Selloplast

COMPANY NAME

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PROFILE

SELLOPLAST

OFFERS ON THE LABEL

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SELLOPLAST I PROFILE

Greek firm Selloplast is a specialist designer and printer of food labels with over 50 years of experience. Marketing Manager Ourania Eirini Pagiantza told the company’s story to Phil Nicholls.

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he adage runs that you should never judge a book by its cover. Greek foodlabelling specialists Selloplast would present the counter argument that a good cover, or in their case a good label, is what makes a product stand out on the shelf and entices the customer.

Selloplast was founded in 1965 by Alexandros Pagiantzas in the centre of Thessaloniki in northern Greece. 57 years later, the company remains a Pagiantzas family business, enjoying a dominant position in the region. Marketing Manager Ourania Eirini Pagiantza said the company has steadily grown “thanks to the perfection and the love we dedicate to the quality and the constant evolution of the label”.

Today, Selloplast remains in the industrial area of Thessaloniki in a 2,200 sqm factory. The company also operates a branch in Athens to service the labelling needs of the rest of Greece. In total, the company has 40 employees. The factory runs more than ten production lines, with both digital and silkscreen printing options.

Selloplast produces a wide range of food labelling solutions, with the ability to print up to ten colours onto a sticker. Selloplast’s

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SELLOPLAST I PROFILE

labels are applied to jars, bottles and cans for a broad range of foods. The beverage label range features stunning designs and highdetail raster printing. The company also offers an extensive range of printed labels available on flat sheets or rolls.

For clients wanting something even more eye-catching, Selloplast produces tin-alloy labels available in over 100 shapes and sizes. These metal labels are self-adhesive and can be manufactured with the client’s logo, design or even signature embossed on the label. Selloplast offers complete or partial colouring of the label in copper, gold or any other foil.

A mosaic of labels The implementation of Mosaic technology at Selloplast gives customers a stunninglooking product with vibrant shelf-appeal.

Mosaic is a dynamic technology that automatically creates large numbers of unique graphics embedded in a variable data set.

Combining random vivid colours within a selection of patterns, Mosaic prints an endless series of unique labels giving clients a distinctive look to their product.

“Our company focuses on the uniqueness of each product,” explained Ms Pagiantza.

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“We are able to print any kind of label on the market. Specifically, we focus on highquality products like cosmetics, food and beverage products and the wines industry.

Based on what our customers say to us, we regard ourselves as the top wine label producer in Greece.”

Selloplast has diversified into producing packaging materials. Its gummed paper tapes are an ideal solution for natural and organic products as they are biodegradable and 100% recyclable. The raw materials used to produce these tapes come exclusively from renewable sources, such as wood from sustainable EU forests, along with natural glue from potato starch extract.

Selloplast also supplies inflatable packaging in a selection of shapes and sizes.

Ms Pagiantza was clear about Selloplast’s USP: “What differentiates us in the label industry is our focus on quality. We are interested in the customer and constantly looking for solutions to the problems that arise in the market. We stand by our customers and focus on each one individually.

What we sell is the care of our customers, to meet their needs in the best possible way.

“As a proof of the way we work, even if there is a technical case that we faced during

the production of a label, we always act as consultants to the customer. We are looking for the best solution as we want the customer to leave the company fully satisfied.”

Gain and label Selloplast invests in the business to sustain the quality and range of labels it offers to clients. In 2022, the company installed a Digicon Series 3 printing machine from AB Graphics International.

Ms Pagiantza highlighted how the DS3 has “a lot of specialties, and its capabilities are going to create unique and special labels to distinguish our customers’ products on the market shelves. Our goal is to create for our customers a more appealing label which will help them increase sales.”

The new DS3 integrates with Selloplast’s existing HP Indigo digital offset system to create quality labels for the customer.

Digital offset printing enables Selloplast to offer customers colourful, high-resolution labels printed quickly, even in small numbers. The combination of modern machinery and specialised staff gives Selloplast a Quality Assurance System certified according to ISO 9001: 2015

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No 041120071, guaranteeing the quality of its products and services as well as delivering all client requirements on the coloured sticker label.

Investment in printing technology has been at the heart of Selloplast’s evolution and its constant drive to meet the evolving requirements of the market. In 2008, Selloplast was the first Greek company to use the HP Indigo technology. The installation of the new DS3 with its range of labelling options expands Selloplast’s capabilities to include enhanced hot foil, laminating and silkscreen cutting and printing.

A core part of Selloplast’s success is its close relationship with suppliers. “It is very important that we have achieved long-term partnerships with our suppliers,” Ms Pagiantza said. “Some of them have worked with us for at least 30 years, which shows mutual trust and cooperation. We believe that it is equally important for our customers to feel the same way towards us.”

The environmental impact of Selloplast’s business is minimised by using computerised systems, dramatically reducing the use of paper. “We also focus on sustainability,” noted Ms Pagiantza, “And provide our customers with a variety of labels from Eco paper to wood label and Eco plastic, while also offering clients the ability to choose wine papers from our wide variety of options.”

A future booklet Issues with the global supply chain have impacted Selloplast, according to Ms Pagiantza: “In recent months the label industry has faced a serious problem regarding raw materials. There were many delays from suppliers and our company took measures to address this, such as increasing stock levels to support our customers. We are optimistic and believe that the problem will be resolved soon.”

Selloplast is not resting on it laurels and the programme of investment continues. The company is currently installing a new B5010 booklet machine, also from AB Graphics International. This latest upgrade aims to provide Selloplast with unique product options to become a leader in the booklet label market sector.

In conjunction with the ongoing equipment upgrade, Selloplast’s vision for the future includes further sustainable development and integrating additional companies under its umbrella.

Ms Pagiantza concluded: “Our goal is to be constantly at the edge of evolution and new emerging technologies, alongside offering our customers the best possible labelling choice to differentiate their products.

“Selloplast aims to constantly evolve and be a pioneer in the industry. We are looking for new technologies and equipment to provide our customers with unique solutions and innovations to highlight their products.” n Selloplast

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