babilonia

The principle of the project is sustainability. Ancient popolations were used as inspiration, especially considering their limitations in terms of materials and techniques. Limits as the limited number of colors, nature as the only element of suggestion and inspiration, the absence of plastic and polluting materials and the absence of advanced machinery to produce their clothing with. We have made these constraints our strenghts, trying to obtain the sophistication of the techniques and the elegance of simplicity through knitwear. Through natural fbers and earthy colors we wanted to achieve the authentic beauty of a period in which sustainability was essential. The project was realized in group, during two weeks of the workshop ‘Feel the Green’ promoted by Feel the Yarn.

Post Human Wanderer

In the backdrop of an apocalypse that leaves the earth destroyed, an hypothetical collaboration is born between the brands The North Face and Marine Serre. The protagonist of the collection is an explorer of this new world. Dark colors and technical fabrics stand side by side with neon prints and layering, in a game of opposites. For the collection, 11 outfts and various accessories were designed, to then go on to create the representative outerwear of the project. In conjunction with the creation of the collection, communication on social networks of the project was also taken care of. The keywords of the collection are: dynamism, hybrid, layer, optical illusion. The project was carried out in a group. The fgures were made on Adobe Illustrator and Photoshop softwares.

Acid 13-0650 TCX

Orchid Neon 17-2624 TCX

Laser 18-1553 TCX

Cyber 18-3949 TCX

Abyss 19-3911 TCX

Tarmac 19-4203 TCX

Front Back

Water Repellent Fabric 100% polyester futurelight

Vinyl 100% vinilal

Padding 100% polyester

Sherpa 100% recycled polyester

Technical Mesh 100% polyamide

Waterproof Fabric 100% nylon ripstop

The project, realized in a group, is divided into three parts:

1. Study of the history and founding values of the reference brand, Antonio Marras;

2. Analysis of the FW 2021 collection ‘The crazy sewing machine and the Sparkling Jana’ and division into three thematic lines;

3. Enrichment of the collection through the design of three outfts, one for each thematic line. While analyzing the collection it was divided into three microthemes, for each one a moodboard was created. The moodboard ‘New Romantic Sweetness’ was then chosen to be the main inspiration for the three added outfts.

At the end, we analyzed the merchandising part of the collection, dividing it into mercheological chategories, and creating the new outfts based on it. We also created a system of sku for the collection.

Departure and return

Memory and time

Sardinia

Nostalgic-Romantic Vision

Synthesis of creative universes

For the study of the brand and the designer, the aesthetic cultural references, history and communication with customers were studyied in deep.

Here in example, starting from the top:

1. Identifcation of the target audience

2. Identifcation of the brand identity through keywords

3. Study of communication, physical and social, with the public

Front Back

3d Modelling

Through the use of the Solidworks 3D modeling software, the project consists in the 3D modeling of some accessories and the subsequent photographic rendering through the use of the Keyshot program. The products made are the bottle of the perfume ‘Libre’ by Yves Saint Laurent, sunglasses by Christian Dior, sunglasses by Miu Miu and a ring by Fendi.