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DIAGEO I PROFILE
from DIAGEO
“Diageo has, again, delivered strong performance, despite the challenges that all consumer goods categories have faced this year,” said Chairman Javier Ferrán in a statement summarising the company’s 2022 annual report. “We continue to invest for the future to sustain the momentum in our brands and deliver a positive impact on society.”
Premium brands
The extensive Diageo portfolio features two of the top four international spirits brands by retail sales value: Johnnie Walker and Smirnoff. The Johnnie Walker range of blended Scotch Whisky has pushed boundaries for 200 years. Available varieties include Black Label, Red Label and Gold Label. Diageo’s most popular blend is the Johnnie Walker Blue Label, hand-selected from rare Scotch Whiskies with a remarkable depth of flavour. Only one in 10,000 casks makes the cut.
Smirnoff holds the position of the world's number one vodka. Established in 1864, Smirnoff is created through a unique process involving three distillations and ten separate stages of filtration. The brand is also offered in flavours such as Raspberry Crush or Mango & Passionfruit Twist, plus a range of seltzers and ready-to-drink cocktails.
The extensive Diageo portfolio also holds iconic brands such as Guinness, the world-leading stout, established in 1759. This classic black beer continues to innovate with the launch of the alcohol-free Guinness 0.0% and Guinness Cold Brew Coffee Beer. Another iconic line is Baileys, the world’s first cream liqueur created in
1974 and now a much-loved spirit across 160 countries.
Other highlights of Diageo’s package of 200 premium drinks include Tanqueray, the world's number one premium gin, Captain Morgan, a spirit made with the finest Caribbean rums, and Gordon’s, the world’s number one international gin.
Solving packaging
As part of Diageo’s drive to ‘deliver a positive impact on society’, the company is running the Sustainable Solutions programme. The Cohort 2 challenges from Diageo focused on the development of sustainable packaging technology for its extensive portfolio of drinks. The pilot stage of this challenge draws together an exciting selection of schemes.
One such project addresses the challenge of glass bottles, which are energy intensive to manufacture, move and recycle. To solve this problem, Diageo is exploring the use of renewable content alternatives and the possibility of innovative metal container formats. The goal is to find a low-carbon solution with minimal associated waste.
