Data Analytics Solutions
Est. 1980
Serving You is Our Top PriorityTM
888.955.PRINT
www.priority-press.com Š 2013 Priority Press, Inc.
Analytics Solutions To Meet Your Specific Needs Purchasing marketing analytics services should never be a one-size-fits-all proposition. Clearly, you shouldn’t have to pay for services you don’t need or purchase a solution that lacks the full range of capabilities required to address your most pressing business questions. That’s why we offer three unique analytics solutions – from basic customer profiling to highly advanced, customized data modeling. No matter which solution you choose, you can count on Priority’s highly skilled analytics team to guide you through the entire process, from planning to implementation.
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PrioritizeSM by Priority Find new prospects just like your best customers by comparing the demographic and psychographic profiles of these individuals with your prospect population.
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Predict One Determine a prospect’s probability to respond or make purchases by implementing our basic statistical modeling techniques.
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Custom Improve campaign results by creating a highly advanced, customized data model that determines the true lifetime value of a customer, including probability to respond and purchase products.
Product Overview Report What You Get Customer Profile Report (based on end user data selects) Market Opportunity Report (simple statistical scoring process) Predictive scoring algorithm based on one target (e.g., Response, Revenue/Value, Retention, Cross-sell, or Upsell) and limited variable appends Predictive scoring algorithm based on one target (e.g., Response, Revenue/Value, Retention, Cross-sell, or Upsell) and extensive variable appends Predictive scoring algorithm based on up to two targets (e.g., Value-adjusted Optimization model that integrates with Response & Revenue/Value, Value/Retention, Cross-sell, or Upsell) and extensive variable appends Basic model results presentation – top 5 predictor slides Up to top 15 predictor slides and model results presentation, demographic and key psychographic slides and additional target market insights
Prioritize
Predict One
Custom
How You Can Use Our Models
Prioritize
Predict One
Custom
Prioritize
Predict One
Custom
Prioritize
Predict One
Custom
Prioritize
Predict One
Custom
Simple list selection criteria – web browser-based order fulfillment Market Sizing Market Opportunity Marketing Strategy Planning Sophisticated list selection criteria – based on modeled score Benchmark and performance testing and control ROI planning and control
Product Features Web browser-based End user performs file upload, geography selection and variable selection Source enhanced customer profile: Consumer: Demographics, Lifestyles, Buyer Behaviors Business: Firmographics
Experienced modeling professionals
Turnaround Time Real-time Output 2-4 business days 7-15 business days
Minimum Record Requirements First Name, Last Name (or Company Name), Address, City, State and Zip First Name, Last Name (or Company Name), Address, City, State and Zip; campaign-related data such as response/nonresponse; customer transaction-related data such as revenue/value. 500-1,000 customer records 1,000 responder and 1,000 non-responder records 4,000 responder and 4,000 non-responder records 10,000 responder and 10,000 non-responder records
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