Milkrite InterPlus

MILKRITE | INTERPULS

IMPROVING EVERY FARM

Powered by Inside Food & Drink

INSIDE SUSTAINABILITY 1

MILKRITE | INTERPULS

104 INSIDE SUSTAINABILITY

I

PROFILE

A provider of milking solutions to farmers around the world, milkrite | InterPuls supports the livestock industry with innovative products, services and training. Commercial Vice President EMEA/APAC João Pereira discussed the company’s dedication to customer satisfaction and investments into innovation.

Report by Antonia Cole.

together to offer comprehensive solutions for milking parlours and farmers. Then, in 2020, milkrite | InterPuls was acquired by the DeLaval Group. As a major player in the industry, this accelerated the company’s growth by

IN

providing a much larger investment capacity.

President EMEA/APAC João Pereira said: “We

ties. With over 300 employees, the company

have been producing solutions for the dairy

runs a very efficient and profitable operation.

industry for decades, but this is a significant

From South Africa to Thailand, milkrite |

milestone for us. We have a wealth of

InterPuls serves customers all over the world

experience in the industry and our longevity

through a network of professional distributors.

2027, milkrite | InterPuls will be

milkrite | InterPuls has seven sites around

celebrating 100 years as liner

the world, three of which are manufacturing

manufacturers, Commercial Vice

plants, and the others are commercial facili-

as a company is a testament to our level of customer service.”

“A very important and game-changer milestone was the launch of our Cluster

Originally, milkrite | InterPuls was two

Exchange Service in 2010,” added Mr Pereira.

separate companies. milkrite focused on

“This allows farmers to rent a part of milking

producing liners and other consumables,

equipment, which is a completely new

whereas InterPuls concentrated on milking

concept to the market. We really focus on

equipment. In 2015, these companies joined

customer experience and providing the most

INSIDE FOOD & DRINK 105

106 INSIDE FOOD & DRINK

MILKRITE | INTERPULS

I

PROFILE

effective solutions. Services like this allow us to meet specific client needs and offer tailored solutions.”

Optimising performance As a company, milkrite | InterPuls has a major focus on improving the performance of the farms of clients. With a highly-skilled research and development team, the company is able to build innovative and fully-integrated systems to support farmers in operating more efficiently. milkrite | InterPuls is committed to helping farmers achieve their goals in the most effective way possible.

The Impulse Air liner demonstrates the company’s dedication to providing comprehensive solutions to farmers. This liner utilises state-of-

With constant pulsation and vacuum

the-art technology to allow cows to be milked

monitoring, MIPulse provides detailed

quickly and comfortably. As opposed to a con-

information on milking performance. The

ventional liner, air is introduced into the system

system includes customisable notification

above the milk. This creates a process that is

features that can be adjusted to fit the

more efficient, prevents splash-back and is

farmer’s needs, ensuring the parlour is running

safer for the cow. With a triangular shape,

at optimum efficiency.

suction is distributed more evenly, which is

“Our product development starts by listening

more secure and gentler on the cow. These

to the customers and farmers that use our

technologies combined to enable a smooth-

products,” continued Mr Pereira. “We are

er milk flow, as well as keeping the teat dry,

attentive to their demands and the evolving

reducing the risk of cross-contamination.

trends of the dairy market, then we develop

“We are in the process of launching another

our solutions based upon that. We don’t

solution,” explained Mr Pereira. “It is called MI-

focus on product development, but on

Pulse and it will allow farmers to get the best

creating solutions. This makes a big difference

possible results from their parlours, in addition

for both our customers and the farmers.”

to maintaining the health of their cows. Issues that arise during milking can be very difficult

Strong partnerships

to detect. Our new system helps farmers

Recently, milkrite | InterPuls has invested in its

identify issues before they become

manufacturing site in Poland. This is a mod-

problem, or they damage the milking process or cows’ health.”

ern liner factory, allowing the company to advance its operation in terms of efficiency

Having our values of quality and innovation instilled as part of who we are, we are set in the right direction to support customers, suppliers, key stakeholders and each other

INSIDE SUSTAINABILITY 109

MILKRITE | INTERPULS

I

PROFILE

and quality. The improved factory will help

transparency and integrity, the

drive milkrite | InterPuls’ growth ambitions

company has been able to cre-

and support it in providing the best possible

ate many longstanding relationships.

products and services to customers.

“In the current climate of the industry,

“What I’m most passionate about is helping people to achieve their goals,”

quality is not really a differentiating factor as

added Mr Pereira. “I’m focused on developing

high standards are already the expectation,”

the people around me, identifying what they

commented Mr Pereira. “What really makes

want for their future and helping them take

us stand out in the market is the relationships

the steps to make it a reality. Encouraging

that we build. We focus on a human

self-development and personal growth is

approach, connecting with, and making

a key part of what motivates me in my work.

time to fully understand, our customers and

This is what I love most about working at

farmers. For us, communication is key in

milkrite | InterPuls.”

driving our success.” milkrite | InterPuls extends these values into

Advancing efficiency

its partnerships with suppliers. This involves

The company is also focused on the future

engaging in face-to-face meetings with part-

in terms of promoting sustainability. milkrite |

ners to establish stronger connections and fa-

InterPuls has invested in solar panels installed

cilitating responsive and open communication.

at its Italian site in order to reduce its reliance

From this, suppliers can better understand the

on the main grid and by using a clean energy

company’s needs and milkrite | InterPuls can

source, limits its carbon footprint. Within

clearly communicate expectations.

By fostering relationships based on

110 INSIDE SUSTAINABILITY

operations, milkrite | InterPuls promotes the recycling of excess materials and reports carbon emissions. Currently, milkrite | InterPuls

is developing strategies to become carbon neutral.

“Our services aim to assist farmers in operating more sustainably,” said Mr Pereira. “With

is constantly

our interactive approach, we often visit farm-

exploring innovative

ers directly on their farms. Through this, we

ways to advance milking technology and

can really assess what their needs are and

create solutions that make a difference to

support them in becoming more efficient. We

the world.

discuss performance and optimisation to give

“As well as making sure that our company

operational advice that improves the milking

is a great place to work for our team, we

process. Our team work as consultants, pro-

believe in making the right decisions to

viding full solutions that streamline practices.”

support society as a whole,” continued

The core focus of milkrite | InterPuls is to help

Mr Pereira, in conclusion. “Having our

farmers feed the planet in the most efficient

values of quality and innovation instilled as

way possible. By achieving more whilst using

part of who we are, we are set in the right

less, the company supports people and the

direction to support customers, suppliers,

planet simultaneously. milkrite | InterPuls

key stakeholders and each other.”

n

INSIDE FOOD & DRINK 111