2021 Media Kit - Magazine and PSC Daily

2021 Advertising Information Kit Service Contractor Magazine and PSC Daily

SERVICE CONTRACTOR MAGAZINE

2021 Service Contractor Magazine Advertising Information Kit 2021 Advertising Info Kit

SERVICE CONTRACTOR MAGAZINE ADVERTISING KIT

Overview & Distribution

No magazine tailors its distribution to the GovTech and professional services sector like Service Contractor does. The magazine focuses on industry news, key issues in acquisition regulation and legislation, legal trends, and more. We mail copies to the most influential executives in every PSC member company and to a hand-curated list of the decision makers on the Hill and in the agencies.

Then we distribute digitally to the thousands of contacts in PSC’s database, through pscouncil.org in an attractive online reader, and through digital downloads. You’ll log 10,000+ impressions each issue through our digital campaigns alone. You won’t find a better mailing list anywhere if you want to reach the true players in your target markets.

4,000+

Copies Distributed per Issue

10,000+

Online Views

PSC Membership Mailing Breakdown

Federal Agency Mailing

20%

20%

40%

43%

37% Top Agency Leaders

Front-line Employees

Distribution Channels

40% Executive & C-Suite Leadership

Mid-Level Leaders

• All 400+ PSC member companies • Over 10,000 online impressions per issue • Distributed at all meeting and events

Front-line Employees

• • • •

Directors & Contracting Heads

Trade and industry press distribution Key federal agency officials Key congressional member offices Key congressional committees and subcommittees 3

AD SPECFICATIONS & RATES

HALF PAGE

QUARTER PAGE

EIGHTH OF A PAGE

8.5” wide x 11” tall (1/8 inch bleed each side)

7.5” wide x 5” tall

3.583” wide x 4.833” tall

3.5 wide x 2” tall

ART SUBMISSION GUIDELINES Media • Electronic files submitted by e-mail to jones@pscouncil.org High-end file formats required: • 300 dpi for photos • Vector art for logos is preferred. Fonts must be converted to outline. (Photos from the web are not acceptable unless they are labeled as high resolution from an image gallery.)

2021 Member Ad Rates

File formats: • Adobe PDF (submitted as high resolution, flattened CMYK) or EPS Other Instructions • All elements must be placed at 100 percent size • Must include crop marks • Embed all fonts, images/scans, logos/artwork

Please contact us for special sizing or customized placements 2021 Non-Member Ad Rates

Dimensions

Single Issue

Four Issues

Dimensions

Single Issue

Four Issues

Full Page

$2,200

$7,920

Full Page

$3,300

$11,800

½ Page

$1,600

$5,760

½ Page

$2,300

$8,280

¼ Page

$1,050

$3,780

¼ Page

$1,575

$5,670

1/8 page

$700

$2,520

1/8 page

$900

$3,240

2021 Advertising Info Kit

2021 Service Contractor Magazine Advertising Information Kit

FULL PAGE

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2021 Service Contractor Magazine Advertising Information Kit 2021 Advertising Info Kit

2021 Member Ad Rates Premium Placement of Full Page Ads

2021 Non-Member Ad Rates Premium Placement of Full Page Ads

Ad Placement

Single Issue

Four Issues

Ad Placement

Single Issue

Four Issues

Back Cover *

$3,450

$12,420

Back Cover *

$5,000

$18,000

Specific Page

$3,250

$11,700

Specific Page

$4,750

$17,000

Inside Front Cover

$2,875

$10,350

Inside Front Cover

$4,500

$16,200

Inside Back Cover

$2,760

$9,940

Inside Back Cover

$4,400

$15,840

* Back cover dimensions: 8.5” wide x 8” tall to accommodate mailing panel across the top of the back cover, no bleeds on top margin please.

EDITORIAL & PRINT CALENDAR

2021 Deadlines for Submissions

ISSUE DEADLINE

Spring – April

Summer – July

Fall – October

Winter - December

March 16

June 7

Aug. 13

Nov. 16

IN EVERY ISSUE

President’s Corner: PSC’s President & CEO David Berteau starts with background and commentary on the issue theme.

The Sounding Board: Members of the PSC Board of Directors give their expert view of pressing topics facing our industry.

Policy Spotlight: The PSC policy team dives deep into the specifics of the hottest recent policy news.

Bill on the Hill: Stay up to date with the latest legislative updates from our Government Relations team.

Bill Tracker: Our bill tracker provides a summary of the status and impact of every important legislative development coming from the Hill.

Member Value: Features new hires, company sales and acquisitions, special awards, and any general news from your company, excluding contract awards.

Event Happenings: See photos from PSC conferences, events with top government officials and agency leaders, and our advocacy work on the Hill.

Working for You: PSC’s value is in the advocacy we offer on behalf of federal contractors. Learn more on how we are constantly working for you.

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CONTACT & PAYMENT INFORMATION

All payments due with ad submission. Please make check payable to Professional Services Council and mail to: Robert Piening, Director of Finance Professional Services Council 4401 Wilson Blvd., Suite 1110 Arlington, VA 22203 Advertising Policy: Any advertising appearing in this magazine cannot be construed as an endorsement by PSC of its member companies. The publisher reserves the right to reject, discontinue, or edit any advertisement. All advertising will be reviewed with sensitivity to the interests of the association with respect to intended content for Service Contractor. Political advertisements and advertisements for alcoholic or tobacco products cannot be accepted. Dates are subject to change.

KEY CONGRESSIONAL & SENATE COMMITTEES Senate Committees • • • • • • • •

Appropriations Armed Services Foreign Relations Health, Education, Labor & Pensions Homeland Security and Governmental Affairs Select Committee on Intelligence Small Business & Entrepreneurship Veterans Affairs

2021 Advertising Info Kit

House Committees • • • • • • • • • •

Appropriations Armed Services Education & Workforce Foreign Affairs Homeland Security Oversight and Government Reform Select Committee on Intelligence Rules Small Business Veterans Affairs

2021 Service Contractor Magazine Advertising Information Kit

For all advertisement orders and questions, contact Pheniece Jones, Director of Media Relations: jones@pscouncil.org 703-875-8974

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KEY AGENCY OFFICES Executive Office of the President

Department of the Navy

Department of Labor

Office of Management and Budget [OMB]

Under Secretary of the Navy

Office of Federal Procurement Policy [OFPP]

Chief of Naval Operations [CNO]

Office of the Assistant Secretary for Administration and Management

Department of Commerce

Assistant Secretary of the Navy for Research, Development and Acquisition

International Trade Administration

Office of Competitive Sourcing Office of Small Businesses Programs

Naval Supply Systems Command [NAVSUP]

Wage & Hour Office of Enforcement Policy

Naval Air Systems Command [NAVAIR]

Department of Veterans Affairs

Naval Sea Systems Command [NAVSEA]

Office of the Secretary

Seaport Program Office

Office of Small and Disadvantaged Business Utilization

Office of the Director of National Intelligence

Office of Acquisition, Logistics and Construction

Central Intelligence Agency [CIA]

Strategic Acquisition Center [SAC]

Intelligence Advanced Research Projects Activity [IARPA]

Technology Acquisition Center [TAC]

Department of Energy

General Services Administration

Office of Acquisition and Project Management

Office of the Administrator

Office of the Chief Information Officer

Office of the Chief Information Officer

Office of Management

Federal Acquisition Services [FAS]

Department of Health and Human Services

Federal Acquisition Institute [FAI]

Centers for Medicare and Medicaid Services [CMS]

Office of Governmentwide Policy

National Institutes of Health [NIH]

Office of Acquisition Policy

Office of Logistics and Acquisition Operations

Government Accountability Office

Office of Small and Disadvantaged Business Utilization

Acquisition and Sourcing Management

Installations, Environment and Logistics

Office of the Assistant Secretary for Administration and Management

National Aeronautics and Space Administration

Air Force Materiel Command

Department of Homeland Security

Department of the Army

Federal Emergency management Agency [FEMA]

Office of the Secretary of the Army

National Protection and Programs Directorate

Army Materiel Commend

U.S. Coast Guard

President’s Export Council Department of Defense Office of the Under Secretary of Defense for Acquisition, Technology and Logistics Office of the Under Secretary of Defense for Personnel and Readiness Office of the Under Secretary of Defense for Policy Office of the Under Secretary of Defense (Comptroller) Defense Contract Audit Agency [DCAA] Defense Information Systems Agency [DISA] Defense Contract Management Agency [DCMA] Defense Procurement and Acquisition Policy [DPAP] Office of Small Business Programs Defense Logistics Agency [DLA] Cyber Command [USCYBERCOM] Defense Science Board Department of the Air Force

Office of the Assistant Secretary of the Army of Acquisition, Technology and Logistics

2021 Advertising Info Kit

Office of Procurement Small Business Administration Office of Government Contracting United States Agency of International Development Office of the Administrator Bureau for Management Global Development Lab 7

PSC Daily

PSC DAILY ADVERTISING KIT

The exclusive daily intelligence report for the government contracting community.

• Breaking News

• Upcoming Events

• Advocacy Updates

• Membership Information

Why advertise in the PSC Daily?

6,000+

2021 PSC Daily Advertising Information Kit

Opt-In Email Subscribers

2021 Advertising Info Kit

20%

Unique Open Rate per Issue

Key Industries

Subscriber Breakdown

Professional Services

•

Technology Services

•

Training

•

Equipment & Facilities

•

20%

Maintenance

•

Research & Development

•

Engineering

•

Aerospace

•

Targeted Campaign Reporting including Company Names and Total Clicks

40%

40%

Executives & C-Suite Leadership Directors & Contract Heads Front-line Employees

Intelligence

•

Leaders Across Government

PSC Membership Breakdown

Energy Intel

Defense

DHS VA

HHS 9

Calendar of events

Association News

Featured Council updates: -Acquisition & Business Policy -Civilian -International Development -Defense & Intel -Technology

Sidebar Ad

2021 PSC Daily Advertising Information Kit

Rectangle ad 467x95 px

Featured new members

Daily news roundup 2021 Advertising Info Kit

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PSC DAILY ADVERTISING & CONTENT MARKETING OPPORTUNITIES

2021 PSC Daily Advertising Information Kit

Display Advertising

2021 Advertising Info Kit

Horizontal Ad

Sidebar Ad

Sponsored Content (Available to PSC members only)

Featured Content

Featured Event 11

Full Weekly Sponsorship

Display Advertising Description

Weekly Distribution

Price*

Rectangle Ad (header area) 467x95 px

30,000 subscribers

$1,200 weekly $1,000 each additional consecutive week

Rectangle Ad (middle area) 467x95 px

30,000 subscribers

$1,000 weekly $725 each additional consecutive week

Sidebar Ad 170x160px

30,000 subscribers

$500 weekly $400 each additional consecutive week

*20% discount for PSC members

Sponsored Content (Available to PSC members only) Description

Daily Distribution

Price

Featured Content

6,000 subscribers

$400 daily

Featured Event

6,000 subscribers

$400 daily

2021 PSC Daily Advertising Information Kit

Full sponsorship of a PSC Daily edition, minimum of one week = $2,500.

For more information contact: Joe Carden, Vice President, Membership & Marketing carden@pscouncil.org 202-302-7784 2021 Advertising Info Kit

Cassie Katz, Director, Marketing katz@pscouncil.org 703-875-8059 12