PRODU Hispanic 10#1 INTX

2015

INTX: The Internet & Television Expo - Chicago

T h e OTT

offer specific for

US H i s p a n i c

c o n t i n u e s to e x p a n d

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Challenges

For Adrián Santucho, CEO for US Hispanic, Mexico and Pan-Regional, at FremantleMedia, the Hispanic market in the US represents a challenge, since it means producing content in Spanish for a Hispanic audience which is also interested in content in English, therefore the quality and originality of their productions are a never ending task to identify the needs of this audience. “We are very proud to coproduce the new Syco format, La Banda, together with Univision. It is an innovative show in its category, with a new twist to the singing competition format that highlights Hispanic identity and talent”.

Adrián Santucho

Expertise

Cisneros Media appointed Wilma Maciel as Vice President, Content Management & Acquisitions for Cisneros Media Distribution (CMD).

Based out of the Cisneros corporate headquarters in Miami, Florida, Wilma will report directly to Marcello Coltro, EVP of Content Distribution of Cisneros Media. “We are fortunate to be able to count on Wilma’s extensive expertise in the media industry as her role will be instrumental for the continuing implementation of our plan to consolidate the operations of the Pay TV and content sales areas of Cisneros Media Distribution,” stated Coltro.

Netflix’s rapid growth in Latin America and the increasing relevance of their original contents are a great opportunity for the director Gary Alazraki from Alazraki Entertainment, who is currently producing Club de Cuervos (13x60’), the first original series in Spanish by this platform, who stated that it is necessary to have quality contents in countries like Mexico. “For Mexico it has been an awaited opportunity and for me even more. When we were in college we all dreamed of making TV shows or films somewhere and knowing I am making them means closing a 15 year cycle”, said the director.

Gary Alazraki

Added strength

Wilma Maciel

NBC Universo designated Bilai Joa Silar to SVP, Programming & Production. She will report to Rubén Mendiola, President, NBC Universo. Silar has 20 years of years of experience in TV programming and production. Most recently, with Discovery Communications, Inc., she served as VP, Content, Discovery U.S. Hispanic Networks. In her new role, Silar will lead the development and execution of NBC Universo’s programming strategy to foster the network’s continued growth, and drive all facets of content acquisition, development and production for the channel.

Bilai Joa Silar

CHIEF-EDITOR: Ríchard Izarra - MAIN EDITOR: Maribel Ramos-Weiner

Sonia González - ADMINISTRATION: Luciana Conde, Gueylin Méndez - ART: Sergio

EDITORS: Marcela Tedesco, Cynthia Plohn, Lucas Robledo, Vanessa Maldonado, Jaime

Szwarcberg, Liliana Martínez - PHOTOS & VIDEOS: Ana Magnani, Sofía Izarra, Luz Nis,

Quintero, Vladimir Martínez, Cristian Vergara Vargas, Aliana González, Nastascha

Ignacio Izarra, Manuel Mejía - SYSTEMS: Mauricio Roda - TRANSLATION: María Carolina

Contreras, Carmen Pizano - SALES & CUSTOMER SERVICE: Roko Izarra, Valeria

Leandro A. - CORRECTION: Luis Alberto Magnani - SUBSCRIPTIONS: Elangy Trujillo

Nardecchia, Sebastián Novacovsky, Mara Fernández, Amy Ibarra, Kalú Fermandois,

37 NE 28th St. Miami, FL 33137, EE UU - INFO: info@produ.com; ventas@produ.com;

Matías Stetson - PRODUCTION: Andrea Jurado - DATA: María Carolina Bermúdez,

subscriptions@produ.com - T +1-305-256-6774

Jeimy Pinoargote, Luz Andrea Hernández, Karen Steel, Vanessa Yegres, Yvonne Briones,

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Opportunity

www.produ.com

Growth

Discovery U.S. Hispanic had its highest rated quarter on record for its portfolio.

According to Nielsen data, Discovery’s U.S. Hispanic channels grew +17% year over year (YOY) and +16% from the previous quarter, making Discovery en Español and Discovery Familia two of the most popular networks among Hispanic viewers in the U.S. “Discovery Familia’s record ratings, coupled with Discovery en Español’s consistently successful results, validate the effective programming strategy implemented by our U.S. Hispanic team,” said Carolina Lightcap, Head of Content for the portfolio of Discovery Networks Latin America/U.S. Hispanic.

Carolina Lightcap

Co-production

Universal Cable Productions (UCP) partnered with Televisa USA, a division of the Grupo Televisa, to co-produce two fiction series based on Latin American properties: Pantera, on the popular Mexican comic book from the 70’s, and Allies, an adaptation of the Argentinean series Aliados. “Crime and science fiction are two of the most coveted genres in the world, and Universal Cable Productions, with its proven history of creating innovative multiplatform contents, is the perfect partner for these productions”, said Chris Philip, head of Global Production and Distribution at Televisa USA.

Health & wellness

HITN-TV has formed a new partnership with NatCom, a leading developer of content on health & wellness, amongst other topics, for nearly two decades.

“Our partnership with NatCom aligns with HITN’s commitment to inform our viewers on such important topics like health and wellness. We couldn’t be happier to bring to television the compelling programs being produced

by NatCom,” said Florentina Almonte, HITN’s Director of Programming.

Florentina Almonte

End of an era

Chris Philip

After an incredible run of more than 53 years, Univision Network’s top-rated variety show, Sábado Gigante, hosted and created by Don Francisco (Mario Kreutzberger), will end its current cycle on September 19, 2015 to coincide with the end of the 2014-2015 broadcast television season. Kreutzberger will continue contributing to Univision with new projects and by hosting entertainment specials and campaigns such as TeletónUSA. He will also take part in Univision’s ongoing efforts to look for and develop new on-air talent and professionals.

Mario Kreutzberger (Don Francisco)

www.produ.com

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Sales

Miami-based

Aurora Bacquerie is the new Director of Affiliate Sales for Latin America at Olympusat who reports to the CEO of the company, Tom Mohler. Bacquerie has over 15 years of international experience in the areas of business development, strategic planning, negotiation and construction consulting. In her new role, Bacquerie will oversee the development of all sales of Olympusat’s Spanish-language networks to MVPD’s and OTT players in Latin America.

Aurora Bacquerie

Mauricio Piccone

Programming

Vme TV has inked a deal with Off the Fence to broadcast a total of 75 hours of nature-focused, educational programming, beginning May 2015.

“Vme TV is pleased to collaborate with Off the Fence and expose our viewers to programming that is rich in knowledge and cultural learning. We hope to engage families and build on their understanding of their surroundings with content that will offer them a fascinating learning experience,” said Doris Vogelmann, Vme TV’s VP of Programming.

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www.produ.com

Daniel Rodríguez and Mauricio Piccone have been appointed co executive VPs at Endemol Shine Latino. They will work from Miami and will be in charge of sales and production in Spanish in Mexico and the US. Rodríguez will supervise all the sales initiatives of Endemol Shine Latino. Piccone will be in charge of the division´s programming initiatives in Spanish. Endemol Shine Latino is working on several projects, among them, Big Brother and Me Caigo de Risa with Televisa, and with TV Azteca A Todo o Nada.

Primetime series

Telemundo and Estudios TeleMéxico signed a multi-year agreement through which Estudios TeleMéxico will produce primetime series and novelas for Telemundo the U.S. Telemundo Internacional will distribute the series worldwide. “This agreement will strengthen our primetime offerings to continue providing our international clients with the superior product they have come to expect from Telemundo,” said Luis Silberwasser, President, Telemundo Network.

Doris Vogelmann

Luis Silberwasser

Time for The Winning Hour Azteca America's Newest Primetime Franchise

La Hora Ganadora Baila Si Puedes

Soy Tu Doble

Alfonso “Poncho” de Anda

Tania Rincon

Todo o Nada

Mauricio Barcelata

Starting in April, Azteca America partners with the top producers of game and reality shows: Freemantle Media, Sony, and Endemol to bring the most exciting hour in television.

Escape Perfecto Rafael Mercadante y Adianez Hernandez

La Hora Ganadora Monday-Friday 7pm/6C

To Advertise Contact: Court Stroud/EVP Network Sales & Digital • cstroud@aztecaamerica.com Enrique Perez/EVP Station Group • ejperez@aztecaamerica.com

aztecaamerica.com

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Coverage

Patricio Northland

Televisa renewed and increased capacity on three satellites with coverage of the Americas operated by Eutelsat Communications. The multi-year, multitransponder contract strengthens the longstanding relationship between Televisa and Eutelsat. “We are delighted that a media company of Televisa’s calibre is renewing its confidence in our services. We look forward to continuing to work closely with them and to demonstrating that we provide the most efficient and forward-looking solutions to our customers across the Americas and beyond,” commented Patricio Northland, CEO of Eutelsat Americas.

Interest in 4K

Aymeric Genty

Alterna´TV bets on contents in 4K. “We see that there is more and more 4K, Utra HD content being produced, and a lot of channels are really investing a lot of money in this new form of broadcasting. The distributors and channels in Latin America and in the US are starting to provide content in 4K and Ultra HD. This is a market that we are definitely very interested in tapping into, bringing channels that have strategies of broadcasting content in 4K and Ultra HD to viewers and subscribers,” says Aymeric Genty, CEO of Alterna’TV.

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F OX l i f e Escuela Para Maridos (10x60’), an original production of FOX International Channels Latin America, which exposes the life of eight marriages experiencing one common problem: the husband.

Despite how much they love their wives they are not willing to change, and the eight husbands have to go to “school” to be evaluated on the negative attitudes affecting the couple. Renowned sexologist and couples specialist, Alessandra Rampolla, alongside TV personality Alejandro Fantino, guide these couples in an intensive course to find a solution to their problems.

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The scripted mini-series Crónica de Castas (9x60’) is a dramatic, unfiltered thriller directed by Daniel Giménez Cacho and features a diverse cast of actors including Nailea Norvind, Harold Torres; Spanish actress, Ángela Molina, and Naian González Norvind.

The series, filmed in the symbolic neighborhood of Tepito in Mexico City, revolves around the local Hotel Galicia and is interwoven with stories from several distinct characters. It is a co-production from Canal Once Mexico and Ojo De Hacha Productions.

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Inspired by true events, El Señor de los Cielos (72x60’) stars Rafael Amaya as legendary 90s Mexican drug lord Aurelio Casillas, whose ambition was to become one of the richest and most powerful men in Mexico. The series is a Telemundo Studios original production filmed in Mexico by Argos Televisión.

Danny Gavidia and Carlos Villegas are directing the script by Luis Zelkowicz, with Joshua Mintz, Mariana Iskandarani and Marcela Mejía as executive producers. The show marks the first time that Telemundo produces a third season of an original series.

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El Capitán Camacho (55x60’) is a Estudios TeleMéxico production, written by Colombian Juan Camilo Ferrand. The series stars Mexican superstar Humberto Zurita as Carlos Camacho Espíritu in an inspirational true story about a Mexican immigrant who accomplished the American Dream and later returned to his beloved Mexico to give back to his community. The series depicts Camacho’s life through various stages, portrayed in his youth by José María de Tavira and then in adulthood by Zurita.

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Cisneros Studios announced the Buddy Valastro, the star of Discovery production of a new one-hour variety Familia’s hit series Cake Boss, returns show hosted by the Mexican to the network with Bakery Boss comedian and actress, Roxanna (13x60’), a new series that takes him Castellanos. Simply titled Roxanna, around the country to visit failing the program combines celebrity bakeries. In each episode, the famous interviews, contests, monologues, pastry chef and proprietor of the and funny sketches, as well as musical successful Carlo’s Bakery, shares his performances. The show’s format also business skills and baking expertise contains humorous situations, and and helps bakery owners save their features extraordinary people as family businesses. The series is O N Rtypical E W EH W E N T E in addition toE Cthe produced H I RN E W I F NT Noon I XI TR HS T O R TNH E W by High V guests, N T N T S F F F discussions with balanced viewpoints Entertainment for Discovery Familia SS S S S S SP E AE R N O N E and E A S TN E A E N E AE A N N N E Aon current affairs.

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Cutting Crew (8x60’) explores the edgy artistry of a dynamic team of barbers who have made names for themselves by thinking outside the stylist box. Cutting Crew is produced

by Big Vida Entertainment for El Rey Network. Executive Producers are: Flavio Morales, John Ehrhard, Sergio Alfaro, El Rey Network Chairman Robert Rodríguez and FactoryMade Ventures, and El Rey Network T H X T H co-founders John I F Fogelman Iand O R T H S F F Cristina Patwa.

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Nat Geo Mundo announced that the network’s original series LimoMasters, after a successful first season, has been renewed for a second season.

Produced by Natural 9 Entertainment for National Geographic Channels, LimoMasters debuted last fall, taking a new spin on limousine customization and creating never-before-seen vehicular masterpieces. Shot in Los Angeles, Las Vegas, New York and O N I R Japan, LimoMasters 2E Cpromises to Htake T viewers on an international joyride.

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V m e TV The fascinating world of medical management is exposed in Medicina Moderna (12x60’), a reality TV show, created by Dr. Marlow Hernández and produced by Cano Health.

Contestants are Florida residents selected from a casting call. Shot on location at supermarkets, hardware stores, homes, parks, and medical offices, the show challenges the contestant’s abilities to resolve unique situations or perform activities in various health and medically relevant settings. www.produ.com

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Mexicanal has created and produced its second original docu-reality program, Son Mariachis. This 13-episode series, which takes viewers behind the scenes of Central Mexico’s Mariachi Banda Nueva Generación, captures the lifestyle and struggles of those involved in one of the country’s most enduring musical pastimes. The program takes a behind-the-scenes look at life on the road with a mariachi family.

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The show is focused on the world of racing and offers three different points of view provided by its hosts: The Fan (Miky Huidobro, bassist of Molotov), The Pilot (Hugo Oliveras, one of the NASCAR Toyota Series stars in which he is also a team owner) and the TV Host (Óscar Ruiz, best known as “Vampiro”, is also a NASCAR Toyota Series pilot).

Informal and even funny talks among the three, related to the fascinating world of racing, results in generating greater empathy with the audience.

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A production of CMO Producciones for Caracol TV, premiering for the first time in the U.S. on UniMás, Fugitivos (40x60’).

Cast includes Emmanuel Esparza, Taliana Vargas, Laura Osma, Christian Tappan, María José Martínez, Laura Osma Marcela Agudelo, Alex Letón and Mario Jurado. The drama begins with Julián (Esparza), sentenced to 26 years in prison for the murder of his best friend’s wife. Abandoned by his own wife, who doubts his innocence and keeps their young son away from him, he finds love with fellow prisoner Esperanza (Vargas).

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Hosted by Blanca Martínez “La Chicuela”, Bandamax, a Televisa Networks channel, starts her new production Más Allá De La Fama, a program that will show the best of regional Mexican music and its stars.

The program will not only have the most relevant information about this genre, but will also share the experiences, the musical journey and behind-the-scenes of its fame.

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La Prepago (60x60’) is a co-production of Sony Pictures Television and Teleset, starring Lilo de la Vega and Andrés Sandoval. It tells the story of Ana Lucía, a young woman leading a double life. The series is inspired by the book Las Memorias de Andrea and produced by Juan Pablo Posada, La Prepago stars Lilo de la Vega, Andrés Sandoval, Julián Román, Natalia Durán, Juliana Robledo, Luis Eduardo Arango, and Katherine Porto.

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Time Inc. and Telemundo launch the home improvement TV series, SOS: Salva Mi Casa. In each installment the series follows real families in need of room renovations, whether it be transforming a guest room into a nurturing nursery or an office space into a teenage boy’s oasis. Host Andrea Minski and general contractor José Pérez come to the rescue, surprising homeowners to help fulfill the home improvement goals they don’t have the skills or the time to achieve. The show is produced in association with Moonwater Pictures.

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The series stars Sebastián Ligarde, Gabriel Valenzuela, María Fernanda Yepes, Marcela Mar, and the late actress Lorena Rojas in her final role. Based on the book Sangre en el Diván written by journalist Ybeyise Pacheco, and adapted for TV by Rosa Clemente and Raúl Prieto under the conceptual supervision of Marlon Quintero. The series was produced by Cisneros Studios with Abraham Pulido as its General Director.

It tells the chilling story of how a distinguished psychiatrist was exposed by the law as an abusive monster and cold-blooded murderer.

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Telemundo Station Group benefits from NBCUniversal’s capital injection Telemundo 51 Miami station (WSCV) shows great performance as a result of these investments and currently has a 25-consecutive-month streak as leaders in their market

In little over a year, thanks to the injection of capital made by NBCUniversal, local Telemundo owned stations report faster success than was estimated, assured Manuel Martínez, President of Telemundo Station Group.

“NBCUniversal is the best thing that could happen to Telemundo, because honestly the previous owners might not have invested as they should have and our growth was perpendicular to the Latin market, but now we have made a leap to where we have to be regarding resources.

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Capital injection for local stations has resulted in much faster success than we expected”, said Martínez enthusiastically.

Among the results he highlights the positive performance of the newscasts in the station’s primetime schedule. “Aside from the 6pm and the 11pm news -which is what all stations have- we have one half an hour before other stations, at 5:30pm.

This has helped us a lot, and we have done very well: In Miami, Chicago, Los Angeles. We have improved the morning news and at this moment

Manuel Martínez

are preparing budgets for next year and are going to add more newscasts”.

He highlighted that the final goal is for the stations to be number one in each market. “Serving the community with initiatives like Telemundo Responde and improving the stations, I think what is eventually going to happen in other markets is what happens in Miami” he said.

He indicated that they are working on TV Everywhere and that soon it will be on their stations. “We just launched it in the world of NBC”.

Jorge Carballo

A 25-consecutive-month streak

For 25 consecutive months Telemundo 51 Miami (WSCV) tops the market at 11pm. The station also ranked number one at the end of the February 2015 sweep period at 5:30pm, 6pm and primetime.

Specifically, Telemundo 51 outranked all other stations at 11pm among Adults 18-49 and Adults 25-54, regardless of language.

“The 25-consecutive-month streak is the first time this happens in the

“We see a brilliant future: The Olympics in Spanish in 2016, the investment made by NBCUniversal in Telemundo last year, and the commitment in politics to win the Hispanic vote in 2016,” JORGE CARBALLO, TELEMUNDO 51 MIAMI/WSCV

WSCV’s Noticiero Telemundo 51: Daisy Ballmajó and Fausto Malavé

channel since people meters measures this market. It’s the first time one channel remains so many consecutive months in first place: we have been in first place at 11pm for more than two years in a row. Aside from this, we have been number one from 7 to 11pm in the following demographic segments: 18-34, 18-49 and 25-54. It is often said that adults aged 18-34 are not watching TV in Spanish, and we are proof that this is not the case, because according to the february sweep, we are number one in this demographic segment”, says Jorge Carballo, President &

Telemundo 51’s state-of-the-art studio

General Manager, Telemundo 51 Miami/WSCV. He highlighted that although the station had a formidable year in 2014, he believes there is still a great deal of terrain to earn over. He states that the Hispanic advertising market of Miami only receives US$160 million a year, while the general market is more than US$320 million. “There is still a big margin although it doesn’t seem that way. We are still at around a 37% distance from this market invested in Spanish, but actually we deserve more, according to what

KVEA’s Noticiero Telemundo 52: Alejandro Navarro, Édgar Muñoz, Ana Patricia Candiani and Gabriela Rosales

the audience indicates. We see a brilliant future: the Olympics in Spanish in 2016, the investment made by NBCUniversal in Telemundo last year, and the commitment in politics -which has been formidablebecause they are investing what is necessary in order to win the Hispanic vote in 2016”.

Part of the great investment made

by NBCUniversal in the Telemundo stations resides in the technological area. Carballo indicates that soon Telemundo Miami will be able

to broadcast entirely in high definition (HD).

“We are broadcasting in HD not only from the studio, but also passes to live events, and in few weeks we will be in full HD. Our packages are going to be in HD because it makes a huge difference. The company’s investment was a state-of-the-art studio that has 93 monitors. This studio produces good video in high definition,” he stated.

Maribel Ramos-Weiner

www.produ.com

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Hemisphere Media Group

Alan J. Sokol

President & CEO Alan J. Sokol has been Hemisphere’s President and CEO since founding the company in January 2013.

Sokol has 20+ years of experience in the television and motion picture industries.

His former roles include COO of Telemundo Group, where he grew revenues by more than 150% and established the first U.S. bilingual cable network, and SVP of Corporate Development at Sony Pictures, where he advised on international investment opportunities in television distribution and content creation.

www.hemispheretv.com P+ 1-305-421-6399 kmelenbrink@hemispheretv.com 14

www.produ.com

General Manager of Cable EVP of Advertising Sales Networks

Emily Love

Managing Director, Distribution

Katie Melenbrink

Giménez is responsible for all cable network operations of Hemisphere’s portfolio. Prior to joining Hemisphere, Giménez was General Manager of Televisión Dominicana and Centroamérica TV when they belonged to Imagina US. Before being promoted to GM, Giménez supervised the networks’ marketing, affiliate relations, promotions, and traffic departments, and was part of the support team that launched beIN Sports.

Previously, Giménez worked for the Hallmark Channel.

Love has been working for Hemisphere since its inception and oversees all domestic and Latin American distribution and affiliate relations for the company’s portfolio of channels. Before working for Hemisphere, Love provided sales, marketing, strategy, and project management services to WAPA Televisión, WAPA América, Cinelatino, and Universal Sports, owned then by the private equity firm InterMedia Partners, LP. Love also gained extensive television experience working for NBC Universal and Telemundo Network.

Melenbrink leads all off-air marketing and communications efforts for Hemisphere and its portfolio of channels.

Prior to joining Hemisphere, Melenbrink had been managing marketing and public relations for WAPA América and Cinelatino since 2008, when they were owned by the private equity firm InterMedia Partners, LP. Melenbrink’s prior experience includes working for global PR agencies Edelman and DeVries Public Relations, as well as Liberty Cablevision of Puerto Rico.

Francisco Giménez

Nicolás J. Valls

Valls oversees national ad sales efforts for Hemisphere’s ad-supported networks. Prior to joining in October 2013, Valls was with Univision for 25+ years, working his way up to SVP of network sales. Valls’ key achievements include commercializing the first Univision-produced novela, Eva Luna, as well as helping develop branded entertainment formats for record-setting shows like Mira Quién Baila, Premios Juventud and Nuestra Belleza Latina.

Hemisphere Media Group (NASDAQ:HMTV) is the only publicly-traded pure-play U.S. Spanish-language TV/cable network business serving the high-growth U.S. Hispanic population. Hemisphere owns and operates: Cinelatino, the leading Spanish-language movie channel; WAPA, Puerto Rico’s leading broadcast television network; WAPA América, the

Director of Marketing and P ublic R elations

leading cable network for U.S.-based Puerto Ricans and Caribbean Hispanics; Pasiones, a network featuring the most popular novelas and series; Centroamérica TV, the leading network targeting U.S.-based Central Americans; and Televisión Dominicana, the leading network for U.S.-based Dominicans.

proven and deployed

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p e r s o n a l i t y

Víctor Hugo Montero, CEO at De La Hoya TV “De La Hoya TV is here to stay”

Montero, together with José “Pepe” Gómez and Óscar De La Hoya are the three partners behind the channel that debuts in US Hispanic on May 30th

The Venezuelan entrepreneur, whom in 2006 ventured in pay TV with Sun Channel and more recently in 2012 purchased Turner´s Fashion TV license for Latin America, re-launching the brand in the region, now, together with his partners, the businessman José “Pepe” Gómez and the boxer and businessman, Óscar De La Hoya, leverages the channel De La Hoya TV.

Víctor Hugo Montero

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How were your beginnings in the TV industry?

I did my first hour of production in Curazao. There, Sun Channel was born. Then, in Venezuela I set up the TV channel and we began to recruit people from Sony, AXN, HBO, I found some good facilities and in October 2006 started broadcasting with Sun

Channel in Venezuela. I created a TV channel to promote tourism in Venezuela and Latin America around the world.

What happened after Sun Channel?

I got a bit away from TV due to political reasons in Venezuela. I sold the channel, continued producing with some friends in Argentina with whom I had the opportunity to buy the Fashion TV signal for Latin America.

How has it gone with Fashion TV? We have had Fashion TV since 2012.

We re-launched the channel in the Southern Cone, where we have the license for 17 countries. Proof of our success is that important groups such as Clarín and Artear from Argentina

partnered with us on the digital part.

In just six months we already have more than three million unique visitors in digital. We have a block titled Las Noches de Fashion TV on Channel 13 of open TV in Argentina.

We lifted our channel in all the head ends of Cablevision Argentina and we hope that by the middle of the year we will already be in all Argentina, Uruguay, Paraguay, and making agreements with all our distributors around Latin America.

How did the approach to Óscar De La Hoya occur?

It all happened through a contact I had in the Touristic Fair of Cancun, where I met Pepe Gómez, my current partner. He is owner of communications media and told me he wanted

“Boxing is a very appreciated niche. We don´t have to buy rights.

We are the owners of our content and that gives us great strength.

That is why we are sure that De La Hoya TV is here to stay.”

Partners: Víctor H. Montero, Óscar De La Hoya and José “Pepe” Gómez

to do TV, that it was the only thing he hadn´t done so far. He also mentioned that he had a boxing company in Mexico called Cancun Boxing and that he was a personal friend of Óscar De La Hoya. I told him: ‘There you really have a TV channel niche: American-Mexican, brand, champion. If we had that brand it would be something else, we would break new ground’. And that is how I went to Los Angeles to meet De La Hoya and give him a presentation.

What is the status of the project? When will the channel be launched?

We are about to go on air. The official launching is Saturday May 30th with a great event in Midtown Miami. De La Hoya TV is not just a TV channel,

but a distribution multiplatform. In barely six months we have done great things: our first studio and we will soon build the second one, we already have more than 120 hours of original production, and two original programs: Dos Esquinas and 10 Rounds. We bought contents in the Sportel Fair in Monaco. We will go on the air with a programming in four six-hour loops (6x4). We will initially broadcast to the Hispanic audience and then in Mexico and Latin America.

And for the anglo market that likes these contents, have you thought about launching a feed?

We have the intention of launching another feed in English for the Anglo market and the entire world, because

Óscar De La Hoya

De La Hoya is Mexican, but American as well and the combination of boxing and martial arts is seen all over the world.

How is the distribution of the channel going?

Carriers and distributors in Latin America, regarding satellite aspects and technology, are pretty full of channels. Our distribution would not be possible if we didn’t have our own multiplatform. Since carriers’ digital distribution head ends are a bit crowded, we have to seek distribution and the best thing is for us to do a type of distribution called “world”: this is, that the channel can be found in PCs, smart phones, tablets. In all the existing distribution systems you will be able to see De La Hoya TV.

What makes a channel like De La Hoya TV so attractive for the advertiser?

The winning formula of this project is a very short equation, it is a niche that produces millions and millions of dollars. Boxers are the athletes that earn the most. My partner Óscar De La Hoya took pay per view to the highest possible notch. Boxing is a very appreciated niche. We don´t have to buy rights. We are the owners of our content and that gives us great strength. That is why we are sure that De La Hoya TV is here to stay.

Maribel Ramos-Weiner

www.produ.com

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DishLATINO has evolved into both a recognized brand and a successful business unit Alfredo Rodríguez

DISH was one of the first pay TV operators to offer a specific platform designed with the Latino consumer in mind. When consulted about the evolution of this platform in time, Alfredo Rodríguez, VP of DishLATINO indicated: “We began building the DishLATINO business over ten years ago with the goal of providing content, technology, and value to the largely untapped Hispanic market.

Since then, our continued growth has spurred a continued commitment.

What was once a simple package has evolved into both a recognized brand and a successful business unit.”

Rodríguez said that recently they have added Antena 3 and El Rey Network because these channels have allowed them to diversify their

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packages and reach specific audiences and ethnicities. “We always try to offer our customers the best in programming, so we constantly look at viewership and trends to determine the best service for the best value. Including smaller ethnic channels in our line-up demonstrates the commitment we have to provide a cultural connection for our customers. We hope to have more in store soon and will continue to make our line-up as robust as possible to serve all of our customers’ unique needs.”

Campaign with Eugenio Derbez

As for trends that he sees in terms of advertisers who invest to support this

segment of the market, he points out that companies that choose to address the Hispanic segment do so because they understand the size and opportunity of connecting with this customer. “The DishLATINO product offers the best in English and Spanish language programming content so it has long understood the importance and benefits of speaking directly to this consumer. We have also kept current in how we reach out to Hispanics, such as social media and mobile.”

As an example, he mentioned that they have become very active in the digital space. Last year during the World Cup, the company executed the first bilingual mastheads in

DishLATINO celebrity ambassador, Eugenio Derbez

YouTube history, a campaign that was later nominated for an Effie award.

“This year, we leveraged social media and saw our new campaign featuring DishLATINO celebrity ambassador, Eugenio Derbez, go viral as part of an April Fool’s Day prank. The campaign generated over 2 million views in less than 36 hours, and confirmed that great creative and social media has the ability to reach a very large audience almost instantaneously.

Given these successful experiences, we keep a close eye on the trends and are always looking for innovative and creative ways to reach consumers.”

Maribel Ramos-Weiner

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u p f r o n t s

Hispanic TV Upfronts seem more consolidated Upfronts dynamics has varied in time: some channels continue to hold the great event in May, while others have opted for not having it or celebrating in a more intimate manner. The truth is that the industry in general is seeking to approach their clients and audience in a closer way and there is no single formula for this

Although Upfronts’ dynamics still include a traditional element with the great events carried out in May in New York, the truth is that almost all the players in the Hispanic TV market hold more private meetings with their clients and agencies as part of this strategy.

How to present that programming for sales is not the only thing that has changed. Now there are more screens and platforms in which that content is distributed: TV Everywhere or Over The Top (OTT) are revolutionizing the industry at all levels.

OTT re-shaping consumer habits

For Keith Turner, President of Advertising Sales & Marketing for

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Univision Communications Inc., “OTT gives us the opportunity to allow our viewers to find content when they want and how they want, and it allows us to offer another avenue through which advertisers may reach a measurable audience.”

According to Mike Rosen, Executive Vice President, Advertising Sales, News and Hispanic Groups, NBCUniversal “although OTT options mean more fragmentation in the way that consumers enjoy programming, it also creates greater challenges for advertisers to find true breakthrough opportunities to align their brands and marketing with premium content across all touchpoints.”

However, Rosen points out that the enduring power of programming at

Keith Turner

Telemundo and NBC Universo to deliver an almost exclusively live-only viewing “is incredibly valuable for marketers as they seek to connect with audiences in real-time through direct and shared experiences.”

He adds that “record ratings” this year for Telemundo’ scripted dramas, “are proof that great storytelling will continue to attract audiences and advertisers, even in an increasingly disrupted media landscape.”

Court Stroud, EVP, Network Sales & Digital, Azteca America points out that the distinction between big screen or small screen video -no matter whether long or short-formhas markedly blurred over the past Upfront year. “Clients are following the lead of consumers, who see it all

Mike Rosen

as “television,” even if the distribution mechanism may be markedly different. In some ways, this makes negotiating easier for dual broadcast/ digital players like Azteca. Rather than holding two separate discussions for network TV and new media, the negotiations are often held in parallel or conjunction, which can streamline the process.”

For Luca Bentivoglio, Chief Operating Officer, LATV Networks: “OTT platforms have definitely reshaped the broadcast/cable ad sales landscape. Nonetheless; cable and broadcast viewers are more frequent and consistent vs. the viewing pattern of binge watchers; who tend to go away until the next binge. In an effort to acquire OTT subscribers, this

“Clients are following the lead of consumers, who see it all as “television,” even if the distribution mechanism may be markedly different,” COURT STROUD, AZTECA AMERICA

Luca Bentivoglio

Tom Maney

Víctor Parada

Manuel Abud

year, LATV is positioning itself to be a player by creating additional content to be included in our revamped YouTube channel.”

Discovery Networks is concerned, our viewership is very strong and we are not seeing it affected by OTT.”

USA franchise as well as doubling down on sports to ensure we are delivering the matches and leagues sports fans want to watch 365 days per year.”

Manuel Abud, President & CEO, Azteca America appears to be very optimistic with the Upfront. “Many surprises are on their way: a family block, high quality productions that are very friendly for advertisers. We will continue capitalizing our Viernes Futboleros, besides, there will be surprises with telenovelas from other latitudes, different languages and habits,” he says.

Tom Maney, EVP of Advertising Sales at FOX Hispanic Networks, mentions that “OTT is fragmenting viewership.

It is interesting how it is reshaping and changing our viewers habits. The networks don’t program us anymore, we program our own viewing. All of this together is giving me more control and with that control comes fragmentation.”

Víctor Parada, Vice President, Ad Sales, Discovery U.S. Hispanic considers that OTT has no effect on sales business. “Our sales business today is independent of OTT. As far as

Positive forecast

Turner from Univision feels confident about this year´s presale landscape. “I am encouraged because of the consumer we represent -one of the youngest, upwardly mobile and engaged groups. We also have one of the highest concentrations of live and engaged viewership on all broadcast television in primetime. Additionally, we have invested in more of the blockbuster content our audiences want, including the search for the Latino boy band in partnership with Simon Cowell and Ricky Martin, La Banda; the Miss Universe and Miss

For Rosen the NBCUniversal Hispanic Group will continue to bring to advertisers in the 2015-16 Upfront the best of three worlds: world class content, custom marketing solutions, and data-driven precision targeting.

“And we will take the power of the NBCU portfolio to the next level in unleashing opportunities to reach U.S. Hispanics, who consume and enjoy content across all corners of the NBCU broadcast, cable, online, mobile and social world, regardless of language. After all, language should never be a barrier for great marketing.”

Stroud adds to what Abud says: “I view the overall Hispanic Upfront market as still strong and increasing, given the growth of the US Hispanic market, and the maturation of the US Hispanic television network landscape. For Azteca, given our huge rating increases over the past year,

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u p f r o n t s

Antonio Briceño

Petra Malenicka

John Fitzgerald

Cynthia Hudson

the 2015-16 Upfront year looks particularly rosy.”

language news media offering for the digital age. “We have branded the event CNN en Español 360° Experience and we plan to demonstrate all the ways we actively engage with consumers across TV, digital, mobile and social media. One of the most exciting things we will unveil is the reboot of CNNenEspañol.com. The site is built entirely in responsive design that allows content – and associated sponsor messages – to live on any screen, from smartphone to tablet to desktop.

infrastructure ESPN Deportes has. “It is a win-win situation, if you are a multimedia company like ESPN. The US Hispanic fan has more choices than before, and so do advertisers.

Changes in technology are amazing, it is better for us and better for our fans.”

less growth in Spanish language television and a greater competitive pressure from broadcast TV to bundle their properties and leverage their scale for dollar volume, leverage their pricing. So it’s going to be a battle for share in the television space, but we are going to stand on the merits of our product and the ratings performance of our networks.”

Antonio Briceño, Deputy Managing Director, beIN SPORTS, said that this year they will do a road show to take beIN SPORTs to the cities where the clients are: NY, Chicago, LA and Miami, and take 40 important advertisers for them to enjoy the experience of the Copa América in Chile in June this year.

Petra Malenicka, Senior Vice President, Advertising Sales, Europe and the Americas, CNN International, channel that held its Upfront en April en Miami, indicates that the event is about presenting CNN en Español’s credentials as the leading Spanish-

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John Fitzgerald, Vice President of Multimedia Sales, ESPN Deportes, was optimistic about this season´s Upfronts, due to the supporting

For Parada the picture is not so simple. “From the content stand point, both channels –Discovery en Español and Discovery Familia- will have one of the most exciting programming line ups to date. From the business stand point, it is going to be a challenging Upfront and we foresee that it is going to be similar to last year’s in the sense that there is

Programming

Among programming highlights that will be presented in the Upfronts season, Univision brings the reality La Banda and the Miss Universe and Miss USA franchises, as well as an increase in sports programming.

“It is a win-win situation, if you are a multimedia company like ESPN. The US Hispanic fan has more choices than before, and so do advertisers,” JOHN FITZGERALD, ESPN DEPORTES

CNNE new website

Azteca America’s Baila Si Puedes

For LATV, Bentivoglio announced they are partnering again with Entravision Communications (La Super Estrella), to produce the LMShow, which is LATV’s version of TMZ. “This show, along with Las Super 20 confirms the commitment of LATV and Entravision to collaborate and offer clients and sponsors a true and unique 360 experience. We are also developing a series of concepts designed for our digital platform that will be produced in our state-of-theart studios in Los Angeles and will enhance our broadcast portfolio, too.”

ESPN Deportes will present a new format for Fútbol Picante which is produced in the new studios that will

Univision’s La Banda

be inaugurated midyear in México and the revamp of SportsCenter and Los Capitanes. Also, under the banner of One Nación, the channel will produce more short stories of human interest. “We want to give advertisers the opportunity to integrate in those short formats,” adds Fitzgerald.

Cynthia Hudson, Senior Vice President and General Manager of CNN en Español, said they will be highlighting all of the new tools and special features that our redesigned website offers our audience and clients. “We have spent a year developing a totally interactive new website that will be responsive and have a very video-based functional-

Toronto 2015 Pan American Games

ity. Our technology content like CLIX, Las Tecniclaves and Así lo Viví are part of our interactive program highlights.”

Besides this, CNNE will be showcasing its new sports interview program Ganadores, with Elizabeth Pérez, which is a road to the Olympics; the newly launched Portafolio Global with Gabriela Frías and all of their financial shows; the docu-film series which has a wide variety of unique topics and the channel will be emphasizing its new daily one-hour Conclusiones, with Fernando del Rincón from Miami, as well as their iconic news and events coverage with Patricia Janiot and Ismael Cala.

Discovery’s Quinceañera

Discovery en Español will present adventure shows with an exploration component: more pop science and space content. Two shows mentioned

by Parada are Lunar Xprize and Naked and Afraid XL. On the Discovery Familia end, the executive mentioned the debut of Top Chef and Ramsay’s Kitchen Nightmares; new seasons of series starring Buddy Valastro, which include Cake Boss, El Desafío de Buddy and Bakery Boss; and the five-part series, New Girls On The Block and Quinceañera (working title).

Maribel Ramos-Weiner

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o t t

Age of TV a la carte is here with the OTT services that offer premium contents and at low cost In the USA, 4 out of every 10 homes enjoy video services on demand. Now in 2015, autonomous services that seek to attract cord-cutters and cord-nevers to their offer have multiplied

Voices that announce the disappearance of television as we know it, due to the appearance of the new TV services Over-The-Top (OTT) and Video On Demand (VOD) find increasing eco among specialized reports.

With the arrival of television on streaming, a change took place in content consumption habits and in consumers: Homes with higher acquisition power now see their contents in several devices (DVR, video game consoles, Smart TV, tablets, smartphones). And two new types of potential clients came up: Cordcutters, which would cut cable or satellite services to keep only one

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OTT offer, and cord-nevers, who never had a pay TV subscription but could purchase an OTT service.

Nielsen’s Total Audience Report of the last quarter of 2014 offers some clues as to how the television consumption environment has transformed. It reveals that 40.6% of homes in the US had access to a VOD service, a 4.6 point increase with respect to the same period in 2013. It also points out that homes with VOD devote more time to consume video in the connected TVs: They spend 2 hours 45 minutes watching offline TV, 48 minutes more than the average in homes with traditional TV.

HBO Now was launched for Sling TV and Cablevision

The report details that Netflix continues dominating the streaming business, with a participation of 36% of the market, almost three times the amount of subscribers that Amazon Prime (13%) has, and about six times more subscribers than Hulu Plus (6.5%).

A report from Ovum, published in April, announces the arrival of a new age for VOD services focused on the premium streaming offer, directly aimed at consumers and which offers contents that were previously exclusive of pay TV.

Traditional and new players

The launchings in the first semester of 2015 of Sling TV by DISH, CBS All Access, PlayStation Vue by Sony, HBO Now and Yaveo by DIRECTV, at the end of 2014, are part of the strategy of traditional players of the entertainment business who seek to venture into the OTT market.

With 40 million subscribers in the US, Netflix remains as leader of TV through Internet in the US, according to the last figures presented by the company. But in 2015, aside from the established OTT players, new ones have appeared, who want to bite different pieces off the market cake of potential viewers.

DISH Network, second pay TV provider in the country, launched its

o t t

Play Station Vue by Sony is available for PS4

low cost OTT service Sling TV, which offers domestic channels for US$20 a month. The CBS Network also aimed at this target with the launching of CBS All Access, service that for US$6 a month offers content in streaming and VOD from its catalogue, while DIRECTV launched at the end of 2014, its autonomous service, Yaveo, for US$7.9 a month, allowing users to access more than a thousand hours of Hispanic programming and content difficult to find in the US.

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The new VOD Sony service, Play Station Vue, addresses PlayStation PS3 and PS4 users. Its initial offer of 75 channels reached New York, Chicago and Philadelphia in March and is expected to be in the rest of the country by the end of 2015. Its target are high social stratums, where PlayStation users are concentrated, because its less expensive version (50 channels) is US$50 per month.

The launching of the new autonomous service HBO Now, with a cost of

Sling TV offers domestic channels at low cost

US$15 per month, which also aims at a new target: Users of wide band and multiple devices not subscribed to pay TV (cord-nevers), deserve a special mention. Data from the Nielsen report revealed that although 35.2% of homes in the US have wide band, not all have VOD services. The service was launched for Apple users, from Cablevision’s wide band service in the area of New York and in Sling TV.

In a new ecosystem of entertainment, in which viewers expect to consume their contents wherever and whenever they want, the age of TV a la carte takes a new path with faster diversification of offers that emphasize technology and premium contents to attract cord-cutters and cord-nevers, as well as increase the incomes of these entertainment companies.

Nastascha Contreras

The OTT offer specific for US Hispanic continues to expand Three and a half years ago Hulu Latino began to address the Hispanic audience with relevant content via streaming, now many others follow their lead

Stand-alone established services like Hulu Latino, new offers such as Grupo Somos’ FlixLatino, NIIBO and Pongalo, and initiatives of big pay TV operators like Yaveo by DIRECTV and DISH’s Sling TV, represent diversification of the OTT offer for the Hispanic in the US.

Hulu Latino: First movers

For Rodrigo Mazón, Content Acquisition director at Hulu Latino, the Hispanic market is a priority, both in English or in Spanish or both. The plan is to keep growing. By the end of last year, Hulu totaled 6 million subscribers. “I’m certainly proud of being the first movers addressing the

Hispanic audience three years and half ago. It is still a strategic priority to cater content to this large and growing audience whether in English, Spanish or both languages. We are not slowing down in any way”, he emphasized.

He mentioned their strong partnership with Univision, and that they are a key distributor, primarily to the Spanish language audience, but they also have dozens of other partners that provide content from Latin America and Spain, like MundoFOX, Caracol TV, RCTV and Azteca.

“Recently we took on some of Univision´s FLAMA content for the

Rodrigo Mazón

English Latino audience. We are very focused on being first movers and figuring out the English language Latino content opportunity,” he highlighted. They want more content like East Los High, Hulu Latino’s first original series, which will have a third season midyear. Other similar content is the series Los Cowboys, an exclusive acquisition.

“We are actively looking, trying to put out more of those series every year.

We want to let the content community, creative, writers, actors, all young people know that this is a place where great ideas like those can have a home,” he explained.

Sling TV Latino is coming

The Sling TV programming portfolio includes live and VOD content from Disney/ESPN, HBO, AMC, Turner, Scripps, EPIX, Univision and Maker Studios. “Since we launched Sling TV in February, we have continued to add channels, features, and devices and will continue to expand as we receive feedback from customers,” says Roger Lynch, CEO of Sling TV. He mentioned that Sling TV recently launched Sling International (formerly DishWorld), which provides close to 200 channels in 18 languages across multiple devices to U.S. households. “We are currently

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Roger Lynch

Sling TV screen

working on a Sling TV product specifically for Latinos in the U.S. Just like Sling TV and DISH target different markets, the Sling TV Latino offering will target a different customer than DishLATINO.” Lynch explains that when developing Sling TV, the company didn’t want to recreate the traditional pay-TV model.

“We saw a gap in what was being offered to consumers and have started to see three trends across our subscriber base. First, a large interest from cord-nevers, specifically those from a younger generation who love TV, but don’t subscribe to traditional

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Luis Guillermo Villanueva

pay-TV, because it doesn’t meet their needs. Second, we’ve seen interest from cord-cutters; this may include people who cut the cord a long time ago and some just recently, but found that Sling TV fills their void of live TV. We call the last group the supplementers. This group is unique in that they enjoy Sling TV’s offering in addition to their current pay-TV package”.

FlixLatino: Contents

Understanding the peculiarities of this media, Grupo Somos created a company -Somos Next- and a specific

brand -FlixLatino- which they hope to develop in the future. Managing Somos Next’s operations is Luis Guillermo Villanueva, the company’s COO. Together with a young team, he will implement content handling, client service, and marketing and promotion for the company.

“As an entertainment company, Somos must be strategically present in all the platforms, mainly one that aims to satisfy a forming audience.

Our expertise is renown in the markets we cover, so it’s natural for us to leverage this when doing new

business,” expressed José Antonio Espinal, VP & COO at Somos TV. FlixLatino supports contents somewhat unknown for the US audience. “It’s a seal of approval for the audience and an inviting content catalogue for the user, and allows fine tuning of the path based on success metrics of each type of product/programming,” he says.

Espinal stated they are closing agreements with prestigious firms in the market: Yaveo, Amazon Prime and others; and analyzing contracts they’ll soon announce the results of.

“As an entertainment company, Somos must be strategically present in all the platforms, mainly one that aims to satisfy a forming audience,” JOSÉ ANTONIO ESPINAL, SOMOS TV

Rodolfo J. Luisis

NIIBO screen

NIIBO: A complement

For Rodolfo J. Luisis, NIIBO CCO, OTT is not so different from traditional cable or satellite distribution models.

It’s only a means to carry video content from the programmer to the final user. “The main difference is the increasing variety and available devices capable of receiving OTT content and the massive penetration of wide band quality Internet”.

He says NIIBO aims to satisfy the audience’s needs with a unique TV content service, sustained under a singular experience. “We offer relevant content new in the market, on a platform that offers users a singular experience, aligned with the

Jorge Granier

mobile lifestyle of Internet and Apps users. NIIBO offers live, VOD, and Catch-up TV programming, and NIIBO distribution worldwide with market-differentiated content.

NIIBO’s beta application is now available worldwide in the Apple store and in Market store, as well as the version for PCs. “The updated content and the user experience is just a small sample of what we’re developing,” he stated.

Luisis thinks the most effective business model for OTT is mixed, since free content must at all times coexist with subscription and pay per view. All incorporating advertising.

Pongalo’s beta version

Pongalo: A newcomer

Spanish-language digital entertainment powerhouse Latin Everywhere announced the launch of the beta version of Pongalo, a one-stop streaming service that offers viewers a wide variety of content from Latin Everywhere’s catalogue of 50,000 hours of content in categories such as telenovelas, movies, series, sports and variety formats in Spanish.

The beta version of Pongalo features over 10,000 telenovela episodes including, among others, titles from RCTV (Venezuela), like Juana La Virgen and Caracol’s (Colombia) vast array of telenovelas.

“Over the next few months as we prepare for our launch we will be adding content from major studios in the US and Latin America in Spanish language. The offerings will include telenovelas, movies, series and probably one or two other verticals,” comments Jorge Granier, CEO of Latin Everywhere.

Latin Everywhere is a diversified Spanish-language digital media company created in 2014 through the merger of Rich Hull’s Latin Anywhere and Jorge Granier’s GoTV. Maribel Ramos-Weiner

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The OTT opportunity in the U.S. Hispanic market

By Tom Mohler President & CEO, Olympusat

Today, 6 million out of the total 10.5 million Spanish-language dominant homes in the U.S. do not have pay TV due to insufficient credit or a lack of interest in buying through English language channels. This is a significant opportunity for broadband suppliers to capture and keep or retain these homes as a broadband customer by creating a low cost OTT Spanish-language package, without an English channel buy-through or credit requirement.

By 2016, there will be six major Spanish-language OTT offerings in the U.S. providing a robust package of HD linear channels, along with thousands of hours of VOD. These low cost deals will allow the consumer

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immediate and direct access to Spanish-language programming.

Pay TV and Internet providers should launch a competitive Spanishlanguage OTT platform by early 2016 in order to compete for the total 10.5 million Spanish dominant homes in the U.S. Otherwise, they will lose a significant share of their portion of the US$7.5 billion annual broadband and video annual opportunity.

Broadband providers can combine a Spanish-language OTT platform along with their broadband offering for a new double play.

Since broadband involves relatively low-cost equipment and installation, customer credit is not necessary. The

OTT offering does not require an expensive set-top box by the provider. Apple TV, Amazon, Google, as well as smart TV’s, are already reaching millions of homes with this existing technology. It is not necessary to create a secondary box, but simply add an application to the existing boxes.

The OTT experience has several key advantages over the traditional pay TV experience: a more advanced user interface; 40+ Spanish language HD channels; 70+ total channels; thousands of hours of VOD; a cloud-based DVR for live channels with a 7-day look-back; a modest price; no credit requirement, and no English language channel buy-through.

Olympusat has a turnkey technical and Spanish programming OTT package complete with 70 linear channels, 50 audio music channels and 5000+ hours of VOD for operators. Olympusat’s new OTT offering, called VEMOX, is a product of a joint venture with Orange (France Telecom), which has 24 million homes Europe. With Orange, Vemox has a clear advantage in the OTT business, by knowing how to technically deliver and integrate an OTT platform, allowing U.S. operators to compete for that US$7.5 annual billion Spanish dominant home broadband and video potential.

o p i n i o n

The evolution of OTT platforms in the US Hispanic market

By R aúl G arcía Regional Vice President, O oyala Latin Americ a

The evolution of the US Hispanic market has had an amazing transformation in customs and habits of contents and the purchasing power of this community is one of the most insidious factors on those changes.

Restrictions and costs of having premium pay television services in their home countries have pushed to create a high demand in the US, even the operators and cable companies are increasing segmented offer for Hispanics, seeking their engagement with the brand, services and content, and there is where you can expect very significant growth in the industry.

In this context, the OTT platforms have revolutionized the content business by offering the ability to consume them regardless of geographies, devices and schedules; by enabling new capabilities for different industries and their verticals and also by permitting the convergence of consumer + poster + producer being naturally oriented to the specific preferences of those who consume.

Trends in the television media seek to increase revenue lines through different digital items online. For its part, the industry is taking to rethink the traditional television business

model by identifying a better way of distributing new audiences, advertisers and advertising budgets.

In Ooyala, OTT boom has had an impact on the quantity and quality of companies seeking to understand how we can help them monetize their content and increase their revenue.

Through OTT & TV Everywhere we have exceeded our expectations in terms of number of deployments and we continue to develop outstanding products for our customers to add new lines of revenue with a sustainable business.

In Ooyala we have seen a significant increase in users. Today it is the premium Platform for Video and Monetizing on the Hispanic market in the US and Latin America, both for consumption volumes as well as for the quality of the customer base we have.

In the short term, OTT users are expected to have a personalized experience, that with the device they have at the moment, they are able to enjoy their favorite content without any restriction, as they would expect from traditional TV.

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s p o t l i g h t

Ignacio Sanz

Talents from ¡HOLA! TV

Arturo Chávez

El Cojo del Palenque

HOLA TV: The OTT market is a platform that Cine Mexicano: Celebrating 10 years of has increasing demand contemporary entertainment and nostalgia Currently, ¡HOLA! TV has a distribution agreement with DIRECTV by means of which they reach more than 700 thousand homes through the packages Óptimo Más, Más Ultra and, Lo Máximo. The channel is also in conversations with other paid TV providers to continue increasing distribution.

Aside from this distribution through DIRECTV, the signal is also present in the OTT platform Yaveo that belongs to that operator.

“The OTT market is a new platform that has great demand from paid TV providers. Clients request content to feed their different initiatives and this

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platform is becoming another way to watch TV. Our goal is to be part of that content and evolution, creating strategic alliances with our paid TV partners”, explains Ignacio Sanz, CEO and General Manager of the channel.

As for contents, Sanz indicated that they are creating specific segments for the Hispanic market. “These contents have to do with personalities and celebrities that are more aligned with their tastes and preferences. Likewise, regarding acquisition, we are especially interested in contents with personalities that are well known in the Hispanic world in the US, more than in the rest of the region.

For the past 10 years, Olympusat’s Cine Mexicano has offered U.S. Mexicans, who want to see a reflection of themselves on the small screen, an escape to everyday reality. In the past decade, the channel has indulged fans of the channel with a variety of genres that include narco/urban, action, comedies and westerns.

“In the course of Cine Mexicano becoming the top-rated Spanishlanguage movie channel in the U.S., we learned that the Mexican audience wants to be entertained and unwind from their day. When they come home, they want to watch a movie that reminds them of where they come from as well as see themselves fulfilling the American

dream. The viewers also want to enjoy sexy comedies with beautiful women and plenty of Mexican humor. Part of the success on the small screen in the past few years can also be attributed to better technology in film production,” commented Arturo Chávez, Hispanic Networks SVP, Olympusat, Inc. Regarding the ability to offer entertainment on HD, Chávez indicates: “We are pioneers in providing a variety of HD programming, having launched Olympusat’s Ultra HD Plex suite on Verizon FiOS La Conexión more than three years ago to great results. We are focused on satisfying a demanding Hispanic TV market with our 30+ HD channels for viewers of all ages.”

Carlos Vasallo

El Embustero with Vicente Fernández

Cine Nostalgia and Cine Estelar: Remastering the most popular films Carlos Vasallo, president and CEO of Cine Nostalgia and Cine Estelar, said that among the current remastering projects they are working on are the most popular films and those that enjoyed great public acceptance.

“We have different lots of these films already set for their transmission, which would be about 200 films, including the complete collections of Vicente Fernández, all the sexy comedies, the collection of Alberto Rojas ‘El Caballo’, among other films.”

He said that the idea is to be ready in the near future to start broadcasting in HD, which will require to have a minimum volume of titles in HD.

When asked about his position in charge of Over the Top (OTT), he indicated that currently there are many players in the field and they are all trying to test different formulas.

“All this process is happening amidst two important consolidations in the industry without much information from the FCC regarding the existing purchase processes, (AT&T-DIRECTV and Comcast-TWC), therefore, this is a time to evaluate two things: one, the impact of these consolidations in the paid TV business and the model that will prevail and two, how this model will outline the OTT offer”, he said.

Amor Crónico

Adivina con Jess

ViendoMovies and Semilitas: Continued growth The Somos TV channels continue growing in number of subscribers and in distribution in the territories they cover.

He highlights that Semillitas presents a very positive situation thanks to the international growth and increase of subscribers in the US and Puerto Rico.

“ViendoMovies has become a spearhead of the sales efforts of many of our clients. The penetration of pay TV in the Latin market offers great potential to channels in the US and the proven preference for ViendoMovies in Puerto Rico -where it even features prominently above general market TV- gives us a high roof in this dynamic moment in the industry”, says Luis Villanueva, president and CEO of Somos TV.

Among the debuts for ViendoMovies are the mexican films La Vida Precoz y Breve de Sabina Rivas, Todas Mías and Casi Treinta; from Argentina Dos+Dos, Días de Vinil and Infancia Clandestina; and from Spain 8 Apellidos Vascos, Grupo 7 and Combustión.

In Semillitas there are well-known animations like Monkey See, Monkey Do, Adivina con Jess, El Fabuloso Mundo del Dr. Seuss and Bali, with a “great graphic package and unique original productions”, he states.

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Alfredo Arosemena

Volleyball is the second most followed sport in Peru

Perú Mágico: The USA is a key market Currently, the channel Perú Mágico from Media Networks reaches, through the packages Óptimo Más, Lo Máximo and Más Ultra from DIRECTV (channel 431), more than 1 million homes and allows thousands of Peruvian families to connect with the best of that country.

Alfredo Arosemena, Director of Content and Advertising at Media Networks said their challenge is to achieve greater programming and content penetration in the audience.

“The US is a key market for Perú Mágico. More than a million Peruvians live there, and constitute our main audience abroad. Fifty million Hispanics, many of which we

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are sure have an interest in topics such as culture, travel, gastronomy, and of course, soccer”, highlighted Arosemena.

Regarding original production plans for the Hispanic audience, he says that for the time being, Perú Mágico combines the best of Plus TV and CMD, which includes, gastronomy, Peruvian soccer and volleyball with which they have exclusivity. “We are evaluating some projects for the future, always under the same banner: to offer production made in Peru that has international standards, placing on the screen good things that occur in the country and cannot be found on other channels”.

Luis Torres-Bohl

Vida de Lucha Rayo de Plata

Castalia boosts original productions Son Mariachis and Vida de Lucha Rayo de Plata Luis Torres-Bohl, owner of Castalia Communications and one of the most renown and respected channel distributors in the US and Latin America has returned to his original occupation, which made him settle in the US: production.

Torres-Bohl announced that more own productions, such as another reality focused on the struggles of a Mexican soccer team to ascend to a higher league, and a series that unleashes Mexico´s assets were coming.

Currently, he is boosting his original productions Son Mariachis and Vida de Lucha Rayo de Plata, produced by his group for his channel Mexicanal.

Son Mariachis is already in its second season and another one of Vida de Lucha Rayo de Plata is being studied.

Demián Torres-Bohl, Producer and New Media Director for Mexicanal and Chief Creative Officer of parent company, Castalia Communications, carries out some of these productions which are usually shot in the area of San Luis Potosí in Mexico.

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