Leaders in Denesting Innovation

QUPAQ is the leading global provider of tray denesting and handling solutions for food producers. Developing market-leading technology, the company helps customers reduce manual tray handling with automated solutions, ‘safely, simply and profitably.’ Hannah Barnett learnt more about what this means from CEO Kim Weidemann.

Tray denesting is the process of separating trays that are stacked together, then placed on a conveyor for individual loading. In manufacturing operations that load products in trays, filling rates can only be increased as quickly as trays can be separated and placed under the loading device.

QUPAQ, in its current form, is relatively new, having changed name from Intech in April 2022. This was to reflect the 2021 merger of Intech and the denesting division of seafood processing company Carsoe. QUPAQ seeks to combine the best of both, with a product portfolio that includes the leader in electrical denesting equipment, INTRAY, and the leader in pneumatic denesting equipment, ANYTRAY. The company developed and pioneered both denesting technologies and will continue to do so.

QUPAQ CEO Kim Weidemann explained the rationale behind the merger: “We wanted to create a bigger player with lots of growth potential. And to go beyond denesting and expand into the whole packaging operation. Once you have loaded food products in the container or tray, you could make it into a full logistical operation, packing the filled and sealed trays in boxes ready for shipment. That's basically the logic of it. Combining the two divisions gave us a broader product programme and new possibilities, because we took the best from both worlds and brought them together.”

Global leader in denesting

Annually, QUPAQ currently denests and handles over ten billion trays for food packing across more than 50 markets. The company sells its automation systems to food producers, integrators and re-sellers worldwide. Its product portfolio comprises the world’s largest modular range of denesters, conveyors and related equipment for efficient tray handling.

End customers includes the biggest manufacturers in the world: Nestlé, Tyson Foods, Mondel e - z, Tönnies, Cargill, Hilcona, Bonduelle, Martinez, Hubers and many more.

Headquartered in Brønderslev, Denmark, QUPAQ employs around 100 people. “In 2021, we opened a sales office in Germany,” said Mr Weidemann, “and we are currently working on establishing premises in the US to further open that market and have boots on the ground. We have a lot of outsourced processes in the neighbourhood, and we are thereby quite agile in our production set up.”

According to Mr Weidemann, QUPAQ is a company with a global reach: “We are stretching our market globally and are right now supplying machines in Australia and Argentina. I think you will find most of our products on all continents. We also have a good number of partners selling our machines. They are mainly in Europe, but we have the ambition to further expand our partner network to the rest of the world.

“We're working with a lot of integrators who are buying our machines to be a part of their production lines. We work both as a white label supplier, but also as a branded product.”

The Machines

Perhaps the most significant result of the merger is the range and quality of denesting possibilities now on offer. As Mr Weidemann put it: “We are flexible, and now we can offer both a pneumatic and a servo solution.”

One of QUPAQ’s flagship products, the INTRAY Step Loader, is designed to automatically denest trays and gently load various product types directly, with the possibility