Prina Bajracharya Portfolio

WORK PORTFOLIO

Prina Bajracharya UX Consultant | Educator http://linkedin.com/pribaj https://instagram.com/feel_sketch_share

Address: Gabahal, Lalitpur, Nepal Contact Me: (+977)-(1)-9808034563 prina.bajracharya@gmail.com http://linkedin.com/pribaj

WORK FOLIO

TA B L E O F CO N T E N T S Illustration Book

About Me

Maccha & Puchhere’s Adventure

48

Start Portfolio Logo and Packaging Design

UX | UI 8

Crafting a Timeless Identity Across Beauty 54 and Salon Realms

Aaiwa: Redefining Convenience, Delivering Service at your Doorstep

18

Elegant Revelations: PUNA Cosmetic’s Innovative Packaging Designs

A Redesign Journey for Kings College Website

28

Student Projects Showcase

Peerby: Unlocking Sustainable Communities

36

Collaborative Game Designed with Humanoid Robot for Children with ASD

42

Enhancing Remote Supervision with Bridge Site Monitoring System (BSMS)

Amplifying Student Projects Beyond the Classroom

60

66

ABOUT ME

Hello, I’m Prina Bajracharya.

Working in design isn’t just a job; it’s a full-time hobby. I simply love the act of creation.

I delve into understanding people and create designs that go beyond aesthetics to make a meaningful impact.

My belief Creativity Everywhere

Continue to Learn

Add Value

Take it Slow

Collborate

Stay True, Stay Humble

Acknowledge creativity in yourself and others.

Pause, understand, and create with purpose. Ensure your work adds value; avoid doing things just for the sake of it.

Solve complex problems collectively.

Engage, share ideas, and find solutions collaboratively.

Embrace challenges, take risks, and always seek new knowledge.

Quality takes time; it’s not laziness but a necessity to think, rethink, explore, reflect, and improve.

Maintain authenticity and humility throughout your journey.

Design to Delight

S TART PORT F O L I O

1 Enhancing Remote Supervision with Bridge Site Monitoring System (BSMS) Desiging for impact in bridge helath, quility control and remote monitoring

Company: WorldBank | Department of Roads (DoR) Location: Kathmandu, Nepal Role: Design Consultant How can we improve civil works supervision? BSMS, enabling rapid bridge health data collection through Android and iOS apps. The system supports gathering data, geotagged media, and web-based monitoring and remote supervision for overall bridge sites in Nepal.

Enhancing Remote Supervision with BSMS Background

Nepal’s extensive road and bridge network, spanning 14,913 km, serves as a vital lifeline. However, remote supervision and quality monitoring pose challenges.

The Department of Roads (DOR) oversees 80 highways and 2,534 bridges, necessitating efficient monitoring of construction and maintenance, emphasizing technical, social, environmental, occupational health and safety (OHS), and event-related factors.

Goals and Objectives

Address user experience issues with the existing Bridge Site Monitoring System (BSMS), operational since 2016.

Focus on crafting a seamless experience for swift data collection within 20-25 minutes (in average) per bridge.

Deliverables

Mobile Application: • BSMS mobile app for rapid data collection using smartphones.

• Seamless integration with the Bridge Management System (BMS) for precise bridge data and coordinates.

• Utilizes real-time photos, videos, geo-tagging, and timestamps.

• SMS alerts for urgent or critical events.

Web Application: • Serves as a cornerstone for Bridge Branch leadership.

• Tracks field visit frequency and quality of observations reported from the BSMS app.

• Generates detailed monthly reports for a comprehensive overview.

• Visual representation of field activities on the map.

Responsibility

User Research, Field Visit, Ideation, Wireframing, Visual Design Visual Design, and User Testing.

“ Challenges in tracking bridge visits across Nepal and engineer transfers between provinces highlight the need for an effective solution.

The current lack of recorded data makes retrieval difficult, especially when personnel change.

Implementing a system accessible from anywhere would prove invaluable, allowing seamless tracking of bridge progress, ensuring quality assurance, and facilitating remote supervision in challenging, day-today inaccessible bridge site.“ Naresh Shakya Director, QRDC Department of Roads (DoR)

Technical Observation at Bridge Site with BSMS

Web Application Design

Remote Supervision and Quality Control

ANYWHERE . ANYTIME

2 Aaiwa: Redefining Convenience, Delivering Service at your Doorstep Transforming Your daily experience with at-home service.

Aaiwa, we got it.

Company: Aaiwa Location: Qatar (Remote) Role: Design Consultant Aaiwa is at-home service platform offering a variety of services, including cleaning, repairs, plumbing, beauty treatments, and more, delivered to customers at their chosen time for utmost comfort and convenience.

Aaiwa: Redefining Convenience, Delivering Service at your Doorstep Background

Goals and Objectives

In our busy world, it’s often challenging to find reliable at-home services. Whether it’s a plumbing issue, the need for a maid, or getting ready for a special event, connecting with the right professionals is often a struggle.

Easily book services at your preferred time and simplify decision-making by connecting users with the right professionals based on their specific requirements.

Have you ever struggled to find a plumber to fix your bathroom?

The difficulty stems from the frustration and time invested in searching for service providers.

Users are left with the demanding task of navigating through multiple services, hoping to discover the ideal match for their specific requirements.

Even if you do locate a professional, dissatisfaction with the work and potential hidden bills due to a lack of transparency can complicate matters.

Create a platform that offers a comprehensive solution for at-home service needs, delivering convenience at users’ fingertips.

Deliveables •

Design an iOS, Android, and web apps for Aaiwa with a user-centric design approach throughout the design process.

•

Develop a platform with streamlined booking, connecting users with verified professionals, tracking activities, and seamless online payments for an enhanced customer experience.

•

Build trust by emphasizing transparency through a clear pricing model.

Responsibility

User Research, Ideation, Wireframing, User Testing, Visual Design, and Brand Identity.

The Process Discovery

App Website Design

Brand Identity

•

Interview

•

Field reserach

•

Observation

•

User Flow

•

Wireframe

•

Visual Design

•

Usability Testing

•

Logo

•

Brand Colors

•

Typography

•

Brand Guidelines

APP Flow - Browsing Service- Mat

tching Professional - Payment - Tracking

Resposive Web Design Flow

Brand Identity

3

A Redesign Journey for Kings College Website Better . Simplier . Connected

Company: Kings College Nepal Location: Kathmandu, Nepal Role: Design Consultant The university website serves as the initial touchpoint for both students and parents exploring educational options; however, it is a section that is often overlooked.

To address this, Kings College Nepal initiated a redesign of their website, aiming to actively assist students in acquiring essential information for well-informed academic decisions.

A Redesign Journey for Kings College Website Background

In the digital age, a university’s online presence is often the first point of contact for prospective students. A well-designed website not only serves as a gateway to information but also reflects the institution’s commitment to excellence.

Acknowledging the significance of a user-friendly interface, Kings College Nepal, with its esteemed academic legacy, understands the necessity of streamlining its current website to provide essential and informative details, catering to the needs of potential students, partners, and educators.

Goals and Objectives

The primary goals of the redesign were to revolutionize navigation, streamline program information, and provide a sense of what Life at King’s College is like.

Initial observations emphasized the need for a seamless, intuitive design, comprehensive program details, and an immersive experience that goes beyond academics. It also focused on improving the admission process for efficiency and optimization.

Deliverables

Re-design website with follow major changes: Clean and Meaningful Navigation: • Revamped website navigation and menu structure for a seamless and meaningful experience.

Program Information Hub: • Revamped program pages provide comprehensive curriculum outlines, faculty profiles, and a dedicated section spotlighting student projects, connecting academic theory with real-world applications.

Book an Appointment with Kings: • Novel feature allowing direct booking of appointments with acadamic councelors.

Showcasing Events: • Explore the dynamic events section featuring a real-time calendar, offering a blend of educational symposiums and lively cultural festivals.

Responsibility

User Research, Ideation, Wireframing, User Testing, and Visual Design.

Insights from Reserach “As a prospective BBA student, I initially struggled to choose a program due to the overwhelming process of finding information on the current website.

While there is a lot of information, it lacks the depth needed for meaningful insights.

A redesigned website with readily available crucial details would significantly simplify decision-making and reduce the need for excessive searching.“ Sachin Daghi Final Year, BBA King’s College

“

“As an admission counselor, understanding prospective students’ needs can take up valuable time during consultations, often around 20 minutes.

... it all started with core value

Insightful

Gaining insights into their needs beforehand would streamline the process, enabling me to prepare in advance and enhance the efficiency of counseling sessions.”

Kalpana Shrestha

Dixya Khadka, Admission Counselor King’s College

io v e Pr

e t i s eb w us

e t i s eb w n

Re

ig s e -d

a journey towards

Creating INSIGHTFUL expereinces through DESIGN

4

Peerby: Unlocking Sustainable Communities Why to Buy when you can Borrow

Company: Peerby Location: Amsterdam, Netherlands Role: Interaction Designer Frequently, we purchase items that end up unused, forgotten in our storage spaces after a single use. The Peerby app facilitates borrowing necessary items from neighbors, promoting resource conservation and fostering joyful communities.

Peerby: Unlocking Sustainable Communities Background

Deliverables

Originating from the everyday scenario of underused household items, exemplified by the question:

Community Building Features: In-app forums, events, and notifications to encourage active participation and strengthen community ties.

Based in the Netherlands, Peerby is a pioneering sharing economy company that encourages individuals to rethink ownership and embrace collaborative consumption.

Do you have a drill at home? How many times a year do you use it?

Peerby’s journey is driven by the aspiration to nurture community, compassion, minimize environmental impact, and cultivate a sincere desire to assist one another.

Goals and Objectives

The main aim is to shift consumer behavior towards collaborative consumption, starting with underused items. Objectives also involve fostering community bonds, ensuring secure sharing through insurance initiatives, and expanding the user base across diverse communities for maximum impact.

Peerby Mobile Application: An intuitive app facilitating easy item sharing among neighbors expereince.

Insurance Integration: A specialized insurance component to provide users with a sense of security when sharing valuable items.

User Acquisition Strategies: Implment referral programs, incentivizing current users to refer friends and family through simple and rewarding processes.

Responsibility

User Research, Ideation, Wireframing, and User Testing Setting up User Testing Lab

Member X (Lender) Member Y (Borrower) I hear about it

I learn about it

I try it

I sign up

I use it

I leave it

I Share

I Check No Damange

No Complain Reported

I send a Request

I receive a Request

I Return

I Get Back

Accept Request

Buy Warrenty

I Borrow

Customer Jounrey

Warrenty (Insurance) with No Damage Reported

I Lend

Save Money . Live Gre

een . Meet Awesome People

5

Collaborative Game Designed with Humanoid Robot for Children with ASD Unlocking Play

Publication: Expert System, 2015

LEGO therapy with humanoid robot for children with ASD.

Company: Dr. LeoKannerhuis Location: Arhnem, Netherlands Role: Interaction Designer The university website serves as the initial touchpoint for both students and parents exploring educational options; however, it is a section that is often overlooked.

To address this, Kings College Nepal initiated a redesign of their website, aiming to actively assist students in acquiring essential information for well-informed academic decisions.

Collaborative Game Designed with Humanoid Robot for Children with ASD Background

The prevailing perception that children with autism spectrum disorder (ASD) are socially awkward and do not enjoy playing together was challenged through an eye-opening interview with a mother of two children with ASD.

“

My children love being in the same room but struggle with knowing how to play together.

Marleen

A nurturing mother of children with Autism Spectrum Disorder

This insight led to the conceptualization of a two-player collaborative game using a humanoid robot (NAO) as a social mediator.

Goals and Objectives

The main aim was to promote social interaction among children with ASD by creating collaborative games with the NAO robot, focusing on gradually challenging scenarios to enhance social, cooperative, and communication skills.

Target Audience

Tailored for high-functioning children aged 9-10 with Autism Spectrum Disorder (ASD).

Caters to varying anxiety levels, including extreme cases of aggression or passivity.

Proficient in language and passionate about LEGO, toys, and technology.

Deliverables • • • •

Develop a two-player collaborative game with progressively challenging scenarios.

Utilize a humanoid robot (NAO) as a social mediator.

Enhance children’s social interaction and communication skills.

Plan and execute training sessions, including Baseline, Intervention, and Post-Intervention phases.

Responsibility

User Research, Ideation, Robot Interaction, Game Play Design, Prorotyping using NAO, Plan Training Session and User Testing

Game Play Roles

Game Scenerio Breakdown

NAO Robot (Task Master): • Assigns LEGO building tasks.

• Provides step-by-step instructions.

• Prompts for mistakes and offers positive reinforcement.

Introduction

Child 1 (Supplier): • Retrieves and counts LEGO blocks.

• Hands blocks to the Builder.

• Checks progress against instructions.

Give Task

Introduces the game and sets the stage.

•

Builder and Supplier start building tasks

•

Builder reads instructions, and Supplier pro-

Child 2 (Builder): • Receives and follows step-by-step instructions.

• Collaborates with the Supplier to build assigned tasks.

Therapist (Assistant): • Controls the robot’s actions through a programmed screen.

•

vides Lego blocks and checks.

•

Some LEGO blocks go missing.

Missing Blocks

•

Supplier and Builder collaborate to identify missing blocks.

•

Ask the NAO robot for assistance.

Finish

•

Completion of the task.

Game Design Process •

Understanding user needs, types of ASD.

•

Conducting interviews with parents, psychologists, and experts.

•

Analyzing technical and behavioral risks associated with using robots in gameplay.

User Reserach

•

Designing scenarios collaboratively with parents and psychologists.

Co-creating Process

•

Prototyping NAO logues, and UI co

Rapid P

O robot movements, diaontroller for therapists.

Prototyping

•

User testing with typical children and parents to refine the game design.

•

Additional user testing with children with ASD.

•

Refining scenarios and robot movements based on feedback.

Iterative Process and Game Design

•

Baseline session (without robot).

•

Intervention session with the robot.

•

Post-intervention session (without robot).

Testing Session at Dr. Leo Kannerhuis

To safeguard the identity of the children, the photos and interactions captured during research or user testing cannot be disclosed or displayed.

User Testing Observations: • Positive response due to novelty.

• Panic when the robot fell down, with some children attributing it to tiredness.

• Engaged in greeting and collaborative play.

• Presented hand-drawn gifts for the robot (Zwart and Pete).

Post-Intervention Session Observations: • Children requested to take LEGO to build with each other.

• Expressions of gratitude and greetings increased compared to the baseline session.

6 MACCHA & PUCHCHHRE’s ADVENTURE Illustraion Book on Financial Literacy

Company: Happy Works Location: Kathmandu Nepal Role: Design Consultant Macchapuchhre Bank in Nepal, embarked on a unique project to teach financial literacy to students in grades 8-10 through an interactive, pictorial, and informative illustration book..

Machha & Puchher’s Adventure - Illustration book on Financial Literacy Background

Macchapuchhre Bank in Nepal launched a unique project to teach financial literacy to 8th-10thgrade students via an interactive book.

The illustrated narrative tracks the main characters, Machha and Puchhre, as they encounter Genie and Bot during an educational expedition to various locations, including Machhapuchhre Mountain, the Ant and Grasshopper world, and the Folk tale of the Gold egg-giving goose.

Each chapter focusing on a specific financial concept.

Deliverables

The main deliverable is an illustrative book divided into ten chapters, covering topics such as Introduction to Financial Literacy, Needs vs Wants, Financial Goals and Saving Habits, Digital Financial Services, Household Budgeting, and more.

The book features vibrant illustrations and an adventurous storyline to facilitate easy comprehension for students.

A total of 3000 copies are to be circulated to schools across Nepal.

Responsibility Goals and Objectives

The main aim is to craft an interactive educational tool that seamlessly combines entertainment and information.

The objectives involve introducing students to lasting fundamentals of financial literacy. The commission seeks to create a captivating book that relates financial concepts, capitalizing on the popularity of manga and anime among students.

Story improvisation, Concept development, Storyboard, Execution of concept to a complete illustation book

PUCHCHHRE

GENIE

MACCHA

BOT

Meet the Characters

7 Crafting a Timeless Identity Across Beauty and Salon Realms Zouk Essence

Company: Zouk Location: Kathmandu Nepal Role: Design Consultant Macchapuchhre Bank in Nepal, embarked on a unique project to teach financial literacy to students in grades 8-10 through an interactive, pictorial, and informative illustration book..

Crafting a Timeless Identity Across Beauty and Salon Realms Background

Zouk, a versatile beauty brand, boasts an extensive array of products ranging from beauty essentials to salon equipment.

With a commitment to excellence, Zouk sought a unique, styling, and creative logo that seamlessly transcends across diverse product lines, encompassing beauty and salon equipment.

Goals and Objectives

The primary objective was to craft a logo that exuded timelessness and versatility, aligning with Zouk’s brand identity.

The goal was to create a visual mark that not only reflected the brand’s contemporary essence but also drew inspiration from the historical tapestry of beauty, ensuring adaptability across various product categories.

Deliverables

A styling and creative logo that seamlessly integrates with beauty products, unisex items, and salon equipment.

Responsibility

Research, Concept development, and Execution from concept to final logo design

... started with core value

Timelessness

8 Elegant Revelations: PUNA Cosmetic’s Innovative Packaging Designs For Pure and Safe Beauty

Company: Puna Cosmetics Location: Kathmandu Nepal Role: Design Consultant Elevate PUNA’s brand identity through innovative and elegant packaging designs, encapsulating the essence of purity, safety, and artistic beauty in their cosmetic product lines.

Elegant Revelations: PUNA Cosmetic’s Innovative Packaging Designs Background

PUNA is a cosmetic company based in Nepal, established with a vision to revolutionize the beauty industry by promoting “Pure, Healthy, and Safe” skin care.

The company focuses on formulating unique skincare products using natural ingredients to enhance the overall well-being of its customers.

Goals and Objectives

The primary goal for PUNA was to create a strong brand presence in the market by developing packaging designs that align with their vision.

The brand aimed to stand out through a unique and visually appealing packaging design for its product series: Peel-off Mask and Skin Care Routine.

Deliverables

Peel-off Mask Series: • Embracing Translucence: Conveying a Delicate and Exclusive Aura.

• Understated Simplicity: Minimalistic Design with a Radial Fingerprint Pattern.

• Recognizable Identity: The Carved PUNA Logo for Instant Brand Recognition.

• Serenity in Hues: A Soft Color Palette for an Elegant and Soothing Appearance.

Skin Care Routine Series 1: • Ephemeral Elegance: The Ink-in-Water Concept representing slow dissolution and seamless blending.

• Fluid Transformation: Visualizing ink gradually merging with water, echoing the desired Results of the skincare routine.

Skin Care Routine Series 2: • Artistry in Motion: The brush stroke concept signifying effortless application and seamless integration into the skin, like an artistic creation.

Responsibility

User research, Concept development, Prorotyping, Execution of concept to a complete illustation book

The Process Extensive research on the target audience, market trends, and competitor analysis.

Multiple design iterations for each product series based on client feedback.

Brainstorming sessions to ideate unique concepts that align with PUNA’s brand values.

Exploration of various visual elements to achieve the desired look and feel.

User Reserach & Concept Development

Design Iterantion

Regular meetings and feedback sessions with the PUNA team to ensure the designs resonated with their brand vision.

Collaborative decision-making to refine and finalize the chosen concepts.

Client Collaboration

9

Amplifying Student Projects Beyond the Classroom Expanding Horizon

Company: KU School of Arts | Kings College Nepal Location: Kathmandu Nepal Role: Faculty (Product Design and Development) The Kings Showcase project originated from a moment of reflection during a student presentation, recognizing the potential to go beyond traditional presentations and provide a more impactful platform for showcasing student projects. Driven by the belief that current student project presentations can be improved for a wider audience, the project aims to create a dynamic platform, challenging conventional boundaries and fostering greater awareness and appreciation for students’ efforts.

Coordinated the exhibition of projects by participants in Cop26 and In Our Hands, showcasing their processes and products to celebrate their efforts.

Address: Gabahal, Lalitpur, Nepal Contact Me: (+977)-(1)-9808034563 prina.bajracharya@gmail.com http://linkedin.com/pribaj

THANK YOU!