Data Analytics
Est. 1980
Serving You is Our Top PriorityTM
888.955.PRINT
www.priority-press.com Š 2013 Priority Press, Inc.
Analytics Solutions To Meet Your Specific Needs Purchasing marketing analytics services should never be a one-size-fits-all proposition. Clearly, you shouldn’t have to pay for services you don’t need or purchase a solution that lacks the full range of capabilities required to address your most pressing business questions. That’s why we offer three unique analytics solutions – from basic customer profiling to highly advanced, customized data modeling. No matter which solution you choose, you can count on Priority’s highly skilled analytics team to guide you through the entire process, from planning to implementation.
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PrioritizeSM by Priority Find new prospects just like your best customers by comparing the demographic and psychographic profiles of these individuals with your prospect population.
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Predict One
3
Custom
Determine a prospect’s probability to respond or make purchases by implementing our basic statistical modeling techniques.
Improve campaign results by creating a highly advanced, customized data model that determines the true lifetime value of a customer, including probability to respond and purchase products.
The P riorit y P ress D ifference Today’s marketers simply cannot afford to waste precious budget on prospects that have little chance of purchasing their products. That is why Priority’s data analytics solutions use statistical modeling techniques to help predict further behavior. With Priority you always have the support of marketing analytics that have both the technical know-how and real-world, client-side marketing experience to make your project a success.
The P ow er
of
Pa rtnership
By using a full range of data resources, powerful marketing analytics and advanced customer database technology to accurately target qualified buyers, the knowledgeable team at Priority provides a focus on your success that is unmatched by mere print, mail or email providers.
PrioritizeSM by Priority Find new prospects just like your best customers. You know who they are. They buy more. They click through more. They are your best customers and PrioritizeSM by Priority helps you find prospects just like them. We do this by matching your customer’s demographic and psychographic attributes to the general profile of your prospect population, targeting the prospects who represent the best of your customers.
L e a rn M ore , Faster
w ith up to
44 O v erl ays
PrioritizeSM is an automated, easy-to-use service that statistically profiles your best business or consumer customers. Over a short period of time, your current data file is matched against our comprehensive database of U.S. businesses and/or consumers to create a customized market penetration analysis. The strength of PrioritizeSM lies in its ability to provide up to 28 consumer and 16 business demographic overlays, revealing more information about your customers, so you can market more effectively.
P otenti a l To R educe M a rk eting C osts
a nd
I mprov e R esponse R ates
PrioritizeSM enables you to segment existing clients so you can develop effective crosssell campaigns, up-sell promotions, loyalty programs and other customer-focused strategies. Your marketing campaigns are based on statistically relevant data insights that help you focus on your most profitable customers. You may also improve campaign efficiency, as you bypass unproductive customers, while marketing to your best prospects. For example, a university soliciting 100% of its alumni might maintain the same level of donor support while only targeting 50% of the alumni population – the 50% that give! This results in a 100% increase in Return On Investment (ROI). Conversely, an auto dealer might redirect its campaign and spend the same amount of funds on the campaign, but gain 2x the number of qualified prospects as a result of statistical profiling and optimized targeted marketing.
www.priority-press.com 888.955.PRINT Text “PRIORITY” to 24587