PRO
360 The Freedom Lifestyle
by:
STEP UP YOUR PRACTICE There’s never been a better time for Practice Expansion
DR. MOE’S MESSAGE
Strike while the iron is hot!
IT’S ALL ABOUT BALANCE Latest research shows a correlation between balance and life expectancy
A Special Message
PRO
360 The Freedom Lifestyle
For over 126 years, the Chiropractic profession has remained roughly the same with regards to the percentage of people actively seeking out the wonderful services and results it can provide. If only 1% of the population currently seeks out the care we offer, one of two things is causing that low percentage: Option 1: We are wrong, and our results aren’t that great, or;
T
he timing is absolutely perfect to focus on expanding your practice and adding new services.
Recession-proof your practice and your personal income! Let’s get right into it: There has never been a better time to prepare your practice for an expansion of both income and services than right now; especially with all of the discussions of a looming recession. According to most economic experts, there are 5 to 7 business categories that actually thrive and expand during recessions. I will share all of them with you later, but the most important thing for you to know NOW is that healthcare services, our industry, ranks number two overall on that expansion list. This means that you are unquestionably in the“catbird seat,” provided that you understand and apply the next several sets of moves.
Option 2 : The public perception of what we do and how we do it is not bright enough to capture a higher percentage of the population. The pathway to a recession-proof practice is about improving your related services and the associated ways in which to have patients pay. For over 30 years I’ve been watching closely while working within, by helping innovate technologies and creating marketing and business expansion tools to help chiropractors transform their practices. My current initiative is called the Practice Results Group and has a slogan: Going Global! During my 30+ year career of observation and integration in private practices, hospitals, governments, orthopedic centers, physical therapy groups and dozens of other businesses, I have concluded that expansion of any business or practice really boils down to focusing on a couple of simple ideas: 1. Who is the target audience for the services that you provide? 2. How can you leverage the latest technology to create unique opportunities to market to your target audience?
If you are a chiropractor, you know it’s not the first scenario. Let’s focus then on Option 2, which dictates that we change the perception of our profession by casting a larger net. By doing so we create the opportunity to properly expose, educate and teach the general population about how good we are at helping people improve their health and well-being. According to the National Institute of Health, of the $900 billion being spent on pain and pain syndromes annually, the Chiropractic industry sits at about $9 billion of that total. This is just one more metric that tells us that our market share equals 1%. My proposal to you is this: Challenge yourself to think outside the box today. In order for change to occur in your practice, community or our profession at large here in the United States, we have to reach back to the beginning of this article and talk about marketing and technology.
PRO
360 The Freedom Lifestyle
I’m hopeful this discussion will stimulate some thoughts in your mind about accelerating your implementation of systems to not only attract a new market with new sets of conditions, but also about integrating the associated technology to go with them in order to put you on a completely different platform than the Chiropractic practice that you might be known for right now. When you have the right technologies and integrated education systems, and you’re marketing to the public who are already willing to raise their hand, you reduce the amount of effort required to expand, especially in a descending market. In addition, I want you to consider that there are more than enough people who are willing to pay cash for services they want, that you can provide in your Chiropractic practice. They will consistently refer if you have people seeking the conditions that you’re marketing because they will be educated and ready to spread the word. Enough of this preamble! Let me get to it: It’s all about Balance! Balance, coordination, proprioception, movement, and kinesiology are the market space for 2022 and beyond. Attracting not only the people who can afford and pay for the services is just the beginning. Imagine moving your practice towards a higher level of fun, integrated services without feeling like you’re always selling the concept of Chiropractic, while simultaneously bringing in so many new cases that you’ll be on a waiting list for 3 to 4 weeks. Proper integration of the ProBalance360 System into your practice meets the public where they are. Our clinical experiences with hundreds of doctors and thousands of cases have shown that approximately 75% of the population has a neuropathway defecit that results in failing a basic balance test. If you haven’t noticed, Balance is all over the news since a team of researchers published a study that shows a “failure” on the one leg balance test correlates with an 85% greater chance of death in the next 10 years. Wow! Learn more by checking out the study published in the British Journal of Sports Medicine.
Special Message Continued
SUMMARY:
Proper integration of this service while recession-proofing your practice (even if that recession never occurs), will elevate your practice into the same proverbial “catbird seat”. But time is of the essence. In other words, it is necessary to strike while the iron is hot…that’s always been my mantra. What is needed in order to successfully integrate this service in your practice? It is really way simpler than you think, and here’s why: We’ve already created the turnkey system for you to open up a balance center within your practice with very little effort or cost, and a massive upside potential because of the number of people who suffer from the condition. They want to do something about it because they understand the significance of not doing something about it. ■
PRO
Balance & Fall Prevention Therapy is easy to implement and delegatable cash service that helps piles of people and at the same time causes an influx of new potential chiropractic cases. The referral sources are already sitting in your office, but instead of reading a magazine or playing games on their phones, you now have a chance to educate your own patients through our methods so they can see the value of the services you provide. As I’ve said earlier, for the last 30 years I’ve been constantly looking to be out in front of what might be needed six months, eight months or a year from now. This is how the ProBalance360 device was developed. We needed something in our profession that would allow us to measure, calculate, and print a report in order to show patients their level of stability (or lack thereof) with computerized metrics and then the ability to provide a customized therapy solution with the very same device that did the testing. The major breakthrough of the ProBalance360 with integrated Mechanical Motion Therapy is that it enters a category called Vestibular Neural Pathway Therapy.
360
We are quite literally in this space all alone, and that’s a wonderful place to be. Patients now have a choice of seeing you as a chiropractor with this integration. There is virtually nowhere else to go for this kind of help at the current time. This is called being out in front! Balance and Fall Prevention Therapy is a unique service opportunity whether there is a recession or no recession occurs, because when the economy is great this will be even greater, and if the economy tanks, the healthcare environment will still thrive. Remember: Healthcare stands only behind accountants on the list of industries that CAN thrive in a potential economic downturn; but we are ahead of financial advisors, auto repair shops, home maintenance and grocery stores. We are in the catbird seat with this initiative. Get more information about this study and get engaged in it. Visit with us, call us on the phone, check out our website, watch the videos, talk to our clients. Do any of these or all of these right away to protect your practice and your personal income for the next 5 to 10 years. The way to do it is with Balance.
Yours For Better Health,
Dr. Moe
The Freedom Lifestyle
888-877-6360 • www.probalance360.com