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How We Kept Filming (& kept safe) During COVID When we first saw the news about the ‘Coronavirus’ in January 2020, we were halfway through a ten day shoot. At that moment we never even imagined this kind of production would become almost impossible just a few months later. Everyone said it would pass. Oh how wrong we were! Fast forward to March 2020, and we were beginning to see the true impact of the pandemic, with the unimaginable loss, devastation and heartache being experienced across the globe. For the safety of the population, the UAE had shut its borders, told everyone to stay at home, and implemented a strict curfew. Against this backdrop, things were looking bleak for so many global businesses, including UAE production houses.
FINDING NEW WAYS TO WORK, FAST As the UAE reacted decisively to minimize the human impact of the pandemic, our thoughts began to turn to how we were going to continue providing film production services when we can’t even leave our homes? We had to come up with alternatives, urgently. We developed innovative ways to film high-quality, remote interviews for clients like Dubai Tourism, and we