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Priority Marketing Advisors

PRIORITY MARKETING ADVISORS

A P riority G roup C ompany

Actionable Insights for Measureable Results SM

317.241.4234

www.priority-ma.com Š 2013 Priority Press, Inc.

Gain Wisdom from Experienced Sources Priority Marketing Advisors’ goal is to help businesses like yours be more strategic in their marketing communications and customer engagement. We help you create the strategies and messaging needed to reach customers and increase brand awareness, and then we deliver the creative tactics to execute those strategies and messages. The company was formed by marketing industry veterans Joe Straka and Wade Danforth.

Joe and Wade have a shared vision to provide clients with a holistic approach to their business communications.

For the last five years, Joe has been the President of Priority Group, a full-service marketing solutions firm that helps companies strengthen and extend their brand in the marketplace. At Priority, he leads a company with over 30 years of experience helping clients deliver their brand identity across multiple marketing vehicles and channels. While many companies in the Priority Group provide executional expertise, Priority Marketing Advisors provides the strategic counsel clients in the marketplace require to run successful marketing organizations.

Joe is a successful brand manager and entrepreneur with a broad and distinguished career. As a corporate executive, Joe worked for Procter and Gamble in brand management and Ernst & Young as a management consultant. As an entrepreneur, Joe launched a venture-backed, big data software company and founded a national real estate development firm working with substantial private equity firms.

responsible for overseeing the creation and execution of his clients’ marketing and brand strategies. As a marketing strategist, Wade has worked with companies within the following industries: access control, agribusiness, banking, bio-tech/pharmaceutical, engineering, information technology, manufacturing, non-profits, and software development.

Wade holds a Bachelor of Science degree from Illinois State University and an MBA with a concentration in marketing from Butler University.

Utilize Insight, Strategy, and Message At Priority Marketing Advisors, we can help you achieve better results through data-driven insight, thorough planning, and creative ideas. By reviewing and then working to align your marketing and sales strategies, Priority Marketing Advisors helps you to make better decisions regarding your marketing efforts. We work with you to:

• Improve your customer engagement through

tailored strategies and tactics.

• Bring clarity to your marketing decisions by

measuring and evaluating your current efforts.

• Achieve alignment between your sales and

marketing strategies, making it easier for your sales team to communicate to your prospects and customers.

Joe holds a Bachelor of Science degree from Miami University and an MBA with concentrations in marketing, strategy, and finance from the Kellogg School of Management at Northwestern University.

Wade Danforth has nearly 20 years of marketing experience, working in both corporate marketing and as a marketing consultant. Wade’s corporate marketing experience includes managing marketing and communication departments in the financial services and insurance industry.

Prior to becoming the Managing Director of Priority Marketing Advisors, Wade was the lead strategist for Inspire Marketing LLC, an independent marketing consultancy. In this role, Wade was responsible for developing and managing the marketing, branding, and communication strategies of his clients and directing the execution of those strategies.

Prior to Inspire, Wade worked for the leading life science and medical advertising agency in Indiana where he was

Learn, Understand, Apply The role of Priority Marketing Advisors is to learn about your marketing challenges, develop a plan to deal with those challenges, and then help you implement that plan. We do this in a variety of ways because many times solutions need to be as unique as the challenges they solve. We have found that our clients usually achieve the clarity, action, and results they want by engaging with us in the following areas:

• Strategic Marketing Consulting: We provide sound marketing strategy leading to clear direction and improved structure in your marketing.

• Brand Consulting: We help you define and build your brand and your promise to your customers.

• Public and Media Relations: We work with you to tell your story to journalists, bloggers, and social media influencers.

• Sales Strategies and Tools: We help you equip your sales team with the strategies and tools they need to succeed in the market.

• Executable Marketing Campaigns: We create, design, and execute the campaigns you need to reach your market.

There are various ways we can help you, and it is always best to start with a conversation so we can understand your challenges and recommend the right solution. Below are a few but not an inclusive overview of how we can conduct a review of your current marketing efforts.

Marketing Analysis The goal of a marketing analysis is to help you better understand your marketing goals and improve on them through competitive benchmarking. We do this by evaluating your marketing process, marketing results, and the alignment between your marketing strategies and your marketing tactics. We want to give you a view of where you are at in the market and provide actionable insights about your competitors. We do this by evaluating the following metrics when possible:

• • • • • • • • •

Revenue by sales channel Brand equity Market share evaluation Marketing ROI Product and customer profitability Cost to generate traffic Customer acquisition costs Customer profitability Revenue per new customer

Needs Analysis A needs analysis shows you where customer wants intersect with your current capabilities and competitive strengths. Completing the needs analysis helps to identify and prioritize different types of customer values. A typical needs analysis appropriately focuses attention on points where you differ from your competitors and provides actionable recommendations on how you could benefit from the competitive advantage that you have. The needs analysis also helps you to identify unaddressed customer needs and provides recommendations on how your business could possibly meet those needs. Additionally, when completing a needs analysis, Priority Marketing Advisors will provide you with a detailed customer profile so you can better understand who your customers are and the best way to communicate to them about how your product or service meets their needs.

Brand Analysis In short, a brand analysis tells you how you are doing in the market and your ability to meet your customers’ needs. In detail, a brand analysis provides your organization with a review of your brand, your brand management, and your marketing effectiveness. It assesses your brand’s strengths, weaknesses, opportunities, and threats and identifies brand growth opportunities, including those that could be achieved through brand repositioning and brand extension. You will receive actionable recommendations including an overview of the environment, the category, your company, your brand, and the competition. The benefits your company receives from a brand audit include:

• • • • • • • •

Clearer focus and vision Stronger competitive advantage Deeper customer understanding Improved communication with all audiences More consistent messaging Better internal communication Improved internal alignment More marketing accountability

To schedule a conversation to discuss how Priority Marketing Advisors can help you communicate more strategically with your customers, contact us today.

www.priority-ma.com 317.241.4234 Text “PRIORITY” to 24587