Professional Beauty GCC - October 2014

October 2014

For your beauty, hair and spa business

GCC

Meeting of minds

The PSWC lineup

Under the skin

Microdermabrasion explained

Rock On

The hottest gel colours and techniques

Pink power The industry promotes

breast cancer awareness

contents

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Published by and (C) 2014 Trade Exhibitions & Publishing FZ LCC. Registered at Dubai Media City.

321 Building #8, Dubai. UAE t: +971 (0)56 352 2906 Trade Exhibitions & Publishing FZ LCC Editor: Fiona Vlemmiks fiona@professionalbeauty.ae Contributors: Andrea Anastasiou, Maria Dowling, Sally Hewerdine, Eve Oxberry and Dr Mike Ryan Advertising: display@professionalbeauty.ae classified@professionalbeauty.ae t: +971 (0)50 359 1157 Circulation & subscriptions enquiries: register@professionalbeauty.ae t: +971 (0)56 352 2906 Marketing Manager: Nicki Wyatt nick@professionalbeauty.ae General Manager: Andrew Green andy@professionalbeauty.ae Publisher: Mark Moloney Design and production: Scratch Advertising & Communication www.scratchcom.com Printing: Masar Print & Publications LLC - PO Box 485100, Dubai www.masarprint.com Controlled Distribution: Blue Truck www.bluetruck.ae The Publishers cannot accept liability for error or omissions contained in this publication, however caused. The opinions and views contained in this publication are not necessarily those of the publishers.

Readers are advised to seek specialist advice before acting on information contained in this publication which is provided for general use and may not be appropriate for the readers' particular circumstances.

The publisher accepts no responsibility for any advertiser whose advertisement is published in Professional Beauty. anyone dealing with advertisers must make their own enquiries.

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in this issue... 21 Regulars

Features

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39 Money savers Top tips to help your business save money

News The industry supports breast cancer, new products launch in the UAE, a new appointment for Klafs and much more

14 Insider Our exclusive monthly stats for beauty salons, spas and hair salons

58 Hair steps Our step-by-step guide on creating Hollywood glamour

27 Ask the experts The low-down on showerfilters, choosing the correction training course and the benefits of Dead Sea products

67 Treatment news The newest treatments for the face, hair and body including an oxygen facial and detox scalp mask

42 Good to talk Maria Dowling explains how to facilitate open lines of communication with your staff 61 Question time Sally Hewerdine helps you create effective interview questions 54 Arabian Glow Our step-by-step guide to Arabic-inspired wedding make-up

71 Product news Product special focusing on breast cancer awareness limited editions, men’s products and the best of the rest

Cover Image courtesy of: CND

44 The hair doctor Dr Mike Ryan examines the ingredients in our shampoos

Professional Beauty GCC October 2014

80 Calendar The essential dates for your business diary from trade shows to conferences and training

63 Salon profile We share the successes of the UAE’s biggest nail chain Tips & Toes

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W

elcome to the “pink” edition of Professional Beauty GCC, in which we highlight the industry’s support of breast cancer awareness.

Throughout October we will be highlighting your support of this cause on our Facebook page so please do send us any photos and news of your charity endeavours.

Recruiting the best staff is one of the most important elements of your business, and it is thus essential that the interview process is carefully planned. Sally Hewerdine gives sound advice on how to use competency-based questions to get the best out of your candidates on page 61.

On a similar theme, renowned UAE colourist Maria Dowling reveals how she believes good communication to be linchpin of staff relations and satisfaction.

Read her column on page 42.

Also in this issue, our resident hair doctor, Dr Mike Ryan, demystifies the ingredients used in shampoos and conditioners (page 44) and we reveal more about the inaugural Professional Spa and Wellness Convention on page 32.

Fiona Vlemmiks – EDITOR

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On the cover

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21 Under the skin We investigate the latest microdermabrasion technology 32 Gathering of minds A sneak preview of the integral Professional Spa and Wellness Convention GCC programme

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49 Rock on The latest in gel colours and techniques

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NEWS

All the news and views from the world of beauty and spa

Hilton director appointed Klafs MD

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haron Barcock, the Hilton’s director of spa operations and development, Middle East and Africa since 2009, has announced that she is taking the helm at Klafs Middle East.

Barcock, plans to establish a strong presence for the global market leader of saunas, pools and spas in our region.

She believes that the Middle East’s burgeoning business environment will enable extensive growth for the company over the next three years.

“I am delighted to be working with Klafs,” she told Professional Beauty.

“This is the right time for Klafs to establish a strong presence in the region. People’s changing, more fast-paced, lifestyles mean they are seeking more ways to relax. There is opportunity for Klafs in a range of sectors from hotels, fitness clubs,

swimming centres to residential properties.”

Barcock, who has enjoyed an illustrious career in the spa industry to date, started out in the finance and banking sector and is relishing the opportunity to draw on these skills while utilising and developing her extensive existing relationships with hotels and spas in the region.

“I have an implicit knowledge of what spas need and this will enable me to start many conversations and connect with people. My first priority will be setting structures in place, bringing onboard the right team members, and building further awareness of Klafs thermal experiences in the region.”

Klafs 400 square metre showroom opened in May of this year in Dubai’s Healthcare City. Barcock joined the company on 28 September.

Professional Beauty announces new show dates to accommodate escalating demand Growing demand from Professional Spa and Wellness Convention delegates has led to the first Professional Beauty GCC show, being moved forward to January 25 - 26 (2014).

The convention, which will run alongside the show, will be held at the Mina A’Salam in the Madinat Jumeriah.

Mark Moloney, owner and managing director of Professional Beauty, explained that the amount of interest from delegates, who wanted to attend both the exhibition and the convention, led the company to to reschedule the dates.

He said: “The new dates will ensure that there is sufficient room for the growing numbers that want to attend the convention.

“We are liaising with The Jumeriah Group to ensure that the show can accommodate the increased number of expected visitors, and to ensure that the spa delegates have the best rooms near to the show. The intense interest following the release of our programme has been overwhelming.”

For more information call Zaid Nourouz on +971 5 035 911 57 or 971 4 375 66 54.

Aesthetic Medical Centre launches facility in the UAE The Dubai-based Beverly Hills Aesthetic and Medical Centre aims to offer a plethora of procedures for both men and women.

The centre’s team comprises cosmetic dermatologists and surgeons, aesthetic therapists and dieticians.

Treatments range from clinical peels and pigmentation solutions, to full skin and facial rejuvenation procedures for premature ageing. In addition, the centre will offer hair removal, skin tightening and body contouring.

“Our entire team is dedicated to bringing the highest quality care to their patients, and providing excellent service with respect and dignity. Our cutting edge facility is located in a prime area and at close proximity to Safa Park and popular supermarkets, making it convenient for all residents,” explained Ravi Dhir, CEO, Healthcare MENA Limited. Dubai is fast becoming the epicentre of cosmetic and aesthetic treatments due to demand from residents and health tourists.

Antoaneta Boricheva, the centre manager added: “Hectic lifestyles can take their toll on a person’s health, and especially on the condition of their skin. Our team provides an array of preventative and rejuvenating experiences to enhance well-being and appearance, which in turn can boost confidence and self-esteem.”

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SensAsia notches up 10 years of spa success The UAE’s largest independent chain of Southeast Asia-inspired day spas is celebrating it’s 10-year anniversary.

The flagship SensAsia Urban Spa at The Village, Jumeirah, has also undergone a celebratory summer makeover.

Founder and managing director, Salina Handa, said, “The Village was the first ever spa we opened back in 2004, and I find it so exciting and somewhat emotional to have re-launched it as

such a stunning SensAsia space, as we turn 10 this autumn.

“Ten years of staying power and significant expansion in the transient and entrepreneurial city of Dubai is no mean feat, and I could not be prouder of the brand right now. But there is still so much we have planned, and I invite all of our incredible clients to spa with us into a second decade!”

Dubai named “nip-and-tuck” hub by leading US surgeon Beverly Hills cosmetic surgeon, Dr Jason Diamond, claims that Dubai has become the world centre for cosmetic procedures.

Diamond, made famous by reality television show Dr 90210, told the US television channel CNN that he was “unprepared for the clamor” that met him when he first visited Dubai in 2009.

"For that week, I literally had people waiting until 2am for a consultation.

The waiting room was filled 20 people-deep all day long," he recalled.

Since then, Diamond has returned to the city every two to three months as part of a partnership with the American British Surgical and Medical Centre.

“In the last couple of years, Dubai has become a nip-and-tuck hub,” he told CNN. “Where once residents from throughout the GCC would venture to Beverly Hills, Brazil or Beirut for treatments, these days, they're staying closer to home to have work done.”

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11 Mohsin & Saleh launches Europe’s top hair brands in the UAE

Mandarin to open luxury resort in Dubai The Mandarin Oriental Hotel Group has announced the opening of a 200room, luxury urban resort in Dubai, with extensive spa facilities.

The resort, which will open in 2017, will be located on Jumeirah Beach Road, with direct access to Jumeirah Beach and will also include 12 spacious over-the-water villas, accessible via a private bridge.

Each villa will have its own infinity edge pool and a private swim platform, allowing for direct access into the ocean.

The 2,800 square metre spa will offer a comprehensive range of wellness, beauty and massage treatments. Guests will enjoy the Mandarin Oriental’s signature programmes, as well as specially-developed treatments inspired by local traditions and customs.

The spa will feature 12 spacious treatment rooms, including three couples’ suites and a private VIP suite

with its own discreet entrance and thermal experiences.

Further facilities include heat and water therapies, a vitality pool, indoor and outdoor swimming pools and an extensive fitness centre. In addition, a dedicated Beach Club, will provide a range of water sports activities.

Edouard Ettedgui, group chief executive of Mandarin Oriental said, “We are delighted to bring Mandarin Oriental’s renowned levels of hospitality to Dubai, one of the most cosmopolitan cities in the world, and we look forward to creating a luxurious urban resort on the desirable location of Jumeirah Beach.

The exclusive and creative design and all-encompassing luxury facilities of Mandarin Oriental, Dubai, underpinned by our legendary award-winning service, will provide an outstanding destination for future guests.”

The Dubai-based distributors launched European brands Kebelo and Swell, in the UAE market with an event held in Dubai on 14 September.

Celebrity hairdresser, David John, shared haircare secrets with attendees at the launch.

Said David John, brand ambassador and head of education of Mohsin & Saleh,“UAE’s beauty and personal care industry is booming in the region.

We’ve seen a great potential in the market for hair products. Based on Euromonitor, the Middle East and Africa region registered sales of $24.2 billion. Thus, we have decided to introduce the best products available in the market - Kebelo and Swell.”

Pink Personally Launches Orly Collections in Dubai Jeff Pink, owner and founder of ORLY International and creator of the famous French Manicure launched the newest ORLY collection in Dubai this summer.

Pink, who founded Orly International in 1975, shared the latest news about Orly International, the latest nail trends and his insights in the beauty industry. Together with the Orly International team, he showcased the 2014 Summer Collection (Baked), the 2014 Fall Collection (Smoky) as well as the Argan Oil Collection and

the Rich Renewal New Exfoliating Scrub.

The visit was organised with Sawaya International the Orly Middle East master exclusive distributor.

Pink told Professional Beauty: “I am delighted to be here in Dubai, a very fashionable and cosmopolitan city and we are proud to share our latest innovative Orly nail products. At Orly, we never stop looking for the next big idea. By keeping hot on the heels of the latest trends, our talented team of colour experts delivers

the bright ideas, hot colours and bold textures our fans love. Colour is the foundation of everything we do. It is our heart, and soul, and the reflection of our multi-faceted personality.”

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13 This month the industry has come out in force to support breast cancer charities. We highlight some of your efforts

“PINKTOBER” NEWS SensAsia Urban Spa in the pink Breast cancer accounts for more than 30 per cent of female deaths in the UAE. Spa chain SensAsia is inviting customers to spa for the cause at all four of its Dubai locations in October with its bespoke In The Pink menu, featuring “rosy”-themed treatments.

The spa is donating 100 per cent of proceeds directly to local non-profit organisation, Friends of Cancer.

In addition, SensAsia has created a limited edition of its best-selling Signature Blend oil for Breast Cancer Awareness. The oil – which is an uplifting mix of lemongrass, geranium

Anantara Spa has teamed up with spa and skincare brand Elemis to launch the limited edition collectable Pro-Collagen Marine Cream and in-spa facial treatment to support breast cancer awareness throughout October.

The Anantara Spa is offering the Elemis Pro-Collagen Quartz Lift Facial treatment for just AED 550 during October (usually AED 750) with AED 50 from every treatment being donated towards breast cancer awareness in the UAE. Zoe Wall, spa director at Anantara Spa, said: “Breast Cancer Awareness month should

be firmly marked in everyone’s calendar. It can be easy to overlook your breast health at times and as women generally use a facial moisturiser daily, the pink packaging is designed to remind women to check themselves regularly and be aware of the early warning signs of cancer. The earlier you can spot them, the more chance you have of survival.”

The spa is also hosting an Elemis Open Night on 29 October, donating 35 AED from each Elemis Think Pink Limited Edition Pro-Collagen Marine Cream to a local charity.

Anantara’s Pink push

Tweezerman raises awareness for breast cancer Tweezerman has launched its annual limited-edition “Precision in Pink” slant tweezer, featuring the iconic breast cancer awareness pink ribbon.

During October, the brand donates a portion of each product sold to organisations devoted to cancer care and finding a cure.

This year’s slant tweezer is covered in pink and white grosgrain ribbons on a pristine

white enamel finish.

“Please join Tweezerman during the month of October, and all year round in supporting breast cancer awareness causes. Together we can make a more meaningful impact on awareness, support life saving research and provide valuable services for women in need,” commented Jo Morton, spokesperson for Tweezerman.

and lavender – bears a pink ribbon for October, and is available at all SensAsia Urban Spa locations, with 100 per cent of proceeds going to Friends of Cancer.

SensAsia is also “proud” to stock Elemis’s pink Pro-Collagen Marine Cream.

Nail Spa joins force with Breast Cancer Arabia to make a difference The Nail Spa has joined forces with Breast Cancer Arabia, with a variety of pinkthemed initiatives to raise money for the charity.

Clients are invited to have a mani or pedi from the limited edition Pink Hearts and Ribbons Nail Art Collection, post photos on Instagram, and tag three or more friends asking them spread the “breast cancer awareness makes a difference” message.

Hashtag #TNSforbreastcancerarabia and tag @breastcancerarabia, @ thenailspa_me.

During October The Nail Spa will also be donating 10 AED to Breast Cancer Arabia for every client who spends over 500 AED.

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14 The month in numbers

AVERAGE TREATMENT ROOM OCCUPANCY

55

%

Insider beauty, hair and nails

HOW DID TREATMENT BUSINESS IN JULY 2014 COMPARE WITH JULY 2013?

Insider, our exclusive round-up of salons in the GCC. It’s the easiest way to stay in the know

JULY

Average treatment room occupancy and repeat bookings are down, when compared to previous months, possibly due to the slower business experienced in the summer months in the UAE. However, compared to June last year, business has been better for the majority of you.

Interestingly, most of your business comes from recommendations, proving that a high level of customer service is imperative.

Most of you replace salon equipment every two years and 90 per cent of you attend professional industry shows, which keeps you abreast of what is on offer. Eighty per cent of you have a business Facebook account, highlighting the importance of social media.

80 10 10

% BETTER

%WORSE

% SAME

PERCENTAGE OF CLIENTS WHO REBOOKED

75

%

On the spot HOW DO MOST CLIENTS HEAR ABOUT YOUR SALON? 1. Friend’s recommendation 2. Walk in 3. Flyers 4. Radio adverts

95

%

ATTEND INDUSTRY TRADE SHOWS

Professional Beauty GCC October 2014

HOW OFTEN DO YOU REPLACE SALON FURNITURE? 1. Every two years 2. Every five years 3. Yearly 4. Every ten years

80

%

OF YOU HAVE A BUSINESS FACEBOOK ACCOUNT

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Professional Beauty GCC October 2014

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16 The month in numbers

AVERAGE TREATMENT ROOM OCCUPANCY

40

%

HOW DID TREATMENT BUSINESS IN JUNE 2014 COMPARE WITH JUNE 2013?

Insider spa

90 5 5

% BETTER

Insider, our exclusive round-up of spas in the GCC. It’s the easiest way to stay in the know

%WORSE

JUNE

% SAME

Average treatment room occupancy and repeat bookings are down, when compared to previous months, possibly due to the slower business experienced in the summer months in the UAE. However, when compared to June last year, business has been better for 90 per cent of you.

PERCENTAGE OF CLIENTS WHO REBOOKED

Interestingly, most of your business comes from walk in custom, closely followed by recommendations.

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%

Most of you replace salon equipment every five years and 95 per cent of you attend professional industry shows, which keeps you abreast of what is on offer. Nearly all of you (98 per cent) have a business Facebook account, highlighting the importance of social media.

On the spot HOW DO MOST CLIENTS HEAR ABOUT YOUR SALON? 1. Walk in 2. Friend’s recommendation 3. Flyers 4. Radio adverts

98

%

OF YOU HAVE A BUSINESS FACEBOOK ACCOUNT Professional Beauty GCC October 2014

HOW OFTEN DO REPLACE SALON FURNITURE? 1. Every five years 2. Every two years 3. Yearly 4. Every ten years

90

%

OF YOU ATTEND INDUSTRY TRADE SHOWS

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25-26TH JANUARY 2015 MADINAT JUMEIRAH, DUBAI

Uniting the beauty, spa, hair and nail profession The must attend event for your business

Save the AED100, register now at www.professionalbeautyae.ae Quote promo code: PB1

@pbgcc Professional Beauty GCC October 2014

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Professional Beauty GCC October 2014

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Professional Beauty GCC October 2014

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Under the Skin

Andrea Anastasiou takes a look at the science behind microdermabrasion and explains why you should consider adding this treatment to your menu Naomi Campbell, Gwyneth Paltrow and Mary Kate Olsen all purportedly use microdermabrasion to maintain their youthful skin. But what exactly is this light cosmetic procedure that we see offered in so many of the UAE’s salons and spas? And how does it work? We investigate the science behind it and ask why you should consider adding this treatment to your menu.

process to gently lift and remove these dead skin cells while unblocking pores, removing impurities and giving the facial muscles a mini workout, providing an immediate lifting effect,” explains Mann. “It’s a safe and controlled method of skin resurfacing and can be used for a range of skin concerns as a course of treatments.”

What is microdermabrasion?

Which microdermabrasion treatments can we offer in the UAE?

According to Georgia Mann, operations director at Anesis UAE, a new spa and salon chain, microdermabrasion is a mechanical exfoliation for the outer layers of skin. Using a hand held machine, a fine micro-crystal is gently blasted onto the skin, completely removing the top layer of dead cells. “Vacuum suction is used alongside the exfoliation

Salons, spas and medispas offer two different types of microdermabrasion in our region. The two main methods are the traditional crystal-based systems, which use micro-crystals to blast the skin, and the newer diamond systems.

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23 Dr Rehab Sattouf, dermatologist at Beverly Hills Aesthetic and Medical Centre, explains that the clinic offers microdermabrasion with a diamond tip. So instead of crystal powder, this machine uses tips covered in diamonds; together with the strong suction they exfoliate the skin thoroughly. “Diamond microdermabrasion machines come with an assortment of tips of varying sizes and grades of roughness. The appropriate diamond tip is used depending on the client’s skin condition,” he says.

In addition to standard crystal and diamond microdermabrasion treatments, many centres choose to combine the procedure with other skincare methods to create unique or bespoke treatments. For example, Anesis has developed their own skin care range, Anesis Skin, created by Harley Street skincare specialists and LA plastic surgeons. Mann explains how this range is used in combination with microdermabrasion to create the ultimate facial. “A thorough assessment of the client’s skin will be performed before any treatment and the facial is specifically tailored to each person. Specialist skincare advice will be given alongside an Anesis prescription card and Anesis skin products are on hand for retail, to cater to our clients aftercare needs,” she elaborates.

UAE aesthetic clinic Cosmesurge offers a variety of options, such as a hydra-facial treatment, which combines fruit acids to restore the balance of stressed skin.

Meanwhile, hyperkeratosis is tackled with a combination of microdermabrasion and almond oil.

What are the benefits?

For a non-invasive procedure, microdermabrasion offers myriad benefits, which is why so many people are returning for more. Dr Mania El Baba, managing director of Specialized Beauty, says that the procedure can be used to reduce the appearance of superficial hyperpigmentation and photo damage, as well as to diminish fine lines, wrinkles, acne, and acne scars. It is also used to treat hyperkeratosis, atrophic and ageing skin, age spots, stretch marks and cellulite. “A further benefit is enhanced skin penetration when using skin creams and serums,” she explains.

Dr Sattouf goes on to further explain the benefits of the procedure. “No chemicals or anesthesia are used during a session, it’s simple, pain-free and non-invasive, suitable for all skin types, fast, and safe.” He explains that four to six sessions are recommended depending on the skin type or condition of the client.

“AS ANYONE IN THE SKIN AND BEAUTY BUSINESS CAN CONFIRM, MANY CLIENTS, OLD AND NEW, HAVE MICRODERMABRASION AS THEIR GO-TO TREATMENT”

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How can offering microdermabrasion benefit your business?

According to companies distributing microdermabrasion machines in the UAE, the treatment is currently very popular in the region and there is a big demand for the product. Eva Leger, brand manager at Medica Group, explains that the procedure is very effective for treating acne scars and sun damage, which are skin conditions commonly found in the Middle East. “It is also a very simple, quick and painless procedure with very low risk so it is very good for beauty centres to have it on their menu. It can be used up to once a week and shows results after the first session, so clients are always happy and come back.”

Dr El Baba agrees that microdermabrasion remains one of the most popular and in-demand skin treatments in the UAE. “As anyone in the skin and beauty business can confirm, many clients, have microdermabrasion as their go-to treatment. The treatment is still sought-after because the skin’s needs and natural development have not changed. With the gentle and gradual abrasion of the skin’s topmost layer – the one exposed to the harsh elements – clients get both the instant gratification of smoother skin, without the downtime of recovery, plus the longer term effects.”

What type of microdermabrasion machines should I invest in?

There are a number of microdermabrasion machines on the market. Medica currently offers the Diamond Minivac from Spain and Crystals Sapphire from Australia. “Both machines offer a non-invasive, pain-free treatment and require no downtime,” Leger says.

Dr El Baba explains that Specialized Beauty sells four microdermabrasion machines on behalf of Reviderm the Skin Peeler Basic, which is an entry-level unit, the Skin Peeler New Generation, which is a more advanced unit with additional features, the Skin Peeler New Generation with Ultrasound, and the Revita Derm Skin Peeler Forte. PB

Cal Medica on: +971 4 4 37 06 69 Call Specialized Beauty: +971 5 0131 27 79 Call Anesis UAE: +44 (0) 207 627 1500 Call Beverly Hills Aesthetic and Medical Centre: +971 4 349 5528

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Ask the experts Our beauty industry experts answer an array of questions about every aspect of running a successful salon or spa business I am contemplating a career in the hair and beauty industry. What should I consider when selecting a training academy?

C

ongratulations on making the decision to enter the hair and beauty industry.

Firstly, you need to decide whether you need to relocate. Often the larger city based colleges offer a wider selection of courses compared to rural colleges.

This is not necessarily an indication of better quality teaching or facilities but if you are looking for a specialist course, you may only find it running in a select number of colleges and this may mean relocating for the duration of your course.

Once you have decided on your location options, you then need to identify exactly which course you want to do. This involves looking at the college prospectus and going through it with a fine toothcomb. Make a list of any questions you have as you read through each one so that when you visit the college, you can get this information.

As you read about each course, you will see what subjects (modules) are delivered. Some you will find interesting while others modules may not appeal to you. Try to identify which course delivers all the subjects (modules) that you really want to learn.

The next step is to clarify which qualifications the college offers. City and Guilds tends to be the leader for hairdressing courses while there are several award bodies that offer beauty therapy qualifications. Look for one that is recognised internationally i.e. ITEC, Cibtac, Cidesco and C&G. Your chosen college will give you further information about the award bodies they use.

Now you should be able to shortlist which colleges meet your needs and once you have done this, you need to go look at them! Book into their salon day (a kind of secret shopper if you will). Go and have your hair done or

your nails done. and see firsthand what the facilities and organisation are like. Are they clean, well equipped and is the classroom organised? Is there a tutor present? If it appears to run like clockwork then it’s obviously a good sign. You will also be able to chat to the student doing your treatment and get an insider opinion.

Next, make an appointment to discuss your course options, meet the tutors and get the answers to all those questions you have listed.

You need to know the duration of your course and how you will be assessed. Will it be a one-off final exam or on-going assessment as you progress? Ask about the total cost and exactly what it includes; kit, exam fees, uniform, for example. Check the timetable is fixed and not subject to haphazard changes due to low student numbers (or worse still – lack of tutors).

Ask about work placement schemes and the amount of client practise you will get on the course. This practise is invaluable. It will increasing your skills and your confidence to perform treatments, plus it will look great on your CV. Finally, whether you choose a private college over a non-private is down to personal circumstances but provided you follow the above guidelines, you should not be disappointed.

Diane Collins is CIDESCO tutor at the Qatar International Beauty Academy, Doha, Qatar.

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to fiona@professionalbeauty.ae

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What are the benefits of products from the Dea Sea? At 400 metres below sea level, the Dead Sea is considered to be the lowest spot on earth with the highest concentration of minerals reaching up to 34 per cent of its volume, compared to five per cent in other seas. The air surrounding it is also 10 per cent richer in oxygen.

The Dead Sea possesses both therapeutic as well as beautifying effects, which have been well recognised for centuries when Queen Cleopatra used to bathe in its waters.

The Dead Sea contains more than 20 minerals, some of the most important are: • Magnesium: possesses anti-allergic and cell repair properties • Calcium: enhances the functioning of skin metabolism • Potassium: acts as a natural pore tightener Sodium: balances the skin’s pH • Chloride: a natural antiseptic • Bromide: provides a relaxing effect Based on the above, skincare products containing Dead Sea ingredients can offer a lot of extra advantages over conventional products, such as their built-in antiallergic properties as well as facilitating the absorption of active ingredients within the product instead of remaining on the surface of the skin.

On the other hand, it is a scientifically-proven fact that the skin requires continuous care and attention to prevent or reduce the harmful effects of external factors such as sun, wind, dust and pollutants, as well as against internal factors such as stress, dehydration, diet and ageing. When some of these external and internal factors combine, they can make the skin dry, puffy, chappy,

rough, pale and finally wrinkled. Minerals and other components of Dead Sea salt and Dead Sea mud can help minimise these effects by: • Disinfecting and purifying the skin • Providing essential minerals for nourishing the skin • Balancing the skin’s pH • Retaining the skin's natural moisture • Deep cleansing from fatty deposits and skin debris • Firming and tightening the skin These benefits can result in a healthy, nourished, young, silky and firm skin with a fresh and natural look.

Emphasising the importance of the Dead Sea and its minerals, a group of enthusiastic and dedicated nature lovers decided many years ago to make it possible for people around the world to share and enjoy the ultimate secrets of nature by exploring and utilising the magic of the world's oldest and largest health and beauty store – the Dead Sea. It was then that Our Dead Sea product range was given the brand name C-Products which, over the years, has proved to be nature's finest recipe for the health and beauty!

C-Products have been formulated following extensive research on the ingredients of the Dead Sea, incorporated with other valuable resources of nature.

Every product has been formulated and tested to give our valued customers a very unique touch of the Dead Sea. Universal Labs guarantees the quality of its products through strict selection of raw materials, and a standardised production process combined with the special know-how of a highly qualified and experienced team of professionals. PB

Dr Osama Qutaishat is managing director at C-Products and chairman of the Dead Sea Products Manufacturers’ Association.

C-Products Dead Sea spa range is distributed in UAE and GCC by Dead Sea Sense JLT Dubai Company.

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to fiona@professionalbeauty.ae

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HIGH TECH ANTI SPOT EXPERTS EFFECTIVE LONG TERM REDUCTION OF UNAPPEALING PIGMENT SPOTS FOR AN EVEN COMPLEXION! 1. LIGHTENING: pigment spots lose their color intensity and size

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2. SMOOTHING THE COMPLEXION: for an even and immaculate skin tone

-o oll

sys tem

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THE ART OF AGE-LESS BEAUTY Professional Beauty GCC October 2014

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Professional Beauty GCC October 2014

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Professional Beauty GCC October 2014

professional spa and wellness convention 2014

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Gathering of minds As preparations get underway for the first Middle Eastern Professional Spa and Wellness Convention (PSWC) we catch up with conference producer Jean-Guy de Gabriac for a sneak preview of the programme

T

he Middle Eastern edition of the PSWC is attracting the industry’s leading lights.

Held as part of the first Professional Beauty GCC show on January 25 - 26 at the Madinat Jumeirah Arena, delegates can expect to be inspired and share ideas and innovations on all the key topics facing our industry.

The full programme will soon be announced, but here is a sneak preview of the impressive list of participants from the GCC: • Simon Casson, regional vice president and general manager, Four Seasons Hotels and Resorts • Andrew Gibson - vice president, spa and wellness, FRHI hotels and resorts • Neil Hewerdine - vice president of spa services, Atlantis The Palm, Dubai • Vincent Mercurio, general manager, The Address Hotels and Resorts • Stephan Schupbach, general manager, Jumeirah Zabeel Saray International speakers will include: • Anna Bjurstam, owner, Raison d’Etre, and vice president of spa and wellness, Six Senses Hotels, Resorts & Spas (Sweden) • Jeff Matthews, president Steiner Spa Consulting and chief operating officer, Mandara Spa (Bali) • Kenneth Ryan, senior director, global spa operations Marriott International (USA) • Michael Tompkins, chief executive officer Hilton head health and ISPA chairman (USA) De Gabriac commented: “After the success we had at PSWC London, in February with very high quality presentations, industry movers and shakers in the GCC were unanimous in wanting to be part of this conference for savvy general managers, spa directors, asset managers, owners and investors.

Professional Beauty GCC October 2014

The PSWC stands apart from other spa conferences in that it gathers top senior executives from the hospitality The panel chairs and speakers will share KPIs and best practices on topics including trends, emotional engagement, international benchmarks, HR, retail, spa management, architecture and design, and spa marketing.

professional spa and wellness convention 2014

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34 “I highly recommend that the spa professionals in the GCC pencil both days in their calendar to attend, learn, share and network. Over the years, I have seen very organised spa directors and managers who plan PSWC into their budget, with travel and accommodation for two people so that they can attend with one of their leading staff as a reward for reaching objectives.

“It is a great incentive and gives the managers or directors time to attend the conference, while the other is discovering the innovations presented on show of the expo floor. They always tell me that it is a great investment, as it keeps them up-to-date and brings a lot of fresh ideas and best-practices back to their spa.”

“The exponential growth of spas in the GCC makes it one of the most competitive regions in the world, with acute focus on financial profitability and the need for outstanding guest experiences. Spas in the region also face facing very high staff turn-over, even for spa managers. These specific issues will be addressed, and creative ways to cope with them will be provided during sessions". PB

“I HIGHLY RECOMMEND THAT THE SPA PROFESSIONALS IN THE GCC PENCIL BOTH DAYS IN THEIR CALENDAR TO ATTEND, LEARN, SHARE AND NETWORK. OVER THE YEARS, I HAVE SEEN VERY ORGANISED SPA DIRECTORS AND MANAGERS WHO PLAN PSWC IN THEIR OPERATIONAL BUDGET WITH TRAVEL AND ACCOMMODATION FOR TWO PEOPLE SO THAT THEY CAN ATTEND WITH ONE OF THEIR LEADING STAFF AS A REWARD FOR REACHING OBJECTIVES”

Jean-Guy de Gabriac founded and managed a massage institute and academy near the Champs-Elysées in Paris (2001-2004). He then developed Tip Touch in 2004 as a leading international spa training and consultancy. He is a frequent speaker at international trade shows and was conference producer of the PSWC 2014 in London. He was also been a World Spa & Wellness Awards judge for the past three years.

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Professional Beauty GCC October 2014

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financial management

professionalbeauty.ae

39 When it comes to saving money, businesses always struggle but with these helpful tips salon owners can breath a sigh of relief, writes Jade Burke

TOP 10

money savers

F

inding new ways to reduce the monthly costs is at the front of many salon owners’ minds. We gathered some top moneysaving tips to help keep the books healthy.

Encourage your team to be as invested in your salon’s bottom line as you are. Get therapists to list everything the salon has to pay out, from rent and rates to staffing and product costs, then point out the expenses they often forget, such as water rates or bins. By demonstrating that salon profits are where pay rises and new equipment comes from staff may see the logic in looking after everything and avoiding careless costs.

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CUT CARELESS COSTS

Social networking is perhaps one of the most cost-effective ways to advertise your business. You can also use social media sites such as Twitter and Facebook to interact with your customers directly. However, this does require a certain amount of research. Social networking is instant and free in terms of spend, but can be expensive in terms of time. Be sure to analyse who you are reaching with social media otherwise the task is pointless.

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GET SOCIAL

Shopping around is time consuming.

However, taking a few hours to look around for other outlets from which to purchase your daily essentials is definitely worthwhile. You could make massive savings on low-cost items such as wax strips,

3

spatulas, cotton pads and tissues, without compromising on the quality.

Best prices for gloves, couch roll and cleaning products, for example, could be from medical suppliers rather than beauty wholesalers. So be sure to check out all the options suppliers when you’re looking to re-stock.

PRICE CHECK

It may seem obvious, but it’s something many spa and salon owners forget: switch off all electrical appliances when they’re not in use to save on your energy bills – which are higher now than ever. Candles set the atmosphere and provide subtle lighting and they’re an inexpensive option compared to overhead strip lighting. Changing your lights from halogen spotlights to LEDs can save up to 80 per cent of energy used and reduce your maintenance costs too, as they last much longer without reducing effectiveness.

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SAVE ENERGY

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Discounting treatments can seem a tempting way to bring in clients, but it can often be a slippery slope, devaluing that service in the eyes of your clients. A far better idea is to do add-ons. Offer a free upgrade on a treatment, or a free gift, which could come from your suppliers, saving you the stock cost.

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SEEK SMART OFFESR

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JOIN AN ASSOCIATION

Be disciplined in restricting yourself – and your team – to the right amount of product needed for each treatment.

You don’t have to scrimp, but using too much can be very costly. Teach staff how to measure out product correctly.

WASTE NOT Ten ml can vary from therapist to therapist, so buy some good quality WANT NOT measuring spoons.

Invest in a membership with a professional trade body.

Industryspecific groups are helpful, but so are more general ones as they can provide access to special rates on a number of things, including legal advice or technology. Take a look at the offers that are out there and see what bargains there are to be had.

Keep a look out for upcoming trade shows within the industry to take a glance at what deals are on offer. Most suppliers run deals on their products for the duration of the big industry expos.

Do your research beforehand to see who is running the best offers.

GET TO THE Exhibitions are also a great SHOWS opportunity to make deals with companies, so be sure network while you’re there.

In the service industry, we primarily sell experiences not products, so if you miss an opportunity to make money today, you’ll never have that chance back. Empty appointment slots cost you money in salon overheads and therapists’ salaries, so consider yield management to boost bookings at off-peak times, and “cancellation offers” to get that space filled. PB

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FOCUS ON TODAY

Providing efficient training for your staff will ultimately save you a lot of time and money on salaries. By monitoring therapists’ standards in all areas of their work and acting on any weaknesses, you’ll create a team that will work faster while still being precise and offering great service. Be as thorough as possible BOOST STAFF to provide your customers with a reliable and efficient service, while saving your STANDARDS business money on staff overtime.

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Professional Beauty GCC October 2014

opinion

professionalbeauty.ae

42 Maria Dowling, creative director at mariadowling salon, explains why great communication is the secret to nurturing a successful team

It's good to talk

W

hatever the size of your team, whether it’s made up of four or 40 members, in a salon and spa environment it’s essential to keep the lines of communication open, honest and consistent.

EVERYONE NEEDS TO UNDERSTAND AND EMBRACE THE PHILOSOPHY OF BUSINESS, FROM FRONT OFFICE STAFF TO STYLISTS AND ASSISTANTS. A TEAM DOESN’T EVOLVE ON ITS OWN, IT NEEDS TO BE NURTURED AND ENCOURAGED, OTHERWISE YOU WILL HAVE A GROUP OF INDIVIDUALS WORKING TO THEIR OWN AGENDA, WITH LITTLE INTERACTION OR SUPPORT

Communicating the goals of your business will help bring the team closer together and create a great atmosphere, which will influence your clients’ overall experience.

At mariadowling salon, when a new member of staff joins, they are provided with our customer service guidelines. This details the expectations from the salon in terms of customer service and is applicable to both receptionists, stylists and assistants.

I call a 30-minute meeting every Saturday morning before the salon opens, to talk about our experiences over the past week, whether we are on target for the month, and any other events that might have happened.

It is important to reflect, share and learn from our experiences. We also discuss what we have coming up for the following week.

Dealing with client complaints is something we are always striving to improve upon. So, during the meeting, we share any customer complaints that we’ve had that week, to see if there is a way they could have been avoided and, more importantly, to ensure they don’t happen again.

We have a mood and fashion board in our staff room, which we update weekly, portraying that “week in hair” , which celebrity is wearing which colour or style, what we’ve seen on the catwalk and also what we see on the streets of Dubai. If I or any of the team travel, I expect them to come back with loads of photos and information on international street style, which can help us enormously in predicting what our clients will be asking for that season.

As well as this weekly get-together, I have monthly meetings with each of my stylists, on a one-to-one basis.

We discuss targets and client increases (or decreases), which product the team is selling the most of, whether they (and I) feel they need extra training.

We also discuss how many regular and new clients they have seen over that month, which gives me an idea of how they are building their clientele. If I see that they constantly have new clients and not many repeat clients, then it immediately flags as something I have to look into further. We look at the stylist’s area of weakness and address it, otherwise it could mean that one stylist ruins the reputation of your whole salon.

Ultimately, I want to see a busy bookings column with regular, repeat clients for all my stylists. This is the only way you can expand your business, in the knowledge that your team is self-sufficient.

How they interact with the other members of the team is an important issue, because our philosophy is that everyone is equal in the salon. Without the team, the salon wouldn’t run smoothly; everyone has a role to play.

So I discuss any problems between staff members and resolve issues that have arisen that month.

A happy team makes a happy salon. It takes time and effort to get the information together for both our weekly and monthly meetings but the results speak for themselves, and our clients appreciate the great atmosphere, slick customer service and the skills of highly-trained stylists. It’s what they have come to expect from mariadowling salon. PB

Maria Dowling is creative director at mariadowling salon and has been a colourist for more than 20 years. For more information call: +971 4 345 42 25.

Professional Beauty GCC October 2014

Maria Dowling

hair

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The Hair Doctor Our expert, Dr Mike Ryan, demystifies shampoo and conditioner ingredients

H

ave you ever looked at the back of the shampoo/conditioner/styling product you use on your clients and wondered what all of those words on the ingredients list mean? Chances are if you don’t recognise the ingredients, you won’t know what they are actually doing to the hair and scalp? Here I de-mystify some of the most commonly used product ingredients.

Silicones

Over half of all hair and skin products contain silicones.

When used correctly, silicones work very well. They can be excellent emollients, softeners and protectors. However, their use in shampoos should be kept to a minimum. Look at the shampoo label carefully and either do not use one containing silicone, or make sure that it is far down on the ingredient list. It is also important not to put too much of a product containing silicone on the hair when styling. This can give you “silicone burn” – an unpleasant brittleness of the hair.

Silicon comes under other names too: amino bispropyl dimethicone, amodimethicone, behenoxy dimethicone, cyclomethicone-mimethicone, cyclopentasilaxane, dimethicone, dimethiconal, phenyl dimethicone, phenyl trimethicone (gives shine), and phenylpropyldimethicone.

Antioxidants Are used to inhibit oxidation, which causes colour changes and rancidity in products.

Antistatics These reduce the hair’s static charge. They work by neutralizing the electrical charges that the hair gathers from environmental sources or products.

Professional Beauty GCC October 2014

Botanicals These are extracted from plants through various chemical and physical processes. There are a large number of botanicals, but not many are used in hair products. When there are, it is in very small quantities. Their appearance on a label usually means that the manufacturer is trying to appeal to clients who value products with “green” credentials. However, these products often will have extra preservatives, which almost defeats the purpose. Some botanicals, such as witch hazel, capsicum, camphor, cloves, eucalyptus and other essential oils, can be very beneficial in certain circumstances.

Buffers

These are used to maintain the PH balance (acidity/ alkalinity) of the product. Although they do not necessarily affect the behaviour of the hair, they can affect the way the product looks.

Coupling agents

These help to make ingredients more soluble and easier to mix or emulsify. Many ingredients are chemically or physically incompatible, but some manufacturers still combine them for specific reasons.

Denaturants

Used to make some alcohol-containing products unfit and unpleasant to drink.

Detergents

The mere name, somehow or other, has become synonymous with “strong, drying, lethal-for-hair, should only be used for dishwashing or laundry”. Detergents, however, are defined as purifying or cleansing agents. They cleanse the hair by emulsifying oils and suspending dirt particles in the hair and this allows them to be rinsed away!

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Fixatives These are not hair fixatives. They "fix" or set fragrances and perfumes in a product, giving products a long-lasting aroma.

Laminates

These basically give the hair gloss and shine. Laminates are a new name concept, but are really leave-in conditioners that give extra sheen. Their active ingredients are mostly silicones, often with multiple combinations of them.

Because laminates contain silicones, they are most effective when used sparingly. A small amount used on damp or dry hair spreads easily, and will give the hair a lovely sheen. But overuse can make hair heavy and greasy looking.

Mud and waxes

Muds and waxes are based on the old-fashioned pomades and oily waxes (the old moustache wax used to twist long moustaches into shape was similar)! Now they have the addition of silicones with a variety of other ingredients.

These include polymers, which are heavy thickening agents.

Fixatives include PVP, acrylamides, acrylates, butyle esters, karayagum, and copolymers. The higher up on the ingredients list these are, the more fixative the mud or wax will be.

Dispersants

Often used to stabilise a suspension or dispersion of an ingredient that doesn’t dissolve. Dispersants keep the ingredients in a hair product separated, but evenly mixed into the smallest possible parts throughout the product.

Foaming agents

Psychologically, good lather or foam is essential for a

shampoo. But it doesn’t necessarily add to the cleansing effect. Some excellent shampoos produce little lather. As long as there are enough bubbles to lift the dirt from your hair and allow it to be rinsed away, then the shampoo will have cleaned the hair. There are three types of foaming agents – foam boosters enhance the quantity and quality of lather; foam stabilisers decrease the tendency of bubbles to disappear and foamers simply produce foam – an emulsion of air in water. Foaming agents also include detergents, emulsifiers and surfactants. A surfactant lowers the surface tension between two or more substances, enabling them to be emulsified and form a foam.

Plasticisers Make film-forming ingredients more flexible and soft. They are also used to denature alcohol (methyl), making it unfit to drink.

Moisturisers

These increase the moisture content of the skin and hair.

Water is in fact the hair’s most natural hydrator! Moisturisers add softness and control to frizzy hair.

Vitamins

Some products contain vitamins as a marketing gimmick.

There is no evidence to our knowledge, or any true scientific data to support the claims that they are absorbed into the hair. But they may be used to coat or smooth the hair shaft.

Vitamins, like proteins, are best for you when eaten. PB

Dr Mike Ryan is a Trichologist working exclusively in Vivandi’s HairSpa, the leading hair restoration centre in Dubai that specialises in effective, non-surgical hair loss treatments. Vivandi also supplies hair loss products for professional use. For more information visit www.hairspa.ae or www.vivandi.ae

If you have a question for Dr Mike, please email fiona@professionalbeauty.ae

Professional Beauty GCC October 2014

gel nails

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Artistic Nails

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ON

Fiona Vlemmiks talks to nail brands and nail bars to find out what’s hot in gel and soak-off polish colours this autumn The Nail Spa - Ali Hardy, brand and marketing manager What are the benefits of using gel nail colours?

There are so many benefits of using gel overlays. At The Nail Spa we use two types of gel, Bio Sculpture Gel and Essie Gel. Bio Sculpture pioneered gel nails, and the first colour gel was created in 1990 in the classic “Pillar Box Red”, still a favourite among our clients today.

Bio Sculpture Gel isn’t just a gel overlay that looks pretty, it aims to enhance the growth of the natural nail through a range of conditioning treatments such as the Vitamin Dose and our Lavender Base treatment. There are multiple types of gel that are used according to the client's nail type so we can ensure that our clients have optimum wear. For example, if you have a flexible nail you will require a flexible gel and if you have a strong, brittle nail you will need a stronger, more hardwearing gel. Also, if a client has an uneven nail bed or broken nail, Bio Sculpture Gel can be used to even the nail surface and rid the nail of ridges and bumps, as well as to strengthen weak areas of the nail. Our gel products offer durable chip-free nails for up to two weeks (in some cases even longer)!

What are the latest innovations in gel?

Essie Gel is the first two-in-one colour and care system using keratin care technology to keep the nail healthy, and the soak-off process is designed not to damage the natural nail, with minimal buffing

needed. This is important as many clients steer away from gel due to the fear of damaging their natural nails.

What colours are available this season?

This season, clients can match their favourite autumn/winter colours from Essie such as the deep, oxblood red shades A-List and Wicked with their gel equivalent. Deep, enchanting autumnal hues are available from the latest Bio Sculpture Folk Collection. Free Lovin, an opulent, emerald shade, and The Artist’s Muse, a dark, rich greyish brown, are our favourites!

What special effects can be achieved using gel colours?

There are many effects that can be created using gels, just as with polishes. Gels are the perfect choice for shimmery or sparkly colours as they have a high pigmentation yet create a smooth nail surface.

How can clients prevent damage to the natural nail when using gel colours?

Choose a gel product that is specifically designed to protect the natural nail and has conditioning or strengthening properties. There are many gel products on the market that contain chemicals that will actually weaken the natural nail.

Professional Beauty GCC October 2014

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gel nails

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CND Shellac – Louise Molloy CND Education Director What are the benefits of using Shellac nail colours?

There is only one CND Shellac brand, the 14-day wear nail colour. CND Shellac combines the best features of nail polish (ease of application, tremendous shine, depth of colour) and the best features of gel (protective, low odour, durability) plus offers a revolutionary new technology with a patent formula that is hypoallergenic and 3–free, making it user and wearer friendly. CND Shellac goes on like polish, wears like gel, and is off in minutes. There is no nail damage with CND Shellac, no filing or buffing, the service time is only 30 minutes and the results are amazing.

What are the latest innovations in Shellac?

The latest colour collection of CND Shellac is the Modern Folklore Collection with CND Additives. This season, nails are viewed as ornate miniature masterpieces, richlypolished in lush, indulgent colours with artisan techniques of embossing, engraving and embellishing. There are six new CND Shellac Shades: Locket Love, Fine Vermilion, Rose Brocade, Crimson Sash, Plum Paisley and Indigo Frock. In addition, there is the CND Additives collection with pigment effects, which have been created in conjunction with the new shades for bespoke nail art designs. These are Ornate Halo, Rose Notion, Crushed Suede, Jade Rekindled and Plush Velour.

What colours are available this season?

CND Shellac has 78 shades with the potential of an additional 80+ shades that can be created by layering two different colours together to make unique signature colours all of your own.

What effects can be achieved using Shellac?

As mentioned previously, you can combine different colours together to create bespoke signature colours as well as creating nail art masterpieces with lush designs and indulgent colours with CND Additives.

How can clients prevent damage to the natural nail when using Shellac?

With CND Shellac the natural nail will not be damaged due to the quick-release polymers that are activated by the CND Shellac Nourishing Remover, which also reduces the chance of the nails becoming dehydrated. It takes eight to 10 minutes for the acetone-based remover to penetrate all the way through the CND Shellac coating, down to the base layer. No filing or buffing of the nail is necessary – you only need to gently slide off any remaining product with an orange stick.

During the wearing of CND Shellac and after removal, a small drop of Solar Oil should be used to maintain the perfect balance of moisture and oil for the natural nail.

Professional Beauty GCC October 2014

gel nails

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Artisitc Nails - Janna Ilebaeva, sales and education manager, Beauty Essentials What are the benefits of using gel nail colours?

Gel nail colours offer a quick and simple system to achieve long-lasting manicures and pedicures. Unlike regular nail polishes, which chip and fade and typically last four to five days, gel polishes are chip resistant, do not fade and last up to four weeks! The application time of gel nail polishes is no longer than regular nail polish.

What are the latest innovations in gel?

Until recently, gel application required a base coat and a top coat. However, the latest technology has eliminated the need for base and top coats.

What colours are available this season?

Gel nail colours follow the colour trends set by the major international fashion houses. These colour palettes are released seasonally. Artistic Nail Design is at the forefront of the gel nail industry, working with renowned nail artists and nail product developers. The latest Fall 2014 Collection contains six new colours (maroon, blue, grey and red hues) cheekily named Courage, Independence, Indulgence,

Professional Beauty GCC October 2014

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Confidence, Attraction and Luxury.

What effects can be achieved using gel?

The effects, designs and textures that can be created using gel nail polishes are only limited by the imagination of the nail technicians. Funky nail art, matte effects, water marbling and adding rhinestones and crystals are all part of the seasonal trends.

How can clients prevent damage to the natural nail when having gel manicures and pedicures?

Using the base coat from same brand as the gel polish protects the natural nail and at the same time allows the colour to better adhere. And of course, a daily dosage of cuticle oil is essential for long and healthy natural nails. PB Artistic Nails +971 5 0596 99 82 Bio Sculpture +971 4 341 4820 CND +971 4 334 3823 Essie +971 4 338 27 73 The Nail Spa + 6005 44001

make-up

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Arabian GLOW

Read our step-by-step guide to gorgeous Arabian bridalinspired make-up

U

sing products from professional make-up brand Atelier Paris, celebrity make-up artist Zeena Feygina takes us through how she created this stunning look.

Professional Beauty GCC October 2014

Before

make-up

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Step 3 - Eyes We started the eye make-up by using the Pure White eyeshadow, ESCB, on the eyelid and blended this under the eye. The T16 palette was used for the lid colours starting with the darkest colour on the outer lid. ENW gel eyeliner was used on the eyelids, and under the eyes, and blended with the T16 palette creating a strong, longlasting effect. Pearl pigment white was also added under the eyebrow and on the top inner corner of the eyes. The eyes were completed with mascara and Mink Lashes NL103 – Light International for a dramatic look.

Step 4 – Eyebrows The TE10 special eyebrow palette was used for a dark accent effect, popular for Arabic weddings. Water is added to the brush before applying the colours from the palette. To finish the eye area, we used SL00 a special shimmer powder that is softer than glitter but gives a lovely, shining effect for evenings or special occasions. The shimmer can also be used on the body.

Step 4 – Lips For the lips we used the pink-toned 22 Lip Palette with the LR05P pink lip-gloss for a shiny effect.

Step 5 – Finishing Step 1 - Preparation We began by cleansing and toning the model’s skin.

Then we applied a primer – Base Eclat, to prepare the skin for make-up. We followed this with an application of GDCS Plastic Eyebrow over the model’s natural brows so that we could apply make-up over the top and draw on another, thicker brow.

Step 2 – Foundation We then applied a waterproof foundation, FLW2Y, and concealer, C/APC2, under the eye. Then we used the C/ C1 concealer for contouring. A loose powder, PLNA, was then brushed over the skin, ensuring it was prepped for the rest of the make-up application.

We applied blusher PR77 to the cheek area, highlighting with PR72 to lift. PLE0 finishing power, a shiny pearl powder was applied with a large brush all over the face to give a natural glow and shimmer. PP24 was also applied on the arms and décolleté to provide a shimmery look on the skin. The result – a beautiful Arabic-inspired bridal look. PB

Zeena Feygina is the founder, creative director and make-up trainer at Atelier Delight training centre and studio based in Dubai.

She is also the UAE distributor of the Atelier Paris professional range of make-up used in this makeover.

Her centre trains international students and works with the region’s top fashion designers, photographers, film director, models and celebrities.

For more information please call: +971 4 457 91 69.

Professional Beauty GCC October 2014

KEVIN.MURPHY

texture comp.

WIN

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To become a KEVIN.MURPHY stockist and capitalise on the excellent retailing opportunities, please contact +971 4 341 4820 / +971 50 527 2397 lubna@kevinmurphy-me.com www.kevinmurphy.com.au

nail bites

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NAILNEWS

The gen on CND’s layering campaign, a new halal nail polish, plus new launches from OPI

Professional Beauty Pinkalicious Momentum, the UAE distributor of CND, has launched a new layering concept, which allows customers to create their own nail polish shade and name it. The campaign has been launched exclusively with UAE nail treatment chain N-Bar for the month of October, afterwards it will be available in other salons.

The personalised colour is created by layering two shades from CND’s Vinylux Weekly Polish range and the layering campaign has enabled CND to launch 150 new shades using just two layers of the original Vinylux colour range. This will include 15 new pink shades launched to support breast cancer awareness, in conjunction with N-Bar. I tried out the technique at N Bar’s Emirates Tower branch where I was shown a swatch of

the 15 new pink shades and asked to choose my favourite two. My nail technician offered handy advice on what would suit my pale skin tone and I opted for Lobster Roll and Pink Bikini, which, when layered, created a gorgeous Fuchsia pink.

My nails were shaped and tidied as my nail technician explained that the layering concept has inspired technicians to be more creative with the polish colours. Two thin coats of the darker Lobster Roll were applied, followed by an application of the paler Pink Bikini. A coat of the CND Vinylux topcoat was then applied to ensure that my manicure was durable. The Vinylux Weekly Nail Polish is longer lasting polish that requires no basecoat, and will last up to a week on healthy nails, but can be removed

with normal nail polish remover.

The result was beautifully pink, deliciously shiny nails and I decided to name my special shade Professional Beauty Pinkalicious.

I was then given the shades to take home in a Pink Breast Cancer Promotional Kit that includes advice on how to check for signs of the disease.

My individualised nail colour received many compliments the weekend following the manicure and I will definitely opt for layering if I needed to match my nails to a particular outfit, or just want a special colour, in the future.

Emirati brand introduces first halal nail polish

The BCI Group has introduced H by the Nail Factory, its first halal-certified nail polish.

Catering to the needs of many nail lovers, BCI revealed its new Emirati brand to consumers in the presence of H.E. Sami Al Qamzi, director general of Dubai Economic Department.

Kawthar Makahlah Al Shamsi, founder and chief executive officer, BCI Group of Investment Companies said, “We are extremely pleased with this new launch in the UAE. We see this opportunity as a platform to showcase our innovative brands. H by The Nail Factory will now

add a touch of vibrancy to the routine manicure of women, and it can stay on for as long as they want.”

The launch was made to meet to needs of women in the Middle East, where Islam requires women to remove their nail polishes before praying.

Currently, H by The Nail Factory is manufactured in France, but almost half of the production will moved to, Dubai Industrial City, in the next six months as BCI aims, to make Dubai the hub of halal cosmetics production.

Wipe out OPI has launched lacquer-removing wipes, designed for techs on the go or for the retail shelves. The acetone-free wipes have been developed with a moisturising formula to be kind to nails and cuticles, and are lavender scented. Each pack contains 10, and one wipe is enough to remove polish from all nails.

Professional Beauty GCC October 2014

hair step by step

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HOLLYWOOD

GLAMOUR Achieve a red carpet look for your clients with our easy fingerwave style, brought to you by GK Hair Before This look can be achieved with straight or pre-curled hair.

Professional Beauty GCC October 2014

hair step by step

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59 2

1

3

Create an offset mohawk-like section.

Stay above the occipital bone.

Secure the first section with a ponytail holder .

Offset to one side then create a sleek, smoot h surface using GKhair Strong Hold Hairspray.

4

5

Section the hair, and secure a quarter of the ponytail. Using a backcombing technique, create volume and texture in the rest of the ponytail.

6

a section and create Release the secure rt pa ed tur tex the top of smooth surface on ail. nyt po the of

7

Flip all of the hair forward from section one and secure with a ponytail holder, side to side, using bobby pins.

8

Flip section on e back in the or iginal position and secure and tuck the ends us ing hair and bobby pins wh ile forming the shape.

GK is distributed in the UAE by Black Pearl.

Call +971 4 367 69 32 curl -one curling iron, Using the GK four-in the in all ns, all subsectio section two in sm . ion ect dir same

Comb out to your artistic desire, retaining the S shape formation.

Professional Beauty GCC October 2014

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training

professionalbeauty.ae

61 Sally Hewerdine takes us through the steps ofcompetency-based interviewing

Question time

E

very interview has a limited time slot and as an interviewer you’re looking to find out as much as you can about the candidate within that time span. The interviewer has a strong responsibility to themselves and to the candidate, if the right questions are not asked, or if the interviewer does all the talking, the candidate has not been given a chance to demonstrate what they can do and the interviewer is none the wiser – and may end up employing the wrong candidate. Competencybased interview questions are designed to get as much information as you can in a short time.

Competencies are knowledge, skills, abilities, and behaviours.

There are unlimited competency skills but some of the most common we look for are: adaptability, flexibility, integrity, teamwork, communication, compliance and critical thinking.

Competency-based interviewing focuses on questions a candidate’s past experience, with questions that are designed to draw as much relative information as possible about their skill set. This is to test if they can do or have done a job before and, if so, how well.

Interview Procedure Typically, interviews last an hour. It is best practice to explain the procedure to the candidate at the very beginning so they understand what is coming, as this will put them at ease. We must remember that interviews are not designed to catch people out, they are all about finding out what a person can achieve. A typical procedure goes as follows: • Introductions • Describe the format of the interview, indicate you will be taking notes as you go along • General company introduction • Description of what you are looking for in a candidate and the role • Questions from interviewer • Questions from interviewee • Close with an explanation of what will happen next, including a rough time scale as to when they will hear from you or the agency PB

Best Practice • Understand the skill set you are looking for

Before you can prepare any questions you need to know what kind of competency skills are required for the role you are interviewing for. A receptionist, for example, will need to have excellent critical thinking skills, the ability to use logic and reasoning, , and to identify alternative solutions, read clients and know how to approach situations differently.

Some sample questions:

1. Have you experienced a time when you have been close to reaching a target and you have only got so many days left in the month? If so, what strategy did you put in place to reach that goal?

2. Have you ever dealt with a really difficult client, and what did you in that case do to diffuse the situation?

3. What would you do if you were asked a question and didn’t know the answer?

• Write a list of competency-based questions related to the skill set • Read through each candidate’s CV carefully, write down any questions • Prepare your room. Good candidates are often working out in their minds whether they would like to work for you or not too. Do you and your environment represent a professional organisation?

• Schedule interviews in a quiet time and hold your calls

Sally Hewerdine is the founder of SpotlightOnSpa&Wellness, which offers in-house, general and bespoke training workshops. For more information email: info@ spotlightonspa-wellness.com

If you would like to acquire the tools for competency-based interviewing contact Sally, email: info@spotlightonspa-wellness.com

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Tip top Tina Ghafurian, general manager at the UAE’s largest salon and spa chain, Tips and Toes, explains how the brand has blazed a trail How did Tips & Toes evolve?

Tips & Toes was established in 2005, with the first branch opening in Al Fardan Centre, Sharjah. Tips & Toes was established as a result of extensive research into the region’s growth. It became apparent that there was a gap in the service industry market, lying somewhere between a nail bar and day spa concept.

Tips & Toes is the largest salon and spa chain in the Middle East with a total of 18 branches across the UAE. It prides itself on being a pioneer of the UAE service industry, with aspirations of changing the consumer’s perception of grooming-on-the-go by offering premium comfort in a relaxed and cosy environment.

Do you plan to open any more salons in the next year?

that all our services are carried out with optimal results.

For that reason we work with, and retail a lot of, internationally respected brands such as GlamGlow, Body Bling, Karora, Kerastase and Pevonia – to name just a few.

Tips & Toes has also spent a lot of time developing its own products in-house, including massage oils and professional nail care range Tito, which includes nail polishes and Tito Gel Wear.

How do you recruit good therapists?

In 2012, Tips & Toes established an in-house training academy where all our staff undergo thorough training from international educators, ensuring that our employee development is second to none, and that clients are offered the best in customer service.

Our most recent branch openings include our second Signature Spa, which opened in Hili Mall, Al Ain, as well as our Luxury Day Spa that opened this August in Manar Mall, Ras Al Khaimah. More branch openings are set for the rest of 2014, including the launch of our biggest venue to date, in Jimi district, Al Ain.

What factors do you take into consideration when planning the branding of Tips & Toes?

We wanted to build a brand that offered a relaxing, yet opulent environment, where clients could feel comfortable. The Tips & Toes look is inspired by the beautiful island of Bali, which lends itself to a very calming and tranquil atmosphere.

What elements are important when making brand selection for your salons?

Being associated with high - quality brands is key to the success and growth of Tips & Toes, and it also ensures

Professional Beauty GCC October 2014

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In such a highly competitive market, how do you manage to stand out from the crowd?

Our aim at Tips & Toes is to change the consumer’s perception of grooming-on-the-go by offering premium comfort in a relaxed and cosy environment. A focus on employee satisfaction is at the core of what we do, as ladies feel even more at ease under the guidance of friendly staff, while competitive pricing ensures their experience is unparalleled.

How do you see the beauty industry evolving over the next year?

Our clientele is very varied. We cater to all different age groups and cultures. Our clients just have one major thing in common – a love of quality beauty treatments.

The beauty industry is booming, particularly in the UAE where the country’s cosmetics market is predicted to reach $140million this year. This of course creates great opportunity for expansion. Consumers are always following the latest beauty trends and searching for the best international brands, so it’s also important that we factor this in when taking on new retail lines and introducing new additions to our treatment menus.

What is your most popular treatment?

What is your vision for Tips and Toes in 2015?

Aside from traditional manis and pedis, our most popular treatments include massages, facials, hair services and eyelash extensions.

Our future vision is to continue to develop in both quality and quantity, with more branches set to open across the UAE. We also plan to expand and introduce the brand to the GCC region.

Who makes up your client base?

What has been Tips & Toes’s greatest achievement?

Each successful branch opening has been a huge achievement for Tips & Toes. We are also really proud to have won a number of awards including Ahlan’s Best in Dubai (2012), along with both the What’s On Dubai (2012), and Abu Dhabi Awards (2012 and 2013). PB

Tina Ghafurian is general manager at Tips & Toes.

For more information on the chain call +971 4 399 0550

“A FOCUS ON EMPLOYEE SATISFACTION IS AT THE CORE OF WHAT WE DO, AS LADIES FEEL EVEN MORE AT EASE UNDER THE GUIDANCE OF FRIENDLY STAFF, WHILE COMPETITIVE PRICING ENSURES THEIR EXPERIENCE IS UNPARALLELED”

Professional Beauty GCC October 2014

Wellbeing Through COLOUR THERAPY Organic Products Made In France

Spadunya Distribution Middle East Shams 1 Plaza Level, The Walk at Jumeirah Beach Residence P.O. Box 74036 Dubai, United Arab Emirates T: +971 4 4298662 | F: 00971 4 4298663 info@spadunyadistribution-me.com • www.altearahbio.com

treatment reviews

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Going for glow We test the latest hair and make-up treatments, plus an oxygen facial OxyNova Plus TS oxygen facial

by Specialized Beauty The lowdown: The OxyNova is a technologically advanced system for combined oxygen infusion and radiofrquency treatments. The synergic action of both technologies helps fight skin ageing. The oxygen infusion stimulates tissue microcirculation, giving luminosity to the skin and toning the derma. Simultaneously, radiofrequency stimulates the regeneration of derma toning fibres and firms up the face and body. The skin is cleansed and a mask applied to prepare the skin before microdermabrasion.

After that, extractions are performed before the radiofrequency element. Radiofrequency produces electromagnetic fields through a special hand probe that gently grazes the skin and triggers dermal heating that, in turn, activates the processes of cutaneous regeneration.

A gel is applied to allow the proble to glide over the skin and the radiofrequency treatment feels pleasantly warm and relaxing. Once this is completed, it’s time for the oxygen infusion. The OxyNova takes the air from the environment and, through a mineral filtering system,

separates the oxygen from other components to deliver pure oxygen directly onto the skin through a special pressure applicator. It feels very cooling and refreshing and I really enjoy this element of the facial. Finally the treatment is completed by an application of moisturiser and sunblock.

PB says: I really liked the treatment, which was surprisingly relaxing and my skin felt immediately smoother and less tight. When I looked in the mirror it looked brighter and more luminous and the fine lines around my eyes appeared reduced. A course is recommended for best results and I can imagine that after a few treatments, the results would be even more dramatic!

Best for: Maturing skins Tested by Fiona Vlemmiks

Professional Beauty GCC October 2014

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68 Davines Hair Consultation, Diagnosis and Treatment

Maria Dowling Hair and Scalp Clay Detox Treatment The lowdown: The new mariadowling Hair and Scalp Clay Masque was formulated to help the hair and scalp recover from external toxins and product overload by deeply cleansing, stimulating, moisturising and rebalancing the scalp.

Made up of clay and pure oils, the all-natural treatment rebalances the hair and scalp with a mix of oils including peppermint, jojoba and lemongrass. As well as soothing and healing damaged, irritated hair and scalps, the treatment aims to help calm a stressed and anxious mind.

As I’ve never suffered from dandruff or psoriasis, I must admit that I’ve never paid much attention to caring for my scalp. Yet when Maria explains the benefits of a regular scalp detox, I’m keen to try it. The product is lighter than I expected and smells fresh. My hair is rinsed but not washed and the product is applied. It feels immediately cooling, which is welcome on a hot Dubai day, but not tingly. I enjoy a wonderful scalp massage after the product is applied and it is left on for roughly 30 minutes.

Having tried many clay face and body products, I expect the mask to harden and feel uncomfortable but it simply feels like I have conditioner on my hair.

As it gets to work, I smell the lovely aroma of lemongrass. The clay is rinsed off but not shampooed and my hair is instantly soft without the need for any detangling. It feels thicker and fuller and when the blowdry is complete, it’s smooth and shiny – despite me having washed it two days ago. It is full of body and my scalp itself feels lighter, cleaner and more pliant.

Best for: All clients PB Says: Throughout the day I can’t resist running my fingers through my hair, it’s so soft and tangle free, quite unlike its normal texture! I’m truly impressed by the treatment and will definitely be following it up with the retail version of the clay masque which Maria suggests I apply every fortnight at home.

Tested by Fiona Vlemmiks

Professional Beauty GCC October 2014

The lowdown: Italian brand Davines promises quality products that are ethically sourced, produced and packaged, and available in 75 different countries worldwide. Production is centred on using only renewable energy sources and natural ingredients. The brand also educates its stylists and clients to be aware of their carbon footprints through promotional material and events.

The products, which are separated into different lines according to the hair’s needs, look and smell great so I am eager to try them. After an initial consultation involving my history, including homecare and lifestyle, comes the diagnosis of the hair and scalp. My main concern is the condition of my hair, which is slightly dehydrated, frizzy and flat. I am impressed by the thoroughness of the consultation and by how much my stylist Lee-Ann Bryce, manager, sales and education, for Davines, could tell about my lifestyle from my scalp! She recommends treating my hair with the range’s Natural Tech Nourishing Shampoo and Restructuring Miracle Hair Treatment, which contains hydrolysed keratin. After shampooing, the treatment is left on for around 20 minutes then rinsed off like a normal conditioner, before my hair is blow-dried. At home, it is further recommended that I use the Davines Hair Refresher Dry Shampoo spray on alternate days, for my oily scalp, and the Rebalancing Shampoo from the Natural Tech line, which is sulphate-free and antiinflammatory. To create shine and minimise split ends, the brand’s Volu spray and Oi milk and oil is recommended.

Best for: Clients who want natural, ethically-made products that work PB Says: The green credentials and ethos of the brand impressed me, and the products smelled truly delicious an aroma that lasted well into the next day. My hair was left soft, bouncy and shiny and immediately looked thicker. The brand’s product line is very extensive, enabling stylists to give truly bespoke advice and treatments as there’s something for everyone.

Tested by Fiona Vlemmiks PB

Make-Up Atelier Paris

French Professional Make-Up Brand, Make-Up and Hair-Styling Education 3D Make-Up Highly Pigmented Products

Wide Range of Products

All skin Type and Shade

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Tel: +971 4 457 9169 Mob: +971 55 511 9915 www.atelierdelight.com

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Elemis Elemis is continuing its support of Breast Cancer Arabia this year with a limited edition ProCollagen Marine Cream. The anti-ageing hero moisturiser has a lightweight texture and is designed to boost hydration and reduce lines and wrinkles. The product will come in a pink tub and a keepsake pink velvet pouch.

Call +971 4 324 54 14

pink power This October the beauty industry is supporting the fight against breast cancer.

We highlight some of the “pink” products OPI

Jane Ireadale Jane Iredale joins the fight with a new moisturising facial spritz. Smell The Roses is Ecocert certified and contains rose damascena flower water, to cleanse and reduce redness.

The gentle actives make it especially powerful on clients with dry or sensitive skin.

Call +971 4 447 76 36

OPI has launched a Pink of Hearts duo set. The limited edition set features pink glitter The Power of Pink and classic crème Mod About You. Bottles caps are embellished with a pink ribbon design in support of breast cancer awareness.

Call +971 6 573 93 92

Jessica Pink Speaks is the limited edition collection created by nail brand Jessica. The collection features three of the brand’s Custom Colour lacquers, including the dark pink Inspire, the light pink Encourage and glitter topcoat Believe.

Call +971 7 22 88 722

Professional Beauty GCC October 2014

GCC

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Register your email online at:

www.professionalbeauty.ae and you will be in with a chance to win an iPad mini*, get regular updates on the Salon and Spa industry as well as receive Professional Beauty GCC directly in your inbox. * Terms & Conditions of entry are available at www.professionalbeauty.ae

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product news

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73 Aromatherapy Associates Aromatherapy Associates’ men’s range, The Refinery collection, has two hero products that target anti-ageing. The Revitalising Moisturiser provides a moisture boost, with ingredients such as vitamin C, meadowfoam seed oil and sandalwood to leave the skin firm, hydrated and revitalised.

Its Hydrating Eye Gel is designed to diminish dark circles and puffiness around the eyes, using larch extract and aloe vera.

The orange flower water to help soothe and revitalise tired eyes.

Call The Product House +971 4 379 19 66

Phytomer

Young guns

Phytomer’s Age Optimal Youth Cream Face and Eyes is a concentrate specifically for men, offering smoother and bettertoned skin. It has a non-oily texture and leaves a matte finish, which works well on skin prone to oiliness. Key ingredients including marine mannitol help protect cells from oxidative stress, and improve firmness and reduce wrinkles. Exfoliating criste marine and maritime lavender also serve to diminish wrinkles.

Call Beauty Leaders +971 2 676 46 00

Elemis

With men becoming more concerned about lines and wrinkles, we round up the best antiageing skincare products designed for them

Time Defence Anti-Ageing Duo from Elemis addresses male-specific ageing concerns. The Time Defence Wrinkle Delay uses pomegranate extract to help prevent water loss along with zinc crystal and bamboo to leave skin feeling moisturised and supple.

The result is a smooth matte finish, giving the appearance of reduced wrinkles. The Time Defence Eye Reviver is designed to improve skin elasticity and protects against free-radical damage, thanks to red ginseng, pomegranate, hydroxyproline, ginsenosides, amino acids and acacia.

Call Elemis + 971 4 324 5414

Clarins Clarins Men’s line comprises items for washing, shaving and bodycare, as well as four products designed to specifically target age control. The Line Control Eye Balm reduces puffiness and shadows under the eyes, using paracress and Chinese ginger to boost skin strength. The Line Control Balm and Line Control Cream are tailored for dry skin and are packed with antiageing ingredients such as oat sugars to firm, and caffeine to reduce fatty deposits. The Fatigue Fighter provides an instant energising boost, with its wintergreen extract to remove dead surface cells.

Call Clarins +971 4 299 61 11

Professional Beauty GCC October 2014

product news

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75 Tria Tria’s Skin Rejuvenating Laser, a clinical-strength laser that can be used safely at home, is clinically proven to treat multiple signs of facial ageing, such as wrinkles, skin discoloration and rough skin.

FDA-cleared, Health Canada-approved, and CE-marked for sale in Europe, the hand-held device uses non-ablative, fractional laser technology designed for women of all skin types.

It sends targeted beams of light deep within the skin to support natural collagen production.

The product works to stimulate the body's natural cell renewal cycle and increase the production of collagen and elastin. As new collagen forms, fine lines, wrinkles, and imperfections are naturally sloughed away. In extensive clinical studies performed by leading physicians, 92 per cent of study participants expressed satisfaction with the treatment, reporting dramatic reduction of brown spots, redness and wrinkles, as well as showing overall skin texture improvement.

Call Beauty Solutions Trading +971 4 374 69 50

Power players

This month sees a host of technologically-advanced skincare devices and products to help rejuvenate skin as we move into autumn LPG The new LPG Wellbox offers clients a smart solution for at-home skincare. The anti-ageing and body-slimming device draws on the technology used in LPG’s professional treatments to tackle the signs of ageing at a cellular level. The micro-pulsation created by the treatment heads encourage the production of collagen and elastin, helping the skin to maintain its density, firmness and youth for longer. This results in a clearer complexion and wrinkle reduction. The Wellbox has a sleek “pod” design and is compact, portable, lightweight and easy to transport.

Call LPG + 971 4 380 4123

Arden Arden has developed a 24K Gold Collagen Facial Mask that can be retailed to clients for home use. The mask employs the the rejuvenating properties of gold with organic nutrients and anti-oxidants helping to moisturise and slow the signs of ageing.

It claims to aid the promotion of collagen, improve elasticity and reduce the appearance of fine lines and wrinkles.

As well as 24k gold leaf, the formula includes purified water, bio-collagen, hydrolysed soy protein, hyaluronic acid, allantion, hamamelis virginiana leaf water, vitamin C and vitamin E. The mask can be used every few days for the first 3-4 weeks in order to achieve maximum results, followed by weekly maintenance sessions.

Call Arden +90 242 244 41 46

Professional Beauty GCC October 2014

I N T R O D U C I N G TH E

AROMATHERAPY COLLECTION

Aromatherapy is based on the principle that natural fragrances, or essential oils, from certain plants or flowers can affect our moods and consequently how we think or feel at any given time

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100% NATURAL INGREDIENTS Visit our kiosk in the Oasis Center, 2nd Floor, Sheikh Zayed Road, Dubai Tel - +971 4 2947430 | info@hemanitrading.ae | www.hemanitrading.ae

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Call us on +971 (0)437 57300 or email info@professionalbeauty.ae

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TRAINING

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Call us on +971 (0)437 57300 or email info@professionalbeauty.ae

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SUPPLIES

Propak L.L.C.

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ACUMEN INTERNATIONAL TRADING COSMETICS TEL. 04 3212381 FAX. 043212382

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Connection Zone Middle East General Trading 04 438 7747 Work www.connectionzone-me.com Burj Khalifa Area, Business Bay, Prism Tower, Dubai United Arab Emirates Areej Al Noor General Trading +971 4 2579272 Khalid Abdul Ghaffar Building Next to Al-Tawwar Centre Al Qusais, Dubai Office number 208

COSMETICA BEAUTY AND PERSONAL CARE EQUIPMENT TRADING Tel. 04 2394666 www.cosmeticatrading.com ali@cosmeticatrading.com

aquatherapyuae Aquadeadsea

ARCOBALENO COSMETICS TRADING Office 1811, Prism Tower, Business Bay, Postal Code 15240, Dubai, UAE T:+971 4 424 8066 F:+971 4 423 1175 E:info@shoparcobaleno.com

The BeautyCo P.O.Box: 215315, Business Bay, Dubai Email: info@thebeautyco.net www.thebeautyco.net Tel: +9714 4560822 Fax: +9714 4562199

TIFFANY TOWER, OFFICE 1904, CLUSTER W, JLT, DUBAI, PO BOX 391056, UAE T. 971 4 4528433 E.deborah@saloneducators.com

Bellefontaine Middle East Trading LLC Sheikh Zayed Road, Fairmont Hotel Ground Floor, Bellefontaine Boutqiue Tel: 04 3291013 • Fax: 04 3291014 Email: info@gmhbi.com • www.gmhbi.com

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Call us on +971 (0)437 57300 or email info@professionalbeauty.ae

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Diary dates NOVEMBER 4-6 IN-COSMETICS ASIA BITEC, Bangkok, Thailand In-cosmetics Asia is a leading exhibition and conference in Asia featuring 400+ global personal care ingredient suppliers exhibiting their products to cosmetic manufacturers from across Asia and the rest of the world. www.in-cosmeticsasia.com NOVEMBER 12 -14 COSMOPROF ASIA Hong Kong Convention And Exhibition Centre, Hong Kong Featuring 2,168 exhibitors from 43 countries and regions in 76,200sq m of exhibition area, this show includes 22 national and group pavilions and is expected to attract 60,985 visitors from 125 countries and regions. www.cosmoprof-asia.com NOVEMBER 16-17 COSMETICA BERLIN Berliner Messe, Berlin This exhibition features nails, cosmetics, semi-permanent make-up, wellness and accessories. www.ki-online.de

Professional Beauty GCC October 2014

NOVEMBER 24 -27 SAUDI INTERNATIONAL HEALTH AND BEAUTY Jeddah Centre for Forums and Events, Saudi Arabia Saudi Arabia’s first major international health, beauty and wellness exhibition.

Taking place alongside the Saudi International Sport and Fitness show, the event will promote wellbeing and healthy living for Saudi Arabia, while providing the perfect platform for the development business relationships in the fields of sport, fitness and health and beauty. www.saudihealthandbeauty.com NOVEMBER 25 -27 MENOPE Dubai International Convention and Exhibition Centre, UAE Middle East Natural and Organic Products Expo is an exhibition for global businesses in the organic, natural and eco-friendly sphere.

In the last 11 years, MENOPE has remained a significant platform for global companies to assess, enter and reinforce their presence in the MENA market. The wide selection of exhibitors ranges from , skincare and beauty products to essential oils and fragrances, Oudh and natural perfumes and homeopathic and Ayurvedic medicines. www.naturalproductme.com

Don’t Miss...

OCTOBER 19-20 PROFESSIONAL BEAUTY NORTH Manchester Central England, UK The largest beauty trade exhibition in the north of England, featuring top exhibitors in spa, nails, tanning, equipment and skincare. New features for the 2014 event include a two day spa conference, a dedicated aesthetic programme and the Education Summit, plus there will a host of educational seminars and workshops. www.professionalbeauty.co.uk/north

SEND US YOUR DATES Send us details of any events you are planning via email to Ú news@professionalbeauty.ae