Catholic san Francisco
(PHOTO BY JOSE LUIS AGUIRRE/CATHOLIC SAN FRANCISCO)
Northern California’s Weekly Catholic Newspaper
Archbishop ordains 3 priests Archbishop George Niederauer ordained three priests for the Archdiocese of San Francisco May 19 at St. Mary’s Cathedral. They are, kneeling, left to right, Father Jerome M. Murphy, Father Armando J. Gutierrez and Father Felix B. Lim. More photos on Page 13.
June 8 release set for this paper’s new look New local content; more pages; improved type, organization Catholic San Francisco is set to debut a new look with the June 8 issue. Worked out by staff and consultants over the past eight months, this first redesign in the paper’s 13-year history: – Modernizes the paper’s look and organization. – Creates an easier-to-read document, with finer-cut type for text, bolder headlines, shorter stories, and page and topic labels consistent throughout the paper. – Gives more prominence to visual information, in keeping with the trend in how information is presented and consumed. – Creates more opportunities for interaction with readers. – Eliminates inefficiencies in the use of the space. – Provides new outlets for advertisers, including an editor-approved Page 1 ad for selected Catholic clients and a new look for the paper’s popular Service Directory. – Provides a new setting for the depth and variety of content that distinguishes this publication. – Makes way for new content, especially local news and information. – Represents a reinvestment in print as a technology ideally suited to deliver information, journalism, evangelization and inspiration to a broad, loyal and demanding Catholic audience. – Saves money: The height of the paper has been trimmed by an inch-and-a-half, resulting in lower printing and postage costs. – Positions Catholic San Francisco as one of a set of complementary publications for a changing audience with changing media habits, coherent with new print and online products to be released later in the year.
Here are some of the specific changes readers and advertisers will see: – Two local content centers, one in the front labeled Archdiocese and one in the back labeled Community. – New local content in the front content center, including Looking Back, a pictorial history feature; Faith Profile, a glance at a notable parish, other community or organization, or individual in the archdiocese; Need to Know, a column listing the week’s important data in a flash; and a space on Page 3 for the archbishop to write. – New local content in the back content center, including expanded calendar listings and centralized community news briefs, photos and obituaries. – Separate National and Vatican & World pages, with separate news briefs. – New sections labeled Faith, Opinion and Arts & Life. As a final note, the new model is built to be easily expandable in the production shop. Pages will be added as advertising revenue is generated to support them. The goal is to realize a net gain in quantity of content while sustaining consistent quality and maintaining close management of expenses. At right is an image of the cover in the new model. Turn to Page 12 for a detailed look at a sampling of other pages. For questions and comments, write redesign.csf@ sfarchdiocese.org. Rick DelVecchio, editor/general manager
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HOLY CROSS CEMETERY:
EDUCATION: 15-year-old’s gratitude for Catholic education
125 years of mninistry
PAGE 17
SPECIAL SECTION INSIDE
THE ASCENSION OF THE LORD: Sunday May 20 readings, reflection
PAGE 16
CATHOLIC SAN FRANCISCO
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Newspaper of the Archdiocese of San Francisco
www.catholic-sf.org
SERVING SAN FRANCISCO, MARIN & SAN MATEO COUNTIES
MAY 18, 2012
$1.00 | VOL. 33 NO. 33
‘Rosary for 3 the USA:
One Catholic’s idea to calm divided nation BY MARK PATTISON CATHOLIC NEWS SERVICE
WASHINGTON – Catholic leaders rejected President Barack Obama’s May 9 declaration in a television interview that “personally it is important for me to go ahead and affirm that I think same-sex couples should be able to get married.” “President Obama’s words today are not surprising since they follow upon various actions already taken by his administration that erode or ignore the unique meaning of marriage,” said Cardinal Timothy M. Dolan of New York, president of the U.S. bishops, in a May 9 statement. “We cannot be silent in the face of words or actions that would undermine the institution of marriage, the very cornerstone of our society,” Cardinal Dolan added. “The people of this country, especially our children, deserve better.” In December 2010, Obama said his views on same-sex marriage were “evolving” and that he “struggles with this,” adding he would continue thinking about the issue. An Associated Press story May 10 quoted Obama as saying he wanted to announce his support for such unions “in my own way, on my own terms” but acknowledged earlier remarks by Vice President Joe Biden prompted his announcement. On May 6, Biden, a Catholic, said he was “absolutely comfortable” with same-sex couples marrying, adding they should get “the same exact rights” heterosexual married couples receive. The Catholic Church upholds the sanctity of traditional marriage as being only between one man and one woman, and also teaches that any sexual activity outside of marriage is sinful. “I pray for the president every day, and will continue to pray that he and his administration act justly to uphold and protect marriage as the union of one man and one woman,” Cardinal Dolan said. “May we all work to promote and protect marriage and by so doing serve the true good of all persons.”
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Mr. Smith family Subscriber Address San Francisco, CA
(PHOTO BY TERESA PROANO)
School kids hold food drive Students from Holy Angels School, Colma, and Daly City’s Our Lady of Mercy School and Our Lady of Perpetual Help School held a springtime food drive for North Peninsula Food Pantry. Pictured April 27 are some of the young workers with the fruit of their labors.
INDEX On the Street . . . . . 3 World & Vatican . . 5 Faith. . . . . . . . . . . . . 6 Opinion. . . . . . . . . . 7 Calendar. . . . . . . . . 8 Classified . . . . . . 100
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The May 18 front page of Catholic San Francisco is demonstrated in the paper’s new model. 1. Promotions for inside content moved to top. 2. Nameplate spans page; fixed in place. 3. Bolder headlines in updated style. 4. Larger, more readable body type. 5. Paid ad for selected Catholic clients. 6. Index fits same amount of data into smaller space.
INSIDE THIS WEEK’S EDITION On the Street . . . . . . . . . . . . . 2 News in brief. . . . . . . . . . . . . 4 Letters . . . . . . . . . . . . . . 14-15 Father Rolheiser . . . . . . . . . 17 Book reviews . . . . . . . . . . . . 18
Wedding Guide ~ Pages 7-11 ~ May 25, 2012
Mary’s Visitation inspires workaday discipleship ~ Page 16 ~
Film revisits many sides of Mexico’s Cristero era ~ Page 19 ~
ONE DOLLAR
Datebook . . . . . . . . . . . . . . . 21 Service Directory . . . . . . . . 22
NEXT ISSUE JUNE 8 VOLUME 14
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No. 18