Media Foundations- Teach the Teacher

TEACH THE TEACHER Media Foundations

Introduction Welcome to the "Teach the Teacher" 3-Day Professional Development Program, an immersive experience designed to empower educators with the knowledge, skills, and confidence to effectively deliver the "Cameras & Basic Engineering for Broadcast & Live Event Production" course to their students. As the broadcast and live event production industry continues to evolve rapidly, there is a growing demand for professionals who are not only technically proficient but also adaptable and innovative. This program aims to prepare teachers to meet this demand by providing comprehensive training that bridges theoretical concepts with practical application.

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Purpose of the 3-Day Teach the Teacher Experience The primary purpose of this intensive program is to equip educators with the tools necessary to guide students through the multifaceted world of broadcast and live event production. By participating in this program, teachers will:

1. Gain In-Depth Understanding of Course Content ○

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Explore All 30 Chapters: Delve into each chapter of the course material, covering topics from professional standards and camera operations to advanced video engineering and production planning.

Master Key Concepts: Develop a strong grasp of essential topics such as signal flow, camera setup, wireless video transmission, audio integration, and media management.

2. Develop Effective Teaching Strategies ○

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Lecture-Based Instruction: Learn how to deliver engaging lectures that simplify complex technical concepts, making them accessible to students with varying levels of prior knowledge.

Interactive Discussions: Utilize targeted questions and discussions to stimulate critical thinking and deepen students' understanding.

Hands-On Demonstrations: Incorporate practical activities and demonstrations that reinforce theoretical learning through real-world application.

3. Enhance Technical Proficiency ○ ○

Hands-On Equipment Training: Gain practical experience with broadcast cameras, audio consoles, replay systems, and other essential equipment featured in the course.

Troubleshooting Skills: Learn how to identify and resolve common technical issues, preparing you to assist students effectively during lab sessions.

4. Emphasize Professional Standards and Industry Practices ○ ○

Instill Professional Behaviors: Understand how to teach the importance of punctuality, communication, teamwork, and ethical practices in a production environment.

Real-World Applications: Explore how professional standards directly impact production quality and career advancement in the industry.

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5. Prepare for Student Capstone Projects ○

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Project Planning and Evaluation: Learn how to guide students through their final capstone projects, including responding to Requests for Proposals (RFPs), creating technical documentation, and executing live event productions.

Assessment Strategies: Develop rubrics and evaluation criteria to assess student performance comprehensively, focusing on both technical skills and collaborative abilities.

6. Utilize Course Resources Effectively ○ ○

eBook and Lesson Plans: Navigate the course's comprehensive eBook and lesson plans, ensuring that you can leverage all available resources to enhance your teaching.

Video Tutorials and Online Links: Integrate multimedia resources provided in the course material to support diverse learning styles and reinforce key concepts.

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By the End of the 3-Day Experience Educators will be fully equipped to: ● ● ● ●

Deliver the Course Confidently: Possess the knowledge and skills to teach all aspects of the course effectively.

Engage and Inspire Students: Utilize a variety of teaching methods to keep students motivated and invested in their learning journey.

Foster a Professional Learning Environment: Encourage the development of professional behaviors and a strong work ethic among students.

Support Student Success: Provide guidance and resources that help students excel academically and prepare for careers in broadcast and live event production.

Conclusion The "Teach the Teacher" program is not just a training session but a collaborative journey towards educational excellence in the field of broadcast and live event production. Through this experience, teachers will become catalysts for student success, shaping the future of the industry by empowering the next generation of production professionals.

We look forward to embarking on this enriching experience with you and supporting your growth as an educator in this dynamic and exciting field.

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Day 1

CORE PRODUCTION STANDARDS & ENGINEERING FUNDAMENTALS (Chapters 1-10) Objective: Introduce educators to key production standards, camera setup, and basic engineering concepts such as signal flow and production team roles. Teachers will learn how to guide students through these foundational topics and deliver hands-on lessons.

8:00 AM - 8:30 AM:

Lecture 1: Course Overview & Teacher Resources ● ●

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Chapters Covered: ○ Introduction from the eBook (covers overall course objectives) Topics: ○ Overview of course structure and teaching resources available (eBook, lesson plans, videos). ○ How to balance theoretical lessons with hands-on learning.

Discussion Questions: ○ What are the core skills students should learn by the end of the course? ○ How will you emphasize the importance of hands-on learning?

Engagement: ○ Teachers will outline their goals for delivering this course and share their challenges in teaching technical subjects.

Materials Required: ○ Cameras & Basic Engineering eBook (printed or digital copy). ○ Access to video tutorials and lesson plans linked in the eBook【22†source】. ○ Projector or screen for presenting the overview.

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8:30 AM - 10:00 AM:

Lecture 2: Professional Standards in Video Production ● ●

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Chapters Covered: ○ Chapter I: Professional Standards Topics: ○ Professionalism in live production: punctuality, communication, teamwork, ethics. ○ Teaching students industry standards and how to uphold professionalism in various scenarios.

Discussion Questions: ○ How can you simulate professional scenarios in the classroom to prepare students for real-world production? ○ How do professional standards affect the success of a production team?

Engagement: ○ Role-play: Teachers will simulate a live production setup where students must follow professional standards.

Materials Required: ○ PowerPoint slides on professional standards (adapt from eBook). ○ Role-playing worksheets. ○ Projector for displaying slides.

10:00 AM - 10:15 AM:

Break

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10:15 AM - 12:00 PM:

Lecture 3: Video Engineering Fundamentals ●

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Chapters Covered: ○ Chapter II: Defining Video Engineering ○ Chapter III: Production Facilities & Roles Topics: ○ Video signal flow: camera input, signal processing, and output. ○ Key roles in production: director, technical director, camera operator, and video engineer. ○ Teaching students the interaction between production roles and technical workflows.

Discussion Questions: ○ How would you explain video signal flow to students with no technical background? ○ How can you help students understand the importance of each production role and its impact on the final product?

Engagement: ○ Teachers will design an exercise that involves students taking on different roles in a simulated production.

Materials Required: ○ Signal flow diagrams from the eBook. ○ Projector or screen to display videos demonstrating production roles. ○ Access to a small production setup or video examples of live production environments.

12:00 PM - 1:00 PM:

Lunch Break

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1:00 PM - 3:00 PM:

Lecture 4: Cable Management and Camera Setup ●

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Chapters Covered: ○ Chapter IV: Cable Management ○ Chapter V: Broadcast Cameras ○ Chapter VI: Camera & CCU Operations Topics: ○ Cable coiling and labeling for safety and efficiency. ○ Broadcast camera setup: lenses, exposure control, white balance. ○ CCU (Camera Control Unit) operations: remote control of camera settings.

Discussion Questions: ○ How can you make students understand the importance of cable management and safety on set? ○ What steps can you use to guide students through a complete camera setup?

Engagement: ○ Teachers will perform a cable coiling and labeling exercise and a camera setup activity using the provided equipment or virtual simulations.

Materials Required: ○ Cables (e.g., XLR, HDMI) for coiling and labeling practice. ○ Cameras and CCUs for hands-on activities, or virtual demonstrations. ○ Instructional manuals on camera operations from the eBook.

3:00 PM - 3:15 PM:

Break

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3:15 PM - 5:00 PM:

Lecture 5: Camera Support Systems and Teleprompters ●

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Chapters Covered: ○ Chapter VII: Camera Support Systems ○ Chapter VIII: Teleprompters ○ Chapter IX: Wireless Video ○ Chapter X: Broadcast Production Switchers Topics: ○ Using camera support systems like tripods, dollies, and cranes for stable shots. ○ Operating teleprompters for smooth on-screen delivery. ○ Wireless video transmission and how switchers control multiple camera feeds.

Discussion Questions: ○ How would you demonstrate the role of teleprompters in ensuring smooth live broadcasts? ○ What are the advantages and challenges of wireless video transmission?

Engagement: ○ Teachers will work through exercises to set up teleprompters and camera support systems, using provided equipment or virtual resources.

Materials Required: ○ Camera support systems (tripods, dollies) for hands-on setup or video demonstrations. ○ Teleprompters or software-based teleprompter systems for practice. ○ Projector or screen to show video examples of wireless transmission and production switchers in action.

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Day 2

ADVANCED ENGINEERING & WIRELESS PRODUCTION TECHNOLOGIES (Chapters 11-20) Day 2 Objective: Teachers will expand their knowledge on audio-video integration, wireless video transmission, and replay systems, equipping them to teach advanced technical skills in production environments.

8:00 AM - 8:30 AM:

Review of Day 1 & Preview of Day 2

8:30 AM - 10:00 AM:

Lecture 6: Broadcast Audio Consoles & Replay Systems ●

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Chapters Covered: ○ Chapter XI: Broadcast Audio Consoles ○ Chapter XII: Replay Systems Topics: ○ Teaching students to operate audio consoles, manage audio levels, and perform multitrack recording. ○ Introduction to replay systems for live events and instant replays (sports, live shows).

Discussion Questions: ○ What steps would you take to teach students the basics of audio mixing? ○ How can you simulate real-time challenges when teaching replay system operations?

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Engagement: ○ Teachers will perform an audio mixing exercise using audio consoles or virtual mixing software.

Materials Required: ○ Broadcast audio consoles (or virtual audio mixing software). ○ Audio playback devices for hands-on practice. ○ Video tutorials on replay systems.

10:00 AM - 10:15 AM:

Break

10:15 AM - 12:00 PM:

Lecture 7: Graphics, Comms, and Monitors ●

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Chapters Covered: ○ Chapter XIII: Graphics & Video Playback Systems ○ Chapter XV: Comms ○ Chapter XVII: Monitors & Feeds Topics: ○ Designing graphics for live broadcasts, including lower-thirds and video overlays. ○ Communication systems: teaching the use of intercoms and headsets in production. ○ Understanding the role of monitors and how to manage video feeds in production.

Discussion Questions: ○ How would you teach students to integrate graphics into a live broadcast? ○ Why are communication systems crucial in a live production, and how can you teach their proper use?

Engagement: ○ Teachers will create a sample graphic overlay for a broadcast and practice using communication headsets in a simulated environment.

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Materials Required: ○ Graphic design software (Photoshop, After Effects) or online tools for designing overlays. ○ Communication headsets and intercom systems for practice. ○ Monitors for feed management practice (or video demonstrations).

12:00 PM - 1:00 PM:

Lunch Break

1:00 PM - 3:00 PM:

Lecture 8: Wireless Video & Remote Production ●

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Chapters Covered: ○ Chapter IX: Wireless Video ○ Chapter XIX: REMI (Remote Production) Topics: ○ Wireless video systems: teaching students how to manage wireless video transmission in production. ○ REMI (Remote Integration): guiding students through remote production workflows and how offsite production is handled.

Discussion Questions: ○ What challenges would you anticipate when teaching wireless video transmission, and how can you address them? ○ How would you design a hands-on lesson for teaching remote production techniques?

Engagement: ○ Teachers will work through case studies of wireless video transmission challenges and practice remote production management using video tutorials or demonstrations.

Materials Required: ○ Wireless video transmission equipment or virtual demonstrations. ○ Projector or screen to display video tutorials on remote production setups.

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3:00 PM - 3:15 PM:

Break

3:15 PM - 5:00 PM:

Lecture 9: Video Shading & Signal Routing ●

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Chapters Covered: ○ Chapter XX: Video Engineering ○ Chapter XXIV: Routing + Signal Flow Topics: ○ Teaching students how to adjust camera shading for color consistency across multiple cameras. ○ Signal routing: how video signals are routed and managed through various broadcast components.

Discussion Questions: ○ How would you teach students the importance of maintaining consistent color shading in a multi-camera setup? ○ What exercises can you use to explain the fundamentals of signal routing in a broadcast environment?

Engagement: ○ Teachers will develop lesson plans focused on video shading and perform mock signal routing setups.

Materials Required: ○ Cameras for video shading practice, or video tutorials. ○ Routing equipment or virtual routing tools for teaching signal flow.

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Day 3

MEDIA MANAGEMENT, PRODUCTION PLANNING & CAPSTONE PROJECT PLANNING (Chapters 21-30) Day 3 Objective: Teachers will focus on preparing students for their capstone projects by teaching media management, production planning, and technical documentation.

8:00 AM - 8:30 AM:

Review of Day 2 & Preview of Day 3

8:30 AM - 10:00 AM:

Lecture 10: Media Management & Encoding ●

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Chapters Covered: ○ Chapter XXVI: Encoding & Transmissions ○ Chapter XXVII: Media Management Topics: ○ Teaching students how to encode video for various platforms and ensure transmission quality. ○ Best practices for media management, including file organization, cloud storage, and media backups.

Discussion Questions: ○ How can you emphasize the importance of encoding video properly to students?

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What exercises can you use to teach efficient media management to your students?

Engagement: ○ Teachers will practice creating media management plans and encode videos for multiple platforms.

Materials Required: ○ Media encoding software (e.g., Adobe Media Encoder). ○ Access to cloud storage for media management exercises. ○ Video examples for demonstrating proper media encoding.

10:00 AM - 10:15 AM:

Break

10:15 AM - 12:00 PM:

Lecture 11: Capstone Project Planning ●

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Chapters Covered: ○ Chapter XXIX: Production Planning ○ Chapter XXX: Tech Books & Camera Plots Topics: ○ Teaching students how to create comprehensive production plans for live events, including responding to RFPs. ○ How to guide students through creating tech books and camera plots for production planning.

Discussion Questions: ○ How can you ensure that students understand the full scope of planning a live production? ○ What are the key elements of a successful tech book or camera plot?

Engagement: ○ Teachers will work on mock capstone project outlines, guiding students through each phase of production planning.

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Materials Required: ○ Sample tech books and camera plot templates from the eBook. ○ Projector or screen for presenting production planning resources.

12:00 PM - 1:00 PM:

Lunch Break

1:00 PM - 3:00 PM:

Lecture 12: Capstone Project Evaluation ●

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Topics: ○ How to evaluate student capstone projects based on creativity, technical accuracy, and teamwork. ○ Designing rubrics and assessment criteria for capstone projects.

Discussion Questions: ○ What are the most critical elements to assess in a capstone project? ○ How can you ensure that the evaluation process is fair and comprehensive?

Engagement: ○ Teachers will design a capstone project rubric, including criteria for assessing technical skills, creativity, and collaboration.

Materials Required: ○ Example rubrics and capstone project guidelines from the eBook. ○ Projector or screen for displaying assessment criteria.

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3:00 PM - 3:15 PM:

Break

3:15 PM - 5:00 PM:

Session 13: Reflecting on Classroom Implementation ●

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Topics: ○ Final discussion on how to implement the course in the classroom. ○ Sharing insights and feedback on teaching strategies.

Engagement: ○ Teachers will create an action plan for implementing the course and share ideas with their peers.

Materials Required: ○ Whiteboard and markers for action plan brainstorming.

This detailed Teach the Teacher program ensures that each lecture section includes Chapters Covered, Topics, Discussion Questions, Engagement, and Materials Required to deliver the lessons from the Cameras & Basic Engineering for Broadcast & Live Event Production eBook effectively.

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Course Syllabus

BROADCAST & LIVESTREAM MEDIA TECHNOLOGY FOUNDATIONS Grade Levels: 9-12 Duration: 2 Semester (36 Weeks)

Purpose Statement The "Broadcast & Livestream Media Technology Foundation I" course will provide high school students with an immersive experience into the world of broadcast production and live event video operations. Students will learn the fundamentals of camera operations, video engineering, signal flow, and production planning, with a focus on hands-on activities, teamwork, and technical skills. This course aims to prepare students for careers in broadcast engineering, media production, and live events by providing real-world knowledge and practical application opportunities.

Course Objectives By the end of this course, students will be able to: ● ● ● ● ●

Setup and operate broadcast cameras and camera control units (CCUs) in live and studio settings.

Understand and apply basic engineering concepts in a broadcast environment, including signal flow, routing, and power management.

Identify and manage key production elements such as cable management, wireless video transmission, and equipment support systems.

Develop production plans and technical books for live events and broadcasts.

Collaborate effectively in production teams, adhering to industry standards and best practices.

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Key Skills Developed ● ● ● ● ●

Proficiency in operating professional video cameras Understanding of basic video engineering and troubleshooting Ability to work in multi-camera live production environments Knowledge of media management and backup systems Familiarity with industry-standard broadcast equipment and software

Hands-On Learning Experiences ● ● ● ● ●

Setting up and operating professional-grade cameras Managing a live production environment, including video signal routing and shading Collaborating in teams to simulate real-world broadcast production scenarios Creating shot lists, camera plots, and media backups for projects Using editing software to manage media assets and perform basic post-production tasks

Verification/ Assessment Methods ● ● ● ● ●

Practical camera operation assessments Quizzes on engineering principles and signal flow Group projects for live production simulations Media management and organization assignments End-of-semester project demonstrating camera and engineering skills

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Career Pathways This course prepares students for careers in: ● ● ● ● ●

Broadcast Engineering Camera Operation (Studio, Field) Live Event Production Video Production and Post-Production Media Management and Archiving

Essential Resources ● ● ● ● ●

Professional video cameras (ENG, studio) Camera control units (CCU) Multi-viewers and switchers Waveform monitors and signal routers Media management software and systems

Standards Alignment Georgia Department of Education Course This course aligns with the Georgia Standards of Excellence (GSE) for Career, Technical, and Agricultural Education (CTAE), specifically within the Audio/Video Technology and Film Career Cluster. It focuses on the following: ● ● ● ●

Demonstrating proper camera setup and operation for live broadcast environments.

Understanding signal flow, cable management, and production engineering concepts.

Applying technical skills in live event and studio environments.

Demonstrating professional communication, teamwork, and problem-solving skills in a broadcast setting.

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Outcome Statement

Preparing For Tomorrow's Media Landscape This course serves as part of the Audio/Video Technology & Film pathway, students for advanced roles in the broadcast, film, and media production industries. Upon completion, students will have foundational technical skills applicable to careers in production, media, and engineering roles.

A career in live broadcast and production is poised for growth over the next decade, driven by the increasing demand for high-quality content across various platforms such as streaming services, live events, and broadcast television.

Key data supports this: 1. Broadcast, Sound, and Video Technicians are expected to see job growth of 10% to 12% over the next decade. This includes those who operate audio and video equipment for live events like concerts, sports, and broadcasts. The rise of virtual and hybrid events, coupled with the need for technical expertise in sound, video, and production setups, is fueling demand for these roles​ (YouScienc)​(BigFuture).

2. Film and Video Editors, a related profession, are projected to grow by 15.6% by 2031. This growth reflects the growing number of video production needs for digital content, live streaming, and broadcast ​(BigFuture).

3. Streaming Services and Online Platforms have seen significant growth, increasing the need for broadcast engineers and technicians who can handle the transition from traditional media to new digital platforms. As more media consumption moves online, the need for skilled professionals to manage live streams, broadcast setups, and remote production will grow ​(BigFuture).

4. Data from the U.S. Bureau of Labor Statistics (BLS) and other sources shows positive growth for technical careers in live broadcast and production over the next decade. According to the BLS, employment of broadcast, sound, and video technicians is projected to grow by 10% from 2023 to 2033, which is faster than the average for all occupations ​(BLS.gov). This growth is largely driven by increasing demand for audiovisual equipment and expertise in various industries, including live events, sports, and digital content production ​(CollegeGrad).

5. The BLS estimates about 13,200 job openings per year in this sector, mainly due to workers retiring or transitioning to other fields. The media, performing arts, and live event industries are expected

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to create many of these opportunities, as live events, concerts, and sports broadcasts continue to grow ​(CollegeGrad).

6. Additionally, with the rise of streaming platforms, remote production (REMI), and live broadcasts of corporate and entertainment events, there is an increasing need for skilled technicians who can handle more complex, multi-camera setups, video engineering, and audio networking​ (BLS.gov)​(CollegeGrad).

This suggests that technical careers in live broadcast and live events offer long-term growth potential and stability, making it a strong career pathway for those interested in the field.

This growth is being propelled by shifts in how audiences consume content, as well as advancements in broadcasting technologies such as REMI (Remote Integration Models), which allow productions to be handled remotely, increasing the demand for technical proficiency in live production systems.

For students or professionals entering this field, this presents a solid opportunity for job security and advancement as the industry continues to evolve and expand.

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Course Syllabus

Weekly Breakdown Each week focuses on one or more chapters from the course textbook, with a combination of lectures, hands-on activities, assessments, and real-world applications.

Week 1-4

Introduction to Professional Standards in Broadcast Production ●

Chapter I: Professional Standards ○ Overview of industry expectations, ethics, and communication. ○ Introduction to team roles and responsibilities in broadcast environments.

Week 5-8

Fundamentals of Video Engineering & Production Facilities ● ●

Chapter II: Defining Video Engineering Chapter III: Production Facilities & Roles ○ Understanding the roles of video engineers, camera operators, and other key production personnel. ○ Overview of different types of broadcast facilities and equipment.

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Week 9-12

Cable Management & Signal Flow ●

Chapter IV: Cable Management ○ Importance of proper cable management in live and studio production. ○ Understanding signal flow and maintaining a clean, efficient production environment.

Week 13-16

Broadcast Cameras & Camera Operations ● ●

Chapter V: Broadcast Cameras Chapter VI: Camera & CCU Operations ○ Introduction to camera types, camera settings, and CCU controls. ○ Hands-on practice with camera setup, framing, and live operation techniques.

Week 17-20

Camera Support Systems & Teleprompters ● ●

Chapter VII: Camera Support Systems Chapter VIII: Teleprompters ○ Overview of tripods, dollies, jibs, and other camera support equipment. ○ Teleprompter setup and operation for live broadcasts.

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Week 21-24

Wireless Video & Broadcast Production Switchers ● ●

Chapter IX: Wireless Video Chapter X: Broadcast Production Switchers ○ Understanding wireless video systems and their application in live events. ○ Introduction to production switchers and live editing.

Week 25-28

Audio & Video Integration ● ●

Chapter XI: Broadcast Audio Consoles Chapter XII: Replay Systems ○ Overview of audio equipment and its integration with video systems. ○ Introduction to replay systems used in live sports and events.

Week 29-30

Graphics & Video Playback Systems ●

Chapter XIII: Graphics & Video Playback Systems ○ Understanding the role of graphics in live production. ○ Hands-on practice with video playback systems and graphic overlays.

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Week 31-32

Record Decks & Comms ● ●

Chapter XIV: Record Decks Chapter XV: Comms ○ Setup and operation of record decks for capturing live footage. ○ Introduction to communication systems for live event coordination.

Week 33-34

Cables, Converters, Monitors & Multiviewers ● ● ●

Chapter XVI: Cables & Converters Chapter XVII: Monitors & Feeds Chapter XVIII: Multiviewers ○ Understanding the different types of cables and signal converters. ○ Introduction to video monitors, multiviewers, and feed management.

Week 35-36

Final Project & Review ● ●

Application of all learned concepts in a final project, which will simulate a live event Capstone production.

Final exam and project presentations.

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Grading Criteria

Category

Weight

Quizzes & Tests

30%

Hands-On Activities

30%

Final Project

20%

Homework & Assignments

10%

Participation

10%

Grade Scale ● ● ● ● ●

A: 90-100 B: 80-89 C: 70-79 D: 60-69 F: 59 and below

Required Materials ● ● ●

Textbook/E-Book: Broadcast & Livestream Media Technology Foundations I Notebook, pen and USB Drive for project storage Access to camera equipment (provided by school)

Classroom Policies ● ● ●

Attendance: Students are expected to attend all classes and participate fully. Unexcused absences will affect the participation grade.

Late Work: Late assignments will be accepted with a penalty unless prior arrangements are made with the instructor.

Academic Integrity: Cheating or plagiarism will result in a zero for the assignment and may lead to further disciplinary action.

Final Project Students will work in teams to plan, organize, and execute a live broadcast or event. Each student will assume a specific production role (camera operator, director, technical director, etc.) to demonstrate their understanding of the course material.

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Course Schedule

Week

Topics

Assignments *

1-4

Professional Standards

Quiz 1: Professional Standards

5-8

Video Engineering & Production Facilities

Homework: Facility Design Plan

9 - 12

Cable Management & Signal Flow

Assignment: Signal Flow Diagram

13 - 16

Camera & CCU Operations

Quiz 2: Camera Operations

17 - 20

Camera Support Systems & Teleprompters

Teleprompter Setup Activity

21 - 24

Wireless Video & Switchers

Switcher Practice Exercise

25 - 28

Audio Consoles & Replay Systems

Assignment: Audio-Video Integration Plan

29 - 30

Graphics & Playback Systems

Quiz 3: Graphics and Video Playback

31 - 32

Record Decks & Comms

Assignment: Comm Setup Plan

33 - 34

Cables, Converters, Monitors & Multiviewers

Final Project Planning

34 - 36

Final Project Presentation

Final Exam

*Additional Assignments Available in Teachers Supplement

This course syllabus is designed to meet the standards and expectations of the Georgia Department of Education while providing a dynamic, hands-on learning experience for students interested in the fields of broadcast production and live events.

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