ! @ # $ % ^ & * ( ) ` ; : < > ? . , [ ] { } ‘ “ | - Do not use spaces - Use versioning to indicate the most current version of a file. Example: filename_v2.xxx - Camel case (first letter of each section of text is capitalized)
WEB GRAPHIC ASSETS [YYYYMM]_[ContentChannel]_[ContentType]_[Location].[ext] so it would end up looking something like this 202412_Web_COTY_3CG.mp4 or 202501_Web_SocAd-Conversion.mp4
[ContentChannel]
[ContentType]
[Location]
Instagram: IG
Brand Alliance: BA
Three Card Grid: 3CG
Story: IG-ST Facebook: FB Reel: FB-RL
Video: BA-Vid-[BrandFocus]
BA-[BrandFocus]
ProSource Branded: PSB
Tabbed Large Card: TLC Hero Image: Hero Content Carousel: CC
TikTok: TT
PSB-Finance
Inspirational Resources: IR
Pinterest: PT
PSB-FindAPro
Stay In The Know: SITK
Email: Email
The ProSource Podcast: PS-Pod
Web Graphic: WG
Straight To The Source: STTS
Small: -Sm
Digital Signage: DS
Trade Secrets: TS
Large: -Lg
YouTube: YT
Ticks Of The Trade: TOTT
Website: Web
Color Of the year: COTY
Display Ads: DA
LookBook: LB
[Misc] (additional descriptor)
Text: Text
Ebook: EB
Landing Page: Lpage
Transistor: TR
Possibilities: POSS
Survey: Survey
Flyer: Flyer
Kitchen & Bath Promo: K-BPromo
Introduction: Intro
Savings Promo: SavPromo
Launch: Launch
Trends: Trends
Kitchen: Kitchen
Social Ads: SocAd-
Bathroom: Bath
Member: Memb
WebTraffic
Flooring: Floors
Trade Pro Prospec: TP-Pros
Conversion
Cabinets: Cab
Homeowner: HO
LeadGen
Trade Pro: TP
Client: CL
Engagement
Thumbnail: Tn
[TargetAudience]
New Not Converted: NNC
Geofencing: Geofencing 1st Party: 1stParty Internal Communication: IC
Generic: Gen
Digital Signage Naming Convention - File names should be descriptive and provide just enough contextual information. - Try not to make file names too long. A general rule, try to aim for a 40-50 character limit. - Avoid special characters, such as: ~ ! @ # $ % ^ & * ( ) ` ; : < > ? . , [ ] { } ‘ “ | - Do not use spaces - Use versioning to indicate the most current version of a file. Example: filename_v2.xxx - Camel case (first letter of each section of text is capitalized)
DIGITAL SIGNAGE ASSETS [YYYYMM]_[ContentChannel]_[ContentType]_[Misc].[ext] so it would end up looking something like this 202412_DS_POSS_Lpage.psd or 202412_DS_COTY_Survey.psd
[ContentChannel]
[ContentType]
[TargetAudience]
Instagram: IG
Brand Alliance: BA
Member: Memb
Story: IG-ST Facebook: FB Reel: FB-RL
Video: BA-Vid-[BrandFocus]
BA-[BrandFocus]
ProSource Branded: PSB
TikTok: TT
PSB-Finance
Pinterest: PT
PSB-FindAPro
Email: Email
The ProSource Podcast: PS-Pod
Web Graphic: WG
Straight To The Source: STTS
Digital Signage: DS
Trade Secrets: TS
YouTube: YT
Ticks Of The Trade: TOTT
Website: Web
Color Of the year: COTY
Display Ads: DA
LookBook: LB
Text: Text
Ebook: EB
Transistor: TR
Possibilities: POSS
Flyer: Flyer
Kitchen & Bath Promo: K-BPromo Savings Promo: SavPromo Trends: Trends Social Ads: SocAdWebTraffic Conversion LeadGen Engagement Geofencing: Geofencing 1st Party: 1stParty Internal Communication: IC
Trade Pro Prospec: TP-Pros Homeowner: HO Client: CL New Not Converted: NNC
[Misc] (additional descriptor) Landing Page: Lpage Survey: Survey Introduction: Intro Launch: Launch Kitchen: Kitchen Bathroom: Bath Flooring: Floors Cabinets: Cab Trade Pro: TP
Email Naming Convention - File names should be descriptive and provide just enough contextual information. - Try not to make file names too long. A general rule, try to aim for a 40-50 character limit. - Avoid special characters, such as: ~ ! @ # $ % ^ & * ( ) ` ; : < > ? . , [ ] { } ‘ “ | - Do not use spaces - Use versioning to indicate the most current version of a file. Example: filename_v2.xxx - Camel case (first letter of each section of text is capitalized)
EMAIL ASSETS [YYYYMM]_[ContentChannel]_[ContentType]_[TargetAudience].[ext] so it would end up looking something like this 202412_Email_POSS_TP.psd or 202409_Email_K-BPromo_TP.psd
[ContentChannel]
[ContentType]
[TargetAudience]
Instagram: IG
Brand Alliance: BA
Member: Memb
Story: IG-ST Facebook: FB Reel: FB-RL
Video: BA-Vid-[BrandFocus]
BA-[BrandFocus]
ProSource Branded: PSB
TikTok: TT
PSB-Finance
Pinterest: PT
PSB-FindAPro
Trade Pro Prospec: TP-Pros Homeowner: HO Client: CL New Not Converted: NNC
Email: Email
The ProSource Podcast: PS-Pod
Web Graphic: WG
Straight To The Source: STTS
[Misc] (additional descriptor)
Digital Signage: DS
Trade Secrets: TS
Landing Page: Lpage
YouTube: YT
Ticks Of The Trade: TOTT
Survey: Survey
Website: Web
Color Of the year: COTY
Introduction: Intro
Display Ads: DA
LookBook: LB
Launch: Launch
Text: Text
Ebook: EB
Kitchen: Kitchen
Transistor: TR
Possibilities: POSS
Bathroom: Bath
Flyer: Flyer
Kitchen & Bath Promo: K-BPromo
Flooring: Floors
Savings Promo: SavPromo
Cabinets: Cab
Trends: Trends
Trade Pro: TP
Social Ads: SocAdWebTraffic Conversion LeadGen Engagement Geofencing: Geofencing 1st Party: 1stParty Internal Communication: IC
Paid Photography File Naming Convention - File names should be descriptive and provide just enough contextual information. - Try not to make file names too long. A general rule, try to aim for a 40-50 character limit. - Avoid special characters, such as: ~ ! @ # $ % ^ & * ( ) ` ; : < > ? . , [ ] { } ‘ “ | - Do not use spaces - Use versioning to indicate the most current version of a file. Example: filename_v2.xxx - Camel case (first letter of each section of text is capitalized)
PHOTOSHOOT ASSETS [YYYYMM]_[Showroom]_[Location]_[TargetAudience]_[Misc].[ext] so it would end up looking something like this 202412_Collinsville_DesignBoard_HO_01.jpg or 202412_Collinsville_Kitchen_AM-HO_02.jpg
VIDEOGRAPHY ASSETS [YYYYMM]_[Showroom]_[Location]_[ContentType]_ [TargetAudience]_ [Misc].[ext] so it would end up looking something like this 202412_Collinsville_DesignBoard_NewMem_TP-AM_01.mp4 or 202412_Collinsville_Kitchen_B-Roll_AM_WalkingWithProduct.mp4
[Location]
[ContentType]
[Misc]
Interior: Interior
Brand Alliance: BA
Design Office: DesignOffice
The ProSource Podcast: PS-Pod
Additional descriptors to better explain the file
Design Boards: DesignBoards
Straight To The Source: STTS
Kitchen: Kitchen
Trade Secrets: TS
Bath: Bath
Homeowner Experience: HomeExp
Cabinet: Cabinet
Project Prosource: Proj-PS
Hardware: Hardware
New Member: NewMem
Bullpin/Office: Bullpin
B-Roll: B-Roll
Faucet: Faucet Hardwood: Hardwood Vinyl: Vinyl Laminate: Laminate Carpet: Carpet Tile: Tile Exterior Building: Exterior
[TargetAudience] Trade Pro: TP Homeowner: HO Account Manager: AM
Internal Communications Naming Convention - File names should be descriptive and provide just enough contextual information. - Try not to make file names too long. A general rule, try to aim for a 40-50 character limit. - Avoid special characters, such as: ~ ! @ # $ % ^ & * ( ) ` ; : < > ? . , [ ] { } ‘ “ | - Do not use spaces - Use versioning to indicate the most current version of a file. Example: filename_v2.xxx - Camel case (first letter of each section of text is capitalized)
CAMPAIGN ASSETS [YYYYMM]_[ContentChannel]_[ContentType]_[Department]_[Campaign].[ext] so it would end up looking something like this 202401_IC-Email_Header_Designer Symposium.png or 202502_Email_Flyer_MKTG_DesignWithColor.pdf
MEMBERS.NET VIDEO & PHOTO ASSETS [YYYYMM]_[ContentType]_[Department/Page Location]_[Campaign].[ext] so it would end up looking something like this 202502_InfoGr_Dashboard_1MillionDeliveredMonthly-Wichita.png or 202501_Vid_PrM_HardingContestRAW.mov
[ContentChannel]
[ContentType]
[Campaign]
Internal Commss Email: IC-Email
Flyer: Flyer
ProSource Collaboration Page: PSC
QR Code: QQR
Additional descriptors to better explain what campaign the file is for.
ProSourceMembers.net: PS-MN
Video: Vid
Weekly News: WN
Image: Img Informational Graphic: InfoGr Informational Document: InfoDoc
[Department] Marketing: MKTG Business Initiatives Group: BIG Training: TR Operations: OOPS Kitchen & Bath: K&B Product & Merchandising: PrM Misc/Andrew & Rachael: PSN
Email Header: Header Members.net Icon: MN-Icon Members.net Header: MN-Header Campaign Report: Report Thumbnail: Tn