PRODU Hispanic 10#2

2015

13th Annual Hispanic TV Summit

presented by Multichannel News and B&C - New York

OT T P r o v i d e r s

in the

US H i s pa n i c M a r k e t

Jenaro MartĂ­nez, director de Axtel TV

Inspiring Entertainment from FremantleMedia Latin America

5200 Blue Lagoon Dr. #200 Miami FL 33126

www.fremantlemedia.com

T +1 305 267 0821 E adrian.santucho@fremantlemedia.com

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Relay generation

Benjamín Salinas

TV Azteca announced that its Board appointed Benjamín Salinas Sada as CEO of TV Azteca, replacing Mario San Román, who will become ViceChairman of the Board, responsible for the execution of strategic projects and advising the CEO of the company. Sada Salinas, 32 years old, son of Ricardo Salinas, founder of Grupo Salinas, has over a decade of entrepreneurial experience in media, content production, commercialization of goods and services, and energy businesses, with solid results.

English-language series

Grupo Televisa will greenlight production of multiple English-language series to fuel its own original content demands as well as those from the growing global on-demand and traditional TV markets. Televisa offered the debut series in this venture, Duality, at MIPCOM. “Our competitive advantage with unparalleled production capabilities and multi-platform networks gives us the scale to deliver the global market, multiple, high-quality series, and with creative casting we can target a powerful multicultural audience in the U.S.,” said Chris Philip, Head of Production and Distribution for Televisa USA.

Carolina Lightcap

Discovery Networks Latin America/US Hispanic (DLA/USH) announced the promotion of Carolina Lightcap to EVP and Chief Content Officer (CCO) for the 13 network portfolio of DLA/USH, in addition to her recent appointment as Global Lead for Discovery Kids and Family, including the U.S. network Discovery Family. “I am pleased to have Carolina spearheading the Latin American and US Hispanic content strategy to continue to strengthen our brands and grow our audience in order to support our ad and affiliate growth expectations,” said Enrique Martínez, President and Managing Director of DLA/USH and Canada.

New leadership

Chris Philip

NBCUniversal named César Conde to the newly created position of Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises. NBCUniversal Telemundo Enterprises -which is being added to his responsibilities- includes the Telemundo Network, NBC Universo Cable Network, Telemundo International, Telemundo Local Stations, Telemundo Digital Media and Emerging Business and NBC Deportes. Joe Uva, who previously oversaw the group, will transition into an advisory role working on the NBC Deportes move from Hialeah to the NBC Sports Group’s broadcast facility in Stamford, CT.

César Conde

CHIEF-EDITOR: Ríchard Izarra - MAIN EDITOR: Maribel Ramos-Weiner - EDITORS:

Andreína Salazar, Andrea Moreno - ADMINISTRATION: Luciana Conde, Gueilyn Méndez - ART: Sergio

Marcela Tedesco, Cynthia Plohn, Lucas Robledo, Vanessa Maldonado, Jaime Quintero,

Szwarcberg, Liliana Martínez - PHOTOS & VIDEOS: Ana Magnani, Sofía Izarra, Luz Nis, Ignacio Izarra

Cristian Vergara Vargas, Aliana González, Nastascha Contreras, Maye Albornoz, Manuela Walfenzao,

- SYSTEMS: Mauricio Roda - TRANSLATION: María Carolina Leandro A. - CORRECTION: Luis Alberto

Mairim Unamo, Erika Della Giacoma, Ernesto Ecarri, Fernando Moura, Carmen Pizano, Alfredo

Magnani - SUSCRIPCIÓN: Elangy Trujillo

Yánez - SALES & CUSTOMER SERVICE: Roko Izarra, Valeria Nardecchia, Sebastián Novacovsky,

37 NE 28th St. Miami, FL 33137, EE UU - Información: info@produ.com;

Mara Fernández, Amy Ibarra, Kalú Fermandois, Matías Stetson - PRODUCTION: Andrea Jurado -

ventas@produ.com; subscriptions@produ.com - T +1-305-256-6774

DATA: Ana María Herrera, María Carolina Bermúdez, Sonia González, Yvonne Briones, Vanessa Yegres,

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Strengthening

www.produ.com

New additions

Antonio Briceño

beIN SPORTS announced the addition of several executives that include John Duff as Director of Business Development and Strategy; Peter Hering as East Coast Sales Manager; Alex Almirall as Senior Account Executive of Sales and Valerie Boldrin as Public Relations and Corporate Communications Manager. “Given the rapid growth and success of beIN SPORTS, we are thrilled to be strengthening our marketing and ad sales teams with the addition of these talented executives,” said Antonio Briceño, Deputy Managing Director of beIN SPORTS.

Seasoned executive

Agreement renewal

In a multi-year agreement, Alterna’TV will act as the exclusive representative for distribution of Canal 22 Internacional around the world. “We are pleased that Canal 22 Internacional has extended Alterna’TV’s exclusive representation, validating both our past performance in securing carriage partners throughout the U.S. as well as our ability to continue to grow its distribution internationally. We are at a time of great opportunity in that Canal 22 Internacional’s creative, sophisticated content appeals to a broad sector of today’s audience,” says Aymeric Genty, Chief Executive Officer of Alterna’TV.

Aymeric Genty

Social TV

RCN Television Group´s MundoMax appointed 30-year seasoned television sales executive Nick Valls, as SVP of Advertising Sales. In the newly established ad sales structure, Valls will oversee network and local affiliate sales for Miami, Houston, and Los Angeles. “I believe in the power and opportunities the Latino community represents to advertisers and marketers and I’m confident MundoMax will be one of the top entertainment destinations for the new Latino mindset,” said Valls.

Nick Valls

To acknowledge how users consume TV and give them a real social TV or second screen experience, Azteca America aligned with InPulse Digital as its strategic partner to complement the network’s on-air content with an integrated social media strategy. “Azteca’s initiative with InPulse Digital reflects our company’s ongoing commitment to bringing brand and agency partners the best options in digital technology that can integrate easily with their existing campaigns,” said Court Stroud, EVP, Network Sales and Digital, Azteca America.

Court Stroud

www.produ.com

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Production facility

Viacom Inc. opened a 88,000 square foot, state-of-the-art production facility in central Miami, Florida. The studio will serve as a production hub for Viacom’s brands, including Nickelodeon, MTV and Comedy Central. “With an established track record of multi-lingual hits including Every Witch Way and Talia in the Kitchen, produced in Miami for multiple audiences simultaneously, in global collaboration with the US and local Latin American teams, we’re excited to have the opportunity to further expand our production capabilities in the market,” said Pierluigi Gazzolo, President, VIMN Americas and EVP, Nickelodeon International.

Pierluigi Gazzolo

Digital

Univision Communications (UCI) partnered with Verizon to feature in its go90 mobile first entertainment platform a mix of UCI’s entertainment, sports and video on demand (VOD) content. “With Hispanic smartphone penetration at 82%, and app engagement levels that are 18% higher than the general population, go90 is an ideal way for us to further serve our highly engaged digital audiences,” said Tonia O’Connor, president of Content Distribution and Corporate Business Development, Univision Communications.

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www.produ.com

Distribution

Cisneros Media Distribution (CMD) signed a multi-year deal with Estrella TV for the worldwide distribution rights of the network’s prized content library.

Estrella TV owns an extensive library of more than 7,500 hours of content and formats. “The combination of Estrella TV’s quality production with Cisneros Media’s existing catalogue of original programming, third-party content, scripts, and formats, create a unique and comprehensive offering in the marketplace,” stated Marcello Coltro, EVP, Content Distribution, Cisneros Media.

Marcello Coltro

Soccer fans

Tonia O’Connor

DishLATINO launched Zona Fútbol, a platform that combines features and programming to enhance the soccer viewing experience, making it easy for fans to find their team, check scores, watch up to six games at once, enjoy the action on the go and connect with other fans via social media from their TV screen. “We are always looking for new, innovative ways to deliver the best experience for our customers, whether through technology, programming or the value we provide,” said Alfredo Rodríguez, VP of DishLATINO.

Alfredo Rodríguez

Jenaro MartĂ­nez, director de Axtel TV

v i p s

Expertise

Fandom

More than 10 years ago, Diego Cantillo, executive director of Cinestress, started operations in South Florida, advising agencies, brands and channels, based on his audiovisual production experience in markets like Colombia and Ecuador. Cantillo offers his expertise as an advisor for the production of TV commercials throughout the entire process: costs, preproduction, production and postproduction. HBO is among his most relevant clients.

Diego Cantillo

Ted Sarandos

Expertise

Tony Ruiz has been appointed Local Sales Manager for Telemundo 47 New York / WNJU. “Ruiz is a seasoned expert in Hispanic consumer insights and brings a wealth of experience in this field to our station. His extensive agency and client experience -which includes developing and executing strategies to optimize business in today’s Hispanic consumer marketing sphere- will help our station engage with new clients and reshape the Hispanic market conversation in the New York Tri-State area,” said Liliana Aristizábal, VP of Sales, Telemundo 47 New York.

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Netflix analyzed its global streaming data across the inaugural seasons of some of today’s most popular shows looking for signals that pointed to the moment when viewers became hooked.

It turns out that when commercial breaks and appointment viewing are stripped away, 70% of viewers who watched the episode when they were hooked, went on to complete season one or more. “In our research of more than 20 shows across 16 markets, we found that no one was ever hooked on the pilot. This gives us confidence that giving our members all episodes at once is more aligned with how fans are made,” said Ted Sarandos, CCO for Netflix.

Partnership

Tony Ruiz

Broadway Video is launching a new premium comedy collective powered

by Latino voices. The studio, Más Mejor, will create and distribute content targeted to the Latino population, but will appeal to general audiences in the U.S. and beyond. In collaboration with NBCUniversal Telemundo Enterprises, the partnership will utilize their leading digital and social audiences to distribute the content and create exclusive sponsorship opportunities. “This launch represents our first move into multiplatform comedy,” said Peter Blacker, EVP, Digital Media & Emerging Business, NBCUniversal Telemundo Enterprises.

Peter Blacker

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Produced for Telemundo Studios by Argos Televisión, Señora Acero (75x60’) was written by Roberto Stopello (La Reina del Sur) and directed by Miguel Varoni (Señora Acero season one) and Carlos Villegas (El Señor de los Cielos). Joshua Mintz y Mariana Iskandarani (El Señor de los Cielos) serve as executive producers.

Blanca Soto is the star of the novela.

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Sabadazo, a production by Alexis Núñez Oliva for Televisa, broadcast on Canal de las Estrellas in Mexico and Latin America, will be aired on Saturdays from 8 to 11pm on Univision in the US starting October 17th, replacing Sábado Gigante, which ends after 53 years on the air.

This night magazine, comprised of 95% humor, and hosted by Omar Chaparro, Cecilia Galliano and Laura G, is about to reach its fifth year on the air.

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In season two, From Dusk Till Dawn: The Series travels between Mexico and the edgy, tricked-out Texas of Robert Rodriguez. It also deepens and complicates the core relationships between the characters, while adding new faces and new dynamics. The series is a Miramax production in association with Rodriguez International Pictures, FactoryMade Ventures, and Sugarcane Entertainment. Miramax is distributing the show internationally in all territories.

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The weekly series introduces viewers to TED Talks featured in Spanish that will focus on “ideas worth spreading.”

Hispanic influential leaders will share their own insight from personal knowledge and first-hand experiences. Soy TED (13x60’), hosted by Vme TV Chairman Eduardo Hauser, will embrace TED’s spirit of curiosity and learning through fascinating conversations about TED Talks and original videos that energize new T H X T H E N TO R T H around thinking I science, I G TI HFinnovation, T S E F F learning, food, success, and the S SS SS Ncondition.

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Nat Geo Mundo explores the brain and the singularities of the bilingual psyche in the new series Asombrosamente (10x30’). In the show, host and famous Mexican music artist, Aleks Syntek, takes the audience through a series of interactive games and tests carried out by scientific experts throughout multiple cities in the U.S. and Latin America to better understand how the brain works.

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Featuring a stellar cast including Jeimy La Banda (13x120’) is a music-based Osorio and Modesto Lacen -who give reality competition developed by life to Celia Cruz and Pedro Knight Univision Communications Inc. (UCI), during their younger years- with the Simon Cowell’s SYCO Entertainment introduction of Aymee Nuviola and and Haim Saban’s Saban Brands. It is Willie Denton playing the couple in produced by FremantleMedia Latin their later years, Celia (80x60’) is a America. The executive producers of FOXTelecolombia and RCN production the show are Simon Cowell and Ricky brought to the screen of Telemundo, Martin, who also serves as a judge delivering a new and innovative alongside Laura Pausini and Alejandro programming style to its viewers. The Sanz, and is hosted by Alejandra drama series is directed by Víctor Espinoza. With a new take on the O N E W E E WCshow R W W E N T E alongside Liliana Bocanegra, singingN Ecompetition format, R I R S TH ILa V Mallarino N N N T N E F T with Nelson Martínez as Executive Banda will search the US and Puerto S S S S S E and script based on a P I S O D E Rico toE Aput the N together E A E N N E AProducer N N Ea T R E N R S EI A O S O Nultimate W S O S OA S O S O screenplay by Andrés Salgado Latino super group.

F T H V A C O N II F E W I F EI X T H E TN R STUTHE V O H I R TWO NEDWU C E XN TTLHA S I CO R T H VI G C O H NI PE R EWC I E HC NI AN IE ON RE N H N NO E TS S L TS I E F P TI F E FF R and PaulT Rodríguez.

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There is a 5.000 sq mt mechanic´s garage where the most amazing transformations in Mexico take place: limousines, funerary cars, special vehicles, complete restorations and cars made from scratch. The owner is Martín Vaca, a man raised amidst the cars his father repaired. Clients from all parts of Mexico, Central America and the US come to the workshop. Vaca and his team, who have done more than 2,500 transformations in the last 20 years, are F T H R T H theF Ocenter of the Mexicánicos I series I X T H S F (6x60’) that is now on its second season.

S S S N E A Produced

by Drako Media.

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Luis Torres-Bohl

Fernando Polar

Luis Torres Bohl is the president of Mexicanal, the network he created and launched in 2005. He has more than 25 years of experience in telecommunications, including the development of cable TV systems and satellite-delivered programming services. Born in Peru, Torres-Bohl moved to the United States in 1972. He has a master’s degree in Mass Media and another in International Marketing from the University of Syracuse.

Fernando Polar has been Mexicanal’s VP of Finance and Business Development since its inception in 2005. As such, he is responsible for overseeing ad sales on behalf of the network’s clients. Polar has a background in corporate finance and economics. He studied at Universidad del Pacifico in Lima, Peru and holds a master’s degree from the University of Miami.

President

www.mexicanal.com P +1-770-398-7850 info@mexicanal.com 10

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Vice President of Finance and B usiness D evelopment

Robert Watson

Betti Ortega

Robert Watson’s experience includes marketing, business strategy, content acquisition, product management and competitive analysis.

Additionally, he has managed the contractual relationships for more than 600 channels of programming. An expert in his field, Watson has spoken at and moderated multiple sessions at industry conferences. He is a past-president of the Cable & Telecommunications Association for Marketing (New York chapter).

Betti Ortega’s responsibilities include managing Mexicanal’s relations with distributors, and developing its marketing, communication and sales campaigns, as well as in-market, in-language viewer campaigns. Before joining Mexicanal, Ortega worked at several medium and large PR agencies. She has extensive experience in communications, government relations, consumer products, financial services and other industries.

SVP of U.S. Distribution

Founded in 2005, Mexicanal is celebrating its 10th anniversary. The Spanish-language network —a joint partnership of Atlanta-based Castalia Communications and Mexico-based investment fund Innokap— provides Mexicans living in the United States with entertainment, music, sports, news and cultural programming from their hometowns. Connecting more than 3.5 million viewers, Mexicanal offers useful

VP Marketing and PR

Demian Torres-Bohl

VP Production and New Media Demian Torres-Bohl has worked with Mexicanal since its inception in 2005. He is an experienced producer and currently leads the network’s new media and special projects initiatives, such as VOD and OTT services. His production credits include the Mexicanal docu-reality series Rayo Vida de Lucha and Son Mariachis. A multifaceted communications professional, Torres-Bohl also supports the network’s marketing, PR and social media efforts.

information on immigration, news and education, as well as its own original productions and the best programming from affiliate broadcasters, independent producers and local access stations in regions across Mexico, including Puebla, Jalisco, Michoacan, Guanajuato, Aguascalientes, Guerrero, Oaxaca, State of Mexico, Nuevo Leon, San Luis Potosi, Sonora, Hidalgo, Campeche, Chiapas, Veracruz, Queretaro, Yucatan and Zacatecas.

O T T

YipTV: Our goal is to bring live linear content to the underserved market space OTT the fourth generation of delivery in TV service

Michael Tribolet

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“OTT is really the fourth generation of delivery of TV service. First there was Free to Air, next was cable, then Satellite and finally OTT via the Internet. It allows consumers to have what I call the three C’s, Content, Control and Community at their fingertips using their smart devices.

The legacy will be centered around a consumer being able to watch whatever they want, wherever they want and for content creators to go directly to the consumer, bypassing all of the legacy in between,” commented Michael Tribolet, YipTV´s CEO.

He explained that the service offered by the company is called freemium, where only 17 channels require a phone number and email address for free, forever. “Then we give you 9 premium channels for free for 7 days and then, if you want to continue watching the channels, it costs US$14.99 per month. YipTV has a total of 88 channels today. Our business, much like the past consumer online businesses we have created, are based on subscription only. We are working on advertising, but our business does not depend on it.”

Tribolet adds that YipTV is focused on bringing linear content into the US. “Our goal is to bring live linear content to the underserved market space and to be the multicultural market’s best-informed choice for OTT TV.”

Tribolet points out that one of the motivations to enter in the US Hispanic OTT field is that it is the most rapidly growing demographic group and also the most underserved.

“We are providing linear TV over an OTT platform. Cost to provide the services allow us to have a US$14.99 price per month. We are able to develop App’s and not devices. Also we are able to use an adaptive bit rate technology that streams the most efficient stream size to the customer for an incredible experience,” he explains.

When consulted on how he perceives the industry five years from now, he commented: “I see everything in the phone and video being embedded in the DNA of the chipsets, developed to support smart devices. Much like what the microprocessor did to the PC business. Devices will make it easy to both watch and create content on the fly that can be instantly shown around the world in seconds.”

Maribel Ramos-Weiner

Jenaro MartĂ­nez, director de Axtel TV

O T T

Somos Next caters to the OTT market with its brands FlixLatino and Pingüinitos The company Somos TV has a successful career path in the US Hispanic market, with presence in pay TV. Now, following the current trend, it also taps the OTT field through Somos Next.

Luis Guillermo Villanueva

José Antonio Espinal

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“We must be covered in the all the media and every platform. These last years, we have grown a lot and it is another way to reach users with the same content quality as always. OTT has opened and it’s important. There is data that proves that Hispanics are active in the OTT consumption market, especially through mobile devices. We are a company devoted to the Hispanic market and we have to be aware of these trends, OTT is one of them”, expressed Luis Guillermo Villanueva, COO at Somos Next, FlixLatino and Pingüinitos; and José Antonio Espinal, Business Development VP at Somos Next, FlixLatino and Pingüinitos.

Espinal announced that they are distributing contents via OTT to the platforms that are in the market in that business. “Whenever we can, we distribute these contents branded as FlixLatino and Pingüinitos. Until now we are distributors. We have already closed several deals, always aiming to keep our brand. We know that in OTT brands are very important”.

Villanueva said the company model is mainly digital distribution of the catalogue among their clients. “Other business models are VOD where we have a page, the YouTube channel FlixLatino, in which people can purchase an HD film for US$2.99 and US$0.99 if it is SD, to raise awareness about these contents. That is where we are seeing the possibility of having our own SVOD platform”.

They already have contracts with Amazon, DIRECTV and other players in the market.

“FlixLatino is a premium quality film channel through YouTube, with a catalogue of more than 400 titles, transactional VOD and we are evaluating the possibility of having it in SVOD, which would be our own platform, and also to distribute to other media”, he mentioned.

The OTT channel Pingüinitos, present in YouTube, is the company’s most recent initiative in this area. It is oriented to 0-5 year old children.

“Animation is a genre that has great demand online. Contents without any kind of advertisement, that don’t affect children’s growth experience.

Access is free. It is in a promotional stage to see the market’s response. In two months we will have the official launching”, adds Villanueva.

The contents of Pingüinitos are short format series, 2 to 7 minutes per episode, in neutral Spanish.

Olympusat: VEMOX will offer 100 live Spanish-language streaming channels Olympusat and Viaccess-Orca are in a joint venture to offer VEMOX

Tom Mohler, CEO of Olympusat, talked about the benefits that OTT offers versus linear TV.

Tom Mohler

Mohler cited that out of the 13.5 million Spanish-language-dominant homes in the United States, the pay TV industry has only managed to attract approximately 4 million homes to one of the cumulative Spanish-language TV packages offered by most providers. This would imply that 9.5 million Spanish dominant homes do not have pay TV at all. It also implies that they don’t have broadband.

“When operators launch Spanish OTT, they will have a legitimate chance to get the 9.5 million Spanish dominant nevers. This opportunity allows them to acquire a video customer, as well as a broadband customer,” Mohler points out.

He said there are three main barriers keeping Spanish dominant homes from pay TV: The first is credit standards. “Millions of Spanish-language-dominant

homes are rejected due to lack of sufficient credit. Operators reject customers without established credit because of the huge capital they must invest in set-top-boxes and general installation. These same credit standards are generally applied to broadband, which also limits the ability to acquire Spanish-languagedominant Internet customers”, he adds.

The second barrier is lack of HD. “The average Hispanic in the U.S. is 24 years old, why would they want to order a Spanish tier without HD? Providers like Charter Communications and Verizon FiOS TV have embraced Spanish-language HD networks on their Spanish-language TV package.

This could eventually pose a problem for other operators who don’t. With the continued onset of OTT providers offering Spanish-language HD, this would increase the wish for the other operators to offer Spanish-language HD Networks,” he says.

The third barrier is the English language buy-through. Mohler says Spanish-language-dominant homes

are not only price sensitive, but also watch 78% of their TV in Spanish. In order for them to watch the channels they want, they must purchase and pay a lot for packages that include English-language channels they don’t want.

“OTT solves all of these problems and creates the ultimate ability for the operator to offer flexible packages.

Olympusat introduces and hopes everyone can see VEMOX, as their OTT solution and capture the 9.5 million Spanish-language-dominant homes,” indicated Mohler.

Olympusat and Viaccess-Orca, a subsidiary of Orange, are in a joint venture to offer VEMOX, the OTT platform. Other major partners include: Accedo, Harmonic, Cisco, Akamai and Amazon CloudFront.

VEMOX will offer 100 live Spanishlanguage streaming channels (at least 30 in HD). It will also include an initial 5000 hours of VOD. That number will grow by 1000 hours each month.

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Sling TV: Our goal is to address the main points that have driven so many away from the traditional pay TV model

Roger Lynch

“The way consumers are watching TV today is changing. We know this because the number of total U.S. households is growing, but the number of pay-TV households continues to decline. Since the beginning, our goal at Sling TV has been to address the main points that have driven so many away from the traditional pay TV model, and grow the pay TV industry once again. With no long-term commitments, credit checks or additional hardware installation, Sling TV has been the answer that many have waited for,” says Roger Lynch, CEO, Sling TV. When asked about the benefits of over-the-top versus linear TV, Lynch said that with OTT services like Sling

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OTT services give customers immediate gratification

TV, customers get immediate gratification. “They can download the app from their phone, sign up for an account and within minutes have access to live TV wherever they are.

There’s no waiting around for additional hardware to arrive or tedious installation appointment windows, and new customers can try the service before they pay for their first month with our seven-day free trial. Coupling the simplicity of our service with a US$20 per month price point makes Sling TV a win for our target consumers.”

The executive commented that towards the future he expects other OTT services to enter the market, which will ultimately grow consumer

awareness and demand for services like Sling TV. He mentioned that more and more niche players that aggregate interesting content in smaller packages will appear, but the entry barriers will remain high for services that aim to get premium content like Sling TV. “New OTT providers face challenges such as navigating the complicated TV business. If you’re not already in the industry as a provider, it’s even more complicated, because you have very little negotiating power in programming deals,” he said to conclude.

O T T

TuYo aims for true Latino content

Pongalo: OTT has indisputably changed the industry Pongalo offers 10,000 episodes of telenovelas annually

Jorge Granier

For Jorge Granier, CEO of Latin Everywhere, the continuous growth of the Hispanic market in the US, represents a huge opportunity to develop and extend the brand, Pongalo. “We have seen an increasing demand thanks to our contents through traditional platforms like Netflix, Hulu, Amazon and Google, and seeing there wasn’t an exclusive spot for this audience moved us to launch our own alternative.”

Granier explains that the service is a combination of AVOD and SVOD, a freemium model. “There is no other service in the market that is freemium and exclusively aimed at the Hispanic audience. We are firm believers in the audience’s power to decide how and when it wants to consume its favorite contents. We want to give them a real option where they can watch what they want to on their own terms”, he states.

Pongalo offers annually 10 thousand episodes of telenovelas and they are about to add 40 thousand hours more of content.

“Comedy and novelas are the contents that are most in demand.”

“I think OTT has indisputably changed the industry. The TV viewer not only has more power, but it has created a bigger ecosystem in which content producers have more opportunities”, stated Granier.

American experience,” explains Pete Salgado, Founder and CEO of TuYo.

Pete Salgado

TuYo´s goal is to reflect an authentic Latino programming, a place where multi-generational viewers can feed their entertainment needs.

“Our app will be preloaded on TruConnect lifeline smart phones in the state of California, and we are working closely with telecommunication companies on providing options to the Latino consumer. We currently have 300 hours of documentaries and originals such as video shows, lifestyle and reality.

We will represent the Latin

He announced they have plans on producing reality and video shows with mini-series in the near future, and says they have great relations with Lionsgate, Warner Bros. and VIP 2000 TV as distributors. “We are also working with cable networks on developing ideas digitally prior to them airing on linear TV.” Salgado mentions that TuYo has exclusive content, video shows, reality, sports, and capsules of influencers. “These pieces, as well as licensed documentaries and series will be on VOD. We will also have PPV concerts and original music programming. We are currently in Latin America and will expand out”, he mentioned.

When asked to comment on the benefits of OTT versus linear TV, Salgado said that “linear gives us the base, OTT give us the freedom of content.” www.produ.com

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OTT Providers in the US Hispanic Market Y ip TV

FLAMA www.yiptv.com 515 North Flager Dr.,Suite P-300 Northbridge Centre.

West Palm Beach, FL, 33401 T +1-561-914-8655

www. corporate.univision.com / www.theflama.com 605 Third Ave. 12th Floor New York, NY, 10158 T +1-212-455-5200

Yamin Segal,

Director of Programming and Production

Michael Tribolet,

Chairman, Co-Founder & CEO

Carmen Tribolet,

Co-Founder & Executive VP

Chuck Gaspari,

Co-Founder & General Counsel

Mark Holodnak,

Chief Financial Officer

Steven Benanav,

VP Content Partnerships & GM

Scott Moscatelli,

Director of Marketing

Alexis Tirado,

Editorial Director

Giancarlo Paolillo,

Chief Information Officer

Víctor Iasprizza, Tomasz Sarnowski, VP Engineering

Sekar Desamangalam,

VP Content Acquisition

VP Research & Business Development

A lterna TV

O lympusat www.alternatv.us 2020 Ponce De León Blvd. Suite 1107 Coral Gables, FL, 33134 T +1-786-609-9619

Aymeric Genty, CEO

Roberto Pérez Irausquin, Alejandro Peñafiel, Senior Director Distribution & Marketing

Content Director

www.olympusat.com 560 Village Blvd.

Suite 250 West Palm Beach, FL, 33409 T +1-561-906-1971

Leonardo Pinto,

Affiliate Sales Director Latin America & US Hispanic

Luis Jesús Zárate González,

Tom Mohler,

Chuck Mohler,

Chris Williams, CFO

EVP General Counsel

Austin Powers,

Bob Higley,

Isaac Hernández,

Arturo Chávez,

CEO

President of Olympusat Telecom

Marketing Supervisor

S ling TV

COO

CEO Parables TV

VP Programming and Syndication Parables TV

T uyo TV www.sling.com / www.slinglatino.com 9601 S Meridian Blvd.

Englewood, CO, 80112 support@sling.com T +1-888-358-8893

www.tuyotv.net 5250 N. Lankershim Blvd. Suite 500 North Hollywood, CA, 91601 T +1-818 210-5125

Javier Morales, VP of Acquisitions and Licensing

Roger Lynch, CEO

Karen Modlin,

Corporate Communications DISH

José Romero,

Sling Latino Marketing and Strategy

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Glenn Eisen, CMO

Ben Weinberger,

SVP, Chief Product Officer

Sruta Vootukuru, Business Operations

Pete Salgado,

Founder and CEO

Enrique Calderón, Production Director

Colleen Glynn,

SVP Hispanic Networks at Olympusat

Jenaro MartĂ­nez, director de Axtel TV

P ingüinitos

flix latino www.flixlatino.com 2601 S. Bayshore Dr., Suite 1250, Coconut Grove, Fl, 33133 T +1-786-220-0435

Luis Villanueva, President & CEO

Luis Guillermo Villanueva,

José Antonio Espinal, Business Development VP

2601 S. Bayshore Dr., Suite 1250, Coconut Grove, Fl, 33133 T +1-786-220-0435

Luis Villanueva, President & CEO

COO

Luis Guillermo Villanueva,

José Antonio Espinal, Business Development VP

COO

N uev O n

H ulu www.youtube.com/nuevon 3470 NW 82nd Ave. Suite 860 Miami, FL, 33122

www.hulu.com/latino 2500 Broadway, 2nd Floor, Santa Monica, CA, 90404

Karina Catellani,

Head of Social Media

Lina Cáceres,

Director of Content and Production

Luis Balaguer, CEO & Founder

Becky Villaescusa, EVP Talent

Camila Suárez,

Head of Endorsements

Mike Hopkins,

Craig Erwich,

Lisa Holme,

Beatrice Springborn,

Jenny Hall,

Tim Connolly,

Peter Naylor,

David Baron,

CEO

SVP and Content Manager

VP of Content Acquisition

Head of Originals

Mara Arakelian,

Director LatinWE Mexico

SVP Marketing

P ongalo - L atineverywhere

VP of Distribution

M otiva

www.pongalo.com 3250 NE 1st Ave Suite 305 Miami, FL, 33137

www.motivachannel.com 11034 NW 47th LN. Doral, FL,33178

Carlos Granier,

Félix Morante

Chief Digital Officer

VP, Marketing & Image

Sergio Radovcic, Rich Hull,

Executive Chairman

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Jorge Granier, CEO

SVP Sales

Chief Product Officer

Rogelio Jaua,

Nelson Bustamante, CEO

Production & Programming VP

VP of Content Partner

Jenaro MartĂ­nez, director de Axtel TV

p e r s o n a l i t y

Ignacio Sanz de Acedo, CEO and General Manager of ¡HOLA! TV

“On our second anniversary we are ready to face new challenges” After two years in the US Hispanic market and in Latin America, ¡HOLA! TV is already present in 10 million homes, strengthens its ad sales area, and is ready to face the challenge millennials represent

Ignacio Sanz

How do you feel you are positioned in this second anniversary of ¡HOLA! TV? We are very satisfied with our achievements. We continue aligned with the brand’s values and our programming cornerstones: fashion, royalty, destinations, celebrities and exclusives. In that sense we are very pleased. The results in distribution have also been positive. We are present in all the countries in the region. Our distribution is approximately 10 million homes. We are always in conversations with cable operators and subscribers in order to continue enjoying successful growth.

What have the biggest challenges regarding penetration and attention of the US Hispanic market been?

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There are many challenges, mainly regarding distribution, because it is very limited. Where we see greater opportunity is in channels that do not have the performance that subscribers want. This market is very competitive, but we have the advantage of being 100% HD and offering a great deal of VOD content, which supports non-linear strategies and all the elements that could be taken into account by subscribers.

That is a great benefit for us.

What makes ¡HOLA! TV stand out in engaging the US Hispanic and LatAm audiences?

We work with the tools subscribers need: OTT, VOD, and different platforms. At the same time, we create specific strategies for each market. We have a feed specifically

for the US Hispanic market, where we offer content that is different from the one we offer to Latin America.

When producing, we focus on content that is aligned with celebrities the US audience is more interested in, than the Latin American audience. One of our next steps is to include drivers that are more relevant in that market. Regarding acquisition and planning, we make sure to buy programs that have local relevance.

What growth and result goals does the channel have for the third year of operations?

To continue strengthening our relationship with our subscribers. Our distribution goal for next year is to grow 45%. In advertising, continue growing, establishing our infrastructure in the main markets.

This market is very competitive, but we have the advantage of being 100% HD and offering a great deal of VOD content, which supports non-linear strategies and all the elements that should be taken into account by subscribers. That is a great benefit for us.”

El Hormiguero

¡HOLALA!

Is the channel prepared to cover the needs of millennial consumers?

From a programming point of view, we are ready to face new challenges, we have the rights to offer our contents in different platforms. We also have strategic alliances to take this content to our subscribers and each day we make content that is more aligned with millennials.

What is your performance in ad sales like?

Our strategy has been to focus on markets where we notice the biggest economic potential, more profitability. For that we have created a pan regional sales force and another one in Mexico. We now depend on quantitative measurements , that is

¡HOLA! Cinema

our next frontier. In Venezuela we already began performing measurements, and that helps us quantify our investment. We are expecting to have measurements performed in Mexico that will help us be more successful in that market, as well as in the pan regional one.

Are Corporate America advertisers backing up Spanish language programming offers?

I think the Anglo Saxon market has a very clear tendency: it is trying to invest in order to reach the Hispanic audience. What is happening is that TV investment is being affected by digital. We have seen a percentage of investment go to those platforms and that has caused TV to be affected.

Mundo ¡HOLA!

Where do you think the Hispanic pay TV market is aiming?

Everything seems to indicate that budgets are being allocated to new platforms. According to what we are seeing in TV consumption, both OTT as well as VOD, I think there will be a shift in investment and a tendency to diversify. My opinion is that in so far as you can create original production to allow subscribers greater flexibility to use and send content, your opportunities to remain in the game increase. Original production also allows different and innovative opportunities to integrate brands in a creative way and satisfy advertisers’ needs.

What has the impact of OTT on traditional TV and on the audience’s consumption habits been?

It is definitely affecting them. I feel there is less patience for people to consume advertising. The topic of non-linear TV is an increasing reality.

Both programmers as well as distributors must make sure they are on the right platforms to cover the needs of these new clients.

Maribel Ramos-Weiner

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Cine Nostalgia and Cine Estelar: Seven years of presence in US Hispanic Carlos Vasallo

Cine Estelar and Cine Nostalgia, signals managed by Carlos Vasallo, celebrate their seventh anniversary in the US. “They were customdesigned to fit the US pay TV subscribers”, says Vasallo, President and CEO of the channels.

A Media Luz Los Tres

Entre Ficheras Anda El Diablo

He stated that the main milestones of Cine Estelar have been to offer premium content without commercial interruptions, managing to keep, throughout all these years, the greatest volume of films with exhibition rights for the channel. This has given them consistency in their programming, which reflects in the ratings and audience acceptance. “No other Spanish-spoken film channel has a comparable offer that includes exhibition rights for multi platform at a nationwide scale and for foreign countries, too.”

As for Cine Nostalgia he stated that it is the classical channel for Mexicans living in the US and abroad. “The

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channel has been alive since June 2008 and has kept a solid presence among the 12 most watched Spanish-language channels in the country. On-screen quality is unsurmountable, there are few repetitions, the products are remasterized and the sound is clear and improved”, pointed out Vasallo.

As well as black and white, Cine Nostalgia offers a special collection of classical films and a great deal of original and exclusive production hours, with abundant musical, cultural and historical images of Mexico.

“Classic films are watched not only by the eldest consumer, but also by young people who share the Mexican cultural heritage and see in Cine Nostalgia a connection with their roots. In fact, in the last demographic profile of the channel, 38.17% of millennials watch the channel frequently”, he comments.

Regarding the benefits of OTT versus linear TV, Vasallo highlighted that OTT is the logical succession to traditional pay TV. “Virtually the only thing that is required is a viable device (a smartphone) and connection to the Internet. If you want to enjoy a broad portfolio of titles and contents, the user is additionally required to be a subscriber authorized by a pay TV provider.

Convenience, speed and portability are what make OTT distribution channel complementary to the linear pay TV through optic fibre, satellite or cable. OTT is here to support the pay TV system”, he commented.

He adds that another benefit of OTT for their affiliates with international presence, is the possibility of standardizing the offer and competing universally with a differentiated offer.

Maribel Ramos-Weiner

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Comcast investing to provide Hispanic customers with programming and services specifically tailored to their evolving needs

Xfinity´Spanish user interface

Heritage Month with the return of our annual Xfinity Free View Latino, focused on discovering and enjoying thousands of hours of the best Latino entertainment available in the U.S. for free on Xfinity On Demand,” says Javier García, VP and General Manager of Multicultural Services at Comcast.

Comcast is carrying out several initiatives aimed at improving the attention it offers its Hispanic clients in the US.

García said that Xfinity Free View Latino is their biggest Latino On Demand event yet, with more than 3,500 hours and more than 5,000 On Demand content choices in Spanish and English from premium, cable and broadcast networks. Featured content this year includes early access to the premieres of several new series before they air live, complete series of many top shows and telenovelas and a selection of blockbuster Spanish-language films.

“At Comcast, our commitment to the Hispanic community is year round.

Now, we’re also celebrating Hispanic

He also made reference to the Xfinity Latino Entertainment Channel (XLEC), the industry’s only Spanish-language

Xfinity Free View Latino is their biggest Latino On Demand event

Javier García

channel available at no additional charge to more than 20 million subscriber homes.

Another relevant novelty by Comcast is the launching of an interface in Spanish for its Xfinity platform.

“We are the largest and best provider of independent Latino programming, with as many as 60 Latino-focused networks in Spanish and English.

We’ve substantially expanded our carriage of diverse cable networks, including nine different Hispanic networks by 17 million subscribers since 2011, and we’ve launched several new diverse networks, including two independent Latino networks –Robert Rodríguez’s El Rey and BabyFirst Americas,” he points out.

“The majority of U.S. Hispanics consider themselves bicultural –with 55% identifying as a mix of both Latino and American. This is impacting the types of entertainment they watch in the home and it’s more about cultural relevance of programming than language.

However, Spanish is still the predominant language spoken in bicultural homes, as it remains a component of family culture long after English proficiency is gained. The Spanish user interface was designed with this in mind to offer Comcast’s bicultural Hispanic customers an immersive viewing experience centered on language choice and greater flexibility to discover and watch their favorite programming,” commented García.

García also added that recently Comcast upgraded several channels such as Univision Deportes, beIN SPORTS, and NBC Universo to HD in select markets and continue to grow their VOD and TV Everywhere offering.

Maribel Ramos-Weiner

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FremantleMedia LatAm: Raising production quality of entertainment shows for US Hispanic Mexico and Telemundo in the US and La Banda (13x120’), launched by Univision for US Hispanic.

La Banda (13x120’), a format created

by SYCO Entertainment and produced by FremantleMedia Latin America, Univision Communications, Inc., SYCO and Saban Brands –first launched in the US- is a source of pride for Adrián Santucho, CEO FremantleMedia US Hispanic, Mexico and Pan Regional and his team.

Adrián Santucho

Adrián Santucho, with 15 years of experience in TV production, is consolidating FremantleMedia Latin America as a high-standard production company for important clients in the region and US Hispanic, such as TV Azteca and Univision, to mention a few.

Two of the shows recently produced

by FremantleMedia LatAm are !Sí Se Puede! (14x120’) for TV Azteca in

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“It is a very interesting project in terms of challenges for the Hispanic market due to the production value and the new elements it has. Bear in mind it is a format in paper we are developing together with Univision to be aired for the first time in the world in this territory, which fills us with pride”, Santucho said.

Santucho coments that FremantleMedia is working with big

¡Sí Se Puede!

La Banda

names for the production of La Banda. “We are working with people who have made shows at a global scale, who know perfectly well what Simon Cowell from SYCO is asking for.

We are making a show with an unprecedented quality standard in Latin America”.

Benavides explained that Simon Cowell from SYCO has great affinity with the audience worldwide. “He knows what he is doing and what he wants to reach. La Banda is a music format full of happiness and youth.

That is why Cowell wants to launch it with the Hispanic audience, because it is an emblem of what he seeks with this format”.

According to Treicy Benavides, Director of Production, FremantleMedia US Hispanic, pre-production of La Banda began in May last year. This year in January, local production started with a pre-casting throughout the US and Puerto Rico, attended by some 10 thousand young people.

“We have managed to work with a very professional team from Latin America, hiring 30 people in the facilities for a year. During the tough recording phase, we could hire 250 to 300 people. It is a very complete production”, stated Benavides.

The executive producers of La Banda are Simon Cowell and Ricky Martin, who is also judge, together with Laura Pausini and Alejandro Sanz. The host is Alejandra Espinoza. Additional producers are: Kelly Belldegrun (SYCO Entertainment), Nigel Hall (SYCO Entertainment), Gert Verpeet and Treicy Benavides (FremantleMedia Latin America), Cisco Suárez and Macarena Moreno (Univision).

Maribel Ramos-Weiner

p r o d u c t i o n

Endemol Shine Latino actively producing in Mexico and US Hispanic produced over 100 hours of A Todo o Nada (Step Right Up) and 17 episodes of MasterChef México, both which have been very successful,” stated Mauricio Piccone, Co-Executive Vice President, Endemol Shine Latino.

He adds that in the US Hispanic market the company is in preproduction of Gran Hermano that will air on Telemundo.

Mauricio Piccone

Endemol Shine Latino is developing different projects for several of its markets, “one is Big Brother in Mexico with Televisa, which recently launched to great ratings after a 10-year absence in the territory. For Azteca, in the last year we have

“We are very excited with the opportunity to produce Gran Hermano for a market that has so many nationalities speaking the same language and many cultural differences. We are also in the development process of the scripted series El Vato with El Dasa that will air on NBC Universo. We are confident the El Vato series will be well received by audiences,” added Piccone.

Big Brother for Televisa

Gran Hermano for Telemundo

The executive explained that for the Hispanic market with Gran Hermano, they are taking on an extraordinary opportunity. “We have so many different cultures within the Hispanic market, yet we all speak the same language. The possibility of having people from Mexico, Puerto Rico, Colombia, Venezuela, Argentina, Cuba and other nationalities will make for great content that will resonate with US Hispanic audiences.

Additionally, it will allow viewers to be reminded of the richness of our culture and language.”

“With multiple projects already in various stages of development and production, including Gran Hermano and El Vato, we are enthusiastic about the future, particularly when it comes to scripted and our staple international formats,” said Piccone.

Piccone mentioned that the version of Big Brother for Televisa is skewed towards a younger audience since it now airs on Channel 5. “This gives us the opportunity to cast and generate content that is bolder and riskier,” he commented.

He added that they are working very hard on the development of El Vato alongside their partners at NBC Universo. “We all believe we have a great opportunity in our hands with this project as it promises to resonate with the Hispanic community in the US, which is in large part made up of immigrants from throughout Latin America. We are excited that El Dasa is fully on board and that the story is so close to his own life’s story; a tale of hard work, effort, conviction and ultimately success.”

Maribel Ramos-Weiner

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n e t w o r k s

Azteca America strengthens ratings by programming La Hora Ganadora Manuel Abud

Azteca America was the network in Spanish with the highest growth in August this year, according to Nielsen in Adults 18-49 years old, increasing the average audience 41%,

Escape Perfecto

La Isla host´s Alex Lukini

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compared to August 2014, with 2,476 million viewers in that demographic group. The network also had the best audience rate since August 2011 among all TV viewers and among 18-49 years old. It was also the Spanish-speaking network with biggest growth in 18-34 year olds, almost doubling the number or TV viewers, with an 80% growth. In 18-49 year old women, the network had an increase of 41% compared to 2014.

“In May, in our annual Upfront, we announced the debut of La Hora Ganadora, a new one-hour space devoted to interactive family entertainment. Todo o Nada, hosted

by Mauricio Barcelata, aired at 7pm, recently increased its audience 84% in Adults aged 18-49, compared to last year” commented an enthusiastic

Manuel Abud, President and Chief Executive Officer, Azteca America.

Todo o Nada will be replaced by Escape Perfecto (80x60’), the new contest reality co-produced by Sony and Teleset for TV Azteca.

“Escape Perfecto will keep the boost and consistency of 7pm programming, offering our TV viewers high quality production and Rafa Mercadente, a great host, loved by the Hispanic audience in the US”, says Abud.

From Monday to Thursday, the 8pm schedule belongs to adventure, reality, and drama with La Isla. “We are counter programming in prime time with a proven format that offers entertainment to the entire family”.

Escándalos, a VIP 2000 TV production, is another of the novelties they have.

It airs Sundays at 10pm.

Another hit is their soccer programming. “The audience for the Liga MX games on Azteca is still very large.

The network achieved the highest

audience rate in Adults 18-49 years old in the month of August, since 2008 and the demographic increased 34% versus 2014. It was watched by 3,136,000 TV viewers and 1.8 million Adults 18-49 years old. It had bigger growth than Univision and UniMás in the main demographics, including Adults 18-49 years old”, he highlighted.

In the last six months the network has launched several initiatives in partnership with other entities. One is with Children’s Miracle Network Hospitals for the campaign Salvé Un Angelito… ¡Te Toca! “We are proud of being the media partner for this TV event in Spanish that seeks to collect funds for the children’s hospital network”.

The campaign is accompanied by the stories of 60 patients from the Children’s Miracle Network Hospitals, that will be aired in 5 to 7 minute segments each night during the Hechos Nacional newscast.

Maribel Ramos-Weiner

o p i n i o n

Despite the buzz, US Hispanic TV is also suffering

By Jack Alfandar y C E O S at ao M e d i a & 15Pos t

Despite the attention that Hispanic television and other Hispanic media have received as of lately, the status of the Hispanic TV business in the United States is not unlike that of the business in the general market. A business profoundly affected by the competition and change that digital platforms have brought, which have impacted the way people watch television as well as the content they consume. The impact on ratings has been gradual but significant and has affected everyone. Established networks have been continuously losing audience over the past few years, and save for a handful of

exceptions, neither a big, expensive and star-studded entertainment format, nor a tape show from Mexico or anywhere, has allowed them to reach the audience levels of just 3 years ago. That is not my opinion, but the facts.

Digital platforms, starting with YouTube and its short format videos, to Netflix and its large original productions, have brought the public alternative ways of how, when and what to watch. A heavily fragmented market that came about with the emergence of cable television in the past decade is today even more fragmented. Today, a new generation

is native to digital and consumes most -if not all- of its video content through these new platforms.

However, the erosion of ratings is not only attributable to the new platforms, but also to content that is conceived and implemented for old television.

The times of bigger is better are over.

That formula no longer works.

Viewers are just not there, for big linear productions. The new generation of viewers, young and old, is not easily swayed. They want quality, originality and convenience.

They consume their video digitally and through platforms such as

Facebook and Snapchat. And in this digital realm, gathering the audiences required to justify large format productions, has become harder if not impossible. TV companies must rethink the content they produce so it will fit the new digital reality.

Internet video and TV are converging as eyeballs spread across platforms and US Hispanic TV has not escaped unscathed. The business is undergoing massive change, but it’s not going to disappear. However, those who do not change the ways they create, produce and distribute content will fail to stay relevant.

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s p o t l i g h t

Patricia Illingworth

Del Huerto A La Mesa

INTI Network has plans to produce in the US for 2016 INTI Network is a cable channel and multi platform that is 100% in Spanish and promotes a conscious and healthy lifestyle, covering topics such as health, travel, well-being, art, film, inspiration, adventure, and exercise, among others.

INTI Network, after two and a half years in the Latin American market, already reaches 15 million homes in the region through the main pay TV operators in Chile, Colombia, Peru, Ecuador, Honduras, Guatemala, Paraguay, Dominican Republic, Bolivia, Venezuela and soon this year, Panama and Mexico.

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“We just signed a contract to finish this year off with two important cable operators in the US. For the time being, we are producing in Latin America, but have plans to begin production in US Hispanic in 2016”, commented Patricia Illingworth, Marketing Manager of the signal.

She added that the channel is currently live and in VOD on their website under subscription. “And now you can also watch us on Apple TV and Sony’s Smart TV. We are developing new digital platforms to offer our channel, to launch next December”, she explained.

Ernesto Lombardi

TV Chile develops platform for TV everywhere TV Chile has more than 2.7 million subscribers in US Hispanic. It is present in almost all the major cable operators: DIRECTV, Comcast, Charter, Cox, Cablevision, AT&T, Verizon, Time Warner, NCTC, Suddenlink and Frontier. “The only one we are not in is DISH Network, which is a pity since it was the first operator that TV Chile counted on when it launched it package Dish Latino in 1998”, said Ernesto Lombardi, Manager of International Business and International Channel at TV Chile.

The channel is also available on Guao TV, among other OTT services in the market. “We are also developing the launching of our own TV Everywhere platform”, announced Lombardi.

As for more requested contents, Lombardi highlighted soccer and mentioned that TV Chile airs two Chilean national championship games live every weekend, as well as the programs Show de Goles and Fecha de Fondo.

s p o t l i g h t

MasterChef

Elegidos

Carlos, Rey Emperador

Telefe has more original programming

TVE launches its new channel Star HD

Telefe´s international signal continues adding original high quality programming. One of the main shows is Elegidos, la Música en tus Manos, aired live and direct from the open broadcast Argentinean channel.

It is the Argentinean version of Rising Star from Keshet International, a musical talent show in which the audience, through the application Mi Telefe, can choose the future music star.

Corporación RTVE launches Star HD, a channel conceived to offer TVE’s best fiction (80%) and entertainment (20%) products with high quality levels, both in production as in broadcast in HD. It was launched in Jornadas Internacionales of Buenos Aires for Latin America and now it will be introduced during the 13th Annual Hispanic Television Summit from New York to the US.

The second season of MasterChef is also being aired and, when it ends, two seasons of MasterChef Junior will be broadcast. This is the children´s

version of Endemol Shine Group´s cooking reality show, where amazing 8 to 13-year-old cooks, chosen from a huge multitudinous casting, take part.

Regarding fiction, they have Historia de un Clan, a police thriller coproduced by Telefe and Underground Producciones, with support from the Incaa. It is based on a true story about the Puccio family, who, in the 80´s kidnapped people they were acquainted with, collected the ransom and killed them.

It will include the series that have been most successful in Spain and with impact on the international

market, where they have made their debut. Among these: Isabel, The Lady, Gran Reserva, Los Misterios de Laura, Cuéntame, Águila Roja, El Ministerio del Tiempo and Carlos, Rey Emperador, which continue in the historical productions line that has been very well received by the audience.

Regarding entertainment, the channel will program Españoles por el Mundo, Destino España, Comando Actualidad and Un País para Comérselo.

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s p o t l i g h t

Mar Martínez Raposo

Yair Martínez

Vis a Vis

Atresmedia: Our signals are complementary Cinema Dinamita to debut in the US Mar Martínez Raposo, International Manager at Atresmedia, company that has three signals in US Hispanic: Antena 3 Internacional, ¡HOLA! TV and Atres Series, is optimistic about what the future holds for these channels.

“The three channels are very complementary, very different. We are happy. We know it’s hard, but our teams are super professional, our product is of utmost quality.

Interesting months lie ahead”, she expressed.

She indicated that the last two years have required hard work with cable operators.

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“We have advanced a lot with these three channels. At the beginning of 2015 we entered Comcast, Charter and Cablevision with Atres Series and, recently, Liberty Puerto Rico. We have started talks with a number of pay TV operators. Antena 3 Internacional had a very driven 2014, joining DISH, Cablevision, Charter, Comcast and Verizon”, adds the executive.

She commented that for Antena 3 Internacional (in the market since 1997), the great take off occurred upon entering Verizon and Comcast.

“The year 2014 was wonderful. We also kept our distribution agreement with Time Warner Cable”.

“We are very excited with the launching of Cinema Dinamita on Comcast’s Xfinity TV Latino platform, which currently has around 750 thousand TV homes. This could represent an average of 3 or 4 million people”, expressed enthusiastically Yair Martínez, Cinema Dinamita’s CEO. He says they have the appropriate content to compete. “The TV business is very competed and saturated, but Cinema Dinamita has the mexican film contents that can make a difference. We are 85% devoted to mexican film. Thirty years ago we began by developing, conceiving and shooting our own popular films”, explained Martínez.

He added that initially, they placed their product in movie theaters in the US, Mexico and even Central America.

But that business model deteriorated so then it was mostly sold via DVDs, pay per view, and VOD where they were very successful. “To this date we have developed, together with our partners, between 200 and 300 films. It has been a self-sustaining program, that has left enough money to continue investing. That is where the idea of placing this content on a TV offer came from”.

The channel was launched in mid 2013 in 10 Spanish-speaking countries: in Central America, South America and the Caribbean. It is a joint venture between América Móvil and Frontera Films (Mexico City).

P

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Cast of the second season of Señora Acero

Actress Astrid Hernández

Leading actor José Luis Resendez and his wife Ivette Durán

Actor Mauricio Henao

¡Sí Se Puede!

Adrián Santucho from FremantleMedia Latin America

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Cast of ¡Sí Se Puede!

Director Alejandro Calva

Actor Fidel Garriga

Director Miguel Varoni and his wife, actress Catherine Siachoque

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Joshua Mintz, EVP Scripted Programming & GM Telemundo Studios; Michel Duval, Blanca Soto, Lincoln Palomeque, Litzy and José Luis Resendez

Producer Epigmenio Ibarra from Argos Televisión, leading actress Blanca Soto, and Joshua Mintz from Telemundo

Launching

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Leading actress Blanca Soto

Actor Claudio Roca

Actor Francisco Calvillo

Actor Pedro Martín

F r e m a n t l e M e d i a L at i n A m e r i c a

Actor Eduardo Amer

Actor Tuto Patiño

production in

Richard Borjas from Telemundo

Mexico

Rodrigo Fernández of TV Azteca

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Ceremony

f o r t h e r e n e w a l o f b r o a d c a s t i n g r i g h t s f o r b e IN

Antonio Briceño from beIN SPORTS and Javier Tebas, President of La Liga

Francisco Giménez from Hemisphere, Roy Meyeringh from beIN SPORTS and Óscar López from Overon

Ex Real Madrid soccer player, Fernando Morientes; Javier Tebas, President of La Liga; José Vidal Hernández, President of the First Division Soccer League in El Salvador and Patrick Kluivert, ex FC Barcelona soccer player

beIN SPORTS talents: Andrés Cordero, Ana Cobos, Ray Hudson and Phil Schoen

N at G e o M u n d o

Hosts Carmen Boquin and George D. Metellus

The ex Real Madrid soccer player, Fernando Morientes and Patrick Kluivert, ex FC Barcelona soccer player

p r e s e n tat i o n i n t h e

Nat Geo Mundo team: Molly Mulrain, Aleks Syntek, Verónica Montali, Teresa Da Silva and Carmen Larios

Doctor Nicole Wicha from the University of Texas

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S P ORTS

from

L a L i g a E s pa ñ o l a

in

Miami

Antonio Briceño from beIN SPORTS and Javier Tebas, President of La Liga

Hosts Brittany Arnold and Fernando Cevallos, both from beIN SPORTS

Talents from beIN SPORTS: Ignacio García, José Bauz, Juan Fernando Mora, Jorge Ottati, Pablo Mariño and Alejandro Farffann

Miami Culinary Institute

The Miami Culinary Institute was the venue of the presentation

Mexican singer, composer and presenter Aleks Syntek hosts Asombrosamente

Carmen Larios from Nat Geo Mundo

Carmen Larios from Nat Geo Mundo, host of Asombrosamente Aleks Syntek and doctor Nicole Wicha from the University of Texas

powered powered by by

Acquire Acquire new new subscribers subscribers

and and capture capture the the 9.5 million 9.5 million US US Hispanic Hispanic homes homes thatthat don’t don’t havehave Pay Pay TV * TV *

Jenaro Martínez, director de Axtel TV

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ForFor more more information, information, please please reach reach outout to your to your affiliate affiliate representativeS. representativeS. JohnJohn Baghdassarian Baghdassarian johnb@olympusat.com johnb@olympusat.com 818.321.8514 818.321.8514

Courtney Courtney Huber Huber chuber@olympusat.com chuber@olympusat.com 410.274.9722 410.274.9722 BESTBEST IN CLASS IN CLASS PARTNERS PARTNERS

*Source: Based *Source: on Based independent on independent analysis analysis of demographic of demographic and subscriber and subscriber information information provided provided to Olympusat. to Olympusat. +VIACCESS-ORCA +VIACCESS-ORCA PLATFORMPLATFORM

Jenaro MartĂ­nez, director de Axtel TV