Orora Packaging Solutions

ORORA PACKAGING SOLUTIONS

PACKAGING WITH PROMISE

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ORORA PACKAGING

I PROFILE

Orora Packaging Solutions is a leading, worldwide provider of bespoke sustainable packaging products and services to a global customer base. Richard Hagan spoke with Chief Marketing & Sustainable Design Officer Chris Bradley to learn about Orora’s market leading sustainability programme.

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O

rora Packaging Solutions is

signage solutions to thousands

a truly global sustainable pack-

of customers throughout North America

aging company. With more than

and internationally.

a century of experience developing

Orora is also proud to be one of the world’s

innovative packaging solutions, the

largest producers of highly-recycled pack-

company proudly continues to push

aging substrates (aluminium, glass and

the boundaries of what is possible in

corrugated board) from its strategically

packaging while focusing on designing

located manufacturing facilities throughout

for the circular economy.

North America and Australasia. Orora employs 4,800 people worldwide across

Global production

seven countries. The corrugated manu-

Today, Orora Packaging Solutions (OPS),

facturing facilities alone are responsible

the North American entity of Orora Limited,

for the production of 400 million square

designs, sources, manufactures and delivers

metres of corrugated board every

sustainable packaging and visual

year. Adjusted to a 60cm

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ORORA PACKAGING

I PROFILE

“Orora Packaging Solutions is the proud manufacturer of Envirokraft™, which is 100% recycled corrugated board” 138 Inside america

wide strip of corrugated, it would be

we have operations in Hungary and in

enough corrugated to stretch around

Malaysia to support our top customers in

the world 33 times.

those regions.”

OPS also operates packaging design, automation services, vendor managed

Circular packaging

inventory and testing services from

The circular economy is a core element of

its other 60 customer-facing solutions

the company’s three sustainability pillars,

centres. The company’s physical manu-

which include Community, Climate Change

facturing footprint is significantly influenced

and, of course, Circular Economy. “The

by the locations of its customers to ensure

circular economy is one of our three

that its customers are never far away

sustainability pillars and it’s all about

from the company’s resources, according

designing packaging that is reusable,

to Chief Marketing & Sustainable Design

renewable or recyclable,” said Mr Bradley.

Officer Chris Bradley: “For example,

“We’ve invested a lot of resources and

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ORORA PACKAGING

I PROFILE

energy into figuring out how to increase

The company has made significant

the recycled content in everything that we

worldwide investments in circular

make and sell, and now we have some of

economy manufacturing. For example,

the highest recycled content corrugated,

Orora Packaging Solutions is the proud

glass and aluminium in the world.”

manufacturer of Envirokraft™, which is

Orora Packaging Solutions’ plastic

100% recycled corrugated board. Coupled

products do not escape efforts to move

with its unique digital printing capabilities,

to circular economy principles: “Even

Orora Packaging Solutions is one of only

in cases in which we sell plastics, we

a handful of suppliers in North America

endeavour to ensure that the plastics

that can offer customers 100% recycled

have PCR content so that the customer

corrugated with digital printing.

participates in the circular economy,”

Since 2021, Orora has also made

he added.

significant investments in increasing

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Orora (WILO) programme, which promotes recycled content in its glass manufacturing

women in leadership roles, is a particular highlight here.

operation in Australia. “We made a major $25 million investment in our new

The reusable revolution

world-class glass beneficiation plant, for

“We see reusable packaging as a critical

the purpose of reducing our energy use and

enabler of the circular economy, and we

greenhouse gas emissions,” said Mr Bradley.

are focusing resources and investments

Climate change is the second pillar, and

on developing reusable solutions in order

here Orora Packaging Solutions strives to

to meet the demands of what will surely

help its customers make the best choices

be a critical factor in the future of pack-

for the environment. “We believe that our

aging,” Mr Bradley explained.

role is to help our customers make more

Orora is also partnering closely with

sustainable choices for the products

the US Department of Agriculture and

that they require,” he explained.

has been invited to participate in a new

The third pillar is community,

US/EU dialogue on reusable packaging,

encompassing the company’s efforts to

prompted by the PPWR – a new pack-

champion diversity and human rights as

aging directive in the EU – which

well as the health and safety of its staff.

will have massive impacts across

The company’s Women in Leadership at

the world.

n

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