Coffee With a Purpose™

22 Salute™ Spirits and Coffee launches new offerings combined with values

By Debbie Hall Photos courtesy of 22 Salute

22 Salute™ Spirits and Coffee values Veteran and First Responders

so every purchase of a 22 Salute™ product helps save a life. One of its product lines, ‘Coffee With a Purpose’™, offers 14 high-quality coffees including organic smoked coffee from Honduras, high-altitude specialty blends, and organic single origin. Its smoked coffee combines rich flavors with a hint of mesquite, delivering a bold, full-bodied taste. Each sip reveals dark chocolate and toasted nut undertones. It is a satisfying experience for adventurous and traditional coffee lovers alike.

Its high-altitude specialty coffee is meticulously roasted in small batches, ensuring optimal flavor and aroma. From vibrant and fruity to robust and full-bodied, its selections satisfy all palates. The original five flavors are smoked and roasted using Texas mesquite wood through a Veteran-owned business. All beans are from high-altitude regions, putting them in a higher tier of coffees.

There are also cupping scores by experts who taste coffee from different regions, test the quality of the coffee, analyze flavor profiles, and determine different flavor notes. While most coffee beans sold in grocery stores are considered high quality, they are not considered specialty coffees. A high cupping score is required for that distinction and 22 Salute™ Coffee 'With a Purpose'™ is ranked from 85 to 87 out of 100.

The company offers 12-ounce bags for retail and consumer sales. Wholesale coffee options feature 5-pound and 40-pound bags for bulk purchase, perfect for avid coffee enthusiasts or large-scale operations. Restaurants, bars, and coffee shops can elevate their business with exceptional blends.

“One of the biggest reasons we added coffee to our product line is that many veterans’ entrepreneur groups recommended it as a for-profit product to support our nonprofit. Coffee is the second highest traded commodity. This is a way for me to support a veteran-owned business that also sells very well on the market,” says Eric Ranks, CEO of 22 Salute™ Spirits and Coffee.

22 Salute™ donates a portion of its profits to The Veterans Connection™ (TVC), a 501(c)3 nonprofit focused on Veteran and First Responder mental health and suicide prevention.

The mission of TVC is to ensure every Veteran who served our country is provided resources for mental health, PTSD, and suicide prevention. TVC also helps them make a smooth transition back into society with a four-phase holistic approach to help improve their quality of life. This includes:

CONNECT to help find meaningful connections within a community that want to help provide a feeling of belonging, safety, and accountability so brothers and sisters in the military family will not feel isolated.

22 SALUTE™ VODKA received a Silver 2022 PR%F Award for Tasting and a Silver 2022 PR%F Award for Design/Total Package

EMPOWER helps to meet basic needs like food, housing, transportation, and childcare to minimize excessive distress.

ALIGN helps to access vetted alternative healing solutions that develop and maintain a healthy mind, body, and spirit.

THRIVE provides access to programs that can help toward career, vocational, and financial growth.

Untreated mental health conditions such as Post Traumatic Stress Disorder (PTSD), depression, and anxiety are significant disabilities for the Veteran and first responder population.

In 2012, Eric left his career in corporate America, started The Veterans Connection™, and has been very active in helping to make a difference for Veterans and First Responders. He created 22 Salute™ Spirits and Coffee in 2021 to help raise funds for TVC and make a bigger impact.

“I grew up as a military dependent and my dad was a clinical neurological psychologist in the Air Force, so Veteran mental health was a big topic since that was his focus,” explains Eric. “Personally, I have had health struggles throughout my life including Leukemia, internal bleeding, and a ruptured esophagus. Experiencing physical and mental pain and how it affected me, while I wouldn’t say I understand what a Veteran or First Responder feels, I understand pain. I started actively working toward helping veterans because I had friends who returned from Iraq and Afghanistan suffering from PTSD and were not getting the help they needed.”

Veterans and First Responders have served all of us with courage, honor, and sacrifice.

For more info, visit 22salute.com, Follow