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Adapting Seasonal Trends
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By Kristie Kesic
Once upon a time trends were ruled by 2 seasons. In Summer you would go light, in Winter you would go dark. Whether it suited you or not, or it was doing your hair damage or not, it’s what you did, just because that was the seasonal trend.
Fast forward to 2021, we now embrace that there is more to life than being blonde in summer and brunette in winter. As hairdressers we have learnt to promote personalised beauty and colours that suit the individual no matter what the season. This being said what do we do when our blondies want to stay blonde in winter but want a change, or our brunettes actually love being dark but still want a change in summer.
I’ve highlighted some go to techniques that you will want to incorporate into your salons or bring into the conversation at consultation time, to help change up your clients colours they ask for a change.
BLONDIES
You’ve worked hard to get your client to the perfect blonde. Their hair is healthy, it suits their haircut, their personality , their features and now it’s Winter they tell you they want a change. You know they aren’t going to suit dark and you’re certainly not going to have to try and bleach that darkness out, come summertime. So, what could you suggest?
FACE FRAME AND DIMENSION.
Blondes like to see brightness around their face and when they pull their hair back. If they don’t see this, they will feel too dark. I call this, ‘it’s a blonde thing’.
By keeping a light face frame and then adding in multi tone dimensions to the rest of the hair, you will be able to offer your client a colour they will notice the difference, but still feel light and bright.
Tip for adding in dimension. Add in 2 slightly deeper colours among your bleach foil, but only 1-2 shades apart. This creates maximum dimension but still a soft and natural look rather than just adding in 1 contrasting colour to the blonde.
BRUNETTES
Your brunette clients are usually brunette because, it suits their eye colour, skin tone, they like low maintenance and they love their hair looking shinny. But they are now a bit sick or being just an all-over dark colour and they want a change. clients eyes POP! So, no matter how much of a change they may want, you never want to take that eye pop away.
By creating a balayage in which the dark colour still draws the attention to the eyes, you will maintain that benefit of the dark colour on their facial features and then you can open up the rest of the colour through the ends with a balayage.
A great tip is don’t go to light. Sometimes the beauty is in the subtlety of the colour. Creating a variance of 2-3 shades in colour is all it needs to add maximum effect.
Always remember brunette clients are generally low maintenance clients so when offering a change. It important to remember this.
COPPER
There is nothing better than copper in its natural form. We all know those dream clients that come in with their natural copper hair. Never coloured with all those perfect multitone strands. Copper is the colour that looks most natural when there’s loads of dimension.
If the copper wants a change, I will never offer too light or to dark, because all you’re going to get in 3 weeks’ time is a glowing copper regrowth.
A wonderful solution is baby light foils to create more dimension. Add in supper fine strands of pinkie tones, a light peach or brighter copper
By utilising the above techniques, you are able to give clients options when it comes to wanting a change with their colour, all while maintaining a tone or depth that suits them the best. Because after all there is more to offer our clients than just two seasons and you will maintain clients by offering a change that is personalised to them, rather than matched to a season.
