2020 Alternative Swatch Card

2020 C OLOR C ARD

rooted in

sustainability

60K lbs of organic

As a fabric-first company, our commitment to sustainability is defined by creating products responsibly.

softness is our story Since 1995 we set out to recreate the softness & simplicity of our favorite vintage tee.

1.8M plastic

alternative is who we are

bottles recycled ever y year

Rooted in responsible and eco-friendly practices, we use proprietary fabrics & specialty washes to make one-of-a-kind pieces.

cotton used annually

C 1 30 s 100 % C otton | 135gsm /4 oz 40 s 1 00 % C otton | 120gsm /3 .7 oz He athers 6 0 % C otton , 40% Poly est er

Cotton Jersey

Black

Heather Black

NE W

White

Light Grey

PMS BLACK C

Light Heather Grey NE W

Heather Grey

PMS 429 C

Dark Heather Grey NE W

Heather Royal NE W

Light Blue

NE W

Asphalt

Midnight Navy NE W

Royal

PMS 296 C

Heather Midnight Navy NE W

Light Navy

PMS 425 C

PMS 7545 C

PMS 2133 C

Pine

Teal

Green

Military

Army

Deep Violet

PMS 7763 C

PMS 2695 C

Apple Red

Heather Red

NE W

PMS 7736 C

Berry Pink

NE W

PMS 7474 C

NE W

PMS 674 C

Faded Pink

NE W

PMS 691 C

Sunset Gold

NE W

PMS 1215 C

NE W

PMS 5773 C

Currant

Bright Red

NE W

PMS 504 C

Pale Yellow

NE W

PMS 335 C

PMS 1797 C

True Black

Dark Purple

NE W

PMS 7449 C

NE W

PMS 187 C

Pumpkin

NE W

PMS 7576 C

NE W

C 2 40 s 100 % O rg anic C otton | 120gsm /3 .5oz

Earth White

PMS BLACK C

PMS 438 C

NE W

PMS 587 C

Organic Cotton

Dark Plum

NE W

NE W

PMS 550 C

NE W

Red Clay

NE W

PMS 7600 C

Earth Grey

Earth Coal

Earth Ocean

Faded Teal

PMS 422 C

PMS 7540 C

PMS 7544 C

PMS 5575 C

Yellow Ochre PMS 7509 C

NE W

NE W

Deep Green PMS 432 C

NE W

CV 40 s 100 % C otton | 120gsm /3 .5oz 30 s 100 % C otton | 1 40g sm /4 .1oz

Garment Dyed Cotton

Smoke Reactive PMS 426 C

Vintage White Reactive

Stone Pigment

Grey Pigment

Coal Pigment

Dark Blue Pigment

Green Pigment

PMS 407 C

PMS 7539 C

PMS COOL GRAY 11 C

PMS 2376 C

PMS 5615 C

PMS 7527 C

Faded Pink Pigment

Red Pigment

PMS 691 C

PMS 492 C

Heavy Wash Jersey

Black

White

PMS BLACK 3 C

C G 1 00 % C otton | 170gsm /5oz

Light Grey

Dark Grey

Navy

Royal

Aqua NE W

PMS 420 C

PMS 7540 C

PMS 533 C

PMS 2388 C

PMS 2211 C

Green

Army Green NE W

Deep Violet

Faded Pink NE W

Currant

Red

Stay Gold

PMS 3298 C

PMS 417 C

PMS 669 C

PMS 5035 C

PMS 7428 C

PMS 200 C

PMS 143 C

Lightweight Washed Terry

New

C T 1 00 % C otton | 2 20 gsm /6 .5oz

Black

Light Grey

Dark Grey

Navy

Washed Denim

Dark Teal

Faded Red

PMS BLACK C

PMS COOL GRAY 4 C

PMS 2336 C

PMS 533 C

PMS 431 C

PMS 7477 C

PMS 7637 C

Stay Gold PMS 7563 C

Garment Dyed Slub

Coal Pigment PMS COOL GRAY 11 C

Vintage White Reactive

Elephant Grey Pigment

Mineral Blue Pigment

Dusty Pine Pigment

Rose Quartz Pigment

PMS 7527 C

PMS 425 C

PMS 2377 C

PMS 5487 C

PMS 7605 C

Weathered Slub

Washed Black

J1 30 s 1 00 % C otton | 120gsm /3 .5oz

New

White

PMS 447 C

Rose Quartz

Deep Red

PMS 7633 C

PMS 498 C

S1 100 % C otton | 120 gsm /3 .5oz

Elephant Grey

Stonewash Blue

Royal Blue

Dark Olive

Vintage Rose

PMS 423 C

PMS 2373 C

PMS 7687 C

PMS 7757 C

PMS 5005 C

Cotton Modal

Black PMS BLACK 3 C

White

MR, MQ 30 s 6 0 % C otton , 40 % Modal | 150gsm /4 .4 oz

Nickel

Midnight

Blue Fog

Rose Quartz

PMS 2333 C

PMS 533 C

PMS 2178 C

PMS 5024 C

B2 40 s 50 % Poly ester, 50 % Ray on | 105gsm /3 .1oz R M 48% Poly ester, 48% Ray on , 4 % Sp an d ex | 185gsm /6 .5oz

Slinky Jersey & Slinky Rib

Black

White

PMS BLACK C

Oatmeal Heather

Ash Heather

Navy NE W

Stonewash Blue NEW

Army Green NE W

PMS COOL GRAY 3 C

PMS COOL GRAY 10 C

PMS 296 C

PMS 7667 C

PMS 5615 C

Dark Purple NE W

Lilac Mist NE W

Rose Bloom NE W

PMS 5185 C

PMS 665 C

PMS 197 C

BP 50 % C otton , 50 % Poly ester | 140gsm /4 .9 oz BQ 50 % C otton , 50 % Poly ester | 200gsm /7 oz

Vintage Jersey & Vintage Heavy Knit

Black

White

PMS BLACK 3 C

Vintage Stone

Light Grey

Silver

Smoke Grey

Vintage Coal

PMS 2475 C

PMS COOL GRAY 3 C

PMS 420 C

PMS COOL GRAY 7 C

PMS 425 C

Navy

Dark Navy

Vintage Navy

Vintage Royal

Blue Sky

Green NE W

Vintage Pine

PMS 533 C

PMS 2380 C

PMS 2376 C

PMS 2139 C

PMS 2127 C

PMS 341 C

PMS 5625 C

Vintage Iris

Vintage Pink

Southern Orange

Maize

PMS 7433 C

Vintage Faded Pink

Red

PMS 7661 C

PMS 1805 C

PMS 7576 C

PMS 1345 C

Deep Violet

NE W

PMS 2627 C

PMS 691 C

Vintage French Terry

B T 30 s Fa c e/20 s B a ck , 50 % C otton , 50 % Poly ester | 270gsm /9 .5oz

Black

Porcelain

Silver

Vintage Coal

Navy

Utility Green

Maroon

PMS BLACK 3 C

PMS 0

PMS 420 C

PMS COOL GRAY 10 C

PMS 2378 C

PMS 7771 C

PMS 490 C

E 1 , E A, E J 20 s 50 % Poly ester, 38% C otton , 12% Ray on | 140gsm /4 .1oz F 2, FB 30 s 50 % Poly ester, 46 % C otton , 4 % Ray on | 2 20gsm /6 .5oz

Eco-Jersey ® & Eco-Fleece

Eco True Black

Eco Black

PMS BLACK 3 C

PMS BLACK 3 C

Eco Navy

Eco True Pacific Blue

PMS 7540 C

Eco White

Eco Ivory

Eco Pacific Blue

Eco Aqua

PMS 7682 C

PMS 2211 C

NE W

PMS 7685 C

Eco True Dusty Pine

Eco True Deep Purple

PMS 5477 C

PMS 7448 C

Eco True Camel

Eco Light Grey

Eco Grey

Eco True Navy

PMS COOL GRAY 2 C

PMS COOL GRAY 9 C

PMS 7540 C

Eco True Dark Olive

Eco True Green

Eco True Army Green

NE W

PMS 2417 C

PMS 2335 C

PMS 5615 C

Eco Rose Quartz

Eco True Currant

Eco True Burgundy

Eco True Red

Eco Red

PMS 5035 C

PMS 4985 C

PMS 491 C

PMS 200 C

PMS 7418 C

NE W

PMS 2317 C

Eco-Teddy

Eco Black

New

Eco Canvas

PMS BLACK C

RT 30 s 50 % Poly ester, 46 % C otton , 4 % Ray on | 2 20gsm /6 .5oz

Eco Grey

Eco Navy

Eco Rose Quartz

PMS COOL GRAY 10 C

PMS 7540 C

PMS 7604 C

Burnout French Terry

True Black

Washed Black

PMS BLACK 3 C

PMS 432 C

FH , FJ 32s 65% C otton , 35% Poly ester | 115gsm /3 .4 oz

Ivory

NE W

Nickel

Dark Navy

Wine

PMS COOL GRAY 8 C

PMS 2379 C

PMS 497 C

NE W

Rose Bloom PMS 5005 C

NE W

Timeless Prints

Stars (EA, FB)

Navy Stars (FJ)

Pacific Blue Stars (GB)

Eco Grey Stars (EA, FB)

True Red Stars (EA)

Camo (EA, FB)

Camo (FJ)

Camo (GB)

Khaki Camo (MQ)

Blush Camo (EA)

Grey Camo (EA)

Leopard (EA)

Eco Ivory Ink Stripe (EA)

Eco Black Classic Stripe (EJ)

Eco Light Grey Classic Stripe (EJ)

Yarn-Dyed Stripes

Eco Grey Riviera Stripe (EJ)

Midnight Riviera Stripe (EJ)

Eco Ivory Seaside Stripe (EJ)

Midnight Seaside Stripe (EJ)

Red Riviera Stripe (EJ)