TACKLING THE FIRST RESISTANCE TO DIGITAL TRANSFORMATION: CULTURE CHANGE

6 STEPS TO DRIVE CULTURE CHANGE Business Culture K E L L T O N

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ORGANIZATION A business culture, essentially, is a balance of two elements—technology and people. Technologies can’t work independently, and thus, for a company’s digital success to thrive, one must in all sense create a workforce that can adapt to the transformational change

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INFUSING A DIGITAL CULTURE Digital Transformation has a company’s culture at its heart and soul and is centered on re-inventing its set of processes and behaviors. But, once embedded, digital transformation is aligned tactically to an organization’s strategy and objectives for underpinning success. With this subtle description of the importance of digital culture, let’s look into the values the digital culture brings in.

A digital culture brings mental agility and hand-eye coordination in an organizational workflow and allows it to take charge of better opportunities.

A digital culture banishes hierarchy, engages every employee in the decision-making process, and promotes inclusive growth.

A digital culture leverages employee skill-sets and boosts capabilities, encouraging them to work on challenging briefs with conviction.

A digital culture attracts fine talent and builds a constructive workforce. Job seekers prefer digital companies over traditional ones, because they are more collaborative, creative, and champions of innovation.

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CHALLENGES OF ACHIEVING A CULTURAL CHANGE Traditional Company Culture Infrastructural Cost Overruns Limited Scalability Inefficient Automation Upskilling Challenges

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CORE ELEMENTS OF DIGITAL CULTURE Digital Transformation is a skilled and diversifying exercise. It entails a seismic shift to an organization’s long-established dynamics. So, a jumbled approach would not help. It’s important to catch up with its real essence to make an impact.

The four core elements that determine a digital culture are:

It Dares You to Take Risks It Encourages Small Moves and Short-Term Planning It Puts Collaboration First It Embraces Disruption

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STRONG PERFORMANCE CAN BE SEEN IN THE ORGANIZATIONS

COMPANY

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STEPS TO ACHIEVE CULTURAL CHANGE IN THE COMPANY Evaluate your current culture and its performance metric Define a vision Determine the key performance priorities Closely track the priorities, goals, and outcomes Expand the manpower Think about rewarding employees

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 A culture breathes through its employees and is very critical for a sustainable digital transformation. A half-baked approach can severely damage a business’s interests for now and ever.

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