PRODU Hispanic 11#1 - INTX

OTT Providers in the US Hispanic Market Y ip TV

FLAMA www.corporate.univision.com www.theflama.com 605 Third Ave.12th Floor, New York, NY, 10158, USA T +1-212-455-5200

www.yiptv.com 515 North Flager Dr.,Suite P-300 Northbridge Centre West Palm Beach, FL, 33401 T +1-561-914-8655

Michael Tribolet, Chairman, Co-Founder & CEO

Carmen Tribolet, CoFounder & Chief Business Officer

Chuck Gaspari, CoFounder & General Counsel

Mark Holodnak, Chief Financial Officer

Steven Benanav, VP Content Partnerships & GM

Scott Moscatelli, Senior Director, Marketing & Sponsorship

Alexis Tirado, Editorial Director

Yamin Segal, Senior Director of Programming and Development Louis Holder, Chief Technical Advisor

Sekar Desamangalam, VP of Business Development

Victor Iasprizza, VP Content Acquisition

A LTernA ’TV

O LYMpusAT www.alternatv.us 2020 Ponce De León Blvd. Suite 1107, Coral Gables, FL, 33134, USA T +1-786-609-9619

Roberto Pérez Irausquin, Senior Director Distribution & Marketing

Alejandro Peñafiel, Content Director

Leonardo Pinto, Senior Distribution Director for Latin America

www.olympusat.com 560 Village Blvd. Suite 250 West Palm Beach. FL, 33409, USA T +1-561-906-1971

Tom Mohler, CEO

Chuck Mohler, COO

Chris Williams, CFO

Colleen Glynn, EVP General Counsel

Austin Powers, President of Olympusat Telecom

Bob Higley, CEO of Parables TV

Isaac Hernández, VP of Parables TV

Arturo Chávez, SVP Hispanic Networks at Olympusat

Luis Jesús Zárate González, Marketing Supervisor

p ingüiniTOs

FLix LATinO www.flixlatino.com 2601 S. Bayshore Dr., Suite 1250, Coconut Grove, Fl, 33133, USA T +1-786-220-0435

Luis Villanueva, President & CEO

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Luis Guillermo Villanueva, COO

José Antonio Espinal, Business Development VP

2601 S. Bayshore Dr., Suite 1250, Coconut Grove, Fl, 33133, USA T +1-786-220-0435

Luis Villanueva, President & CEO

Luis Guillermo Villanueva, COO

José Antonio Espinal, Business Development VP

OTT Providers in the US Hispanic Market H ulu

P ongalo – l atineveryw atineverywHere www.hulu.com/latino 2500 Broadway, 2nd Floor, Santa Monica, CA, 90404, USA

Mike Hopkins, CEO

Craig Erwich, SVP and Content Manager

Jenny Hall, SVP Marketing

Tim Connolly, VP of Distribution

Lisa Holme, VP of Content Acquisition

www.pongalo.com 3250 NE 1st Ave #305, Miami, FL, 33137, USA

Beatrice Springborn, Head of Originals

K lowd tv

Rich Hull, Executive Chairman

Michael Jecko, CWO (Chief Web Officer) & Co-Founder

Nick Ilev, CMO and Co-Founder

www.veonet.tv 2095 SW. 151 Pl Miami, Fl, 33185, EE UU T + 305-846-2765

Michael Grams, CFO and Co-Founder

Efrén Carranza, VP & Founder

Hector Rivero, Director of Platform Development

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www.produ.com

Carlos Granier, Chief Digital Officer

v eo n et www.klowdtv.com 5074 Twinbrook Run Drive Fairfax, VA, 22032, USA T +443- 852-4579

Bill O’Hara, CEO and co-founder

Jorge Granier, CEO

Carlos Barba, CEO

Georges Leclere Director of Marketing and International Relations

Jaime Serrada, Manager of Business and Technological Development

Eduardo Testa, VP Director of Technological Business

Arthur Richard, CFO

Carlos Farah, Advisor

2016

INTX: The Internet & Television Expo

Boston

tecnología

Les presentamos a Kula

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www.eutelsat.com

La Banda´s Laura Pausini

Chris Czarkowski

Azteca America

Azteca America is one of the networks that has taken a different approach and has reshaped the Upfront process to better serve their clients and partners.

“Rather than having advertisers come to New York during a week that is overscheduled, we took the Upfront to our clients and have hosted client summit meetings and an Upfront event in four cities; Los Angeles, Chicago, New York and Dallas. The response has been overwhelmingly positive,” comments enthusiastically Manuel Abud, President and CEO, Azteca America.

“We’re excited about our new programming. This year welcomes the return of the incredibly successful 7pm family hour, La Hora Ganadora with the debut of Ahora Caigo.

The 8pm adventure reality block features the new international adventure reality show Desafío, followed later in the evening, at the

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El Señor de los Cielos 4

10pm slot, by the riveting drama series Rabia. They join Al Extremo and Primetime Fútbol, two of the network’s most successful franchises, to round out a compelling programming slate that appeals to U.S. Hispanic audiences of all ages and programming tastes,” he says.

Azteca also announced the incorporation of Real-Time Participatory Media (RPM) technology into Azteca programming to create a high level of engagement between viewers and shows.

In the digital realm, they announced that Azteca has now taken the theme of A Better Life to their digital properties. “We’ve invested in web editors and designed for our content and native advertising to live on any device. Also, this year we announced the formation of Azteca GlassWorks, our new digital content studio. We are aggressive in OTT, and Azteca 2.0 will roll out in September

Manuel Abud

Desafío Marruecos

with a whole suite of digital assets and apps – including one specifically for sports and one for entertainment content”.

As for growth in advertising categories, he indicated that they have increased the usual ones -Auto, QSR, CPG, Wireless and Movie Studiosbut have also seen an increase in Beverages (alcohol and non-alcohol).

MundoMax

For Nick Valls, Senior Vice President, Ad Sales of MundoMax, the market seems to be settling down a bit this year with Upfronts (both broadcast and pay) regaining relevance over recent years.

“TV is still the ‘lingua franca’ of marketing, much has been made of the shift to digital – but consistent, transparent and traditional TV GRPs reaching large groups of consumers remain very much a priority for advertisers,” he expressed.

Nick Valls

Valls seems excited about the current development slate and upcoming output from parent company RCN. “We will also continue to work with our many programming partners across the world to bring MundoMax viewers the most contemporary episodic dramas and super series that they have come to expect. We remain focused on showcasing edgy, non-traditional dramas that provide engrossing, immersive viewer experiences for a more sophisticated audience looking for an alternative to the traditional novela,” he adds.

Valls stated that mobile video remains a key driver for MundoMax and is an area they are intensely focused on growing as they move forward, “but we also know that many of our users choose to enjoy our long form streaming content on desktop as it provides them with the flexibility to enjoy our content on their terms, and their schedules”.

N Yepes, Jair Romero

successful and endless fields of e changed forever on, starts a ta Lucumi. The to Manuel’s son, n male and e Solaz fortune. ilde Vallecilla takes lter the Solaz tilde: “Every woman birth, until love once e, sugar needs moment forward, the urse.

Hilo de sangre azul TRAIL of blue blood SHOW TYPE: Series COUNTRY/CREATOR-PRODUCER: Colombia/RCN/Teleset STARRING: Diana Hoyos, Juan Pablo Espinosa and Juan Pablo Shuk EPISODES: 80 RUNTIME: One Hour PREMIERE: TBD, 2016 AIRING: Monday thru Friday, 9PM/8C At Portales de La Cabrera, a ritzy apartment building in the city of Bogota, Pedro Ospina is found dead. All evidence points to suicide but his ex-girlfriend and neighbor, Sara Yunus, believes there was foul play. Sara begins investigating the death to prove that Pedro was actually murdered, but her investigation will bring her into the murderer’s sights and will reveal secrets, that the residents of Portales de La Cabrera do not want uncovered. Sara will discover the truth even if it means losing everything including her life.

Azúcar

Hilo de Sangre

LATV

“Now more than ever, it’s vital to have the ability to offer multi-channel opportunities. Everything we are doing at LATV is keeping in mind that our viewers live beyond the TV screens; and therefore, we are making sure LATV is readily available wherever our audience is”, expressed Andrés Rincón, LATV´s Vice President, Network Sales & Integrated Marketing.

As for if LATV has specific offers for the digital and mobile screen, Rincón said that they are putting a lot of resources into their digital reach. “At the moment we are placed in six different Over The Top (OTT) platforms and looking to add a few more in the next six months. We’re also in mobile apps and all over social media”.

Rincón added that last year the industry was devoted to “corrections”. “It was a tough year for the Hispanic market and most networks experi-

Andrés Rincón

enced the struggle. However, 2016/17 is already looking up. It’s a little early to tell, but all indicators are pointing towards an upward movement on Hispanic Ad dollar spending. We are in the process of working with several clients in creating omni-channel opportunities with our partners at Entravision and Pulpo,” he mentioned.

Rincón sees an influx of growth in several categories such as Auto, CPG, and Beers & Spirits.

Discovery US Hispanic

Víctor Parada, VP Advertising Sales, Discovery US Hispanic, said that this season they expect to have strong sales, both in Upfront and in scatter, as well as digital growth.

“For us, the Upfront —and I think the market in general— is like a pendulum, where there have been years

Víctor Parada

Tarzán Americano

in which a lot of money is moved thanks to Upfront and less due to scatter. Lately, we have seen a trend in which there is more money for scatter and the Upfront market has fallen a bit. Of course, this depends on the programming you have,” he commented.

When consulted on the use of programmatic, he said it is still in its infancy for TV. “We know it is a strength in the market and it indicates that data is extremely important for advertisers to address more specific niches. Doing it through TV is possible, but it is in a very early stage in the market”.

The third season of Texas Trocas, the fourth season of Mexicánicos, Barrett-Jackson Live, Desafío X 2, Tarzán Americano and for Discovery Familia, Dos en un Millón, are some of the programming novelties he mentioned.

beIN SPORTS

beIN SPORTS has two networks and the authenticated streaming platform beIN SPORTS Connect. “Each is unique in that one is focused on reaching the bilingual, yet Spanish-preferring consumer, so programing will continue to address this segment with the highest quality of soccer, boxing, motorsports and other international sports that are important to this segment,” describes César Ruiz, beIN SPORTS Director of Ad Sales.

He mentioned that they have renewed the broadcast rights for La Liga, Serie A, League A for the next 5 years and the top World Cup Qualifying for 2018, featuring the top teams worldwide (Argentina, Brazil, Colombia and Chile.)

He announced that in 2017 the English channel will take a new identity and have a strong emphasis on reaching the general US population by adding some strategic domestic pro and college sports (NASL,

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Dos en un Millón

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César Ruiz

The Express

CUSA), original primetime programming, motorsports to complement their vast soccer lineup of international soccer Concacaf World Cup Qualifiers, featuring the U.S. Men’s national team and the Mexican National team.

He commented that the most active advertising categories after their top 3 (Autos, Beers and Telcos) are Spirits, QSR’s and Retailers that are targeting younger males “which our network with our properties reaches very effectively.”

“These new properties will not only serve to build our distribution in markets where we are not as strong, but also to differentiate one channel from the other. While we know that featuring clubs like Real Madrid, Barcelona and Juventus over 40 weeks a year will deliver to an inherently bilingual English preferring Hispanic, the audiences across channels are not heavily duplicated: there is less than 30% duplication across channels,” he explains.

ESPN Deportes

www.produ.com

For these Upfronts ESPN Deportes has three different conversations with its clients, explains John Fitzgerald, the channel’s VP of Multicultural Sales: the experience of live events, the ideal audience and the capabilities they have to integrate the brand’s message in the content of the channel.

“Live events continue to win and sports is the most live event. Even if other things are happening in the market-

John Fitzgerald

Fuera de Juego

place, live events are still very unique to ESPN, and so is our ability to deliver so many live experiences in which quality audience come together in a highly engaged manner,” he commented.

Regarding the ideal audience, Fitzgerald expressed, “We are not all the same. One of the ways that we are different is our race and country of origin. ESPN has been consciously investing in the right talent, the right content, the right distribution through technology, to specifically speak to people as individuals and as fans.” He remembered that ESPN has evolved from Hispanic into a Multicultural Sales Group, acknowledging the importance of the audience.

World Baseball Classic

For the third topic, capabilities for integrating brands, ESPN has its studio network in Mexico, Los Angeles, and renovated studios in Miami and Bristol. “We now have better ways to integrate brands in our content and to make them central,” and mentioned the foundation of the Creative Works group to help in this aspect.

In programming novelties, they announced the International Champions Cup (ICC) Tour in August and the third edition of the World Baseball Classic on March, 2017.

Maribel Ramos-Weiner

PERSONALITY

Javier Nuche, General Director, Atresmedia

“We have reorganized our pay TV business under Atresmedia Internacional” To better serve operators and offer a clear group view, Atresmedia announces the launching of Atresmedia Internacional where the company’s pay TV activity will be grouped: Atreseries, ¡HOLA! TV and Antena 3 Internacional

Balance in US Hispanic. How do you feel you are positioned?

Are you where you want to be? Is there something you would like to adjust from where you started off?

Javier Nuche

The balance cannot be more positive: In barely two years we have gone from having a single channel (Antena 3) to consolidating a three-channel portfolio. Thanks to the work we have done and the channels´good performance, I think there has been a qualitative jump in how executives from big pay TV platforms perceive us and that is something that will help us improve our positioning in the medium term.

What are the channels´ main milestones in this market?

Antena 3, about to celebrate

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its 20th anniversary, is present in Dish, Verizon, Cablevision, Charter, Comcast, Time Warner and YipTV, among others. Atreseries has had an amazing path and in a very short time it is already on DIRECTV, Cablevision, Charter and Time Warner. ¡HOLA! TV, thanks to the power of the HOLA brand, has gained presence in DIRECTV, as well as in YipTV. What plans do you have for the future of the channel?

We set the ambitious goal of reaching full distribution of the Hispanic packages with the three signals in the short term. It is undoubtedly a challenge, but we think our channels offer differential quality content and we are going to continue working to improve them. In these times

of changes, it is essential to be aware of operators´needs.

To be able to serve them better, we have reorganized our activities around Atresmedia Internacional in the aim to give a clearer visibility to the group and coordinate all the marketing activities and channel relations with our affiliates more efficiently.

What has been the greatest challenge for the penetration and attention of the US Hispanic market?

To manage to get operators to not generalize the Hispanic audience, because although they share the same language, their origins are very diverse and have their specificities.

Under this premise, Atresmedia’s channels respond very well to that diversity.

El Hormiguero

Where do you think the Hispanic pay TV market is heading?

I think that despite obvious signs of maturity, there is still growth potential, as proven by the gap that exists between the number of subscribers to the packages in Spanish and the number of Hispanic households in the US. To be able to tap into that potential and reach the desired growth, it is vital to renew the channel offer, to include a greater variety of contents, expanding and rejuvenating targets and avoiding the homogenization of an audience that is diverse. It is also necessary to complement linear channels with VOD and TV Everywhere.

How do you see the offer of linear TV versus the Over TOP offer (OTT)?

Non-linear consumption is

¡HOLA! Diario

growing strongly and we think the change in consumption habits will become more pronounced in the coming years. It’s true that OTT platforms are the ones that are making the most of the boom of non-linear consumption, but I think that traditional pay TV operators are starting to implement measures to be more competitive in this aspect.

What challenges do the new platforms and new TV consumption ways and habits pose for the channel?

Atresmedia is prepared to face these challenges: since we are producers, we maintain the property of the contents in all the platforms and have the rights for VOD and TV Everywhere, which enables us to create a model of policies for broadcast windows that

Vis a Vis

satisfies the demands of our viewers and contribute value, both to our subscribers and for the new OTT platforms.

We are working on several projects to adapt even more to these new consumption mechanisms, which we will soon disclose.

Which series and productions have been more successful in the Hispanic market?

I would single out Gran Hotel, because, not only has it managed to bedazzle the audience, but the adaptation made by Univision –titled El Hotel de los Secretos– has also had an amazing welcome. It is necessary to also mention titles like Vis a Vis, that ventures into a women’s prison; Mar de Plástico; and, of course, Velvet and the entire phenomenon created around this series, known as velvet-

mania. In entertainment, El Hormiguero is a clear case of success. Lastly, among the spaces on celebrities and royalty, the programs Mundo ¡HOLA! and ¡HOLA! Diario are good proof that information on famous people has a guaranteed space if it is treated respectfully.

What does digital presence represent for you?

It is a unique opportunity to connect with viewers, which is why it is well used. It is an amazing source of information. That is why we are devoting our efforts to the creation of content that allows us to amplify all the news and our programming.

Maribel Ramos-Weiner

www.produ.com

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Vicente Fernández

capacity, therefore, it’s more expensive than SD. “We are confident that this was the right decision. It adds value and differentiation to my film portfolio. As you know, it is public news that businessman Carlos Slim recently bought through America Móvil the transmission rights of over 253 films –some of which belong to the Golden Age of Mexican cinema–, at a value of US$35 million 420 thousand dollars (US$35,420,000), if you do the math, you can estimate the value and differentiation of my 4,000+ film portfolio.”

He mentioned that they restore collection-by-collection; thus far, the exclusive productions of Vicente Fernández and sexicomedias have been restored in HD

La Pulquería

quality. “We have the complete filmography of ‘el charro Huentitán’, Vicente Fernández, as well as a number of Cine Estelar spicy comedies, such as La Pulquería, Bellas de Noche, Un Macho en La Tortería, Los Plomeros y Las Ficheras, Las Tentadoras, and Esta Noche Cena Pancho in HD quality.

These are top hits among our audience and having gone through the process allows us to exhibit them back to back over the weekends during prime time, remastered in a standard enhanced format.”

New programming

The new productions include 50 films of different genres.

The most relevant genres are Fiction and Passion. Titles include Recuerdos del Ayer, Engaño Pasional, Amor Es…, and Sensual Atardecer, among others.

Museos y Monumentos

In a shared effort with Cine Nostalgia, Cine Estelar will produce new seasons for the Cine Nostalgia documentary series. New episodes will debut during the second and third quarter of the year.

“For instance, the documentary series Días de Cine, dedicated to urban stories and curious events of cinematography will show new episodes about Arturo de Córdova, Pedro Armendáriz, Antonio Aguilar, Jorge Rivero, Salvador Pineda, Raúl de Anda, Manolo Fábregas, Julio Bracho, and Eric Castillo, among others,” he expressed.

In addition, Cine Estelar production efforts supporting Cine Nostalgia documentaries include new episodes for the Cine Nostalgia programming

bar, Grandes Momentos de Nuestra Historia.

“Also, our series Great Biographies will include tributes to the greatest diva of Mexican Cinematography, Maria Félix in the 102nd anniversary of her birth and 14th of her death; and to the King of the Bolero Ranchero, Javier Solís, 85 years after his birth and 50 years after his death. And there will be a special homage for Consuelo Velázquez in the 100th anniversary of her birth. She was an unforgettable, pianist and composer, internationally known for her legendary composition of the song Bésame Mucho,” he ended.

Maribel Ramos-Weiner

www.produ.com

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P AY T V

Comcast presents for the first time in INTX The Multicultural Moment Framed in the 2016 INTX, Comcast will present for the first time The Multicultural Moment, where all the progress made in the multicultural area of the X1 platform will be revealed Javier García

Solid soccer platform

Use of VOD continues to grow

“For the first time we are going to have a multicultural moment centered on the X1 platform. We are going to show, in the intelligent home environment, how the different multicultural aspects manifest. We are going to present advances with remote voice control and how we are adapting it to the Hispanic market, advances in the soccer platform in the X1,” explained Javier García, Senior Vice President and General Manager of Multicultural Services, Comcast.

García also mentioned other multicultural initiatives, such as the launching of a piece of content for African American in the X1, contents for children and a robust soccer platform.

“We haven’t added any Latino channel recently. The approach has been in the area of content and backend work.

We have a lot of relevant content for Hispanics that can be enjoyed in Spanish

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through the Secondary Audio Programming (SAP),” commented García.

grow, as well as consumption hours and Hispanic engagement.”

He also highlighted the Internet Plus program where they are doing very well. They already finished the pilot stage, which started in September and had its roll out in Comcast’s footprint. North East was the last market to be added. “This package is already available for all users.

It is a package that changes the conversation a bit, because the starting point of the conversation was the Internet, then we moved on to video, where they have all the Hispanic tier content, as well as other services,” he said.

Regarding OTT, he said that they are constantly seeking ways to deliver content to users. “For now, we have launched the Stream package, which doesn’t require the set top box and has certain broadcasters and premium content, including Univision and Telemundo. We are still in the test phase.”

When consulted about VOD consumption, he expressed that trends continue to be stable: novelas and complete series do very well. In the SAP they have seen interesting results with Anglo Saxon programming. “Adoption and use of VOD continues to

He announced that the Xfinity Latino Entertainment Channel can now be accessed both through linear and through VOD. They have also included mini programs, franchises to talk about passion points for Hispanics and making the channel more conversational. We are testing all this to present the changes in the second half of the year.”

Maribel Ramos-Weiner

Somos TV deepening penetration of ViendoMovies and Semillitas The company is preparing to launch a third channel, both for traditional distribution and OTT

Luis Villanueva

Chloe’s Closet

Broche de Oro

Somos TV, alongside consolidating their star signals – ViendoMovies and Semillitas— and boosting penetration and growth of Somos Next and its brands, wants to launch a new channel, designed to perform both on traditional pay TV as well as on new platforms.

“That is where Somos TV’s growth is heading. It is notorious that the Latin market is exciting and requires a continuous updating to be able to tap into the opportunities that arise,” expressed Luis Villanueva, President and CEO of Somos TV, enthusiastically.

He stated that the OTT has become an interesting option and that it complements the offer through On Demand content options over the Internet with more affordable channel packages for an audience that is different from the traditional one.

“Right now we are signing partnership agreements with traditional cable enterprises and new companies that are tapping into the emerging OTT linear channel distribution market.”

ViendoMovies´distribution is already very broad, therefore it has few options to explore among traditional big companies (cable, DTH and telcos) so they are deepening distribution among small and medium size providers, understanding that Latinos are present throughout the entire country. “Another direction, having reached this level, is to start participating in the OTT linear market, where we are having conversations with important players.”

Semillitas, says Villanueva, “is so attractive that it has boosted internationalization of Somos TV towards Central America, the Caribbean and Mexico.”

He expressed that since the distribution of this signal is much smaller than ViendoMovies´, the company is focusing on its international expansion and in growing with companies in which the channel´s presence makes the children and family channels offer more competitive.

“Wherever we’ve placed Semillitas, the channel has immediately become a “hook” in the acquisition of subscribers, given the importance of -particularly of mothers- in the decision to subscribe to a service,” he says.

Both in ViendoMovies as in Semillitas the purchase of licenses is a continuous job.

In the case of Semillitas, the company has incorporated in the programming prestigious animations such as Olivia and Chloe’s Closet, together with properties like Bo en Acción, Bali, El Oso Paddington, Dr. Seuss, Brainy Baby and Mono Ve, Mono Hace.

“In ViendoMovies we have a constant acquisition activity that we promote all the time and we also have weekly launches. In this regard, our programming is covered almost until 2018, with first-rate films from Mexico and other countries, that we always announce in a timely manner,” he ended.

Maribel Ramos-Weiner

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