3 minute read

The Color of Wine by

By Jena Domingue Creator and CEO of UrbanVino House of Brands

Summer vibes bring out the best in UrbanVino.

What an epic summer it's been! We're all about celebrating the coolest wine brands; this time, we're thrilled to introduce the game-changing UrbanVino Grand Cuvée. Crafting this gem took nearly a year, which was worth the wait! Who knew we needed sparkling wine for celebrations, Sunday sips, and poolside chilling all day?

Our commitment was simple: this wine had to rock and be a total crowd-pleaser. Teaming up with our brilliant winemaker, we sourced the finest California fruit and added a dash of surprise dosage, resulting in a phenomenal blend. The nose is a fruity dance that playfully teases your senses with juicy vibes, while the taste is just the right level of "not too sweet, but ohso-pleasing," thanks to the South African Muscat grape in our blend. UrbanVino is the sparkling superstar to keep the fun flowing year-round. We kicked things off with a bang, launching it right in my hometown on the 4th of July, and the response was off the charts! Now, we're expanding within California and soon to Nevada.

But the real wine adventure kicked in at the Aspen Food and Wine Festival in Colorado! Picture this: Hotel Jerome, an Auberge property, hosted the mindblowing Epicurean Passport Weekend. It was a full culinary extravaganza with activations and immersive experiences from the likes of McCallan Whiskey, superstar winemakers, and chefs. Chef Tim Hollingsworth and a band of Sommeliers from French Laundry treated us to an unforgettable dinner and wine selection filled with laughter and stories from the back of the house. The Black on Black Dinner

Hosted by Dlynn Proctor and Wine Unify was all about wine legends like D. Wade, Carmelo Anthony, E-40 (Earl Stevens’ Selections), CJ McCullum, and champagne by B. Stuyvesant and Andre Mack wines. We shared unforgettable moments of brotherhood, connection, and awe at the strides our industry has made while acknowledging the shared challenges wine creators of color face.

Yours truly got to host the swanky VIP lounge, a chic hideaway where tastemakers gathered for interviews, chats, and plenty of delicious libations all weekend long. On Sunday, we wrapped things up with a soulful brunch at the glamorous Aspen

Resort, owned by none other than the fabulous Salamander Hotels and Sheila Johnson. We indulged in sips from McBride Sisters and Flo Wines (courtesy of the talented jazz musician Marcus Johnson) while savoring delectable bites from award winning and television personality chef JJ Johnson, and many other culinary geniuses. It's a thrill to witness the wine world becoming more colorful, inclusive, and diverse, with seats at the table for everyone.

Summer's far from over—it is just getting started! The adventures, flavors, and good times are flowing, and we can't wait to share more of the joy UrbanVino brings! Raise your glasses and toast to the coolest summer wine! Cheers! Visit UrbanVino.com or Apple Podcasts to listen to the UrbanVino Podcast, and visit YouTube for the video version. Connect with Jena on LinkedIn @ Jena Domingue and Instagram @ urbanvino. UrbanVino

Jena Domingue is the creator and CEO of UrbanVino House of Brands and Senior Vice President of Sales and Talent and Culture at WineDirect. She is also US Ambassador (California) for Liquid Icons, a global agency working with ultra-premium wine brands worldwide, offering scholarships and apprenticeships specifically geared to promote diversity and inclusion in wine education and hospitality.

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PR%F AWARDS judges are key buyers and decision makers in the spirits/wine industries and come from different facts of the industry: distributors, retail, restaurants, bars, nightclubs, resorts, airlines, liquor stores, box chains, and online distrubtors.

Enter your SKU and automatically be entered into two separate competitions—PR%F AWARDS MASKED, the coveted double-blind tasting competition, and PR%F AWARDS UNMASKED, The Total Package, where our judges taste and rate your product while evaluating your bottle, price point, look, feel and taste to see if it will be a perfect fit for their shelves.

Don’t miss the opportunity to get your brand in front of our many judges - all beverage buyers from across the US.