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MyBrandStoreFront.com

Est. 1980

Serving You is Our Top PriorityTM

888.955.PRINT

www.priority-press.com Š 2013 Priority Press, Inc.

M arkeTing a nalYTicS

Prioritize by Priority Press Finds new prospects just like your best customers by comparing the demographic profiles of these individuals with your prospect population.

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You know who they are. They buy more. They click through more. They are your best customers and Prioritize

by Priority Press helps you find prospects just like them. We do this by comparing each of your customer’s demographic attributes to the general profile of your prospect population. Those prospects that most closely match your best customers represent excellent marketing targets. ive rse e| rece during at 4:00 e Cou Tim ZIP Cod Also hase /2012 Golf , ST purc 10/6 | City ire exp ress et Add 45 Stre 123

PRIORITY SOLUTION learn More, FaSTer — wiTh up To 44 overlaYS In today’s world there is an overwhelming demand for

www.priority-press.com 888.955.PRINT Prioritize is an automated, service that statistically best business or consumer botheasy-to-use production and performance.

These profiles demandsyour when customers. Within minutes, your house file is matched against our comprehensive coupled with fewer workplace resources and a growing listdatabase of U.S. businesses and/or consumers to create a customized penetration analysis. The strength of Prioritize lies in its of daily tasks suchmarket as purchasing, procurement, project direct demographic marketing will continue to more information about ability to provide up to 28management, consumer andand 16 business overlays, revealing consume a large portion of your workday.

The demands of your customers, so you can market more effectively. your workplace are only going to continue growing. Let us poTenTial To reduce M arkeTing coSTS and iMprove rworks eSponSe aTeSby managing help. MyBrandStoreFront.com forryou Prioritize enables you toand segment existing clients you can develop effective cross-sell campaigns, up-sell completing these tasksso quickly, easily, and efficiently. promotions, loyalty programs and other customer-focused strategies. Your marketing campaigns are based on statistically relevant data insights that help you focus on your most profitable customers. You may also improve eatures campaign efficiency, as you bypass unproductive customers, while marketing to your best prospects.

MyBrandStoreFront.com is Priority Press’s proprietary software solution – designed and customized specifically for the unique needs of your organization. Allow us to Prioritize At-A-Glance streamline your ordering process into a comprehensive automated workflow that protects the integrity of your brand andTminimizes the line The challenge he need the time you spendTmanaging he BoTToM process. Start imagining what you could accomplish if • Maximize database marketing • High quality data for business • Profiles your best customers and targets your time and efforts were not being spent on title creep and analytics without investing consumer segments your best prospects individually in corporateand business cards or how you were going to the time and resources handle the implementation reaching across multiple of corporate’s next marketing • Provides low-cost customer analytics campaign. demographics • Sharpen your insight into • Maximizes ROI by targeting best your customers or your • Ability to finely segment your eason o elieve prospects – in selected geographic clients’ customers customer list – using cost-effective analytics Since its debut in 2011, over 80 organizations haveareas implemented • Use new data to engage new • Identification of your best MyBrandStoreFront.com.

These organizations have streamlined • Automates service online for fast results prospects by geography their operations customers and new and are now enabled to focus on larger marketing prospects initiatives that impact their organization. Don’t allow your • Comes with step-by-step consultative • Run your campaigns more competition to outperform you due to the lack ofhelp an organized from your Priority Press team efficiently solution. Talk with your Priority Press Account Executive to learn more about how MyBrandStoreFront.com can enable • Makes youyour a champion of database organization today. marketing

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888.955.PRINT

www.priority-press.com © 2012 Priority Press, Inc.

My Brand Storefront Product Fulfillment & Print-On-Demand MyBrandStorefront’s base functionality is taking your stationery – envelopes, letterhead, note pads and other common office items and putting it at your fingertips for easy ordering. Let us take your static items, put them on your own branded website for ordering, physically store the items at our warehouse, and fulfill orders as they are placed. Items not stored for fulfillment can be placed on MyBrandStorefront.com to be printed on demand when they are ordered and then delivered to you.

PRODUCT CATALOG PROMOTIONAL ITEMS

DIGITAL ASSEST MANAGEMENT B rand Management & Control Marketing professionals, office managers, and administrative assistants all understand the challenging arena of brand management. Brands are precious to a company and they are constantly under attack; ranging from the company department that decides they can customize the corporate logo to the rogue sales associate who decides to make his own “creative” business card titles. MyBrandStorefront.com allows you to protect your most precious asset: your brand. Allow us to enforce titles, formatting and phone numbers on your business cards and other variable collateral. Give your sales department access to only approved materials and then track who has ordered what. Automatically review and approve every order, select items or select orders. Assume complete control of your brand with MyBrandStorefront.com.

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Tomorrow’s Business

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Business Cards Other V ariable Products Business cards when properly ordered, designed and printed are the cornerstone of every organization’s marketing effort. At your company, who ensures that names are spelled correctly, titles are accurate, formatting is consistent with branding guidelines and that all of this information is correct? Your business cards on MyBrandStorefront.com come out correct every time. Use our real-time proofing tool to ensure that the information entered is correct as a step in the ordering process.

Allow your sales team to order their own business cards but use MyBrandStorefront’s approval feature to approve and, if necessary, edit any cards with title exaggerations, misspellings or incorrect phone numbers.

Put your variable thank you cards, customizable promotional materials and more on MyBrandStorefront.com.

Marketing Data Customizable Marketing Executing campaigns is inconvenient at the very best and often devolves into an exercise in frustration. Designing the material, procuring the copy, determining the audience, purchasing the mailing list and finally mixing it all together can take weeks even after the campaign has been approved. Executing the same campaign on MyBrandStorefront.com becomes a one stop shop. Personalize the piece to your specific needs, upload photos, enter your address for our automated mapping, select your audience through our built in list service and then click the “start� button to send your campaign into motion.

MyBrandStorefront.com allows you and your workforce to customize predefined templates in a way that protects your brand standards while allowing your team to design their own pieces. Have your sales team customize their own collateral that has been approved by your marketing department. Preload images that are approved so your staff can only use approved graphics in their presentations. The graphic editing features are available in Flash and HTML5 which means that they will be available to you no matter what device you use.

MyBrandStorefront.com combines features such as file upload, photo upload, automated API calls, automated mapping and list purchase in a single software solution that can be used to launch campaigns from one website. The abilities of MyBrandStorefront.com are unequalled by any other software solution let alone any other full service printers.

Email & SMS

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Email & SMS MyBrandStorefront.com can be used to launch Personalized URL (PURL) campaigns. In addition, these campaigns can be sent out via print, email blast, and SMS text. Your audience will then be directed to a custom webpage built for them with an offer, survey or other interactive form. PURLs, when combined with standard marketing campaigns, can increase tracked response rate several times over. Combine variable data campaigns with PURL and multi-touch campaigns to create a responsive and comprehensive marketing effort.

The best part? All of this can be done from one platform: MyBrandStorefront.com.

Purl Marketing allows you to pump up your marketing campaigns fast and easy. System users benefit from “multi-layered� campaigns that enable clients to reach their consumers on numerous levels.

About Priority Press MyBrand Storefront.com MyBrandStorefront.com is a powerful technology solution designed to protect, strengthen and deliver your brand and is an innovative technology brought to you by Priority Press. From intelligent, integrated cross-media marketing campaigns to the production of business cards and corporate stationary, MyBrandStorefront.com is the brand management solution you need to efficiently and effectively manage your brand.

A multi-dimensional technology, MyBrandStorefront.com, along with the production capabilities behind it, provides the ability to: • • • • • • • • •

Create & deliver cross-media marketing campaigns – print, email, SMS Develop & create personalized communications, or 1:1 marketing Manage multi-touch, multi-layered marketing campaigns Order branded print & promotional products Manage promotional product & brand collateral fulfillment Print brand collateral on-demand Upload custom brand projects for print production Upload & mail from custom mailing databases Create mailing databases based on defined criteria

Priority Press Priority Press is distinguished as a leading provider of offset printing, direct mailing and inventory fulfillment services to all size companies throughout North America. Discerning print buyers choose Priority due to its exceptional track record, outstanding customer service, superb quality and extensive capabilities.

A highly diversified commercial printer, Priority Press performs more printing processes under one roof than most commercial printers. Providing so many services in the value chain means higher quality, faster turn-around and lower costs for Priority customers.

Services include graphic design, digital prepress production, digital printing, offset printing with 1 color to 6 color plus coating, 4 over 2 perfecting, letterpress printing, foil stamping, embossing, thermography, engraving, die cutting, complete bindery services, mailing services and inventory fulfillment services.

Call 888.955.PRINT to find out how your brand can benefit today.

www.priority-press.com 888.955.PRINT Text “PRIORITY” to 24587