2020 Promax Global Excellence Awards Winners Guide

Page 1

Official Winners Guide



Table of Contents Judges & Jury

2

Of The Year Winners

6

Marketing Creativity

9

Art Direction & Design

67

Branded Content

91

Digital & Social

97

Print

113

Multiplatform/360 Campaign

129

Special Categories

137

Adaptive Categories

153


JUDGES

top row ( l to r )

BORIS GORLOV

BURCIN GULSEN

CESAR SABROSO

Head of Creative Department RT

VP, Marketing, PR & Creative The Walt Disney Company

Sr. Vice President of Marketing A+E Networks Latin America

bottom row ( l to r )

2

JACOB WEINREICH

SERGIO ORTEGA

CMO TV 2 Denmark

Brand & Creative Senior Manager Discovery Italia

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE


JURY

2020 Promax Global Excellence First Round Adeline Ferro

Elmar Krick

Marc Strotmann

Qi Ma

Adi Leach

Emanuela Denti

Marcelo Liberini

Ralf Strohmeier

Agostinho Ribeiro

Emily Kurtz

Marcial Gonzalez

Raluca Andreica

Alex Norris

Eniko Harsanyi

Marcio Cortez Melendez

Regie Bautista

Alex Messianu

Eric Rinaldi

Maria Pecoraro Colthorp

Robert Przyszlak

Amber Rana

Esteban Ron

Mariana Cortes

Robert Middleton

Ana Vicent

Esteban Camp

Mark Collins

Rodrigo Pimenta

Andre Takeda

Esteban Madrazo

Matt Kehrli

Sandile Ntlemo

Andreas Hoess

Eungseok Lim

Matt Scarff

Sarah Jane Canning

Andres Barrera Lugo

Frank Guillouard

Mauricio Carrandi

Sean Dixon

Andrew Lennie

Gerardo Baston Del Castillo

Mehmet Onur

Sean Cathal O Coileain

Angela Bassichetti

Gilles Prieur

Meredith Neary

Serhat Gurova

Annabel Dundas

Guillermo Vazquez-Pico

Michael Klima

Shawn Silverman

Arquimedes Garcia

Henning Roch

Milena Alexandrova

Sherry Carpenter

Asra Alikhan

Hiawatha Bradley

Monica Bloom

Simon Dean

Betim Bozkurt

Ifat Raz

Nataliia Vovk

Sock Tin Khoo

Bjarte Slinning

Ilan Goldenstein

Nelson Montes-Bono

Sophia Spinelli

Boris Felipe

Jaime Sainz

Nestor Carvajal

Soren Andersen

Brandon Heyburgh

Javier Beltran

Nicolas Rostan

Stephan Riebel

Brian Gawronski

Javier De Innocentis

Nicolau Tudela

Stephen Clark

Camila Amaral

Jessica Rojas

Nigel Cole-Bowen

Steve Weinshel

Carole Pelletier

Jesus Martinez

Niko Demordaunt

Steven Huybrechts

Catarina Barradas

Jesus Rodriguez

Nikolaos Tsimouris

Suchita Karmokar

Dale Lockett

Joseph Uliano

Noah Kozinko

Suzanne Pontey

Dane Macbeth

Jp Christopher Malitte

Oksana Borisova

Thato Mokoena

Daniel Marini

Juan Lahoz

Olena Martynova

Theodora Baka

Daniel Gutierrez

Julian Munro

Oliver Hernandez

Thomas Markert

Danielle Lafortune

Kinga Molska

Olivier Schaack

Tom Steiner

Dave Flood

Klaus Schuntermann

Otavio Pinto

Tony Lakin

David Cuccio

Kristi Kilday

Paul Mortimore

Tony Pipes

Debbie Hall

Laurent Sauvage

Paul Backhouse

Tord Elfwendahl

Diana Costantini

Leandro Rosenzveig

Paula Williams

Valeria Lodeserto

Dima Toukan

Lieven Van Overbeke

Pauline Russell

Vedia Ayvaz

Drew Sidener

Lili Sheroziya

Pedro S. Gonzålez D’Lima

Vineesh Edakkara

Edcarlo Silva

Lindsey Meador

Peter Jaworowski

William Murphy

Eduardo Garcia

Lisa Mouradian

Peter Chin

Elena Petrova

Maja Saveljic

Pierluigi Colantoni

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

3




Global Excellence Of The Year Award Winners


MARKETING TEAM OF THE YEAR

AGENCY OF THE YEAR

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

7


8

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE


MARKETING CREATIVITY

BRAND IMAGE PROMO

GOLD

Silver

INSTANT SUMMER

ESSENTIAL VIEWING

FINNISH BROADCASTING COMPANY - YLE

COSMO SPAIN

BRONZE GET FREE STAY FREE OPENVIEW

MARKETING CREATIVITY

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

9


BRAND IMAGE PROMO CAMPAIGN

GOLD

Silver

TLC DIGITAL COLLECTION

WOMEN’S WORLD CUP CAMPAIGN

DISCOVERY CREATIVE LONDON

FOX SPORTS MARKETING

DISCOVERY CREATIVE LONDON

Kip Katesmark, Creative Director Vijay Logan, Creative John-Paul Smith, Creative Kasey George, Producer Mark Warner, Motion Designer Sian Butcher, Motion Designer Victoria Cartwright, Motion Designer

BRONZE ID BRAND CAMPAIGN - EVERY ENDING HAS A BEGINNING INVESTIGATION DISCOVERY

10

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

MARKETING CREATIVITY


LONG FORMAT BRAND IMAGE

GOLD

Silver

BETO & ELENA

ALL THAT WE SHARE - CONNECTED

AMÉRICA TELEVISIÓN

TV 2 DENMARK

AMÉRICA TELEVISIÓN

Jacques Aragones, CMO Ana Paola Mazuelos, Brand Analyst Mauricio Torres Bohl, Art Director CIRCUS GREY

Pedro José De Zavala, CEO José Rivera y Piérola, CCO Charlie Tolmos, Executive Creative Director Yasu Arakaki, Creative Rodrigo Melgar, Creative Zinka Mendoza, Brands Director

BRONZE GEWOON ONGEWOON ADMIT ONE MEDIA FOR KYKNET

REBECA

Manuel Oxenford, Director Alejandro Noriega, Producer

MARKETING CREATIVITY

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

11


BRAND PROMO: WEBSITE OR APP PROMOTION

GOLD

Silver

HBO EUROPE THE CURE

CRAVE: SPOILER FREE

HBO EUROPE

BELL MEDIA

HBO EUROPE

Adam Ecsery, Creative Director/Producer Peter Mihola, Creative Director Lili Trajtler, Account/Coordinator Balazs Bรถjthe, VP of Creative Sandor Hunyadi, Sound Design Gergely Muhari, Sound Design Peter Lendvai, Graphics Design Peter Varsics, Creative Director Melinda Doczi, VP of Marketing Tamas Jezernyiczky, Account/Coordinator Anna Vincze, Marketing Manager

12

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

BRONZE RADIO-CANADA OHDIO APP LAUNCH RADIO-CANADA

MARKETING CREATIVITY


BRAND PROMO: HOLIDAY OR SPECIAL EVENT SPOT

GOLD

Silver

SHOOT IN SHOT

THE DANISH GENERAL ELECTION

FRIDAY! TV CHANNEL

TV 2 DENMARK

FRIDAY! TV CHANNEL

Artem Gladchenko, Marketing Director Anna Apet, Head of On-Air Marketing Alexey Krokhin, Head of On-Air Graphics Natalya Solovieva, Designer Alexey Savchinsky, Editing Andrey Skripunov, Sound Producer

BRONZE HBO GAME OF THRONES LUNAR NEW YEAR ID 2019 WARNERMEDIA ENTERTAINMENT NETWORKS, ASIA PACIFIC

MARKETING CREATIVITY

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

13


BRAND PROMO: HOLIDAY OR SPECIAL EVENT CAMPAIGN

GOLD

Silver

3SAT CHRISTMAS CAMPAIGN 2019

“KILLER CLASSICS” CAMPAIGN

ZDF

PARAMOUNT NETWORK

WIELANDT GMBH

Konrad Wielandt, Producer/ Director/Idea Ekkehard Voigt, Copy Writer Oliver Maier, DoP Arne Langenbach, Animation/Visual Effects ZDF / 3SAT

Thomas Grimm, Head of Marketing Uli Dankemeyer, Head of Program-Marketing, Team 3sat Anna Saup, Project Manager/Concept Idea Frederik Hochheimer, Creative Assistance Michael Franzen, Creative Assistance

14

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

BRONZE CBS HOLIDAY CAMPAIGN CBS

MARKETING CREATIVITY


PROGRAM TRAILER PROMO

GOLD

Silver

HOSTILE PLANET “MADNESS” TRAILER

CNN THE MOVIES SUPERTEASE

NATIONAL GEOGRAPHIC

CNN WORLDWIDE

NATIONAL GEOGRAPHIC

Chris Spencer, EVP Creative Tyler Korba, VP Creative David Numbers, Writer/Producer Brian Everett, VP Design Kendrah Polk, Project Manager

BRONZE CNN FILMS: APOLLO 11 TRAILER CNN WORLDWIDE

MARKETING CREATIVITY

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

15


SYNDICATED PROGRAM PROMO

GOLD

Silver

POLICE ACADEMY

FRIENDS TOM SELLECK STUNT

TNT4

VIACOMCBS NETWORKS AFRICA

TNT4

Anna Godunova, Head Of On-Air Promo Sergey Tarakanov, Editor In-Chief Alfredo Nieves, Sound Designer Anastasia Rzhevskaya, Editor Yuriy Solovev, Broadcast Designer

BRONZE THE RIGHT KIND OF MOVIES TNT4

16

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

MARKETING CREATIVITY


CABLE/ONLINE PLATFORMS/SATELLITE: BRAND IMAGE PROMO OR CAMPAIGN

GOLD

Silver

BRAND IMAGE CAMPAIGN – BE MOVED

OSTROSUZHETNOE PROMOTIONAL CAMPAIGN

STUDIO ZOO

TRICOLOR

BRONZE SKY STORE IMAGE “CLOUDS” SKY DEUTSCHLAND FERNSEHEN GMBH & CO. KG

MARKETING CREATIVITY

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

17


INTERNAL MARKETING OR SIZZLE

GOLD

Silver

CNN LOGO USAGE GUIDE

HBO UPFRONT PRESENTATION EUPHORIA

CNN WORLDWIDE CNN WORLDWIDE

SPILLIT

Allison Gollust, Executive Vice President &

Chris Engle, Executive Producer Ed Rhine, Executive Creative Director Kimberly Peterson, Director of Business Development Julie Morrandez, Sr. Producer Samantha Mireles, Lead Designer/Animator Derek Superville, Designer/Animator Michael Sharps, Animator

Chief Marketing Officer

Rick Lewchuk, SVP Creative Marketing & Brand Standards

Whit Friese, Vice President & Group Creative Director, CNN Creative Marketing

Dan Brown, Sr. Director, Production Matt Barnett, Sr. Director, Production Krishnan Purushothaman, Assistant Design Director John Dance, Sr. Writer/Producer Nichole Goralnik, Sr. Production Manager Kristin Hollis, Associate Producer

18

HBO LATIN AMERICA

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

BRONZE NATIONAL GEOGRAPHIC “NATURAL HISTORY” NATIONAL GEOGRAPHIC

MARKETING CREATIVITY


EXTERNAL MARKETING OR SIZZLE

GOLD

Silver

CBS CORPORATE ALL CONTENT

THE RIGHT KIND OF MOVIES

CBS

TNT4

CBS TELEVISION NETWORK

Garen van de Beek, EVP/Creative Director, CBS Marketing Lori Shefa, SVP/Creative Director, CBS Marketing Valerie Dillingham, Creative Director, Writer Matt Hernandez, Head of Design Christian Kneller, Creative Director, Design SERENA CREATIVE

Ric Serena, Director / Editor

BRONZE SHOOT IN SHOT FRIDAY! TV CHANNEL

MARKETING CREATIVITY

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

19


FUNNIEST PROMO

GOLD

Silver

CLASSIC SEAGAL

MTV WORLD MUSIC DAY - GHANTA

NBCUNIVERSAL NETWORKS

VIACOM18 MEDIA PVT. LTD.

NBCUNIVERSAL NETWORKS

Tom Lindsey, Creative Tom Lindsey, Copywriter/Lyrics Tom Lindsey, Vocals Alice Parker, Design Lee Johnson, Design Marcus Truelove, Audio Mark Gouldie, Design Director Janine Kelly, Creative Director

BRONZE FRIENDS TOM SELLECK STUNT VIACOMCBS NETWORKS AFRICA

20

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

MARKETING CREATIVITY


IN-HOUSE PROGRAM PROMO

GOLD

Silver

THE RIGHT KIND OF MOVIES

HBO BLOCKBUSTER NIGHTS IMAGE SPOT

TNT4

WARNERMEDIA ENTERTAINMENT NETWORKS, ASIA PACIFIC

TNT4

Anna Godunova, Head Of On-Air Promo Sergey Tarakanov, Editor In-Chief Anastasia Rzhevskaya, Editor Alfredo Nieves, Sound Designer Yuriy Solovev, Broadcast Designer

BRONZE VIS A VIS: EL OASIS “CUATRO REGLAS” - FOX THE WALT DISNEY COMPANY, EUROPE AND AFRICA

MARKETING CREATIVITY

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

21


IN-HOUSE PROGRAM CAMPAIGN

GOLD

Silver

VIS A VIS: EL OASIS “TRANSMEDIA” - FOX

EUPHORIA LAUNCH PROMOTION

THE WALT DISNEY COMPANY, EUROPE AND AFRICA

SKY DEUTSCHLAND FERNSEHEN GMBH & CO. KG

THE WALT DISNEY COMPANY, EUROPE AND AFRICA

Jaime Sainz, Creative Director/Script, Concept & Editorial Disney Spain, Sound Elvira Jaén, Design Graphics Guillermo Yborra, Senior Production Coordinator Leonardo Pérez, Visuals, Freelance BUZO

Antonio Morales, Visuals

BRONZE CNN FILMS: APOLLO 11 CAMPAIGN CNN WORLDWIDE

22

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

MARKETING CREATIVITY


OUT-OF-HOUSE PROGRAM PROMO

GOLD

Silver

THE TWILIGHT ZONE - OFFICIAL TRAILER

HOSTILE PLANET “MADNESS” TRAILER

CBS ALL ACCESS

NATIONAL GEOGRAPHIC

CBS MARKETING

OPEN ROAD

Garen van de Beek, EVP/Creative Director Lori Shefa, SVP/Creative Director Jon Mingle, VP/Creative Director Matt Hernandez, Head of Design,

Lon Moeller, Co-Owner & President, Broadcast Celia Hubbard Ryan, Producer Emma Seltz, Associate Producer Amy Kraunz, Editor Mike Lynn, Music Supervisor Brad Henson, Music Supervisor

CBS Design + Animation

Chris Kneller, Creative Director, CBS Design + Animation

CBS ALL ACCESS MARKETING & DISTRIBUTION

Domenic DiMeglio, EVP Tammy Hanuault, SVP Consumer Marketing James Cullen, Senior Director, Originals Marketing

MARKETING CREATIVITY

BRONZE WOMEN’S WORLD CUP “FINAL WARNING” FOX SPORTS MARKETING

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

23


OUT-OF-HOUSE PROGRAM CAMPAIGN

GOLD

Silver

THE TWILIGHT ZONE - CAMPAIGN

THE HOT ZONE

CBS ALL ACCESS CBS MARKETING

OPEN ROAD

Garen van de Beek, EVP/Creative Director Lori Shefa, SVP/Creative Director Jon Mingle, VP/Creative Director Matt Hernandez, Head of Design,

Lon Moeller, Co-owner & President, Broadcast Celia Hubbard Ryan, Producer Emma Seltz, Associate Producer Amy Kraunz, Editor Miriam Hughes, Editor Melissa Hwang, Editor Justin Feinman, Editor Mike Lynn, Music Supervisor Brad Henson, Music Supervisor

CBS Design + Animation

Chris Kneller, Creative Director, CBS Design + Animation

CBS ALL ACCESS MARKETING & DISTRIBUTION

Domenic DiMeglio, EVP Tammy Hanuault, SVP Consumer Marketing James Cullen, Senior Director, Originals Marketing

24

MOVING PARTS - SHOOT AGENCY

Ric Serena, Director & Editor

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

NATIONAL GEOGRAPHIC

BRONZE CNN LOVES THE MOVIES CAMPAIGN CNN WORLDWIDE

MARKETING CREATIVITY


“BEHIND THE SCENES” PROMO

GOLD

Silver

HOSTILE PLANET BTS SIZZLE

YELLOWSTONE SEASON 2: “MAKING OF TIN TYPES”

NATIONAL GEOGRAPHIC

PARAMOUNT NETWORK

NATIONAL GEOGRAPHIC

Chris Spencer, EVP Creative Tyler Korba, VP Creative David Numbers, Writer/Producer Brian Everett, VP Design Kendrah Polk, Project Manager MAPE CREATIVE, AGENCY

BRONZE MAKING OF #THEARTOFTARANTINO VUBIQUITY - VU CREATIVE

MARKETING CREATIVITY

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

25


BLOCK OF PROGRAMMING PROMO OR CAMPAIGN

GOLD

Silver

BEYOND THE BOUNDARIES

SHOOT IN SHOT

TV-3 CHANNEL

FRIDAY! TV CHANNEL

TV-3 CHANNEL

Valeriy Fedorovich, CEO Evgeniy Nikishov, General Producer Lily Sheroziya, CMO Sergey Trafedlyuk, Copyright Ivan Nikulov, Edit Artur Gabrielyan, Sound Alexander Komarovskiy, Art Director Alexey Rodikov, Design Yakov Krivitsky, Creative Director

26

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

BRONZE POLICE ACADEMY TNT4

MARKETING CREATIVITY


CLIP-BASED COMEDY PROMO

GOLD

Silver

FRIENDS A-Z ON COMEDY CENTRAL UK

TARANTINO VS TARANTINO WHAT! - PARAMOUNT NETWORK SPAIN

V CREATIVE

CREATIVE ENTERTAINMENT BRANDS SWEMEA (VIMN)

BRONZE FRIENDS TOM SELLECK STUNT VIACOMCBS NETWORKS AFRICA

MARKETING CREATIVITY

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

27


CLIP-BASED DRAMATIC PROGRAM PROMO

GOLD

Silver

THE TWILIGHT ZONE OFFICIAL TRAILER

EMPIRE “MY DESTINY”

CBS ALL ACCESS

NENT CREATIVE

BRONZE THE TWILIGHT ZONE IMAGINE TRAILER CBS ALL ACCESS

28

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

MARKETING CREATIVITY


CLIP-BASED NEWS PROMO

GOLD

Silver

CNN GO THERE CLARISSA WARD PROFILE

CNN GO THERE BILL WEIR PROFILE

CNN WORLDWIDE

CNN WORLDWIDE

CNN WORLDWIDE

Allison Gollust, Executive Vice President & Chief Marketing Officer Rick Lewchuk, SVP Creative Marketing & Brand Standards Whit Friese, Vice President & Group Creative Director, CNN Creative Marketing Dan Brown, Sr. Director, Production Edward Reid, Creative Director Stephen Krill, Marketing Director Bill Platt, Sr. Writer/Producer/Editor Jobel José-Bombase, Sr. Graphic Designer Kristin Hollis, Associate Producer HBO POST-PRODUCTION

Heather Steckley, Broadcast Design/VFX

BRONZE CONNECTING YOU TO STORIES THAT MATTER ENCA

MISTER SUNSHINE

Joshua Copp, Sound Design

MARKETING CREATIVITY

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

29


CLIP-BASED NONFICTION PROGRAMMING PROMO

GOLD

Silver

HOSTILE PLANET “MADNESS” TRAILER

AUSTRALIAN SURVIVOR: CHAMPIONS V CONTENDERS 2019

NATIONAL GEOGRAPHIC

NETWORK 10

NATIONAL GEOGRAPHIC

Chris Spencer, EVP Creative Tyler Korba, VP Creative David Numbers, Writer/Producer Brian Everett, VP Design Kendrah Polk, Project Manager

BRONZE FANTASTICO - GRETA PROMOGLOBO

30

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

MARKETING CREATIVITY


COMEDY PROMO

GOLD

Silver

LIGHTS OUT WITH DAVID SPADE

V.I.P. COP TNT BROADCASTING NETWORK

COMEDY CENTRAL COMEDY CENTRAL

Josh Line, EVP Marketing, Creative, and Digital Studios Vedia Ayvaz, SVP Brand Creative Debbie Beiter, SVP, Operations & Productions Matt Silvestri, VP/Creative Director Chris Scarlata, VP, Design Douglas Johnson, SVP, Head of Production, Short Form Ginger Williams, VP, Short Form Production Erik Swart, Creative Director Lisa Goldman, Writer/Producer Max Cohn, Writer Aaron Nichols, Director of Motion Design Jessica Sepulveda, Director, Short Form Production Laura Johnson, Director, Project Management Erin McNally, Sr. Project Manager, Design

MARKETING CREATIVITY

Angela Cheng, Editor, Freelance Richard D’Alessio, Director, Freelance Simon Thirlaway, Director of Photography, Freelance Brian Callahan, Behind-the-Scenes Camera, Freelance John Richards, Art Director, Freelance Benny Karas, Colorist, Freelance

BRONZE ROAST OF TRUMP TNT4

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

31


COMEDY CAMPAIGN

GOLD

Silver

HAVE FRIENDS FOR BREAKFAST

SOUTH PARK S23

VIACOMCBS CEE

COMEDY CENTRAL

BRONZE LIGHTS OUT WITH DAVID SPADE COMEDY CENTRAL

32

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

MARKETING CREATIVITY


DRAMATIC PROGRAM PROMO

GOLD

Silver

VIS A VIS: EL OASIS “JOINERS” - FOX

HERNAN CORTES

THE WALT DISNEY COMPANY, EUROPE AND AFRICA

TV AZTECA

THE WALT DISNEY COMPANY, EUROPE AND AFRICA

Jaime Sainz, Creative Director

BRONZE TOMMY “GLASS” CBS MARKETING

MARKETING CREATIVITY

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

33


DRAMATIC PROGRAM CAMPAIGN

GOLD

Silver

KILLING EVE SEASON 2 CAMPAIGN

THE TWILIGHT ZONE - CAMPAIGN

BBC AMERICA

34

BBC AMERICA

ZEALOT

Kevin Vitale, SVP, Brand Creative Dan Akers, Creative Director Joanna Cajigas, Executive Writer / Producer Paul Musilli, Editor Patrick Mackey, Editor Ed Sherman, Design Director Quentin Bellow, GFX Designer Rich Cutler, Audio Designer Kari Shackelton, Director of Production

Rich Melé, VP TV and Streaming Steve Shwartz, Producer Charlotte Phillips, Creative Director Jonathan Holm, Editor Bill Sharp, Editor

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

CBS ALL ACCESS

BRONZE THE HOT ZONE - CAMPAIGN NATIONAL GEOGRAPHIC

MARKETING CREATIVITY


ENTERTAINMENT PROGRAM PROMO

GOLD

Silver

GAME OF CHEF’S

THE ROAST OF ALEC BALDWIN COMEDY CENTRAL

RESHET MEDIA LTD RESHET MEDIA LTD

ALASKA MUSIC

Roy Raz, Director Manu (Emanuel) Kadosh, Photographer Eitan Ben Arie, Photographer Amit (Mook) Broyde, Editor Koby Opinkaro, Executive Director Yael Marcovich, Creative Manager Einat Aker, Script Ben Naaman, Design Director Yossi Yakuel, Chief Producer Shirli Zaltsman, Executive Producer Gal Haiby, Producer Shmulik Ben-Shalom, Art Director Gili Comforty, Design Andrey Kolesov, 3D Animation Ronen Shaya, Compositing Tzvia Oron, Supervising Producer

Doron Plaskov, Music

MARKETING CREATIVITY

JUNGLE SOUND

Kobi Chen, Sound Effects

BRONZE LIGHTS OUT WITH DAVID SPADE COMEDY CENTRAL

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

35


INTERSTITIAL AND PROGRAM WRAPS CAMPAIGN

GOLD

Silver

AJE REFRESH INTERSTITIALS

YELLOWSTONE LIVE 2 CAMPAIGN

AL JAZEERA

NATIONAL GEOGRAPHIC

AL JAZEERA

Duncan Preston, Head of Global Creative Helen Barry, Senior Creative Producer Milos Ivosevic, Senior Creative Producer Adetoun Inubile, Senior Coordinator Ramzan Alnoimi, Network Creative Director

BRONZE CNN FILMS: APOLLO 11 VIGNETTE CAMPAIGN CNN WORLDWIDE

36

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

MARKETING CREATIVITY


LIVE EVENT PROMO

GOLD

Silver

FIFA WOMEN’S WORLD CUP CAMPAIGN

THE DANISH GENERAL ELECTION TV 2 DENMARK

NBCUNIVERSAL TELEMUNDO ENTERPRISES NBCUNIVERSAL TELEMUNDO ENTERPRISES

Bill Bergofin, SVP, Sports Brand & Content Development Karen Barroeta, SVP, Marketing and Creative Andres Chacon, Sr. Marketing Manager Giuliana Carrasco, Producer Roman Beltran, Creative Lead Maite Bielorai, Supervising Field Producer GREY ARGENTINA

Diego Medvedocky, President Pablo Sánchez Rubio, CEO Hernán Kritzer, CCO Lisandro Cardozo, CCO Alejandro Devoto, CCO Breno Fernandez Da Costa, Creative Director Auber Romero, Creative Director Carlos Cortés, Art Director

MARKETING CREATIVITY

Trinidad Colombo, Digital Art Director Jorge Villar, VP Client Services Florencia Arduino, Sr. Account Executive Pablo Molina, Agency Producer Director Agustina Perez Ponce, Agency Producer REBOLUCION

Marc Corominas, Director

BRONZE FIGHT CANCER TV 2 DENMARK

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

37


LIVE EVENT CAMPAIGN

GOLD

Silver

THE DANISH GENERAL ELECTION

WOMEN’S WORLD CUP CAMPAIGN

TV 2 DENMARK

FOX SPORTS MARKETING

TV 2 DENMARK

Kasper Adsbøll, Campaign Manager Kristian Vestergaard, Creative Chaga Signe Bruun, Creative Director Rasmus Høgdall, Creative Sebastian Zamorski, Creative Charlotte Refslund Thomsen, Producer Norman Nisbet, Color Grading, Freelance Peter Riis, DOP, Freelance Thomas Bekker, Lightning, Freelance

BRONZE FIGHT CANCER TV 2 DENMARK

BALLAD, SOUND

38

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

MARKETING CREATIVITY


MADE-FOR-TELEVISION MOVIE PROMO

GOLD

Silver

CNN FILMS: THREE IDENTICAL STRANGERS “MIRACLE MYSTERY” TRAILER

HIGH TENSION MADE BY SAT.1

CNN WORLDWIDE

PROSIEBENSAT.1 TV DEUTSCHLAND GMBH

CNN WORLDWIDE

Allison Gollust, Executive Vice President & Chief Marketing Officer Rick Lewchuk, SVP Creative Marketing & Brand Standards Whit Friese, Vice President & Group Creative Director, CNN Creative Marketing Dan Brown, Sr. Director, Production Edward Reid, Creative Director Stephen Krill, Marketing Director Bill Platt, Sr. Writer/Producer/Editor Jobel José-Bombase, Sr. Graphic Designer Denise Patierno, Production Resource Manager HBO POST-PRODUCTION

Heather Steckley, Broadcast Design/VFX

BRONZE ESCAPING THE NXIVM CULT “MASTER” THE SHOP

MISTER SUNSHINE

Joshua Copp, Sound Design

MARKETING CREATIVITY

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

39


THEATRICAL MOVIE SHOWN ON TELEVISION PROMO OR CAMPAIGN

GOLD

Silver

MISSION: IMPOSSIBLE MARATHON

THE WOLF OF WALL STREET

VIACOMCBS CEE

VIACOMCBS CEE

VIACOMCBS CEE

Daniel Kabai, Creative Director / Copy András Martsa, Senior Creative Producer / Edit Ádám Bozsik, Creative Producer / Edit György Szentgáli, Sound Design Zsófia Susztrik, Production Manager Tamás Gács, Director/DOP, Freelancer Máté Varga, Production Manager, Freelancer András Csernóczki, Producer, Freelancer Róbert Szín, D.O.P., Freelancer Ádám Besenyői, VFX / GFX, Freelancer

40

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

BRONZE THE RIGHT KIND OF MOVIES TNT4

MARKETING CREATIVITY


NONFICTION PROGRAMMING PROMO

GOLD

Silver

AXN ASIA’S GOT TALENT 3 CONTESTANTS’ IMAGE SPOT

HOSTILE PLANET “MADNESS” TRAILER

SONY PICTURES TELEVISION NETWORKS, ASIA

NATIONAL GEOGRAPHIC

SONY PICTURES TELEVISION NETWORKS, ASIA

Jourdansky Yong, Creative Director Anne Chia, Producer Gordon Liu, Graphics Designer Alan Tham, Audio Engineer Bob Choo, Audio Engineer Thanapong Ounpigul, Audio Engineer

BRONZE CRIME THURSDAYS NENT CREATIVE

MARKETING CREATIVITY

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

41


NONFICTION PROGRAMMING CAMPAIGN

GOLD

Silver

CNN LOVES THE MOVIES CAMPAIGN

AUSTRALIAN NINJA WARRIOR

CNN WORLDWIDE

9CREATIVE, NINE ENTERTAINMENT CO.

CNN WORLDWIDE

Allison Gollust, Executive Vice President & Chief Marketing Officer Rick Lewchuk, SVP Creative Marketing & Brand Standards Whit Friese, Vice President & Group Creative Director, CNN Creative Marketing Dan Brown, Sr. Director, Production Sean Houston, Creative Director Lara Hurst, Marketing Director Jeffrey Mielcarz, Sr. Writer/Producer Brandon Campbell, Sr. Graphic Designer Nichole Goralnik, Sr. Production Manager Denise Patierno, Production Resource Manager Brian Simmons, Editor/Producer, CNN Image & Sound

BRONZE THE WORLD ACCORDING TO JEFF GOLDBLUM NATIONAL GEOGRAPHIC FOR DISNEY+

CLEAN CUTS

Harry Evans, Sound Design

42

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

MARKETING CREATIVITY


STUNT PROMOTION

GOLD

Silver

MISSION: IMPOSSIBLE MARATHON

THE POWER OF FILM

VIACOMCBS CEE

VIACOMCBS CEE

VIACOMCBS CEE

Daniel Kabai, Creative Director/Copy András Martsa, Senior Creative Producer/Edit Ádám Bozsik, Creative Producer/Edit György Szentgáli, Sound Design Zsófia Susztrik, Production Manager Tamás Gács, Director / DOP, Freelancer Máté Varga, Production Manager, Freelancer András Csernóczki, Producer, Freelancer Lacó Gaál, Color Grading, Freelance Ádám Besenyői, VFX / GFX, Freelancer

MARKETING CREATIVITY

BRONZE THE DAILY SHOW - FOX NEWS COMEDY CENTRAL

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

43


PUBLIC SERVICE ANNOUNCEMENT PROMO OR CAMPAIGN

GOLD

Silver

LENIN TURNS 150!

ALL THAT WE SHARE - CONNECTED

RT

TV 2 DENMARK

RT

Boris Gorlov, Creative Producer Alexander Skryabin, Director Alexander Grinash, DOP Victoria Milovanova, Chief Producer Natalia Anikina, Producer Sofya Scaldina, Script Nikolay Vasiliev, Graphic Design Sofya Scaldina, Content Editor Dmitry Egorov, Sound Mixing

44

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

BRONZE NO BORRES SU HUELLA DISCOVERY LATIN AMERICA

MARKETING CREATIVITY


BEST SOCIAL CAUSE PROMO OR CAMPAIGN

GOLD

Silver

FIGHT CANCER

MASK ON! SAVE LIVES!

TV 2 DENMARK

NBCUNIVERSAL INTERNATIONAL NETWORKS GERMANY

TV 2 DENMARK

Julie Lindblad, Campaign Manager Line Lorentzen, Creative Sophie Leegaard, Creative Anders Ludvigsen, Creative Line Gjerlev, Social Media Manager Markus Ramlau, Producer Christina Søjdis, Producer Rasmus Høgdall, Creative NEW LAND

Jeppe Kolstrup, Director

BRONZE DENMARK PLANTS TREES TV 2 DENMARK

Jasper Spanning, DOP, Freelance

MARKETING CREATIVITY

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

45


SEASONAL OR SPECIAL EVENT PROGRAM SPOT

GOLD

Silver

HORROR CHRISTMAS

THE RIGHT KIND OF MOVIES

VIACOMCBS CEE

TNT4

VIACOMCBS CEE

Dániel Berta, Creative Producer/Edit András Martsa, Senior Creative Producer Rob Fox, Creative Director Dániel Ócsai, GFX Zsófia Susztrik, Production Manager György Szentgáli, Sound Design Olivér Lehel, Director/VFX/Grading, Freelancer Róbert Szín, D.O.P., Freelancer Barbara Erős, Production Manager, Freelancer Nóra Sallay, Production Design, Freelancer

46

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

BRONZE FIGHT CANCER TV 2 DENMARK

MARKETING CREATIVITY


SEASONAL OR SPECIAL EVENT PROGRAM CAMPAIGN

GOLD

Silver

HORROR CHRISTMAS

MOON LANDING SEASON

VIACOMCBS CEE

BBC STUDIOS

VIACOMCBS CEE

Dániel Berta, Creative Producer (spot) Attila Czurkó, Creative Producer (idents) András Martsa, Senior Creative Producer Rob Fox, Creative Director György Szentgáli, Sound Design Dániel Ócsai, GFX Olivér Lehel, Director/VFX/Grading, Freelancer Róbert Szín, D.O.P., Freelancer Nóra Sallay, Production Design, Freelancer Barbara Eros, Production Manager, Freelancer

MARKETING CREATIVITY

BRONZE PIONERAS LIFETIME LATAM

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

47


WEBISODE

GOLD

Silver

DINDA – THE VOICE OF BARCELONA BEKASI

HOSTILE PLANET IGTV “MOUNTAINS”

BEIN ASIA PACIFIC

NATIONAL GEOGRAPHIC

BEIN ASIA PACIFIC

Huda Achmad, Producer Durai Ramanathan, Director Thiyagarajan Loganathan, Cameraman/ Drone Lisa Hibbard, Cameraman Samuel Er, Graphics Designer Magdalene Ng, Head, Marketing & Communications SUITE SOUND, AUDIO POST-PRODUCTION

BRONZE CNN CHASING LIFE WITH DR. SANJAY GUPTA “CURIOUS CURES” WEBISODE CNN WORLDWIDE

48

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

MARKETING CREATIVITY


CLIP-BASED SPORTS PROGRAM PROMO

GOLD

Silver

TRAILER FOOBALL AS IT´S MEANT TO BE - MAY 2019

MIDSEASONTRAILER 2019/20

DFL DEUTSCHE FUSSBALL LIGA GMBH

DFL DIGITAL SPORTS GMBH

DFL DEUTSCHE FUSSBALL LIGA GMBH

Christian Pfennig, Director UMK Thomas Markert, Executive Creative Director DFL DIGITAL SPORTS GMBH

Juan Pablo Kessler, Head of Creative Services DUTCH TOAST

Bas Alberts, Creative Director Johan Nel, Creative Producer

BRONZE DOHA ATHLETICS - FRANCE TV RED BEE CREATIVE

MARKETING CREATIVITY

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

49


SPORTS PROGRAM PROMO OR CAMPAIGN

GOLD

Silver

GAMEDAY “FOOTBALL WEATHER”

RALLY RAID 2019 PROMOTIONAL CAMPAIGN

NFL MEDIA NFL MEDIA

Julie Haddon, SVP Marketing Anthony Isetta, Executive Producer Jason Trautwein, Executive Producer Chris Hill, Executive Producer Paul Andraos, Senior Producer Joe Lovallo, Senior Producer Sarah Schmidt, Production Manager Greg Polsca, Producer Rhett Nichols, Producer Stephanie Ruiz, Associate Production Manager Careen Chapjian, Associate Production Manager

50

RED BULL MEDIA HOUSE Michael Pryor, Associate Production Manager Alyse Brehm, Associate Producer Dave Mellott, Creative Director Aaron Stoller, Director Kevin, VFX Adam Fuster, Editor

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

BRONZE 2019 NBA CHRISTMAS SPOT NATIONAL BASKETBALL ASSOCIATION

MARKETING CREATIVITY


SPORTS USE OF MUSIC

GOLD

Silver

FORMULA 1 RUSSIAN GRAND PRIX 2019 “KALINKA”

THE UEFA CHAMPIONS LEAGUE

MATCH TV

MATCH PREMIER

MATCH TV

Dmitry Limar, Head of Marketing Karen Otaryan, Creator Evgeny Khlamov, Editor

BRONZE TRAILER FOOBALL AS IT´S MEANT TO BE - MAY 2019 DFL DIGITAL SPORTS GMBH

MARKETING CREATIVITY

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

51


SPORTS USE OF AN ATHLETE

GOLD

Silver

WWE “WE’RE ALL SUPERSTARS”

JEFF GORDON IN DISH “HAUNTED HOUSE”

FOX SPORTS MARKETING

FOX SPORTS MARKETING

FOX SPORTS MARKETING

FINAL CUT

Robert Gottlieb, EVP, Head of Marketing Bill Battin, SVP, Marketing Whit Haskel, SVP, Brand Marketing Blake Danforth, VP, Creative Claudina Mercado, VP, Production Keri Gajewski, VP, Brand Marketing Josh Nichols, Creative Director Meghan De Andrade, Director, On-Air Promotions Alyssa Beltran, Coordinator

Michael Wadsworth, Editor Spencer Campbell, Editor SIGNIFICANT OTHERS

Dirk Greene, VFX Supervisor MACHINE

BRONZE

T. Terressa Tate, Mix/Sound Design COLOR COLLECTIVE

Alex Bickel, Colorist

O POSITIVE

REAL. LIVE. SUPER HEROES 2.0 T+W AND SUPERSPORT

Brian Bellow, Director WIEDEN + KENNEDY NY

Patrick Wilson, Copywriter Meredith Marino, Art Director

52

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

MARKETING CREATIVITY


SPORTS EDITING

GOLD

Silver

RUSSIAN PREMIER LEAGUE

TRAILER FOOBALL AS IT´S MEANT TO BE - MAY 2019

MATCH PREMIER

DFL DIGITAL SPORTS GMBH

MATCH PREMIER

Anna Godunova, Head Of On-Air Promo Sergei Tarakanov, Editor In-Chief Antonina Povedskaya, Editor Anastasia Rzhevskaya, Editor Alfredo Nieves, Sound Designer

BRONZE FORMULA 1 “BEYOND THE LIMIT” NENT CREATIVE

MARKETING CREATIVITY

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

53


SPORTS DIRECTING

GOLD

Silver

WOMEN’S WORLD CUP “FINAL WARNING”

US OPEN INSPIRED

FOX SPORTS MARKETING FOX SPORTS MARKETING

WIEDEN + KENNEDY NY

Robert Gottlieb, EVP, Head of Marketing Bill Battin, SVP, Marketing Blake Danforth, VP, Creative Claudina Mercado, VP, Production Nancy MacDonald, VP, Brand Marketing Steve Lewis, Sr. Creative Director Meghan De Andrade, Director, On-Air Promotions Jessica Scharer, Director, On-Air Promotions Alyssa Beltran, Coordinator

Gary Van Dzura, Creative Director Lawrence Mellili, Art Director Meredith Marino, Art Director Matt Mulvey, Copywriter

SUPPLY & DEMAND

Joseph Kahn, Director

54

FINAL CUT

Spencer Campbell, Editor JAMM

Jake Montgomery, VFX Supervisor Patrick Munoz, VFX Supervisor Andy Boyd, VFX Supervisor Asher Edwards, EP

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

ESPN

BRONZE TSN RAPTORS SEASON LAUNCH BELL MEDIA

MARKETING CREATIVITY


NEWS PROGRAM OR SPECIAL REPORT PROMO

GOLD

Silver

THE DANISH GENERAL ELECTION

CNN GO THERE BILL WEIR PROFILE

TV 2 DENMARK

CNN WORLDWIDE

TV 2 DENMARK

Kasper Adsbøll, Campaign Manager Kristian Vestergaard, Creative Chaga Signe Bruun, Creative Director Rasmus Høgdall, Creative Sebastian Zamorski, Creative Charlotte Refslund Thomsen, Producer

BRONZE

Norman Nisbet, Color Grading, Freelance Peter Riis, DOP, Freelance Thomas Bekker, Lightning, Freelance

TODAY SHOW SILENCE OF THE LAMBS

BALLAD, SOUND

MARKETING CREATIVITY

9CREATIVE, NINE ENTERTAINMENT CO.

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

55


NEWS PROGRAM OR SPECIAL REPORT PROMO CAMPAIGN

GOLD

Silver

RT SPANISH 10 YEARS PROMO SERIES “NEWS AS ART”

21.30 PM NEWS

RT

TV 2 DENMARK

RT

Boris Gorlov, Creative Producer Elena Petrova, Director Ilia Grachev, Camera Mathew Sonsalla, Camera Jeremy Trylch, Camera Amaranta Marentes, Camera Denis Sokolov, Graphic Design Felix Aybatov, Graphic Design Nikolay Vasiliev, Graphic Design Maria Tumar, Producers Veronica Volokhonovich, Producers Oganes Mkrtchian, Producers Victoria Balakhonova, Content Editor

56

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

BRONZE CP24 BREAKFAST: ‘THE NEW TORONTO TRADITION’ BELL MEDIA

MARKETING CREATIVITY


CHILDREN CLIP-BASED PROGRAMMING SPOT

GOLD

Silver

HBO FAMILY ANIMATION STUNT

MAO MAO HEROES OF PURE HEART / SONG SPOT

WARNERMEDIA ENTERTAINMENT NETWORKS, ASIA PACIFIC

TURNER (WARNERMEDIA)/ CARTOON NETWORK AFRICA

WARNERMEDIA ENTERTAINMENT NETWORKS, ASIA PACIFIC

Seran Yeo, Producer Quek Mee Chong, Executive On-Air Designer Boris Goh, Senior Audio Engineer

BRONZE COUSINS FOR LIFE SONG NICKELODEON INTERNATIONAL

MARKETING CREATIVITY

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

57


CHILDREN PROGRAM PROMO

GOLD

Silver

HBO FAMILY ANIMATION STUNT

OPENING THE MAGIC DOOR TO A WORLD OF CONTENT

WARNERMEDIA ENTERTAINMENT NETWORKS, ASIA PACIFIC

ISRAELI PUBLIC BROADCASTING CORPORATION

WARNERMEDIA ENTERTAINMENT NETWORKS, ASIA PACIFIC

Seran Yeo, Producer Quek Mee Chong, Executive On-Air Designer Boris Goh, Senior Audio Engineer

BRONZE CARS TRILOGY DISNEY CHANNEL RUSSIA

58

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

MARKETING CREATIVITY


CHILDREN PROGRAM CAMPAIGN

GOLD

Silver

GOLMAAL JUNIOR - LAUNCH CAMPAIGN

CLUB MICKEY MOUSE SEASON 3 PROMO CAMPAIGN SPOTS

VIACOM18 MEDIA PVT LTD. (SONIC)

THE WALT DISNEY COMPANY S.E.A. PTE. LTD.

VIACOM18 MEDIA PVT LTD.

Girish Joshi, Creative Director

BRONZE WIZARDS OF WARNA WALK SEASON 1 - PROMO CAMPAIGN SPOTS THE WALT DISNEY COMPANY S.E.A. PTE. LTD.

MARKETING CREATIVITY

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

59


EDITING

GOLD

Silver

BEYOND THE BOUNDARIES

THE RIGHT KIND OF MOVIES

TV-3 CHANNEL

TNT4

TV-3 CHANNEL

Valeriy Fedorovich, CEO Evgeniy Nikishov, General Producer Lily Sheroziya, CMO Sergey Trafedlyuk, Copyright Ivan Nikulov, Edit Alexey Rodikov, Design Artur Gabrielyan, Sound Alexander Komarovskiy, Art Director Yakov Krivitsky, Creative Director

BRONZE TRAILER FOOBALL AS IT´S MEANT TO BE - MAY 2019 DFL DIGITAL SPORTS GMBH

60

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

MARKETING CREATIVITY


COPYWRITING

GOLD

Silver

CNN AMERICAN STYLE “WINDOWS” PROMO

MIDSEASONTRAILER 2019/20

CNN WORLDWIDE

DFL DIGITAL SPORTS GMBH

CNN WORLDWIDE

Allison Gollust, Executive Vice President & Chief Marketing Officer Rick Lewchuk, SVP Creative Marketing & Brand Standards Whit Friese, Vice President & Group Creative Director, CNN Creative Marketing Dan Brown, Sr. Director, Production Matt Barnett, Creative Director Lisa Ghormley, Marketing Director Ryan Mellick, Sr. Writer/Producer Jenny Specker, Sr. Design Manager Nichole Goralnik, Sr. Production Manager Denise Patierno, Production Resource Manager

BRONZE WOMEN’S MONTH INVENTIONS VIACOMCBS NETWORKS AFRICA

BRIM + BREW

Maurice Marable, Director KENDALL BOWLIN

Kendall Bowlin, Creative Director

MARKETING CREATIVITY

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

61


DIRECTING

GOLD

Silver

ESSENTIAL VIEWING

HLN “FROZEN MOMENTS 2” PROMO

COSMO SPAIN

CNN WORLDWIDE

COSMO SPAIN

Alberto La Fuente De Pablo

BRONZE INSTANT SUMMER FINNISH BROADCASTING COMPANY - YLE

62

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

MARKETING CREATIVITY


ANIMATION

GOLD

Silver

VIS A VIS: EL OASIS “LÍNEAS ROJAS” - FOX

CNN DEATH ROW STORIES SEASON 4 LAUNCH

THE WALT DISNEY COMPANY, EUROPE AND AFRICA

CNN WORLDWIDE

THE WALT DISNEY COMPANY, EUROPE AND AFRICA

Jaime Sainz, Creative Director Elvira Jaén, Design Graphics Guillermo Yborra, Senior Production Coordinator Leonardo Pérez, Animation, Freelancer

BRONZE HBO WESTWORLD CHRISTMAS ID 2019 WARNERMEDIA ENTERTAINMENT NETWORKS, ASIA PACIFIC

MARKETING CREATIVITY

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

63


PROGRAM PROMOTION RADIO PROMO

GOLD

Silver

DISCOVERY: SHARK WEEK

BIG BANG THEORY: “THE HOME OF...”

BELL MEDIA

WORLD WIDE WADIO

BRONZE BIG BANG THEORY: “THE ONLY ONLY ONLY PLACE” WORLD WIDE WADIO

64

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

MARKETING CREATIVITY


COPYWRITING FOR A RADIO PROMO

GOLD

Silver

ABC, CLASSIC 100

DISCOVERY: SHARK WEEK

ABC AUSTRALIA

BELL MEDIA

BRONZE BIG BANG THEORY: “THE HOME OF...” WORLD WIDE WADIO

MARKETING CREATIVITY

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

65


66

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE


ART DIRECTION & DESIGN

BRAND IMAGE DESIGN PROMO

GOLD

Silver

PROXIMITY TERRITORIES

NICKELODEON VADA PAV IDENT

FRANCE 3

VIACOM18 MEDIA PVT. LTD. (NICK-INDIA)

FRANCE 3

Laurent Sauvage, Creative Director Régis Montelle, Artistic’s Service UNDERCOVER

Eric Nung, Producer Georgia Tribuiani, Director

BRONZE NICKELODEON GARBA IDENT VIACOM18 MEDIA PVT. LTD. (NICK-INDIA)

ART DIRECTION & DESIGN

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

67


BRAND IMAGE DESIGN PROMO CAMPAIGN

GOLD

Silver

WAS IST DEINE GESCHICHTE? / WHAT’S YOUR STORY?

YOUTH GENERATION TV

LUXLOTUSLINER GMBH ERSTES DEUTSCHES FERNSEHEN

MOLAND FILM

Volker Herres, Programmdirektor

Asger Leth, Director Christian Bévort, Film Producer Peter Riis, Director of Photography Eugenio Parezzo, Production Designer

ARD DESIGN AND PRESENTATION

Henriette Edle von Hoessle, Creative Director Leiterin

Werner Mayer, Art Director LUXLOTUSLINER GMBH

Gabi Madracevic, Creative Director Tatjana Zivanovic-Wegele, Executive Producer Nadja Doth, Post Production Supervisor KENO LANGBEIN

BAYERISCHER RUNDFUNK STUDIO 1 LOCATION

Georg Rettenbeck, Production Management Jürgen Tauer, Leitung Studio Winfried Messmer, Sound Engineer Jochen Fornell, Sound Engineer

Keno Langbein, Songwriter/Lyrics/Music

BR/MDR/SWR/WDR CHÖRE, SINGAKADEMIE STUTTGART, COHRWÜRMER

DOMINIK GIESRIEGL

Susanne Vongries, Management + Singers

Dominik Giesriegl, Music Composer WILLY LÖSTER

HOME CHOICE

BRONZE HBO GAME OF THRONES FINALE CAMPAIGN WARNERMEDIA ENTERTAINMENT NETWORKS, ASIA PACIFIC

TALENTS CASTING + COORDINATION

Producers Friend; Sina Linke

Willy Löster, Recording Supervisor

68

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

ART DIRECTION & DESIGN


CHANNEL ID

GOLD

Silver

NICKELODEON IDENT

DIVA XMAS IDENTS

VIACOM18 MEDIA PVT LTD. (NICK-INDIA)

NBCUNIVERSAL INTERNATIONAL NETWORKS GERMANY

VIACOM18 MEDIA PVT LTD.

Suchita Karmokar, VP, Creative Services Sanhita Das, Creative Director

BRONZE HBO WESTWORLD CHRISTMAS ID 2019 WARNERMEDIA ENTERTAINMENT NETWORKS, ASIA PACIFIC

ART DIRECTION & DESIGN

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

69


NEWS PROGRAM OPEN/TITLES

GOLD

Silver

ALLIES

CNN SPECIAL REPORT: A TOXIC TALE: TRUMP’S ENVIRONMENTAL IMPACT OPEN

GLOBO

CNN WORLDWIDE GLOBO

Alexandre Arrabal, Art Director Gilda Rocha, Manager of Art Department Martha Sampaio, Art Supervisor Mauricio Bastos, CG Supervisor Raphael Drummond, Motion Designer Artist Alex Paiva, CG Animator Daniel Freitas, CG Compositor Max Loeser, CG Animator Pedro Carvalho, Cinematographer Pedro Guedes, Sound Designer Bernardo Moura, CG Animator Ana Mendes, Art Production

70

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

BRONZE SOPHIECO VISIONARIES OPENER RT

ART DIRECTION & DESIGN


INTERNAL MARKETING PRESENTATION

GOLD

Silver

CNN LOGO USAGE GUIDE

“THIS IS TELEMUNDO GLOBAL STUDIOS”

CNN WORLDWIDE

TELEMUNDO GLOBAL STUDIOS

CNN WORLDWIDE

SPILLIT

Allison Gollust, Executive Vice President &

Chris Engle, Executive Producer Ed Rhine, Executive Creative Director Kimberly Peterson, Director of Business Development Julie Morrandez, Sr. Producer Samantha Mireles, Lead Designer/Animator Derek Superville, Designer/Animator Michael Sharps, Animator

Chief Marketing Officer

Rick Lewchuk, SVP Creative Marketing & Brand Standards

Whit Friese, Vice President & Group Creative Director, CNN Creative Marketing

Dan Brown, Sr. Director, Production Matt Barnett, Sr. Director, Production Krishnan Purushothaman, Assistant Design Director John Dance, Sr. Writer/Producer Nichole Goralnik, Sr. Production Manager Kristin Hollis, Associate Producer

ART DIRECTION & DESIGN

BRONZE CNN UPFRONT NEWS PRESENTATION 2019 CNN WORLDWIDE

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

71


PROGRAM PROMOTIONAL PROMO

GOLD

Silver

CNN THE MOVIES “ICONIC GRAPHICS” PROMO

CNN AMERICAN STYLE “WINDOWS” PROMO

CNN WORLDWIDE

CNN WORLDWIDE

CNN WORLDWIDE

Allison Gollust, Executive Vice President & Chief Marketing Officer Rick Lewchuk, SVP Creative Marketing & Brand Standards Whit Friese, Vice President & Group Creative Director, CNN Creative Marketing Dan Brown, Sr. Director, Production Sean Houston, Creative Director Lara Hurst, Marketing Director Jeffrey Mielcarz, Sr. Writer/Producer Brandon Campbell, Sr. Graphic Designer Nichole Goralnik, Sr. Production Manager Denise Patierno, Production Resource Manager

72

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

BRONZE NO ESCAPING KEVIN TV2 MEDIA GROUP HUNGARY

ART DIRECTION & DESIGN


PROGRAM PROMOTIONAL CAMPAIGN

GOLD

Silver

TLC DIGITAL COLLECTION

CRANK YANKERS

DISCOVERY CREATIVE LONDON

COMEDY CENTRAL

DISCOVERY CREATIVE LONDON

Kip Katesmark, Creative Director Vijay Logan, Creative John-Paul Smith, Creative Mark Warner, Motion Designer Sian Butcher, Motion Designer Victoria Cartwright, Motion Designer Kasey George, Producer

BRONZE STARGATE ATLANTIS NBCUNIVERSAL NETWORKS

ART DIRECTION & DESIGN

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

73


HOLIDAY/SEASONAL/SPECIAL EVENT PROMO

GOLD

Silver

MARMOTS MOVIES

NICKELODEON VADA PAV IDENT

FRANCE 3

VIACOM18 MEDIA PVT. LTD. (NICK-INDIA)

FRANCE 3

Laurent Sauvage, Creative Director DREAM ON

Fabrice Gueneau, Producer Anthony Sebaoun, Creative Director

BRONZE “KILLER CLASSICS” :30 PARAMOUNT NETWORK

74

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

ART DIRECTION & DESIGN


INTERSTITIAL/BUMPER PROMO OR CAMPAIGN

GOLD

Silver

2 BROKE GIRLS - MILLENNIALS

NICKELODEON IDENTS

VIACOM18 MEDIA PVT. LTD. (COLORS INFINITY)

VIACOM18 MEDIA PVT. LTD. (NICK-INDIA)

VIACOM18 MEDIA PVT LTD. (COLORS INFINITY)

Bhushitendu Bhatt, Assistant Producer Sofia Subuhi, Creative Director Abhishikta Bhattacharyya, Supervising Producer Nisarg Mehta, Supervising Producer VIACOM18 MEDIA PVT LTD (COMEDY CENTRAL INDIA)

Doyle Soares, Sound Engineer

BRONZE FUN MODE WITH NICKELODEON VIACOM18 MEDIA PVT. LTD. (NICK-INDIA)

ART DIRECTION & DESIGN

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

75


SHORT FORM PROMO OR CAMPAIGN

GOLD

Silver

CNN CALL TO EARTH CAMPAIGN

DW BRAND IMAGE PROMOS

CNN WORLDWIDE CNN WORLDWIDE

Allison Gollust, Executive Vice President & Chief Marketing Officer

Rick Lewchuk, SVP Creative Marketing & Brand Standards

Whit Friese, Vice President & Group Creative Director, CNN Creative Marketing

Dan Brown, Sr. Director, Production Krishnan Purushothaman, Design Director Margaret Anthony, Creative Director Brent Overbeck, Creative Director,

Louise Cheng, Sr. Graphic Artist, Turner Sports Digital Jillian Ellison, Graphic Designer Nichole Goralnik, Sr. Production Manager Denise Patierno, Production Resource Manager Greg Enfield, Project Manager, Production Dwayne Terrell, Editor/Producer, CNN Image & Sound Andrew Garland, Editor/Producer, CNN Image & Sound Bryan Stone, Sound Design, CNN Image & Sound

CNN International Design

DW

BRONZE NFL SALUTE TO SERVICE NFL MEDIA

Susan Moss, Sr. Writer/Producer Deborah Bush, Production Designer, CNN International Design

Matt Osbourne, Production Designer, CNN International Design

76

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

ART DIRECTION & DESIGN


INFORMATIONAL GRAPHICS

GOLD

Silver

IMMERSIVE MIXED REALITY: FLASH FOODING

IMMERSIVE MIXED REALITY: VANISHING ICE

THE WEATHER CHANNEL

THE WEATHER CHANNEL

BRONZE IMMERSIVE MIXED REALITY: ICE THICKNESS THE WEATHER CHANNEL

ART DIRECTION & DESIGN

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

77


TITLE SEQUENCE

GOLD

Silver

BEETHOVEN’S NINTH

A DONA DO PEDAÇO

DW

TV GLOBO

DW

Sven Windszus, Art Director Sven Windszus, Design and Animation Ludwig van Beethoven, Composer

BRONZE LAND OF GODS - OPENER VIUTV - HK TELEVISION ENTERTAINMENT COMPANY LIMITED

78

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

ART DIRECTION & DESIGN


ANIMATION

GOLD

Silver

HBO WESTWORLD CHRISTMAS ID 2019

CNN LOGO USAGE GUIDE

WARNERMEDIA ENTERTAINMENT NETWORKS, ASIA PACIFIC

CNN WORLDWIDE

WARNERMEDIA ENTERTAINMENT NETWORKS, ASIA PACIFIC

Clarence Tan, Senior Director, OAP Chai Yee Yen, Executive On-Air Designer Boris Goh, Senior Audio Engineer

BRONZE NICKELODEON VADA PAV IDENT VIACOM18 MEDIA PVT. LTD. (NICK-INDIA)

ART DIRECTION & DESIGN

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

79


MOTION GRAPHICS

GOLD

Silver

FIFA 20 GLOBAL SERIES - ADIDAS E-BALL REVEAL “EVOLUTION” (EA SPORTS)

O SÉTIMO GUARDIÃO TV GLOBO

ELECTRONIC ARTS, INC. ELECTRONIC ARTS

THE MILL, VFX PRODUCTION, COLOUR

Todd Sitrin, SVP & GM,

Tom Dibb, Creative Director Nicole Duncan, Senior Producer Alex Gregory, Colourist Nitin Kumar Bahl, Producer Utkarsha Shinde, Producer Judit Jakli, Production Coordinator Raj Davsi, Director Soledad Martin, 2D Lead Artist Laique Quraishi, 2D Lead Artist Jyoti Tiwari, 2D Artist Jiten Harkhani, 2D Artist Rahul Roy, 2D Artist Manager

Competitive Gaming Entertainment

Joseph Lynch, Head of Broadcast,

Competitive Gaming Entertainment

Justin Joseph, Creative Director, Sr. Producer,

Competitive Gaming Entertainment, Broadcast

Thomas Gent, Creative Director, FIFA Matt Fishwick, Marketing Communications Lead, FIFA Competitive Gaming

Jen Wing, Production Manager,

Competitive Gaming Entertainment, Broadcast

Tom Woodhouse, Program Manager,

Competitive Gaming Entertainment, FIFA

Victor Fischer, Capture Specialist

80

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

BRONZE AXN ASIA’S GOT TALENT 3 CONTESTANT’S IMAGE SPOT SONY PICTURES TELEVISION NETWORKS, ASIA

ART DIRECTION & DESIGN


TYPOGRAPHY

GOLD

Silver

STUDIO ONE

13TH STREET MEGA MARATHON

DUBAI MEDIA INCORPORATED

NBCUNIVERSAL INTERNATIONAL NETWORKS GERMANY

DUBAI MEDIA INCORPORATED

Ahmad Shhouda, Producer Majdi Kharouf, DOP Ahmed Abu Hashish, Audio Designer

BRONZE TSN: RAPTORS ON TSN OPEN BELL MEDIA

ART DIRECTION & DESIGN

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

81


SPORTS BRAND IMAGE PROMO

GOLD

Silver

TRAILER FOOBALL AS IT´S MEANT TO BE - MAY 2019

WOMEN’S WORLD CUP “FINAL WARNING”

DFL DIGITAL SPORTS GMBH

FOX SPORTS MARKETING

BRONZE US OPEN INSPIRED ESPN

82

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

ART DIRECTION & DESIGN


SPORTS BRAND IMAGE CAMPAIGN

GOLD

Silver

WWE “WE’RE ALL SUPERSTARS” CAMPAIGN

RUGBY WORLD CUP 2019 CAMPAIGN

FOX SPORTS MARKETING

BEIN ASIA PACIFIC

FOX SPORTS MARKETING

WIEDEN + KENNEDY NY

Robert Gottlieb, EVP, Head of Marketing Bill Battin, SVP, Marketing Whit Haskel, SVP, Brand Marketing Blake Danforth, VP, Creative Claudina Mercado, VP, Production Keri Gajewski, VP, Brand Marketing Josh Nichols, Creative Director Meghan De Andrade, Director, On-Air Promotions Alyssa Beltran, Coordinator Barbara Blangiardi, SVP, Strategic Partnerships Keith Hritz, VP, Production

Gary Van Dzura, Creative Director Patrick Wilson, Copywriter Meredith Marino, Art Director

O POSITIVE

COLOR COLLECTIVE

Brian Bellow, Director

ART DIRECTION & DESIGN

FINAL CUT

BRONZE

Michael Wadsworth, Editor Spencer Campbell, Editor SIGNIFICANT OTHERS

WOMEN’S WORLD CUP CAMPAIGN

Dirk Greene, VFX Supervisor

FOX SPORTS MARKETING

MACHINE

T. Terressa Tate, Mix/Sound Design Alex Bickel, Colorist

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

83


SPORTS BRAND IMAGE SPECIAL EVENT PROMO OR CAMPAIGN

GOLD

Silver

STRONGER TOGETHER

RUGBY WORLD CUP 2019 CAMPAIGN

T+W, SUPERSPORT AND SA RUGBY

BEIN ASIA PACIFIC

T+W

Andy Croly, CD Colwyn Thomas, Director Warwick Austin, Creative Lead Gareth Whittaker, ECD SUPERSPORT

Marc Jury, Head of Marketing

BRONZE CORSARIOS ESPN

84

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

ART DIRECTION & DESIGN


SPORTS PROGRAM FRONT ENDS/OPEN/TITLES

GOLD

Silver

F1 2019 SPONSORS OPENING CLIP

E SPORTS 2019

GLOBO

GLOBO

GLOBO

Alexandre Arrabal, Art Director Rodolpho Xavier, Manager of Art Department Mauricio Bastos, CG Supervisor Daniel Freitas, CG Compositor Max Loeser, VFX Alexandre Gielman, VFX Renan Oliveira, Modeling Carlos Pires, Concept and Modeling Giulia Del Milagro, Concept and Modeling Vitor Hugo Alves, Rigging Regis Bartok, Animation Phillippe Yamagata, Concept and Modeling Ramon Moreira, VFX Guilherme Farme, Concept and Modeling Leonardo Matsumoto, Sound Designer

ART DIRECTION & DESIGN

BRONZE TSN: CFL ON TSN OPEN BELL MEDIA

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

85


TOTAL PRINT PACKAGE: CHANNEL OR PROGRAM

GOLD

Silver

TINKA & THE KING’S GAME

CNN THE MOVIES CAMPAIGN

TV 2 DENMARK

CNN WORLDWIDE

TV 2 DENMARK

Anna Katrine Støvring, Campaign Manager Sophie Leegaard, Creative Line Lorentzen, Creative Ida Groth Larsen, Project Manager Mette Kock-Hansen, Copywriter Chaga Signe Bruun, Creative Director COOP

Hanne Birkbo, Marketing Director Lotte Garnry, Senior Digital Project Lead

BRONZE 2019 TVN JOY FESTIVAL_TOTAL PRINT PACKAGE TVN OF CJ ENM

86

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

ART DIRECTION & DESIGN


CHANNEL IMAGE - REBRAND OR REFRESH

GOLD

Silver

HLN PROGRAM IDS CAMPAIGN

MATCH TV CHANNEL REBRAND MATCH TV

CNN WORLDWIDE CNN WORLDWIDE

NATHANIEL HOWE STUDIOS

Allison Gollust, Executive Vice President &

Nathaniel Howe, Executive Creative Director Vanessa Varela, Producer Kyle Smith, Lead Designer Kevin Tonkin, Lead Animator David Hwang, Animator Tyler Heacox, Animator

Chief Marketing Officer

Rick Lewchukm, SVP Creative Marketing & Brand Standards

Whit Friese, Vice President & Group Creative Director, CNN Creative Marketing

Tim Mallon, VP, Business Dev & Operations, HLN Dan Brown, Sr. Director, Production Nichole Goralnik, Sr. Production Manager THE AMY PALMER GROUP

Amy Palmer, Executive Producer

ART DIRECTION & DESIGN

SYN MUSIC

Nick Wood, Creative Director/Composer Alan Wolovitch, Composer Alan Mawdsley, Sound Design Takashi Akaku, Sound Mixer

BRONZE VIASAT HISTORY IDENTS VIASAT WORLD

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

87


MULTIPLATFORM PROGRAM IMAGE

GOLD

Silver

THE HOT ZONE - CAMPAIGN

YELLOWSTONE SEASON 2: TIN TYPES

NATIONAL GEOGRAPHIC NATIONAL GEOGRAPHIC

Chris Spencer, EVP Creative Erin Newsome, Creative Director Brian Everett, VP Design Carla Daeninckx, Design Director Alison Walsh, Digital Director Darren Knabe, Digital Director Chris Costa, Sr. Writer/Producer Meg Gleason, Digital Producer Aiman Ahmed, Digital Strategy Leah Wojda, Director of Project Mgmt

88

PARAMOUNT NETWORK KILL2BIRDS, AGENCY ULTRABLAND, AGENCY INSYNC PLUS, AGENCY SOUTH DISTRICT FILMS, AGENCY

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

BRONZE WOMEN’S WORLD CUP CAMPAIGN FOX SPORTS MARKETING

ART DIRECTION & DESIGN


GLOBAL EXCELLENCE | PROMAX AWARDS 2020

89


90

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE


BRANDED CONTENT

PROMO FOR BRANDED CONTENT

GOLD

Silver

LIGHTS OUT WITH DAVID SPADE - DISH

NATGEO/IKEA “BEDROOM HABITATS”

COMEDY CENTRAL

NATIONAL GEOGRAPHIC

COMEDY CENTRAL

VIACOM

Josh Line, EVP Marketing, Creative, and Digital Studios Vedia Ayvaz, SVP Brand Creative Debbie Beiter, SVP, Operations & Productions Matt Silvestri, VP/Creative Director Chris Scarlata, VP, Design Douglas Johnson, SVP, Head of Production, Short Form Ginger Williams, VP, Short Form Production Erik Swart, Creative Director Lisa Goldman, Writer/Producer Max Cohn, Writer Aaron Nichols, Director of Motion Design Amy Laviero, Production Manager Andrea Torres, Sr. Project Manager Mark Lipschutz, Senior Editor

Michael Gnojewski, VP, Distribution & Business

BRANDED CONTENT

Development

John Richards, Art Director, Freelance Simon Thirlaway, Director of Photography, Freelance

BRONZE YELLOWSTONE - DISH PARAMOUNT NETWORK

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

91


BRAND INTEGRATION PROMO

GOLD

Silver

NISSAN ZOMBIES

SHARK WEEK CREST

CREATIVE BRAND SOLUTIONS - THE WALT DISNEY COMPANY

2C CREATIVE

CREATIVE BRAND SOLUTIONS - THE WALT DISNEY COMPANY

Leonardo Neumann, Creative Henrique Molina, Creative Leonardo Haar, Producer Bruno Almeida, Creative Camila Leme, Project Manager MYMAMA

Roguan, Director Mayra Auad, Executive Producer Fabio Politti, Photography Director Rebeca Ukstin, Art Director

92

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

BRONZE LIGHTS OUT WITH DAVID SPADE - DISH COMEDY CENTRAL

BRANDED CONTENT


BRAND INTEGRATION CAMPAIGN

GOLD

Silver

APOLLO 11: FIRST STEPS

NATGEO/DESTINATION CANADA “WILD LIFE WITH BERTIE GREGORY”

CNN WORLDWIDE

NATIONAL GEOGRAPHIC TURNER BROADCASTING SALES

Ryan Beickert, Director, Courageous Studios Andrew Smith, Director of Photography, Courageous Studios Joel Blanco, Line Producer, Courageous Studios Liz Roth, Field Producer, Courageous Studios John O’Hara, Editor, Courageous Studios Dan Seith, Activation Lead/Project Manager, Courageous Studios

BRONZE UBER EATS NINE ENTERTAINMENT CO.

BRANDED CONTENT

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

93


BRAND INTEGRATION PROGRAM PROMO

GOLD

Silver

SCI GEICO

SHARK WEEK SHERWIN WILLIAMS

DISCOVERY CORPORATE CREATIVE

DISCOVERY

BRONZE SHARK WEEK CREST 2C CREATIVE

94

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

BRANDED CONTENT


BRAND INTEGRATION USING MULTIPLE PLATFORMS

GOLD

Silver

TINKA & THE KING’S GAME

OUT OF THE SHADOWS AND QUEER CITY: A CNN EXPERIENCE

TV 2 DENMARK

CNN WORLDWIDE

TV 2 DENMARK

Anna Katrine Støvring, Campaign Manager Line Lorentzen, Creative Sophie Leegaard, Creative Ida Groth Larsen, Project Manager Mette Kock-Hansen, Copywriter Leonore Skousen, Project Manager COOP

Hanne Birkbo, Marketing Director Lotte Garnry, Senior Digital Project Lead

BRONZE RUSSIAN AFFAIRS X MIELE START

TRY X

Per Skovbo, Print MARTIN JØRGENSEN ILLUSTRATION

Martin Jørgensen, Illustrator

BRANDED CONTENT

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

95


96

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE


DIGITAL & SOCIAL

MICRO VIDEO CONTENT

GOLD

Silver

WEB-TEASER “THE TELEPHONE” FOR “THE TEXT” (FILM)

CNN FILMS: APOLLO 11 “SFX” SOCIAL

START

CNN WORLDWIDE

START

Daria Kurteeva, Promo Producer Ekaterina Domnina, Edit Producer Anastasia Batsueva, Marketing Director Evgeniy Prokopov, Head of Video Promotion

BRONZE LIGHTS OUT WITH DAVID SPADE BACHELORETTE STC COMEDY CENTRAL

DIGITAL & SOCIAL

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

97


ONLINE ADVERTISING

GOLD

Silver

HOSTILE PLANET IGTV – MOUNTAINS

PROSIEBEN - GERMANY’S NEXT TOPMODEL 2019

NATIONAL GEOGRAPHIC

PROSIEBENSAT.1 TV DEUTSCHLAND GMBH

NATIONAL GEOGRAPHIC

Chris Spencer, EVP Creative Tyler Korba, VP Creative David Numbers, Writer/Producer Brian Everett, VP Design Kendrah Polk, Project Manager

BRONZE LOST AND FOUND NATIONAL GEOGRAPHIC

98

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

DIGITAL & SOCIAL


TALENT INTEGRATION USING SOCIAL MEDIA

GOLD

Silver

CNN LOVES THE MOVIES SOCIAL CAMPAIGN

BRAIN GAMES - INSTAGRAM FRAME BREAK

CNN WORLDWIDE

NATIONAL GEOGRAPHIC

CNN WORLDWIDE

CLEAN CUTS

Allison Gollust, Executive Vice President &

Harry Evans, Sound Design

Chief Marketing Officer

Rick Lewchuk, SVP Creative Marketing & Brand Standards

Whit Friese, Vice President & Group Creative Director, CNN Creative Marketing

Dan Brown, Sr. Director, Production Pollyanna Dunn, Sr. Director, Strategic Marketing Sean Houston, Creative Director Lara Hurst, Marketing Director Jeffrey Mielcarz, Sr. Writer/Producer Brandon Campbell, Sr. Graphic Designer Vanessa Echeverria, Social Media Marketing Planner Brian Simmons, Editor/Producer, CNN Image & Sound

DIGITAL & SOCIAL

BRONZE BRAIN GAMES - KEEGAN-MICHAEL KEY CARD TRICKS NATIONAL GEOGRAPHIC

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

99


USE OF PAID SOCIAL MEDIA TO PROMOTE A PROGRAM OR SERIES

GOLD

Silver

WAR OF THE WORLDS - CAMPAIGN

KITCHEN. IMMERSIVE EXPERIENCE

FOX EUROPE & AFRICA

JSC CTC NETWORK

THE WALT DISNEY COMPANY

Boudewijn de Kemp, Creative Director Benelux Sasan Roohi, Creative Director, UK, Europe & Africa Chris Spelman, Marketing Director, UK, Europe & Africa Holly Johnson, Marketing Supervisor, Europe & Africa Marco van Demen, Head of Marketing Benelux Christina Leucht, Director Marketing & Creative Services, Germany Cristina Miquel, Marketing Director, Spain Nina Wallden, Marketing Manager, Finland Claire Higginson, Head of Creative, Finland Burçin Gülsen Içagasioglu, VP, CMO, Turkey

10 0

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

BRONZE CNN LOVES THE MOVIES SOCIAL CAMPAIGN CNN WORLDWIDE

DIGITAL & SOCIAL


ORGANIC USE OF SOCIAL MEDIA TO PROMOTE A PROGRAM OR SERIES

GOLD

Silver

CNN LOVES THE MOVIES SOCIAL CAMPAIGN

CNN AMERICAN STYLE SOCIAL CAMPAIGN

CNN WORLDWIDE

CNN WORLDWIDE

CNN WORLDWIDE

CLEAN CUTS

Allison Gollust, Executive Vice President &

Harry Evans, Sound Design

Chief Marketing Officer

Rick Lewchuk, SVP Creative Marketing & Brand Standards

Whit Friese, Vice President & Group Creative Director, CNN Creative Marketing

Dan Brown, Sr. Director, Production Pollyanna Dunn, Sr. Director, Strategic Marketing Sean Houston, Creative Director Lara Hurst, Marketing Director Jeffrey Mielcarz, Sr. Writer/Producer Brandon Campbell, Sr. Graphic Designer Vanessa Echeverria, Social Media Marketing Planner Brian Simmons, Editor/Producer, CNN Image & Sound

DIGITAL & SOCIAL

BRONZE KITCHEN. IMMERSIVE EXPERIENCE JSC CTC NETWORK

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

101


CONTENT FOR DIGITAL PROMO

GOLD

Silver

KITCHEN. IMMERSIVE EXPERIENCE

NICKELODEON GARBA IDENT

JSC CTC NETWORK

VIACOM18 MEDIA PVT. LTD. (NICK-INDIA)

JSC CTC NETWORK

Natalia Abramochkina, Marketing Director Nikita Erunkov, Head of Digital Roman Bryzgalov, Head of Content Sofia Gainulina, Motion Designer Alena Kokova, Creative Producer Aleksandra Gavrykova, SMM Manager LLC, LOCALKITCHEN

Ekaterina Homyakova, CCO Kirill Rodin, CMO

102

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

BRONZE HOSTILE PLANET IGTV MOUNTAINS NATIONAL GEOGRAPHIC

DIGITAL & SOCIAL


INTERACTIVE PROMO

GOLD

Silver

WOMEN’S WORLD CUP AR

DANCE-OFF VR

FOX SPORTS MARKETING

TNT BROADCASTING NETWORK

FOX SPORTS MARKETING

Robert Gottlieb, EVP, Head of Marketing Bill Battin, SVP, Marketing Claudina Mercado, VP, Production Blake Danforth, VP, Creative Nancy MacDonald, VP, Brand Marketing Steve Lewis, Sr. Creative Director Guillermo Leucuona, Creative Director/Designer Meghan De Andrade, Director, On-Air Promotions Jessica Scharer, Director, On-Air Promotions

DIGITAL & SOCIAL

BRONZE SASHATANYA TNT BROADCASTING NETWORK

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

103


ONLINE ADVERTISING: BANNERS/SKYSCRAPERS/CONTEXTUAL

GOLD

Silver

CNN THE MOVIES IMDB HOMEPAGE TAKEOVER

CNN FILMS: APOLLO 11 CNN.COM BIG SKY HOMEPAGE TAKEOVER

CNN WORLDWIDE

CNN WORLDWIDE

CNN WORLDWIDE

Allison Gollust, Executive Vice President & Chief Marketing Officer Rick Lewchuk, SVP Creative Marketing & Brand Standards Whit Friese, Vice President & Group Creative Director, CNN Creative Marketing Dan Brown, Sr. Director, Production Pollyanna Dunn, Sr. Director, Strategic Marketing Sean Houston, Creative Director Lara Hurst, Marketing Director Brandon Campbell, Sr. Graphic Designer Priscilla Janowski, Sr. Marketing Manager Janell Wood, Marketing Manager Kenesha Cook, Marketing Coordinator

10 4

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

BRONZE SOUTH SIDE - ONLINE CHICAGO CAMPAIGN COMEDY CENTRAL

DIGITAL & SOCIAL


ONLINE ADVERTISING MARKETING

GOLD

Silver

CNN THE MOVIES IMDB HOMEPAGE TAKEOVER

DANCE-OFF TIKTOK

CNN WORLDWIDE

TNT BROADCASTING NETWORK

CNN WORLDWIDE

Allison Gollust, Executive Vice President & Chief Marketing Officer

Rick Lewchuk, SVP Creative Marketing & Brand Standards

Whit Friese, Vice President & Group Creative Director, CNN Creative Marketing

Dan Brown, Sr. Director, Production Pollyanna Dunn, Sr. Director, Strategic Marketing Sean Houston, Creative Director Lara Hurst, Marketing Director Brandon Campbell, Sr. Graphic Designer Priscilla Janowski, Sr. Marketing Manager Janell Wood, Marketing Manager Kenesha Cook, Marketing Coordinator

DIGITAL & SOCIAL

BRONZE HOSTILE PLANET IGTV MOUNTAINS NATIONAL GEOGRAPHIC

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

105


ONLINE TAKEOVER OR ROADBLOCK PROMOTION

GOLD

Silver

CNN THE MOVIES IMDB HOMEPAGE TAKEOVER

CTV STUMPTOWN IMDB TAKEOVER

CNN WORLDWIDE

BELL MEDIA

CNN WORLDWIDE

Allison Gollust, Executive Vice President & Chief Marketing Officer

Rick Lewchuk, SVP Creative Marketing & Brand Standards

Whit Friese, Vice President & Group Creative Director, CNN Creative Marketing

Dan Brown, Sr. Director, Production Pollyanna Dunn, Sr. Director, Strategic Marketing Sean Houston, Creative Director Lara Hurst, Marketing Director Brandon Campbell, Sr. Graphic Designer Priscilla Janowski, Sr. Marketing Manager Janell Wood, Marketing Manager Kenesha Cook, Marketing Coordinator

10 6

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

BRONZE CRAVE THE WATCHMEN IMDB TAKEOVER BELL MEDIA

DIGITAL & SOCIAL


SOCIAL MEDIA/MOBILE-BASED PROMOTIONAL DIGITAL VIDEO CONTENT

GOLD

Silver

RUNNING WILD WITH BEAR GRYLLS SOCIAL MINI MOMENT: CARA DELEVINGNE

CNN SPECIAL REPORT: FACEBOOK AT 15 SOCIAL

NATIONAL GEOGRAPHIC

CNN WORLDWIDE

NATIONAL GEOGRAPHIC

Chris Spencer, EVP Creative Darren Knabe, Digital Director Tyler Korba, Creative Director Meghan Gleason, Producer Brian Everett, VP Design Maricruz Merlo, Project Manager Murugi Thande, Editor

BRONZE RUNNING WILD WITH BEAR GRYLLS - SOCIAL MINI MOMENT: BOBBY BONES NATIONAL GEOGRAPHIC

DIGITAL & SOCIAL

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

107


SOCIAL MEDIA CONTENT SERIES

GOLD

Silver

HOSTILE PLANET - SOCIAL VIDEO SERIES: ASMR TIMELAPSES

HOSTILE PLANET - SOCIAL VIDEO SERIES: BATTLE TACTICS

NATIONAL GEOGRAPHIC

NATIONAL GEOGRAPHIC

NATIONAL GEOGRAPHIC

Chris Spencer, EVP Creative Alison Walsh, Digital Director Darren Knabe, Digital Director Tyler Korba, Creative Director Rachel Goldberg, Producer Ryan Fouss, Producer Brian Everett, VP Design Kendrah Polk, Project Manager

BRONZE HOSTILE PLANET IGTV SERIES NATIONAL GEOGRAPHIC

10 8

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

DIGITAL & SOCIAL


WEBSITE FOR A CHANNEL/STATION/PLATFORM/PROGRAM

GOLD

Silver

NATIONAL GEOGRAPHIC’S “GORDON RAMSAY: UNCHARTED” DIGITAL MAGAZINE

#VICTORYPAGES: SOCIAL MEDIA HISTORY

NATIONAL GEOGRAPHIC

RT

NATIONAL GEOGRAPHIC

Chris Spencer, EVP Creative Alison Walsh, Digital Director Tyler Korba, VP Creative Rachel Goldberg, Producer Brian Everett, VP Design Nicole Strong, Exec. Writer/Producer Jill Robinson, Travel Writer Mary Dunnington, Senior Designer Maricruz Merlo, Project Manager

DIGITAL & SOCIAL

BRONZE BAG TO NATURE JSC CTC NETWORK

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

109


TECHNICAL INNOVATIONS: DIGITAL PLATFORMS

GOLD

Silver

KITCHEN. IMMERSIVE EXPERIENCE

FORT BOYARD: TREASURE HUNT

JSC CTC NETWORK

JSC CTC NETWORK

JSC CTC NETWORK

Natalia Abramochkina, Marketing Director Nikita Erunkov, Head of Digital Roman Bryzgalov, Head of Content Sofia Gainulina, Motion Designer Alena Kokova, Creative Producer Aleksandra Gavrykova, SMM Manager LLC, LOCALKITCHEN

Ekaterina Homyakova, CCO Kirill Rodin, CMO

BRONZE HEADS AND TAILS. THE ALLRUSSIAN BATTLE OF THE HOSTS FRIDAY! TV CHANNEL

11 0

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

DIGITAL & SOCIAL


GLOBAL EXCELLENCE | PROMAX AWARDS 2020

111


112

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE


PRINT

COPYWRITING FOR PRINT

GOLD

Silver

NATIONAL GEOGRAPHIC NEW WEB SITE

YELLOWSTONE SEASON 2: KEY ART

FOX NETWORKS GROUP

PARAMOUNT NETWORK

BRONZE THE CAVE - COPYWRITING NATIONAL GEOGRAPHIC

PRINT

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

113


ILLUSTRATION FOR PRINT

GOLD

Silver

VIS A VIS: EL OASIS “SANTA VIDA: MACARENA” - FOX

VIS A VIS: EL OASIS “SANTA VIDA & SANTA MUERTE” - FOX

THE WALT DISNEY COMPANY, EUROPE AND AFRICA

THE WALT DISNEY COMPANY, EUROPE AND AFRICA

THE WALT DISNEY COMPANY, EUROPE AND AFRICA

Jaime Sainz, Creative Director

BRONZE REAL TIME BAKE OFF ITALY DISCOVERY CREATIVE ITALY

11 4

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

PRINT


PHOTOGRAPHY FOR PRINT

GOLD

Silver

MARTILLO

DARK WATERS PHOTOGRAPHY

HISTORY MÉXICO

INVESTIGATION DISCOVERY

BRONZE THE WORLD ACCORDING TO JEFF GOLDBLUM - PHOTOGRAPHY NATIONAL GEOGRAPHIC FOR DISNEY+

PRINT

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

115


RETOUCHING AND PRODUCTION

GOLD

Silver

NATIONAL GEOGRAPHIC NEW WEBSITE

NAT GEO SHARKFEST RETOUCHING & PRODUCTION

FOX NETWORKS GROUP

NATIONAL GEOGRAPHIC

BRONZE DRUNK HISTORY COMEDY CENTRAL

11 6

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

PRINT


KEY ART/POSTER

GOLD

Silver

NATIONAL GEOGRAPHIC NEW WEBSITE

15 YEARS OF FEAR HORROR CHANNEL

FOX NETWORKS GROUP

AMC NETWORKS INTERNATIONAL

BRONZE HOSTILE PLANET - KEY ART NATIONAL GEOGRAPHIC

PRINT

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

117


KEY ART/POSTER: CAMPAIGN

GOLD

Silver

LET’S TALK TRASH

WHY WOMEN KILL

VIACOM18 MEDIA PVT. LTD.

CBS ALL ACCESS

VIACOM18 MEDIA PVT LTD.

Laukik Golatkar, Supervising Producer Esha Agarwal, Producer

BRONZE PLANET FRANCHISE BBC STUDIOS CREATIVE

11 8

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

PRINT


CONSUMER OR TRADE PRINT AD: PROGRAM

GOLD

Silver

TINKA & THE KING’S GAME

BRAIN GAMES - PRINT AD

TV 2 DENMARK

NATIONAL GEOGRAPHIC

TV 2 DENMARK

Anna Katrine Støvring, Campaign Manager Line Lorentzen, Creative Sophie Leegaard, Creative Ida Groth Larsen, Project Manager Mette Kock-Hansen, Copywriter Chaga Signe Bruun, Creative Director COOP

Lotte Garnry, Senior Digital Project Lead Hanne Birkbo, Marketing Director

PRINT

BRONZE SAT.1 - CELEBRITY BIG BROTHER PROSIEBENSAT.1 TV DEUTSCHLAND GMBH

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

119


LOGO DESIGN

GOLD

Silver

VIS A VIS: EL OASIS “LOGO” - FOX

ABC, ABC KIDS

THE WALT DISNEY COMPANY, EUROPE AND AFRICA

ABC AUSTRALIA

THE WALT DISNEY COMPANY, EUROPE AND AFRICA

Jaime Sainz, Creative Director

BRONZE SIMPSONS 30 YEARS IN 30 DAYS THE WALT DISNEY COMPANY

120

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

PRINT


OUT-OF-HOME AD

GOLD

Silver

ALTA MAR

CORPORATE FYC SCREENERS DUMPSTER

RHUBARB

COMEDY CENTRAL

RHUBARB

Dmitriy Glazyrin, CGI

BRONZE ALTERNATINO - MTA LIVEBOARDS COMEDY CENTRAL

PRINT

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

121


OUT-OF-HOME AD CAMPAIGN

GOLD

Silver

THE GREAT ESCAPE 2_OUT OF HOME AD CAMPAIGN

SKY ORIGINAL “8 TAGE” FAKE NEWS

TVN OF CJ ENM

SKY DEUTSCHLAND FERNSEHEN GMBH & CO. KG

CJ ENM

Jaeeun Kim, Creative Director Jihye Han, Designer Hyerin Jeon, Marketer Jiwon Jang, Marketer STUDIO INDEP

Gilyang Kang, Designer

BRONZE THE HOT ZONE - OOH CAMPAIGN NATIONAL GEOGRAPHIC

122

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

PRINT


OUTDOOR STATIC AD

GOLD

Silver

HOSTILE PLANET - OOH STATIC AD

PROSIEBEN - THE SIMPSONS 30TH ANNIVERSARY: BUS STOP

NATIONAL GEOGRAPHIC

PROSIEBENSAT.1 TV DEUTSCHLAND GMBH

NATIONAL GEOGRAPHIC

Chris Spencer, EVP Creative Brian Everett, VP Design Kendrah Polk, Project Manager THE REFINERY, AGENCY

BRONZE LEGO MASTERS 9CREATIVE, NINE ENTERTAINMENT CO.

PRINT

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

123


OUTDOOR STATIC AD CAMPAIGN

GOLD

Silver

QUEEN OF DRAGS - LENTICULAR POSTER

EL PRECIO DE LA HISTORIA/ PAWN STARS

PROSIEBENSAT.1 TV DEUTSCHLAND

HISTORY Mร XICO

PROSIEBENSAT.1 TV DEUTSCHLAND GMBH - CREATIVE SOLUTIONS

Michael Amann, Creative Director Teresa von Wyschetzki, Art Director Michael Prenner, Senior Texter/Konzeptioner Steven Kรถnig, Senior Art Director Gesa Malin Gemba, Project Manager Julia Haas, Senior Project Manager Ute Deutschmann, Executive Producer

BRONZE PLANET FRANCHISE BBC STUDIOS CREATIVE

124

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

PRINT


PRESS KIT

GOLD

Silver

GOOD OMENS

HOSTILE PLANET - PRESS KIT

AMAZON PRIME VIDEO

NATIONAL GEOGRAPHIC

AMAZON PRIME VIDEO

Jamie Scythes, Group Creative Director Valerie Madden, Creative Director Joe Supasit, Sr. Art Director Sarah Scannell, Sr. Brand Manager Joanne Tam, Brand Manager Michael Dawson, Campaign Manager CANYON DESIGN GROUP, CREATIVE AGENCY ILLUSTRATOR/ARTIST

Rory Kurtz

PRINT

BRONZE THE HOT ZONE - PRESS KIT NATIONAL GEOGRAPHIC

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

125


PREMIUM OR SPECIALTY ITEMS

GOLD

Silver

LITTLE MISS HONG KONG KIT SET 2019

2019 TVN JOY FESTIVAL_PREMIUM ITEMS

TELEVISION BROADCASTS LIMITED

TVN OF CJ ENM

TELEVISION BROADCASTS LIMITED

Wai Ping, Isabella Chan, Senior Principal Graphic Designer Shu Wai, Tom Cheung, Principal Graphic Designer Kei Sau, Hellas Wong, Assistant Principal Graphic Designer Kin Yan, Winnie Chan, Senior Graphic Designer Hoi Kei, Heidi Wong, Senior Graphic Designer

BRONZE TINKA & THE KING’S GAME TV 2 DENMARK

126

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

PRINT


3-D PROMOTIONAL, SALES KIT

GOLD

Silver

2019 TVN JOY FESTIVAL_SALES KIT

2019 TVN JOY FESTIVAL_SALES KIT

TVN OF CJ ENM

TVN OF CJ ENM

CJ ENM

Jaeeun Kim, Creative Director Jihye Han, Designer Seungyeoun Lee, Designer Jiwon Gil, Designer Hyerin Jeon, Marketer Saebom Tak, Marketer

BRONZE BOLLYWOOD HOUSE OF CARDS SHEMAROO ENTERTAINMENT LTD

PRINT

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

127


128

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE


MULTIPLATFORM/360 CAMPAIGN

BRAND IMAGE MULTIPLATFORM/360 CAMPAIGN

GOLD

Silver

ALL THAT WE SHARE - CONNECTED

TCM CINEMA SPOILER ALERT WARNERMEDIA CREATIVE SERVICES PARIS

TV 2 DENMARK TV 2 DENMARK

NEW LAND

Kasper Adsbøll, Campaign Manager Kristian Vestergaard, Creative Sophie Leegaard, Creative Chaga Signe Bruun, Creative Director Julie Lindblad, Project Manager Leonore Skousen, Production Manager

Christian Holten Bonke, Director Nadia Kristensen, Producer Thomas Torp, Creative, Freelance Kasper Wind, DOP, Freelance Kristian Eidness, Composer, Freelance Rikke Buxbom, Casting, Freelance Søren Rasmussen, Casting, Freelance Kevin Koch, Sound Design, Freelance

MULTIPLATFORM/360 CAMPAIGN

BRONZE TV 2 PLAY - STREAMING IN DANISH TV 2 DENMARK

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

129


PROGRAM PROMOTION MULTIPLATFORM/360 CAMPAIGN

GOLD

Silver

THE DANISH GENERAL ELECTION

SOUTH PARK 23 OVERALL CAMPAIGN

TV 2 DENMARK

COMEDY CENTRAL

TV 2 DENMARK

Kasper Adsbøll, Campaign Manager Kristian Vestergaard, Creative Chaga Signe Bruun, Creative Director Rasmus Høgdall, Creative Sebastian Zamorski, Creative Charlotte Refslund Thomsen, Producer Team Media Planning, Media Planning Norman Nisbet, Color Grading, Freelance Peter Riis, DOP, Freelance Thomas Bekker, Lightning, Freelance

BRONZE THE HOT ZONE - CAMPAIGN NATIONAL GEOGRAPHIC

BALLAD, SOUND

13 0

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

MULTIPLATFORM/360 CAMPAIGN


COMEDY PROGRAM PROMOTION MULTIPLATFORM/360 CAMPAIGN

GOLD

Silver

WELLINGTON PARANORMAL

SOUTH SIDE - OVERALL CAMPAIGN

TVNZ BLACKSAND

COMEDY CENTRAL

TVNZ BLACKSAND

Matthew Hart, Creative Lead Will Munroe, Creative Producer Paresh Patel, Digital Designer Jens Hertzum, Executive Creative Director Christopher Hill, Digital Arts Director Dylan Petelli, Motion Graphics Designer Reuben Wiremu, Marketing Manager Josh Wolfe, Campaign Manager Olivia Lynd, Producer Jacob Slack, Design Director Rebecca Brown, Marketing Manager Sally Falconer, General Manager Marketing and Communications

MULTIPLATFORM/360 CAMPAIGN

BRONZE MODERN FAMILY REVIEWS CAMPAIGN VIACOMCBS CEE

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

131


DRAMATIC PROGRAM CAMPAIGN

GOLD

Silver

“RUSSIAN AFFAIRS” SEASON 2 PROMO CAMPAIGN

THIS IS US: 360 CAMPAIGN.

START

THE WALT DISNEY COMPANY

BRONZE WAR OF THE WORLDS - CAMPAIGN FOX EUROPE & AFRICA

132

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

MULTIPLATFORM/360 CAMPAIGN


NONFICTION PROGRAM CAMPAIGN

GOLD

Silver

THE CAVE - CAMPAIGN

HOSTILE PLANET - CAMPAIGN

NATIONAL GEOGRAPHIC

NATIONAL GEOGRAPHIC

NATIONAL GEOGRAPHIC

Chris Spencer, EVP Creative Erin Newsome, Creative Director Brian Everett, VP Design Nicole Strong, Writer/Producer Alison Walsh, Digital Director Rachel Goldberg, Digital Producer Leah Wojda, Project Manager

BRONZE CNN TRICKY DICK CAMPAIGN CNN WORLDWIDE

MULTIPLATFORM/360 CAMPAIGN

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

133


SEASONAL/SPECIAL EVENT PROGRAM MULTIPLATFORM/360 CAMPAIGN

GOLD

Silver

FIGHT CANCER

WOMEN’S WORLD CUP CAMPAIGN

TV 2 DENMARK

FOX SPORTS MARKETING

TV 2 DENMARK

Julie Lindblad, Campaign Manager Line Lorentzen, Creative Sophie Leegaard, Creative Line Gjerlev, Social Media Manager Anders Ludvigsen, Creative Christina Søjdis, Producer Markus Ramlau, Producer Rasmus Høgdall, Creative NEW LAND

Jeppe Kolstrup, Director

BRONZE GAMEDAY CAMPAIGN NFL MEDIA

Jasper Spanning, DOP, Freelance

13 4

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

MULTIPLATFORM/360 CAMPAIGN


GLOBAL EXCELLENCE | PROMAX AWARDS 2020

135


13 6

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE


SPECIAL CATEGORIES

SOUND DESIGN

GOLD

Silver

HIGH TENSION MADE BY SAT.1

MGM TV “ASCENDING”

PROSIEBENSAT.1 TV DEUTSCHLAND GMBH

MGM TV & TINY HERO

PROSIEBENSAT.1 TV DEUTSCHLAND GMBH - CREATIVE SOLUTIONS

Richard Schweiger, Senior Vice President Sebastian Schwarzer, Vice President SAT.1 Creation Niels Müller, Creative Director SAT.1 Alexander Gruber, Senior Writer/ Producer Michael Funk, Designer Joachim Manuel Weber, Audio Designer PROSIEBENSAT.1 TV DEUTSCHLAND GMBH - OPERATIONS

BRONZE

Julia Ritter, Junior Project Manager

JACKIE CHAN

PROSIEBENSAT.1 TV DEUTSCHLAND GMBH - CREATIVE SOLUTIONS

FRIDAY! TV CHANNEL

Gerald Kabiczek, Production Supervisor SAT.1 PROSIEBENSAT.1 TV DEUTSCHLAND GMBH - CONSUMER MARKETING

Manuela Liebel, Senior Marketing Manager

SPECIAL CATEGORIES

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

137


VOICE-OVER PERFORMANCE

GOLD

Silver

COMING SOON

WOMEN’S WORLD CUP “FINAL WARNING”

TINY HERO

FOX SPORTS MARKETING

BRONZE CNN AMERICAN STYLE “WINDOWS” PROMO CNN WORLDWIDE

13 8

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

SPECIAL CATEGORIES


EXPERIENTIAL OR STUNT PROMOTION FOR A CONSUMER EVENT

GOLD

Silver

SEVEN WORLDS ONE PLANET

MIPCOM 2019

BBC STUDIOS CREATIVE

BBC STUDIOS CREATIVE

BBC STUDIOS

Nick Meikle, Executive Creative Director Sarah Gerona, Creative Director Sarah Bidder, Creative Event Producer Simon Goodrick, Lead Creative Victoria Oshodin, Creative Colin Wadsworth, Lead Editor Rob Ryan, Editor Alex Leask, Colourist Aaron Cazzola, Audio Engineer

SPECIAL CATEGORIES

BRONZE CRANK YANKERS PHONE WALL COMEDY CENTRAL

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

139


SOMETHING FOR NOTHING

GOLD

Silver

BLAZE THE TRAIL

FORMULA ONE “FERRARI FAN”

VIACOMCBS NETWORKS AFRICA

MATCH TV

VIACOMCBS NETWORKS AFRICA

Pippa Tshabalala, On Air Manager Olga Lombard, On Air Producer Dillon Khan, VP Comedy Central & Creative Services FAIRCHILD CREATIVE

George Leong, Executive Producer

BRONZE HBO ASIA ORIGINAL SERIES: INVISIBLE STORIES WARNERMEDIA ENTERTAINMENT NETWORKS, ASIA PACIFIC

14 0

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

SPECIAL CATEGORIES


DELIVERING ON A DIME

GOLD

Silver

HBO ASIA ORIGINAL SERIES: INVISIBLE STORIES

CNN INTERNATIONAL “WHERE WE ARE” IMAGE SPOT

WARNERMEDIA ENTERTAINMENT NETWORKS, ASIA PACIFIC

CNN WORLDWIDE

WARNERMEDIA ENTERTAINMENT NETWORKS, ASIA PACIFIC

Seran Yeo, Producer Gian Loong Loh, Senior On-Air Designer Boris Goh, Senior Audio Engineer

BRONZE HORROR CHRISTMAS VIACOMCBS CEE

SPECIAL CATEGORIES

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

141


SPECIAL PROJECT

GOLD

Silver

KITCHEN. IMMERSIVE EXPERIENCE

FORT BOYARD: TREASURE HUNT

JSC CTC NETWORK

JSC CTC NETWORK

JSC CTC NETWORK

Natalia Abramochkina, Marketing Director Nikita Erunkov, Head of Digital Roman Bryzgalov, Head of Content Sofia Gainulina, Motion Designer Alena Kokova, Creative Producer Aleksandra Gavrykova, SMM Manager LLC, LOCALKITCHEN

Ekaterina Homyakova, CCO Kirill Rodin, CMO

BRONZE AWKWAFINA - NYC 7 TRAIN TAKEOVER COMEDY CENTRAL

142

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

SPECIAL CATEGORIES


SALON DES REFUSE´S

GOLD

Silver

JURASSIC PARK TRILOGY

YELLOWSTONE SEASON 2: “ANGRY CALL”

NENT CREATIVE

PARAMOUNT NETWORK

NENT CREATIVE

Matt Allen, Creative Producer Gregory Hollins, Audio Jonny Button, Graphic Designer Richard Lawrence, Graphic Designer Judith Edelstein, Vice President

BRONZE LETHAL TUESDAY - DANCE PARAMOUNT NETWORK SPAIN CREATIVE ENTERTAINMENT BRANDS SWEMEA (VIMN)

SPECIAL CATEGORIES

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

143


I’M NOT CRYING, YOU ARE!

GOLD

Silver

FIGHT CANCER

ALL THAT WE SHARE - CONNECTED

TV 2 DENMARK

TV 2 DENMARK

TV 2 DENMARK

Julie Lindblad, Campaign Manager Line Lorentzen, Creative Sophie Leegaard, Creative Anders Ludvigsen, Creative Line Gjerlev, Social Media Manager Markus Ramlau, Producer Christina Søjdis, Producer Ida Groth Larsen, Project Manager NEW LAND

Jeppe Kolstrup, Director

BRONZE SUNDANCE TV LIFE AMC NETWORKS INTERNATIONAL

Jasper Spanning, DOP, Freelance

14 4

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

SPECIAL CATEGORIES


OMG!

GOLD

Silver

HLN “FROZEN MOMENTS 2” PROMO

COMING SOON TINY HERO

CNN WORLDWIDE CNN WORLDWIDE

MINTED CONTENT

Allison Gollust, Executive Vice President &

Dan Gifford, Director Lance O’Connor, Executive Producer John McGarty, Executive Producer Edina Sallay, Head of Production/Executive Producer Sarah Haber, Producer Tobia Sempi, Director of Photography

Chief Marketing Officer

Rick Lewchuk, SVP Creative Marketing & Brand Standards

Whit Friese, Vice President & Group Creative Director, CNN Creative Marketing

Tim Mallon, VP, Business Dev & Operations, HLN Dan Brown, Sr. Director, Production Krishnan Purushothaman, Assistant Design Director Nichole Goralnik, Sr. Production Manager Denise Patierno, Production Resource Manager Greg Enfield, Project Manager, Production Bryan Fitch, Editor/Producer, CNN Image & Sound

SPECIAL CATEGORIES

SYN MUSIC

Nick Wood, Creative Director/Composer Alan Wolovitch, Composer Alan Mawdsley, Sound Design John Mark McMillan, Vocals

BRONZE BOTCHED “BORED” LINEAR NBCUNIVERSAL INTERNATIONAL NETWORKS

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

145


EVENT PRODUCTION DESIGN

GOLD

Silver

AMAZON PRIME VIDEO EXPERIENCE AT SDCC

CNN THE MOVIES VIDEO STORE AT HUDSON YARDS

AMAZON STUDIOS AMAZON STUDIOS

Aarton Hartzler, Creative Director Brett Bimson, Creative Director Leigh Anne Gardner, Group Creative Director Sarah Hamilton, Group Creative Director Ryan Brockington, Head of Brand Creative Alexandra Marinescu, Head of Genre Series Marketing Mike Benson, Head of Marketing Jennifer Verdick, Head of Promotions and Events Rita Magliocco, Manager of Partnerships and Events Zach Zumbusch, Marketing & Brand Social Adam Bersin Jr., Sr. Brand Manager Andrew Meengern, Sr. Brand Manager

14 6

CNN WORLDWIDE TOOL OF NA TOWN + COUNTRY MEI POPULATE BENCHMARK

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

BRONZE NBCUNIVERSAL LA SCREENINGS 2019 NBCUNIVERSAL INTERNATIONAL DISTRIBUTION

SPECIAL CATEGORIES


MUSIC VIDEO OR SHORT SUBJECT VIDEO

GOLD

Silver

WE LAUGH ALL DAY

RT UNCENSORED

MONARCHY FOR TURNER

RT

BRONZE KEUNG TO “THE LOVE WITHOUT WORDS” MV VIUTV - HK TELEVISION ENTERTAINMENT COMPANY LIMITED

SPECIAL CATEGORIES

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

147


USE OF MUSIC

GOLD

Silver

HBO EUROPE WILL ROCK YOU

BREAKING BAD

HBO EUROPE

NBCUNIVERSAL INTERNATIONAL NETWORKS GERMANY

HBO EUROPE

Csongor Szudy, Producer

BRONZE HISTORY NOW A&E TELEVISION NETWORKS ITALY SRL

14 8

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

SPECIAL CATEGORIES


USE OF MUSIC WITH ORIGINAL LYRICS

GOLD

Silver

MIDSEASONTRAILER 2019/20

31 DAYS OF HOLIDAY SURVIVAL

DFL DIGITAL SPORTS GMBH

COMEDY CENTRAL

BRONZE FRIENDS 25TH ANNIVERSARY VIACOM18 MEDIA PVT LTD (COMEDY CENTRAL INDIA)

SPECIAL CATEGORIES

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

149


USE OF ORIGINAL MUSIC/SCORE

GOLD

Silver

FRIENDS A-Z ON COMEDY CENTRAL UK

127 HOURS

V CREATIVE

TNT4

BRONZE THE TWILIGHT ZONE OFFICIAL TRAILER CBS ALL ACCESS

15 0

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

SPECIAL CATEGORIES


GLOBAL EXCELLENCE | PROMAX AWARDS 2020

151


152

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE


ADAPTIVE CATEGORIES

COVID-19 BRAND IMAGE PROMO/PANDEMIC BRANDING

GOLD

Silver

STAY IN EXPLORE

CNN GO THERE CORONAVIRUS THANK YOU IMAGE

BBC STUDIOS CREATIVE

CNN WORLDWIDE

BBC STUDIOS CREATIVE

Nick Meikle, Executive Creative Director Sarah Gerona, Creative Director Simon Goodrick, Lead Creative Fahran Younas, Creative Nadia Malik, Producer Teak Tse, Motion Designer

BRONZE CNN FACTS FIRST MASK WHAT A MASK SAYS CNN WORLDWIDE

ADAPTIVE CATEGORIES

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

153


COVID-19 PUBLIC SERVICE ANNOUNCEMENT PROMO

GOLD

Silver

CNN SESAME STREET TOWNHALL ABCS OF COVID19 COUNT

CNN FACTS FIRST MASK WHAT A MASK SAYS

CNN WORLDWIDE

CNN WORLDWIDE

CNN WORLDWIDE

Allison Gollust, Executive Vice President & Chief Marketing Officer Rick Lewchuk, SVP Creative Marketing & Brand Standards Whit Friese, Vice President & Group Creative Director, CNN Creative Marketing Lisa Ghormley, Marketing Director, CNN Creative Marketing Robin Sterling, Sr. Writer/Producer, CNN Creative Marketing Jenny Specker, Sr. Design Manager, CNN Creative Marketing Denise Patierno, Asset Manager, CNN Creative Marketing James Magliocca, Editor, CNN Image & Sound

BRONZE CNN SESAME STREET TOWNHALL ABCS OF COVID19 LOUIE CNN WORLDWIDE

15 4

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

ADAPTIVE CATEGORIES


COVID-19 SOCIAL CAUSE CAMPAIGN

GOLD

Silver

CNN FACTS FIRST CAMPAIGN

CNN SESAME STREET TOWNHALL

CNN WORLDWIDE

CNN WORLDWIDE

CNN WORLDWIDE

Allison Gollust, Executive Vice President & Chief Marketing Officer Rick Lewchuk, SVP Creative Marketing & Brand Standards Whit Friese, Vice President & Group Creative Director, CNN Creative Marketing Matt Barnett, Sr. Director, Production, CNN Creative Marketing

BRONZE STAY IN EXPLORE BBC STUDIOS CREATIVE

ADAPTIVE CATEGORIES

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

155


COVID-19 NEWS PROGRAM OR SPECIAL REPORT PROMO

GOLD

Silver

CNNI WITNESS PANDEMIC

CNN CSR CHINA’S DEADLY SECRET

CNN WORLDWIDE

CNN WORLDWIDE

CNN WORLDWIDE

Allison Gollust, Executive Vice President & Chief Marketing Officer Rick Lewchuk, SVP Creative Marketing & Brand Standards Whit Friese, Vice President & Group Creative Director, CNN Creative Marketing Marnye Hall, Creative Director, CNN Creative Marketing Queen Battle, Writer/Producer, CNN Creative Marketing Zeljko Bralo, Editor, CNN Image & Sound WARNER AUDIO

BRONZE

Stephen Warner, Audio Design

CNN CSR BATS 30SEC

CNN WORLDWIDE

CNN WORLDWIDE

Greg Enfield, Project Manager, Production CNN

15 6

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

ADAPTIVE CATEGORIES


INFORMATIONAL GRAPHICS

GOLD

Silver

CORONA BATS

CNN ON AIR GRAPHICS COVID 19

AL JAZEERA MEDIA NETWORK

CNN WORLDWIDE

AL JAZEERA MEDIA NETWORK

Anthony Carlo Alcazar, Creative Solutions Producer Mohamed Ben Othman, Creative Solutions Producer Ousama Alchikh, Creative Solutions Producer Ahmed Albadri, Senior Creative Solutions Producer Mahmoud Alken, Presenter and Scriptwriter Saahil Kapoor, Chroma Lighting DOP Hayder Al Zubaidi, Creative Production Manager

BRONZE CORONA THE NEW NORMAL AL JAZEERA MEDIA NETWORK

ADAPTIVE CATEGORIES

GLOBAL EXCELLENCE | PROMAX AWARDS 2020

157


EDITING

GOLD

Silver

ISO-LEO-LATION

CNN GO THERE CORONAVIRUS THANK YOU IMAGE

FRIDAY! TV CHANNEL

CNN WORLDWIDE

FRIDAY! TV CHANNEL

Artem Gladchenko, Marketing Director Alexey Krokhin, Head of On-Air Graphics Anna Apet, Head of On-Air Promo Ekaterina Yakusheva, Copyright Alexey Savchinsky, Editing Andrey Skripunov, Sound Producer Elena Movenko, Designer

BRONZE CNN ALICIA KEYS GOOD JOB MUSIC VIDEO CNN WORLDWIDE

15 8

PROMAX AWARDS 2020 | GLOBAL EXCELLENCE

ADAPTIVE CATEGORIES


GLOBAL EXCELLENCE | PROMAX AWARDS 2020

159



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