Summer is notoriously quiet time for UAE businesses with the blazing temperatures sending expats and locals alike off to more clement climes for several weeks at a time.
Yet shutting up shop for two months is not an option for most beauty and spa businesses, and with careful thought and planning July and August can be lucrative. To succeed in these months you should be thinking ahead now, and our columnist Maria Dowling has prepared five handy tips to help you start. Read her article “Here comes summer” and start summer proof your business.
In a competitive environment, having a unique selling point or bespoke offering is essential. The Four Season’s spa are renowned for differentiation and it was with great interest that learned how to bespoke treatment menu was crafted for the chain’s spa at its new DIFC hotel, in collaboration with spa partners Terres d’Afrique.
First impressions count. We have had treatment experiences spoiled by a lukewarm welcome or unhelpful receptionist.
