2021 Promax North America Awards - Winners Guide

Page 1

OFFICIAL ` GUIDE N O RT H A M ERI C A



THANK YOU and CONG R ATUL ATIONS! We want to take a moment to acknowledge some essential people. Thank you to the hardworking awards committee, who commit to improving, streamlining, and continually elevating the awards process year-to-year. We are thrilled and grateful for our judges who give up their time to review and judge to determine our shortlist of nominees diligently and to our esteemed jury who dedicate their time and expertise to debate and deliberate over the best of the best from this year’s competition. Congratulations to all the 2021 Promax North America Award winners and finalists! As always, you continue to inspire by setting new standards for excellence in entertainment marketing and design by producing some of the most original, refreshing, and inspirational work across the region.

Sincerely, Stacy, Eileen, Sam, Joanne & Megan Your Promax Awards Team


TABLE of CONTENTS NORTH AMERICA

2

North America Judges

4

North America Jury

6

Of The Year Winners WINNERS

8 16

Hot Topics Marketing Creativity

132

Art Direction & Design

192

Key Art

216

360 Campaign

232

Digital & Social

260

Special Categories

290

Movie Marketing

304

Content Partnerships

318

Public Relations


SPARK STUDENT

331

Spark Student Judges

332

Spark Student Winners



NORTH AMERICA


Aaron Hartzler

Bj Smith

David Baumann

Ileanna Sawyer

Alan Baral

Brandy Drew

David Herbruck

Jeff Heath

Alan Chan

Brett Winn

David Jang

Jeffrey Weinstock

Alan Ives

Brian Everett

David Pearlman

Jenni Petot

Alex Moulton

Brian Tyrseck

Debbie Hall

Jennifer Haskett

Alexandre Sousa

Brittany Massingill

Diana Costantini

Jennifer Weg

Alexis Ames

Caitlin Moyer

Diana Dixon

Jenny Whitlock

Alison Hill

Carol Boyle

Diana Mandelare-au

Jerome Ford

Amy Campbell

Carol Paik

Dina Anchelowitz

Jessica Gleason

Andrea Bodnar

Carson Hood

Dylen Postnikoff

Joanna Cajigas

Andrea White

Celia Hubbard Ryan

Ed Rhine

Joanna Fillie

Andrew Irving

Chris Marshall

Edward Reid

Joe Loskywitz

Andy Mcneil

Chris Scarlata

Ellen Homb

Jon Wilhelmsen

Angela Cannon

Clara Benice

Ethan Adelman

Jonas Morganstein

Angela Megrey

Claude Frigon

Evan Mathis

Joseph Sonnefeld

Audrey Chee-a-tow

Dan Akers

Gabe Converse

Joseph Uliano

Becky Morrison

Daniel Bayley

Garrett Cook

Josh Kovolenko

Becky Wilson

Daniel Guernsey

Gordon Mcwatters

Josh Libitsky

Ben Cheung

Daniel Oleksiuk

Heidi Netzley

Justin Meredith

Bernie Del Carpio

Daniel Ross

Heidi Strock

Karen Grant

Bill Hartnett

Dave Flood

Hema Mulchandani

Kathryn Stanchak

2


North America

JUDGES Kayla Moriarty

Marnye Hall

Patricio Verdi

Shane Zucker

Kaz Iwai

Marty Iker

Patrick Hamilton

Sharre Jacoby

Kelly Beck

Matt Barnett

Peter Drace

Shawn Silverman

Kent Rensing

Matt Kendis

Peter Walsh

Stacey Batzer

Kerianne Connor Lentz

Matthew Hernandez

Premier Maldonado

Stacey Libbrecht

Kyle Rodri

Meg Sudlik

Rebecca Daugherty

Stacey Topkin

Lara Wickes

Megan Wordsworth

Rebecca Heineman

Stan Stanski

Larry Rickel

Michael Berkman

Rebecca Knecht

Stephanie Carson

Lauren Muir

Michael Medrano

Reuben Lee

Stephen Schwartz

Laurie Wiggins

Michael Neithardt

Rhonda Kinosian

Tara Brown

Lee Konen

Michael Williams

Rob Hughes

Terese Rabbitt Sanders

Linda Kane

Michael Yessian

Robert Blatchford

Thomas Mcgough

Lisa Tawil

Molly Christie Benson

Robert Burroughs

Tina Lloyd

Lon Moeller

Nelson Montes-Bono

Roderick Beltran

Tina Tung-Barisic

Lori Pate

Nick Wood

Ryan Randall

Tony Kadillak

Makenzie Scott

Nicki Newman

Samantha Lamb

Zach Chambers

Mandy Mullarkey

Nicole Giles

Sarah Lavoie

Marco Vitali

Nicole Strong

Scott Friedman

Maria Pecoraro Colthorp

Niko Demordaunt

Scott Matz

Mark Scheider

Norma Manzanares

Scott Wyles

Mark Skilton

Pablo Pulido

Sean Houston

3


Andy Baker

Joanna Katcher

Kenya Hardaway

j u ry c h a i r

VP CREATIVE MARKETING

CREATIVE DIRECTOR/COMPOSER

SVP, INTEGRATED PROMOTIONS

DISNEY+

NICE MANNERS

FX

Anna Minkkinen

Jonathan Gitlin

EXECUTIVE CREATIVE DIRECTOR

PARTNER, PRESIDENT

Luis Rosiles-Rivera

CREATE ADVERTISING

VP, DIGITAL

LOYALKASPAR

FOX ENTERTAINMENT

Chuck Carey

Jordan Hayman

Marissa Grasso

CO-PRESIDENT

PRESIDENT

CREATIVE DIRECTOR

COMPADRE

THE SHOP

HBO

Craig Barry

Julius Preite

Matt Hernandez

EVP & COO

VICE PRESIDENT OF ANIMATION

SVP HEAD OF DESIGN

TURNER SPORTS

VIACOMCBS DIGITAL

FOX BROADCASTING

David Edelstein

Kasumi Mihori

Megan Wahtera

EXECUTIVE DIRECTOR

SVP BRAND CREATIVE

¨ TROLLBACK+COMPANY

SONY PICTURES TELEVISION

SVP, CONTENT MARKETING

Denise Mark

Keith Grant

VP & CREATIVE DIRECTOR, INTEGRATED CUSTOM CONTENT, MEDIA & ENTERTAINMENT DISTRIBUTION

CREATIVE MARKETING LEAD HULU

FOX ENTERTAINMENT

Melissa Stankowski VICE PRESIDENT, CREATIVE SERVICES STARZ

DISNEY

Greg Harrison

Kendrick Reid

Michael Vamosy

CHIEF CREATIVE OFFICER

SVP, EXECUTIVE CREATIVE DIRECTOR, BRAND STRATEGY

CO FOUNDER & CHIEF CREATIVE OFFICER

BET NETWORKS

SMITHGEIGER FATHOM

MOCEAN

4


North America

JURY Mitch Monson

Rick Lewchuk

Seth Althoff

SVP OF BRAND EXPERIENCE/ CREATIVE DIRECTOR

SVP CREATIVE MARKETING AND BRAND STANDARDS

CEO BOND

CNN

MIRADA

Oogie Lee

Roger Hyde

Sharon Ngoi

PRINCIPAL

PRINCIPAL

OOG CREATIV

ROGER M HYDE LLC

VP, ONE PLATFORM CREATIVE, CREATIVE PARTNERSHIPS NBC UNIVERSAL

Pash Pashkow

Ron Beck

Stephanie Long

HEAD OF BRAND & DESIGN

PRESIDENT

MARKETING LEAD

APPLE TV+

TINY HERO

NETFLIX

Paul Meehan

Scott Donaton

Telmo Tábuas

CREATIVE DIRECTOR

HEAD OF MARKETING

ESPN

HULU

SVP BRAND MARKETING & SOCIAL - TBS/TNT/TRU WARNERMEDIA

Pia Chaozon-Barlow

Scott Rowe

Tim Nolan

CONSULTANT

SVP MARKETING,

SROWE2000 MEDIA

EXECUTIVE CREATIVE DIRECTOR A+E NETWORKS

HBO MAX

Puja Vohra

Sean Owolo

EVP MARKETING

HEAD OF BROADCAST DEVELOPMENT

SHOWTIME NETWORKS

ARTCLASS

5


CREATIVE MARKETING TEAM Of The Year

Comedy Central

6


AGENCY Of The Year

Buddha Jones

7


PROMAX AWARDS 2021 HOT TOPICS

H OT TO PI C S

News: Election Coverage Promo/Campaign NORTH AMERICA 8


NORTH AMERICA

GOLD TBS: FULL FRONTAL WITH SAMANTHA BEE “HORROR TRAILER” WARNERMEDIA ENTERTAINMENT WARNERMEDIA ENTERTAINMENT

Matt Day, Senior Writer/Producer TNT/TBS/truTV Bret Havey, SVP, Brand Creative TNT/TBS/truTV Pamela Craciun, VP, Brand Creative TNT/TBS/truTV MOCEAN

Greg Harrison, CCO/Director Amanda Amann, Supervising Producer Renee Sweet, Producer Ashley Bayer, Creative Coordinator James Heth, Line Producer Chuck Ozeas, DP Jon Monson-Foon, Writer Marc Benacerraf, Production Designer Benjamin Sprowl, Sr. Editor & Sound Designer Marina Polites, Music Supervisor

BRONZE

CNN DONKEY & ELEPHANT CAMPAIGN

SHOWTIME COLBERT ELECTION

CNN WORLDWIDE

TROLLBÄCK+COMPANY

9

PROMAX AWARDS 2021

S I LV E R

NEWS: ELECTION COVERAGE PROMO/CAMPAIGN

Brian Hoffman, Creative Director


PROMAX AWARDS 2021 HOT TOPICS

H OT TO PI C S

Social Good Campaign COVID-19 NORTH AMERICA 10


NORTH AMERICA

GOLD MASK UP AMERICA WARNERMEDIA WARNERMEDIA

Pam Hacker, Social Impact Campaign Lead Tai-Chen Bassin, Social Impact Campaign Lead Matt Kehrli, VP/Creative Director Mike Terrell, Writer Doug Wolfe, Producer/Editor Michael Gutierrez, Assistant Editor Madeleine Daste, Assistant Editor Ryan McGriff, Art Direction Jeff Brody, Compositing/CG Jennie Sharp, Production Manager Kendra Russell, Production Manager Lane Crouse, Sound Design

BRONZE

STAY SAFE PSA

THE MIRACLE OF MORNING

FOX ENTERTAINMENT

CBS NEWS MARKETING

11

PROMAX AWARDS 2021

S I LV E R

SOCIAL GOOD CAMPAIGN COVID-19

Erik Paynter, Compositing/CG


PROMAX AWARDS 2021 HOT TOPICS

H OT TO PI C S

Social Good Campaign Diversity Awareness NORTH AMERICA 12


NORTH AMERICA

GOLD VOICES MAGNIFIED: CAMPAIGN A+E NETWORKS: A&E A&E

Tim Nolan, Executive Creative Director Jonathan Davis, Brand Lead Michelle Weaver, Creative Director Rosa White, Creative Director

SOCIAL GOOD CAMPAIGN DIVERSITY AWARENESS

Ted Butler, Creative Director Michelle Baetiong, Production Lead Chris Kim, Production Lead McCamey Lynn, Production Lead Cary Graber, Production Lead Tisa Cassidy, Production Lead Sarah Walker, Production Lead Kate Leonard, Production Lead DESIGN AGENCY

Sibling Rivalry

BRONZE

SEVEN

ESPN BLACK LIVES MATTER STAND UP

MTV

ESPN CREATIVE STUDIO

13

PROMAX AWARDS 2021

S I LV E R


PROMAX AWARDS 2021 HOT TOPICS

H OT TO PI C S

Against All Odds

NORTH AMERICA 14


NORTH AMERICA

GOLD BOOM DE YADA DISCOVERY DISCOVERY

Josh Kovolenko, SVP - Marketing Megan Desouza, VP - Marketing Strategy Pablo Pulido, VP, Brand Creative Jamie Dugger, Creative Director Daniel Oleksiuk, Sr Director, Production Javier Montufar, Sr Production Manager Jacki O’Connor, Sr Production Coordinator Nick Giattini, Producer John Knauer, Senior Editor

AGAINST ALL ODDS

BRONZE

DISNEY CHANNEL HALLOWEEN HOUSE PARTY

CNN NEW YEAR’S EVE 2020 - 2021 MIGHT NOT SUCK

DISNEY CHANNEL

CNN WORLDWIDE

15

PROMAX AWARDS 2021

S I LV E R


PROMAX AWARDS 2021 MARKETING CREATIVITY

M ARKET I NG C R E AT I V I T Y

Brand Image Promo

NORTH AMERICA 16


NORTH AMERICA

GOLD HATCHED PEACOCKTV PEACOCKTV

Fida Sleiman, Manager, Creative Operations

BRAND IMAGE PROMO

BRONZE

FX ON HULU - THE FUTURE

TCM WOMEN MAKE FILM 2020 DECADES

FX NETWORKS

WARNERMEDIA STUDIOS

and

NEW DAWN 2020 HBO 17

PROMAX AWARDS 2021

S I LV E R


PROMAX AWARDS 2021 MARKETING CREATIVITY

M ARKET I NG C R E AT I V I T Y

Brand Image Promo Campaign NORTH AMERICA 18


NORTH AMERICA

GOLD MADE BY CAMPAIGN SHOWTIME NETWORKS INC. SHOWTIME

Ian Brier, Creative Director

BRAND IMAGE PROMO CAMPAIGN

BRONZE

CNN DONKEY & ELEPHANT CAMPAIGN

FX ON HULU CAMPAIGN

CNN WORLDWIDE

FX NETWORKS

19

PROMAX AWARDS 2021

S I LV E R


PROMAX AWARDS 2021 MARKETING CREATIVITY

M ARKET I NG C R E AT I V I T Y

Brand Image Long Format NORTH AMERICA 20


NORTH AMERICA

GOLD L’ÉCHO GROUPE MÉDIA TFO L’ÉCHO

Groupe Média TFO

BRAND IMAGE - LONG FORMAT

BRONZE

WOMEN’S HISTORY MONTH CAMPAIGN

NATIONAL GEOGRAPHIC “WORLD IN A BOX”

HULU

NATIONAL GEOGRAPHIC

21

PROMAX AWARDS 2021

S I LV E R


PROMAX AWARDS 2021 MARKETING CREATIVITY

M ARKET I NG C R E AT I V I T Y

Brand Promo: Website or App Promotion NORTH AMERICA 22


NORTH AMERICA

GOLD FS APP PLAY BY PLAY FOX SPORTS FOX SPORTS

SLAP GLOBAL

Robert Gottlieb, EVP, Head of Marketing

Gerry Graf, Co-Founder

Bill Battin, SVP, On-Air Promos

Maxi Itzkoff, Co-Founder

Blake Danforth, VP, Creative

J. Ignacio Etchanique, Co-Founder

Keith Hirtz, VP, Marketing

DUMMY FILMS

Claudina Mercado, VP, Production

Harold Einstein, Director Michael Kanter, Producer

Justin Greenlee, Producer Alyssa Beltran, Coordinator, Marketing Shelby Thompson, Production Coordinator Samantha Perez, Production Coordinator Mic Brooling, Sound Design

ARCADE EDIT

Sila Sawyer, EP Andrew Cravotta, Senior Post Producer Dave Anderson, Editor

Kevin Prendeville, Flame

BRONZE

WHY’S IT JUST CALLED THE GLOBAL TV APP…?

CNN UNDERSCORED BLENDER

CORUS ENTERTAINMENT

CNN WORLDWIDE

23

PROMAX AWARDS 2021

S I LV E R

BRAND PROMO: WEBSITE OR APP PROMOTION

Steve Lewis, Creative Director


PROMAX AWARDS 2021 MARKETING CREATIVITY

M ARKET I NG C R E AT I V I T Y

Brand Promo: Holiday or Special Event Promo NORTH AMERICA 24


NORTH AMERICA

GOLD KIDS CHOICE AWARDS 2020 HERO SPOT NICKELODEON NICKELODEON

Jenny Wall, Chief Marketing Officer Tony Maxwell, SVP, Creative Director Joe Pappalardo, Sr. Director of Production Devin Melillo, Sr. Writer/Producer Matthew Tighe, Production Assistant Josh Powers, Production Manager Latoya Hamilton, Sr. Project Manager Michael Tenney, Sr. Director Project Manager Michael Waldron, SVP, Creative Art Director Giancarlo Barrera, Sr. Art Director Tim Lines, Animator Chris Stearns, Animator Chistian Huthmacher, Animator Hannah Segraves, Animator Jeremy Sawyer, Animator Wenting Wu, Designer Kerry Villamil, Graphics Manager Kurt Hartman, VP, Animation and Motion Graphics

BRONZE

NFL X NICKELODEON WILD CARD GAME AWARENESS TUNE IN

REMEMBER 9/11 HEROES ID

NICKELODEON

A+E NETWORKS: A&E

25

PROMAX AWARDS 2021

S I LV E R

BRAND PROMO: HOLIDAY OR SPECIAL EVENT PROMO

Erica Ottenberg, VP, Creative Director


PROMAX AWARDS 2021 MARKETING CREATIVITY

M ARKET I NG C R E AT I V I T Y

Brand Promo: Holiday or Special Event Campaign NORTH AMERICA 26


NORTH AMERICA

GOLD 25 DAYS OF CHRISTMAS CAMPAIGN FREEFORM FREEFORM

Casey Brickner, VP, Creative Brand & Design Alison Braman, Art Director Jasmine Karamzadeh, Graphics Producer Matt Hubball, Writer Ty Andrade, Writer Alison Braman, Design Director PRODUCTION CO.

Jean AGENCY

Sibling Rivalry (for the ID)

BRONZE

FX HULUWEEN

KIDS CHOICE AWARDS 2020 CAMPAIGN

FX NETWORKS

NICKELODEON

27

PROMAX AWARDS 2021

S I LV E R

BRAND PROMO: HOLIDAY OR SPECIAL EVENT CAMPAIGN

Kesime Bernard, Executive Creative Director


PROMAX AWARDS 2021 MARKETING CREATIVITY

M ARKET I NG C R E AT I V I T Y

Program Trailer Promo

NORTH AMERICA 28


NORTH AMERICA

GOLD MY PSYCHEDELIC LOVE STORY TRAILER SHOWTIME NETWORKS INC. SHOWTIME

Ian Brier, Creative Director

PROGRAM TRAILER PROMO

BRONZE

THE QUEEN’S GAMBIT TRAILER

DEAR... TRAILER

NETFLIX CREATIVE STUDIO

APPLE TV+

29

PROMAX AWARDS 2021

S I LV E R


PROMAX AWARDS 2021 MARKETING CREATIVITY

M ARKET I NG C R E AT I V I T Y

Syndicated Program Promo

NORTH AMERICA 30


NORTH AMERICA

GOLD LIVE WITH KELLY & RYAN “PERFECT PAIR” WALT DISNEY TELEVISION WALT DISNEY TELEVISION

Marina Bevilacqua, Props, NYC

Tom Connor, VP, Creative Marketing

Hil Steadman, AC/DIT, NYC

Bill Burton, SVP, Marketing

Ronald Arredondo, Gaffer, LA

Lori Schraner, Director, Creative Marketing

Juan Cervantes, Key Grip, LA Jon Strauss, Editor

TRAILER PARK

Ethan Cushing, Producer

Peter Martin, Executive Producer

Kristen Klimek, Production Coordinator

Michael Berkman, Director, NYC

Daniel Morris, Copywriter

Matt Linnell, Director, LA

Juan Arroyo, Storyboards

Charisse Manzi, Shoot Producer

Jon Miller, Motion Graphics/Compositing

Jess Dunlap, DP, LA

VK Shah, Online/Finishing

Robert DeMaio, DP, NYC

Yahel Dooley, Audio Mixer

Tom Festo, Gaffer, NYC

SYNDICATED PROGRAM PROMO

Hallie Neely, Key Grip, NYC

BRONZE

FAMILY GUY FRIDAYS

LIVE WITH KELLY AND RYAN WE LIVE HERE

CREATIVE MAMMALS

WALT DISNEY TELEVISION

31

PROMAX AWARDS 2021

S I LV E R


PROMAX AWARDS 2021 MARKETING CREATIVITY

M ARKET I NG C R E AT I V I T Y

Internal Marketing Presentation or Sizzle NORTH AMERICA 32


NORTH AMERICA

GOLD INVESTOR DAY SIZZLE DISNEY+ DISNEY+

Joe Earley, EVP Marketing & Operations Andy Baker, VP Creative Marketing Angie Poston, Director Marketing Strategy

INTERNAL MARKETING PRESENTATION OR SIZZLE

Angelica Corral, Project Manager THE HIVE

Thea Huang, Editor Ben Jackson, Editor Keith Cox, Producer John Dunn, Creative Director

BRONZE

UPFRONT SIZZLE

WARNERMEDIA STUDIOS END OF YEAR

PARAMOUNT+

WARNERMEDIA STUDIOS

33

PROMAX AWARDS 2021

S I LV E R


PROMAX AWARDS 2021 MARKETING CREATIVITY

M ARKET I NG C R E AT I V I T Y

External Marketing Presentation or Sizzle NORTH AMERICA 34


NORTH AMERICA

GOLD UPFRONT OLYMPICS PROMO NBCUNIVERSAL NBCUNIVERSAL

Josh Feldman, CMO, Advertising Creative Steven Rummer, SVP, Strategy and Creative Miguel Enrique Rodriguez, SVP, Production Operations Julien du Plessis, Creative Director Gaffney Elizabeth, Executive Producer Sandy Mogelberg, Project Manager GROUNDGLASS

Jason Fialkov, Director Janette de Villiers, Executive Producer Debra Stubbs, Head of Production Lisa du Toit, Producer Jared Malin, Production Manager Dean van Zyl, Director of Photography Megan Oehley, Production Coordinator

BRONZE

NATIONAL GEOGRAPHIC “WORLD IN A BOX”

CNN DIVERSITY, EQUITY & INCLUSION 2020 VIDEO

NATIONAL GEOGRAPHIC

CNN WORLDWIDE

35

PROMAX AWARDS 2021

S I LV E R

EXTERNAL MARKETING PRESENTATION OR SIZZLE

Karin Henderson, VP, Creative


PROMAX AWARDS 2021 MARKETING CREATIVITY

M ARKET I NG C R E AT I V I T Y

In-House Program Promo NORTH AMERICA 36


NORTH AMERICA

GOLD FARGO - FACE OFF FX NETWORKS FX NETWORKS

Stephanie Gibbons, Creative Director/President, Creative, Strategy & Digital, Multi-Platform Marketing Ethan Adelman, EVP, Content and Editorial Bernie DelCarpio, SVP, Content and Editorial Kenna McCabe, EVP, Production and Special Projects Steve Viola, SVP, Content Design & Visual Effects Dara Barton, VP, Production, Content Design & Visual Effects Amie Nguyen, VP Motion Design Elizabeth Knight, VP, Production and Special Projects Julie Graham, VP, Production and Special Projects Julia Danahey, Director, Content and Editorial Stephanie Machado, Director, Production and Special Projects Bryce Olson, Director, Post-Production Mike Parks, Sr. Art Director, Motion Design Paul Tolton, Director/ DP Jason Mendoza, Sr. Editor Rick Hassen, Producer, Motion Design

BRONZE

DISCOVERY+ NATURE

GANGS OF LONDON: LONDON

DISCOVERY

AMC+

37

PROMAX AWARDS 2021

S I LV E R

IN-HOUSE PROGRAM PROMO

Michael Perez, Director, Production, Motion Design


PROMAX AWARDS 2021 MARKETING CREATIVITY

M ARKET I NG C R E AT I V I T Y

In-House Program Campaign NORTH AMERICA 38


NORTH AMERICA

GOLD A TEACHER - S1 CAMPAIGN FX NETWORKS FX NETWORKS

Stephanie Gibbons, Creative Director/President, Creative, Strategy & Digital, Multi-Platform Marketing Ethan Adelman, EVP, Content and Editorial Bernie DelCarpio, SVP, Content and Editorial Paul Harris, VP, Content and Editorial Kenna McCabe, EVP, Production and Special Projects Elizabeth Knight, VP, Production and Special Projects Julie Graham, VP, Production and Special Projects Stephanie Machado, Director, Production and Special Projects Bryce Olson, Director, Post-Production Steve Viola, SVP, Content Design & Visual Effects Amie Nguyen, VP Motion Design Synderela Peng, Sr. Art Director Mike Parks, Sr. Art Director, Motion Design Jason Honeycutt, Editor Matthew Barry, Editor

BRONZE

THE QUEEN’S GAMBIT

CNN FILMS: JOHN LEWIS GOOD TROUBLE CAMPAIGN

NETFLIX CREATIVE STUDIO

CNN WORLDWIDE

39

PROMAX AWARDS 2021

S I LV E R

IN-HOUSE PROGRAM CAMPAIGN

Dara Barton, VP, Production, Content Design & Visual Effects


PROMAX AWARDS 2021 MARKETING CREATIVITY

M ARKET I NG C R E AT I V I T Y

Out-of-House Program Promo NORTH AMERICA 40


NORTH AMERICA

GOLD AKASHINGA: THE BRAVE ONES TRAILER NATIONAL GEOGRAPHIC NATIONAL GEOGRAPHIC

Chris Spencer, EVP Creative Tyler Korba, VP Creative Brian Everett, VP Design Maricruz Merlo, Project Manager EDIT/ DESIGN

Ignition

OUT-OF-HOUSE PROGRAM PROMO

BRONZE

KILLING EVE SEASON 3

BLACK NARCISSUS UNUSUAL THINGS

ZEALOT

FX NETWORKS

41

PROMAX AWARDS 2021

S I LV E R


PROMAX AWARDS 2021 MARKETING CREATIVITY

M ARKET I NG C R E AT I V I T Y

Out-of-House Program Campaign NORTH AMERICA 42


NORTH AMERICA

GOLD CNN FIRST LADIES CAMPAIGN CNN WORLDWIDE CNN WORLDWIDE

Allison Gollust, EVP & Chief Marketing Officer, WarnerMedia News & Sports Rick Lewchuk, SVP Creative Marketing and Brand Standards, CNN Worldwide Whit Friese, Vice President & Group Creative Director, CNN Creative Marketing Matt Barnett, Sr. Director, Production, CNN Creative Marketing

Robin Sterling, Senior Writer/Producer, CNN Creative Marketing Jenny Specker, Sr. Design Manager, CNN Creative Marketing Nichole Goralnik, Sr. Production Manager, CNN Creative Marketing Wei Wei Chen, Marketing/Production Assistant, CNN Creative Marketing Denise Patierno, Production Resource Manager, CNN Creative Marketing

BRONZE

CNN NEW YEAR’S EVE 2020 CAMPAIGN

DIRTY JOHN: THE BETTY BRODERICK STORY/CAMPAIGN

CNN WORLDWIDE

USA

43

PROMAX AWARDS 2021

S I LV E R

OUT-OF-HOUSE PROGRAM CAMPAIGN

Lisa Ghormley, Marketing Director, CNN Creative Marketing


PROMAX AWARDS 2021 MARKETING CREATIVITY

M ARKET I NG C R E AT I V I T Y

Episodic Program Promo

NORTH AMERICA 44


NORTH AMERICA

GOLD CNN DONKEY & ELEPHANT TELESCOPE CNN WORLDWIDE CNN WORLDWIDE

Allison Gollust, Chief Marketing Officer, CNN Creative Marketing Rick Lewchuk, Sr. Vice President, CNN Creative Marketing Whit Friese, Vice President & Group Creative Director, CNN Creative Marketing

EPISODIC PROGRAM PROMO

BRONZE

CNN ALICIA KEYS GOOD JOB

CNN DONKEY & ELEPHANT SIX FEET APART

CNN WORLDWIDE

CNN WORLDWIDE

45

PROMAX AWARDS 2021

S I LV E R


PROMAX AWARDS 2021 MARKETING CREATIVITY

M ARKET I NG C R E AT I V I T Y

Behind the Scenes Promo

NORTH AMERICA 46


NORTH AMERICA

GOLD HBO MAX: LEGENDARY: WERK IT (BTS) WARNERMEDIA ENTERTAINMENT WARNERMEDIA ENTERTAINMENT

Bret Havey, SVP, Brand Creative, TNT/TBS/truTV Pamela Craciun, VP/Creative Director, Brand Creative Kristin Boos, Director, On-Air Promotions Kate Allen, VP Design, TBS, TNT, truTV Chris Brooks, Sr. Art Director, TBS, TNT, truTV Josh Bradford, Design Producer, TBS, TNT, truTV David Beegle, Design Producer, TBS, TNT, truTV Ella Sims, Writer/Producer WARNERMEDIA STUDIOS

Gabe Freedman, Senior Editor Elliott Blakey, Sr. Composer/Sound Designer John Mandato, Senior Finisher Angela Hammer, Assistant Finishing Editor

BRONZE

HBO MAX: RAISED BY WOLVES: BEHIND THE SCENES CAMPAIGN

THE MAKING OF RYAN’S MYSTERY PLAYDATE: COMMAND CENTER

WARNERMEDIA ENTERTAINMENT

NICKELODEON

47

PROMAX AWARDS 2021

S I LV E R

BEHIND THE SCENES PROMO

Caleb Wilson, Assistant Editor


PROMAX AWARDS 2021 MARKETING CREATIVITY

M ARKET I NG C R E AT I V I T Y

Block of Programming Promo or Campaign NORTH AMERICA 48


NORTH AMERICA

GOLD SYFY FAN FEST STUNT: MOVIE SPOTS SYFY SYFY

Mike DeRienzo, Creative Director Stan Rapoport, Creative Director, Design Toi Phillips, Project Manager Valerie Barrantes, Production Assistant

BLOCK OF PROGRAMMING PROMO OR CAMPAIGN

Gina Barton, Designer Liza Bruno, Designer TONGAL

Carter Dahlgren, Filmmaker Orest Smilyanetz, Filmmaker Natalie Lucia, Filmmaker Maura & Pierce Cook, Filmmaker April Merl, Filmmaker

BRONZE

ANIDOM 2020 FALL LAUNCH

TBS: STAR WARS - “IT’S A TRAP” MAY THE 4TH MARATHON

FOX ENTERTAINMENT

WARNERMEDIA ENTERTAINMENT

49

PROMAX AWARDS 2021

S I LV E R


PROMAX AWARDS 2021 MARKETING CREATIVITY

M ARKET I NG C R E AT I V I T Y

Children: Clip-Based Program Promo NORTH AMERICA 50


NORTH AMERICA

GOLD TELETOON - SCOOBY SHAGGY SNACKING SCARE-ATHON CORUS ENTERTAINMENT CORUS ENTERTAINMENT

Ryan Dunn, Producer Jacob Jack, Editor Benjamin Gilchrist, Audio Engineer Michael Frolick, Creative Director Brent Peterson, Creative Agency Director

CHILDREN: CLIP-BASED PROGRAM PROMO

BRONZE

THE ASTRONAUTS TRAILER CUTDOWN

HBO MAX: KARMA

NICKELODEON

WARNERMEDIA ENTERTAINMENT

51

PROMAX AWARDS 2021

S I LV E R


PROMAX AWARDS 2021 MARKETING CREATIVITY

M ARKET I NG C R E AT I V I T Y

Children: Program Promo NORTH AMERICA 52


NORTH AMERICA

GOLD BACK TO SCHOOL HERO SPOT UNIVERSAL KIDS UNIVERSAL KIDS

Veronica Cepero, Vice President, Creative Kaori Sohma, Creative Director, Design & Motion Jessica Harring, Sr. Writer/Producer DESIGN CO.

Block and Tackle UNIVERSAL KIDS

Chris Burns, Audio Engineer Monica Horn, Project Coordinator Heather Bacci, Project Manager Nancy Mazzei, SVP Creative Tom Bayer, VP Production

CHILDREN: PROGRAM PROMO

BRONZE

SECRETS OF SULPHUR SPRINGS LAUNCH THIS IS SAVANNAH

SECRET SOCIETY OF SECONDBORN ROYALS - “BORN”

DISNEY BRANDED TELEVISION

THE SHOP

53

PROMAX AWARDS 2021

S I LV E R


PROMAX AWARDS 2021 MARKETING CREATIVITY

M ARKET I NG C R E AT I V I T Y

Children: Program Campaign NORTH AMERICA 54


NORTH AMERICA

GOLD ZOMBIES 2 DISNEY BRANDED TELEVISION DISNEY BRANDED TELEVISION

SHAPESHIFTER

Jill Hotchkiss, VP Creative

Keegan Martin, Editor

Ash Randall, Creative Director

KEEP ME POSTED

Elek Hendrickson, Writer Producer

Nathan Lantaff, Audio Engineer

John Ewart, Design Director

EDIT & AUDIO

Deb Bernard, Art Director Chris Ultimo, Manager - Graphic Production

Revolve

Ron Santarsiero, Editor Jessica Bodaken, VP Marketing Production Chris Holbrook, Director Marketing Production Olyvia Kim, Manager Marketing Production Sasha Aurora, Assistant Marketing Production

BRONZE

THE ASTRONAUTS LAUNCH

KIDS CHOICE AWARDS 2020

NICKELODEON

NICKELODEON

55

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Julia Wu, Associate Marketing Production


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Comedy: Clip-Based Promo NORTH AMERICA 56


NORTH AMERICA

GOLD ARCHER - MAGNUM OPUS FX NETWORKS FX NETWORKS

Stephanie Gibbons, Creative Director/President, Creative, Strategy & Digital, Multi-Platform Marketing Ethan Adelman, EVP, Content & Editorial Steve Viola, SVP, Content Design & Visual Effects Paul Rollens, SVP, Content and Editorial Tom Cropper, VP, Content & Editorial Amie Nguyen, VP Motion Design Dara Barton, VP, Production, Content Design & Visual Effects David Burnes, Director, Content and Editorial Jerome Cheng, Art Director, Motion Design Elizabeth Coopersmith, Sr. Manager, Content and Editorial Ileanna Sawyer, Sr. Writer/Producer

COMEDY: CLIP-BASED PROMO

EDITORIAL/SOUND DESIGN

Dutch Toast DESIGN/ANIMATION

Block and Tackle

BRONZE

BROOKLYN NINE-NINE / TEAM UP TRAILER

A.P. BIO TRAILER

NBC ENTERTAINMENT MARKETING & DIGITAL

PEACOCK

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Comedy: Program Promo NORTH AMERICA 58


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GOLD DAVE - HI FX NETWORKS FX NETWORKS

PRODUCTION COMPANY

Stephanie Gibbons, Creative Director/ President, Creative, Strategy & Digital, Multi-Platform

Spittn Image VFX

Kenna McCabe, EVP, Production and Special Projects

MPC

Ethan Adelman, EVP, Content & Editorial

JAX

Steve Viola, SVP, Content Design & Visual Effects

EDITORIAL/SOUND DESIGN

DESIGN/ANIMATION

Albert Romero, VP Motion Design

State Design

Dara Barton, VP, Production, Content Design & Visual Effects

ORIGINAL MUSIC

Elizabeth Knight, VP, Production and Special Projects

Dave Burd (AKA Lil Dicky)

Tom Cropper, VP, Content and Editorial Andre Carbonari, Sr. Art Director, Motion Design Stephanie Machado, Director, Production and Special Projects Michael Perez, Producer, Motion Design Jerome Cheng, Sr. Designer Brien White, Designer Paul Tolton, Director/ DP

BRONZE

ARCHER - MAGNUM OPUS

BREEDERS - A DAY IN THE LIFE

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59

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COMEDY: PROGRAM PROMO

Julie Graham, VP, Production and Special Projects


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Comedy: Program Campaign NORTH AMERICA 60


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GOLD BREEDERS - S1 CAMPAIGN FX NETWORKS FX NETWORKS

Stephanie Gibbons, Creative Director/President, Creative, Strategy & Digital, Multi-Platform Marketing Ethan Adelman, EVP, Content and Editorial Kenna McCabe, EVP, Production and Special Projects Steve Viola, SVP, Content Design & Visual Effects Tom Cropper, VP, Content and Editorial Elizabeth Knight, VP, Production and Special Projects Dara Barton, VP, Production, Content Design & Visual Effects Albert Romero, VP Motion Design Andre Carbonari, Sr. Art Director, Motion Design Jerome Cheng, Sr. Designer, Motion Design Bryce Olson, Director, Post-Production Michael Perez, Director, Production, Motion Design Alex Davis, Sr. Writer/Producer Jason Honeycutt, Editor EDITORIAL

Dutch Toast FX NETWORKS

Mike Drinkwater, Producer, Production

BRONZE

WHAT WE DO IN THE SHADOWS S2 CAMPAIGN

SHAMELESS SEASON 11 CAMPAIGN

FX NETWORKS

SHOWTIME NETWORKS INC.

61

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COMEDY: PROGRAM CAMPAIGN

Stephanie Machado, VP Production


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Daytime: Program Promo NORTH AMERICA 62


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GOLD LIVE WITH KELLY & RYAN “PERFECT PAIR” WALT DISNEY TELEVISION WALT DISNEY TELEVISION

Marina Bevilacqua, Props, NYC

Tom Connor, VP, Creative Marketing

Hil Steadman, AC/DIT, NYC

Bill Burton, SVP, Marketing

Ronald Arredondo, Gaffer, LA

Lori Schraner, Director, Creative Marketing

Juan Cervantes, Key Grip, LA Jon Strauss, Editor

TRAILER PARK

Ethan Cushing, Producer

Peter Martin, Executive Producer

Kristen Klimek, Production Coordinator

Michael Berkman, Director, NYC

Daniel Morris, Copywriter

Matt Linnell, Director, LA

Juan Arroyo, Storyboards

Charisse Manzi, Shoot Producer

Jon Miller, Motion Graphics/Compositing

Jess Dunlap, DP, LA

VK Shah, Online/Finishing

Robert DeMaio, DP, NYC

Yahel Dooley, Audio Mixer

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DAYTIME: PROGRAM PROMO

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Documentary: Clip-Based Promo NORTH AMERICA 64


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GOLD INSIDE PIXAR DISNEY+ DISNEY+

Joe Earley, EVP Marketing & Operations Andy Baker, VP Creative Marketing Angie Poston, Director Marketing Strategy Angelica Corral, Project Manager CREATE ADVERTISING

Margaret Ceccarelli, Editor Zoe Chau, Creative Director, VP Michael Trice, EVP, A/V Cynthia Daft-Blondelle, Music Supervisor Andrew Miller, Music Coordinator Mike Sausa, Creative Director/Head of Graphics Kate Adkins, Art Director Alex Gibbs, Lead Animator Natalie Vratney, Graphic Producer

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DOCUMENTARY: CLIP-BASED PROMO

Heather Kreamer, Head of Music


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Documentary: Program Promo NORTH AMERICA 66


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GOLD TIGER ZEALOT ZEALOT

Tiger Jesse Capello-Colon, Editor Cathy Pitoun, Producer Justin Edwards, Creative Director Justin Hamilton, Design Director Natalie Wali, Music Supervisor Brett Graves, Audio Engineer HBO

Patrick Cullert, Associate Creative Director Jae Oh, Creative Director

DOCUMENTARY: PROGRAM PROMO

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AKASHINGA: THE BRAVE ONES TRAILER

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67

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Documentary: Program Campaign NORTH AMERICA 68


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GOLD SEVEN WORLDS, ONE PLANET TRAILER, CHAOTIC TRAILER, BUZZWORDS, LINEAGE BBC AMERICA BBC AMERICA

Kevin Vitale, SVP - Creative & Campaign Marketing Dan Akers, Creative Director Laurie Mutschler, Production Director Ed Sherman, VP - Design and Brand Thomas Arnold, Campaign Producer & Editor Rich Cutler, Audio Mix/Sound Design

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SHARK WEEK 2020

CNN FILMS: SCANDALOUS: THE UNTOLD STORY OF THE NATIONAL ENQUIRER

DISCOVERY

CNN WORLDWIDE

69

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DOCUMENTARY: PROGRAM CAMPAIGN

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Dramatic: Clip-Based Program Promo NORTH AMERICA 70


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Dramatic: Program Promo NORTH AMERICA 72


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GOLD HBO MAX: RAISED BY WOLVES “THE BIG BAD WOLF” WARNERMEDIA ENTERTAINMENT WARNERMEDIA ENTERTAINMENT

Bret Havey, SVP Brand Creative TNT/TBS/truTV Pamela Craciun, VP Brand Creative TNT/TBS/truTV Kristin Boos, Director On-Air Promotions TNT/TBS/truTV Andrea Hochman, Associate Creative Director Justin Hintz, Post-Production Supervisor TNT/TBS/truTV Kate Allen, VP Design TNT/TBS/truTV Chris Brooks, Senior Art Director TNT/TBS/truTV Josh Bradford, Senior Design Manager TNT/TBS/truTV David Beegle, Design Manager TNT/TBS/truTV WARNERMEDIA STUDIOS

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BRONZE

A TEACHER - DREAM

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ZEALOT

73

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DRAMATIC: PROGRAM PROMO

Chris Whiffen, Senior Editor


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Dramatic: Program Campaign NORTH AMERICA 74


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EDITORIAL

Stephanie Gibbons, Creative Director/ President, Creative, Strategy & Digital, Multi-Platform Marketing

Buddha Jones

Ethan Adelman, EVP, Content & Editorial Kenna McCabe, EVP, Production & Special Projects

EDITORIAL

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Bernie Del Carpio, SVP, Content and Editorial Steve Viola, SVP, Content Design & Visual Effects

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BRONZE

MRS. AMERICA - CAMPAIGN

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75

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DRAMATIC: PROGRAM CAMPAIGN

Dara Barton, VP, Production, Content Design & Visual Effects


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Hosted Entertainment: Program Promo NORTH AMERICA 76


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GOLD THE DREW BARRYMORE SHOW KNOWN CBS MEDIA VENTURES

Drew Barrymore, Host & Executive Producer Chris Miller, Executive Producer Ember Truesdell, Executive Producer Jason Kurtz, Executive Producer Marianne Schaberg, Co-Executive Producer Mary Beth McAdaragh, EVP Marketing

HOSTED ENTERTAINMENT: PROGRAM PROMO

Howard Borim, SVP Marketing

BRONZE

PEACOCK - WILMORE LAUNCH

KIDS CHOICE AWARDS 2020 HERO SPOT

PEACOCK

NICKELODEON

77

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Live Event: Program Promo NORTH AMERICA 78


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GOLD MLB HOME FOX SPORTS FOX SPORTS

Robert Gottlieb, EVP, Head of Marketing Bill Battin, SVP, On-Air Promos Blake Danforth, VP, Creative Keith Hirtz, VP, Marketing Claudina Mercado, VP, Production Javier Castillo, Creative Director Kari Salrin, Producer Shane McLafferty, Editor Alyssa Beltran, Coordinator, Marketing Shelby Thompson, Production Assistant Guillermo Lecuona, Creative Director

LIVE EVENT: PROGRAM PROMO

Mic Brooling, Sound Design Kevin Prendeville, Flame

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INDY 500- THE WINNERS

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NBC SPORTS

FOX SPORTS

79

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Live Event: Program Campaign NORTH AMERICA 80


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GOLD CNN DONKEY & ELEPHANT CAMPAIGN CNN WORLDWIDE CNN WORLDWIDE

HOUSE SPECIAL

Allison Gollust, EVP & Chief Marketing Officer, WarnerMedia News & Sports

John Nolan, Director of Photography

Rick Lewchuk, SVP, Creative Marketing & Brand Standards, CNN Worldwide

Andrew Seistrup, Producer

Whit Friese, Vice President & Group Creative Director, CNN Creative Marketing Matt Barnett, Sr. Director, Production, CNN Creative Marketing

Aaron Sorenson, Director Gabe Sprenger, Stop-Motion Animator TH3RD SOUND

Chip Sloan, Audio Mixer & Co-Owner Lance Limbocker, Audio Mixer & Co-Owner

FIG

Mark Figliulo, Founder Ross Fletcher, Creative Director Howard Finkelstein, Creative Director Max Friedman, Design Director Jill Landaker Grunes, Head of Production Wes Falik, Senior Producer Sean McGee, Director of Integrated Business Affairs Noel Wilcox, Business Affairs Manager Jessica Rosen, Studio Producer

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CNN NEW YEAR’S EVE 2020 CAMPAIGN

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81

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News: Clip-Based Program Promo NORTH AMERICA 82


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GOLD CBS NEWS: NEVER STOP ASKING WHY CBS NEWS MARKETING CBS MARKETING

Mike Benson, President & Chief Marketing Officer Ryan Brockington, SVP Brand Creative & Design Ariel Parker, VP Global Brand Strategy & Planning CBS NEWS MARKETING

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83

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NEWS: CLIP-BASED PROGRAM PROMO

Justin DiLauro, Writer/Producer


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News: Program or Special Report Promo or Campaign NORTH AMERICA 84


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GOLD CNN DONKEY & ELEPHANT CAMPAIGN CNN WORLDWIDE HOUSE SPECIAL

Allison Gollust, EVP & Chief Marketing Officer, WarnerMedia News & Sports

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Chip Sloan, Audio Mixer & Co-Owner Lance Limbocker, Audio Mixer & Co-Owner

FIG

Mark Figliulo, Founder Scott Vitrone, CCO/Partner Ross Fletcher, Creative Director Howard Finkelstein, Creative Director Max Friedman, Design Director Jill Landaker Grunes, Head of Production Wes Falik, Senior Producer Sean McGee, Director of Integrated Business Affairs Noel Wilcox, Business Affairs Manager Jessica Rosen, Studio Producer

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PBS

85

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Sports: Clip-Based Program Promo NORTH AMERICA 86


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GOLD NBA TZ WARNERMEDIA STUDIOS TURNER SPORTS

Craig Barry, Executive Producer Drew Watkins, Creative Director Deaton Bell, Coordinating Producer Tyler Lassiter, Associate Creative Director John O’Connor, Executive Producer Marques Caos, Associate Producer Tony Hayes III, Associate Producer

SPORTS: CLIP-BASED PROGRAM PROMO

David Trager, Producer WARNERMEDIA STUDIOS

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BE WATER - “IT BECOMES”

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87

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Sports: Program Promo or Campaign NORTH AMERICA 88


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Chris Wolfe, Supervisor, Composite

Craig Barry, EVP/CCO Creative and Content

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Drew Watkins, EVP/Creative Director Creative and Content

Jordan McMonagle, Director of Photography

Chad Watkins, Executive Producer

Moni Shah, Sr. Director Sports Marketing

Deaton Bell, Senior Coordinating Producer Craig Murray, Coordinating Producer Chris Perkins, Coordinating Producer James Glenn, Senior Writer/Producer Oliver Atcheson, Producer

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Donald Williams, Associate Producer

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OUTCRY CAMPAIGN

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89

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Unscripted: Clip-Based Program Promo NORTH AMERICA 90


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CNN THIS IS LIFE WITH LISA LING LAUNCH TRAILER

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91

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Unscripted: Program Promo NORTH AMERICA 92


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GOLD THE UNXPLAINED - CONNECTING THE PIECES A+E NETWORKS: HISTORY HISTORY

Tim Nolan, Executive Creative Director Matt Neary, Brand Lead Kim Ferraro, Creative Director Jeremy Dann-Soury, Senior Writer/Producer Stephen Kammerer, Senior Editor Sarah Walker, EP, Marketing Production AGENCY

Elastic

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HLN VENGEANCE “KILLER FAMILIES”

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93

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Unscripted: Program Campaign NORTH AMERICA 94


NORTH AMERICA

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THE CIRCUS SEASON 6 CAMPAIGN

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Stunt Promotion

NORTH AMERICA 96


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Revolve

STUNT PROMOTION

BRONZE

31 MORE DAYS

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97

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KILLER CLASSICS

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99

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James Heth

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Webisode

NORTH AMERICA 102


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GOLD DESUS & MERO LIL ADVENTURES SHOWTIME NETWORKS INC. SHOWTIME NETWORKS INC.

WEBISODE

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COSMOS “CREATING COSMOS” IGTV SERIES

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Program Promotion Radio Promo NORTH AMERICA 104


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105

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Copywriting for a Radio Promo NORTH AMERICA 106


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107

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THE PLOT THICKENS: I’M STILL PETER BOGDANOVICH: TOAST OF TINSELTOWN

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109

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Podcast Promotion: Video Trailer NORTH AMERICA 110


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GOLD THE AUTOBIOGRAPHY OF MALCOLM X - LAUNCH TRAILER AUDIBLE AUDIBLE

Josh Pelzek, VP/Creative Director Deanna Paquette, Creative Director Josh Fischer, Senior Writer/Producer Cristin Burton, Senior Designer Stacy Cloutier, Director, Project Management

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THE PLOT THICKENS: I’M STILL PETER BOGDANOVICH: TOAST OF TINSELTOWN

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111

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Public Service Announcement Promo NORTH AMERICA 112


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GOLD BREAST CANCER: RAISE YOUR AWARENESS BET NETWORKS BET NETWORKS

DIRECTOR

Kimberly Paige, EVP, CMO BET Networks

Fredgy Noël

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BET NETWORKS

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Roderick Beltran, Creative Director

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BRONZE

NICKELODEON PRIDE 2020 LET YOUR FLAG FLY

CNN FACTS FIRST NO MATTER WHAT WE VOTE

NICKELODEON

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113

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PUBLIC SERVICE ANNOUNCEMENT PROMO

Rebecca Heineman, VP, Creative Operations & Production BET Networks

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Best in Class Social Good Campaign NORTH AMERICA 114


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GOLD #STAYTHEFFHOME CAMPAIGN FREEFORM FREEFORM

Tricia Melton, SVP, Marketing, Creative & Branding Dalia Ganz, VP Social Media, Digital Marketing & Synergy Casey Brickner, VP, Creative Brand & Design Allison Caviness, Creative Director Kimberly Eaton, Senior Manager, Brand Social Sarah Law, Manager, Brand Social Nic Stanich, Brand Social Video Lead Anna Blore, Social Media & Partnerships Manager Kim Horn, Social Media & Partnerships Manager Priyanka Vigneswaran, Social Media & Partnerships Manager Amina Ahmad, Senior Manager, Social Media & Synergy Katie Celia, Social Media & Synergy Manager Marissa Lopez, Social Media & Synergy Coordinator Sarah Weiner, Social Media & Synergy Manager Alison Braman, Design Director Michael Wong, Design Director Joyce Lin, Senior Designer DESIGNER/ANIMATORS

Keep Me Posted

BRONZE

BIOGRAPHY: YOU NEED TO KNOW

VOICES MAGNIFIED: CAMPAIGN

A+E NETWORKS: A&E

A+E NETWORKS: A&E

115

PROMAX AWARDS 2021

S I LV E R

BEST IN CLASS SOCIAL GOOD CAMPAIGN

Jessica Samson, Senior Manager, Social Media & Partnerships


PROMAX AWARDS 2021 MARKETING CREATIVITY

M ARKET I NG C R E AT I V I T Y

Editing

NORTH AMERICA 116


NORTH AMERICA

GOLD ARCHER - MAGNUM OPUS FX NETWORKS FX NETWORKS

Stephanie Gibbons, Creative Director/President, Creative, Strategy & Digital, Multi-Platform Marketing Ethan Adelman, EVP, Content & Editorial Steve Viola, SVP, Content Design & Visual Effects Paul Rollens, SVP, Content and Editorial Tom Cropper, VP, Content & Editorial Amie Nguyen, VP, Motion Design Dara Barton, VP, Production, Content Design & Visual Effects David Burnes, Director, Content and Editorial Jerome Cheng, Art Director, Motion Design Michael Perez, Producer, Motion Design Elizabeth Coopersmith, Sr. Manager, Content and Editorial Ileanna Sawyer, Sr. Writer/Producer DESIGN/ANIMATION

Block and Tackle EDITORIAL/SOUND DESIGN

Dutch Toast

EDITING

BRONZE

FX ON HULU - THE FUTURE

DIRTY JOHN: THE BETTY BRODERICK STORY / HI 30

FX NETWORKS

USA

117

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S I LV E R


PROMAX AWARDS 2021 MARKETING CREATIVITY

M ARKET I NG C R E AT I V I T Y

Copywriting

NORTH AMERICA 118


NORTH AMERICA

GOLD CNN FACTS FIRST WHAT A MASK SAYS CNN WORLDWIDE CNN WORLDWIDE

Allison Gollust, EVP & Chief Marketing Officer, WarnerMedia News & Sports Rick Lewchuk, SVP, Creative Marketing & Brand Standards, CNN Worldwide Whit Friese, Vice President & Group Creative Director, CNN Creative Marketing Matt Barnett, Sr. Director, Production, CNN Creative Marketing Nichole Goralnik, Sr. Production Manager, CNN Creative Marketing

COPYWRITING

BRONZE

CNN FACTS FIRST WHAT FACTS DO

SEVEN

CNN WORLDWIDE

MTV

119

PROMAX AWARDS 2021

S I LV E R


PROMAX AWARDS 2021 MARKETING CREATIVITY

M ARKET I NG C R E AT I V I T Y

Directing

NORTH AMERICA 120


NORTH AMERICA

GOLD CNN NEW YEAR’S EVE 2020 - 2021 MIGHT NOT SUCK CNN WORLDWIDE CNN WORLDWIDE

CLEAN CUTS

Allison Gollust, EVP & Chief Marketing Officer, WarnerMedia News & Sports

Harry Evans, Sound Designer

Rick Lewchuk, SVP, Creative Marketing & Brand Standards, CNN Worldwide Whit Friese, Vice President & Group Creative Director, CNN Creative Marketing Edward Reid, Creative Director, CNN Creative Marketing

PRODUCTION COMPANY

Minus L EDITORIAL

Nomad Edit COLOR CORRECTION

Stephen Krill, Marketing Director, CNN Creative Marketing

Color Collective

Leah Hall, Sr. Writer/Producer, CNN Creative Marketing

Ingenuity

VISUAL EFFECTS

AUDIO

Jobel Jose, Sr. Graphic Designer, CNN Creative Marketing

Plush NYC

Matt Barnett, Sr. Director, Production, CNN Creative Marketing Nichole Goralnik, Sr. Production Manager, CNN Creative Marketing

MUSIC

Syn Music

Kristin Hollis, Associate Producer, CNN Creative Marketing Nancy Malkin, Editor, CNN Image & Sound

BRONZE

DAVE S1 - HI (MUSIC VIDEO)

THE BACHELOR “GHOST”

FX NETWORKS

ABC ENTERTAINMENT

121

PROMAX AWARDS 2021

S I LV E R

DIRECTING

Greg Enfield, Production Manager, CNN Creative Marketing


PROMAX AWARDS 2021 MARKETING CREATIVITY

M ARKET I NG C R E AT I V I T Y

Animation

NORTH AMERICA 122


NORTH AMERICA

GOLD BIOGRAPHY: YOU NEED TO KNOW A+E NETWORKS: A&E A&E

Tim Nolan, Executive Creative Director Jonathan Davis, Brand Lead Christina Barry, Producer Kiera Wilson, Production Manager Cary Graber, Producer David Gerlach, Producer Michael Odofin, Producer Elizabeth Jackson, Producer Nina Ferro, Producer AGENCY

State Design

ANIMATION

BRONZE

BUNDLETOWN

CNN DONKEY & ELEPHANT MIDDLE SEAT

DISNEY+

CNN WORLDWIDE

123

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S I LV E R


PROMAX AWARDS 2021 MARKETING CREATIVITY

M ARKET I NG C R E AT I V I T Y

Sound Design

NORTH AMERICA 124


NORTH AMERICA

GOLD SEVEN MTV MTV

Jacqueline Parkes, Chief Marketing Officer, MTV Entertainment Group Amy Campbell, EVP Marketing, Brand Creative and Operations, MTV Entertainment Group Justin Russell, SVP Brand Creative, MTV Entertainment Group

Cameron Ly, Writer/Producer, MTV Entertainment Group Kazuomi Iwai, Design Director, MTV Entertainment Group Joyeux Noel, Executive Producer, VP Brand Creative & Production, MTV Entertainment Group

Thomas Berger, SVP, Brand Creative Design, MTV Entertainment Group

Francesca Batista, Executive Producer, Brand Creative & Production, MTV Entertainment Group

Deva Newman, SVP Brand Creative, MTV Entertainment Group

Fred Kim, Audio Engineer, MTV Entertainment Group

Sharita Petersen, Creative Director, MTV Entertainment Group

Brianna Cayo Cotter, SVP Social Impact, MTV Entertainment Group

Justin Freidus, Creative Director, MTV Entertainment Group Madge George, Creative Director, MTV Entertainment Group

SOUND DESIGN

BRONZE

SUMMER FILM IMAGE - SOUND

MUMBAI DIARIES 26/11 FIRST LOOK - INSTANT

SUNDANCETV

BANDSTAND

125

PROMAX AWARDS 2021

S I LV E R


PROMAX AWARDS 2021 MARKETING CREATIVITY

M ARKET I NG C R E AT I V I T Y

Sports: Editing NORTH AMERICA 126


NORTH AMERICA

GOLD NBA DIGITAL “ENOUGH NBA IS NEVER ENOUGH” TURNER SPORTS TURNER SPORTS

Chris Wolfe, Supervisor, Composite

Craig Barry, EVP/CCO Creative and Content

Sean McPherson, Supervisor, Composite

Drew Watkins, EVP/Creative Director Creative and Content

Jordan McMonagle, Director of Photography

Chad Watkins, Executive Producer

Moni Shah, Sr. Director Sports Marketing

Deaton Bell, Senior Coordinating Producer Tyler Lassiter, Associate Creative Director Craig Murray, Coordinating Producer Chris Perkins, Coordinating Producer James Glenn, Senior Writer/Producer Oliver Atcheson, Producer

Sarah Meneely, Manager, Production Haley Booth, Marketing Manager David Henshaw, Associate Producer Bill Irving, Associate Producer Stephen McCrary, Associate Producer Carol Baldwin, Associate Producer Evan McIntosh, DIT

Joseph Pistino, Producer

Donald Williams, Associate Producer

Brett Glover, Producer Brett Langefels, Senior Editor Caleb McLaughlin, Producer

SPORTS: EDITING

BRONZE

CHARLOS PPV MUSIC TRAILER

OLYMPIC COMBO SPOT

SHOWTIME NETWORKS INC.

CBC

127

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S I LV E R


PROMAX AWARDS 2021 MARKETING CREATIVITY

M ARKET I NG C R E AT I V I T Y

Sports: Directing

NORTH AMERICA 128


NORTH AMERICA

GOLD FS APP PING FOX SPORTS FOX SPORTS

Steve Lewis, Creative Director DUMMY FILMS

Harold Einstein, Director

SPORTS: DIRECTING

BRONZE

TOKYO2020: THAW

TSN WORLD JUNIORS

CBC

BELL MEDIA

129

PROMAX AWARDS 2021

S I LV E R


PROMAX AWARDS 2021 MARKETING CREATIVITY

M ARKET I NG C R E AT I V I T Y

Voice-Over Performance NORTH AMERICA 130


NORTH AMERICA

GOLD THE UNXPLAINED - CONNECTING THE PIECES A+E NETWORKS: HISTORY A&E

Tim Nolan, Executive Creative Director Matt Neary, Brand Lead Kim Ferraro, Creative Director Jeremy Dann-Soury, Senior Writer/Producer Stephen Kammerer, Senior Editor Sarah Walker, EP, Marketing Production AGENCY

Elastic VOICE-OVER ARTIST

William Shatner

VOICE-OVER PERFORMANCE

BRONZE

CNN RACE FOR THE WHITE HOUSE SEASON 2 JOURNEY

NASCAR TIN TYPE, STEPHEN DORFF

CNN WORLDWIDE

FOX SPORTS

131

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S I LV E R


PROMAX AWARDS 2021 ART DIRECTION & DESIGN

ART D IR EC T I O N & D E S I GN

Brand Image Design Promo NORTH AMERICA 132


NORTH AMERICA

GOLD NICK MOVIES THEATRICAL OPEN NICKELODEON NICKELODEON

Jenny Wall, Chief Marketing Officer Tony Maxwell, SVP, Creative Director Dana Osburn, Writer/Producer Anne Jacobs, Production Manager Kate Sutherland, Production Manager Earl Maronna, Jr., Project Manager Ramzy Masri, Art Director Kurt Hartman, VP, Animation and Motion Graphics Rob Kohr, Animation Director Shannon MacNeilage, VP, Design and Animation Michael Waldron, SVP, Creative Art Director Kerry Villamil, Graphics Manager Erica Ottenberg, VP, Creative Director

BRONZE

CBS ALL ACCESS / 2020 SIZZLE

CNN DONKEY & ELEPHANT SIX FEET APART

CBS ALL ACCESS

CNN WORLDWIDE

133

PROMAX AWARDS 2021

S I LV E R

BRAND IMAGE DESIGN PROMO

Joe Pappalardo, Sr. Director of Production


PROMAX AWARDS 2021 ART DIRECTION & DESIGN

ART D IR EC T I O N & D E S I GN

Total Brand Image Package NORTH AMERICA 134


NORTH AMERICA

GOLD BACK TO SCHOOL CAMPAIGN UNIVERSAL KIDS UNIVERSAL KIDS

Veronica Cepero, Vice President, Creative Kaori Sohma, Creative Director, Design & Motion Jessica Harring, Sr. Writer/Producer Ed Pokropski, Writer/Producer/Editor Eva Klein, Editor Leona Lee, Designer Keith Vincent, Designer Cynthea Diaz, Designer Roger Licari, Audio Engineer Chris Burns, Audio Engineer Dominick Barbera, Audio Engineer

TOTAL BRAND IMAGE PACKAGE

Monica Horn, Project Coordinator Heather Bacci, Project Manager Nancy Mazzei, SVP Creative Tom Bayer, VP Production DESIGN CO.

Block and Tackle

BRONZE

SUMMER CAMPAIGN CAMP PLAY S’MORE

CNN FACTS FIRST CAMPAIGN

UNIVERSAL KIDS

CNN WORLDWIDE

135

PROMAX AWARDS 2021

S I LV E R


PROMAX AWARDS 2021 ART DIRECTION & DESIGN

ART D IR EC T I O N & D E S I GN

Program Design Promo

NORTH AMERICA 136


NORTH AMERICA

GOLD DAVE: HI I AM DAVE :60 FX NETWORKS FX NETWORKS

PRODUCTION COMPANY

Stephanie Gibbons, Creative Director/ President, Creative, Strategy & Digital, Multi-Platform Marketing

Spittn Image VFX

Kenna McCabe, EVP, Production & Special Projects

MPC

Ethan Adelman, EVP, Content & Editorial Steve Viola, SVP, Content Design & Visual Effects

JAX

EDITORIAL/SOUND DESIGN

DESIGN/ANIMATION

Albert Romero, VP, Motion Design

State Design

Dara Barton, VP, Production, Content Design & Visual Effects

ORIGINAL MUSIC

Elizabeth Knight, VP, Production & Special Projects

Dave Burd (AKA Lil Dicky)

Julie Graham, VP, Production & Special Projects Andre Carbonari, Sr. Art Director, Motion Design Stephanie Machado, Director, Production & Special Projects Michael Perez, Producer, Motion Design Jerome Cheng, Sr. Designer Brien White, Designer Paul Tolton, Director/DP

BRONZE

AMERICAN SOUL SEASON 2

DEVS: ACCESS AMAYA :30

BET NETWORKS

FX NETWORKS

137

PROMAX AWARDS 2021

S I LV E R

PROGRAM DESIGN PROMO

Tom Cropper, VP, Content & Editorial


PROMAX AWARDS 2021 ART DIRECTION & DESIGN

ART D IR EC T I O N & D E S I GN

Total Program Package

NORTH AMERICA 138


NORTH AMERICA

GOLD CNN DONKEY & ELEPHANT CAMPAIGN CNN WORLDWIDE CNN WORLDWIDE

HOUSE SPECIAL

Allison Gollust, EVP & Chief Marketing Officer, WarnerMedia News & Sports

John Nolan, Director of Photography

Rick Lewchuk, SVP, Creative Marketing & Brand Standards, CNN Worldwide

Andrew Seistrup, Producer

Whit Friese, Vice President & Group Creative Director, CNN Creative Marketing Matt Barnett, Sr. Director, Production, CNN Creative Marketing

Aaron Sorenson, Director Gabe Sprenger, Stop-Motion Animator TH3RD SOUND

Chip Sloan, Audio Mixer & Co-Owner Lance Limbocker, Audio Mixer & Co-Owner

FIG

Mark Figliulo, Founder Scott Vitrone, CCO/Partner Ross Fletcher, Creative Director Howard Finkelstein, Creative Director Jill Landaker Grunes, Head of Production Wes Falik, Senior Producer Sean McGee, Director of Integrated Business Affairs Noel Wilcox, Business Affairs Manager Jessica Rosen, Studio Producer

BRONZE

DEVS: ACCESS AMAYA, NATURE TECH, MULTIVERSE, RINGS, GOLD ID

MRS. AMERICA: CATE ID, BY A WOMAN, CRITIC SPOT, CAST RUN ID, RALLY

FX NETWORKS

FX NETWORKS

139

PROMAX AWARDS 2021

S I LV E R

TOTAL PROGRAM PACKAGE

Max Friedman, Design Director


PROMAX AWARDS 2021 ART DIRECTION & DESIGN

ART D IR EC T I O N & D E S I GN

In-House Program Promo - Design NORTH AMERICA 140


NORTH AMERICA

GOLD KILLER CLASSICS PARAMOUNT NETWORK MTV ENTERTAINMENT GROUP

COMEDY CENTRAL

Jacqueline Parkes, Chief Marketing Officer, MTV Entertainment Group

Vedia Ayvaz, SVP Brand Creative, Comedy Central

Amy Campbell, EVP Marketing, Brand Creative and Operations, MTV Entertainment Group

Mike Davidowitz, VP Creative Director, Comedy Central

Justin Russell, SVP Brand Creative, MTV Entertainment Group Thomas Berger, SVP, Brand Creative Design, MTV Entertainment Group

Emmanuelle Leboeuf, Writer/Producer, Comedy Central Brett Glass, Editor

Jennifer McComb, Sr Supervising Producer, MTV Entertainment Group Kimberly Conroy, Producer, MTV Entertainment Group Michael Sutton Long, Designer, MTV Entertainment Group Cryssy Cheung, Designer, MTV Entertainment Group John Wilkinson, Audio Engineer, MTV Entertainment Group

BRONZE

AMERICAN SOUL SEASON 2

THE GOOD LORD BIRD TRAILER

BET NETWORKS

SHOWTIME NETWORKS INC.

141

PROMAX AWARDS 2021

S I LV E R

IN-HOUSE PROGRAM PROMO - DESIGN

Ian Kahn, Sr Design Production Director, MTV Entertainment Group


PROMAX AWARDS 2021 ART DIRECTION & DESIGN

ART D IR EC T I O N & D E S I GN

Out-of-House Program Promo - Design NORTH AMERICA 142


NORTH AMERICA

GOLD DAVE: HI I AM DAVE :60 FX NETWORKS FX NETWORKS

PRODUCTION COMPANY

Stephanie Gibbons, Creative Director/ President, Creative, Strategy & Digital, Multi-Platform Marketing

Spittn Image VFX

Kenna McCabe, EVP, Production & Special Projects

MPC

Ethan Adelman, EVP, Content & Editorial

JAX DESIGN/ANIMATION

Albert Romero, VP, Motion Design

State Design

Dara Barton, VP, Production, Content Design & Visual Effects

ORIGINAL MUSIC

Elizabeth Knight, VP, Production & Special Projects

Dave Burd (AKA Lil Dicky)

Julie Graham, VP, Production & Special Projects Tom Cropper, VP, Content & Editorial Andre Carbonari, Sr. Art Director, Motion Design Stephanie Machado, Director, Production & Special Projects Michael Perez, Producer, Motion Design Jerome Cheng, Sr. Designer Brien White, Designer Paul Tolton, Director/DP

BRONZE

KILLER INSIDE: THE MIND OF AARON HERNANDEZ

CNN NEW YEAR’S EVE 2020 2021 MIGHT NOT SUCK

ZEALOT

CNN WORLDWIDE

143

PROMAX AWARDS 2021

S I LV E R

OUT-OF-HOUSE PROGRAM PROMO - DESIGN

Steve Viola, SVP, Content Design & Visual Effects

EDITORIAL/SOUND DESIGN


PROMAX AWARDS 2021 ART DIRECTION & DESIGN

ART D IR EC T I O N & D E S I GN

Holiday/Seasonal/ Special Event Design Promo NORTH AMERICA 144


NORTH AMERICA

GOLD KILLER CLASSICS PARAMOUNT NETWORK COMEDY CENTRAL

Jacqueline Parkes, Chief Marketing Officer, MTV Entertainment Group

Vedia Ayvaz, SVP Brand Creative, Comedy Central

Amy Campbell, EVP Marketing, Brand Creative and Operations, MTV Entertainment Group

Mike Davidowitz, VP Creative Director, Comedy Central

Justin Russell, SVP Brand Creative, MTV Entertainment Group Thomas Berger, SVP, Brand Creative Design, MTV Entertainment Group

Emmanuelle Leboeuf, Writer/Producer, Comedy Central Brett Glass, Editor

Ian Kahn, Sr Design Production Director, MTV Entertainment Group Jennifer McComb, Sr Supervising Producer, MTV Entertainment Group Kimberly Conroy, Producer, MTV Entertainment Group Michael Sutton Long, Designer, MTV Entertainment Group Cryssy Cheung, Designer, MTV Entertainment Group John Wilkinson, Audio Engineer, MTV Entertainment Group

BRONZE

NFL X NICKELODEON WILD CARD GAME AWARENESS TUNE IN

CHRISTMAS EVE WITH THE FAMILY

NICKELODEON

IFC

145

PROMAX AWARDS 2021

S I LV E R

HOLIDAY/SEASONAL/SPECIAL EVENT DESIGN PROMO

MTV ENTERTAINMENT GROUP


PROMAX AWARDS 2021 ART DIRECTION & DESIGN

ART D IR EC T I O N & D E S I GN

Sports: Image Design Promo NORTH AMERICA 146


NORTH AMERICA

GOLD WWE RAW: MUST BE MONDAY ANTHEM USA USA

Jeff Blackman, SVP, Head of Creative Tom Neff, Creative Director Stan Rapoport, Creative Director, Design Michael Pinho, Executive Producer Lisa Fleming, Project Manager Amanda Leemans, Project Coordinator Valerie Barrantes, Production Assistant AGENCY

King and Country

SPORTS: IMAGE DESIGN PROMO

BRONZE

ESPN NBA COUNTDOWN TEASE

NFL KICKOFF

ESPN CREATIVE STUDIO

NFL MEDIA

147

PROMAX AWARDS 2021

S I LV E R


PROMAX AWARDS 2021 ART DIRECTION & DESIGN

ART D IR EC T I O N & D E S I GN

Sports: Image Design Campaign NORTH AMERICA 148


NORTH AMERICA

GOLD MLB TONIGHT LAVA STUDIO LAVA STUDIO

MLB NETWORK

David Woodward, Creative Director

Christopher Mallory, SVP, Creative Services

Kyle Reynolds, Art Director

Premier Maldonado, Creative Director

Carlos Velasquez, Senior Designer

Jeffrey Boccia, Art Director

Robert Kirkpatrick, Exec Producer

Robert Quist, Director

Susie Shuttleworth, Exec Producer

Daniel Muhr, Graphic Artist

Maria Hill, Producer

Kaitlin Riccardi, Manager, Creative Services

Andy Fernandez, Animator

David Corrado, Manager, Creative Services

Olive Welsh, Animator

Robert McGlarry, Exec Producer

Abraham Torna, Animator

Dave Patterson, Exec Producer Helmut Von Lichten, Music

BRONZE

ESPN COLLEGE FOOTBALL

2020 DIRECTV NFL SUNDAY TICKET

ESPN CREATIVE STUDIO

AT&T

149

PROMAX AWARDS 2021

S I LV E R

SPORTS: IMAGE DESIGN CAMPAIGN

Rick Van Benschoten, Sound


PROMAX AWARDS 2021 ART DIRECTION & DESIGN

ART D IR EC T I O N & D E S I GN

Sports: Image Design for a Special Event NORTH AMERICA 150


NORTH AMERICA

GOLD ESPN HEISMAN TROPHY CEREMONY ESPN CREATIVE STUDIO ESPN CREATIVE STUDIO

Tim O’Shaughnessy, Creative Director Dale Harney, Art Director Lindsay Reiff, Executive Producer Will Huang, Senior Concept Artist Dana Drezek, Supervisor Lisa Rader, Designer II Alex Young, Coordinating Designer Aly Cleaves, Designer Amanda Wagner, Designer Carol Boyle, Animation Supervisor Matt Bernabeo, Producer Tom Roseski, Animation Supervisor David Sparrgrove, Director Chris Carroll, Coordinating Designer Pam Neff, Senior Director Matt Tucker, Manager Jon Nagle, Coordinating Designer Amy Nelson, Supervisor Brad Griswold, Coordinating Designer Caitlin DelVillano, Music Coordinator Joanne Strange, Music Supervisor

BRONZE

NFL X NICKELODEON WILD CARD GAME

CHARLO BROTHERS PPV :30

NICKELODEON

SHOWTIME NETWORKS INC.

151

PROMAX AWARDS 2021

S I LV E R

SPORTS: IMAGE DESIGN FOR A SPECIAL EVENT

Jeremy Bond, Senior Concept Artist


PROMAX AWARDS 2021 ART DIRECTION & DESIGN

ART D IR EC T I O N & D E S I GN

Sports: Program Front Ends/ Open/Titles NORTH AMERICA 152


NORTH AMERICA

GOLD MLS ON TSN BELL MEDIA BELL MEDIA

Jon Arklay, VP Brand, Marketing & Publicity Linda Masci Linton, Director Brand & Production Stephen Gilmore, Creative Director Matt Mamic, Associate Creative Director Thomas Bove, Motion Designer

BRONZE

MLB TONIGHT OPEN

TSN HOCKEY OPEN

LAVA STUDIO

TWO FRESH CREATIVE

153

PROMAX AWARDS 2021

S I LV E R

SPORTS: PROGRAM FRONT ENDS/OPEN/TITLES

Luis Torres, Associate Creative Director


PROMAX AWARDS 2021 ART DIRECTION & DESIGN

ART D IR EC T I O N & D E S I GN

News: Program Open/Titles NORTH AMERICA 154


NORTH AMERICA

GOLD CNN THE PANDEMIC AND THE PRESIDENT CNN WORLDWIDE CNN WORLDWIDE

Kathryn Jaroneski, Creative Director Haider Najeeb, Sr. Production Designer Richard Kranz, Sr. Compositor Stefan Sokal, Compositor Kristen Alden, Sr. Production Manager Michelle Rozsa, Sr. Producer Matt Scheibner, Post Producer Jess Small, Producer Natalie Angley, Producer

NEWS: PROGRAM OPEN/TITLES

BRONZE

CNN BATS THE MYSTERY BEHIND COVID-19

CNN CORONAVIRUS PANDEMIC

CNN WORLDWIDE

CNN WORLDWIDE

155

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S I LV E R


PROMAX AWARDS 2021 ART DIRECTION & DESIGN

ART D IR EC T I O N & D E S I GN

Short Form Promotion

NORTH AMERICA 156


NORTH AMERICA

GOLD HLN FROZEN MOMENTS CNN WORLDWIDE CNN WORLDWIDE

Allison Gollust, Chief Marketing Officer, CNN Creative Marketing Rick Lewchuk, Sr. Vice President, CNN Creative Marketing Whit Friese, Vice President & Group Creative Director, CNN Creative Marketing

SHORT FORM PROMOTION

BRONZE

CNN DONKEY & ELEPHANT MIDDLE SEAT

CNN FACTS FIRST WHAT A MASK SAYS

CNN WORLDWIDE

CNN WORLDWIDE

157

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S I LV E R


PROMAX AWARDS 2021 ART DIRECTION & DESIGN

ART D IR EC T I O N & D E S I GN

Internal Marketing Presentation NORTH AMERICA 158


NORTH AMERICA

GOLD ONE HULU HULU HULU - CREATIVE TEAM

Reid Thompson, Creative Director Vivi Nguyen, Senior Team Lead, Project Manager Hansen Smith, Senior Principal, Product Design HULU - AGENCY

Michael Schneider, Vice President, Brand Marketing Andres Montaro, Senior Manager, Product Design, Watch Team Atusa Savi, Technical Program Manager Matt Walker, Team Lead, Design

BRONZE

CNN DIVERSITY & INCLUSION 2020 VIDEO

INVESTOR DAY SIZZLE

CNN WORLDWIDE

DISNEY+

159

PROMAX AWARDS 2021

S I LV E R

INTERNAL MARKETING PRESENTATION

Justin Kowalec, Team Lead, Motion Graphics


PROMAX AWARDS 2021 ART DIRECTION & DESIGN

ART D IR EC T I O N & D E S I GN

Animation

NORTH AMERICA 160


NORTH AMERICA

GOLD DAVE - HI (MUSIC VIDEO) FX NETWORKS FX NETWORKS

PRODUCTION COMPANY

Stephanie Gibbons, Creative Director/ President, Creative, Strategy & Digital, Multi-Platform Marketing

Spittn Image VFX

Kenna McCabe, EVP, Production & Special Projects

MPC

Ethan Adelman, EVP, Content & Editorial

JAX

Steve Viola, SVP, Content Design & Visual Effects

EDITORIAL/SOUND DESIGN

DESIGN/ANIMATION

Albert Romero, VP, Motion Design

State Design

Dara Barton, VP, Production, Content Design & Visual Effects

ORIGINAL MUSIC

Elizabeth Knight, VP, Production & Special Projects

Dave Burd (AKA Lil Dicky)

Julie Graham, VP, Production & Special Projects Tom Cropper, VP, Content & Editorial Andre Carbonari, Sr. Art Director, Motion Design Stephanie Machado, Director, Production & Special Projects Michael Perez, Producer, Motion Design

ANIMATION

Jerome Cheng, Sr. Designer Brien White, Designer Paul Tolton, Director/DP

BRONZE

CNN DONKEY & ELEPHANT TELESCOPE

DECISION 2020: TRAIL GUIDE ANIMATIONS

CNN WORLDWIDE

MSNBC

161

PROMAX AWARDS 2021

S I LV E R


PROMAX AWARDS 2021 ART DIRECTION & DESIGN

ART D IR EC T I O N & D E S I GN

Channel ID

NORTH AMERICA 162


NORTH AMERICA

GOLD SYFY FAN-MADE NETWORK IDS SYFY SYFY

Mike DeRienzo, Creative Director Rachel Zeolla, Creative Director Stan Rapoport, Creative Director, Design Toi Phillips, Project Manager Natalie Miller, Production Assistant VENDOR

Tongal ANIMATORS

Heavy Visuals Dasky Designs Jimmy Ahlander Noah Miller Crankhub

CHANNEL ID

BRONZE

NICKELODEON HALLOWEEN IDS 2020

SYFY FANGRRLS WOMEN’S HISTORY MONTH IDS

NICKELODEON

SYFY

163

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S I LV E R


PROMAX AWARDS 2021 ART DIRECTION & DESIGN

ART D IR EC T I O N & D E S I GN

Program ID

NORTH AMERICA 164


NORTH AMERICA

GOLD LOVE HOWEVER THE FF YOU WANT - IDS FREEFORM FREEFORM

Tricia Melton, SVP, Marketing, Creative & Branding Casey Brickner, VP, Creative Brand & Design Alison Braman, Design Director Jasmine Karamzadeh, Graphics Producer AGENCY

Dutch Toast

PROGRAM ID

BRONZE

ALTERED CARBON S2 DATE ANNOUNCE - S2 ID REVEAL

DAVE: ID :10

NETFLIX CREATIVE STUDIO

FX NETWORKS

165

PROMAX AWARDS 2021

S I LV E R


PROMAX AWARDS 2021 ART DIRECTION & DESIGN

ART D IR EC T I O N & D E S I GN

Informational Graphics

NORTH AMERICA 166


NORTH AMERICA

GOLD MISSION TO MARS. MEET PERSEVERANCE. THE WEATHER CHANNEL THE WEATHER CHANNEL

Nora Zimmett, EVP & Weather Channel, Chief Content Officer Michael Potts, VP, Design Nick Weinmiller, Creative Director Jon Johnson, Design Director Matt Sitkowski, Science Editor in Chief Mike Chesterfield, Sr. Director, Weather Presentation Warren Drones, Sr. Technical Artist Alberto Crespo, Principal VFX Artist Wisdom Udo, Sr. VFX Artist Jim Cantore, Expert Meteorologist

INFORMATIONAL GRAPHICS

Tevin Wooten, Meteorologist Jenna Bell, Designer Dan Wegendt, Designer

BRONZE

SURGEFX

FIRENADO

THE WEATHER CHANNEL

THE WEATHER CHANNEL

167

PROMAX AWARDS 2021

S I LV E R


PROMAX AWARDS 2021 ART DIRECTION & DESIGN

ART D IR EC T I O N & D E S I GN

Interstitial/Bumper

NORTH AMERICA 168


NORTH AMERICA

GOLD TZGZ INTERSTITIALS SYFY SYFY

Justin Grazioli, Creative Director Rob Edmond, Creative Director Amanda Leemans, Project Manager Whitney Shin, Writer/Producer (Omni) Max Zaslove, Writer/Producer (Nursery Re-Rhymes) Jaime Villanueva, Creator/Animator (Zargo) VENDOR (OMNI)

Primal Screen VENDOR (NURSERY RE-RHYMES)

Black Math VENDOR (ZARGO)

Tongal

INTERSTITIAL/BUMPER

BRONZE

SUMMER FRIDAY WITH JB SMOOVE / IFC

NEXT BUMPERS

IFC

FOX ENTERTAINMENT

169

PROMAX AWARDS 2021

S I LV E R


PROMAX AWARDS 2021 ART DIRECTION & DESIGN

ART D IR EC T I O N & D E S I GN

Interstitial and Program Wraps Campaign NORTH AMERICA 170


NORTH AMERICA

GOLD FRIDAY THE 13TH MARATHON WRAPS SYFY SYFY

Diana Davis, Creative Director Max Tedaldi, Content Director Chris Williamson, Creative Director, Design Lauren Wynter, Sr. Project Manager Tiffany Chu, Motion Designer Folake Ayiloge, Production Coordinator Natalie Miller, Production Assistant CJ Santosuosso, Production Assistant VENDOR

Crazypants Productions VENDOR

Lussier

BRONZE

PLAY-ALONG INTERSTITIALS

THE WALKING DEAD EPISODE DIARIES

UNIVERSAL KIDS

AMC

171

PROMAX AWARDS 2021

S I LV E R

INTERSTITIAL AND PROGRAM WRAPS CAMPAIGN

Elana Baumgarten, Writer/Producer


PROMAX AWARDS 2021 ART DIRECTION & DESIGN

ART D IR EC T I O N & D E S I GN

Motion Graphics

NORTH AMERICA 172


NORTH AMERICA

GOLD DAVE - HI (MUSIC VIDEO) FX NETWORKS FX NETWORKS

PRODUCTION COMPANY

Stephanie Gibbons, Creative Director/ President, Creative, Strategy & Digital, Multi-Platform Marketing

Spittn Image VFX

Kenna McCabe, EVP, Production & Special Projects

MPC

Ethan Adelman, EVP, Content & Editorial

JAX

Steve Viola, SVP, Content Design & Visual Effects

EDITORIAL/SOUND DESIGN

DESIGN/ANIMATION

Albert Romero, VP, Motion Design

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237

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USE OF PAID SOCIAL MEDIA TO PROMOTE A PROGRAM OR SERIES

CNN WORLDWIDE


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CNN WORLDWIDE

239

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CONTENT FOR DIGITAL PROMO

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241

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243

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CNN WORLDWIDE


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245

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247

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PROMAX AWARDS 2021 DIGITAL & SOCIAL

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GOLD DAVE TRAILER SWIPE UP

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Stephanie Gibbons, Creative Director/President, Creative, Strategy & Digital, Multi-Platform Marketing Sally Daws, EVP, Advertising, Strategy & Digital Kenna McCabe, EVP, Production & Special Projects Jason Phipps, SVP, Digital Media Marketing Joe Paulding, VP, Social Media & Content Elizabeth Knight, VP, Production and Special Projects Antonio Hernandez, Director, Social Media & Content Jessica Galliart, Producer, Social Media Jordan Zavaleta, Manager, Production & Special Projects Steve Viola, SVP, Content Design & Visual Effects Amie Nguyen, VP, Motion Design Synderela Peng, Sr. Art Director Alvaro Masa, Director, Integrated Design Pia Alvendia, Design and Animation Mel Reeck, Producer, Motion Design Chase Heaverlo, Director of Photography

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251

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NORTH AMERICA 252


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The Times

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257

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259

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TECHNICAL INNOVATIONS: DIGITAL PLATFORMS

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Stephanie Gibbons, President, Creative, Strategy & Digital, Multi-Platform Marketing Kenya Hardaway, SVP, Integrated Promotions Sara Mald, VP, Integrated Promotions Michelle Perin, Director, Integrated Promotions Janet Tennyson, Manager, Integrated Promotions Alvaro Morales, Coordinator, Integrated Promotions MOTION AND DIGITAL DESIGN, MULTI-PLATFORM MARKETING

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HULUWEEN: DRIVE-IN THEATER

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263

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NORTH AMERICA 264


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265

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NORTH AMERICA 266


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267

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NORTH AMERICA 268


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GOLD MINI-MOCKS: FINGER PARKOUR COMEDY CENTRAL DIGITAL COMEDY CENTRAL DIGITAL

Greg Washburn, Director Mitch Lewis, Creative Director Lesley Robin, VP, Social Strategy Alysha Lalji, Social Strategy Director Katharine Jaruzelski, Social Strategy Sr. Manager Dahlia Taheri, Social Strategy Coordinator Greg Washburn, Writer Nik Kazoura, Writer

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NORTH AMERICA 270


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271

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Josh Kovolenko, SVP - Marketing Megan Desouza, VP - Marketing Strategy Pablo Pulido, VP, Brand Creative Jamie Dugger, Creative Director Peter Lanier, Supervising Producer Daniel Oleksiuk, Sr Director, Production Javier Montufar, Sr Production Manager Jacki O’Connor, Sr Production Coordinator PAGE 269

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FX NETWORKS

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273

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FUNNIEST PROMO

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PROMAX AWARDS 2021 SPECIAL CATEGORIES

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275

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SOUNDBYTE, INC

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277

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NORTH AMERICA 278


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279

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281

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MUSIC VIDEO OR SHORT SUBJECT VIDEO

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PRODUCTION COMPANY

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285

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Music: Best Use of Original Music/Score NORTH AMERICA 286


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287

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MUSIC: BEST USE OF ORIGINAL MUSIC/SCORE

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SPORTS: BEST USE OF MUSIC

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291

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MOVIES: KEY ART

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297

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NORTH AMERICA

GOLD RELIC MOCEAN IFC FILMS

Matt Landers, VP, Marketing MOCEAN

Kishan Muthucumaru, Executive Creative Director Nathaniel Wheeler, Creative Director Robert Dunbar, Associate Creative Director Candi Vong, SVP Account Services Nathaniel Wheeler, Designer (Hero) Ravi Rochanayon, Designer (Teaser) Liz English, Designer (Characters)

MOVIES: KEY ART CAMPAIGN

BRONZE

BLACK BOX

THE LIE

MOCEAN

MOCEAN

299

PROMAX AWARDS 2021

S I LV E R


PROMAX AWARDS 2021 MOVIE MARKETING

M OV IE M A R K ET I NG

Television Movie Promo

NORTH AMERICA 300


NORTH AMERICA

GOLD ZOMBIES 2 THE WEREWOLVES ARE COMING DISNEY BRANDED TELEVISION DISNEY BRANDED TELEVISION

Jill Hotchkiss, VP Creative Ash Randall, Creative Director Elek Hendrickson, Writer Producer John Ewart, Design Director Deb Bernard, Art Director Chris Ultimo, Manager - Graphic Production Elek Hendrickson, Shoot Director Ron Santarsiero, Editor Jessica Bodaken, VP Marketing Production Chris Holbrook, Director Marketing Production Olyvia Kim, Manager Marketing Production Julia Wu, Associate Marketing Production KEEP ME POSTED

Nathan Lantaff, Audio Engineer

BRONZE

PUSH IT SALT-N-PEPA MOVIE TEASE

THE CLARK SISTERS: FIRST LADIES OF GOSPEL

A+E NETWORKS: LIFETIME

A+E NETWORKS: LIFETIME

301

PROMAX AWARDS 2021

S I LV E R

TELEVISION MOVIE PROMO

Sasha Aurora, Assistant Marketing Production


PROMAX AWARDS 2021 MOVIE MARKETING

M OV IE M A R K ET I NG

Theatrical Movie Shown on Television Promo or Campaign NORTH AMERICA 302


NORTH AMERICA

GOLD SYFY FAN FEST STUNT: MOVIE SPOTS SYFY Mike DeRienzo, Creative Director Stan Rapoport, Creative Director, Design Toi Phillips, Project Manager Valerie Barrantes, Production Assistant Gina Barton, Designer Liza Bruno, Designer VENDOR

Tongal TONGAL

Carter Dahlgren, Filmmaker Orest Smilyanetz, Filmmaker Natalie Lucia, Filmmaker Maura & Pierce Cook, Filmmaker April Merl, Filmmaker

BRONZE

FXX MOVIES - RED SPARROW

E! LEARNING

FX NETWORKS

E!

303

PROMAX AWARDS 2021

S I LV E R

THEATRICAL MOVIE SHOWN ON TELEVISION PROMO OR CAMPAIGN

SYFY


PROMAX AWARDS 2021 CONTENT PARTNERSHIPS

CO N TEN T PA RT NE RS HI P S

Content Partnership: Movie and Program/ Series Tie-In NORTH AMERICA 304


NORTH AMERICA

GOLD FOX MASKED SINGER & WB’S SCOOB FOX OLYMPUS GROUP

Dana Nussbaum, EVP, Global Media

Laura Olson, Mascot Division Account Manager

Chad Love, VP, Domestic Media Amanda Edwards, EVP, Creative Advertising (former)

FOX ENTERTAINMENT

Bianca Swartz, SVP, Worldwide Branded Content and Sponsorships (former)

Flory Litchfield, VP, Productions & Operations

Vanessa Sanchez, Hearts & Science, Director, Media Promotions and Sponsorships TOP RIGHT CORNER

Dean Norris, Executive Producer Kimberly Cohrs, Associate Manager, Production & Operations Andrew Friedman, Director, Operations Alex Hughes, VP, Integrated Creative

Dan Clifton, Director Michael Dallatore, Director of Photography Michael Gonzales, Line Producer Dan Fine, Production Design Lenka Padysakova, Costume Designer Cara Maiatico, Production Coordinator Alex Rydell, Editor

Brian Kahn, Creative Director/Writer/Producer Nancy Croston, SVP, Entertainment Brand Partnerships Laura Caraccioli, SVP, Head of Strategic Creative Partnerships Jennifer Antonellis, VP, Entertainment Brand Partnerships Nate Norrish, VP, Strategic Creative Partnerships

David Van Dyke, VFX Supervisor ATKPLN

Justin Skerpan, Animation Producer Jeff Masters, CG Supervisor

Mariela Deras, Director, Entertainment Brand Partnerships Gavin Flickinger, VP, Entertainment Brand Partnerships Digital

BLOCKED BY FIRE

Kelly Russell, Senior Manager, Entertainment Brand Partnerships Digital

David Van Dyke, VFX Supervisor Stephen Cheatum, VFX

Nick Giron, Manager, Strategic Creative Partnerships

Shane Strickman, VFX

CONTENT PARTNERSHIP: MOVIE AND PROGRAM/SERIES TIE-IN

WARNER BROS.

PIXEL DASH

Evan Smith, Game Engine Set Design Jason Tate, Game Engine Animation

BRONZE

BAD BOYS 4 LIFE

LIKE A BOSS

ESPN CREATIVE STUDIO

BRAVO/NBCUNIVERSAL

305

PROMAX AWARDS 2021

S I LV E R


PROMAX AWARDS 2021 CONTENT PARTNERSHIPS

CO N TEN T PA RT NE RS HI P S

Content Partnership: Program/Series and Product Tie In NORTH AMERICA 306


NORTH AMERICA

GOLD SHARK WEEK BURGER KING DISCOVERY Josh Kovolenko, SVP - Marketing Michael Eisenbaum, VP, Branded Nettie Ferrara, Senior Production Manager Daniel Tripod, Writer/Producer DC COLLECTIVE

Paul Molin, Director Thuy Dinh, Executive Producer Peter Davis, Editor Adam Corey, Creative Director Jeff Mullen, Audio Mix James Heth, Producer Austin Sepulveda, Producer Thom McCallum, Director of Photography Vin Guglielmina, Director of Photography Matt Furuta, Assistant Camera Steve Yeung, Visual Effects

BRONZE

SCIENCE CHANNEL LG WASH TOWER

KELLOGGS FROSTED FLAKES / MISSION TIGER :30 PRO-SOCIAL SPOT

DISCOVERY

DISNEY CREATIVEWORKS

307

PROMAX AWARDS 2021

S I LV E R

CONTENT PARTNERSHIP: PROGRAM/SERIES AND PRODUCT TIE IN

DISCOVERY


PROMAX AWARDS 2021 CONTENT PARTNERSHIPS

CO N TEN T PA RT NE RS HI P S

Content Partnership: Promo/Campaign Advertising NORTH AMERICA 308


NORTH AMERICA

GOLD KFC “A RECIPE FOR SEDUCTION” MINI MOVIE CAMPAIGN A+E NETWORKS: LIFETIME INSOMNIA

Tim Nolan, Executive Creative Director

Glenn Schubert, Executive Producer

Valerie Albanese, Brand Lead

M. Shannon McHugh, Supervising Producer

David DeSocio, EVP, Ad Sales Marketing & Partnerships

Frank Skelly, Editor

Maura O’Donovan, VP Ad Sales Partnerships Production

WIEDEN+KENNEDY

Eric Baldwin, Executive Creative Director

Melanie Harris, Director Ad Sales Partnerships

Jarrod Higgins, Creative Director

Carolyn Cacace, Sr. Manager Ad Sales Partnerships

Christa Prater, Copywriter

Niki Mandell, VP Ad Sales Partnerships

Lawrence Melilli, Creative Director Maggie Paris, Art Director

Marissa Forenza, Sr. Manager Ad Sales Partnerships JEAN

Josh Rothfeld, Producer Don Davis, DP Nat Prisco, Writer/Director Armand Prisco, Writer

BRONZE

ONWARD

HULUWEEN: ALMOST SCARY CAMPAIGN

ESPN CREATIVE STUDIO

HULU

309

PROMAX AWARDS 2021

S I LV E R

CONTENT PARTNERSHIP: PROMO/CAMPAIGN - ADVERTISING

LIFETIME


PROMAX AWARDS 2021 CONTENT PARTNERSHIPS

CO N TEN T PA RT NE RS HI P S

Content Partnership: Using Multiple Platforms NORTH AMERICA 310


NORTH AMERICA

GOLD FORD BRONCO: BUILT WILD DISNEY CREATIVEWORKS GTB

Jeffrey Weinstock, Vice President & Creative Director, ABC CreativeWorks

Curt Jackson, Brand Content & Alliances, Team Ford

Chris Powers, Executive Creative Director, ABC CreativeWorks

STEPT STUDIOS

Neil Sadhu, Writer/Producer, Branded Content, ABC CreativeWorks

Cam Riley, Executive Producer

Carrie Brezezinski-Hsu, Vice President, ESPN CreativeWorks & Multimedia Sponsorship Integration Anthony Nelson, Vice President, Production, ESPN CreativeWorks Jay Marotte, Senior Creative Director, ESPN CreativeWorks

Nick Martini, Director Laura Cushing, Executive Producer RIVERSIDE ENTERTAINMENT

Pastor Alvarado, Executive Producer Jeff Molyneaux, Executive Producer Nina Meredith, Director FORD

Paul Meehan, Creative Director, ESPN CreativeWorks Nick Aquilino, Associate Producer II, ESPN CreativeWorks Michael Wiese, Senior Vice President, Branded Content, National Geographic CreativeWorks Tom King, Senior Creative Director, Branded Content, National Geographic CreativeWorks Susie Miles, Line Producer, Branded Content, National Geographic CreativeWorks

BRONZE

NAT GEO & SUBARU “PACIFIC COAST HIGHWAY”

TNT: 2020 SAG AWARDS + SUBARU

NATIONAL GEOGRAPHIC

WARNERMEDIA ENTERTAINMENT

311

PROMAX AWARDS 2021

S I LV E R

CONTENT PARTNERSHIP: USING MULTIPLE PLATFORMS

DISNEY CREATIVEWORKS


PROMAX AWARDS 2021 CONTENT PARTNERSHIPS

CO N TEN T PA RT NE RS HI P S

Content Partnership: Outegration NORTH AMERICA 312


NORTH AMERICA

GOLD GROWN-ISH/OLIVE GARDEN DISNEY/FREEFORM DISNEY/FREEFORM

Tricia Melton, SVP, Marketing, Creative & Branding Denise Mark, VP, Creative, Integrated Custom Content Ed Tommasi, Creative Director

CONTENT PARTNERSHIP: OUTEGRATION

BRONZE

FOX THE MASKED SINGER: SCOOB SANDWICH

TROLLS WORLD TOUR X RUPAUL’S DRAG RACE

FOX ENTERTAINMENT

VIACOMCBS

313

PROMAX AWARDS 2021

S I LV E R


PROMAX AWARDS 2021 CONTENT PARTNERSHIPS

CO N TEN T PA RT NE RS HI P S

Content Partnership: Best Use of an Athlete NORTH AMERICA 314


NORTH AMERICA

GOLD WWE DAIRY QUEEN USA NETWORK/NBCUNIVERSAL NBCU

Patrick Trettenero, SVP, Creative Tom Neff, Creative Director Lance Billington, Shoots Producer Daniela Decca, Project Manager Jamie Cutburth, SVP, Creative Partnerships Jason Bisogni, VP, Marketing Sabrina Bloom, Director, Creative Partnerships Noelle Dumesle, Manager, Marketing STATE LANE FILMS - SHOOT PRODUCTION

Glen Owen, Director POST/EDITING

Black Spot CLIENT

DQ PARTNER

WWE

BRONZE

NBA ON TNT: STATE FARM SUBSTITUTES AT DESK

AMERICAN NINJA WARRIOR JUNIOR S2 - MEET VICTORIA

TURNER SPORTS

UNIVERSAL KIDS

315

PROMAX AWARDS 2021

S I LV E R

CONTENT PARTNERSHIP: BEST USE OF AN ATHLETE

Masha Paul, Writer/Producer/Editor


PROMAX AWARDS 2021 CONTENT PARTNERSHIPS

CO N TEN T PA RT NE RS HI P S

Content Partnership: Sports and Product Tie-In NORTH AMERICA 316


NORTH AMERICA

GOLD STATE FARM / THE LAST DANCE ESPN CREATIVE STUDIO DISNEY

Sean Hanrahan, Sr. VP Brand & Marketing Solutions ESPN

Carrie Brzezinski-Hsu, VP Creative Studio Jay Marrotte, Sr. Creative Director Creative Studio Jamie Overkamp, Creative Director Creative Studio Andy Truong, Writer Creative Studio Anthony Nelson, VP Production Creative Studio Kyle Wright, Sr. Director Production Creative Studio Nick Aquilino, Producer Creative Studio Nicole Gartner, Sr. Social Media Brand Content Specialist Chris Duffy, Director Talent Management Lisa Stokes, Director Talent Relations ARTCLASS

Shaun Collings, Director Geno Imbriale, Managing Director Kate Aspell, Executive Producer Carlos Reyes, Director of Photography Sparkle Jones, Head of Production James Boger, Editor Louie Cohen, Editor

BRONZE

HULU X ESPN “SVP WON’T DO IT”

DOS EQUIS

ESPN

ESPN CREATIVE STUDIO

317

PROMAX AWARDS 2021

S I LV E R

CONTENT PARTNERSHIP: SPORTS AND PRODUCT TIE-IN

Colin Ryan, Manager CW Strategy


PROMAX AWARDS 2021 PUBLIC RELATIONS

P UB L IC R E L AT I O NS

Publicity: Best Campaign for Content NORTH AMERICA 318


NORTH AMERICA

GOLD THE DAILY SHOW “TREVOR NOAH & ASSOCIATES AND SONS” PRINT AD COMEDY CENTRAL COMEDY CENTRAL

PUBLICITY: BEST CAMPAIGN FOR CONTENT

BRONZE

AWKWAFINA 7 TRAIN TAKEOVER

SOUTH PARK: THE PANDEMIC SPECIAL DENVER BRONCOS ACTIVATION

COMEDY CENTRAL

COMEDY CENTRAL

319

PROMAX AWARDS 2021

S I LV E R


PROMAX AWARDS 2021 PUBLIC RELATIONS

P UB L IC R E L AT I O NS

Publicity: For-Your-Consideration (FYC) Promo NORTH AMERICA 320


NORTH AMERICA

GOLD WHAT WE DO IN THE SHADOWS LUCKY BREWS FYC FX NETWORKS FX NETWORKS

PUBLICITY: FOR-YOUR-CONSIDERATION (FYC) PROMO

S I LV E R PROMAX AWARDS 2021

AMCN OMNI FYC “CHOOSE” AMCN

321


PROMAX AWARDS 2021 PUBLIC RELATIONS

P UB L IC R E L AT I O NS

Publicity: Premium or Specialty Items NORTH AMERICA 322


NORTH AMERICA

GOLD HISTORY’S GREATEST MYSTERIES PRESS KIT A+E NETWORKS: HISTORY HISTORY

Tim Nolan, Executive Creative Director Matt Neary, Brand Lead Ilene Block, VP Print Matt Ehmann, Creative Director

PUBLICITY: PREMIUM OR SPECIALTY ITEMS

Scott Heinz, Art Director Deni Belanich, Art Director AGENCY

Axis Promotions

BRONZE

“PIECE IT TOGETHER!” “THE MASKED SINGER” SEASON 4 COSTUME PUZZLE MAILER

RUPAUL’S DRAG RACE S13 PREMIERE KITS

FOX ENTERTAINMENT

VH1

323

PROMAX AWARDS 2021

S I LV E R


PROMAX AWARDS 2021 PUBLIC RELATIONS

P UB L IC R E L AT I O NS

Publicity: Best Integrated Corporate Responsibility Campaign NORTH AMERICA 324


NORTH AMERICA

GOLD VOICES MAGNIFIED: CAMPAIGN

A&E

Tim Nolan, Executive Creative Director Jonathan Davis, A&E Marketing Brand Lead Michelle Weaver, Creative Director Rosa White, Creative Director Ted Butler, Creative Director Michelle Baetiong, Production Lead Chris Kim, Production Lead McCamey Lynn, Production Lead Cary Graber, Producer Tisa Cassidy, Production Lead Sarah Walker, Production Lead Kate Leonard, Production Lead DESIGN AGENCY

Sibling Rivalry

BRONZE

MY CAUSE MY CLEATS IT TAKES ALL OF US

FOX PRESENTS IHEART LIVING ROOM CONCERT FOR AMERICA

NFL MEDIA

FOX, TENTH PLANET PRODUCTIONS, IHEARTMEDIA

325

PROMAX AWARDS 2021

S I LV E R

PUBLICITY: BEST INTEGRATED CORPORATE RESPONSIBILITY CAMPAIGN

A+E NETWORKS: A&E


PROMAX AWARDS 2021 PUBLIC RELATIONS

P UB L IC R E L AT I O NS

Publicity: Best Stunt NORTH AMERICA 326


NORTH AMERICA

GOLD AWKWAFINA 7 TRAIN TAKEOVER COMEDY CENTRAL COMEDY CENTRAL

FALLON

Josh Line, EVP Brand Marketing, Creative & Digital Studios, Comedy Central

Mara Carolan, Director

Shawn Silverman, SVP Brand Marketing & Events, Comedy Central

Riley Rhodes, Associate

Vedia Ayvaz, SVP, Brand Creative, Comedy Central Matt Silvestri, VP Brand Creative, Comedy Central Sara Eaton, VP, Brand Marketing & Media Planning, Comedy Central Danielle Wager, Director, Brand Marketing & Media Planning, Comedy Central Megan Happ, Sr. Manager, Brand Marketing & Media Planning, Comedy Central

PUBLICITY: BEST STUNT

Vinny Lopez, Creative Director, Comedy Central Lisa Goldman, Writer Producer, Comedy Central Max Cohn, Writer, Comedy Central Patrick Krass, Producer/ Editor, Comedy Central Andrea Torres, Project Manager, Comedy Central

BRONZE

SOUTH PARK: THE PANDEMIC SPECIAL DENVER BRONCOS ACTIVATION

THE DAILY SHOW “TREVOR NOAH & ASSOCIATES AND SONS” PRINT AD

COMEDY CENTRAL

COMEDY CENTRAL

327

PROMAX AWARDS 2021

S I LV E R



SPA R K S T U D EN T


330


Spark Student

JUDGES Brian Everett Edward Reid Garrett Cook John Varvi Lara Wickes Lauren Muir Luigi Bellizzi Maria Pecoraro Colthorp Premier Maldonado Roderick Beltran Scott Wyles Sean Houston Stephen Schwartz Stephen Krill Tracy Grandstaff

331


PROMAX AWARDS 2021

Art Direction & Design: Motion Graphics G OL D A SUN - TITLE SEQUENCE Tiffany Shen ArtCenter College of Design

General Promo G OL D MOON KNIGHT Akshay Tiwari Savannah College of Art and Design

Key Art/Poster G OL D AVOIDING MEDIOCRITY Kellie Ng Ringling College of Art and Design

SPARK STUDENT 332


SPARK STUDENT

Best Use Of Music

Public Service Announcement

G OLD

G OL D

A SUN - TITLE SEQUENCE

CREATIVE BLOCK: YOUR FRENEMY

Tiffany Shen ArtCenter College of Design

Yu Xin King Savannah College of Art and Design

Title Sequence

Showcase Reel

G OLD

G OL D

THE MARVELOUS MRS. MAISEL

NICOLE CONSTANCE DEMO REEL

SHOW PACKAGE

Nicole Constance Ringling College of Art and Design

Dae Kim Savannah College of Art and Design

Against All Odds

G OLD

G OL D

ESPN

ROUTINE RHYTHMS!

Yea Eun Jung ArtCenter College of Design

Haeri Cho Ringling College of Art and Design

333

PROMAX AWARDS 2021

Brand Identity


334


SHARE the HONOR

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Order at awards.promax.org

335


THANK YOU to the OFFICIAL MUSIC SPONSOR of the PROMA X NORTH AMERICA AWARDS


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