13.
Sep 2021
ISSUE/
連繫
Staying Connected
2
Content
目 錄
Content
簡介 About ing 前言 Foreword 跨代共融的網購 Intergenerational Online Shopping 傳遞關懷 -「疫要遠走」
3 4-5 6-10 11-13
Passing Care – “Say Bye to Virus” 連繫零距離
14
Staying Connected 探索新習慣 Discover New Habits 創老認同 8th Asia Pacific Eldercare Innovation Awards - Finalists 預防為本
15 16 17
Prevention Is Better 來年動向
18
What's New? 感激一刻 The Moment of Thanks
19
About ing
簡 介
About
我們是「ING」﹗我們相信人生進入下半場，是追求夢想、知識及玩樂享 受人生的黃金時間﹗故此，我們用「ING」現在進行式，來代表新一代 50歲以上人士生命中充滿待發掘及探索的有趣事情﹗代表新一代中年人 從生活中積累不少寶貴智慧及結交不少知己好友的黃金時間。故此，正 正可以好好享受生命豐碩成果，及支持進一步發展的時候。
We are ING! We believe the second half of life is the golden age to fulfil and explore. Therefore we name ourselves “ING” illustrating our passion to explore something new every day. In fact when one completes the first half, it is time when we have accumulated decades of experience, wisdom and friendship. It is time to move on.
3
4
Foreword
Foreword
5
6
Intergenerational Online Shopping
Intergenerational Online Shopping
Taking care of employees is to reduce the burden on society and it is a social responsibility.
7
8
Intergenerational Online Shopping
Intergenerational Online Shopping
Accelerated Consumer Behaviour Change - online Trend Spans to Elderly Groups
年齡層 Age Range
35-44
45-54
55-64
65+
人數增長 Growth in Number of Unique Visitors
49% 81% 123% 89%
9
10
Intergenerational Online Shopping
Passing Care – “Say Bye to Virus”
11
12
Passing Care – “Say Bye to Virus”
36.1% 42.5%
Physical condition 27.5%
Emotional condition 30.8% 38.0% 43.3%
Passing Care – “Say Bye to Virus”
13
14
Staying Connected
連繫零距離 Staying Connected
Discover New Habits
50+認為可以提升用戶使用體驗的數碼理財服務 According to the feedback of the 50+, the following services will enable and encourage them to use online banking 64
63
14
0
10
20
30
40
50
60
70
15
16
8th Asia Pacific Eldercare Innovation Awards - Finalists
Prevention Is Better
17
18
What's New?
The Moment of Thanks
19