Alternative 2016 Fall Style Guide

2 0 1 6 FA L L S T Y L E G U I D E

New Boxy V-Neck, pg. 26 | Distressed Heritage Tee

INTRODUCING OUR NEW 2016 STYLE GUIDE

This season, we’ve curated a selection of our best-sellers along with our newest selection of imprintable fabrics and styles, including 32 new colors and prints.

Look for (*) to find them. Call it the cream of the crop, the tried and true; these are the Alternative pieces that you and your customers are going to love.

While we’re constantly innovating new colors, fabrications and silhouettes, some things will never change. We’re still offering the same great service you’ve come to expect, including same-day shipping, easy ordering and deep inventory.

Check out the newness, hone in on your favorites and enjoy.

CONTENTS

04

06

08

10

SOCIAL

SOCIAL MEDIA /

NE W V I N TA G E

R E S P O NS I B I L I T Y

# P R I N TA LT E R N AT I V E

JERSEY

26

28

30

32

ORGANIC COT TON

COT TON MODAL

MÉLANGE & CLASSIC

EC O - J E R S E Y

ABOUT US

BURNOUT

2 | A LT E R N AT I V E

16

18

20

22

S AT I N J E R S E Y

G A R M E N T - DY E D

W A S H E D S LUB

NE W O R G A N I C PIMA

42

50

58

67

EC O - F L E EC E

NE W V I N TA G E S P O RT

C O L O R / FA B R I C C H A RT

L O C AT I O NS

F R E N C H T E R RY

& P R O D U C T M AT R I X

wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 3

WHO WE ARE 4 | A LT E R N AT I V E

S O F T. S I M P L E . S U S TA I N A B L E .

More than a name, Alternative is who we are.

From the beginning, we set out to recreate the softness and simplicity of our favorite vintage tee. By the time sustainability was a buzzword, it had already been woven into our values and our fabric.

We continue to stay true to the name Alternative. Our methods and materials match our customers’ shared values, consciousness and lifestyle. We put fabric first, creating timeless, authentically worn-in styles that modern creatives want to wear today and tomorrow.

The people who live in Alternative—from yoga instructors and musicians to entrepreneurs and engineers—love our simple, comfortable, iconic designs because they empower them to express their craft, stay true to themselves and adventure fearlessly.

wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 5

SUSTA I N ABILITY

6 | A LT E R N AT I V E

We use non-toxic, low-impact dyes, washes with reclaimed water, certified organic cotton, recycled polyester, biodegradable fabric softeners and natural enzymes to create our super-soft finishes. Sourcing the finest fabrics, we develop blends for softness and durability, incorporating organic and recycled materials wherever possible.

We love our planet. We’re mindful of the impact we make on it, striving towards sustainable practices in all points of our processes.

E C O & ORG A NI C

N ON - T OX I C ,

RE C YC L ED

F IB ER S

LO W IMPA C T D Y E S

P OLY & M AT ERI A L S

wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 7

8 | A LT E R N AT I V E

S AY HELLO You are the doers, makers and creators that take our clothing along with you.

Each tee, hoodie and pant is a blank slate where you can leave your mark of self-expression.

We are privileged to travel with you while you make dreams happen and accomplish amazing goals. You speak for Alternative. You aim past your limitations, and you care about quality just as much as we do.

Thank you for being part of our world and for showing us how you explore yours.

That’s what #PrintAlternative is all about. @ P R I N TA LT E R N AT I V E | # P R I N TA LT E R N AT I V E

wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 9

NEW V I N TA G E J ER S E Y Finally, the way 50/50 should be. Made with soft loose-knit jersey for a perfectly worn-in feel.

Our Vintage Jersey has more of what you need and less of what you don’t.

10 | A LT E R N AT I V E

15 different color options make this shirt a total keeper.

Tear-away tag

Tonal stitching

Blind stitching on sleeve & hem Bound collar

5050

TO P TO BOTTO M:

NEW Keeper Tee

Vintage Coal, Black, Silver, Navy,

XS-3XL

Vintage Royal, Vintage Navy, Smoke, Blue Sky, Vintage Stone, Vintage Iris,

Vintage Jersey

Red, Southern Orange, Maize, White,

50% Cotton, 50% Polyester | 4.4oz

Vintage Pine

Men’s Classic Fit

wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 1 1

5052 NEW Keepsake Tee

Black

White

Silver

Smoke

Southern Orange

Maize

Red

Vintage Pink

XS-2XL Vintage Jersey 50% Cotton, 50% Polyester | 4.4oz Women’s Classic Fit

12 | A LT E R N AT I V E

Vintage Coal

Vintage Stone

Vintage Navy

Navy

Vintage Royal

Blue Sky

Vintage Pine

Vintage Iris

5056 NEW Keepsake V-Neck

Black

White

Maize

Red

XS-2XL

Silver

Smoke

Vintage Coal

Vintage Stone

Vintage Navy

Navy

Vintage Royal

Blue Sky

Vintage Iris

Southern Orange

Vintage Jersey 50% Cotton, 50% Polyester | 4.4oz Women’s Classic Fit

wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 1 3

Black

White

Smoke

Vintage Coal

Vintage Stone

Vintage Navy

Vintage Royal

Vintage Pine

Vintage Iris

5064 NEW Backstage Tee XS-2XL Vintage Jersey, 50% Cotton, 50% Polyester | 4.4oz Women’s Oversized Fit

14 | A L T E R N A T I V E

5053 | KEEPER TANK

5054 | BACKSTAGE TANK

5053 NEW Keeper Tank S-2XL

Vintage Coal/Black

Smoke/ Red

Vintage Navy/ Navy

Vintage Royal/ Red

Black

White

Silver

Smoke

Vintage Navy

Vintage Royal

Blue Sky

Vintage Iris

Vintage Coal/Black

Smoke/ White

Vintage Navy/Navy

Vintage Royal/ White

Vintage Pink/Vintage Coal

Black/ Smoke

Smoke/ Vintage Coal

Vintage Jersey 50% Cotton, 50% Polyester | 4.4oz Men’s Slim Fit

5054 NEW Backstage Tank XS-2XL

Vintage Coal

Vintage Jersey 50% Cotton, 50% Polyester | 4.4oz Women’s Classic Fit

5058 NEW Varsity Tee S-2XL Vintage Jersey 50% Cotton, 5058 | VARSITY TEE

50% Polyester | 4.4oz Women’s Oversized Fit

wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 1 5

S AT I N JERSEY Our 100% Cotton Satin Wash Jersey is casual yet chic. This wash sets it apart from other soft cottons and makes it noticeably smooth and sleek.

4031 Black

White

Heather Grey

Asphalt*

Navy

Shirttail Tank S-XL 40s Cotton Jersey

Peacock

16 | A LT E R N AT I V E

Glacier Blue*

Dusty Plum

Summer Berry*

Redwood

100% Cotton | 3.66oz Women’s Classic Fit

THE EPITOME O F F E M I N I N I T Y.

4013 Cap Sleeve Crew

Black

White

Heather Grey

Asphalt*

Navy

Glacier Blue*

Dusty Plum

Summer Berry*

Redwood

XS-2XL 40s Cotton Jersey 100% Cotton | 3.66oz Women’s Classic Fit

Peacock

wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 1 7

GARMENT Beautifully imperfect color highs and lows give this Garment-Dyed collection a soft, desaturated finish you’ll love.

Each piece is pre-washed and shrunk for a great look and hand-feel. Wear it over and over again – it’ll only get better with time.

4162 Heritage Tee

4 8 61 Black

White

Asphalt

Concrete

Distressed Rocker Tee

S-2XL

XS-XL

30s Cotton Jersey

40s Cotton Jersey

100% Cotton | 4.13oz Men’s Classic Fit

18 | A LT E R N AT I V E

Light Navy

Midnight

Pacific Blue

Redwood

100% Cotton | 3.54oz Women’s Oversized Fit

Vintage White

Smoke

Dark Blue Pigment

Dusty Plum Pigment

DY E D

Hand-distressed: perfectly imperfect. wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 1 9

WA S H E D

We garment-dye our medium-weight Washed Slub Jersey

1 241 2 Favorite Tee XS-XL

Vintage White

Elephant Grey*

Mineral Blue*

Dusty Pine*

Washed Slub Jersey 100% Cotton | 3.54oz Women’s Slim Fit

20 | A L T E R N A T I V E

Coal

to highlight unique textures and variations within the fabric for softness you can both see and feel.

SLUB

61 0 2 6 Postgame Crew S-2XL

Vintage White

Coal

Midnight

Glacier Blue*

Dusty Pine*

Redwood

Washed Slub Jersey 100% Cotton | 3.54oz Men’s Classic Fit

wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 2 1

NEW PIMA C OT T O N Named for its Peruvian origin, this 100% Organic Pima Cotton jersey is one of our most elevated, retail-facing fabrics.

22 | A LT E R N AT I V E

2887 | DONNA HENLEY

We’ve added a few pocket pieces.

2880 | CLASSIC HENLEY

H I S A N D H E R S C O M F O RT

2880

2887 NEW Donna Henley XS-L

Black

White

Dublin Grey Heather

NEW Classic Henley S-2XL

40s Organic Pima Cotton

30s Organic Pima Cotton

100% Pima Cotton | 4.6oz

100% Pima Cotton | 4.6oz

Women’s Classic Fit

Men’s Classic Fit

Black

White

Oxford Grey Heather

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12523 | PERFECT CREW

2879 | MOROCCAN

We call them perfect on purpose.

12523 NEW Perfect Crew S-XL 30s Organic Pima Cotton

Black

White

Oxford Grey Heather

Black

White

Oxford Grey Heather

Black

White

Oxford Grey Heather

100% Pima Cotton | 4.6oz Men’s Classic Fit

2879 NEW Moroccan S-2XL 30s Organic Pima Cotton 100% Pima Cotton | 4.6oz Men’s Classic Fit

4532 NEW Perfect V-Neck S-2XL 30s Organic Pima Cotton 4532 | PERFECT V-NECK

100% Pima Cotton | 4.6oz Men’s Classic Fit

24 | A L T E R N A T I V E

2889 NEW Boxy V-Neck XS-L 40s Organic Pima Cotton 100% Pima Cotton | 4.9oz Women’s Oversized Fit

Black

White

Dublin Grey Heather

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ORGANIC

Our 100% Organic Cotton tees combine our

6005 Organic Crew S-3XL 40s Organic Cotton 100% Organic Cotton | 3.54oz Men’s Classic Fit

26 | A L T E R N A T I V E

Earth Black

Earth Natural

Earth Coal

Earth Ocean

Earth Green

love of quality materials with our passion for the environment.

C OT T O N

1127 Organic Tee S-XL

Earth Black

Earth Natural

Earth Coal

Earth Peacock

Earth Redwood

40s Organic Cotton 100% Organic Cotton | 3.54oz Women’s Classic Fit

wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 2 7

C OT T O N M O DA L This environmentally friendly fabric is twice as soft as conventional cotton. We created it using a self-sufficient process, blending cotton with Lenzing Modal,® a sustainable cellulose fiber derived from beechwood pulp.

2830 Black

White

Nickel

Muscle Tank S-XL

Blue Fog

3 499 | ORIGIN TEE

30s Cotton Modal Jersey 60% Cotton, 40% Modal | 4.42oz

Rose Quartz*

Women’s Classic Fit

3499 Black

White

Nickel

Origin Tee

30s Cotton Modal Jersey Blue Fog

Rose Quartz*

Midnight*

60% Cotton, 40% Modal | 4.42oz Women’s Oversized Fit

1 9 96 NEW Boxy Raglan Tee S-XL Black

White

Nickel

30s Cotton Modal Jersey 60% Cotton, 40% Modal | 4.42oz Women’s Oversized Fit

28 | A L T E R N A T I V E

283 0 | MUSCLE TAN K

S-XL

1996 | BOXY RAGLAN TEE 1996 | NEW BOXY RAGLAN TEE

T H ROW I T O N A N D G O .

2836 Effortless Tank Dress

Black

Nickel

S-XL 30s Cotton Modal Jersey 60% Cotton, 40% Modal | 4.42oz Women’s Classic Fit

wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 2 9

BURNOUT

WE’VE WORN THIS ONE IN F O R YO U .

Authentically weathered for a worn-in look

2640 Big League Burnout Baseball Tee

Natural/ Black

XS-XL 30s Classic Burnout 50% Cotton, 50% Polyester | 3.39oz Men’s Slim Fit

30 | A LT E R N AT I V E

Grey Heather/ Navy

Natural/ Grey Dusty Pine* Heather/ Black

Grey Heather/ Red

and feel, our Burnout fabric started all that vintage-soft stuff - a decade ago. One of our favorite signature fabrics, year after year, burnout never goes out of style.

2894 | SLINKY V-NECK

2833 | AIRY TANK

2 8 94 NEW Slinky V-Neck XS-XL 20s Mélange Heather Burnout

Ash Heather

Oatmeal Heather

Dirty Heather

Ash Heather

Oatmeal Heather

Peacock Heather

Dirty Heather

Rose Heather

Ash Heather

Oatmeal Heather

Dirty Heather

Rose Heather

50% Rayon, 50% Polyester | 3.1oz Women’s Classic Fit

2833 Airy Tank S-XL 20s Mélange Heather Burnout 50% Rayon, 50% Polyester | 3.1oz Women’s Classic Fit

2620 Kimber Tee S-XL

Peacock Heather

20s Mélange Heather Burnout 2620 | KIMBER TEE

50% Rayon, 50% Polyester | 3.1oz Women’s Classic Fit

wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 3 1

ECOJERSEY Our trademark Alternative EcoTM fabric is knit on machines calibrated to replicate the look and feel of a well-worn vintage tee. This classic, medium-weight jersey is a blend of cotton, recycled polyester and rayon yarns.

32 | A LT E R N AT I V E

LE F T T O RIGHT: Eco-True Navy, Eco-True Black. Urban Grey, Eco-True Grey/White Weathered Stripe, Eco-Pacific Blue, Eco-Red, Eco Navy, Camo, Eco-Ivory, Eco-Grey, Eco-Black, Eco-True Green, Eco-Grey/Iron Weathered Stripe

NOT SHOWN: Eco-Grey/Camo

1973

COLORWAYS:

1932

C O LO RWAYS :

Eco-Jersey Crew

Eco-Black, Eco-True Black, Eco-Ivory,

Boss V-Neck

Eco-Black, Eco-Ivory*. Eco-Grey,

S-3XL

Eco-Grey, Eco-Navy, Eco-True Navy, Eco-Pacific Blue, Eco-True Green, Eco-Red,

XS-2XL

20s Eco-Jersey

Eco-True Grey/White Weathered Stripe,

20s Eco-Jersey

50% Polyester, 38% Cotton,

Eco-Grey/Iron Weathered Stripe, Camo,

50% Polyester, 38% Cotton,

12% Rayon | 4.13oz

Urban Grey (Shown), Eco-Grey/Camo (S-2XL)

12% Rayon | 4.13oz

Men’s Classic Fit

Eco-True Navy (Shown)

Men’s Classic Fit

wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 3 3

1927 Meegs Racerback Tank

Eco-Black

Eco-Ivory

Eco-Grey

Stars

White Polka Dot

Urban Grey*

XS-2XL

Eco-Pacific Eco-True Blue Fog Blue

Eco-True Turquoise

20s Eco-Jersey 50% Polyester, 38% Cotton, 12% Rayon | 4.13oz Women’s Slim Fit

34 | A LT E R N A T I V E

Eco-Ivory Ink Stripe

Eco-True Eco-Grey Grey/White Iron/ Weathered Weathered Stripe Stripe

Eco-True Purple

Eco-True Eco-True Eco-True Red Eggplant Huckleberry*

Eco-True Azalea

Camo

1988 Powder Puff Tee S-XL

12150 Eco-Black/ Eco-Ivory

Eco-Grey/ Eco-Ivory

Eco-Grey/ Eco-Ivory/ Black* Eco-True Navy*

Eco-Football Tee XS-3XL

20s Eco-Jersey

20s Eco-Jersey

50% Polyester, 38% Cotton,

50% Polyester, 38% Cotton,

12% Rayon | 4.13oz Women’s Oversized Fit

Eco-True Blue Fog/ Eco-Ivory

Eco-Pacific EcoBlue/Eco- Burgundy/ Ivory Eco-Grey

12% Rayon | 4.13oz Men’s Classic Fit

Eco-Black/ Eco-Grey/ Eco-Ivory* Eco-Ivory*

Eco-Grey/ Eco-Ivory/ Eco-True Eco-True Navy Vintage Black

Eco-Pacific Eco-True Blue/Eco- Red/EcoIvory Ivory

Eco-True Green/ Eco-Ivory

wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 3 5

S O M E T I M E S YO U N E E D A LITTLE SLEEVE.

1989

61 3 5 2

3/4 Sleeve Raglan Henley

Eco-Jersey Raglan Eco-Black

XS-3XL

Eco-Grey/ Eco-Black/ Eco-Grey/ Black Eco-True Eco-Pacific Blue Black*

20s Eco-Jersey 50% Polyester, 38% Cotton, 12% Rayon | 4.13oz Men’s Slim Fit

XS-XL

Eco-Black/ Eco-Ivory/ Eco-Ivory Eco-Grey

EcoEco-Ivory/ Summer Glacier Berry/EcoBlue* Ivory*

20s Eco-Jersey Eco-Grey/ Eco-True Green

EcoOatmeal/ Black 36 | A LT E R N AT I V E

Baseball Tee

Eco-Grey/ Eco-Ivory/ Eco-Ivory/ Eco-True Eco-True Eco-True Burgundy Dusty Pine* Red

Eco-True Navy/Eco Oatmeal*

Eco-Grey/ Camo

50% Polyester, 38% Cotton, 12% Rayon | 4.13oz Women’s Classic Fit

EcoEco-Black/ Eco-Grey/ Oatmeal/ Camo* UrbanEco-Pacific Grey* Blue*

Photo was shot at our Abbot Kinney Creative Oasis. Come visit our store in Venice, CA! See page 67 for address info.

Eco-True Black/ Eco-Ivory

Eco-Grey/ Eco-True Black

Eco-Grey/ Eco-True Pacific Blue

Eco-Ivory/ Eco-True Black

Eco-Ivory/ Eco-Grey*

Eco-Ivory/ Eco-True Green

Eco-Ivory/ Eco-True Gold

Eco-Ivory/ Eco-True Orange

Eco-Ivory/ Eco-True Red

Eco-True Black/ Urban Grey

Eco-Grey/ Camo

Eco-Ivory/ Stars

2089 Color-Block Baseball Tee S-3XL 20s Eco-Jersey 50% Polyester, 38% Cotton, 12% Rayon | 4.13oz Men’s Classic Fit

wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 3 7

Our new ladies zip hoodie features a drop-shoulder & anorak hood.

2 8 96 NEW Cool Down Zip Hoodie

Eco-Black

Eco-True Black

Eco-Grey

Eco-Glacier Blue

EcoSummer Berry

Urban Grey

XS-XL 20s Eco-Jersey 50% Polyester, 38% Cotton, 12% Rayon | 4.13oz Women’s Classic Fit

38 | A L T E R N A T I V E

Eco-True Navy

1970 Eco-Jersey Zip Hoodie S-3XL

Eco-Black

Eco-True Black

Eco-Grey

Eco-Pacific Blue

Camo

Urban Grey

Eco-True Navy

20s Eco-Jersey 50% Polyester, 38% Cotton, 12% Rayon | 4.13oz

Eco-Glacier Eco-True Dusty Pine* Blue*

(S-2XL)

Men’s Classic Fit

wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 3 9

1919 | LOCKER ROOM PULLOVER

12365 | MARATHON PULLOVER

1919 Locker Room Pullover S-XL

Eco-Black

Eco-Ivory

Eco-Grey

Eco-True Navy

Eco-True Viridian

Eco-True Red

Stars

Camo/ Eco-Grey

Eco-Black

Eco-Grey

Eco-True Pacific Blue

Eco-Black

Eco-Grey

Eco-Pacific Eco-True Viridian Blue

Eco-True Navy/Eco -Grey

Camo

20s Eco-Jersey 50% Polyester, 38% Cotton, 12% Rayon | 4.13oz Women’s Classic Fit

12365 Marathon Pullover S-2XL 20s Eco-Jersey 50% Polyester, 38% Cotton, 12% Rayon | 4.13oz Men’s Classic Fit

1928 Classic Pullover Hoodie S-XL 20s Eco-Jersey 50% Polyester, 38% Cotton, 1928 | CLASSIC PULLOVER HOODIE

12% Rayon | 4.13oz Women’s Slim Fit

40 | A LT E R N AT I V E

Urban Grey

1990 Slouchy Pullover

L AY E R L I K E A P RO .

S-XL 20s Eco-Jersey 50% Polyester, 38% Cotton, 12% Rayon | 4.13oz Women’s Classic Fit

Eco-Black

Eco-Ivory

Eco-Grey

Eco-True Navy

Eco-Glacier Blue*

Eco-Summer Berry*

Eco-Grey/Camo*

Urban Grey*

wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 4 1

ECOFLEECE Our iconic medium-weight Eco-Fleece is knit on machines calibrated to replicate a vintage-soft look and feel.

42 | A L T E R N A T I V E

O U R H E RO H O O D I E S .

9590 Rocky Hoodie

9573 Eco-Black

XS-3XL

Eco-True Black

Eco-Grey

Eco-True Navy

30s Eco-Fleece

EcoOatmeal*

Eco-Black

Eco-True Black*

Eco-Ivory

Eco-Grey

Eco-True Navy

Eco-True Blue Fog

EcoSummer Berry*

Camo

White Polka Dot

Eco-Grey/ Black Dot*

Stars*

XS-2XL 30’s Eco-Fleece

50% Polyester, 46% Cotton, 4% Rayon | 6.49oz

Adrian Hoodie

50% Polyester, 46% Cotton, Eco-True Pacific Blue

Men’s Slim Fit

Eco-True Currant*

Eco-True Green

Eco-True Dusty Pine*

Camo

Eco-Grey/ Camo Rib

(S-2XL)

Eco-True Red

4% Rayon | 6.49oz Women’s Slim Fit

wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 4 3

9 5 96

9595

Athletics Hoodie S-XL

Challenger Hoodie Eco-Black

EcoOatmeal

Eco-Grey

30s Eco-Fleece

Women’s Slim Fit

Eco-Black

Eco-True Black

Eco-Grey

Eco-True Pacific Blue

Eco-True Red

EcoEco-True Currant* Oatmeal/EcoGrey Trim*

50% Polyester, 46% Cotton, Camo

Stars

White Polka Dot

4% Rayon | 6.49oz Men’s Slim Fit

Eco-Grey/ Eco-True Navy Trim*

44 | A LT E R N AT I V E

Eco-True Navy

30s Eco-Fleece

50% Polyester, 46% Cotton, 4% Rayon | 6.49oz

XS-3XL

9575 Champ Sweatshirt XS-3XL 30s Eco-Fleece 50% Polyester, 46% Cotton, 4% Rayon | 6.49oz Men’s Classic Fit

Eco-Black

Eco-True Black

Eco-Oatmeal

Eco-Grey

Eco-True Navy

Eco-Pacific Blue

Eco-Dusty Pine*

Eco-True Red

Eco-True Currant*

Camo (S-2XL)

Eco-Grey/Camo Rib (S-XL)

wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 4 5

Good news. You don’t have to cut off the sleeves.

We’ve done it for you.

Eco-Black

Eco-Grey

3501 NEW Baller Hoodie S-2XL 30s Eco-Fleece 50% Polyester, 46% Cotton, 4% Rayon | 6.49oz Men’s Classic Fit

46 | A LT E R N AT I V E

Eco Black

Eco Grey

Eco Wheat

Eco True Navy

Eco True Pacific Blue

Camo*

Stars*

9582 Maniac Sweatshirt XS-2XL 30s Eco-Fleece 50% Polyester, 46% Cotton, 4% Rayon | 6.49oz Women’s Slim Fit

Eco-Grey/Eco-Black/ Eco-Ivory

Eco-True Navy/Eco-Ivory/ Eco-Red

Eco-Black/Eco-True Black/ Eco-Grey*

Eco-True Currant/Eco-Grey Eco-Navy*

Eco-Summer Berry/Eco-Ivory/ Eco-Black*

9583 Maniac Sport Sweatshirt XS-2XL 30s Eco-Fleece 50% Polyester, 46% Cotton, 4% Rayon | 6.49oz Women’s Slim Fit

wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 4 7

O U R B OT T O M L I N E .

5284 | VICTORY SHORT

3500 | HUSTLE OPEN BOTTOM PANT

5284 Victory Short S-XL

Black

True Black

Navy*

Camo

Eco-Black

Eco-Grey

Eco-Black

Eco-True Black*

Nickel

Burnout French Terry 35% Polyester, 65% Cotton | 8.11oz Men’s Classic Fit

3500 NEW Hustle Open Bottom Pant S-2XL 30s Eco Fleece 50% Polyester, 46% Cotton, 4% Rayon | 6.49oz Men’s Relaxed Fit

9881 Dodgeball Pant S-2XL 30s Eco Fleece 50% Polyester, 46% Cotton, 9881 | DODGEBALL PANT

4% Rayon | 6.49oz Men’s Slim Fit

48 | A LT E R N AT I V E

Camo

Eco-Grey

Eco-True Navy

31082 Jogger Pants XS-XL 30’s Eco-Fleece 50% Polyester, 46% Cotton, 4% Rayon | 6.49oz Women’s Classic Fit

Eco-Black

Eco-True Black*

Eco-Grey

Eco-True Navy

Camo

wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 4 9

50 | A LT E R N AT I V E

NEW V I N TA G E FRENCH T E R RY We’re taking it back a little with our new Vintage French Terry collection. Our athletic, elevated, medium-layer pieces are a blend of 50% cotton and 50% polyester. We love our new French Terry for its retro-look and soft feel and think you will too.

Black

Vintage Coal

Navy

5075 NEW Super Heavyweight Crew S-2XL Vintage Sport French Terry 50% Cotton/50% Polyester | 9.5oz Men’s Classic Fit

wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 5 1

5079

5066

NEW University Pullover S-2XL

NEW The Fifty Yardliner Vintage Coal/Black

Smoke/ Porcelain

Vintage Navy/Navy

S-XL

Vintage Sport French Terry

Vintage Sport French Terry

50% Cotton/50% Polyester | 9.5oz

50% Cotton/50% Polyester | 9.5oz

Men’s Classic Fit

Women’s Classic Fit

52 | A LT E R N AT I V E

Black/ White

Vintage Coal/Red

Porcelain/ Navy

Your chance to pick sides— in our reversible crew.

Porcelain

Vintage Coal

Navy

Utility Green

Maroon

5065 NEW B-Side Reversible Crew Neck S-2XL Vintage Sport French Terry 50% Cotton/50% Polyester | 9.5oz Men’s Classic Fit

wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 5 3

5072 NEW Gameday Poncho XS/S & M/L Vintage Sport French Terry 50% Cotton/50% Polyester | 9.5oz Women’s Oversized Fit

Black

Vintage Coal

54 | A LT E R N AT I V E

TRAIN HARD.THEN CHILL. More ways to wear with our reversible French Terry.

5078 NEW Track Short S-XL Vintage Sport French Terry

5068 Black/ White

Vintage Coal/ White

Vintage Navy/ Navy

Maroon/ White

NEW Scrimmage Reversible Pullover

Black

Porcelain

Navy

Maroon

Vintage Coal

XS-XL

50% Cotton/50% Polyester | 9.5oz

Vintage Sport French Terry

Women’s Classic Fit

50% Cotton/50% Polyester | 9.5oz Women’s Classic Fit

wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 5 5

Vintage Coal/ Porcelain

Vintage Navy/ Navy

5077 NEW Trainer L/S Pullover S-2XL Vintage Sport French Terry 50% Cotton/50% Polyester | 9.5oz Men’s Classic Fit

Black

Vintage Coal

5069 NEW Warm Up Hoodie S-XL Vintage Sport French Terry 50% Cotton/50% Polyester | 9.5oz Men’s Classic Fit

56 | A LT E R N AT I V E

5073/5080 NEW Blitz Pant S-2XL Vintage Sport French Terry 50% Cotton/50% Polyester | 9.5oz Men’s Classic Fit

NEW Relay Race Pant S-XL Vintage Sport French Terry Women’s Classic Fit

Black

Vintage Coal

5 0 61 / 5 0 8 1 NEW Franchise Hoodie

Black

Vintage Coal

Silver

Navy

Maroon

Vintage Coal/Black

Smoke/ Porcelain

(5081)

(5081)

Vintage Navy/ Navy

XS-3XL

Utility Green

Vintage Sport French Terry 50% Cotton/50% Polyester | 9.5oz Men’s Classic Fit

(5081)

T H ROW I T BAC K IN STYLE.

wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 5 7

FA B R I C I N F O

C OT T O N J E R S E Y

S AT I N WA S H J E R S E Y

30s 100% Cotton | 135gsm/3.98oz

40s 100% Cotton | 115-120gsm/3.66oz

Heather Grey: 60% Cotton, 40% Polyester

Heather Grey: 60% Cotton, 40% Polyester

G A R M E N T- DY E D C OT T O N J E R S E Y 40s 100% Cotton | 120gsm/3.54oz 30s 100% Cotton | 140gsm/4.13oz

O R G A N I C C OT T O N

N E W P I M A C OT T O N

W OV E N

40s 100% Organic Cotton | 120gsm/3.54oz

30s 100% Organic Pima Cotton | 140gsm/4.6oz

100% Cotton | UJ and UN - 163gsm/4.8oz

40s 100% Organic Pima Cotton | 130gsm/4.9oz

T8-180gsm/5.31oz

C OT T O N M O D A L

N E W V I N TA G E J E R S E Y

30s 60% Cotton, 40% Modal | 150gsm/4.42oz

20s 50% Cotton, 50% Polyester | 140gsm/4.9oz

N E W V I N TA G E S P O RT F R E N C H T E R RY 30s Face/20s Back, 50% Cotton 50% Polyester | 9.5oz/270gsm

58 | A LT E R N AT I V E

ECO-JERSEY

ECO-NEP JERSEY

ECO-FLEECE

20s 38% Cotton (6.25% Organic), 50% Polyester

20s 50% Polyester (6.25% Recycled), 38% Cotton

30s 46% Cotton (6.25% Organic), 50% Polyester

(6.25% Recycled), 12% Rayon | 140gsm/4.13oz

(6.25% Organic), 12% Rayon | 150gsm/4.42oz

(6.25% Recycled), 4% Rayon | 220gsm/6.49oz

ECO-MOCK TWIST

ECO-MOCK TWIST F R E N C H T E R RY

WA S H E D S L U B

20s 50% Cotton, 50% Recycled Polyester | 130 gsm/3.83 oz; 12s 50% Cotton, 50%

30s 50% Cotton, 50% Recycled Polyester |

Recycled Polyester 250gsm/7.37oz

215 gsm/6.34 oz

30s 100% Cotton | 120gsm/3.54oz

I N N OVAT I O N F R O M T H E YA R N U P.

CLASSIC BURNOUT

MÉLANGE BURNOUT

30s 50% Polyester, 50% Cotton | 115gsm/3.39oz

40s 50% Polyester, 50% Rayon | 105gsm/3.1oz

wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 5 9

N E W V I N TA G E 5 0 / 5 0

V I N TA G E J E R S E Y & V I N TA G E S P O RT F R E N C H T E R RY

Black

Porcelain

Vintage Stone

Silver

Smoke

Vintage Coal

Vintage Navy

Vintage Pine

Vintage Iris

Vintage Pink

Maroon

Red

Southern Orange

Maize

Navy

A LT E R N AT I V E E C O T M

Blue Sky

Vintage Royal

Utility Green

EC O - J E R S E Y , F L E EC E , N E P & M O C K - T W I S T

Eco-True Black

Eco-Black

Eco-Nep Black

Eco-Ivory

Eco-Oatmeal

Eco-Wheat

Eco-Nep Wheat

Eco-Grey

Eco-True Navy

Eco-Navy

Eco-True Pacific Blue

Eco-Pacific Blue

Eco-Nep Pacific Blue

Eco-True Turq

Eco-True Blue Fog

Eco-Glacier Blue NEW

Eco-True Viridian

Eco-True Green

Eco-True Dusty Pine NEW

Eco-True Eggplant

Eco-True Purple

Eco-True Huckleberry NEW

Eco-True Azalea

Eco-Summer Berry NEW

Eco-True Red

Eco-Red

Eco-True Burgundy

Eco-True Currant NEW

Eco-Burgundy

Eco-Nep Redwood

Eco-True Orange

Eco-True Gold

Eco-Mock Midnight

Eco-Mock Nickel

Eco-Mock Black

BURNOUT

Black

Natural

MÉL ANGE & CL ASSIC BURNOUT

Grey Heather

Mélange Oatmeal Heather

Mélange Ash Heather

Navy

Mélange Peacock Heather

Dusty Pine NEW

Mélange Dirty Heather

Mélange Rose Heather

*Please note that subtle color differences from swatch to garment may occur due to our unique fabrications, finishing and washing techniques.

60 | A LT E R N AT I V E

Red

ORGANIC

Earth Black

Black (PIMA) NEW

COT TON & PIMA

White (PIMA) NEW

Earth Natural

Dublin (PIMA) NEW

Oxford (PIMA) NEW

Earth Coal

Earth Peacock

C OT T O N

Earth Ocean

Earth Green

Earth Redwood

G A R M E N T - DY E D, S AT I N J E R S E Y & M O D A L

Black

White

Vintage White

Cream

Silver

Heather Grey

Nickel

Grey Pigment

Concrete

Asphalt

Smoke

Midnight

Navy

Light Navy

Pacific Blue

Royal

Peacock

Dark Blue Pigment

Light Blue Pigment

Blue Fog Pigment

Glacier Blue NEW

Jade

Green Pigment

Army

Grass

Summer Berry NEW

Dusty Plum Pigment

Rose Quartz NEW

Apple Red

Red Pigment

Redwood

Cranberry

WA S H E D S L U B

P R I N T S & W OV E N S

Vintage White

Elephant NEW

Coal

Midnight

Stars

Camo

White Polka Dot

Eco Grey/Black Dot NEW

Eco-True Grey/ White Weathered Stripe

Eco-Grey/Iron Weathered Stripe

Mineral Blue Pigment NEW

Glacier Blue Pigment NEW

Dusty Pine Pigment NEW

Redwood

Eco-Ivory Ink Stripe

Urban Grey

Railroad

White Oxford

Vintage Black

Blue Chambray

wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 6 1

WOMEN’S

TA N K S

2830 | P.28 Muscle Tank

2833 | P.31 Airy Tank

4031 | P.17 Shirttail Tank

1927 | P.34 Meegs Racer Tank

5054 | P.15 Backstage Tank*

5052 | P.12 Keepsake Tee*

5056 | P.13 Keepsake V-Neck*

5058 | P.15 Varsity Tee*

5064 | P.14 Backstage Tee*

2894 | P.31 Slinky V-Neck*

4135 Vintage Tee

4860 Distressed Vintage Tee

4134 Rocker Tee

4861 | P.18 Distressed Rocker Tee

3499 | P.28 Origin Tee

2623 Pony Tee

2620 | P.31 Kimber Tee

2829 Harbor Tee

1072 Basic Crew

TEES

2889 | P.28 Boxy V-Neck

2840 Everyday V-neck

12412 | P.26 Washed Slub Favorite Tee

LONG SLEEVES

1127 | P.27 Organic Tee

4013 | P.17 Cap-Sleeve Crew

1936 Sleeveless Poncho

1988 | P.35 Powder Puff Tee

1996 | P.28 Boxy Raglan*

1919 Mock Locker Room Pullover

12528 Scoop-Neck Long-Sleeve T-shirt

61352 | P.36 Raglan Baseball Tee

1990 | P.41 Slouchy Pullover

1919 | P.40 Locker Room Pullover

62 | A L T E R N A T I V E

61061 Slouchy Washed Slub Pullover

FLEECE

2887 | P.23 Donna Henley

9573 Mock Adrian

2835 Warm-Up Wrap

1928 | P. 40 Classic Pullover Hoodie

6421 Work Shirt

9573 | P.43 Adrian Hoodie

9582 | P.47 Maniac Sweatshirt

9583 | P.47 Maniac Sport Sweatshirt

9833 Mock Sunset Crew

5066 | P.52 Fifty Yardliner*

5072 | P.54 Gameday Poncho*

1987 Eco-Jersey Long Pant

31082 | P.49 Eco-Fleece Jogger Pant

B OT T O M S

9596 | P.44 Athletics Hoodie

2823 Rehearsal Pullover

5068 | P.55 Scrimmage Pullover*

DRESSES

1985 Eco-Jersey Cropped Pant

2837 Legacy T-Shirt Dress

2822 Eco-Jersey Jogger Pant

2836 | P.29 Effortless Tank Dress

5080 | P. 57 Relay Race Pant*

2828 Nautical Tank Dress

7004 Go-To Legging

5078 | P. 55 Track Short*

1968 Racerback Maxi Dress

*NEW ST YLES wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 6 3

MEN’S

S H O RT SLEEVES

TA N K S

22060 Double Ringer Tank

5053 | P.15 Keeper Tank*

4850 Distressed Heritage

2814 Pre-game Tee

61026 | P.21 Washed Slub Postgame Crew

4532 | P.24 Perfect Organic Pima V-Neck*

2879 | P.24 Moroccan*

1070 Basic Crew

2813 Boathouse Tank

4162 | P.18 Heritage Tee

12523 | P.24 Perfect Organic Pima Crew*

5050 | P.11 Keeper Tee*

2815 Waterline Tee

6005 | P.26 Organic Crew

2841 Nostalgia T-Shirt

1973 | P.33 Eco-Jersey Crew

LONG SLEEVES

1973 | P.33 Printed Eco-Jersey Crew

4043 Heritage Long-Sleeve

1989 | P.36 Printed Raglan Henley

64 | A LT E R N AT I V E

1932 | P.33 Boss V-neck

32410 Washed Slub Baseball Tee

12365 Marathon Pullover

2880 | P.23 Classic Henley*

12150 | P.35 Football Tee

2818 Touchdown Tee

2640 | P.30 Big League Burnout

2089 | P.37 Baseball Tee

2089 | P.37 Printed Baseball Tee

1970 | P.39 Eco Zip Hoodie

1970 | P.39 Printed Eco Zip Hoodie

6420 Industry Shirt

1989 | P.36 Printed Raglan Henley

FLEECE

5061 | P.57 Franchise Hoodie*

5065 | P.53 B Side Crew Neck*

5069 | P.56 Warm Up Hoodie*

5075 | P.51 Super Heavyweight Crew *

5077 | P.56 Trainer L/S Pullover*

5079 | P.52 University Pullover*

5081 | P.57 Franchise Hoodie*

3501 | P.46 Baller Hoodie*

9874 Mock Gym Rat 2.0

9880 Mock Rocky

9590 | P.43 Rocky Zip Hoodie

9590 | P.43 Printed Rocky Hoodie

32023 Color-Block Rocky

9575 | P.45 Champ Sweatshirt

9575 | P.45 Printed Champ Sweatshirt

32022 Color-Block Champ

9595 | P.44 Challenger Pullover

5393 Mock Triple Double Short

9881 | P.48 Eco-Fleece Dodgeball Pant

3500 | P.48 Hustle Open Bottom Sweatpant*

5073 | P.57 Blitz Pants*

B OT T O M S

5284 | P.48 Victory Short

*NEW ST YLES wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 6 5

AC C E S S O R I E S

HEADWEAR

TA N K S

8618 Apron

H0076 Fidel Cap

H0071 Fidel Flap

H0098 The Sherwood

H0070 Basic Chino Twill Cap

H0088 Ball Cap

DH0091 Oversized Knit Beanie

H3015 Londoner Beanie

7001 Eco-Jersey Headband

BAG S & OT H E R AC C E S S O R I E S

S C A RV E S

7012 Eco-Jersey Bundle-Up Scarf

7012 Oversized Bundle-Up Scarf

48001 Eco-Fleece Slim Scarf

900411 Computer Backpack

900413 Slim Backpack

900410 Deluxe Rucksack

900445 Cotton Computer Backpack

900416 Cotton Barrel Duffel

900403 Premium Weekender

900405 Cotton Boat Tote

900414 Mailbag Compu-Messenger

900404 Cotton Shopper Tote

900406 Jute Shopper Tote

900402 Cross Body Tote

900415 Slim Computer Brief

900408 Tablet Sleeve

900418 Travel Wallet

900421 Card Wallet

66 | A LT E R N AT I V E

H0085 The Outdoorsman

900423 Glass Water Bottle

900435 Leather Journal

900419 Cord Wrap

900412 Urban Tablet Sling

900401 Bucket Tote

900407 Phone Wallet

B U T R E A L LY, C O M E S AY H E L L O

O U R R E TA I L S T O R E S

VENICE

SAN FRANCISCO

SOHO

1337 Abbot Kinney Blvd

424 Hayes Street

281 Lafayette St,

Venice, CA 90291

San Francisco, CA 94102

New York, NY 10012

310.482.3316

415.400.5011

212.226.8210

MORE THAN A NAME, IT’S WHO WE ARE.

wholesale.al ternativeapparel.com