BASIC SOCIAL MEDIA MARKETING
Facebook, Instagram and Twitter are FREE real estate. They cost nothing to create and help you generate business and attract more customers.
POST PRODUCT PHOTOS
Images improve engagement. Regularly post photos of your products on Instagram and Facebook along with informational text in the caption. Also add images to tweets to increase retweets. Make sure to direct people where they can buy your product.
USE HASHTAGS
Accompany every post with a few hashtags. Hashtags help organize and categorize photo content. They make your post more discoverable and build your audience.
your_instagram
Introducing Flower & Vine Hanging Gift Tags. New for 2018! #weddingfavors #gifttags
Customer1: So Cute! your_instagram: Thank you!
Customer2: I love this design. Where can I find it ? your_instagram: It is on www.yourwebsite.com item #FV01W154T
52 likes • 4 comments posted 3 days ago
Responding to comments and tweets is a great way to build personal relationships with potential and existing customers. Comments make your brand feel more personal and better connect you with your target audience. 3
ENGAGE AND INTERACT
UTILIZE YOUR FACEBOOK COVER PHOTO
The header of your Facebook page is free billboard space. Your profile photo and cover photo are the first things people see when they visit your page - so use them to their full potential. (The cover photo below and others are available to download at dealer.printswell.com under the marketing materials tab.)
PIN TO TOP
If you’ve got an important marketing message that you want to make sure people see, then put it in a Facebook post and pin it to the top of your page. They can be posts about current or upcoming sales or a new product photo.
People tend to react well to promotions when combined with appealing product posts. Use a real product photo and add text in the caption to describe the sales promo. Current sales graphics and product photos are available for download to dealer.printswell.com.
CAPITALIZE ON SEASONAL AND UNIQUE EVENTS
Seasonal or timely events can help you boost engagement. Showcase your products with themes for holidays, events and activities (Christmas, New Year’s, Valentine’s Day, Graduation Season). Be creative and also post themes for Summer Parties, Back to School Season, etc. Regularly check to see what is trending, and take advantage of trending topics with relevent content.
Visit dealer.printswell.com for lifestyle photographs of products. They are easily downloadable for you to use on social media posts. New images are regularly added.
Contact marketing@printswell.com with questions, feedback, requests or for more information.
