Alcoholic Beverages Article Examples - IF&D

alcoholic beverages

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3 Inside Food & Drink Inside Food & Drink

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PROFILE

I WEST CORK DISTILLERS

er s till Dis k d r o a n Andy st C ey We isk e to d ’s g w h spok n e l a n n i n nell i , Ir n n t s d - w ’Co die awar hn O e r g t Jo n c i r n cto s. e’s isti t u r n g d Dire cces i na g of liver agin ng su t s i e an ngo be f d the ath o ka. M y’s o ly on a p d vod pan g m d n e o in Us forg gin a the c s h a nded bout a a r t b ber Pro

BEVELAND DISTILLERS

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PROFILE

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ny customer can have a car painted any colour he wants, said Henry Ford, launching his Model T – “so long as it’s black.

No such monotony of uniformity awaits the discriminating customer of Beveland Distillers, the Spanish company exporting spirits to more than 65 nations worldwide.

“Culture, country, client and our spirits, define our presence in the localised markets across the world,” said its President, Joel Masoliver.

“Our Dominican Republic rums, for example, are made and aged in their country of origin, as are our Scotch whisky and our Tequila from Mexico.”

Tastes and cultures

While Beveland Distillers is selling to 65 countries across the globe, it is the role given to national tastes and cultures that distinguish the Spanish-headquartered company. “By remaining close to the origin, we can maintain quality and retain a bond with the locality,” said its President, Joel Masoliver.

Colin Chinery reports.

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Inside Food & Drink

Part of the family owned Masoliver Group, Beveland distils and bottles gin, whisky, vodka, rum, liqueurs, brandy, Tequila, as well as specialities, all honed to meet tastes and cultures.

“By remaining close to the origin, we can maintain quality and retain a bond with the locality.”

With an enlarging global footprint and a turnover up from €11 million to €15 million in five years, the affinity is reciprocated. It is a scale of expansion resulting from the 2015 strategic decision to focus on chosen brands while increasing market visibility.

“In the early days, we used to try to be everywhere and in every country,” said Mr Masoliver. “But in the past five years we have sought, in a modest way, to find a space for brands of quality, brands that are different, staying as local as possible to the products that come under the Beveland name.”

Glen Silver’s Blended Scotch Whiskey is one example, imported from Scotland,

Inside Food & Drink

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Alcoholic Beverages