Professional Beauty GCC - November 2017

November 2017

For your beauty, hair and spa business ‫ هي مجلة متخصصة يف قطاع الجامل والشعر والسبا‬Professional Beauty GCC ‫مجلة‬

GCC

Interview with

CAROL JOY

One-on-one with luxury spa product owner

think

PINK

The industry supports ‘Pinktober’ month

peepers Lashology experts reveal how to extend the life of lash extensions

paradise

Multi-textured and multi-dimensional for a multi-cultural world

‫لغة‬ ‫ن بال بية‬ ‫اآل لعر‬ ‫ا‬

PRETTY

Birds of

Editor’s Comment

4

The popularity of lash treatments within salons has soared in the UAE over the last year, with an increasing demand for clients wanting long, luscious lashes.

But to stand out from the competition, boost retail sales and prevent complaints, the aftercare or homecare advice given to clients should be viewed as almost as important as the lash treatment itself.

Therapists need to be advising clients appropriately, pressing on them the importance of caring for their lashes at home. Our lashology experts explain the best ways to do this on page 24.

Like many other industries, the spa sector is being disrupted by technology. On page 57 we talk to Sammy Gharieni chief executive officer of spa and wellness equipment manufacturer Gharieni – a company that is always at the forefront of technology. He outlines the importance of incorporating tech features into your spa, to allow you to stay ahead of the game.

Elsewhere, we also talk to Carol Joy, luxury spa-brand founder. Her brand, Carol Joy, launched in the region two years ago and has built up an enviable reputation. Joy shares her exciting plans for the future on page 37.

Excuse the recurring “pink” theme in this issue – but it’s amazing to see our industry come together for one cause – Pinktober. This month is breast cancer awareness month, a cause very close to most of our hearts. On page 75 we showcase the products that the biggest brands have produced to create awareness and raise money for the cause.

This is our second issue featuring our redesign that includes Arabic content as well as a stylish new layout. As always, I welcome any comments and feedback. Please email: info@professionalbeauty.ae

Editor |

@pbgcc

Published by and (C) 2017 Trade Exhibitions & Publishing FZ LCC. Registered at Dubai Media City.

321 Building #8, Dubai. UAE t: +971 (0) 4 375 66 53 Trade Exhibitions & Publishing FZ LCC News editor: Emma Baron emma@professionalbeauty.ae

@emmatheeditor @pbgcc

@PBGCC

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Sales director: Zaid Nourouz zaid@professionalbeauty.ae

Design & production: Image Creative Design www.imagecreativedesign.co.uk

Circulation & subscriptions enquiries: register@professionalbeauty.ae t: +971 (0) 4 375 66 53

Printing: Masar Printing and Publishing, Dubai-UAE - PO Box 485100, Dubai www.masarprint.com

Marketing Manager: Emma Baron emma@professionalbeauty.ae

Controlled Distribution: Blue Truck www.bluetruck.ae

Contributors: Maria Dowling, Namati Ramani

General Manager: Andrew Green andy@professionalbeauty.ae

The Publishers cannot accept liability for error or omissions contained in this publication, however caused. The opinions and views contained in this publication are not necessarily those of the publishers. Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the readers’ particular circumstances.

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No

Contents Regulars 7

News Openings, launches and the rest of the news from the world of spa, hair and beauty

20 Insider Our exclusive monthly stats for beauty salons, spas and hair salons 31

Ask the experts Advice on training your receptionist, getting the right tools for your salon, and the difference between gel nails and long-lasting lacquer

67 Treatment news We share our experiences of new and innovative treatments, plus their business benefits 75 Product news Pick of the best gifts for “Pinktober”, raising awareness of Breast Cancer 80 Calendar The essential dates for your business diary from trade shows to conferences and training

Hairdressers Journal

Features

41

57 Future of technology for spas Sammy Gharieni looks at the future, and importance, of technology in spa

Frontline force Hairdressers are the frontline in the battle against many conditions and diseases

55 Underwater world An ethereal look at another universe

59 Smooth miracle We welcome a new keratin hair brand in to the UAE 65 Using social media to attract new spa customers Namita Ramani talks us through the vital steps needed when using social media to attract new clients

On the cover 24 Preety peepers Lashology experts give their advice on how to extend the life of lash extensions 37 An interview with Carol Joy We catch up with the luxury spa product founder 47 Birds of paradise Multi-textured and multi-dimensional for a multi-cultural world 75 Think pink The industry supports “Pinktober” month

Cover image: Shutterstock

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Contents

5

7 News

News The first NYX Professional Makeup Boutique launches in the Middle East The first NYX Professional Makeup Boutique has opened its doors in the Middle East.

Situated in Abu Dhabi’s Al Wahda Mall, the boutique is set to offer the region’s make-up lovers around 2,000 affordable professional make-up products, in a vast range of colours and shades.

‫الصفحةالصفحة‬ ‫افتتح أول بوتيك نيكس بروفيشنال ميك‬ )NYX Professional Makeup( ‫آب‬ ‫ يقع البوتيك يف‬.‫أبوابه يف الرشق األوسط‬ ‫ ومن‬،‫مركز الوحدة التجاري يف أبوظبي‬ ‫املتوقع أن يقدم ملحبي املاكياج باملنطقة‬ ‫ منتج من منتجات املاكياج‬2000 ‫حوايل‬ ‫ يف مجموعة‬،‫االحرتافية بأسعار معقولة‬ .‫كبرية من األلوان والظالل‬ ‫يحتفل املتجر باألزياء التجريبية الجريئة‬ ‫والنهج الرقمي األول الذي ميثل سمة‬ ‫مميزة للعالمة التجارية نيكس بروفيشنال‬ ‫ يجمع هذا املكان بني التقنية‬.‫ميك آب‬ ‫الرقمية والبيئة التثقيفية ملحبي املاكياج‬ ‫من خالل محطات تفاعلية للدورات‬ ‫التعليمية وصور مجموعات األزياء‬ ‫الجديدة واإللهام من النجوم املفضلني‬ .‫لديهم‬ ‫ يجتمع رؤساء ومديرو ومالكو‬،‫يف كل عام‬ ‫املنتجعات الصحية من جميع أنحاء دول‬ ‫مجلس التعاون الخليجي م ًعا يف قاعة‬ World Spa & Wellness ‫املؤمترات‬ ‫ يف مضامر «ميدان» لسباق‬Convention ‫ ويف العام القادم سيعقد هذا‬.‫الخيل بديب‬ ‫ فرباير ومثل السنوات‬6‫ و‬5 ‫الحدث يف‬ ‫ يُقام جن ًبا إىل جنب مع معرض‬،‫السابقة‬ ‫ لدول مجلس‬Professional Beauty .‫التعاون الخليجي‬ ‫ويركز موضوع هذا العام عىل «التغيري‬ ‫ كن مستعدًا لالضطراب املصاحب‬،‫قادم‬ ‫ جون‬:‫ يتضمن املتحدثون املؤكدون‬.»‫له‬ ‫ مبجموعة‬،‫ كبري مديري العمليات‬،‫يب ريس‬ ‫ املدير‬،‫ماريوت الدولية؛ ومايكل نيوكومب‬ ‫ مبجموعة فور سيزونز؛ وماغي‬،‫العام‬ ‫ مدير املنتجع الصحي واللياقة‬،‫ديربالي‬ ‫ بفندق ذا أتالنتيس؛ وأندرو‬،‫البدنية‬ ‫ نائب رئيس الرفاهية والعالمات‬،‫جيبسون‬ ‫ مبجموعة فنادق أكور؛‬،‫التجارية الفاخرة‬ ‫ مدير املنتجع‬،‫ومحمد عبد السميع‬ ‫ مبجموعة سباريديس؛ وكارينا‬،‫الصحي‬ ‫ مبنتجع‬،‫ الرشيك املؤسس‬،‫ستيوارت‬ .‫كاماليا ويلنيس سانكوري‬

The store celebrates the bold experimental fashion and digitalfirst approach that is a hallmark of the NYX Professional Makeup brand. The space combines digital technology with an educative environment for make-up fans through interactive stations for tutorials, look books and inspiration from their favourite stars.

Thierry Houssin, managing director of L’Oreal Middle East

commented “A unique professional range continuously infused with bold trendy collections and a brave digital community are hallmarks of NYX Professional Make-up. Our accessible price meets the appetite of makeup lovers who aren’t satisfied with conventional ideas.

“Our millennial audience is made of digitally forward make-up enthusiasts who are always looking for new inspiration online.”

Speakers and topics announced for the fourth World Spa & Wellness Convention in Dubai Every year, spa directors, spa managers and owners from across the GCC gather together at the World Spa & Wellness Convention at The Meydan Racecourse, Dubai. Next year this will take place on February 5 & 6 and like previous years it runs alongside the Professional Beauty GCC expo.

The topic this year focuses on change, with the title: “change is coming, be ready for disruption”. Confirmed speakers include: John P.Rees, senior director of operations, Marriott International; Michael Newcombe, general manager, Four Seasons; Maggie Derblay, director of spa & fitness, The Atlantis; Andrew Gibson, vice-president of wellbeing and luxury brands, ACCOR; Mohammed Abdelsamiea, group spa director, SPARIDISE and Karina Stewart, cofounder, Kamalaya Wellness Sanctuary.

Conference producer, Jean-Guy de Gabriac commented: “I’m excited to announce that the main theme this year is all about challenges and how to overcome come them. Like all sectors, spa and wellness is always evolving, morphing and cross-fertilising with two powerful drivers: innovation in

technology on the one hand, and the guests’ demands for ever-increasing personalisation on the other.”

Topics include: Make wellness the key destination to repeat business, build a community, making memberships, collaborations and social groups work for you, reinvent your brand before competitors make you obsolete, the rebirth of fitness in spa, and attracting more international guests.

The full programme can be found when you visit www.professionalbeauty.ae/spaconvention

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News

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CND Unveils New Shellac Alluring Trilogy Top Coat Collection This month, CND has announced the launch of the Shellac Alluring Trilogy Top Coat Collection.

The three new top coats in “matte”, “glitter” and “pearl” allow technicians to customise all 116 Shellac shades, creating an endless spectrum of colours and textures which lasts up to 14 days.

Kelly Melanitou, CND™ international education manager, said: “Instant gratification, customisation and personalisation are the hallmarks of today’s nail client. The Alluring Triology Collection allows nail salons to realise the full potential of their

Shellac colour offering by giving them the tools to explore exciting new versions of existing shades and express their client’s vision for a truly bespoke design.”

According to global market provider, Mintel, customisation has become an expectation rather than a privilege, as beauty consumers lose patience with products or brands that do not recognise or cater to individual needs. CND saw an opportunity to fulfil the client’s desire for individualism and self-expression with a solution that triples the possibilities of the existing Shellac palette.

‫الصفحة‬ ™CND ‫ أعلنت رشكة‬،‫يف هذا الشهر‬ ‫عن إطالق مجموعة طالءات األظافر‬ SHELLAC™ Alluring Trilogy ‫ تسمح طالءات األظافر‬.Top Coat ‫النهائية الثالثة الجديدة باأللوان‬ »‫«املنطفئة» و «الرباقة» و «املتأللئة‬ ‫للفنيني بتخصيص جميع ظالل‬ ‫ مام يخلق‬،116 ‫™ الـ‬SHELLAC ‫مجموعة ال نهائية من األلوان‬ ‫والرتكيبات التي تستمر ملدة تصل‬ .‫ يو ًما‬14 ‫إىل‬ ‫ مدير التعليم‬،‫تعلق كييل ميالنيتو‬ ‫ «إن الرضا‬:‫ قائلة‬، ™CND‫الدويل يف‬ ‫الفوري والتخصيص وإضفاء الطابع‬ ‫الشخيص هي السامت املميزة‬ ‫للعميلة التي تريد طالء أظافرها‬ Alluring ‫ وتتيح مجموعة‬.‫اليوم‬ ‫ لصالونات تجميل األظافر‬Triology ‫بتحقيق اإلمكانات الكاملة أللوان‬ ‫ وذلك‬،‫™ املقدمة‬SHELLAC ‫من خالل منحهم األدوات الالزمة‬ ‫الستكشاف إصدارات جديدة من‬ ‫الظالل املوجودة والتعبري عن رؤية‬ .‫عميالتهم لتصميم مخصص حقًا‬ ‫أعلنت الجمعية الدولية للمنتجعات‬ ‫الصحية (إيسبا) عن مجلس إدارتها‬ .2018 ‫لعام‬ ‫وسيبدأ املجلس الجديد فرتة واليته‬ ‫يف مؤمتر ومعرض إيسبا هذا العام‬ ‫يف منتجع وكازينو مانداالي باي يف‬ .‫ أكتوبر‬18 ‫الس فيغاس يوم‬

Ispa elects 2018 board of directors The International Spa Association (Ispa) has announced it’s 2018 board of directors.

The new board will begin its term at this year’s Ispa Conference & Expo at the Mandalay Bay Resort and Casino in Las Vegas on October 18.

Todd Shaw, spa director at The Peaks Resort & Spa, will continue to serve as chairman, while Todd Hewitt, corporate

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director of spa, health clubs and recreation at Shangri-La Hotels and Resorts, remains vice chairman.

Garrett Mersberger, director of wellness and Kohler Water Spas at Kohler Co, also continues as secretary and treasurer.

New to the Ispa board are Brennan Evans, vice president of spa operations at Trilogy Spa Holdings; Kelleye Heydon, spa director at The Edgewater Spa; and Damien Craft, senior spa director, North America at Four Seasons Westlake Village.

‫ مدير املنتجع‬،‫سيواصل تود شو‬ ،‫الصحي يف منتجع وسبا ذا بيكس‬ ‫تأدية مهام منصبه كرئيس مجلس‬ ،‫ بينام يواصل تود هيويت‬،‫اإلدارة‬ ‫مدير الرشكة للمنتجعات الصحية‬ ‫واألندية الصحية وصاالت االستجامم‬ ،‫يف فنادق ومنتجعات شانغريال‬ ‫تأدية مهام منصبه كنائب رئيس‬ .‫مجلس اإلدارة‬ ‫ مدير‬،‫ويواصل جاريت مريسبريجر‬ ‫مركز العافية ومنتجعات كوهلر‬ ‫ أيضً ا‬،‫ووتر الصحية يف رشكة كوهلر‬ ‫تأدية مهام منصبه كسكرتري وأمني‬ .‫الصندوق‬ ‫أما األعضاء الجدد يف مجلس إدارة‬ ‫ نائب‬،‫إسبا فهم برينان إيفانز‬ ‫رئيس عمليات املنتجع الصحي‬ ‫يف تريلوجي سبا القابضة؛ وكييل‬ ‫ مديرة املنتجع الصحي يف‬،‫هايدون‬ ،‫منتجع إدجووتر؛ وداميان كرافت‬ ‫ بأمريكا‬،‫كبري مديري املنتجع الصحي‬ ‫الشاملية يف فور سيزونز ويستليك‬ .‫فيلدج‬

Best Permanent Makeup Machine Marilan Co. PO Box: 392741 | Unit 2409 | Burlington Tower | Business Bay | Dubai | United Arab Emirates www.marilan.co | kasra@marilan.co | Fon: +971.4.276 63 34 | Fax: +971.4.276 63 37

Marilan Co. PO Box: 392741 | Unit 2409 | Burlington Tower | Business Bay | Dubai | United Arab Emirates www marilan.co | kasraakbari@spmu.ae.org | Phone: +971.4.27663 34 | Fax: +971.4.276 63 37

News

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LivNordic’s two-storey Katara Beach Club set to open in Qatar LivNordic’s Katara Beach Club in Doha, Qatar, is set to open this month. Located at the Torch Hotel, the two-storey, 4,600sqm club is described as “a unique fusion between Middle Eastern hospitality, Nordic design and treatment heritage, and innovative fitness facilities.”

Richard Grew, general manager of the Katara Beach Club by LivNordic comments: “Katara Beach Club is no ordinary club, we are wellness at its best – a stunning Nordic wellness gem seated in the heart of the emerging sports capital of the world.”

The club is outfitted with LivNordic’s “Wellness the Nordic way” concept, infusing design, treatments, service and amenities of Nordic Countries while being sensitive to the culture of the Middle East.

The spa will include separate

male and female floors with gender-separated entrances, an Aurora Borealis light fixture in the relaxation lounges, Nordic bathing rituals, imported handcrafted products from Sweden, the first snow grottos in Qatar, an extensive gym with functional fitness zones, indoor and outdoor infinity pools and a private beach.

The Global Mentorship Programme announces Middle East ambassadors

The Global Mentoriship Team for the Middle East headed by Shahida Siddique, owner of Altearah, compromises of the top spa individuals from across the region. [change to] Ambassadors include Andrew Barge, director of spa and leisure at Marriott Hotels who has been appointed Ambassador of Jordan. Kamal Khalil, director of spa, Intercontinental Group has been appointed Ambassador of Lebanon while Maria Haggo, CWO of Little Miss Wellness and co-founder of Wellness Inc Middle East has been appointed as Ambassador for the United Arab Emirates and the

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Global Community Manager.

Ferdinand Tacca, spa manager, The Domain Hotels has been appointed as Ambassador for Bahrain and Mohammed Tayym, spa and health club director at Serena Hotels and Resorts has been appointed as Ambassador for Pakistan.

The aim of the Global Mentorship Program is to connect spa and wellness professionals from around the world to address leadership shortages within the industry.

Shahida Siddqiue, GMP regional director for the Middle East comments: “Having competent, motivated, productive, creative, inspirational and well connected managers will take the entire spa and hospitality industry to a whole new level of economic growth.”

‫الصفحة‬ ‫من املقرر افتتاح كاتارا بيتش‬ LivNordic ‫كلوب التابع ملجموعة‬ .‫ هذا الشهر‬،‫ بقطر‬،‫يف الدوحة‬ ‫ويقع النادي يف فندق الشعلة‬ 4600 ‫ عىل مساحة‬،)‫(ذا تورش‬ ‫مرت مربع منقسمة عىل طابقني‬ ‫ويتصف بأنه «مزيج فريد من‬ ‫نوعه بني الضيافة يف الرشق‬ ‫ والتصميم والرتاث‬،‫األوسط‬ ‫العالجي املستلهم من دول‬ ‫ ومرافق اللياقة البدنية‬،‫الشامل‬ .»‫املبتكرة‬ ‫ املدير العام‬،‫يعلق ريتشارد جريو‬ ‫لكتارا بيتش كلوب التابع ملجموعة‬ ‫ «كتارا بيتش‬:ً‫ قائال‬،LivNordic ‫ إننا نقدم‬،‫كلوب ليس بنا ٍد عادي‬ ‫ فهو‬- ‫العافية يف أفضل صورها‬ ‫ميثل جوهرة مذهلة للعافية‬ ‫مستلهمة من دول الشامل يف قلب‬ .»‫عاصمة الرياضة الناشئة يف العامل‬ ‫يضم فريق مينتوريشيب العاملي‬ ‫للرشق األوسط برئاسة شهيدة‬ ‫ كبار‬،Altearah ‫ مالكة‬،‫صديق‬ ‫مسؤويل املنتجعات الصحية من‬ .‫جميع أنحاء املنطقة‬ ،‫ أندرو بارج‬:‫ومن بني السفراء‬ ،‫مدير املنتجع الصحي والرتفيه‬ ‫بفنادق ماريوت الذي ُعني سف ًريا‬ ‫ مدير املنتجع‬،‫لألردن؛ وكامل خليل‬ ‫ مبجموعة إنرتكونتيننتال‬،‫الصحي‬ ‫الذي ُعني سف ًريا للبنان؛ وماريا‬ ‫ رئيس فريق العافية يف‬،‫هاغو‬ ‫ والرشيك‬Little Miss Wellness Wellness Inc ‫املؤسس لرشكة‬ ‫بالرشق األوسط التي ُعينت سفرية‬ ‫لإلمارات العربية املتحدة ومدير‬ ،‫املجتمع العاملي؛ وفرديناند تاكا‬ ‫ مبجموعة‬،‫مدير املنتجع الصحي‬ ‫فنادق دومني الذي ُعني سف ًريا‬ ‫ مدير‬،‫للبحرين؛ ومحمد تيم‬ ‫املنتجع الصحي والنادي الصحي يف‬ ‫فنادق ومنتجعات سريينا الذي ُعني‬ .‫سف ًريا لباكستان‬

SLIMMING AND LIFTING DUAL FACIAL TREATMENT

REFINE AND REDUCE FAT CLUSTERS LIFTING BY FOCAL ADHESION

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Amaya LLC, PO Box 8476, Dubai - U.A.E. Tel: +971 4 605 8516, E-mail: ericson@almaya.ae www.amaya.ae

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‫الصفحة‬ .Hair Aid Inc ‫تأسست رشكة‬ ‫ وهي منظمة أسرتالية‬،2010 ‫عام‬ ‫ال تهدف للربح تُرسل فرقًا من‬ ‫مصففي الشعر إىل املناطق التي‬ ‫تعاين من الفقر للعمل مبارشة‬ ‫ لتعليمهم‬،‫ وخاصة‬،‫مع املحتاجني‬ ‫ وتعمل‬.‫مهارات قص الشعر‬ ‫املؤسسة الخريية مع أشد األرس‬ ‫فق ًرا حتى يتمكنوا من تعلم‬ ‫املهارات الالزمة لزيادة سبل‬ .‫معيشتهم‬ ‫يُعد صالون باستيلز أول فريق يف‬ ‫اإلمارات العربية املتحدة يشارك‬ 6 ‫ ومن‬،‫يف املهمة الخريية القادمة‬ ‫ يناير سيقوم فريق من‬12 – ‫يناير‬ ‫باستيلز بالتوجه إىل مانيال بالفلبني‬ .‫للمشاركة‬ ‫ سيطري فريق‬،‫ أكتوبر‬24 ‫يف‬ ‫ العاملي إىل ديب إلعادة‬Davines ‫إطالق العالمة التجارية مع‬ .Eideal ‫سيكون هذا اليوم الذي يُطلق‬ ،»‫عليه «حدث اكتشاف دافينز‬ ‫مفتو ًحا ملتخصيص قص الشعر‬ ‫بصالونات التجميل ممن يرغبون‬ Davines ‫يف املجيء ولقاء فريق‬ ‫واكتشاف أحدث نقاط البيع‬ ‫الفريدة ومجموعة العالجات‬ .‫واملنتجات‬ ‫ مدير اإلدارة‬،‫يقول هيثم عيد‬ ‫ «إن تركيز‬:EIDEAL ‫برشكة‬ Davines ‫العالمة التجارية‬ ‫عىل االستدامة يجعلها معروفة‬ !‫ويحبها العميل الذي يعرفها‬ ‫وقد أصبحت صالونات التجميل‬ ‫اآلن صديقة للكوكب أكرث فأكرث‬ ‫وتتخذ قرارات واعية للتحول إىل‬ ‫املنتجات القابلة لالستدامة التي‬ ‫تلبي يف نفس الوقت احتياجات‬ ‫عمالئها وتسمح لهم بتحقيق نتائج‬ ‫ «إننا نرى‬:ً‫ ويضيف قائال‬.»‫عظيمة‬ ‫ متثل إضافة كبرية إىل‬Davines ‫أن‬ EIDEAL ‫السوق ويتطلع فريق‬ ‫حقًا إىل اإلطالق الرسمي للعالمة‬ ‫التجارية وتقدميها إىل رشكائنا يف‬ .»‫صالونات التجميل‬ ‫تابعوا هذه املساحة مع جولة‬ ‫اإلطالق للمتابعة يف اإلصدار‬ ...‫الالحق‬

News

15

Pastels Salon to participate in Hair Aid 2018 Founded in 2010, Hair Aid Inc. is an Australian not for profit organisation that sends teams of hairdressers to poverty stricken areas to work directly with people in need, specifically, to teach hair cutting skills.

The charity works with the poorest families so they can learn the skills required to increase their livelihood.

Pastels Salon has the first team in the UAE to participate in the charity’s next mission, and from January 6 – January 12 a team from Pastels will head to Manila, Philippines to take part.

Speaking about the initative Ruksher Malik, co-founder of Pastels said: “One of Pastels Salon’s core aims is to educate and this extends beyond enhancing our salon staff’s skills. Our team is a real family, filled with love and care and so we are always

delighted to offer our knowledge to help those in need – and thanks to Hair Aid we can do this in a particular way.”

Prior to the trip the team need to fundraise AED 5,000 per volunteer to participate. To do this, there will activities taking place within the salon to help raise the funds. To find out more or donate, visit the Pastels Salon Facebook page.

Davines partners with Eideal to relaunch the brand in Dubai The international Davines team will be flying to Dubai to relaunch the brand with Eideal.

Dubbed the “Davines Discovery Event”, the event, on October 24, will be open to salon professionals who wish to come and meet the Davines team, discover the latest USPs and discover its range of treatments and products.

“With a main focus on sustainability, Davines is a brand that an enlightened and aware consumer loves! Salons are now also becoming more and more planet friendly and taking conscious decisions to switch to sustainable products that at the same satisfy their clients’ needs and allow them to deliver great results,”

says Haysam Eid, managing director of Eideal. “We believe that Davines is a great addition to the market and the Eideal team is really looking forward to the brand’s official launch and introducing it to our salon partners.”

Watch this space with a round up of the launch to follow in a later issue…

professionalbeauty.ae

INDUSTRY NEWS FROM AROUND THE GLOBE Scientists make breakthrough in rosacea treatment research Medical scientists in the US have identified a potential rosacea treatment pathway in the form of a cell membrane protein called TRPV4.

The scientists were studying the disease process of inflammation in rosacea and found a “missing link” between rosacea triggers and inflammation in mast cells, found at the interface between the nervous system and vascular system. They discovered that these cells activate antimicrobial peptides called cathelicidins, which are involved in the immune response that is overproduced in people with rosacea.

In the study funded by the National Rosacea Society (NRS), the scientists found that one of the proteins in cell membranes, TRPV, facilitates communication between cells and plays a key role in activating these mast cells in people with rosacea.

Using mice bred to exhibit humanlike rosacea symptoms, they injected cathelicidins and saw significant increases in the production of TRPV4, and also determined that TRPV4 regulates the inflammation caused by mast cells. This was then tested and confirmed in human mast cell cultures.

The team further identified that by turning off a protein receptor on mast cells known as MRGX2 they were able to prevent TRPV4 from reacting to cathelicidins, which in turn prevented the mast cells from triggering an inflammatory immune response associated with rosacea.

Courchevel’s Aman Le Mélézin resort to open new spa Luxury ski resort Aman Le Mélézin in Courchevel, France, is opening a new spa for the 2018 season.

The spa, which will be unveiled when the alpine resort opens for the season on December 15, will cover 767sq m and span two floors. Facilities at the spa will comprise five treatment rooms, including two double suites and one Thai massage suite.

Among other amenities will be a hammam, several experience showers, a cold plunge pool, 14-metre lap pool, whirlpools and a sauna.

There will also be a yoga studio next to the spa, offering pre-ski yoga

session to stretch and prepare the body for a day of skiing, and evening classes focused on releasing tension.

The studio will also feature TRX equipment for strength, balance, flexibility and exercises to improve core strength. Treatments at the spa

will include hot stone massages and Himalayan salt scrub treatments will also be carried out in the hammam.

Also on the menu will be the Mélézin Signature Spa Journey, comprising dry body brushing to boost circulation, a hot stone and oil massage to release tension and a facial designed to counteract the effects of the alpine climate on the skin.

The spa menu is centred around providing treatments that nourish and hydrate skin exposed to wind and cold during a day of skiing, massages that improve circulation before skiing and ease muscle aches and pains after.

£60 million (300 million AED) growth for UK prestige skincare in the first six months of the year The UK market for prestige skincare products grew by £60 million (300 million AED) between January and June this year, according to new research from market analysts the NPD Group.

The figures constitute a six per cent increase, compared to the £30 million (156 million AED) growth in the same period in 2016.

The growth is largely driven by

the make-up and “super premium skincare” segments. Make-up, which represents 36 per cent of the overall prestige beauty market, was responsible for 48 per cent of growth.

Unlike skincare, the largest prestige beauty category, and fragrance, which is just behind makeup in terms of market share, the growth in make-up sales is largely driven by new launches.

Skincare contributed 23 per cent of overall prestige beauty market growth between January and June, with fragrance representing 29 per cent. PB

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International News

17

21 Business Trends

Insider, our exclusive round-up of salons in the GCC. It’s the easiest way to stay in the know

Insider beauty, hair and nails

In the age of social media, clients increasingly desire proof of treatment results via photographs, particularly before and after images.

While taking snaps after every treatment you offer is not possible, some services such as hair styling, make-up and a gorgeous set of nails lend themselves to this.

This month you reveal that the treatment you are most likely to take before and after images of is inch loss, followed by nails, lashes and make-up.

You predict that nail varnish and cuticle oil will be your best-selling retail items this winter.

Meanwhile you also say that the majority of you invest in your staff by offering them wellbeing initatives.

On the spot Which treatments are you likely to use before and after photos for?

1. Inch loss 2. Nails

September 2017 in numbers HOW DID TREATMENT BUSINESS IN SEPTEMBER 2017 COMPARE WITH SEPTEMBER 2016?

40% BETTER

40%

20% WORSE

SAME

3. Lashes 4. Make-up

20%

Sell cosmecutical products

What will be your best selling retail product for winter?

1. Nail varnish 2. Cuticle oil 3. Facial skincare 4. Body skincare

90

%

Offer well-being initiatives for staff

INSIDER ‫ترجمة ملركز تجميل‬

)!‫(يرجى اإلبقاء عىل هذا‬

AVERAGE TREATMENT ROOM OCCUPANCY

58 % CLIENTS WHO REBOOKED

66%

،‫يف عرص انتشار وسائل التواصل االجتامعي‬ ‫تتزايد رغبة العمالء يف الحصول عىل إثبات‬ ‫ وال سيام‬،‫لنتائج العالج عن طريق الصور‬ ‫تلك الصور التي تكون قبل مرحلة العالج‬ .‫وبعدها‬ ‫ويف حني أن التقاط بعض الصور بعد كل‬ ‫ فإن بعض‬،‫عالج تقدموه ليس أم ًرا ممك ًن ا‬ ‫الخدمات مثل تصفيف الشعر ووضع‬ ‫املاكياج ومجموعة رائعة من األظافر تع ّد‬ .‫مناسبة لهذا األم ر‬ ‫وقد أوضحتم هذا الشهر أن العالج الذي‬ ‫غال بً ا ما تلتقطوا له صو ًرا قبل وبعد إج رائه‬ ‫يتمثل يف عملية فقدان بعض البوصات من‬ .‫ وتتبعها األظافر واألهداب واملاكياج‬،‫الوزن‬ ‫كام أنكم تتوقعون أن طالء األظافر وزيت‬ ‫البرشة سيكونان أفضل العنارص مبي ًع ا‬ .‫بالتجزئة هذا الشتاء‬ ‫ تقولون أيضً ا إن‬،‫ويف الوقت نفسه‬ ‫معظمكم يستثمر يف موظفيه بتقديم‬ .‫مبادرات توفر لهم حياة كرمية‬ professionalbeauty.ae

23 Business Trends

Insider, our exclusive round-up of spas in the GCC. It’s the easiest way to stay in the know

Insider

spa

Demand for results-driven cosmeceutical products is on the increase. New research by US business consulting firm RNCOS has indicated that the cosmeceutical market share will continue to “incessantly increase”, and is estimated to reaching a staggering 61 billion US dollars by 2020.

Here in the UAE, spas are quick to react to this trend with 90 per cent of you stating that you stock cosmeceutical products.

Other Insider research this month reveals that you show staff how you value them, with 100 per cent of spas stating that they offer staff wellbeing initatives.

Elsewhere, business figures look healthy with both rebooking rates and average treatment room occupancy figures up from last month.

On the spot

September 2017 in numbers Which treatments are you likely to use before and after photos for?

1. Inch loss 2. Facials 3. Make-up 4. Nails

90%

Stock cosmecutical products

1. Body skincare 2. Facial skincare 4. Nail varnish

100

Offer well-being initiatives for staff

60% SAME

What will be your best selling retail product for winter?

3. Oils

%

HOW DID TREATMENT BUSINESS IN SEPTEMBER 2017 COMPARE WITH SEPTEMBER 2016?

40% BETTER

INSIDER ‫ترجمة ملنتجع‬

)!‫(يرجى اإلبقاء عىل هذا‬

AVERAGE TREATMENT ROOM OCCUPANCY

76% CLIENTS WHO REBOOKED

78%

‫يتزايد الطلب عىل منتجات التجميل العالجية‬ ‫ وقد أشار‬.‫املص ّممة لتحقيق أفضل النتائج‬ ‫ األمريكية‬RNCOS ‫بحث جديد أجرته رشكة‬ ‫لالستشارات التجارية إىل أن حصة سوق‬ ‫منتجات التجميل العالجية ستواصل «ازديادها‬ 61 ‫ ومن املتوقع أن تصل تدريجيًا إىل‬،»‫املستمر‬ .2020 ‫مليار دوالر أمريىك بحلول عام‬ ‫ويحظى هذا االتجاه بتجاوب رسيع من‬ ‫املنتجعات املوجودة هنا يف دولة اإلمارات‬ ‫رصح‬ ّ ‫ باملئة منكم ي‬90 ‫ حيث إن‬،‫العربية املتحدة‬ .‫بأن لديه مخزونًا من منتجات التجميل العالجية‬ ‫ هذا‬INSIDER ‫ويكشف بحث آخر أجرته‬ ‫الشهر أنكم تظهرون ملوظفيكم مدى تقديركم‬ ‫رصح‬ ّ ‫ باملئة منكم ي‬100 ‫ حيث إن‬،‫لجهودهم‬ ‫بأنه يقدّم ملوظفيه مبادرات توفر لهم حياة‬ .‫كرمية‬ ‫ تبدو األرقام التجارية يف‬،‫ومن ناحية أخرى‬ ‫وضع صحي مع ارتفاع كل من معدالت إعادة‬ ‫الحجز ومتوسط إشغال الغرف العالجية عن‬ .‫الشهر املايض‬ professionalbeauty.ae

Lashes

24

Eye TIME The UAE’s top lashology experts reveal how to extend the life of lash treatments

‫ال تزال تقوية وتجميل الرموش واحدة من‬ ‫العالجات األكرث شعبية يف صالونات التجميل‬ ‫باإلمارات العربية املتحدة وليك تقدم خدمة مميزة‬ ‫ يجب أن تقدم للعميالت أكرث من‬،‫عن الجميع‬ .‫مجرد مجموعة من الرموش الطويلة الفاتنة‬ ‫بينام ت ُعد املعايري املمتازة املتبعة يف النظافة‬ ‫والتقنية الدقيقة واالعتناء بالعميالت خالل العالج‬ ‫ إال أن تقديم النصائح الشاملة للعناية‬،‫أم ًرا حتم ًيا‬ - ‫الالحقة يكون عىل نفس القدر من األهمية‬ .‫وميكن أن مينحك ميزة تنافسية‬ ‫إن تقديم النصائح بشأن كيفية االعتناء بالرموش‬ ‫يف املنزل ال يوفر الفرصة للمعالجني لبيع منتجاتهم‬ ‫ بل إنه يضمن رضا العميالت ويساعد يف منع‬،‫فقط‬ .‫الشكاوى‬ ‫ خبرية الرموش والحواجب يف‬،‫تقول ليىل نازاري‬ ‫صالون باستيلز جمريا «إذا تم تقديم املعلومات‬ ‫ فمن غري املرجح أن تشكو‬،‫الصحيحة يف أول موعد‬ .»‫إحدى العميالت‬ ‫أوالً وقبل كل يشء يجب أن يتم تعليم العميالت‬ ‫ فال ينبغي‬- ‫كيفية التعامل مع رموشهن بحرص‬ ‫ ولكن هناك العديد من النصائح‬.‫نتفها أو شدها‬ ‫ مع األخذ‬،‫األخرى التي ميكن تعليمها إىل عميالتك‬ ‫يف االعتبار املناخ ومنط الحياة لسكان دولة اإلمارات‬ .‫العربية املتحدة‬ ‫ مدير العالمة التجارية للرشكات‬،‫تسلط مايا حنا‬ LCN ‫برشكة مايض العاملية التي توزع رموش‬ 24 ‫ الضوء عىل أهمية الـ‬،Captivating Lashes ‫ عندما‬،‫ساعة التالية لعالج وصالت تطويل الرموش‬ .‫تكون الرموش ضعيفة بشكل خاص‬ ‫فتقول «من املهم جدًا أال تقوم العميالت بفرك‬ 48 ‫ وتضيف «يستغرق الصق الرموش‬.»‫عيونهن‬ ‫ لذلك ينبغي تجنب أي تالمس‬،‫ساعة ليجف متا ًما‬ ‫ كام‬.‫مع املاء مثل السباحة وغرفة البخار والساونا‬ ‫يجب عىل العميالت أيضً ا عدم مامرسة التامرين‬ .»‫ ساعة وتجنب الرطوبة‬24 ‫ملدة‬ ‫ال يخفى أن املعالجني غال ًبا ما يرتددون يف بيع‬ ‫ فإن تغيري العقلية ميكن أن‬،‫ ومع ذلك‬.‫املنتجات‬ ‫ فبينام قد يبدو واض ًحا‬.‫يساعد يف كثري من األحيان‬ ‫للمعالجني أن املنظف املصنوع من الزيوت سيعمل‬ ‫ إال أن هذا‬،‫عىل فك الالصق الذي يثبت الرموش‬ ‫ ولذلك فإن‬.‫األمر قد ال يبدو واض ًحا للعميالت‬ ‫تقديم مزيل مكياج خا ٍل من الزيوت ميكن أن يُنظر‬ ‫ يف مقابل‬- ‫إليه عىل أنه مساعدة كبرية للعميلة‬ .‫إمتام عملية بيع صعبة‬ ‫تؤجل العديد من العميالت الحصول عىل وصالت‬ ‫متديد الرموش لشعورهن بأنهن ال ميكنهن تنظيف‬ ‫ ومع‬.‫منطقة العني بشكل صحيح عند تركيبها‬ ‫ فإن املوجة الجديدة من منتجات التجزئة‬،‫ذلك‬ .‫املتخصصة تغري هذا األمر‬ Blissology Beauty ‫ برشكة‬،‫تقول كيت دايف‬ Nouveau( ‫ املوزع لرموش نوفو الشز‬،Supply ‫ «سأويص بالتأكيد‬،‫) يف الرشق األوسط‬Lashes ‫خصيصا‬ ‫مبنظف الرغوة للرموش والجفون املصمم‬ ً professionalbeauty.co.uk

Lash enhancements remain one of the most popular salon treatments in the UAE but to stand out from the crowd, you have to offer clients more than just a set of long, luscious lashes.

While excellent standards of hygiene, precision technique and client care during a treatment are imperative, comprehensive aftercare advice is almost as important – and can give you the competitive edge.

Advice on how to look after lashes at home not only provides your therapists with an opportunity to sell products, it will ensure customer satisfaction and help prevent complaints.

“If the correct information is provided at the initial appointment, it’s highly unlikely that a client will complain,” says Laila Nazari, eyelash and eyebrow specialist at Pastels Salon Jumeirah.

First and foremost clients should be taught to handle their lashes with care – no picking or pulling. But there are many other tips you can impart to your client, taking into consideration the climate and lifestyle of UAE residents.

Maya Hanna, corporate brand manager at Madi International, which distributes LCN Captivating Lashes, highlights the importance of the 24-hours following an extension treatment, when lashes are particularly vulnerable.

“It is very important that clients don’t rub their eyes,” she says. “The lash glue takes 48 hours to dry completely, therefore any contact with water such as swimming, the steam room and sauna should be avoided.

Clients should also not exercise for 24 hours and avoid humidity.”

Nazari offers the following counsel: “I have several pieces of aftercare advice I share with my clients. First of all, wash your face using circular motions around the eyes. Don’t use oil-based eye make-up remover. Finally, blowdry your lash extensions each time they become wet.”

Many clients are put off returning for

extensions as they feel that they cannot properly clean the eye area when wearing them. However, the new wave of professional retail products changes this. It’s no secret that therapists are often reluctant to sell. However, a change of mindset can often help. While it might seem obvious to your therapists that an oil-based cleanser will loosen the glue bonding the lashes, it might not to her clients.

Therefore offering her an oil-free make-up remover could be perceived as being a great help to the client – as opposed to a hard sell.

“I would definitely recommend the Lash & Lid Foaming Cleanser designed specifically for false lashes to thoroughly cleanse them once a week,” says Kate Duffy, Blissology Beauty Supply, distributor of Nouveau Lashes in the Middle East.

Clients also need to be careful about the type of cleansing cloth they use to wash their face.

“Lash Perfect eyelash extensions should not come into contact with cotton wool or tips as the fibres will pull the lashes off along with your natural lash,” says Tanya Gist, from Lash Perfect at Sisters Beauty Lounge. “It is therefore advisable to purchase the fibre free Lash Perfect special cleansing cloth to complement the Lash Perfect Eye Make-up Remover.”

Although part of the appeal of extensions or lash lifting treatments is that they minimise the need for make-up, some clients – especially on special occasions – will want to apply a lick of mascara to their lashes.

This is another great retail opportunity to sell professional products as some high street mascaras could damage extensions.

“If clients want to wear mascara, we would recommend that they purchase Lash Perfect Black mascara, which has been especially formulated to complement our lash extensions,” added Gist.

Immediately after a Lash Lifting treatment – which will give lift, length and volume to the natural lash – mascara is not advised post treatment. Claire Gittus of Aspire Beauty Trading, which offers Lash Lifting in the UAE advises, “With Lash Lifting you can’t get the lashes wet for the first 24hours. You also can’t wear mascara for the same time period.” >

Lashes

25

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VALUE FOR MONEY

Lashes

27 ‫للرموش الصناعية لتنظيفها بشكل كامل مرة‬ .»‫كل أسبوع‬ ‫بالرغم من أن موظفيك قد يكونون عىل دراية‬ ‫جيدة بالجوانب الفنية لتقديم نصائح العناية‬ ‫ إال أنه من املهم أن تعرف العميالت‬،‫املنزلية‬ ‫ وإال فعىل األرجح‬- ‫ملاذا يجب عليهن اتباعها‬ ‫ستتخطى النساء املشغوالت إجراء الخطوات‬ .‫املوىص بها‬ :‫تقدم دايف رش ًحا ميكنك تقدميه إىل العميلة‬ ‫«أخربيهن أنه دون العناية الالحقة الصحيحة‬ ‫وبالطبع الحضور يف مواعيد متابعة العناية‬ ‫ لن‬،)‫ أسابيع‬3-2 ‫املنتظمة (عادة ما تكون كل‬ ‫ كام‬.‫تبقى رموشهن ثابتة أو جيدة لفرتة طويلة‬ ‫أنها أفضل بكثري لصحة الرموش الطبيعية كام‬ ‫ميكن أن ينصحك فني التجميل الخبري باملرحلة‬ ِ ‫الحالية لك يف دورة النمو الخاصة‬ ‫بك وكيفية‬ ‫الحصول عىل أقىص استفادة من املواعيد الخاصة‬ ِ .»‫بك‬ ‫ عىل األرجح ستقوم‬،‫لعالجات رفع الرموش‬ ‫العميالت بتمشيط الرموش ووضع املصل‬ ‫(السريم املخصص) إذا تم رشح عواقب عدم‬ .‫القيام بذلك‬ ‫ «إذا أصبحت الرموش جافة‬:‫تقول جيتوس‬ ‫ فإنها ميكن أن تنكرس بسهولة أو حتى‬،‫وهشة‬ ‫ ولذلك فإن استخدام األمصال‬،‫تسقط قبل أوانها‬ ‫ وقد توجد هناك مشكلة أخرى‬.‫يُبقيها صحية‬ ‫وهي أن الرموش تصبح متشابكة ومجعدة‬ ‫ ولذلك فإن األمصال املدمجة مع‬،‫يف أطرافها‬ ‫التمشيط يدرب الرموش عىل أن تكون يف اتجاه‬ ‫ ويعمل كل‬.‫مستقيم وتصاعدي دون تشابكها‬ .»‫ذلك عىل إطالة عمر عالج رفع الرموش‬ ‫بينام تعمل نصائح العناية املنزلية الشاملة عىل‬ ‫ إال أنها قد تظهر ال محالة‬،‫تقليل خطر الشكاوى‬ ‫ فمن املهم أن‬،‫ وعند وجودها‬.‫يف مرحلة ما‬ .‫تستمع إىل عميلتك وتساعدها يف حل املشكلة‬ ‫ «يف الحاالت النادرة جدا التي يتم‬:‫تقول نازاري‬ ‫ تقع املسؤولية عىل الفني‬،‫فيها تقديم شكوى‬ ‫للتحقق من وصالت التمديد ثم إجراء تقييم‬ ‫ وال ينبغي ألي‬.‫عىل أساس كل حالة عىل حدة‬ .»‫عميلة أن تغادر وهي تشعر بعدم الرضا‬ ‫ «إذا‬. Lash Perfect ‫وتوافق عىل ذلك رشكة‬ ‫تشاورت مع العميلة بشكل كامل قبل مواعيدها‬ ‫وقمت باستكامل بطاقة االستشارات مبا فيها أي‬ ،‫مالحظات مفيدة قد تحتاجها يف وقت الحق‬ ‫فستقل كث ًريا احتاملية تلقي شكاوى يف املقام‬ ‫ وتوفر صور «قبل» و «بعد» مساعدة‬.‫األول‬ ‫ ومتثل محتوى جيدًا لقنوات التواصل‬،‫كبرية أيضً ا‬ .‫االجتامعي الخاصة بك‬ :‫وأخ ًريا تقدم جيتوس الكلامت الحكيمة التالية‬ ‫«اطلب دامئًا من العميلة الحضور إىل صالون‬ ‫السبا حتى تتمكن من رؤية رموشها‬/‫التجميل‬ ‫ اطرح سلسلة من األسئلة حتى‬،‫ ثان ًيا‬.‫بنفسك‬ ‫تتأكد من أنها اتبعت نصائح العناية الالحقة‬ ‫ اتخذ قرارك بشأن اإلجراء الذي‬،‫ ثالثًا‬.‫املقدمة لها‬ .‫سيتم اتباعه وارشح للعميلة سبب قرارك‬ ‫«حافظ عىل الهدوء والحزم وال تخف من رشح‬ ‫أن جميع اإلجراءات قد تم القيام بها بشكل‬ ‫صحيح من جانبك إذا كنت تعرف أن هذه قد‬ ‫تكون املشكلة ولكن أيضً ا تحمل املسؤولية إذا‬ ‫ غلطة‬/ ‫مل يكن األمر كذلك وكان هناك خطأ‬ .»‫من جانبك‬

SVS lashes is the latest treatment from experts Nouveau Lashes. SVS takes all the best bits from the company’s Extent, Express and Volume Masters techniques to create long-lasting power lashes in less time. Think superfine extensions, applied using an innovative SVS isolation lash technique to create the look.

However, clients used to other lash extension may be unaware that you cannot wear mascara with SVS. “SVS lashes are specifically designed to be fluffy and textured so wearing mascara on them is a big no no,” explains Duffy.

“The lashes will last longer if you take care of them. Instead, brush them morning and night with a clean dry mascara wand (like you would your hair). Only ever use oil free make-up remover and I would definitely recommend the Lash & Lid Foaming Cleanser designed specifically for false lashes to thoroughly cleanse them once a week,” she elaborates.

Benefits explained Although your staff may be well versed in technical aspects of homecare advice, it’s important that clients know why they must follow it – otherwise busy women are likely to skip the recommended steps.

Duffy provides an explanation you can pass on to your client: “Tell them that without proper aftercare and of course regular maintenance appointments (usually every 2-3 weeks) their lashes will not last as long or stay looking as good. It’s also much better for the health of their natural lashes as their expert technician can advise them on where they’re at in the growth cycle and how to get the most out of their appointments.”

For Lash Lifting treatments clients are more likely to comb the lashes and apply serum if you explain the consequences of not doing so.

Gittus says: “If the lashes become

dry and brittle they can snap easy or even fall out prematurely, so by using serums it will keep them healthy. Another problem can be that the lashes get frizzy on the ends so combining serums with combing will train them to go in a straight and upward direction without crossing over. All of this will also prolong the life of their lash lifting.”

Handle complaints constructively While comprehensive homecare advice will cut the risk of complaints, they will inevitably arise at some point. When they do, it’s important that you listen to your client and work with them to resolve the issue.

Nazari says: “On the very rare occasion that a complaint is made it’s the technician’s responsibility to check the extensions and then make an assessment based on each individual case. No client should ever leave feeling dissatisfied.”

Gist agrees. “If you consult your client fully before their appointments and complete the consultation card including any helpful notes you might need later you’re far less likely to get complaints in the first place. Before and After photos are a great help too, and make great content for your social media channels.

“That said, no-one is perfect, so if a client is unhappy with their treatment, take the time to understand why. Revisit what was done during their treatment, the aftercare advice they were given, and review whether it was the right treatment for the client. The outcome is individual to every salon and client, but ultimately try to find a mutual solution.”

Hanna suggests that you schedule a check-up appointment within the first 10 days after the first full set to pre-empt any problems.

Finally Gittus offers the following words of wisdom: “Always ask the client to come into the salon/spa so you can see for yourself her lashes. Secondly go through a process of questions making sure she followed the aftercare advice given. Thirdly decide on the action you are going to take and explain to the client the reason behind your decision.

“Keep calm and assertive and don’t be afraid to explain that all procedures had been done correctly from your side if you know this to be the case but also hold your hand up if it wasn’t the case and there was a fault/ mistake from your side.” PB

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Roda Al Murooj Complex, VS4, Sheikh Zayed Road, Dubai - UAE Tel.: +971 4 3799939 - info@sawaya-intl.com - www.sawaya-intl.com

LiLash LiLash conditions and fortifies lash follicles for greater length and curl within weeks. When used with extensions, wearers will experience less natural lash breakage. The product is also physician formulated, safe for sensitive eyes and for contact lens wearers.

The LiLash serum should be applied once a day to the upper lashes and results can be expected in as little as four to six weeks. By ten weeks, clients will see the full effects. LiLash is available in two sizes; 2ml, for use over three months, or 4ml for use over six months.

PRETTY

LCN

peepers

Tempt your clients with these luscious lash-enhancing products

This mild, oil-free eye make-up remover is suitable for sensitive skin and designed for use with LCN Captivating Lashes.

The product removes waterproof mascara and is fragrance-free.

Lash Perfect

Nouveau Lashes The new and improved Lash and Brow Conditioning Serum contains a complex blend of multi-vitamins and conditioning actives. Used daily, this hypoallergenic, cruelty free and vegan formula, provides lashes and brows with all they need to appear conditioned and fuller, in addition to helping protect them from everyday environmental pollutants. When used beneath mascara, it can also act as a primer and is suitable for both lash extensions and natural lashes. This serum is the perfect aftercare item for LVL and SVS treatments.

The Luxe Lash Care kit is the perfect pack for all customers wearing Lash Perfect eyelash extensions.

It contains the brand’s Black Mascara with it’s oil-free formula perfect to apply on extensions, the Finishing Glaze which seals the adhesive bond of the extension and imparts a gorgeous sheen. This product is also ideal for daily use tame lashes and to add lustre. The oil free Lift-Off Eye Make Up Remover and an Eyelash Cleansing Cloth, both kind to extensions, complete this comprehensive kit.

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Lashes

29

Ask the Experts

31

ask

the EXPERTS Our experts answer an array of questions about every aspect of running a successful salon or spa business

How can I incentivise my receptionist to stay motivated in the work place?

Your reception is the first impression a client will get of your business, therefore having the right person working it, who is motivated and fully trained, who is motivated and fully trained will reap huge benefits.

It goes without saying that, as a hair or beauty business, you want a good first impression, whether your client is a loyal regular or someone coming to the salon for the first time.

While some first impressions can nowadays be formed through your website, online booking process or social media profile, your receptionist is still very much the “gatekeeper” of your business. They are they person a client will encounter first – and you can’t afford to get this first interaction wrong.

With most salon training budgets focused on the money generating staff such as stylists and therapists, reception staff training can often be overlooked, leaving the front desk a under-utilised area.

Here are my five simple ways to have a “Power Team” driving the business forward from the reception desk: 1. Establish motivation.

People are motivated by different factors and it’s essential to establish what motivates your receptionist 2. Give clear instruction.

Work with your receptionist to ensure they know what is fully expected of them at each stage for a seamless client journey 3. Have reception rules.

Make sure you establish clear written rules around appearance, attitude,

time keeping, use of personal devices, and respect with team members and clients 4. Set targets.

Set achievable targets for up-selling treatments and products from the front desk.

Re-booking is ESSENTIAL. Ensure you provide an easy-to-follow re-booking script as well as a progress chart 5. Constantly review.

Test and measure results and work with your receptionist to constantly improve >

Susan Routledge is running a challenge to get you 100 New Bookings in 10 Days.

The challenge commences on November 5. During the 10 days of the challenge you will receive daily emails full of impactful guidance to get you to 100 new bookings. Email Rachel@susanroutledge.com for details.

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to emma@professionalbeauty.ae

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Ask the Experts

33

As a salon owner, I am looking to add some new tools both for professional use and also retail to my clients. What factors do I need to consider in doing so?

Thanks to Social Media, your clients can instantly access information about the latest trends and techniques in the hair industry, so make sure you too are up-todate with these trends so that any tools you add to your offering would enable stylists and clients to re-create key looks. For stylists, the tools need to be durable as they will be constantly in use, so make sure they are not only high-quality and use the best possible materials but that they also are robust enough to sustain salon use and offer

Gel-polish manicures are popular in my salon but how can I market long-wear lacquer effectively too?

a good shelf-life. If possible, ask

Gel-polish and long-wear lacquer manicures are both important to offer

the distributor to allow you to trial

and you’re bound to have clients who prefer one over the other. However,

the tool so you can assess their

if you’re struggling to increase your long-wear manicure appointments,

performance. For clients, the

there are a few things you can do to help boost interest.

tools need to be easy-to-use.

Clients both old and new like to see real testimonials, so show off your

It is also important that the

work using long-wear polishes on social media, stating the products you

distributor you choose to work with

used. The best way to do this is to ask clients if you can take before-and-

offers you more than just the tools. I

after pictures of their finished look.

believe a distributor’s role should also

Education is also key. As a beauty therapist, you spend plenty of time

include helping salon owners meet

with clients and have the opportunity and time to tell them about new

any educational needs that they

and existing products, and why each of them is good.

might have. As a hair tool provider, we

For time-poor clients, explain that a long-wear manicure is perfect.

claim it as our responsibility to keep

Not only is it long-lasting but when it eventually does start chipping

our salon partners abreast of the

or they fancy a change, removal doesn’t take as long – they can do it at

latest trends so they can stay at the

home without risking damage to the nails. These are your key selling points

top of their game. To do this, we

so make clients aware of them.

organise a variety of workshops that

Another great way to promote

are tailored to their needs, which in

your long-wear manicures is

turn will guarantee they are meeting,

to incorporate the price of the

if not exceeding, customer

polish within the treatment cost

satisfaction levels.

so it’s an added benefit. These kinds of package deals could

Haysem Eid is managing director of Eideal

prove to be a great retail opportunity. PB

Karen Louise is a session stylist and nail expert for Salon System, distributor of Gellux, which launched a long-wear lacquer Pro-Polish collection this year. Louise has also worked on UK reality TV shows Britain’s Next Top Model and X Factor.

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to emma@professionalbeauty.ae

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Interview

37

Talking to...

Carol

Joy

Carol Joy, founder of the luxury, eponymous spa brand, talks to Emma Baron in anticipation of her visit to the Middle East later this month

H

ow have things been in the Middle East since we last spoke two years ago?

There are so many exciting opportunities in the Middle East at the moment with new properties springing up. We have also dived into the Middle Eastern retail market by launching exclusively at Harvey Nichols Dubai.

Have you faced many challenges in the Middle East since you’ve been here?

We are really fortunate with our wonderful distribution team, The Product House, based in Dubai and they have forged really strong relationships with all our accounts and manage day-to-day operations. Despite the economic climate being a little slow, we endeavour to get right on top of all new prospects and ensure we

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Interview

39

deliver concepts which will stand out from the rest. The lack of high spending due to currency difference and disposable income remains however – and this must be approached strategically.

Have you had to make any changes to your business as a result of the Middle Eastern market?

We are always developing new treatments drawing upon our existing ingredients and have extended our treatment portfolio to adapt to the Middle Eastern market. As a young brand we’re constantly evolving and growing, and we have worked closely with our partners during this time to create both bespoke and unique treatments and experiences. From a retail and strategic stance, we are constantly going that extra mile and developing ideas to lead rather than follow.

Have you launched any new products or treatments especially for the Middle Eastern market?

body, launched earlier this year, coinciding with the launch of our Senses Collection; a range of aromatherapy body oils containing our Refined Golden Millet Oil and essential oils. We have also collaborated on some exciting new diverse add-ons for journeys and value: watch this space!

Lack of high spending due to currency difference and disposable income remains however, this must be approached strategically

Yes, we’ve introduced 24 Carat Gold into our range of treatments and now consider it one of our coveted ingredients; the gold plays a central role in our specially developed treatments. We’ve always been strong in terms of our facial offering but, to compete in the market, have recognised the importance of offering a range of body treatments to sit alongside our existing facials. Our carefully crafted treatments for the

What plans do you have for Carol Joy London in the Middle East over the next year?

Over the next year we’d really like to cement our status as the region’s leading luxury spa and beauty brand.

Following our success in the Dubai market, we are looking to expand our portfolio into other emirates and Gulf states. I have an exciting trip planned this month (October) where I will be visiting Dubai to meet with accounts, clients and press, and I’m very much looking forward to it!

Aside from the Middle East, what plans do you have globally for Carol Joy London?

Our expansion plans continue to focus on the spa market exploring new territories. We have exciting retail and product launches in the pipeline including the greatly anticipated launch of our body products. PB

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Frontline Force

Hair and Scalp

41

SHUTTERSTOCK

Hairdressers are the frontline in the battle against many conditions and diseases

H

airdressers are in a unique position to spot the signs of a potentially serious medical condition on your clients’ scalps and advise them to seek the necessary professional help. Here Glenn Lyons, clinical director at the Philip Kingsley Trichological Clinic and consultant dermatologist, Dr Sharon Wong, look at some of the danger signs a scalp can reveal.

SUN DAMAGE AND SKIN CANCER Sun damage The scalp is an area that frequently gets overlooked when it comes to sun protection.

Sun damage produces red scaly patches known as solar keratoses. These can occur individually or affect the entire scalp surface, creating a general sandpaper-like feel to the skin. While solar keratoses are not cancerous, they can potentially turn into a form of skin cancer known as squamous cell carcinoma. It is, therefore, important for clients with solar keratoses to see their dermatologist who

can easily treat the patches with prescription creams or freeze therapy.

Skin cancer TOP TIP Melanomas are the most serious form of Helping clients take skin cancer and appear when mole cells photographs on their become cancerous. phones of moles and lumps The ABCDE rule is most commonly on the scalp can be an used to help identify possible melanoma. extremely helpful way of monitoring for change. ∞ Asymmetry – the two halves of the mole may differ in shape ∞ Border – the edges of the mole may be irregular or blurred, and sometimes show notches ∞ Colour – this may be uneven. Different shades of black, brown and pink may be seen ∞ Diameter – most melanomas are at least 6mm in diameter. Report any change in size, shape or diameter to your doctor ∞ Evolution – if change in any of the ABCD features are noted in the mole get an expert opinion. professionalbeauty.ae

Hair and Scalp

42 SCALY SCALPS Pityriasis amiantacea Pityriasis amiantacea is commonly referred to as adult cradle cap. The scales are either silvery or yellowish in colour and appear in isolated patches or extensive areas, gradually attaching themselves to the hair shaft like roof tiles. This causes the affected hairs to lie flat. As the hairs are “strangled”, mechanical removal of this mass of scales is invariably accompanied by shedding of hair, which ultimately results in localised areas of temporary hair loss.

TOP TIP Advising your client to reduce dairy intake, particularly cheese, may be helpful.

TOP TIP Frequent hair washing is beneficial on all scaling conditions.

Eczema/dermatitis This skin and scalp condition is often accompanied by some inflammation. On the scalp, the scales are usually small, whitish in colour and stick tightly to the scalp.

Irritation can sometimes be intense and broken skin can be seen from scratching which will loosen hairs. In severe cases eczema can cause temporary hair shedding on its own accord. Sometimes fissures/cracks are seen directly behind the ears. The condition is also unique in additionally classically affecting two other areas: ∞ the rear of the scalp sometimes involving the nape; almost always caused by emotional stress. ∞ Seborrhoeic eczema/dermatitis affects the frontal hair line and sometimes the forehead where the sebaceous (oil) glands are large. The skin is noticeably inflamed.

Psoriasis Psoriasis can appear anywhere on the scalp and is another inflammatory condition. The scales are dry, silvery/white with distinct redness in the borders. When lifting the scale, bleeding points are characteristically seen. Although the scalp can be the only area affected, involvement of the knees and elbows confirms diagnosis in most cases. Psoriasis is difficult to treat and attain long-term satisfactory results, however combined trichological and dermatological approaches offer the best chance.

HAIR LOSS DISORDERS Alopecia areata Alopecia areata – patchy hair loss – affects approximately 4% of the population, equally in both sexes; children and adults. It is most often the result of emotional stress.

Although there can be several patches, it usually starts as a single oval-shaped patch the size of a 10p piece. Consequently, it is the hairdresser who is most likely to be the first person to notice it, particularly if the patch is located in the rear of the scalp.

In the majority of cases of alopecia areata, very short brittle hairs are present, either in or surrounding the patch.

These hairs are often mistaken for regrowth. However, the opposite is true; their presence indicates the patch will enlarge. If alopecia areata is “active” these hair, when gently pulled out, will result in no sensation being felt by the client and are easily identified by their exclamation-mark shape.

Hair regrowth often happens spontaneously and initially hairs grow without pigment, which eventually returns. However, if new patches are developing specialist trichological/dermatological advice should be considered.

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Glenn Lyons

Dr Sharon Wong

Scarring forms of hair loss Unlike alopecia areata where hair growth can recover, some forms of alopecia are permanent as a result of inflammation and scarring of the hair follicles.

Frontal fibrosing alopecia Frontal fibrosing alopecia (FFA) is a new disease with the first case reported in 1994. Since then there has been an increasing number of patients developing this condition.

In FFA, inflammation only affects the hairline, causing it to march backwards in a characteristic Alice-band fashion, which can be very extensive. The differences in skin tone between the new and old hairline provides an indicator of the extent of hairline recession.

Associated with the receding hairline is shiny, featureless skin where the hair follicles have been replaced with scar tissue, leaving occasional ‘lone’ or ‘orphan’ hairs. At the new hairline, the scalp often shows redness and scaling around individual hair follicles. This can sometimes be uncomfortable with itching and burning. Eyebrow hair loss is commonly seen with FFA. FFA predominantly affects Caucasian females in their 50-60’s. The cause of FFA remains unknown and active research is still ongoing in this field.

Central centrifugal cicatricial alopecia Central centrifugal cicatricial alopecia (CCCA) was first described in 1968 in African American women. It was initially coined ‘hot comb alopecia’ as it was thought that in the process of hot combing, heated petrolatum would track down and scar the hair follicles causing permanent hair loss.

Although hot combing is now very much phased out, CCCA remains highly prevalent. The condition is almost exclusive to Afro textured hair types and much more common in women than men. Hair breakage on the crown is usually the first sign before any baldness is noted. As the condition progresses, there is a slowly expanding patch of hair loss on the crown where hair follicles have been permanently replaced with scar tissue. Unlike FFA the surface signs of inflammation such as redness or scaling are usually absent and most individuals do not have any symptoms.

Trends

46

Birds of paradise Multi-textured and multi-dimensional for a multi-cultural world

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Trends

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“The colours, textures, movement and shapes of exotic birds come to life in this season’s looks. Hair is smooth or tousled, colours flow from one tone to another with every turn, glossy and shining with reflective light and feathery, asymmetrical cuts show how beautiful it is to fly free.”

Antoinette Beenders

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Trends

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Trends

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Hair: Antoinette Beenders and international creative team for Aveda Make-up: Janell Geason

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Trends

50

Underwater

WORLD An ethereal look at another universe

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Follow in the footsteps of nail techs who save time with ProLinc.

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Trends

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“My avant-garde collection was inspired by deep sea creatures, focusing on the fluidity and transparency of them in the water.�

Ashleigh Hodges

Hair: Ashleigh Hodges at Jamie Stevens Hair, London Make-up: Gemma Kimmings Styling: Mash Mombelli Products: Matrix Photographs: Barry Jeffery

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5 - 6 F E B R U A R Y 2 018 • T H E M E Y DA N , D U B A I

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Register your interest now for your FREE ticket at www.professionalbeauty.ae

Find us on @pbgcc professionalbeautygcc

This popular salon treatment will enhance your natural lashes, giving the appearnce of thicker longer lashes. Choose from a lift or a curl to achieve the best results that last up to 8 weeks.

Technology

57

Future of TECHNOLOGY for spas

SAMMY GHARIENI shares his view on the

importance of incorporating technology into spas

We live in a modern world where technology is an important part of our daily lives. We know how to use smartphones, smart watches or even smart shoes to share our regular workout on Facebook, twitter and Instagram. Virtual reality is now affordable enough to allow us all to dive into our own digital world. Gadgets like ‘Thync’ allow users to change their moods on demand by gently stimulating nerves on the head and neck with safe, low level electrical pulses.

It was only a matter of time before modern technology became integrated into the world of spa and wellness to allow us to speed up states of relaxation and revitalisation. Hightech opens the doors for completely new wellness experiences and can provide “wow” moments. A physically healthy work environment for the therapist is another important aspect of modern technology and it can help prevent therapist injuries and stress repetative injuries.

The future of spa The Gharieni Spa.Wave System uses sophisticated vibrations and binaural soundwave technology to intensify power-napping, healthy sleep, meditation and decrease post-traumatic stress disorders (PTSD). The Spa.Wave System can be used as a stand-alone treatment without a therapist.

WellMassage4D, a joint venture between Gharieni and massage expert Jean-Guy de Gabriac is a farewell to flat massage tables, being a treatment that uses eight different pre-programmed table positions of the sophisticated Gharieni

MLX treatment table. The combination of hightouch and high-tech has created an unforgettable, four-dimensional massage experience for clients while being ergonomically safe for therapists.

Gharieni`s latest project “Augmented Massage”, which is a collaboration with Jean-Marie Adrien (Motion Waves) brings a new and completely untouched medium into the world of spa. The motion-to-sound medium is an unfiltered expression of human energy. In-built sensors analyze the position and speed of the therapist`s movement in real time and transform it into sounds of deep relaxation. This technology uses the therapist`s natural instinct to play and create outstanding treatment experiences for client and therapist.

High-Tech can help us to trigger all human senses in wellness treatments. We see (a nice ambience), we hear (music or live sounds), we touch, but do we smell or do we taste yet?

What about the sense to feel sound waves or thermozeption (the sense to feel heat)?

Modern technology, always smartly combined with natural influences or traditional rituals, is the key for the future of high-class spas to set new boundaries for signature treatments.

The steadily rising expectations of clients for extraordinary spa moments require extraordinary ideas and an open mind use state-of-the-art technology. PB

Sammy Gharieni is the CEO of Gharieni, the luxury spa and equipment manufacturer from Germany.

With more than 20 years experience in the field of spa, Gharieni’s furniture and equipment can be found within the most luxurious properties around the world.

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3 506-8 FILM NB

1

2

506-8 FILM NATURA BISSÉ

Your Mindfulness Spa Experience Natura Bissé’s results-oriented products, combined with our aestheticians’ power of touch and enhanced with mindfulness and virtual reality. A new era in the universe of beauty.

www.naturabisse.com · naturabisse@naturabisse.ae · +971 4 299 3090

Hair News

59

Smooth miracle

A new Brazilian keratin treatment from Ybera Paris has arrived in the UAE, EMMA BARON speaks to local distributor ANISSA ZAKI about her plans for the brand Tell us more about how the company began It all started in the owner’s kitchen in Brazil in 2005. Sauana, who is a hairdresser, has a real talent for creating and inventing new cosmetic products, and this is where Ybera Paris began, in a Brazilian kitchen, with homemade ingredients, and small resources.

After hearing the story, Djillalj (the CEO) and myself flew to Brazil to see the products for ourselves. We loved that Sauana and her co-partner Jonathan use the latest natural smoothing products, which are the best in the market – and we saw for ourselves the amazing results that this product gave.

At this point, exclusivity was agreed, and within a few years Ybera Paris became a leader in all the well-known French beauty salons.

Ybera Paris is not only recognised as the number one Brazilian keratin treatment in France, but also in over 45 countries globally.

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Hair News

61

What makes up your product line?

We have four Brazilian Keratin treatment ranges: 1. Fashion Stylist: This contains Kerafive 22, a unique formula developed by Ybera, which straightens the hair strands and helps preserve 22 amino acids. It also promotes intense hydration to the threads through Inca oil, coconut oil and quinoa protein.

2. Capillary Botulinic: Ybera Paris was the first company to bring the concept of hair filling (the “botox” effect). Aged hair exposed to constant aggression requires efficient technology, with this in mind a powerful formula was created which included Vegetable Botulinum Toxin and Lunamatrix ™ system, which stimulates the keratin production by injecting protein mass into the cortex hair wire.

This range also eliminates volume and rough tips, slows ageing and lightens the beauty and youth of the hair.

3. Genoma: Through lots of research, a new concept treatment was created, the Genoma line providing a transfusion of assets into the capillary cortex. Pro-Geno complex (spirulina, pro-protein used by NASA as food for astronuats), Vecorexim (liposome rich in vitamins and liquids) and Alfaqueratina.

4. Discovery: This formula has been developed based on the stem cell of the apple - Uttwiler spätlauber, a rare specie of Swiss origin, known for its high regenerative power which, even after being harvested, remains fresh for months. The Ybera research centre is harnessing this technology to achieve perfect hair straightening. The hair cell structure is regenerated and the lipid barrier is also protected.

Do you use chemicals in your products?

All the ingredients are natural with no chemicals, only amino acids. We use coco jojoba, olive oil, argan oil and an especially exclusive Ybera Paris innovation kerafive22 (the combination of five amino acids and keratin).

What makes your products stand out from competitors?

Not all hair-straightening products match all hair types, so it’s important to offer a treatment to accommodate all – and Ybera offers four ranges (as above) that you can tailor to each client.

Our products last three to six months (depending on hair type) and are also suitable for children and pregnant women because of its natural ingredients.

Why the Middle East?

I have over 17 years experience in the French beauty industry, and upon visiting the Middle East last year I saw that many beauty salons were using products which included Formaldehyde. In France, this ingredient is completely prohibited. For this reason, I saw a need in the market for Ybera Paris as it’s non-invasive and without a single chemical. Ybera Paris is the first brand in the world to create smoothing without Formaldehyde. PB

For more information contact Anissa at Ybera Paris Tel: +971 (0) 50 538 9320 anissa@ybera.paris

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ae.skinade.com

Beautiful skin from the inside We all know the importance of looking after our skin on the outside. To achieve your perfect complexion, you must also support your skin from within.

Discover skinade – the skincare drink that nourishes the skin from the inside for beautiful skin on the outside.

For further details and sampling please call WNT Trading LLC on +971 55 4722402

Marketing

63

Five steps a to

being

a great

leader

MARIA DOWLING talks to us about

the importance of leadership

WHEN YOU OPEN A SALON OR SPA YOU HAVE TO ASK YOURSELF IF YOU HAVE WHAT IT TAKES “TO LEAD”.

Can you guide and shape your team and create a culture within your organisation of compassion and responsibility?

Making the leap from stylist to owner/director of your own salon is a huge step and you need to make sure you’re ready to lead your team to success.

From my 25 years in the salon business, I’ve learned a lot about the good and the not so good ways to lead a team. Read on for my top five words of wisdom.

1. Earn your leadership Regardless of whether you’re a salon owner, manager, stylist or nail technician, you have to earn your leadership badge. This is only done through your actions and your ability to offer opportunities, praise and progression to your team. A true leader earns their respect and authority but beware, you can quickly lose that respect by being dictatorial and egotistical.

3. Be clear about your expectations and practice what you preach!

I’ve written many columns about the importance of staff training. Well-trained staff members are key to any business and this comes from above. Always be clear about your expectations when it comes to new employees and reward them for a job well done.

4. Don’t dodge conflict

True leaders rise to the challenge of change and stand above the crowd, rather than stagnating.

2. Don’t be afraid of change Particularly in the salon industry, trends come and go.

Markets shift. Leaders must embrace this change, be a step ahead and thrive on it. They must understand that change is relentless. Change is the energy that drives the leadership spirit and keeps it fresh. True leaders rise to the challenge of change and stand above the crowd, rather than stagnating.

If we look back to the 1970’s “shampoo and set” salons, many of them didn’t recognise the hairdressing revolution and lost out to the new wave of cutting and colouring salons.

A leader earns respect by facing and resolving conflict head on. This applies to both staff and clients, and the way you deal with it will earn or lose your respect in an instant.

Communication rather than avoidance is key. Don’t shy away from the issue – just talk it out in a calm and fair manner.

5. Recognise the importance of creating a culture Culture defines behaviour in the salon and leadership skills play a pivotal role in shaping and nurturing your salon’s culture. Creating a positive happy place to work is your responsibility as a leader. Smiles, greetings and laughter plays an important part in the workplace and it is up to you as a leader to help create this. Without constant attention, coaching and support, your team wont grow – a bit like a vegetable patch! Similarly, if a staff member doesn’t fit your culture, they have to go before they upset the balance. PB

Maria Dowling is creative director at mariadowling salon and has been a colourist for more than 20 years. For more information call: +971 4 345 4225

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Keeping you connected to the industry

Here to help you stay on top of your social media channels, because online presence, is important.

We are an affordable social media management agency which creates content, uploads on to your platforms, reacts and engages with your followers (because, let’s face it, that’s how we do business) and reports back with weekly analytics.

A dedicated Account Manager will be assigned to your projects and will work closely with you to ensure you get the results you want.

SO, WHAT’S THE DEAL? Prices start from 6,000AED per month, however, if you are an existing client of ours then fees can be reduced to 4,000 per month .

Give us a buzz on +971 (0) 4 375 7300 or email info@buzzsocial.ae for more information on packages

www.buzzsocial.ae

Advertorial

65

Using SOCIAL MEDIA to attract new spa customers Every spa and salon wants to know how to attract their customers and keep them coming back for more, NAMITA RAMANI, Founder of Above Digital tells us how…

I always pose one question to my spa clients: where are your customers spending most of their time? The answer is simple: social media.

Most people log on to Facebook every few hours (if not every hour!), this is closely followed by Instagram and then Snapchat. This means that the easiest way to market to your customer is through social media. The question then becomes, how do I use social media to attract footfall to your spa or salon?

Posting random content, or relentlessly throwing out your offers isn’t going to cut it. You need to know WHO your ideal clientele is, what kind of services they are looking for, and the correct way to present that in front of them, using paid advertising to reach them.

I always recommend Facebook as the number one channel to run paid ads, because it has the ability to reach the right kind of people for the most cost-effective price. If you’ve been running Facebook adverts yourself, but aren’t seeing any results, I’d recommend doing some serious troubleshooting, because you’re missing out on a potential gold mine.

Make sure you aren’t just boosting posts, that you’re targeting the right kind of people, and that you’re coming up with creative offers that appeal to your audience. The algorithm changes every day, but if you get it right, you can get a steady stream of new customers for your spa or salon every single month.

One tip I give spa and salon marketing teams is to stop boosting their posts on Facebook, because it wastes your budget without giving any real results. There is a big difference between boosting a post and actually creating a Facebook ad - and that difference definitely influences your results.

Put simply, when you boost a post, you’re telling Facebook, “Just put this post out in front of people, I just want people to see this”. But when you create an ad, you’re telling Facebook, “I want you to show this to the kind of people who will go to my website (and not just like, or comment and waste my money)”.

To summariae, make sure you use the platform in the right way and invest in social media, because that’s where your customers are spending most of their time. PB

REGISTER FOR NAMITA’S FREE WORKSHOP: 1 November 2017, 3:00 PM How to get new clients for your spa every month using Facebook, Instagram and Email Visit abovedigital.com/spa-workshop to register Namita Ramani, founder, Above Digital

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Tried and Tested

67

A race against time This month we try a traditional Arabic coffee scrub, a couples’ moroccon hammam, and an LVL lash lift

This month we tried… Arabic Coffee Scrub at the Chi Spa, Shangri-La, Dubai The lowdown: Chi, The Spa at the Shangri-La embraces all principles of vitality, fitness and beauty as the keys to achieving inner balance and well-being. The spa has an extensive treatment menu, tailored for all types of guests – especially those who are on-the-go as the hotel is located right in the heart of the financial district. A coffee scrub is a traditional Arabic treatment with major benefits – it’s anti-inflammatory, reduces cellulite, improves your bloods circulation and leaves your skin feeling silky smooth.

PB says: Upon entering, I was pleasantly surprised at the vast size of the Chi Spa and the facilities it has to offer, especially as it’s not based in a resort.

Even though I was told that the spa is is due to be renovated, it’s traditional décor certainly set the scene for my Arabic Coffee Scrub. The therapist explained the benefits of the scrub – promising that the caffeine element would make it unlike any other scrub I’d experienced before. The Arabic Coffee Scrub is also infused with olive stones and lemons which I’m told helps improve blood circulation, and act as an antioxidant - brightening the skin. I’m forewarned that the scrub might feel quite harsh on my skin, but that its tough action sloughs away the dead skin cells therefore allowing for deeper product penetration during the following massage.

The scrub is applied thickly across the whole body and left to soak, and I could certainly smell the coffee as the therapist worked around me! Once the scrub is over I was told to wash the remains away, and I could immediately feel the new smoothness of my skin - even before the application of moisturiser! This was a huge result

for me as I have a tendency towards dry skin, particularly after a hot shower. After the treatment, I certainly felt my skin was firmer, brighter and the silkiness lasted for days!

Business benefits: Offering scrubs with a potent ingredient such as caffeine will really enhance the benefits of the treatment and make the treatment more marketable to clients. Offering a body scrub before a massage, or other body treatments such as self tanning, is a great way to increase revenue.

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#BARBERPHON

MADE IN ITALY

PROFESSIONAL HAIRDRYER SPECIFICALLY DESIGNED FOR BARBERS

DESIGNED SPECIALLY FOR THE LATEST TRAND - BEARD

This month we tried… LVL Lashes by Nouveau Lashes at Cocoon Nail Spa, Motor City The lowdown: LVL Lashes has been the talk of the town recently. Known as the “natural” lash extension, it’s completely harmless to your natural lashes. The treatment adds length, volume and lift (hence the name ‘LVL’!) to your own lashes and lasts between six to eight weeks.

PB says: I always enjoy having lash extensions for very special occasions, but length. After very protective of my natural lashes as I’ve been blessed with natural volume and length. After hearing about LVL, I was itching to really see for myself the results of this. The treatment begins with the therapist cleaning my lashes, ensuring every trace of mascara is removed. A shield is then placed over my lower lashes to make sure they are protected from the perming solution.

Then she combs my lashes and places a silicone shield on my upper lids. There a variety of different shields to choose from depending on what type of result you want: most dramatic (small shield), average

Before

During

After

(medium shield) and least dramatic (large shield). The therapist suggests medium for me. The lashes are gently lifted on to the shield and the perming solution is applied.

This is then left for ten minutes, a naturaliser is then applied for five minutes, and then a tint is applied to darken my lashes. The final step is the application of the moisturising serum, which helps the lashes naturally come off the shield. I was very impressed with the simplicity of the treatment, the results created in four simple steps was amazing! Three weeks after the treatment, my lashes are still lifted and full of volume, there’s been no need to wear mascara at all which is huge benefit when living in Dubai and constantly frolicking in the pool!

Business benefits: Adding a natural alternative to lash extensions to your treatment menu, allows you to cater for those clients who are wary of, or who might wish to have a break from extension treatments.

This month we tried… A couples’ Traditional Turkish Hammam at Anjana Spa, The Rixos The Palm The lowdown: It’s not every day I take my husband to the spa, but when we were invited to experience a couples’ traditional Turkish hammam together at the newly refurbished Anjana Spa – he just couldn’t refuse! The hammam is the oldest surviving bath tradition in the world, which dates back to the Roman era, and is still a treatment frequently used today by the modern generation.

PB says: Having never experienced a hammam before, we really didn’t know what to expect, and I was in awe of the beautiful, traditional décor of the hammam room.

The décor reflects the richness of Turkish history and culture, with murals, mounted kaftans, ornaments and antiques which – I’m told – are set to stimulate curiosity and reveal the creativity from past to modern day artists. The experience began with a tea ceremony, offered before every hammam to help stimulate the senses. Were then guided into the hammam and told to lie down on the heated marble within the centre. The therapist removed all dead skin with a kese, and in between each step warm water was poured along the body to warm and rinse away impurities. The next step fascinated me, my body was covered in a silk-like blanket of foam made from signature natural soap which dissolved over my body (how these silk, foamy blankets were made, I’d love to know!) The foam was then washed away with more warm water leaving me silky clean and completely rejuvenated! To complete the ritual a full body massage was performed with essential ointments, further moisturise and nourish the skin.

Business benefits: Offering a full body massage after a hammam ritual allows you to raise your prices – it also means your client will enjoy a full spa experience, making it feel even more special for them. PB

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Tried and Tested

69

The leading event for spa executives across the globe The World Spa & Wellness Convention returns on 5-6 February 2018 at The Meydan Racecourse, Dubai

Find out more information at www.professionalbeauty.ae/spaconvention

Taking place at:

GCC

Pinktober Nails

73 COCO Products you need: Basecoat, Topcoat, Essie ‘Blanc’, Essie ‘Chastity’ and a Dotting Tool Step 1 File your nails into your desired shape, at The Nail Spa we are all about the almond Step 2 Apply the basecoat and wait for it to dry Step 3 Use the Essie ‘Chastity’ (or a similar colour) to apply two layers of polish to create the perfect pink base Step 4 Once the base is dry, pour a little bit of Essie ‘Blanc’ into a palette Step 5 Use your dotting tool to apply even dots of Essie ‘Blanc’ over each nail with even spaces Step 6 Once this is dry apply your topcoat to ensure your Coco nail art lasts for a long time

Pretty in Pink Every year, The Nail Spa creates unique nail designs to mark the month of ‘Pinktober’, and here are our favourite two…

PINK RIBBON Products you need: Basecoat, Topcoat, Essie ‘Blanc’, Decal of a Pink Ribbon Step 1 File the nails and apply a basecoat Step 2 Paint the nails with Essia ‘Blanc’, do two layers to ensure the white is totally opaque Step 3 Once the Essie ‘Blanc’ is dry, apply the ribbon decal (these are available at The Nail Spa) Step 4 Add a clear topcoat to ensure the decal remains in its place

The Pinktober Range – Available at The Nail Spa

During the month of Pinktober, The Nail Spa will be donating to, and working with, Pink Caravan, a pan UAE breast cancer awareness initiative led by H.H. Sheikha Fatima bint Mubarak.

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Olivia Garden A portion of procceds from all sales of this special edition brush will be donated to Breast Cancer Research.

This Ceramic + Ion Thermal Brush has a patented handle design which is snag-free, lightweight and has an ergonomic grip for greater comfort.

Call: Liane K +971 4 441 8874

New Products

75

Invisibobble its Invisibobble is dedicating the Pink Power Edition to help raise awareness of the cause.

Consisting of Invisibobble Power in Pink and Crystal Clear, this edition symbolises the strength and persistence of all the brave women fighting breast cancer.

Call: Rapid General Trading +971 4 388 3559

Think Pink

To mark the 25th year of raising awareness for Breast Cancer, the industry comes together with a collection of their “Pinktober” products

ELEMIS To celebrate 25 years of the Pink Ribbon, Elemis is proud to be partnered with Breast Cancer Care. Elemis will be donating £25,000 (125,000AED) to help Breast Cancer Care continue its work in supporting women living with and beyond breast cancer. Elemis will also be launching a limited edition of their “hero” product Pro-Collagen Marine Cream, which can be purchased at all SensAsia Urban Spas.

Call: Luxuria Trading +971 4 430 8321

Yunsey Professional Yunsey will donate 70 per cent of the proceeds of every bottle of Eleven+One Leave In Hair Cream, purchased during the month of October, to charity. This Colour Protection Reconstructor is a leave-in, cream conditioner which helps repair damaged hair and prolong the life of colour.

Call: Curl & Flow: +971 4 385 0557

Aromatherapy Associates To raise awareness of “Pinktober” Aromatherapy Associates is donating 10 per cent of all Inner Strength purchases to the charity Defence Against Cancer. The Inner Strength range was made in honour of founder Geraldine Howard who created the range whilst battling cancer, and has know sadly passed away. The range is created to help “find strength in challenging and difficult times”.

Call: The Product House +971 4 379 1966

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GCC

For your beauty, hair and spa business

GCC

6 months FREE subscription to Professional Beauty GCC Magazine for all industry professionals by visiting: www.professionalbeauty.ae/offer *T&C’s apply: Valid until 29th of September 2017

Stay connected to the beauty industry by visiting: /PBGCC

@PBGCC

@PBGCC

www.professionalbeauty.ae

77 New Products

Eideal The Teeny Twin combines the brand’s Professional Mini Size Flat and Curling Iron. The Teeny Twin features a ceramic coated plate iron, for healthy and silky hair, and comes in a a vivid candy colour design. The mini tool is especially handy for clients who are travelling.

Call: Eideal +971 4 259 4665

Foreo The Luna 2 is part of the Foreo range and is an enhanced T-Sonic facial cleansing brush, and anti-ageing system, designed to eliminate blemishes while effectively addressing concerns related to ageing skin.

Call: +971 52 105 1604

Kevin.murphy The ANGEL.RINSE is a weightless conditioner which moisturises and protects dry and coloured hair without weighing it down. It nourishes the hair and scalp with a high concentration of natural ingredients and is completely colour safe.

Call Madi International: +971 4 338 2773

Cirépil By Perron Rigout Perron Rigot is a French creator of high quality, low temperature waxes suitable for all skin types. The Cirépil range by Perron Rigot waxes includes stip and non-strip, sensitive and hypoallergenic, moisturising and natural, scented and unscented.

Call House of Enspa: +971 4 323 2268

Bio Sculpture As part of The Mad Glamour Fall/Winter 2017 Collection, Bio Sculpture has launched a pink gel and polish – Merry Go Round and Shimmering Joy, perfect for wear during “Pinktober”.

Call House of Enspa: +971 4 323 2268

Hydropeptide To mark the month of “Pinktober”, Hydropeptide has launched a limited edition Lip Plumping Kit which includes two full-sized lip glosses and a free make-up bag.

Call Ener Beauty: +971 4 431 5250

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New Products

78

Spectrum

Nanongen

The Fetch set from Spectrum is a 10-piece range of brushes brushes, made from the highest quality synthetic hair, which will provide flawless make-up application.

Call Aspire Beauty Trading: +971 4 347 8055

This Hair Growth Factor Treatment Serum from Nanogen is a clinically tested high-performance hair serum, just for women, that encourages healthy hair growth.

Call Fortem General Trading: +971 4 345 8833

Dyson The Dyson Supersonic Hairdryer has recently launched a Limited Edition Pale Rose storage and travel case, perfect for those who want to protect their Supersonic whilst travelling.

Call Jumbo Electronics: +971 4 315 6360

Jane Iredale This knitted , microfibre cleansing cloth relies only on water to profits, from the sale of the cloth, wash away oil and grime. All profits will go to Living Beyond Breast Cancer, a US based support group for those whose lives have been impacted by the disease.

Call Healthcare: +971 4 447 7636

Aveda

Leighton Denny The Diamond Rose nail polish from Leighton Denny is enhanced with real diamond particles, and comes is the softest rose shade with a subtle sparkle.

Call Amaya: +971 4 605 8555

professionalbeauty.ae

This rich hand crème deeply moisturises dry hands leaving them noticibly softer and smoother. Andiroba oil and other plant hydrators protect the skin’s moisture barrier, helping seal in softness and comes with a limited-edition rosemary mint aroma. A percent of the purchase price will go towards supporting the Breast Cancer Research Foundation (BCRF).

Call AVEDA Middle East: +971 4 212 3682

Calendar

80

Diary

DATES

OCTOBER 16 – 18 BEAUTYWORLD JAPAN WEST Intex Osaka, Japan Beautyworld Japan welcomes a wide variety of visitors and exhibitors, providing the ideal platform for beauty business to be developed and new trends to be born www.beautyworldjapan.com OCTOBER 22 – 23 PROFESSIONAL BEAUTY NORTH Manchester Central, Manchester This is the largest beauty trade exhibition in the North of England, featuring top exhibitiors in spa, nails, tanning, equipment and skincare. HJ Live North and Aesthetic Medicine North shows will also run alongside the event www.professionalbeauty.co.uk/north

OCTOBER 28 – 31 SPATEC MIDDLE EAST Ritz-Carlton, Abu Dhabi Bringing together the most important spa operators of leading medium-to-large resort, destination, athletic and medical and day spas in the Middle East region to meet with key leading domestic and international suppliers to participate in a series of one-to-one meetings over two dedicated business days www.spatecevents.com/middleeast OCTOBER 31 – NOVEMBER 2 COSMEX BITEC Bangkok International Trade & Exhibition Centre, Thailand ASEAN’s only exhibition for manufacturing technologies, packaging, personal care and dietary supplement products will return for professionals in the cosmetics and supplementary manufacturing industries www.cosmexshow.com

HAIR AND BEAUTY ACADEMY

Curl & Flow Cosmetics and Fashion Trading LLC Al Barsha 1 , B8 Building ,Office 501, PO Box 392410 Tel :+971 4 3850557 | Fax : +971 4 3850558 Dubai , United Arab Emirates Email: Info@curlandflow.com

www.curlandflow.com Distributor of :

Offers Hairdressing Courses from UK Email : academy-info@hb-academy.ae Block 11, Office G02 Knowledge Village, Dubai UA33

Tel# 04-4380122/0623 Toll Free 8001422 Gloss Academy Courses starting November 2017 City & Guilds Hairdressing Courses November 12th to 23rd Level 2 Award in Colouring November 12th to 23rd Level 3 Award in Creative ColourGloss Global Courses November 7th Column Coaching—FREE SEMINAR Eryca Freemantle Make up Professional Master Classes Bridal Makeup Red Carpet & Etiquette Lights Camera Action Starting out as a Professional Makeup Artist How to Grow Your Makeup Business For more information and bookings please contact us on: +971 4 321 6588 Villa 869, Al Wasl Road, Al Safa 2, Jumeirah, Dubai Email: admin@glossuae.com

We look forward to supporting your career development into the world of hair and makeup

Semi Permanent Make Up Arabia (SPMU Arabia) Amiea By Marilan Make-Up Designory (MUD), creating honest make-up products and providing quality education Vision Empire General Trading L.L.C Tel: 00971-42946883 • Fax:00971-42946884 • Mob: 00971-501889677 Dubai, United Arab Emirates.

Vision Empire Classified MAY.indd 1

21/03/2017 17:17

PO Box: 392741, Unit 2409, Burlington Tower, Business Bay, Dubai UAE

www.marilan.co/ kasraakbari@spmu.ae.org/ Phone:+9714-2766334

Spa, Beauty, Wellness and Medical Equipment

PediSpa Series

Libra Horizontal Choreographic Shower Series

MLX Quartz Table Series

MLW Transform Series First Transform Sofa To Massage Table

MLX Limber Series Patented Universal Spa Table

MLW Spa Table Series

Gharieni Middle-East • Dubai Design District D3 • Building 1 • Office B208 • Dubai Tel: +971 (0) 55 5 70 60 12 • info@gharieni.ae • www.gharieni.ae