PROGRESSIVE BULGARIA - NEWSLETTER & DIGITAL PRESENTATION ( en )

DIGITAL ISSUE on website NEWSLETTER & DIGITAL ISSUE by email RETAILERS` GUIDE

To reach fast all stores, buyers and the FMCG and HORECA industries

PROGRESSIVE IS ALSO DIGITAL PROGRESSIVE IS ALSO DIGITAL to provide daily information to the industry and to be the bond between manufacturers, distributors, retailers and all that are part of the FMCG and HORECA industries.

PROGRESSIVE DIGITAL ISSUE PROGRESSIVE NEWSLETTER & DIGITAL PROGRESSIVE RETAILER`S GUIDE

And so that the communication between us to be fast, efficient and up-to-date, we offer you new flexible and low - budget advertising opportunities for your brands and companies through several new platforms:  PROGRESSIVE Newsletter - the weekly news  PROGRESSIVE Retailer`s Guide (new products, activities, campaigns)  PROGRESSIVE Digital Issue, the current issue sent by email and constantly available on interactive platform on website www.progressive.bg Distribution: by email

Through the NEW PLATFORMS WE will reach the Retailers, Buyers and the FMCG and HoReCa industries EACH WEEK.

TARGET/ RECEPIENTS of weekly Newsletter & Digital Issue by email: 15,100 emails of Top Managers in the FMCG (11 000) & HoReCa (4 100) industry that are in our data base

We will be useful to you without requiring significant financial resources or marketing budget, remaining in the focus of the Retailers & HoReCa! PROGRESSIVE Newsletter will be sent out every Monday.

www.progressive.bg

PROGRESSIVE Digital (by email), will present the articles from the current issue and will be sent out, again by e-mail, every Monday and will contain Retailer`s Guide section.

PROGRESSIVE DIGITAL ISSUE on website For fast and effective advertisement at a low price, place your products and campaigns ONLY IN THE DIGITAL PLATFORMS, staying in the focus of FMCG & HoReCa Retailers.

If you have an advertisement in the print issue, PROGRESSIVE digital edition will be provided as a bonus.

PROGRESSIVE DIGITAL ISSUE PROGRESSIVE NEWSLETTER & DIGITAL PROGRESSIVE RETAILER`S GUIDE

Through the NEW PLATFORMS WE will reach the Retailers, Buyers and the FMCG and HoReCa industries EACH WEEK.

www.progressive.bg

PUBLICATION: the current issue of Progressive magazine, constantly available on a new Digital Interactive Platform, integrated on the home page of www.progressive.bg PROGRESSIVE Digital issue Platform permanently available at www.progressive.bg DISTRIBUTION: constant presence at PROGRESSIVE website (www.progressive.bg) and sent out by email PERIOD: 1 month on Home page on website www.progressive.bg and then constantly in Archive/Digital issue on website TARGET/ RECEPIENTS: 15,100 emails of Top Managers in the FMCG (11 000) & HoReCa (4 100) industry: Owners and Managers of shops, Buyers, International and Regional Retailers, Pharmacies, Drugstores, Specialized stores, Bio stores, Children’s stores, Banks, Insurance Companies, Manufacturers, Distributors, Logistics, Transport companies and others

PROGRESSIVE DIGITAL ISSUE on website POSSIBILITIES: The digital platform allows the advertisement to be linked with an external website / social network, integration of commercials and videos.

The platform allows recipients to download the issue on their devices, to forward it etc.

PROGRESSIVE DIGITAL ISSUE PROGRESSIVE NEWSLETTER & DIGITAL

Ad with link

Ad with video

1/1 Inside Page

PROGRESSIVE RETAILER`S GUIDE

Through the NEW PLATFORMS WE will reach the Retailers, Buyers and the FMCG and HoReCa industries EACH WEEK.

www.progressive.bg

First Cover

2/1 Double page with link

PROGRESSIVE DIGITAL ISSUE on website (current issue of PROGRESSIVE magazine) PROGRESSIVE DIGITAL ISSUE by email (1 month on website & 4 emailing campaigns)

PRICE

NUMBER OF PUBLICATIONS

Inside Pages

PROGRESSIVE DIGITAL ISSUE PROGRESSIVE NEWSLETTER & DIGITAL PROGRESSIVE RETAILER`S GUIDE

Through the NEW PLATFORMS WE will reach the Retailers, Buyers and the FMCG and HoReCa industries EACH WEEK.

www.progressive.bg

2/1 double page (in digital magazine) + link / video

900 eur

1/1 inside page (in digital magazine) + link / video

600 eur 1 issue / 1 month

1/2 inside page (in digital magazine) + link / video

350 eur

1/3 inside page (in digital magazine) + link / video

250 eur

PROGRESSIVE Digital - Special Positions First Cover (in digital magazine) + link / video

1300 eur

Back Cover (in digital magazine) + link / video

1100 eur

Middle Double Page (in digital magazine) + link / video

1000 eur

1 issue / 1 month

PRODUCTS & CAMPAIGNS - PROGRESSIVE Retailer`s Guide (section) 100 eur

Product in Digital issue; Product on Website: constantly

Published in Digital issue (current issue) and in Newsletter & Digital by email (in section: Retailers` Guide)

100 eur

Product in Digital issue; Product in Newsletter & Digital by email: 2 campaigns

Published in Digital issue (current issue), in Newsletter Retailers` Guide and on www.progressive.bg

150 eur

Product in Digital issue; Product in Newsletter: 2 campaigns Product on Website: constantly

Published in Digital issue (current issue) and on www.progressive.bg

PROGRESSIVE NEWSLETTER & DIGITAL ISSUE by email (news and magazine by email)

PROGRESSIVE DIGITAL ISSUE PROGRESSIVE NEWSLETTER & DIGITAL PROGRESSIVE RETAILER`S GUIDE

PROGRESSIVE DIGITAL Issue is uploaded on Digital Interactive Platform, integrated on the home page of www.progressive.bg and then is sent out as Newsletter by email to 15 100 Top Managers in FMCG and HORECA industries.

PUBLICATION: The Newsletter contains:  Up-to date weekly news  current issue of Progressive magazine (articles and advertisements of the respective issue)

BANNER

PR ARTICLE OR ANNOUNCEMENT

Each article will be linked into PROGRESSIVE Digital issue Platform, permanently available at www.progressive.bg BANNER

PERIOD: every Monday / 4 times per month Through the NEW PLATFORMS WE will reach the Retailers, Buyers and the FMCG and HoReCa industries EACH WEEK.

www.progressive.bg

DISTRIBUTION: by email TARGET/ RECEPIENTS: 15,100 emails of Top Managers in the FMCG (11 000) & HoReCa (4 100) industry: Owners and Managers of shops, Buyers, International and Regional Retailers, Pharmacies, Drugstores, Specialized stores, Bio stores, Children’s stores, Banks, Insurance Companies, Manufacturers, Distributors, Logistics, Transport companies and others

PRODUCTS: PROGRESSIVE RETAILER`S GUIDE

PROGRESSIVE NEWSLETTER & DIGITAL ISSUE by email (news and magazine by email) PROGRESSIVE DIGITAL Issue is uploaded on Digital Interactive Platform, integrated on the home page of www.progressive.bg and then is sent ou as Newsletter by email to 15 100 Top Managers in FMCG and HORECA industries.

PROGRESSIVE NEWSLETTER & DIGITAL ISSUE by email PROGRESSIVE DIGITAL ISSUE PROGRESSIVE NEWSLETTER & DIGITAL PROGRESSIVE RETAILER`S GUIDE

Through the NEW PLATFORMS WE will reach the Retailers, Buyers and the FMCG and HoReCa industries EACH WEEK.

www.progressive.bg

(every Monday - email campaign)

PRICE

NUMBER OF PUBLICATIONS

BANNERS (on Newsletter) Top Banner + link 70 eur Middle Banner + link 60 eur 2 campaigns Bottom Banner + link 50 eur BANNERS (on Newsletter & Website www.progressive.bg) Top Banner + link 255 eur banner in Newsletter: 2 campaigns Middle Banner + link 200 eur banner on Website: 2 weeks Bottom Banner + link 130 eur PRODUCTS & CAMPAIGNS - PROGRESSIVE Retailer`s Guide (section) Product in Digital issue; Product on Website: constantly

Published in Digital issue (current issue) and on www.progressive.bg

100 eur

Published in Digital issue (current issue) and in Newsletter & Digital by email (in section: Retailers` Guide)

100 eur Product in Newsletter & Digital by email:

Published in Digital issue (current issue), in Newsletter Retailers` Guide and on www.progressive.bg

150 eur Product in Newsletter: 2 campaigns

PR PUBLICATION / ANNOUNCEMENT PR article + link PR article (with link) + Banner (in Newsletter)

Product in Digital issue; 2 campaigns

Product in Digital issue; Product on Website: constantly

100 eur 2 campaigns 200 eur

PROGRESSIVE RETAILERS` GUIDE

PROGRESSIVE DIGITAL ISSUE PROGRESSIVE NEWSLETTER & DIGITAL PROGRESSIVE RETAILER`S GUIDE

PUBLICATION: Section in PROGRESSIVE Newsletter & Digital Issue by email PERIOD: every Monday DISTRIBUTION: by email TARGET/ RECEPIENTS: 15,100 emails of Top Managers in the FMCG (11 000) & HoReCa (4 100) industry: Owners and Managers of shops, Buyers, International and Regional Retailers, Pharmacies, Drugstores, Specialized stores, Bio stores, Children’s stores, Banks, Insurance Companies, Manufacturers, Distributors, Logistics, Transport companies and others

PRODUCTS & CAMPAIGNS - PROGRESSIVE RETAILERS` GUIDE: section in PROGRESSIVE Newsletter & Digital Issue by email PRICE

Through the NEW PLATFORMS WE will reach the Retailers, Buyers and the FMCG and HoReCa industries EACH WEEK.

www.progressive.bg

NUMBER OF PUBLICATIONS

Published in Digital issue (current issue) and on www.progressive.bg

100 eur

Product in Digital issue; Product on Website: constantly

Published in Digital issue (current issue) and in Newsletter & Digital by email (in section: Retailers` Guide)

Product in Digital issue; 100 eur Product in Newsletter & Digital by email: 2 campaigns

Published in Digital issue (current issue), in Newsletter Retailers` Guide and on www.progressive.bg

Product in Digital issue; 150 eur Product in Newsletter: 2 campaigns Product on Website: constantly

STATISTICS The first PROGRESSIVE Digital, PROGRESSIVE Newsletter and PROGRESSIVE Retailers’s Guide, sent to almost 11,000 emails were seen, opened and read by 20% of the recipients within 1 day of sending.

PROGRESSIVE DIGITAL ISSUE PROGRESSIVE NEWSLETTER & DIGITAL PROGRESSIVE RETAILER`S GUIDE

PROGRESSIVE Newsletter & PROGRESSIVE Retailers’s Guide STATISTICS FOR PERIOD: 24-27 march 2020 PROGRESSIVE Newsletter - 24.03.2020 Subject

PROGRESSIVE Newsletter - 24.03.2020

Date sent

24.03.2020 19:20

Time to send

10 hours 30 minutes 28 seconds

Sent as HTML

10949

Viewed

2424

PROGRESSIVE Newsletter & PROGRESSIVE Retailers’s Guide Through the NEW PLATFORMS WE will reach the Retailers, Buyers and the FMCG and HoReCa industries EACH WEEK.

www.progressive.bg

STATISTICS FOR PERIOD: 26-27 march 2020 Read PROGRESSIVE DIGITAL - issue 03.2020 Subject

Read PROGRESSIVE DIGITAL - 03.2020

Date sent

26.03.2020 19:42

Time to send

10 hours 44 minutes 35 seconds

Sent as HTML

10949

Viewed

2334

STATISTICS PROGRESSIVE Magazine reaches the Decision Makers in FMCG & HoReCa retailers, manufacturers, importers and distributors, pharmacies and petrol stations, providing the target audience for your advertising.

PROGRESSIVE DIGITAL ISSUE PROGRESSIVE NEWSLETTER & DIGITAL PROGRESSIVE RETAILER`S GUIDE

PROGRESSIVE NEWSLETTER & DIGITAL ISSUE by email and & PROGRESSIVE Retailers` Guide were viewed and opened

TARGET (by activity)

STRUCTURE (by job title)

Local Regional Retailers

Food Stores Traditional Trade Through the NEW PLATFORMS WE will reach the Retailers, Buyers and the FMCG and HoReCa industries EACH WEEK.

www.progressive.bg

Gas Stations Cosmetics stores, pharmacies with cosmetics section

International Retailers

Manufacturers, Importers, Distributors, Logistics companies etc.

Managers / MDs

Others / Services

Specialized Stores

Operations

Others

STATISTICS

PROGRESSIVE DIGITAL ISSUE

23 February - 22 March, 2020

Visits on www.progressive.bg mark DOUBLE GROWTH in the declared state of emergency and pandemic for the period MARCH - MAY 2020

PROGRESSIVE NEWSLETTER & DIGITAL PROGRESSIVE RETAILER`S GUIDE 22 March - 24 April, 2020

Through the NEW PLATFORMS WE will reach the Retailers, Buyers and the FMCG and HoReCa industries EACH WEEK.

www.progressive.bg

20 April - 28 May, 2020

STATISTICS The double growth of visitors and opened pages for the period March - May is also preserved at the end of 2020

PROGRESSIVE DIGITAL ISSUE PROGRESSIVE NEWSLETTER & DIGITAL

STATISTICS: 1st November - 2nd December, 2020

PROGRESSIVE RETAILER`S GUIDE

Through the NEW PLATFORMS WE will reach the Retailers, Buyers and the FMCG and HoReCa industries EACH WEEK.

In the period 1 November - 2 December 2020, visitors on the website searched and opened:

39% - PRODUCTS 28% - NEWS 25% - MAGAZINE INDICATORS STATISTICS:

www.progressive.bg

IMMPRESSIONS: 31 203 clicks: 1 957 CTR: 6.27%

1 November - 2 December, 2020

STATISTICS

PROGRESSIVE DIGITAL ISSUE PROGRESSIVE NEWSLETTER & DIGITAL PROGRESSIVE RETAILER`S GUIDE

From mid April, PROGRESSIVE NEWSLETTER & DIGITAL ISSUE by email and PROGRESSIVE Retailers’ Guide are being sent to new 4,100 emails of HoReCa Top Managers.

Thus, the Digital Platforms reach 15,100 emails every week and are read and opened by 14% - 16% of the recipients in the first 2 days of their sending.

PROGRESSIVE NEWSLETTER & DIGITAL ISSUE by email Date sent

24.11.2020

17.11.2020

11.11.2020

15074

15075

15075

15084

15085

15064

Viewed

3082

3236

3556

3823

3604

3387

Opened

2185

2283

2453

2461

2432

2311

14.30%

15.20%

16.30%

16.30%

16.10%

15.30%

Sent Through the NEW PLATFORMS WE will reach the Retailers, Buyers and the FMCG and HoReCa industries EACH WEEK.

www.progressive.bg

04.11.2020 27.10.2020

01.12.2020

% Opened

DIGITAL ISSUE on website NEWSLETTER & DIGITAL ISSUE by email RETAILERS` GUIDE

To reach fast all stores, buyers and the FMCG and HORECA industries