2020 PSC Membership Playbook Final

Membership Playbook 2020

1

Welcome to PSC

You are now part of a dynamic community of federal contractors working towards innovation, equity and improved efficiency in the partnership between industry and government.

Mission and Priorities

PSC’s mission is simple and focused: to provide unparalleled value to our members by being the leading advocate and resource for the government technology and professional services industry.

Demonstrate the value of government contracting and contractors by advocating for the reliance on the private sector.

Help the government become a “smart buyer� by improving acquisition outcomes and promoting competitive contracting.

Promote technology and innovation to achieve agency mission results.

Help PSC members build workforces to meet future government missions and provide trainings.

Maintain PSC as a world-class association and develop the PSC Foundation as a world-class research and educational activity.

2

Value of Membership Contribute to policy discussions that enhance the critical partnership between the federal professional services industry and the federal government.

Advocacy and Policy Leadership

• Legislative Advocacy • Congressional Testimony

• Regulatory Monitoring

• Agency Collaboration • Coalition Building • Media Outreach

and Commenting

Access to unparalleled members-only policy and business intelligence.

• Market and Policy

• Acquisition Policy and CIO

• Vision Federal Market

• Service Contractor

Briefing

Business Intelligence

Forecast

• PSC Daily e-newsletter

Surveys

Magazine

Engage with the most senior government and industry officials through our programs and events.

• Key conferences (see pg.

14 for details)

Executive Programming and Networking

• Council and Committee Meetings

• Exclusive Roundtables • Special Events and Trainings

Utilize PSC’s unique channels to reach the senior most industry and customer leaders.

• Sponsorships

Branding and Exposure

- Annual Packages - Conferences - Council Meetings - Special Events

• Partner Publications and Co-Sponsored Events

• Advertising

- PSC Daily e-newsletter - Service Contractor Magazine - Council Specific Newsletters 3

Membership Overview PSC’s 400+ member companies and 6,000+ active members represent small, medium, and large businesses that provide federal agencies with services of all kinds, including information technology, engineering, logistics, facilities management, operations and maintenance, data analytics, healthcare, consulting, international development, scientific, social, environmental services, and more.

PSC Membership by Company Size

PSC Members Based on Agency Percentage of Top Vendors by Department

4

PSC Members Based on Services Provided Percentage of Top Vendors by Product Service Code

Contact the Membership Team

For questions or inquiries reach out to us at membership@pscouncil.org.

5

Engagement Channels

Policy Councils

Customize your membership activities through PSC’s engagement channels.

Visit your profile at www.pscouncil.org to tailor your PSC experience.

Acquisition & Business Policy Council The principal body for developing PSC’s positions and taking actions on cross-cutting, major procurement and acquisition policy issues. It focuses on procurement issues including multiple award contracts, GSA schedules, performance-based services, competition and other timely issues.

Committees and Engagement Channels • Contract Finance and Cash Flow Committee • FFRDC Working Group • General Counsels Committee • Government Affairs Committee • Human Resources and Labor Policy Committee • Smart Contracting Working Group

Technology Council

PSC’s principal arm for developing PSC’s positions and taking action on technology issues from cybersecurity and cloud computing, to as-a-service acquisition and beyond.

Additional Networks and Committees • Marketing and Communications Network • Conference Planning Committees* • Membership Development Committee* • Legislative Action Network • General Counsels Committee *contact PSC membership team if interested in these committees

6

Customer-Focused Councils

Defense & Intelligence Council

Convenes and coordinates on PSC’s activities relating to the intelligence community, Army, Navy, Air Force and all other Defense Department services, commands and components where PSC member companies are active.

Committees and Engagement Channels • Cybersecurity Policy Working Group • DAU Training Taskforce • Intelligence Community Taskforce • Sustainment and Readiness Working Group

Civilian Agencies Council

Meets and focuses on the acquisition policies and strategies of the civilian agencies including the Homeland Security, Veterans Affairs, and Energy departments and agencies where PSC member companies are active.

Committees and Engagement Channels • Energy and Natural Resources Task Force • Health and Human Services Task Force • Homeland Security Task Force • Veterans Affairs Task Force

Council of International Development Companies

The Council of International Development Companies (CIDC) meets monthly to create a dynamic and sustainable advocacy platform for U.S. development companies to pursue thought leadership and high-level dialogue with USAID. Committees and Engagement Channels • CIDC Communications Network • CIDC General Counsels Working Group • Procurement Reform Taskforce 7

Research Teams

Engagement Channels Vision Federal Market Forecast Be a part of Vision At the heart of the PSC Vision Forecast process are the teams of more than 300 dedicated industry volunteers who participate in the interviews and conduct the research and analyses that comprise the Vision Federal Market Forecast. Volunteers have the opportunity to interview more than 350 government executives, industry leaders, think-tank experts and congressional staff members, culminating with the Vision Forecast and Vision Federal Market Forecast Conference.Â

Cross-Functional Teams Acquisition Trends

Customer Experience (CX)

Industry Outlook

Federal IT Management and Budget

Macro-economic and Topline (Defense and Civilian)

Defense Agency Teams

8

Aircraft

Defense Services

DoD IT and C4ISR

International Defense

Military Health Systems

Military Space

Shipbuilding

Vehicles

Civilian Agency Teams Dept. of Agriculture

Dept. of Commerce

Dept. of Energy

Dept. of Health and Human Services

Dept. of Homeland Security

Dept. of Justice

Dept. of State / USAID

Dept. of Transportation

Dept. of Treasury

Dept. of Veterans Affairs

Environmental Protection Agency

NASA

Social Security Administration

"Government clients will treat you differently if you come in as PSC versus an employee of a corporation. They will talk to you more openly. They can actually provide you with some of the judgment calls they have to make and what they're really trying to achieve with their RFPs." - Rich McFarland

SVP, Washington Operations Parsons

Learn more and sign up at www.visionforecast.org

9

Membership Journey by Role

Below is list of PSC programs and committees that best align with, and meet the needs of, members following company roles.

C-Suite and Senior Executives • • • •

PSC Annual Conference​ PSC Leadership Summit​ Monthly Executive Roundtables​ Thought leadership, conference planning, and executive brand-elevation through PSC key events and publications

Strategy and Management

(Chief Growth Officer, Chief Development Officer)​ • • • •

Vision Federal Market Forecast​ Quarterly high-level Market and Policy Briefings​ Tailored policy and market briefings for your mission​ Government Shutdown Resource Center and PSC government shutdown advisement and advocacy

Business Development ​

• PSC's 100+ annual events with agencies and topics of interest • PSC customer-focused councils (Civilian, Defense and Intel, International Development, Technology)​ • Vision Forecast research team participation and conference​ • Tailored policy and market briefings

Marketing and Communications​

• Marketing and Communications Network​ • Thought leadership opportunities to promote your executives​ • Sponsorship through PSC key events and publications​ • Audience of 6,000+ contractors, 400+ member companies, and hundreds of government POCs

10

Government Relations • • • •

Acquisition and Business Policy Council ​ Government Affairs Committee monthly meetings​ PSC Smart Contracting Working Group​ PSC council-specific events, dealing with agencies/ policy/business areas of interest​ • Federal Acquisition Conference

Contracts and Legal

• Federal Acquisition Conference​ • General Counsels Committee​ • PSC formal advocacy and the ability to contribute to PSC's policy/legislative activity via comments and evidence​ • Contract Finance and Cash Flow Committee​ • SCA Training

Information Technology and Cybersecurity • PSC Technology Council programs and network​ • Tech Trends Conference and conference planning committee​ • PSC Cybersecurity Working Group​ • Vision Forecast and key event programs on IT spend

Human Resources and Security

• Security Clearances Resource Center​ • Human Resources and Labor Policy Committee​ • PSC associate member network expertise: Executive search, staffing, insurance and compliance support

To see an extended version visit www.pscouncil.org/memberengagement 11

PSCMembership Membership JourneyJourney PSC Engagement PAS S I V E

Contact PSC SMEs for insight and support on challenging issues.

Respond to PSC requests for member comments and feedback.

Advocacy

Download and share PSC resource materials.

Sign up to receive the PSC Daily and other relevant newsletters.

Attend the PSC Annual Conference.

Attend the Vision Participate in one Conference. to two programs quarterly.

Provide the policy and membership teams with success stories.

Subscribe to the PSC Service Contractor Magazine.

i

Business Intelligence

Executive Programming Sponsor committee lunches.

Participate in one to two general programs monthly.

Advertise in the PSC Magazine, and other publications.

Sp

c t

Branding & Exposure Attend at least one quarterly Member Engagement Webinar.

12

Member Support

Ensure your individual and/or corporate profile is complete.

Leverage the Membership Team and Membership Engagement Resource Center for general support.

Coordinate an in-person, team engagement session.

c

En

e d ip h

e wo

s

At PSC, we view membership engagement as a journey, not a transaction.

We’ve outlined a basic membership road map with key milestones to help you get engaged from day one of your membership with progressive member engagement milestones to help you make the most of your membership.

MAXIMUM

ACTI V E

Establish dialogue with PSC SMEs. Schedule meetings to discuss industry issues and corporate priorities.

Participate in industry surveys.

Invite colleagues to attend and engage your junior staff in PSC events.

Participate in policy specific committees like the Smart Contracting Working Group.

Participate on a Vision interview team.

Attend three to four major conferences a year such as The Annual Conference, TechTrends, Vision Conference and Acquisition Conference.

e e,

Sponsor council events and conferences at the entry level.

Submit “From the Field” stories to the CIDC Now Newsletter or sponsor content in the PSC Daily Newsletter.

n

Review/ Contact the Host a complete membership Market and your PSC team to set up Policy Member accounts for Briefing.

Engagement colleagues.

Map.

Join PSC in Participate in PSC Engage with PSC Reverse Industry coalition activities and Executive for insight and Days and Hill Advisory Board support. visits. members on agenda setting priorities and focus areas.

Participate in Present findings industry surveys. during the Vision Conference.

Support the PSC Foundation through financial support of industry studies and development of white papers and other intelligence resources.

Attend four Attend the Volunteer for Participate in PSC PSC three to four or more programs event Conferences Leadership planning monthly. and Special Summit (if C-Suite). committees.

Events.

Contribute Sponsor Work with Become a ideas and major PSC to PSC Annual articles for events at develop Partner. the PSC higher level relevant Magazine or categories. programming. council events at the entry level.

Support member recruitment: recommend and introduce prospects to the association.

Engage and support member retention as a Membership Ambassador.

Volunteer to test and review new PSC product offerings.

13

2020 Featured Events

The list below includes large, half-day or full-day events. In addition, PSC hosts more than 100 meetings of committees and task forces each year. View full calendar and register at www.pscouncil.org.

Leadership Summit

January 26-27, 2020 | Washington, DC The must-attend event for member executives. Help set the PSC agenda and shape the market. Exclusively for PSC Board of Directors and C-Suite executives from regular companies.

Vision Defense Strategic Planning Forum

February 18, 2020 | Arlington, VA A panel of defense-focused industry strategists will offer their views on how to hone your corporate strategy for the year ahead.

Federal Law Enforcement Conference

February 25, 2020 | Arlington, VA Discover law enforcement mission priorities. Engage with industry and key government executives, and discover where the market is headed.

Vision Federal Market Forecast Kickoff

March 5, 2020 | Arlington, VA This event starts the Vision Team process that conducts more than 350 government customer interviews and produces the Vision Federal Market Forecast in October.

Service Contract Act Training

March, June, November | Arlington, VA This course is critical to understanding SCA and ensuring fair competition and compliance throughout performance of an awarded contract.

FedHealth Conference

March 25, 2020 | Silver Spring, MD Get critical policy and acquisition priorities in civilian and military health. Network with executives from industry and government.

Vision Civilian Strategic Planning Forum

March 27, 2020 | Arlington, VA A panel of civilian-focused industry strategists will offer their views on how to hone your corporate strategy for the year ahead.

14

PSC Annual Conference

April 26-28, 2020 | The Greenbrier | West Virginia The premier government contracting conference.

Address challenges and opportunities in the federal services and technology industry and network with 500+ executives. Exclusively for PSC members.

Federal Acquisition Conference

July 13, 2020 | Arlington, VA Explore the trends shaping federal acquisition policies and their effects on your business.

PSC Annual Golf Tournament

September | DMV area Join hundreds of PSC members on the green for a fun round of golf, followed by a networking lunch.

Tech Trends Conference

September 22, 2020 | Washington D.C. Hear directly from senior government officials on the top IT issues facing the federal government. Gain valuable insights on how to help the government deliver more effective mission results.

Vision Federal Market Forecast

October 28-29, 2020 | Falls Church, VA Get exclusive research and actionable information on the defense, civilian and federal IT markets. Receive 20+ unique forecasts and presentations that provide detailed information about policies, programs and strategic priorities to help you prepare for the future.

Defense Services Conference

November 16, 2020 | Arlington, VA Hear from senior executives across the Department of Defense and federal contracting community. Discover current initiatives aimed at accelerating innovation and delivering capabilities to the future force.

Development Conference

December 8, 2020 | Arlington, VA Hear from USAID senior leaders. Get the latest updates on the constant changes, challenges and procurement priorities in the international development community.

15

4401 Wilson Blvd., Suite 1110 Arlington, VA 22203 www.pscouncil.org membership@pscouncil.org 16