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WOO skin essentials I consciously crafted essentials by the curious mind of // dr. woo

// content // about WOO skin essentials / 4-5 about dr. woo / 6-9 our philosophy / 10-11 news / 12-13 product lineup / 14-15 product details / 16-27 info / 28-29

WOO skin essentials // consciously crafted essentials by the curious mind of // dr. woo

Developed in small batches by creative visionary and tattoo artist Dr. Woo, WOO is a curated collection of essentials formulated to nourish, protect and care for even the most sensitive skin – with or without ink. Through the lens of his trade, Dr. Woo developed a unique perspective on skin and skincare and wanted to create effective products his wife and kids could use. Simple.

about

After an obsession with body art landed him at a legendary L.A. tattoo shop, Dr. Woo inked himself into his status as the world’s most in-demand tattoo artist with a three-year-long waitlist. Think of it as the American Dream in delicate, elegant strokes of black and gray, punctuating a forearm, stamping a shoulder, encircling a collarbone. Brian Woo, the son of Taiwanese immigrants who spoke zero English when they landed in the U.S., grew up surrounded by the grittier bits of L.A. He latched on to his passion early, paid his dues and gained worldwide fame for his artistry before he even hit his mid-30s. But that’s the short version of this #singleneedle superhero’s rise to the top. The story started with 12-year-old Brian exchanging “hand-poked” India ink smiley faces with a childhood friend.

That led to his first professional tattoo at age 14, the first of many more to come. By age 18, he’d found his way to Shamrock Social Club. Long before there were 1.6 million Instagram followers, before he was inking dragon tattoos on none other than the Mother of Dragons herself, before he designing works of art for Justin Bieber, and album covers for Drake, before he became a front-row fixture at Paris Fashion Week, Woo logged 10 solid years as the apprentice to industry legend Mark Mahoney, the owner of Shamrock. At the landmark Sunset Strip tattoo parlor, Woo did anything and everything that was asked of him. As he told the Los Angeles Times, mopping floors, setting up equipment – even scrubbing toilets – were all part of Dr. Woo’s Shamrock job description while he learned his craft. But learn it he did. And soon, there was a months-long waiting list for his intricate, iconic designs. Once word got out about how good Dr. Woo was, his clientele base gave way to a galaxy of edgy celebrities clamoring to sit in his chair. Travis Scott, Sam Smith, Zoë Kravitz, Demi Lovato...the bold-face tally is endless.

Filled with gratitude but knowing it was time to fly solo, Dr. Woo set up his own exclusive, by-appointment-only shop in 2017 at the Hollywood Roosevelt Hotel: Hideaway at Suite X Los Angeles. Initially kept so under wraps that clients didn’t know the exact location until it was texted to them, Hideaway is perfect for ink-fanatic clients like Miley Cyrus and Katy Perry, who celebrate each new album with a fresh tat. Today, the increasingly in-demand Dr. Woo splits his time between his meticulously appointed, art-filled Hideaway studio, a heavy travel schedule and his growing roster of brand collaborations. Tapping a wide range of interests that includes art, food and fashion, Woo has partnered with Sacai, Lamborghini, Adobe, Converse, Neighborhood, John Elliot, Hornitos, Modernica, Dropbox and Levi’s, for which he created a capsule collection.

Dr. Woo’s next foray is as an entrepreneur with the newly launched WOO skin essentials, a line of consciously crafted solutions that address daily skin needs. Developed in small batches by Dr. Woo himself, WOO is a curated collection of essentials formulated to nourish, protect and care for even the most sensitive skin – with or without ink.

our philosophy // consciously crafted skin essentials // to recover, protect & nurture.

“merging my life’s work with my lifestyle, our skin essentials project is something close to my heart. Beyond just skincare, it’s life care, and we’ve created clean, sustainable offerings that speak to others with sensitive skin like mine.” - Dr. Woo

clean ingredients

Using simple, clean ingredients and technology ensure our products work even for those with the most sensitive skin.

small batches

Limited-run offerings allow us to constantly improve. We’re learning every day.

consciously made

We try our best to minimize our impact on the planet by using only what we need, including eco-conscious packaging.

ink friendly

An obvious one, we know. We craft our products keeping those with ink in mind so they can see real benefits.

news: Violet Grey partnership // Woo skin essentials - now available at @violetgrey //

Inked or not, these meticulously-formulated essentials combine dirt-eliminating benefits with impressively soothing moisture. Written By AMBER KALLOR

All products approved by the Violet Code are: DISCOVERED: by leading artists, experts and stars TESTED: in Hollywood for performance & packaging APPROVED: by the standards of the VIOLET CODE

TESTED “Get the moisturizing benefits of an oil-based cleanser in the convenience of a bar!” —Stevie Huynh, Makeup Artist

“Papain enzymes gently dissolve dead skin cells, while a combo of vitamin E and ceramides in this dewy hydrator locks in moisture.” —Betina Goldstein, Nail Artist “Great bar soap! It smells super fresh and leaves skin feeling clean and hydrated.” —Simone Siegl, Makeup Artist APPROVED As with every product on VIOLET GREY, the Woo Skin Essentials Gentle Cleansing Soap & Revitalizing Body Moisturizer reached our shelves once a minimum of 70 percent of testers deemed it a winner. At that time, we added them to our body care edit with the Violet Code’s official stamp of approval.

WOO skin essentials product lineup

project capsule no. 001/00/0 00 I after/care kit

revitalizing body moisturizer

after/care moisturizer

gentle hand sanitizer coming 2021

hydrating lip balms

gentle cleansing soap

moisturizing sun shield SPF 30 15

new product

revitalizing body moisturizer I SRP $40 A light, everyday moisturizer that nourishes and rejuvenates for optimal skin health. Our clean, fragrance-free formula gently dissolves dead skin cells and increases the moisture level of the skin – inked or not. Gentle enough for all skin types; plus, it can help preserve the definition and vibrancy of tattoos. clean ingredients I cruelty-free I free of parabens I fragrance-free I free of phthalates

benefits:

• Soothing and anti-aging properties that deeply hydrate and nourish the skin.

plus-up:

• Features our signature Color Lift technology to enhance and rejuvenate the tattoo. Can be used on tattoos at any life stage after the initial healing has taken place.

NET WT. 148 ml oz / 5 fl oz I product no. 00 4/00/0 00 Ingredients: Water (Aqua) (Eau), Methylsilanol Mannuronate (and) Styrene Acrylates Copolymer, Hyaluronic Acid, Niacinamide, Ubiquinone (COQ10) and Ascorbyl Tetraisopalmitate, Lecithin, Ascorbic Acid (Vitamin C), Alpha Lipoic Acid, Tetrahexyldecyl Ascorbate, Nannochloropsis Oculata Extract, Glycerin, Diglycerine, Ceramide NG, Dimethicone, Cyclopentasiloxane, Passiflora Incarnata Seed Oil, Tocopheryl Acetate (Vitamin E), Caprylic/Capric Triglyceride, Silybum Marianum Seed Oil, Porphyra Umbilicalis Extract, Papain Enzyme, Camellia sinensis (Green tea extract), Potassium Sorbate, Dipropylene Glycol, Guar Hydroxypropyltrimonium Chloride, Phenoxyethanol, Benzyl Alcohol, Sodium Citrate

after/care kit I SRP $42 Dr. Woo’s signature after/care treatment was crafted to aid the recovery of freshly tattooed skin. A gentle soap and moisturizer work together to cleanse and soothe the most sensitive skin. clean ingredients I cruelty-free I free of parabens I fragrance-free I free of phthalates after/care moisturizer I NET WT. 30ml/1oz I capsule no. 00 1/00/0 01

Ingredients: Water (Aqua) (Eau), Methylsilanol Mannuronate (and) Styrene Acrylates Copolymer, Hyaluronic Acid, Niacinamide, Ubiquinone (COQ10) and Ascorbyl Tetraisopalmitate, Lecithin, Ascorbic Acid (Vitamin C), Alpha Lipoic Acid, Tetrahexyldecyl Ascorbate, Nannochloropsis Oculata Extract, Glycerin, Diglycerine, Ceramide NG, Dimethicone, Cyclopentasiloxane, Passiflora Incarnata Seed Oil, Chamomilla Recutita (Matricaria) Flower Extract, Shea Butter, Tocopheryl Acetate (Vitamin E), Caprylic/Capric Triglyceride, Silybum Marianum Seed Oil, Porphyra Umbilicalis Extract, Commiphora Mukul Resin Extract, Matricaria Chamomilla, Rosa Multiflora Fruit Extract, Dimethicone/PEG-10/15 Crosspolymer, Sodium Chloride, Dimethicone/Vinyl Dimethicone Crosspolymer, Potassium Sorbate, Dipropylene Glycol, Guar Hydroxypropyltrimonium Chloride, Phenoxyethanol, Benzyl Alcohol, Sodium Citrate.

gentle cleansing I NET WT. 2 oz I capsule no. 00 1/00/0 02

Ingredients: Sodium Cocoate, Water (Aqua, Eau), Glycerin, Sodium Chloride, Sodium Gluconate.

• premium, recyclable packaging • best used 2-14 days after tattoo session • includes exclusive Dr. Woo art collectible

after/care moisturizer I SRP $26 Our soothing and calming moisturizer features carefully selected ingredients combined with innovative water-breaking technology to deliver immediate relief to freshly-tattooed or irritated skin. This is achieved by encapsulating large amounts of water within a skin-similar matrix. When the product is applied to the skin, the matrix collapses, forcing water out into the upper epidermis. At the same time, the collapsed matrix develops an occlusive layer, which traps moisture into the skin. Our formula is safe for use on freshly-tattooed skin. The technology provides a protective layer to the skin while the actives help soothe and moisturize. clean ingredients I cruelty-free I free of parabens I fragrance-free I free of phthalates

Key Ingredients: • Shea Butter to facilitate the skins healing process while helping retain moisture and reduce the appearance of rough patches • Vitamin E to fight free radicals, promote skin healing and help soften skin. • Sesame Seed Oil to calm inflamed, irritated and damaged skin. It is high in antioxidants and has antibacterial properties. • Chamomile to speed up the healing process and produce a calming effect on the skin thanks to its natural polyphenols and phytochemicals. NET WT. 30ml/1oz I capsule no. 00 1/00/0 01 Ingredients: Water (Aqua) (Eau), Methylsilanol Mannuronate (and) Styrene Acrylates Copolymer, Hyaluronic Acid, Niacinamide, Ubiquinone (COQ10) and Ascorbyl Tetraisopalmitate, Lecithin, Ascorbic Acid (Vitamin C), Alpha Lipoic Acid, Tetrahexyldecyl Ascorbate, Nannochloropsis Oculata Extract, Glycerin, Diglycerine, Ceramide NG, Dimethicone, Cyclopentasiloxane, Passiflora Incarnata Seed Oil, Chamomilla Recutita (Matricaria) Flower Extract, Shea Butter, Tocopheryl Acetate (Vitamin E), Caprylic/Capric Triglyceride, Silybum Marianum Seed Oil, Porphyra Umbilicalis Extract, Commiphora Mukul Resin Extract, Matricaria Chamomilla, Rosa Multiflora Fruit Extract, Dimethicone/PEG10/15 Crosspolymer, Sodium Chloride, Dimethicone/Vinyl Dimethicone Crosspolymer, Potassium Sorbate, Dipropylene Glycol, Guar Hydroxypropyltrimonium Chloride, Phenoxyethanol, Benzyl Alcohol, Sodium Citrate.

gentle cleansing soap (2 pack) I SRP $18 This unique coconut oil-based soap bar delivers gentle, effective cleansing to freshly-tattooed skin. This water-activated bar releases a light foam to whisk away surface impurities. Glycerin supports skin’s moisture levels. Leaves skin feeling fresh, comfortable and soft. clean ingredients I free of parabens I free of synthetic fragrance I free of PEGs NET WT. 2 oz I capsule no. 00 1/00/0 02 Ingredients: Sodium Cocoate, Water (Aqua, Eau), Glycerin, Sodium Chloride, Sodium Gluconate.

gentle hand sanitizer I mint I SRP $10 Our gentle hand sanitizer is effective against most common germs in 15 seconds. It contains 70% ethyl alcohol, exceeding the CDC’s minimum recommendations. Convenient to carry and easy to use, our hand sanitizing spray can be used at home, outside in public settings, and even at the airport. ETHYL ALCOHOL 70% I TSA-approved travel-size sanitizing spray. cruelty-free I free of parabens I free of synthetic fragrance I free of phthalates NET WT. 50ml / 1.7oz I inactive ingredients : Water (Acqua), Glycerin, Mentha Piperita (Peppermint) Oil, Hydrogen Peroxide, T-Butyl Alcohol, Menthol, Denatonium Benzoate.

hydrating lip balm set I SRP $18 These hydrating lip balms moisturize and nourish dry, delicate lips affected by everyday stressors. Crafted with simple ingredients, including olive oil and Vitamin E, each blend has a refreshing mint base infused with Japanese essences. free of parabens I free of synthetic fragrance I free of synthetic flavors I free of phthalates mint + yuzu citrus I NET WT. 0.15 oz / 4.2 g Ingredients: Butyrospermum Parkii (Shea), Butter, Beeswax, Caprylic/Capric Triglyceride, Olea Europaea (Olive) Oil, Natural Flavor, Tocopheryl Acetate, Mentha Piperita (Peppermint) Oil

mint + cherry blossom I NET WT. 0.15 oz / 4.2 g Ingredients: Butyrospermum Parkii (Shea), Butter, Beeswax, Caprylic/Capric Triglyceride, Olea Europaea (Olive) Oil, Natural Flavor, Tocopheryl Acetate, Mentha Piperita (Peppermint) Oil.

moisturizing sun shield SPF 30 I SRP $35 Our everyday face & body sun shield with SPF 30 has been specifically designed to provide all over daily sun protection. This moisturizing sun shield blends UVA and UVB filters with coconut and shea butter for daily head-to-toe sun care. Powerful enough to defend and preserve existing tattoos and protect the youth and health of skin, our fragrance-free, mineral-based formula doesn’t leave a white cast. water resistant I cruelty-free I free of parabens I free of fragrance I free of phthalates I reef safe

Key Active Ingredients: • Zinc Oxide – Offers broad-spectrum protection from harmful and aging UV rays and provides a natural barrier to keep moisture from escaping the skin • Shea Butter & Coconut – Moisturizes, softens skin and helps reduce water loss • Vitamin E – Calms and soothes skin

NET WT. 90 ml oz / 3 oz I product no. 00 2/00/0 01 active ingredients: Zinc Oxide inactive ingredients: Water, Caprylic/Capric Triglyceride, Ethylexyl Palmitate, Butylene Glycol, Glycerin, Cetearyl Alcohol, Polymethylsilsesquioxane/Silica Crosspolymer, Glyceryl Stearate, PEG-100 Stearate, Butyrosperrmum Parkii (Shea) Butter, Sodium Hyaluronate, Tocopheryl Acetate, Isododecane, Polysilicone-11, Cetyl Alcohol, Polyhydroxystearic Acid, Disodium EDTA, Ammonium Polyacryloyldimethyl Taurate, Polysorbate 80, Phenoxyethanol, Ethylhexylglycerin

coming 2021

info // online store: projectwoo.co instagram: @project_w_o_o questions: yumi@projectwoo.co