Design Path

HEAR BETTER

PROJECT BRIEF

Redesigning hearing aid for partially hearing impaired people

What is a hearing aid?

Why do we need a hearing aid?

Who is it for?

Where and how is it used?

We need to have an answer to these questions to understand the product, user, environment

RESEARCH PHASE 1

CHAPTER 1 : PRACTICAL

RESEARCH TOPICS

PRODUCT STUDY 1.What is a hearing aid?

2.What goes inside?

3.exploded view.

4.understanding the present dimensions

RESEARCH TOPICS

MARKET STUDY 1.Market competitors. analyzing existing competitors online/offline 3.Understanding the cost.

4.Existing products.

5.Positioning of the product in the market, 6.On field research to see existing products and to understand the retail experience, Buying experience.

7.Analysing the current design language of the products in terms of aesthetics, cmf, functionality 8.collecting moodboard for currents trends in terms of design for inspiration. analyze where the market is moving and where will it move

RESEARCH TOPICS

TECHNOLOGY

1.Understanding existing technologies in the product 2.Interviewing doctors, technicians , users, to see where we are lacking today.Identifying problem areas 3.Analysing trending technologies in different sectors which can be incorporated in the product.

4.Creating a moodboard, or collecting videos of the technology we are going ahead with for the product

RESEARCH

CHAPTER 2 : EMOTIONAL

RESEARCH TOPICS

USER 1.Who is our primary user?

2.Interview kids, teenage, Adults, middle aged, old people.(different persona's) 3.Understand how they feel emotionally about this issue.

4.Study their lifestyle/what they do on daily basis.

How does the society impact their lifestyle.

5.Understand how they use the product from waking up in the morning - wearing it, traveling, to what they do before they go to sleep.

Analyzing the problems they face.

6.Understand our secondary user, basically people around them, how do they deal with partially hearing impaired people.How do they feel about their issue, do they feel sympathetic, empathetic This will help us solve the way our society impacts on people suffering from this issue.It will help us solve the bigger picture!!!

CONCLUSION

After doing a thorough research on the product, market, technology ,user We will derive a lot of insights under each topic which will help us design a holistic product ,from the people , market and product point of view.It will not only help in creating a good design but also a service around the product, marketing strategy,

recreating retail and buying experience, packaging etc..

CREATIVITY PHASE 2

1.INSIGHTS

2.POST-IT IDEATION

Make a requirement sheet based on the insights.It should constitute must have, nice to have, and cant have.Kick start the ideation

Creating quick post-it ideas based on the insights and requirement sheet

4.DETAILED SKETCHES

5.FINAL 2 IDEAS

Creating detailed sketches for three concepts, with exact dimensions, technology, cmf, manufacturing process.

3D models, keyshot renders, 2d technical drawings, exploded views,detailed views. user scenarios for all three conceptsshow how the product will be used. packaging, marketing strategy for all three retail experience, buying experience, product servicing experience.

3.A4- REFINEMENT SKETCHES Selecting potential ideas from the post-its and detailing them out on A4.Making them more realistic

6.PROTOTYPES Rough prototypes, to test the form, ergonomic, dimensions.

User testing for feedback and incorporating the changes. .Final three functional prototypes.

DEVELOPMENT PHASE 3

1.USER TESTING

2.DEVELOPING FINAL IDEA

Test the final 3 prototypes, with users, doctors, technicians.Get their feedback

Based on the feedback, start detailing out 1 concept.Make final detailed sketches , quick 3d models and renders and protos

4.RENDERS

5.EXTRA’S

Perspective, ortho, exploded views, animations to support the concept, technical drawings, showing inner components.

Product packaging, brochures, leaflets, adverts, hoardings, marketing planning etc..

3.FINAL 3D MODEL Detailed 3d model with joineries, and proper assembly

6.PROTOTYPE Final functional prototype.

Test it with the user and show how its used by allowing them to use the product and get their feedback on same.

THANK YOU