What’s the hallmark of the ultimate salon or spa experience? That’s been my recurring question recently as I’ve had the privilege of assisting in the judging of the Global Spa and Wellness awards.
To accomplish excellence, a spa or salon must consider every single aspect of a client’s journey from the moment they book, to the instant they leave the venue and beyond – in the form of follow up communication and feedback requests. Achieving this is no mean feat, but some of you are hitting the mark and raising the bar for standards in the industry.
Outside of the judging, I visited Maria Dowling salon and SensAsia spa this month, both beacons of successful customer service. At both venues the service is seamless, with the client’s every need anticipated and met. The teams at both venues are also adept at recommending products — selling without the hard sell.
